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From YouTube: Enterprise Week 2002: Setting Up Your First Online Shop
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A
Well,
good
morning,
everyone
first
and
foremost
kieran
sweel
tourism,
innovation,
specialist
at
southern
regional
college.
First
of
all,
may
our
sincere
apologies
this
morning
for
keeping
you
you've
been
waiting
there
very
very
patiently
for
six
or
seven
minutes,
so
we
did
have
issues
with
just
an
update
on
tim's
both
remotely
and
in
the
college.
So
my
sincere
apologies,
but
we're
here
now
and
thank
you
for
for
very
with
us.
A
Just
in
terms
of
how
we're
going
to
operate,
this
darren
is
going
to
give
a
give
it
give
a
talk.
I
may
interject
with
the
odd
question
or
two
during
the
talk
and
then
at
the
end
of
it
there
will
be
an
opportunity
for
questions
and
q
a
there
is
a
chat
box
where
you
can
submit
a
question
and
we
will
endeavor
to
answer
those
at
the
end
of
the
presentation.
A
A
We
can
try
and
come
back
to
you
on
that,
and
then
sarah
will
be
sending
out
evaluation.
Okay,
so
on
to
today,
then,
have
you
ever
thought
about
setting
up
your
online
shop?
I
know
I
have
many
many
times
and
this
should
be
a
really
really
informative
session,
both
from
the
theoretical
aspect
and,
more
importantly,
the
practical
aspect.
So
darn.
If
you
are
ready
to
go
darren,
I'm
going
to
hand
over
to
you.
B
Perfect
karen,
thank
you
for
that
good
morning.
Everyone
on
a
very
warm
welcome.
This
morning,
as
cairns
rightly
pointed
out,
this
morning's
content
is
going
to
be
in
relation
to
setting
up
your
first
online
store
today's
agenda.
What
we're
going
to
be
looking
at
is
two
of
the
leading
e-commerce
solutions,
practical
considerations
and
steps
to
initial
setup,
how
to
save
time
and
effort
with
smart
tools
and
common
pitfalls
and
how
to
avoid
them.
B
This
morning,
I'm
going
to
be
working
on
making
a
number
of
assumptions
based
on
the
audience
and
assumptions
that
that
were
the
business
or
where
you
as
an
individual
may
be
on
your
journey
to
getting
online
and
starting
your
ecommerce
store.
So,
firstly,
I'm
assuming
you've
got
existing
product
or
service.
Already
you
have
a
phys
physical
store
presence
of
sorts.
B
Also,
you
would
be
doing
this
yourself
in
terms
of
setting
up
your
ecommerce
store
or
someone
else
will
be
doing
this
for
you.
Why
go
online?
I
think
it's
important.
We
just
touch
on
why
go
online
in
terms
of
the
commercial
opportunity
and
the
customer
market
changes
that
we
all
know
about
and
there's
very
much
in
the
mean
at
the
moment
in
the
media.
B
Ecommerce
currently.
Well,
let's
have
a
quick
look
at
it.
We
can
see
the
graph
here
representative
over
the
last
eight
to
ten
years.
The
growth
is
significant
and
what
we've
seen
is
an
acceleration
in
2020,
with
with
covid
and
and
businesses
going
online
and
transacting
online
as
a
result
of
the
customer
going
online.
B
Equally.
Here
we
see
over
a
larger
period
of
time,
the
acceleration
into
quarter
three
leading
the
quarter.
Four
of
2020
has
been
significant
and
I
think
in
my
opinion,
we
will
see
that
growth
continue
into
a
quarter
one
quarter
two
of
next
year
and
beyond,
taking
a
look
at
some
of
the
growth
sectors
and
some
of
the
the
the
leading
sectors
are
leading
the
charge
on
e-commerce.
B
We've
got
sports
and
clothing,
and
we
also
have
household
goods
and
gift
work
and
which
is
is,
is
really
having
a
growth
area
at
the
moment
as
well.
We
can
see
other
sectors
there
to
include
accommodation,
travel
arrangements.
Some
of
these
maybe
have
been
impacted
with
covert
and
market
conditions
contributing
to
growth
into
other
areas.
B
Why
would
we
look
at
shopify,
for
instance?
Well,
it's
very
much
a
self-starter.
It's
a
it's
a
piece
of
software.
It's
a
it's
a
it's
a
solution
for
for
first
timers,
who
are
entering
the
marketplace
for
the
very
first
time.
It's
a
stepped
process
online
and
we
will
go
through
some
of
the
areas
in
terms
of
the
practical
setup
why
woocommerce
woocommerce
is
moderate
to
expert.
B
So
you
know
it's
a
little
bit
more
of
a
learning
curve
with
woocommerce
and
there
is
a
little
bit
more
detail
behind
that
and
it
would
be
potentially
for
some,
maybe
a
steeper
learning
curve
than
that
of
shopify
establishing
which
is
right
for
you,
as
an
individual
and
for
your
business.
Well,
shopify
is
a
giant
of
the
e-commerce
world
and
it
is
feature-rich
in
terms
of
its
functionality.
B
It
has
powerful
analytics
for
you
as
a
business
and
it
is
suited,
as
I
said
overall,
it's
suited
to
the
first
time
user.
Equally
as
well.
It's
important
if
starting
out
there's
a
low
level
of
investment
involved
with
shopify
woocommerce.
It's
part
of
wordpress.
Many
of
you
may
have
heard
of
wordpress.
Some
of
you
may
have
not
it's
a
free,
plugin
and
we'll
cover
plugin
later
on,
but
it's
an
extension
effectively
that
can
be
integrated
into
wordpress.
B
Here
there
is
a
proliferation
of
e-commerce
solutions
out
there.
There
are
other
choices,
but
these
two
would
be
the
ones
that
I
would
recommend
and
that
I
would
work
with
daily
with
clients
and
businesses
on
a
regular
basis,
practical
considerations
and
setup
steps
to
set
up
your
first
e-commerce
store.
