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From YouTube: Enterprise Week 2020: Inspiring Entrepreneurs
Description
A webinar featuring some of the best business leaders from across the Mid South West Region. We hear how they chartered a path for their businesses during lockdown, pivoted to meet new challenges and take advantage of emerging opportunities. This session offers learnings for companies of all sizes and from all sectors, with growing relevance as the Covid-19 pandemic continues to impact business.
In conversation with:
- Mairead Mackle, Tarasis Enterprises
- Shane McCrory, ElectriCast Ltd.
- Cormac Diamond, Bloc Blinds
A
A
As
a
reminder,
the
west
has
developed
a
strategy
to
supercharge
the
regional
economy
as
in
the
process
of
rolling
out,
part
of
which
is
focused
on
boosting
entrepreneurial
innovation,
which
runs
through
each
of
our
stellar
panel.
First
off
we're
going
to
hear
a
few
short
welcome.
Chair
of
the
southwest
steering
group
counselor
robert
immediately.
B
C
Our
regional
economic
strategy
will
ensure
that
through
effective
investment,
the
right
infrastructure
and
support
is
in
place
to
provide
the
optimum
conditions
to
encourage
entrepreneurs
to
develop
and
grow
their
business
ideas
as
a
flavor
of
what
can
be
achieved
with
an
entrepreneurial
mindset.
The
innovative
business
people
who
follow
maried,
sheehan
and
cormac
are
leaders
in
their
respective
fields,
listen
to
them,
learn
from
their
experiences
and
be
inspired
to
follow
in
their
footsteps.
C
D
D
D
A
Thank
you,
councillor
irvine,
and
hopefully
the
video
and
adrian
dunbar,
give
you
a
flavor
of
why
the
mid-southwest
collaboration
is
such
a
powerful
force
all
right
onto
the
mid
for
anyone
tweeting
today
you
can
engage
with
us
using
the
hashtag
msw20
and
please
open
your
questions
and
anything
else.
You
want
to
do
with
me
today
we're
lucky
enough.
A
We
have
shane
mccrory
who's
founder
of
electrocast
on
cormac
diamond
who's,
founder
of
block
blinds
both
who
have
really
really
brilliant,
looking
forward
to
hearing
from
them,
but
setting
the
bar
high
we're
going
to
kick
off
with
a
read
michael
who's,
founder
of
arma
headquartered,
torrance's
enterprises,
who's
managed
to
fit
us
in
and
her
busy
schedule.
Before
we
chat
to
marae.
We
have
a
very
quick
video
which
is
going
to
give
us
an
introduction
to
her
business.
B
B
A
Powerful
we
made
a
fantastic
video
there
and
thanks
for
joining
us
this
morning,
that
gives
us
a
real
introduction
to
the
business.
This
webinar
is
all
about
inspiring
entrepreneurs.
So
can
you
take
it
how
you
find
the
business
and
what
was
the
trigger
for
you
to
to
start
such
a
your
journey
towards
where
you
are
now.
B
Lovely
to
be
here
david,
thank
you
and
can
I
just
say
happy
international
wednesday
to
everybody.
I
thought
every
day,
but
anyways
you've
got
a
special
day
so
enjoy
it
everybody.
So
I
suppose
my
business
journey.
It
was
an
unconventional
one
because
I
was
born
in
from
on
a
farm
in
fermanagh.
So
it
was.
It
was
the
unlikely
entrepreneur
for
a
wonderful,
better
word,
but
what
growing
up
on
a
farm
a
family
on
a
farm
teaches?
B
So
naturally
I
thought
well,
I'm
going
to
go
and
get
a
job
as
it,
but
I
have
just
not
been
sorted
for
life,
but
what
happened
was
I
never
actually
got
a
job.
So
when
I
come
out
of
college
and
there's
a
couple
of
reasons
for
that
was
because
very
few
jobs,
and
also
I
failed
all
of
the
interviews,
so
what
I
had
to
do,
then,
is
really
rethink
about.
You
know
I
wanted
the
financial
independence.
B
I
was
married
at
the
time
with
one
son,
and
I
wanted
to
make
my
own
way
in
the
world
didn't
want
to
be
really
dependent
on
on
my
husband,
even
though
he
wouldn't
remind
it
whether
he
worked
or
not,
but
really
what
we
decided
to
do,
then,
is
I'd
started
with
every
practice
and
without
having
practice
was
set
up
in
our.
But
what
I
quickly
realized
was
that
it
was
a
very
restrictive
business
model
and
I
was
really
confined
to
that
space
and
I
had
no
freedom.
B
I
had
no
flexibility,
I
needed
to
be
off
for
school
or
appointments
or
one
time
another.
So
what
I
decided
to
do
is
I
need
to
look
around
and
find
something
else,
and
my
ambition
at
that
time
was
really
to
employ
one
person
so
that
I
could
you
know,
have
freedom
to
do
the
things
I
wanted
to
do.
So.
I
find
that
the
idea
of
home
journey
really
felt
well
with
my
values,
because
I
thought
well.