And
what
we're
going
to
look
at
here
is
is
okay,
we're
101,
so
we're
really
at
ground
level
here
you're
getting
online.
B
Have
you
got
a
website
domain?
Okay?
What
is
the
name?
Is
it
available
and
if
it
is
available,
I
would
recommend
you
get
the
dot,
co
dot
uk
on
the
dot
com
for
protection
of
your
your
name
and
your
domain
what's
being
on
the
internet
moving
forward,
when
you
buy
your
domain,
you
can
buy
that
from
likes
the
google
domains
or
123
reg
and
many
of
these
suppliers.
B
They
do
have
web
hosting
packages
when
you
buy
your
domain,
but
I
would,
I
would
underline
the
point
of
you
know
there
there's
various
levels
of
web
hosting
and
make
sure
it's
fit
for
purpose
and
when
I
say
fit
for
purpose,
is
you
want
to
make
sure
that
you've
got
hosting
that
caters
for
the
demand
that
your
website,
your
ecommerce
store,
is
going
to
have?
Because
if
you
have
an
inadequate
level
of
web
hosting,
if
you
have
a
significant
amount
of
people
on
your
website,
there
could
be
problems
with
people
getting
access
with
with
loading.
A
Pages
on
that
point,
if
you
wouldn't
mind,
could
I
come
in
there
because
I
think
it's
a
really
important
one,
let's
say
you're
back
to
the
first
time,
you've
had
a
a
physical
presence
like
a
shop
or
a
garage
or
a
grocery
store
and
you're.
Now,
switching
your
model,
like
many
did
in
the
last
six
months,
see
this
one
about
hosting.
Where
you're
you
don't
really
know
anything
about
this
or
you
start
to
talk
about.
A
B
Well,
I
would
always
look
and
look
in
your
catchment
area.
First
and
foremost,
you
have
an
idea
if
you've
got
a
bricks
and
mortar
store.
You'll
have
an
idea
of
your
footfall,
your
transactions
from
the
store
on
average
average
purchases
average
customers
you'll-
have
some
idea,
so
I
would
I
would
use
as
a
parameter.
If
you
don't
have
a
an
online
proposition,
then
you're
gonna
have
no
idea
what
the
opportunity
is
gonna,
be
in
terms
of
okay.
How
many
people
are
gonna
buy
online?
B
What
the
opportunity
is
gonna
be,
so
I
would
use
your
shop
knowledge
to
create
the
decision
making
to
make
an
informed
decision
on
the
level
of
hosting
you
may
need.
So
I
would
look
at.
I
would
look
at
your
footfall,
your
transaction,
your
till
receipts,
you're,
almost
your
your
your
revenue
and
your
sales
that
you
have
on
a
weekly,
monthly
and
quarterly
basis
and
then
work
from
that
to
try
and
forecast
and
and
make
an
informed
decision
to
say.
Okay,
will
this
package
of
hosting
facilities?
B
You
know
x,
amount
of
visitors
per
week
per
month
per
quarter
per
year?
That's
actually
going
to
be
on
the
e-commerce
store
and
and
browsing
your
content,
browsing
your
products
and
buying
your
product
from
you.
So
if
you
have
that
information,
I
would
say
can
refer
to
that
and
use
that
as
a
barometer
and
use
that
use
that
to
use
that
to
your
advantage
in
making
that
decision.
Does
that
answer
your
question:
yeah,
yeah,
good,
stuff,
yeah,
okay,
thank
you,
content
and
product.
B
If
there's
video
as
well,
you
know,
but
we
will
take
a
a
a
look
at
the
content
preparation
and
what
that
involves
in
terms
of
getting
your
content,
your
products
onto
an
e-commerce
store
shortly
and
fulfillment,
and
when
I
say
fulfillment
is
okay.
When
you
get
your
orders,
are
they
in
stock?
Are
they
not
in
stock?
And
what's
the
logistics
in
terms
of
getting
them
processed
through
from
the
e-commerce
store
in
terms
of
delivering
that
out
to
a
customer?
Is
there
drop?
Shipping
drop?
B
Shipping
I
mean,
is
you're
fulfilling
the
order
in
terms
of
taking
the
order
receipt
on
your
e-commerce
store.
But
maybe
you
have
a
third-party
supplier
who
will
send
that
directly
to
the
customer
as
opposed
to
sending
it
from
the
supplier
to
you,
the
retailer
then
to
the
customer?
It's
actually.
The
supplier
is
going
to
ship
it
directly
to
the
customer
and
then
delivery.
B
There
are
complex
rules.
Well,
not
necessarily
don't
necessarily
have
to
be
complex,
but
there's
the
availability
of
of
different
rules
and
settings
that
you
have
for
for
considering
shipping
to
a
customer
and
we're
gonna
we're
gonna
delve
a
little
bit
deeper
into
the
content,
the
fulfillment
and
the
delivery,
and
some
of
the
practical
elements
that
I
would
be
recommending.
B
So,
firstly,
we're
gonna
look
at
shopify
and
what
we're
looking
at
here
for
shopify
this
is,
after
you've,
you've
created
an
account.
This
is
your
main
dashboard,
and
this
is
what
you
will
see
for
the
first
time
when
you
log
in
and
what,
on
the
left
hand
side
here,
we
see
the
core
navigation
and
the
core
navigation
there.
Self-Explanatory
you'll
see
the
different
areas
that
are
available
to
you
as
a
user,
and
for
you
to
create
your
content
and
your
online
store.
B
What
we
have
here
on
the
right
hand,
side
is
a
systematic,
stepped
approach
in
creating
your
online
store,
so
you've
got
your
ad.
Your
product,
you've
got
your
theme,
your
theme
being,
is
the
style
guide
that
you
prefer
now
with
shopify?
They
will
give
you
various
for
one
of
a
better
word
templates
templates
for
you
to
choose
that
are
conventional
templates
that
work
for
e-commerce.
Each
of
them
will
have
a
different
style,
a
different
visual
representation
and
really
they're
all
conventional.
So
you
can't
really
go
wrong
with
the
choice
of
the
themes.
B
That's
going
to
be
there.
It's
really,
then,
down
to
a
personal
and
an
individual
and
a
business
choice
as
to
which
one
you
choose.
Next,
we
see
here
is
adding
your
domain.
Now.
Each
of
these
steps
are
all
once
you
click
into
them
and
we're
going
to
look
at
product
in
a
moment.
There
are
stepped
processing
and
tells
you
exactly
what
you
need
to
do
in
setting
up
each
respective
area
I'll
drill
a
little
bit
deeper
on
that
with
the
product
element
in
a
moment.
B
Equally,
at
the
bottom
here
we've
got
setup
payments
now
in
this
particular
example,
there's
four
steps
and
you
can
see
from
the
four
steps,
there's
three
green
ticks.
That
means
that
those
have
been
done
in
this
particular
example-
and
this
is
this-
is
a
client
that
I'm
working
with
at
the
moment
that
have
three
of
their
steps,
they're,
very
advanced
stage
and
really
what
we're
looking
at
now
is
we're
going
to
be
configuring,
the
domain
and
ultimately
moving
to
a
go
live
on
on
the
internet.
B
What
do
we
see
here
again?
There's
a
little
bit
more
detail
on
the
cmd
on
the
same
menu.
We've
got
some
options
here
when
you're
setting
up
you
can
do
tests
tests,
make
sure
that,
from
a
user
experience
that
when
the
customer
is
purchasing
that
everything
is
working
as
intended,
so
you
can
do
dry
runs
of
customer
purchases
that
are
really
test
runs,
there's
also
more
functionality
here.
B
This
is
just
an
example
here
when,
when
you
click
in
you
can
add,
you
can
add
a
product
to
your
ecommerce
store
and
what
we're
looking
at
here
at
the
top
is
okay.
You've
got
your
product
title.
You've
got
your
description.
You
can
format
that
information
accordingly,
you've
got
your
media,
which
would
be
your
images
that
you
can
drop
in
there
in
terms
of
the
formatting
of
those
images,
and
you
can
add
bulk
images
in
there
as
well
from
your
desktop
in
terms
of
pricing.
B
You've
got
your
price
parameters
as
well
in
terms
of
what
that
price
is
going
to
be.
Also.
What
we
have
here
is
your
product
type,
so
you
can
set
your
types
in
this
particular
instance
here
it.
It
tells
you
here
on
screen,
you've
got
okay.
In
essence,
it
could
be
a
shirt.
You've
got
your
vendor,
which
is
your
supplier
in
terms
of
the
brand.
It
could
be
nike
and
then
you've
got
your
collections
now.
B
Also
you've
got
your
product
tags,
so
this
process
is
just
if
you
are
setting
and
implementing
your
your
product
manually
line
by
line
image
by
image
and
each
respective
product
individually.
There
are
other
ways
of
doing
that.
We
will
take
a
look
at,
but
this
is
this
is
just
showing
you
hopefully
and
giving
you
an
insight
and
giving
you
confidence
as
to
it's
a
stepped
process.
B
A
B
Yeah
many
of
the
payment,
many
of
the
payment
providers.
They
will
give
you
once
it's
integrated
and
you've
signed
off
on
your
payments,
which
we'll
cover
off
in
a
few
moments
as
well
yeah,
and
it
will
let
you
do
test
transactions,
so
all
that
is
doing
is
making
sure
that
the
payment
integration
is
put
into
the
e-commerce
store
you
as
a
business.
You
as
an
individual
are
walking
the
journey
as
a
customer
in
a
test
environment
yeah.
So
therefore
you're
just
testing
the
credentials
validating
the
credentials
that
everything
is
working.
B
Okay,
thank
you.
Karen
moving
on
the
the
inventory
again
is
the
detail
behind
the
products
and
the
inventory
that
you
have
you've
got
an
sq.
Sqs
excuse
me
sku,
which
is
a
stop,
stop
keeping
unit.
You
will
have
barcodes
there
as
well.
Let
me
see
I've
just
got
an
over
eager
little
animation
there
on
the
right
there
of
the
inventory.
You've
got
barcode,
so
many
retailers
will
have
barcodes
and
they
will
have
identifiers
for
their
products
and
equally
here,
it's
important
to
note
that
you
can
control
the
quantities.
B
So
you
can,
you
can
add
stock
levels
in
there
and
then
it
it
will
show
when
you
run
out
of
stocks,
if
you
have
10
items
and
for
every
transaction
that
goes
through,
it
will
count
back
to
1098.76
and
ultimately
show
out
of
stock.
Eventually,
if
you
want
to
set
it
up
that
way,
equally,
there's
more
depth
here
in
terms
of
the
weight
of
the
product
and
that
can
be
entered
in
as
well
and
at
the
very
bottom
you'll
have
different
variants
like
for
instance,
as
it
tells
you
here
on
the
screen.
B
Moving
on
the
products
and
staying
with
with
shopify
we've
looked
at
a
manual
process
of
of
adding
products
individually,
which
we've
just
covered
now
for
those
businesses
and
individuals
that
maybe
have
a
larger
proposition
and
larger
portfolio
of
products.
There
are
other
options
in
terms
of
smarter
ways
of
doing
this,
and
this
is
really
what
we're
looking
at
here
again
is
shopify,
and
what
we've
got
here
is
an
import
tool
that
is
on
shopify
and
effectively
what
this
is
and
you'll
see.
B
I've
circled
it
here
on
the
screen,
shopify,
you
a
csv
format,
a
csv
format.
Some
of
you
may
go
what's
up
it's
it's
very,
very,
it's
very,
very
similar
to
your
excel.
Only
it's
a
different
format
and
when
you're
bulk
uploading
you're,
adding
files
to
to
any
e-commerce
store.
They're
going
to
ask
you
for
a
csv
format,
so
what
you
can
be
working
off
there
is
a
is
a
standard
excel
document
and
when
you're
filed
cfs,
you
can
save
that
as
a
csv
format.