This
is
something
I
could
really
relate
to.
B
It
was
about
caring
for
people
at
home,
allowing
them
to
be
independent,
and
it
really
I
thought
yes,
I
can
definitely
do
that,
so
I
actually
set
it
up
from
home,
and
you
know
in
my
own
kitchen
and
then
we
eventually
then
started
to
build
it
from
there.
But
what
happened
was
I
got
was
fit
with
the
entrepreneurial
bug
as
it
were,
and
I
got
really
passionate
about
my
business
then,
and
all
the
things
it
could
do
so
like
what
a
lot
of
entrepreneurs
could
probably
relate
to.
B
He
brought
me
back
a
book
called
the
e-myth
by
michael
gerber
and
not
having
a
business
background
I
totally
consumed
all
that
was
in
this
book
thought.
This
was
a
great
and
it
was
about
really
the
change.
My
whole
view
young
business,
because
within
that
book
he
explained
michael
gerber,
a
lot
of
people,
80
percent
of
businesses
feel,
and
the
reason
they
feel
is
because
it's
like
a
technician
suffering
from
an
entrepreneurial
seizure.
People,
maybe
like
me,
were
podiatrists
start
up
a,
but
every
business.
B
If
you're
a
lawyer,
you'd
start
up
a
lot
of
business,
but
you
don't
know
how
to
run
a
business
and
then
that
group
sort
of
taught
me
how
to
run
a
business.
What
it
said
as
well
that
if
your
business
isn't
giving
you
more
life,
it's
taking
your
life
away
and
if
it
doesn't
give
you
more
freedom,
it's
not
a
business
at
all.
So
I've
completely
changed
my
lens
of
what
I
looked
at,
how
I
looked
at
my
business
and
started
to
build
a
group
team
and
that
that
completely
changed
things.
B
So
what
you
find
is
that
people
with
you
can
attract
people
who
share
your
passion
and
share
your
purpose.
So
I
was
able
to
build
a
really
good
leadership
team
from
just
you
know,
going
out
there
and
I
realized
the
value
of
that
team
and
that
just
changed
things
and
then
my
husband
then
was
involved
in
property.
So
about
three
years
later,
then
me
and
him
joined
together
and
created
home
care
housing.
B
We
took
it
back
to
our
business
and
we
said
you
know
this
is
a
really
good
way
to
run
a
business.
So
we
had
this
mantra
like
the
answer
is
yes
now?
What
is
the
question?
So
if
we
were
asked
to
build
a
house
in
dublin,
we'd
say:
yes,
we
can,
or
you
know,
run
a
service
and
we're
already
we'd
say.
Yes,
we
can
and
then
we'd
worry
about
the
logistics
later.
So
we
think
it
was
that
can
do
attitude
that
really
got
us
up
and
gone
that
growth
mindset.
B
That's
a
quick
summary
david
of
how
we
we
managed
to
grow
and
suppose
in
later
years,
then
we
we
looked
at
what
we
could
add
on
to
that
and
then
the
10
years
ago
as
well.
We
went
to
on
a
trip
with
ernest
and
young
entrepreneur
of
the
year
to
india
and
that
trip
actually
exposed
us
for
the
first
time
ever
to
corporate
social
responsibility
and
we've
seen
that
you
know
our
business
could
be
so
much
more
than
just
a
business.
B
It
could
actually
be
something
that
could
give
back
to
the
community,
and
we
were
really
excited
about
that.
So
we
came
back
from
that
trip
and
me
and
him
and
our
managing
director
carrying
raffle
and
janine
small
set
up
out
to
our
charity,
which
is
really
about
acts
of
kindness.
So
we
the
whole
company's
built,
you
know,
bought
into
the
purpose
of
the
you
know,
acts
of
kindness
and
that's
actually
doing
good
and
we're
giving
back
to
the
community.
A
It's
a
really
really
interesting
start,
and
it
it's
interesting
what
you
say
there
about
the
michael
gerber
book.
We
an
entrepreneur,
gets
to
a
certain
stage
and
then
it's
just
taking
that
next
leap.
That
may
be
possibly
one
of
the
most
difficult
things
to
do,
and
you
mentioned
people
there.
How
important
is
it
that
you're,
surrounded
by
good
people,
that
you
can
trust.
B
B
I
said
we
we
bring
people
attract
people
who
share
our
values
and
vision,
and
we
have
built
a
world-class
leadership
team
and
we
have
built
a
world
class
training
team
and
a
world-class
care
team
and
what
we've
really
seen
on
a
housing
claim
as
well,
and
what
we've
really
seen
over
the
pandemic,
especially
those
people,
have
really
stepped
up
to
the
mark.
I
mean
I
always
use
the
analogy,
even
though
I've
never
done
it
myself
about.
B
You
know
you,
you
build
your
beach
body
in
the
winter
right,
so
never
done
that,
but
it's
about
building
a
great
team
in
the
past
and
that's
why,
over
the
last
25
years,
we've
built
a
world-class
team,
so
one
of
the
pandemics
you
know
came
in
in
in
in
march,
all
our
staff
just
stepped
up
to
the
mark.