B
B
You
may
have
products
that
are
maybe
end
of
life,
so
what
you're
going
to
do
is
you're
going
to
go
back
to
your
master
template,
and
I
would
always
recommend,
with
your
master
template
that
you
did
stamp
it
so
csv
file
would
be
business,
name
online
products
and
have
a
date,
and
then
every
time
you
update
that
you
update
the
date.
So
then
you're
working
off
the
current
updates
that
you
have
plus
it
gives
you
the
benefit
of
having
an
archive.
B
But
you
know
exactly
the
changes
you've
made
to
your
online
store
at
particular
dates
and
times.
So
it's
a
really
really
clever
tool
and
the
benefits
of
this
is
is
speed.
So
once
you
have
the
template
set
up,
it's
simple
process
of
updating,
adding
changing
deleting
and
bulk
upload
add
file
off
you
go
done.
B
Staying
with
products,
we've
been
very
much
led
with
shopify,
which
is
a
diy.
If
you
want
of
a
better
word,
entry-level
e-commerce
solution.
We
move
on
to
woocommerce
now
and
what
I
said
earlier
on
was.
This
would
be
a
moderate
to
expert
level
and
what
we've
got
here
in
terms
of
the
products
we
we
still
have
the
import
option
and
the
import
option
here,
we're
looking
at
woocommerce
we're
in
the
the
managed
area
for
any
woocommerce
ecommerce
store
that
there
is.
This
is
the
menu
on
the
left.
B
B
There
may
be
some
formatting
slight
formatting
changes
you
may
need
to
need
to
do,
but
by
and
large
you
will
be
able
to
still
use
that
data
delivery.
Delivery
is
a
crucial,
crucial
point
as
well,
which
we're
going
to
look
at
now,
we'll
look
at
woocommerce
in
this
instance
for
delivery,
and
what
what
we're
looking
at
here
is
the
management
section.
So,
behind
the
scenes
of
any
store,
you've
got
a
shipping
and
a
delivery.
Now
shipping
is
a
term
used
by
a
large
in
e-commerce,
but
shipping
is
known
as
delivery.
B
We
will
all
know
delivery
and
we'll
probably
resonate
more
with
delivery.
The
term
delivery-
and
let
me
just
close
that
down
and
what
we've
got
here
in
this
particular
instance,
is
okay.
If
we're
only
going
to
deliver
the
customers
in
northern
ireland,
we
can
be
very
prescriptive
with
that.
So
what
we
set
here
is
a
shipping
zone.
The
shipping
zone
means
that
we
only
deliver.
In
this
instance,
we
only
deliver
to
northern
ireland,
and
we
will
all
know
that
northern
ireland
addresses
all
start
with
bt.
B
So
what
we
have,
if
you
look
closely,
we
have
a
bt
postcode
with
nastrix.
Now
what
we're
doing
here
is
setting
a
rule,
a
rule
that
will
show
on
the
front
end
of
the
ecommerce
store
that
the
customer
will
see
that
when
you're
putting
in
your
details
and
you're
buying
something
from
the
ecommerce
store,
you
have
to
put
in
your
address.
B
So
if
you
don't
put
on
a
bt
postcode,
it's
going
to
come
up
that
we
don't
deliver
and
there'll
be
an
on-screen
prompt
accordingly.
Now
we
follow
this
chain
of
thought.
We
move
on
to
shipping
methods
and
then
we
can
be
very
prescriptive
in
terms
of
setting
our
charges
for
delivery
in
northern
ireland.
So
we
can
be
very
confident
to
say:
okay,
we've
got
the
rules
in
place,
we've
applied
them
on
our
e-commerce
store,
we're
going
to
set
a
standard
fee
of
10
pounds
for
delivery
for
any
address
in
northern
ireland.
B
We
can
confidently
do
that
and
that
will
update
automatically
on
on
the
e-commerce
store,
update.
All
your
listings
and
it'll
be
visible
to
the
customer
when
they're
making
that
purchase
online.
Equally,
we
don't
want
to
just
look
at
northern
ireland.
We
can
look
at
other
other
areas
beyond
northern
ireland
and
when
I
said
at
the
very
start,
if
you
cast
your
mind
back,
I
said
about
complex
rules.
B
Maybe
maybe
that's
the
wrong
word.
Maybe
it
just
gives
you
it
gives
you
options,
it
gives
you
it
gives
you
options
that
you
can
configure
very
very
effectively
for
your
audiences.
So,
if
you're
operating
in
northern
ireland,
if
you've
got
customers
in
the
republic
of
ireland,
you've
got
customers
in
england,
scotland
and
wales,
guess
what
the
rest
of
the
world
you
can
be
very
prescriptive
and
set
up
another
shipping
zone.
Now,
in
this
case,
I
probably
should
have
named
this
ireland,
but
you
hopefully
you
see
the
pattern
here.
The
pattern
is
okay.
B
This
is
ireland,
the
republic
of
ireland,
so
the
shipping
methods
in
this
instance
we
look
at
claire.
Now.
If
we
said
we
wanted
to
ship
declare,
what
we
can
do
is
okay,
we're
going
to
ship
declare,
but
we
can
be
very
prescriptive
with
selecting
different
areas:
cork,
donegal.
Each
of
these
different
delivery
areas
are
likely
to
incur
different
costs.
B
Therefore,
you
can
configure
the
costs
according
to
the
county
and
be
very
granular
about
that.
Equally,
you
can
go
a
step
further
and
you
can
be
very
prescriptive
and
say:
I
want
to
charge
different
rates
in
different
postcodes,
because
different
postcodes,
depending
upon
your
your
delivery
and
on
how
you're
going
to
get
there
different
postcodes
might
be
further
away.
B
So
you
you
can
be
very
prescriptive
and
where
these
rules
then
come
into
play
is
when
the
customers
buying
on
the
e-commerce
store,
they've
selected
your
product
they're
valid
to
the
basket
they're
in
the
basket
level,
now
they're
putting
in
their
delivery,
detail
or
sorry
their
their
home
address,
and
once
they
put
in
the
home
address,
the
postcode
will
be
there.
The
county
will
be
there
the
full
details.
The
system
is
clever
enough
to
pick
up.
Okay,
that's
a
bt
postcode
in
in
the
previous
example,
it'll
be
10
pound
home
delivery.
B
If
it's
a
clerk,
can't
declare-
and
you
have
say,
50
pounds
in
here,
then
50
pounds
will
show
as
a
delivery
charge
to
that
customer.
So
the
the
the
configurations
you
can
do
for
shipping
and
transport
are
very
comprehensive,
but
they're
very
easy
in
terms
of
like
you
can
see
here
quite
quickly
how
straightforward
this
is
in
setting
this
up.
B
Moving
on
to
payments
and
what
we're
looking
at
here,
shopify
shopify.
We
cast
your
mind
back
there.
A
few
slides
ago.
We
were
looking
at
the
main
menu
when
you
log
into
shopify,
and
payments
was
on
there
as
one
of
the
four
options,
if
you
recall,
and
what
we've
got
here
is
okay,
these
are
the
payment
providers
that
are
available
for
you
as
a
business
and
for
you
and
your
e-commerce
store,
and
it's
shown
here
on
the
screen.
Okay,
these
are
the
accepted
payments
that
that
can
be
implemented
onto
your
e-commerce
store.
B
Now,
we've
got,
we've
got
some
of
the
main
ones
here.
Well
and
arguably,
we've
got
all
the
main
ones
should
I
say
your
visa
you've,
mastercard,
you've
american,
express
you've
apple,
pay.
You've,
google
pay
now
the
latter
to
apple
pay
and
google
pay
would
be
really
really
key
drivers
and
why,
I
say
key
drivers.
It
would
be
most
people
now,
most
consumers
are
mobile
ad.
B
We
all
have
mobile
devices,
so
the
apple
phones
and
the
the
google
and
samsung
phones
they're
all
configured
for
easy
payments,
now
bear
in
mind
most
consumers,
most
websites
and
e-commerce
stores.
The
industry
average
now
in
terms
of
visitors
is
75
to
85.
Percent
of
all.
Visitors
are
now
on
a
mobile
device,
so
the
google
pen,
the
apple
pay,
are
great
opportunities
for
integration.
B
Moving
on
equally
we've
got
in
woocommerce.
You've
got
options
here
as
well
for
payment
sense,
which
is
another
payment
provider,
you've
got
finance,
integrations
and
equally
bax
transfer,
and
what
we're
looking
at
here
this
is
another,
is
another
client
working
closely
with,
and
we
can
see
in
the
center
of
that
screen.
There's
a
a
purple,
little
icon
there,
the
the
purple
icons
denote
the
payment
methods
that
are
available
in
this
particular
instance.
B
For
this
particular
client,
an
e-commerce
store
equally,
on
the
right
hand,
side
here,
you
can
see
again
I
keep
coming
back
to
the
stepped
process.
You
know
if
it's
the
big
thing
here
is
taking
time
to
review
what
the
screen's
telling
you
take
your
time,
review
it
and
digest
what
it's
asking
you
to
do.
B
Moving
on,
I
want
to
look
at
some
some
smart
tools
to
see
if
time
and
what
we're
looking
we're
going
to
ask
a
question
here.
Is
you
know,
plugins
plugins
is
the
terminology
used
in
the
e-commerce
world.
Some
may
have
heard
it.
Some
may
not
care
and
I'll
ask
you
there.
You
know
you
would,
would
you
have
heard
of
plugins
before
yeah.
A
B
So
what
we
have
here
we're
looking
at
woocommerce.
So
what?
What
are
we
looking
at
here
again
we're
in
the
the
signed
in
area
as
user
business,
so
a
potential
client
on
the
left
hand,
side
we've
got
the
menu
again,
we've
got
plugins
now.
What
are
we
looking?
What
does
plugins
mean
and
really
to
put
this
into
context?
B
Plugins
are
effectively,
if
you
think
about
your
mobile
phone
for
a
moment
and
you
think
about
your
apple
device.
You've
got
an
apple
store
where
you
can
download
apps.
If
you
have
a
google
device,
you
will
go
to
the
play
store
to
download
apps.
So
this
is
the
equivalent
plugins
are
the
equivalent
in
the
e-commerce
world
of
what
I've
just
detailed
there
in
terms
of
your
mobile
phone.
B
These
are
feature-rich
plugins
apps,
for
what,
if
you
want
to
put
in
the
different
terminology
that
you
can
apply
to
your
ecommerce
store
now,
crucially,
there's
as
many
free
plugins
as
there
are
paid
for
plugins.
So
what
I'm
saying
is
here
to
be
cost
effective
with
your
store,
you
can
go
in
and
search
here.
You
can
see
there,
there's
featured
there's
popular
there's
recommended
the
system
is
even
clever
enough
to
know
and
makes
recommendations.
B
B
This
is
all
101.
You
know
ground
level,
but
I
mean
there's
many
businesses,
many
individuals
that
just
rush
into
e-commerce
without
really
giving
some
thought
to
this
product
listings
we've
looked
at
product
listings
and
the
level
of
work
required.
You
can
do
that
individually
or
you
can
do
that.
You
know
with
bulk,
uploads
and
being
clever
with
csv
formats,
but
really
think
about
the
information
you
need
for
your
products,
you're
going
to
need
pricing
you're
going
to
need
descriptions.
B
Are
there
variations
different
sizes,
different
colors
images
and
we'll
touch
on
images
as
well?
Think
about
the
content
that
you're
writing
because
it's
going
to
feed
into
you
know
I
put
this.
I
should
have
maybe
expanded
this
terminology,
but
that
is
su
stands
for
search
engine
optimization,
that's
basically
being
found
on
google,
your
content
being
indexed
and
found
on
google
and
equally.
Is
it
a
stock
item
your
product,
or
is
it
not
a
stock
item
and
is
your
drop
shipping
all
really
viable
considerations?