They
just
you
know.
Everybody
just
knew
what
to
do
would
put
all
the
things
in
place.
You
know,
and
it's.
B
I
really
trust
my
leadership
team
and
trust
my
team
to
do
it
right
and
I
think
what's
what
holds
us
what's?
The
blue
of
of
of
our
culture
is
really
our
purpose
and
it's
that
the
people
who
work
for
terraces
and
home
care
they're
they're
there,
because
they
want
to
be
and
they're
there,
because
you
know
we're
doing
good
and
I
had
a
visitor
out
to
our
head
office
in
medford
there
a
few
weeks
ago-
and
he
was
saying
to
me-
said
everybody
good
in
our
mile
works
for
terraces.
B
A
It's
really
really
interesting
because
you
do
work
in
an
industry
where
you
know
people
probably
go
home
and
not
afraid
that
they've
done
good
for
themselves
and
and
for
the
community,
and
it
must
be
great,
but
one
other
thing
you
that's
the
ball
in
your
opening.
There
was
that
kind
of.
Yes,
we
can
attitude
that
that
I
suppose
that
takes
some
cuts
as
an
entrepreneur
to
be
able
to
accept
something
that
perhaps
you
you
know,
maybe
just
that
stretching
yourselves
a
little
bit.
A
B
It
yeah.
Well,
I
think
it's
just
it's
like
a
growth
mindset
and
like
a
growth
mindset,
I
think,
is
really
important
and
again
what
michael
gerber
said
in
that
book
is:
if
you're,
not
growing,
you're
dying
and
it's
not
just
growing
in
terms
of
business,
you
can
be
growing
as
a
leader
growing
as
a
team.
B
B
Children
are
involved
with
the
business,
so
we
decided
well.
What
can
we
do
once
everything
it
was
chaotic
for
about
four
to
six
weeks.
Obviously,
with
you
know
on
our
living
room
turned
into
a
conference
room,
but
then,
after
a
few
weeks,
then
we
got
you
know
where
everybody
would
got
their
ppa.
We
made
sure
everybody
was
safe,
but
everybody
was
shielded
that
needed
to
shave
and
everything.
B
But
then
we
decided,
what
can
we
do
so
we
decided
to
create
our
own
sanitizer
product,
and
that
was
just
again
just
because
it
was
something
we
could
do
as
a
family.
So
my
eldest
daughter,
she's
a
trained
doctor,
and
we
got
our
dentist
who's,
also
a
biochemist
together
and
they
created
a
really
good
product
from
the
world
health
organization.
B
And
then
our
you
know,
my
husband
and
sons
got
all
the
the
you
know
the
equipment
and
stuff
and
then
the
daughters,
just
my
daughters,
designed
the
label
and
we
all
did
bottling.
We
bought
it
all.
It
created
a
wee
plan
and
that's
actually
turned
into
a
business
now,
because
we,
what
we
wanted
to
do
is
create
a
really
good
product
that
our
staff
could
use.
That
would
really
be
kind
on
your
skin
because
anything
I'd
ever
bought
before
or
using
before
was
really
you
know,
burning
our
skin.
So
it's
just
that
you
know.
B
B
That's
it
yeah,
it's
all
really
about
what
somebody
said
to
me.
One
time:
it's
like
step
out
of
operations
and
step
into
strategy
and
start
looking
at
that,
or
somebody
said
if
you
own,
a
restaurant,
get
your
hands
out
of
the
coleslaw.
So
that
always
stuck
with
me,
and
you
know
you
need
to
be
spending
a
lot
of
your
time
really
on
your
business
and
not
in
your
business
to
get
it
to
grow.
B
Yeah
well,
it
was
very
scary.
I
mean
people
were
really
scared
at
the
start,
and
you
know
all
we
could
do
as
an
organization
but
is
really
communicated.
We
didn't
have
all
the
answers,
but
we
opened,
you
know,
opened
a
communication
line
with
all
the
community
teams,
but
I
have
to
say
I
was
really
really
proud
of
them
because
they
really
everybody
went
to
work
and
even
though
they
were
scared,
there
was
nobody.
B
B
What
we
did
have
to
do
is
we
were
worrying
about
ppe,
so
I
had
to
order
like
gloves
in
from
china
a
container
of
gloves
in
from
china,
because
we
used
like
a
thousand
boxes
a
week
and
we
were
really
afraid
of
running
out
of
that,
because,
obviously
you
couldn't
provide
the
service.
If
you
didn't
have
the
tools,
but
we
were
able
to
get
all
of
that
sort
of
you
know
in
time
and
again
it's
just
a
solutions
driven.
You
know
amazing
teams
and
they
just
went
out
and
done
how
to
be
done.
A
B
Well,
a
number
of
exciting
projects
coming
up
with
our
fabrico
unix,
which
is
like
a
home
office
solution,
and
then
it's
actually
like
for
social
housing
and
like
small
homes
that
will
be
built.
You
know
sustainable
small
homes,
so
we're
putting
a
lot
of
our
research
and
effort
into
manufacturing
those
small
homes.
So
we
have
a
couple
of
really
exciting
projects
coming
up
over
the
next
year
or
so
so
we're
excited
about
that
and.
A
B
B
Even
over
the
pandemic
is
we
introduced
eye
care
fresh
where
people
people
outside
of
our
organization
were
getting
involved
and
delivering
fresh
food
to
vulnerable
people,
and
it
was,
it
was
great
to
see
that
they
could
actually
give
them
a
sense
of,
I
suppose,
hope,
and
some
people
are
feeling
very
helpless.
So
there's
we
could
we're
we're
going
to
continue.
All
of
that,
you
know
work
that
we
do
within
the
community
because
we're
all
very
passionate
about
that.
A
B
Well,
I
think
that
you
have
to
trust
your
god
believe
in
your
vision.
You
have
to
find
something
you're
passionate
about
if
you're
not
passionate
about
it's
never
going
to
be
successful,
and
I
think
that
you
know
work
on
your
business,
not
in
business
and
don't
be
afraid
of
failure.
I've
had
loads
of
failures
along
the
way,
and
I
always
described
myself
as
a
success
of
stumbling
from
failure
to
failure
with
no
loss
of
enthusiasm.
So
just
a
failure
is
really
just
an
experience
and
it'll
lead
you
to
you
know
the
next.
B
A
A
F
Welcome
to
electric
cast,
I
am
shane
mccrory,
the
inventor
and
director
of
electrocast
lambda.
We
are
established
in
september
2018
and
with
us
are
just
over
our
second
year
in
business,
and
we've
won
most
innovative
heating
solution.
2020..
What
we
do
here
at
electric
cast,
we
build
low,
wattage,
electric
and
side
cast
iron.
The
whole
concept
of
electric
cast
is
a
heat
the
homes
as
cheaply
as
we
can
providing
heat
where
and
when
you
need
it.
F
The
most
at
electric
cast
we're
trying
to
change
people's
thinking
on
heating,
to
simplify
the
whole
concept
that
you
can
just
simply
put
heaters
around
your
home.
Take
your
home
as
cheaply
and
as
simply
as
you
can
at
electrocast,
we
are
producing
a
completely
carbon
neutral
product
that
will
be
here
for
future
generations
to
come.
F
F
A
F
The
very
start
was
in
the
rangers
and
we
think
worked
at
just
a
day
with
me
that
I
could
go.
I
could
leave
leave
home
and
go
to
the
other
side
of
the
world,
and
my
house
was
warm.
My
office
was
warm
and-
and
this
is
where
a
guy
looked
at
the
electric
cast
and
it
really
did
expound
me-
it
just
started
out
of
nothing
and
it's
created
something
really
unique.
I
think-
and
this
is
left
we
can
control
it.
F
A
F
It
started,
I
don't
know,
didn't
know
where
to
start.
I
knew
it
worked.
I
really
didn't
it
worked
from
the
day,
one
like
and
basically
I
phoned
me
enterprise
centronomia,
the
very
start
and
basically
asked
advice,
and
then
I
wanted
to
invest
in
a
and
I
started
to
understand
the
laws
of
how
to
make
this
compliant,
making
all
the
get
the
government
guidelines
on
the
product
and
educating
yourself
really
on
it.
Sleepless
nights
staying
up,
researching
and-
and
this
is
where,
over
all
the
different
prototypes
getting
made.
A
F
There
is
there's,
there's
mountains
of
it.
I
I
through
the
bath
out
there.
I
never
really
availed
of
it.
I
never
needed
it,
but
with
electric
cast,
I
needed
the
advice
and
help
out
there.
What
was
what
was
there
and
between
between
them
all
the
councils,
enterprises
the
invest
and
they
understood
ireland.
They
basically
helped
contribute
to
creating
this
product,
and
even
last
night,
in
the
news,
with
boris
johnson
trying
to
get
a
greener
plan.
I
believe
we've
answered
for
for
the
greener
plan.
F
It's
it's
open
to
every
single
person,
their
own
responsibility,
to
make
their
house
environmentally
friendly,
and
this
here
is
a
product
you
can
simply
put
in
your
own
home.
You
can
fit
your
own
eating
system
and
and
they'll
be
here
for
future
generations
to
come.
That,
like
this
cast
iron
will
last
forever
and
we're
fair
enough.
We
have
to
replace
the
electronics
every
15
years
so
be
it,
but
the
cast
iron
probably
up
to
the
last
forever.
A
F
No,
it's
really
at
the
start.
It
was
trying
to
run
runs
as
cheaply
as
we
could,
and
then
we
actually
worked
out
all
the
different
wattages
and
so
years
ago,
whenever
I
was
going
to
build
the
build,
renders
into
homes
you'd
go
into
the
homes
and
you'd
imagine
the
size
of
the
rooms,
and
you
build
the
rigid
size
of
the
room.
We're
now.