B
Delivery,
cost,
we've
looked
at
delivery
costs
in
depth
and
hopefully
that
gives
you
a
better
insight
but
consider
your
delivery
costs.
What
is
your
break-even
point?
Are
you
are
you
have
you
got
some
margin
of
profit
on
your
delivery
costs,
ensure
that
they're
they're
accurate,
because
if
they're
not
inaccurate,
what
that's
going
to
do
is
erode
your
profit
margins
and,
worse
still,
if
there's
no
delivery
costs,
it's
going
to
be
a
bad
experience.
B
Website
maintenance,
if
we
look
at
website
maintenance,
shiny,
new
stores
that
don't
stay
shiny
forever,
it's
like
a
new
car.
You
have
to
maintain
it.
You
know
imagery
content.
All
of
that
needs
to
be
maintained.
So
you
know
yes,
once
you
launch
your
ecommerce
store,
it's
important
to
schedule
in
time.
B
Maybe
once
a
month
once
a
week,
once
a
quarter
review
the
site
be
critical,
new
images,
new
content,
new
offers,
continuing
thought
of
common
pitfalls,
don't
reinvent
the
wheel,
as
we
talked
about
themes
earlier
on
and
the
choices
are
available
are
for
conventional
e-commerce
design,
whether
it
be
shopify,
whether
it
be
woocommerce
it'll,
give
you
different
options
to
choose
from
so
follow
the
conventional
design.
You
don't
need
to
reinvent
the
wheel
and
this
might
sound
counterintuitive,
but
you
know
doing
it
yourself,
diy.
B
You
know
to
take
on
an
e-commerce
project.
Yeah,
it's
it's!
It's
it's
a
learning
curve,
but
there's
plenty
of
resources
online,
plenty
of
expertise
out
there.
The
college
offers
services
as
well
and
support.
So
you
know
you're
not
alone,
and
you
don't
have
to
do
it
on
your
own
and
equally.
Finally,
demand
generation
have
a
brand
new
store,
ecommerce
store
online.
Don't
forget
it's
only
as
good
if
people
know
about
it,
so
consider
your
awareness,
customer
awareness,
your
marketing,
your
sales
tactics
and
your
planning.
B
So,
finally,
just
to
summarize
what
we
looked
at
shopify,
it's
a
diy
solution:
do
it
yourself
very
much
a
stepped
process
that
can
be
done
by
you
as
an
individual
or
indeed
your
business
work?
Commerce
will
be
moderate
to
expert
level,
and
you
know
in
most
cases
you
may
need
a
more
experienced
professional
to
help
you
with
that.
B
Consider
your
product
process
in
terms
of
your
content
and
the
detail
you
have
and
the
import
processes,
whether
it
be
a
manual
line
by
line
product
by
product
or
indeed
the
import
bulk
import
process
that
that
we
shared
earlier
on
in
in
the
webinar
and
imagery,
is
an
important
one,
just
to
touch
on
imagery
and
when
you're
putting
imagery
on
to
any
e-commerce
store.
It
will
ask
you
about
aspect
ratios
will
not
go
near
aspect
ratios
today,
but
imagery
if
you
stick
with
a
900
by
900
pixels.
Now
what
that?
What
does
that
mean?
B
Darn?
That
is
a
perfect
square,
so
it
just
means
when
you're
putting
on
an
image.
If
it's
in
a
perfect
square
format,
then
your
images
are
going
to
be
consistent,
they're
going
to
be
user
friendly
and
they're,
going
to
look
good
as
well
as
opposed
to
having
different
sizes
and
a
whole
mismatch
of
imagery.
B
We've
also
covered
plugins
and
extensions,
and
there's
a
a
broad
variety
of
really
feature-rich
plugins
that
you
can,
if
you
love
that
are
free,
or
indeed
an
instance
paid
for
as
well
as
well
and,
finally,
last
but
not
least,
awareness
and
demand
generation
stores.
Don't
stay
shiny
forever.
You
need
to
maintain
them.
You
need
to
tell
your
customers
existing
customers
and
your
new
customers
that
you
have
an
online
e-commerce
store.
B
B
A
A
You
actually
broke
that
down
and
you
called
it
a
stepped
process,
and
for
me
you
took
away
the
fear,
I'm
not
treating
online
myself
at
the
moment.
I
have
done
in
the
past,
but
you're
taking
away
the
fear
and
when
I
think
of
the
businesses
that
I've
worked
with
in
the
last
six
months
and
many
of
my
colleagues,
one
of
the
key
questions
is:
how
do
I
switch
to
being
online
because
you
used
the
term
a
better
bricks
and
mortar,
so
we've
been
in
contact
with
artists
with
fitness
instructors
with
yoga
teachers
with
them.
A
A
I
really
like
the
way
you
went
through
and
I
did
stop
you
at
the
time
about
the
shopify
steps,
and
maybe
that's
me
just
as
a
if
I
was
thinking
it
was
an
sme
and-
and
I
know
manually
I
have
done
that
before
when
you
actually
go
in
it
is
a
very.
It
can
be
a
very
boring
process,
but
you
explain
that
and
and
the
fact
that
you
can
do
a
test
run,
obviously
yes
or
src.
We
could
help
and
one
with
that
with
that
process.
A
So
there
was
a
lot
of
good,
really
nuggets
of
information
there.
You
explained
what
the
csv
is
and
we
talked
in
the
past.
If
you've
never
done
this
before.
If
you
had
an
excel
spreadsheet,
you
need
to
list
your
products
and
services.
You
talked
about
the
bulk
import
process,
so
there
I
can
see
there
are
some
really
good
questions
here,
darren
if
you
okay,
to
take
them
so
one
or
two
I
was
going
to
ask
myself,
but
I'm
glad
to
see
they're
in
the
questions.
Ashlyn
has
posted
for
us.
B
Yes,
a
fixed
fee,
there's
three
or
four
variations.
You
can.
You
can
take
with
shopify
and
I
think
the
the
pricing
there
you
will
see
on
shopify.
I
think
they're
priced
in
u.s
dollars.