F
I'm
building
the
ridge,
the
size
of
the
wattage
and-
and
this
is
where
the
mindset
changed,
because
whenever
15
years
ago,
when
my
dad
died,
that
you're
you're
trying
to
get
more
work,
building
riders
all
over
all
over
the
country
and
the
new
houses
where
this
year,
the
insulation
properties
change
in
each
home,
15
years
later,
you're
going
into
homes
and
this
man's
triple
glaze.
One
of
those
is
kingsman.
F
Insulation
used
all
the
different
guidelines
weren't
there
13
years
ago
and
you're
thinking
what
the
heightened
system
has
to
change
at
the
heating
system.
We
can't
plumb
on
the
houses
with
the
same
way
as
we've
done
15
years
ago,
and-
and
this
is
where
I
think
electrocast
is
actually
stepped
into
the
zone,
because
all
the
government
guidelines
is
actually
helping
as
busy
making
electrocast
even
more
vital
in
homes
that
you're
actually
reducing
the
whole
carbon,
the
carbon
and
the
the,
and
this
is
where
the
things
that's
just
simplifying
the
whole
system.
A
What's
been
the
experience
of
growing
the
business,
I
mean
we
talked
about
actually
starting
a
business,
but
what's
been
growing
the
business
because,
as
an
entrepreneur,
you
know
that
initial
excitement-
and
you
get
really
you
know
enthused
about
it
initially,
but
actually
growing.
A
business
is
a
bit
of
a
hard
slog
for
some.
What's
it
been
like
for
you.
F
I
was
well
the
pilot
had
an
academic,
we
had
to
rethink
it.
We
didn't
get
new
shows
this
year,
the
last
couple
years,
where
we
were
really
growing.
All
the
different
love,
your
homes,
the
the
self
builds
the
highland
shows,
and
that
was
that
that
related
on
a
lot
of
sales.
With
this
year,
we
had
to
think
differently.
F
We
went
on
more
online
with
this
new
website,
going
you
open
a
virtual
shop
crew,
and-
and
it's
really,
they
can
realize
too,
that
people
walk
into
the
home
now,
rather
than
hate
the
whole
house
take.
The
office
of
people
are
working
on
in
their
house,
their
children
to
school,
where,
instead
of
heating,
the
whole
house
just
hate
the
the
room
the
person's
lebanon
are
working
on
and
this
year's
reducing
their
their
their.
They
see
that
the
cost
of
running
around
their
business
from
home.
F
But
it's
it's
it's.
Basically,
it's
it's
reflecting
the
panda
device.
It's
it
slowed
us
down.
It
actually
made
us
think
more
that
that
you
actually
what
what
do
people
need
in
the
product
and
what
do
people
need
in
their
homes
and-
and
this
is
where
I
think,
electric
chaos
can
help
them
like
that-
that,
instead
of
having
big
massive
bills
hitting
their
whole
home,
just
just
hate
the
office
that
people
are
working
on.
F
The
very
start
was
getting
all
the
different,
the
different
products
coming
into
the
country
at
the
right
time,
and
then
we
assembled
everything
here
in
america
and
then,
despite
them
to
all
of
the
world
and
at
the
moment,
the
way
they
are
going
all
over
the
world
from
fonterra
owner,
which
is,
it's
actually
turned.
It's
turned
the
whole
business
in
his
head.
So
before
we
we
were
taking
teams
from
the
bath
doctor
all
over
the
world.
F
F
At
the
minute,
we're
trying
to
look
for
distributors,
but
most
of
it's
just
the
end
user,
and
if
you
read
the
reviews
on
the
product,
it's
been
everything's
been
positive,
and
this
is
where
I
I
I
look
at
it.
It's
simplifying
everything
like
I'm
trying
to
basically
look
at
all
the
things
that
get
that
can
go
wrong
and
I
can't
see
now.
There's
you
still
need
a
quality
product
that
I'll
be
proud.
F
F
Those
are
those-
and
that's,
I
guess,
that's
right.
Whenever
I
took
over
the
bath
doctor,
all
all
I
looked
at
was
it
was
a
formula.
It
was
just
a
form
of
different
chemicals
and
like
that,
reformula
from
what
daddy
created
as
because
the
richest
ships
of
the
world,
we
shut
them
back,
30,
35
years
later,
and
we've
won
this
award
and
it's
just
it's
just
different
ways
of
thinking.
How
can
we
use
this?
F
The
different
formula
that
daddy
created
all
the
musical
and
now
you're,
putting
all
the
innovation,
the
technology
into
the
and
the
piece
of
cast
iron
that
he's
seen
that
he
could
raise
his
family
and
all
them
years
ago?
And
now
he's
hopefully
can
hit
home
from
all
over
the
world
and
suffer
by
something
by
everything
that.
F
These
things
can
be
powered
by
one
solar,
your
battery
packs,
where
their
men
didn't
have
all
this
technology
we
have
today,
but
they
have
cast
iron,
but
they
didn't
have
all
the
double
glazed
windows
tropically
as
one
there
was
a
kingspan,
but
they
were
still
hitting
all
these
buildings
with
cast
iron,
and
this
is
where
I
think
you
know
what
man
trust
200
years
ago.