So
I
think
it's
coming
out
of
the
entry-level
price
point
there's
about
28-29
dollars
per
month
and
that
sets
you
up
for
a
certain
amount
of
products
and
certain
amounts
of
services.
B
B
Well,
you've
got
transactions
there.
When
we
looked
at
the
the
different
options
you
had
there,
I
think
there
was.
There
was
a
set
failure
of
2.2
percent
two
point:
two
on
credit
cards
yeah,
but
in
terms
of
those
other
those
are
the
payment
gateways.
If
you're
setting
up
alexa
backs,
for
instance
or
or
google
pay,
it
depends
on
the
volume
that
you
have,
there
would
be
a
fixed
fee
for
those
respectively.
Yes,
would
it
be.
B
A
Okay,
so
you
made
a
really
good
point
and
there's
another
question
relating
to
to
stealth.
You
were
talking
about
the
growth
of
mobile
phones
and
you
were
making
the
point
there,
but
like
75
percent
of
people
are
85
percent,
you
said
coming
in
would
have
a
mobile
phone
and
what
would
be
really
interesting
in
in
when
we
look
at
in
2020
darren
would
be.
How
has
the
transaction
process
changed?
A
And
you
know
a
lot
of
people
will
just
automatically
now
with
their
mask
on
and
they
may
have
their
gloves
on,
but
we'll
just
do
that
and
as
a
payment
as
as
has
been
happening
through
different
payment
structures.
But
now
more
people
are
very,
very
conscious
of
that.
Is
that
for
a
small
shopkeeper
to
for
the
first
time
to
is
that
hard
to
embrace
to
actually
be
able
to
take
payments
like
this.
B
No,
it's
not
because
if
the
caster
main
back
there
on
on
setting
up
the
payments,
it
was
probably
in
our
another
area
there
that
it
could
have
delved
into,
but
it
was
made
full
of
the
content
when
you
integrate
your
payment
options.
There's
an
area
in
there
called
view
transactions,
and
you
can
see
exactly.
Okay,
kieran
has
purchased
x,
y
and
z.
He's
paid
x,
amount
of
pounds
in
system
there.
You
can
see
exactly
the
the
the
purchase
is
being
made
online
and
you
can
reconcile
that
with
your
bank.
B
So
your
online
banking,
you
can
go.
You
know,
obviously,
during
your
bookkeeping,
but
in
real
time
there
on
on
shopify,
you
can
view
the
transactions
that's
occurring
on
your
on
your
site
at
any
given
time.
It
will
give
you
transactions
it'll,
give
you
archive
transactions
as
well,
so
you
have
a
full
record
there
and
the
mobile
experience
it's
worth
pointing
out
as
well
hearing
that
you
know
it's
a
great
point
that
that
a
visitor
that
online
visitor
there
who's
post
that
question.
B
What's
crucial
here
is
for
the
customer
or
for
the
visitor,
depending
upon
the
device
you're
on
these.
These
e-commerce
solutions
respond
accordingly,
they're
dynamic,
they
will
change,
depend
upon
where
the
visitor
is
coming
from,
but
crucially,
they
are
a
conventional
design
that
is
led
first
by
mobile
first
design,
because
that's
where
the
visitors
are,
as
I
said,
that
the
figures
speak
for
themselves
in
terms
of
there's
mobile.
A
A
B
B
In
the
dashboard,
in
behind
the
scenes,
when
you're
managing
your
ecommerce
store,
when
your
stock
is
depleted,
it
will
tell
you
it
will
give
you
an
alert
so
that
alert
can
be
sent
to
your
email
or
that
alert
will
pop
up
when
you're
in
managing
your
store.
It'll
come
up
as
a
very
prominent
it'll.
Tell
you
that
you're
out
of
stock,
now
you
can
configure
your
stock
levels
that,
as
we
showed
earlier
on,
they
will
diminish
with
each
individual
order
or
what
you
can
configure
that
setting
to
say.
B
Okay,
you've
got
10
items
of
stock,
you
sell
10,
then,
all
of
a
sudden
you
get
down
to
zero.
The
settings
can
be
changed
to
on
back
order.
So
if
you
have
it
on
back
order,
that
means
to
the
to
the
customer
into
the
business.
Firstly,
the
customer
tells
the
customer
straight
away.
Okay,
it's
on
back
order.
We
don't
have
that
in
stock,
but
we're
ordering
more
in
and
what
you
can
configure
the
system
to
do
is
to
tell
the
customer
on
the
screen.
A
B
A
I
get
that
I
think
the
question
probably
was
from
a
stock
perspective.
Management
was
before
you
get
to
to
zero.
Is
when
you,
if
you've
ten
items
you
get
down
to
three,
do
you
as
the
owner
of
the
the
the
pre
the
the
shop?
Do
you
get
a?
Can
you
set
up
that
you
get
an
alert?
Yes,
you
can
okay,
okay.
Now.
Our
next
question
is
one
that
I
was
going
to
ask
you
about
and.
B
Just
karen
sorry
to
come
in
karen,
just
sorry
coming
it's
worth
noting
as
well
that
that's
only
one
way
of
doing
it.
You
know,
there's
businesses
that
I'm
working
with
that
have
there's
two
chains
of
thought.
You
can
show
your
stock
to
say:
okay,
this
is
in
stock,
you've,
10,
you're
20,
whatever
that
is,
respectively,
yeah,
equally
and
there's
as
many
of
these
businesses
that
do
it
another
way
that
they
don't
show
their
stock
that
they
will
not
show
their
stock
levels.
B
B
But
the
important
thing
is:
if
you're
doing
it
that
way
and
you're
not
showing
a
stock
level,
you
don't
show
your
stock
quantities,
but
the
important
bit
is,
if
you're,
not
sure
you
have
to
tell
the
customer
from
the
outset
what
the
expected
lead
time
is
because
if
it's
not
a
stock
item
and
you're
ordering
it
in
from
a
supplier,
then
it
has
to
come
logistically
from
that
supplier
to
you
to
the
customer,
if
you're
not
doing
drop
shipping.