We
have
to
trust
today
with
all
this
modern,
modern.
A
A
I
I
asked
this
this
question
earlier
on
to
meredith
and
I'm
going
to
ask
each
of
you
and
I
want
to
just
get
your
opinion
on
what
sort
of
advice
would
you
give
to
other
entrepreneurs
who
are
thinking
about
you
know,
and
particularly
yours
is
a
specific
one
and
a
product.
What
advice
would
you
would
you
give
to
other
people
that
are
sitting
there
with
an
idea
for
a
product
out
there
that
they
they
that
they
think
that
they
could
commercialize.
F
Basically,
to
do
market
research
and
see
where
your
product
fits
into
the
into
the
world
you
have
to
have
to
perhaps
have
the
main
product,
and
this
is
where
like
and
it's
yes,
if
you
have
the
idea
that
it'll
take
a
lot
of
hard
work
to
get
where
you
want
it
to
be,
and
if
you
do
get
it
where
you
want
to
be
you'll,
break
the
awards
and
trust
the
teams
around.
You,
like.
F
I
brought
the
gears
onto
the
business
and
having
events
that
really
helped
the
business
they've
taken
a
lot
of
pressure
off
me
on
this.
The
seals
end
of
it
if
I
can
just
concentrate
on
actually
the
manufacturing
of
it
and
the
the
gears
of
do
all
the
seals,
and-
and
this
is
where
I
I
think
I
have
to
step
back
because
the
leader
of
the
cast
and
trust
people
that
they
can
grow
and
grow
the
business
into
different
different
areas.
A
Again,
it's
about
people,
isn't
it
it's
about
getting
the
right
people
around
you
and
trusting
them.
Yeah!
Okay!
Well,
listen
thanks!
So
much
for
sharing
sharing
your
entrepreneurial
journey
with
us.
It's
it's
really
interesting
and
and
definitely
I'm
gonna
be
checking
out
one
of
the
electric
classmates.
So
thanks
thanks
for
your
time.
Thank
you.
Thank
you.
We
may
get
back
for
a
bit
of
a
chat
with
you
at
the
end.
G
G
G
G
We
weren't
generations
of
lane
makers,
we
were
brand
new
and
we
were
looking
at
the
industry
from
the
outside
in
in
every
industry
and
every
sector
now
they're,
adding
flexibility
of
what
colors
watches
can
be.
What
color
computers
can
be,
what
color
toasters
can
be,
and
so
why
not
have
the
same
level
of
change
ability
in
blinds,
so
we
developed
a
product
range
that
allowed
customers
to
easily
change
their
fabrics
without
having
to
change
the
entire
mechanism.
G
We
can't
do
it
here.
I
think
that's
what
we're,
hopefully
developing
an
irish
giant,
that
our
brand
is
something
that
people
will
look
up
to,
that.
We
seem
to
be
a
leader
in
our
own
sector,
we're
on
a
journey
of
change
and
that's
best
performed
by
companies
who
are
who
are
new
new
to
a
sector
new
to
your
product
range.
A
Cormic
thanks
for
joining
us
today,
and
thanks
for
that
for
a
new
video.
If
we
asked,
for
you
know,
we
couldn't
have
asked
for
a
better
one
when
it
comes
under
the
term
of
inspiring
entrepreneurs
that
really
was
inspiring.
So
so
thanks
for
that
and
setting
the
scene
for
us,
I
wanted
to
ask
you
what
it
was
like
on
that
first
day,
we've
seen
a
bit
about
what
the
company
and
how
it
got
started.
A
G
Absolutely
it's
always
frightening.
Anything
new
is
always
frightening,
but
I
suppose
it's
always
very
interesting.
There's
always
a
there's
you're
going
brand
new
you're
getting
into
something
with
masses
of
energy
and
and
you
and
you
weren't
prepared
for
any
failure
at
all.
So
there's
always
that
your
it's
adrenaline,
it's
those
lit
evenings.
Honestly,
it's
the
it's!
It's
a
newness
in
the
sense
of
of
that
journey.
It
is
then
very
quickly
tempered
by
the
reality
of
of
money.
G
As
you
say,
I
was
living
off
my
wife's
salary
for
long
enough
as
a
teacher.
So
it
was
a
a
new
kid,
so
it
was
daunting.
That's
a
reality
check
as
well,
but
yeah.
You
know,
there's
there's
a
there's,
a
passion
you
know
to
to
succeed
and
that's
that's
peppered
with
failure.
The
whole
way
and
block
lines
actually
came
out
of
failure.
I
had
a
I
when
I
started
my
first
business.
G
I
was
in
poland,
I'm
I'm
I'm
trained
as
a
mechanical
engineer,
so
I
wanted
to
to
subcontract
work
from
from
established
firms
here
and
get
it
produced
in
a
factory
in
a
lower
cost
base
in
poland.