So
there's
two
ways
of
doing
that
here
and
I
just
maybe
want
to
point
that
out.
B
A
I
know
that's
a
very
good
point
and
I
think
that
gets
into
the
intricacies
of
of
doing
this
at
a
more
advanced
level,
which
is
something
again,
I
suppose
at
the
college
that
we
could
help
businesses.
So
could
I
move
to
our
last
question
darren
and
it's
really
just
one.
I
was
going
to
ask
as
well
what
about
stripe
stripe?
A
What
about
straight?
That's
just
the
question.
It
is
what
advice.
I
presume
that
the
questioner
was
asking
as
opposed
to
using
we
didn't
mention
paypal
there,
but
as
opposed
to
using.
Certainly
it's
come
to.
I'm
aware
that
it's
come
to
prominence
in
the
last
12
months,
and
I
know
a
few
businesses
actually
adventure
companies,
I'm
aware
of
that,
you
stripe
and
tour
gates.
I
know
of
a
couple
of
tour
guides
that
you
stripe,
so
I
mean.
Is
it
a
feasible?
B
Yeah,
it
is
no
less
than
I
said
that
in
chest
you
know
I
I
couldn't
resist
no
listen
stretch.
Stripe
has
made
massive
inroads
in
e-commerce,
world
and
and
a
lot
of
e-commerce
businesses
and
new
businesses
are
embracing.
Stripe
and
stripe
has
now
become
a
real
player
in
the
marketplace,
and
you
know
what
we're
seeing
there
for
stripe.
B
Is
you
the
way
they're
set
up
you're,
taking
payments
online
so
effectively?
For
instance,
stripe
fees
would
be
if
you're
say
you're
using
a
eu
card
to
make
a
payment.
Take
a
receipt
of
a
payment
you're
sitting
there
at
one
point,
four
percent
plus
20p
per
transaction,
now
compare
that
to
paypal,
you're,
2.9,
plus
30p,
so
stripe,
all
of
a
sudden
they're
making
that
more
cost
effective.
B
You
know
you're
working
on
that,
so
your
your
stripe
would
be
a
cost
effective,
very
smart,
very
efficient
way
of
moving
towards
your
your
your
payment
provider
and
not
endorsing
them.
But
I'm
there
are
others,
but
stripe
more
and
more
customers
and
have
one
one
client
at
the
moment
there
that
that's
migrating
away
from
one
of
the
the
larger
more
sort
of
conventional
well-known.
A
Yeah
darren,
that's
the
all
the
questions
that
we
that
we
have
posted
for
today.
Just
in
terms
of
a
summary
again,
I
want
to
say
thanks
for
thanks
very
very
much.
That
was
great
dan.
You
know,
and
what
we
said
are
set
out
to
do
down
in
these
webinars
is
to
show
people
that
we
can
help
on
that
to
get
over
the
barriers
and
for
me,
you've
been
able
to
do
that.
A
You've
given
us
a
good
great
insider
into
both
shopify
and
woocommerce
and
I'll
say
this
again
for
me:
you've
broken
down
that
and
you've
taken
the
fear
away
and
you've
emphasized
you
can
test
this
under
help
I
turned
and
when,
in
a
pre-run
conversation
with
sarah,
we
said
you
just
gotta
go
and
do
it.
You
gotta.
A
There's
just
just
there's
there's
one
thing
I
would
like
to
do
and
I
think
I
think
I'm
going
to
be
handing
over
to
laura
laura
you're
very,
very
welcome
laura.
We
need
to
turn
your
microphone
on
there.
I'm
going
to
hand
over
to
laura
lord's,
going
to
talk
a
little
bit
about
the
offer
at
business,
support
at
southern
regional
college
to
help
businesses
so
laura
I'm
going
to
do
that
and
then
I'm
I'm
not
going
to
talk
anymore,
sir,
laura
you're
going
to
close
out
the
session
darren.
C
Thanks
very
much
karen
and
thanks
darren
for
that
presentation
that
was
really
interesting.
I
just
wanted
to
come
in
quickly
and
you'll
see
a
slide
up
there
with
various
supports
that
the
college
a
can
offer
that
you're,
probably
not
aware
of
so.
I
just
wanted
to
run
through
them
quickly,
just
to
see
if
any
of
them
might
be
of
interest
to
you.
So,
first
of
all,
we
have
a
skills
focus
program
and
that's
a
training
program.
It's
fully
funded
by
the
department
for
the
economy
to
provide
non-mandatory
training.
C
Looking
for
somebody
to
come
into
your
business
and
help
you
with
that,
then
there's
programs
through
fusion
and
ktp
that
can
offer
high
caliber
graduate
into
the
best
into
your
business
and
that
the
fee
for
that
graduate
is
partially
funded
by
the
by
the
ktp
or
the
fusion
program.
And
so
we
have
there's
hlas
as
well.
There's
a
wide
variety
of
supports
and
probably
they're.
Not
people
aren't
aware
that
the
college
can
offer
this
type
of
support
for
businesses.
C
So
it's
just
to
give
you
an
overview,
a
quick
overview
of
what
and
of
what
we
can
offer.
But
if
you
have
any,
if
you
have
any
needs
or
you
think
that
you
can
avail
of
any
of
those
programs,
then
you
know
feel
free
to
contact
us
and
we'd
be
really
happy
to
help
you
and
and
we're
also
hosting
some
more
webinars
coming
up.
C
That
might
be
of
interest
with
one
this
afternoon,
which
is
what
we
do
and
how
we
can
help
you
and
it's
really
an
overview
of
of
of
what
we
do
and
some
of
the
success
stories
that
we've
had
and
different
guest
speakers
coming
in
and
that
and
it'll
be
really
interesting
to
hear
their
hear
their
stories
and
how
they've
navigated
through
culvert
as
well.
So
you
can
check
out
our
social
media
channels
for
for
more
information
on
what's
coming
up
and
I
hope
that
you've
enjoyed
today's
presentation.