So
in
2008
I
was
very
concentrated
in
bigger
buckets
and
that
that
failed.
You
know
when
no
one
was
taking
holds
in
2008
when,
whenever
the
credit
crisis
came
so
it
was,
I
had
to
diversify
very
quickly.
G
Not
feeling
you're
you're,
not
you're,
not
on
that
journey.
There
you've
got
you've,
stopped
you've,
you're
resting
on
your
laurels.
To
some
extent,
and
and
again
that's
that's-
you
know
it's
not
only
personal
failure,
it's
failure
as
a
business
and
it's
instilling
that
resilience
within
the
wider
team
to
to
empower
them.
You
know
to
to
to
push
the
boundaries
to
it's.
Okay,
to
feel
that
there's
nobody
going
to
be
it's,
not
a
blame
culture.
You
know
it's
actually
an
innovative
culture
that
is
failing
and
and
then
that
failure
there
are.
G
There
are
break
break
bright
lights
in
it.
You
know,
and
that
there's
your
opportunity,
that's
how
you
grow
your
next
lift
in
revenue
or
or
customer
acquisition
or
or
market
entrance.
You
know
that's
it's
through
failure,
but
it
is
failing
fast
and
I'm
not
having
a
blame
culture
in
order
to
say
something's
gone
wrong,
nothing's
gone
wrong.
That's
just
part
of
the
process.
A
That
that
fast
fail
culture,
it's
very
interesting
that
you
bring
that
up.
You
know
it's
it's
something
that
I
suppose
you
see
more
or
you
hear
more
often,
silicon
valley
or
or
in
the
states,
it's
great
to
see
that
in
northern
ireland
we
also,
you
know,
are
adopting
that
kind
of
mindset
that
you've
got
to
give
things
a
go,
and-
and
do
you
know,
and
if
you
fail
well
fair
enough
but
get
on
to
the
next
one.
It's
it's
really
interesting.
A
You
were
also
breaking
into
a
brand
new
market
for
you,
as
you
say,
you're
going
from
digger
buckets
to
blinds
that
that
must
have
its
own
added
excitement
and
interest
and
and
worry,
but
how
exciting
to
be
breaking
into
the
into
blinds
with
a
new
product?
How
did
you
gain
the
knowledge
that
you
needed?
I
suppose
you
had
the
engineering
background,
but
how
did
you
gain
the
knowledge
in
the
market
in
terms
of
getting
the
product
out
there
through
the
right
channels
and.
G
Yeah,
it's
again,
you
know
it's
just
it's
listening
to
customers.
You
know
whenever
we
analyze
the
the
market
first
off
in
the
time
of
recession,
you
didn't
need
to
get
a
a
loan
to
buy
a
blind,
specifically
low
low
item
purchase.
So
it
wasn't
going
to
be
big
ticket
item.
You
know,
so
it
wasn't
in
that
big
decision
process,
and
secondly,
was
again
shane
was
saying,
and
these
benefited
from
was
e-commerce
as
well.
G
G
E-Commerce
really
dropped
those
those
and
disrupted
that
traditional
route-
and
we
benefited
from
that
at
that
time,
where
the
internet
and
e-commerce
was
was
fledgling
and
we
were
able
to
listen
to
customers
enter
that
market
via
the
e-commerce
route
and-
and
I
know
what
it
was
to
be
successful-
it
was
speed,
delivery,
it
was
quality
of
product
and
it
was
actually
local
manufacturing
as
well.
You
know
was
the
benefit
because
we
were
able
to
tailor
solutions
very
quickly.
G
Adapt
product
ranges
having
it
all
molded
here
and
produced
in
in
northern
ireland
meant.
Then
we
were
where
we
did
feel
we,
we
amended
the
design,
reproduced
it
and
redesigned
it
and
then
and
then
it
got
back
out
to
customers.
That's
a
continual
process.
You
know
again,
we
have.
We
have
good
days
and
bad
days
as
far
as
as
as
product
development
is
concerned,
but
whenever
you're
engaging
with
your
your
customer,
they
are
the
ones
that
are
telling
you
what
it
is.
That
is
the
route
to
success.
G
If
you're,
if
you're
open
to
learning
where
maybe
some
businesses,
maybe
are
sometimes
can
be
two
fixed
and
we
suffered
from
it
for
for
a
while
as
well.
I've
been
you
know,
thinking
we
had
the
solution
and
then
delivering
it
out
to
the
customer,
and
the
customer
didn't
really
engage
with
it
or
we
didn't
have
the
success.
We've
got
and
it's
just
again
we're
re-educating
ourselves
and
having
the
the
respect
for
the
customer
to
say.
A
It's
really
interesting,
just
listen
to
what
the
customer
wants
and
react
to
it,
because
I
was
doing
a
bit
of
a
bit
of
research
and
you've.
The
block
out
blind.
You
have
the
fabric
changer
roller
blind
are
those
innovations
that
have
come
about
from
from
just
listening
to
what
customers
want
and
then
going
back
to
the
drawing
board
and
coming
up
with
it
with
the
product.
A
G
You
know
again,
one
of
the
big
figures
opposed
to
the
block
outline
was
whenever
I
had
a
young
family
and
you
couldn't
get
your
kids
down
to
sleep
during
the
day.
You
know
when
it
was,
you
know
it.
It
was
a
very
practical
solution
to
a
very
simple
issue.
You
know
so
they've
got
a
lot
of
aids
sleeping
or
or
you
should
do
this
for
your
child,
or
you
should
do
that.
G
You
know
give
them
a
twist
and
burp
them
well,
make
sure
all
those
which
are
which
are
relevant,
but
you
know,
light
and
and
the
and
the
the
trigger
of
light
to
young
children
that
really
needed
to
be
controlled.
So
what
we
did
was
we
developed
a
product
that
was
that
controlled
that
100?
You
know
that
you
could
have
a
blackout,
a
total
blanket
room
during
the
day
in
order
to
for
kids
and
then
that
spawned
onto
them
any
practical
shift
workers
or
just
people
wanting
a
more
control
of
of
lights,
early
mornings.
A
Interesting
as
well,
what
you
were
saying
there
by
manufacturing
locally,
you
know
in
the
past.
Perhaps
there
would
have
been
a
tendency
to
outsource
manufacturing
to
cheaper,
cheaper
regions
around
the
world
to
china
or
wherever
there
seems
to
be
a
bit
of
a
trend
now
to
bring
manufacturing
back
close.
Can
you
you
know
the
the
extra
cost
that
there
may
be
in
terms
of
manufacturing
locally
and
is
that
over
overridden
by
the
ability
to
to
be
reactive
to
what
the
market
wants?
Sure.
G
So
some
of
the
the
solutions
we
were
trying
to
deliver
to
customers
would
not
have
been
practical
or
it's
impossible
to
take
it
from
the
far
east
you
know
or
any
low-cost
centers
and
that
again
where
we
could
command
a
premium
for
that
and
again
support.
You
know
their
manufacturing
because
it
is
there's
no
no
secret
and
it's
going
to
be
more
expensive
to
produce
product
here.
G
But
if
you're
messaging
and
you're
on
your
story
and
your
product
line
is,
is
aligned
to
what
the
customer
wants,
then
you
have
it
to
charge
for
that
and
that
supports
those
jobs
here.
So
that's
really
where
we've
we've
had
the
ethos
of
you
know
of
designing
unique
products,
so
we've
got
14,
maybe
approaching
20
patents.
Now,
on
our
products,
that
leaves
us
with
a
uniqueness,
and
so
we
know
what
we,
what
we've
designed
is
our
own
and
it
protects
us
and
gives
us
a
form
of
sustainability.
You
know,
today
and
and
in
the
future.
A
G
Well,
the
the
ppe
came
again
just
from
the
from
the
marine
center
can't
do
attitude,
realizing
where
there
was
a
need
for
product
and
again
where
there
was
a
lot
of
stories
of
you
know.
Where
is?
Is
it
going
to
be
solutions
coming
from
england?
Is
it's
germany?
Is
it
china?
Where
are
all
these
solutions
going
to
come
from?
But
you
know
it
was
rarely
talked
about.
What
can
we
do
as
ourselves
as
a
country?
G
You
know
as
a
people
to
support
our
old
people,
so
that's
where
we
and
the
team
of
people
in
in
their
business
had
spent
five
days.
You
know
early
night
and
they
producing
a
solution
for
a
sheep
issue
and
within
a
week
we
had
additional
300
people
nearly
employed
within
the
business,
and
that
remains
today.
We
have
we've
gone
through
a
lot
of
tips
regarding
quality
control.
G
A
G
Yeah,
well,
I
think
it
is
again
it's
a
failure,
you
know,
don't
be
afraid
of
failure.
You
know
it's
going
to
happen,
don't
don't
think,
but
never
your
you've
got
your
your
bright
idea
that
allows
you
to
to
take
that
leap
into
what
the
unknown
is
it
will.
It
will
probably
fail
or
it
will
need
to
be
adapted
many
times
and
don't
don't
don't
let
anyone
else.
You
know,
I
told
you,
so
you
shouldn't
you
shouldn't,
have
done
that
because
that's
that's.
G
What
brings
in
your
head
can't
be
seen
to
feel
and
that's
the
first
thing
is,
you
know,
embrace
it
because
in
that
you're
going
to
get
to
that
solution
quicker
and
faster
than
anybody
else
and
it's
going
to
be
more
sustainable.
You
know,
you
know,
that's
that's
reality.
The
other
thing
that
had
had
written
down
there
is
e-commerce.
You
know
if
it
depends
on
your
product
very
much,
but
embrace
ecommerce.
G
You've
got
to
get
your
your
product
because
online,
if
it
is
a
product
and
utilize,
the
the
the
the
opportunity
of
the
global
market
and
global
sales
as
shane
was
referring
to
and
and
thing
as
well.
You
know
know
that
as
an
entrepreneur,
you
are
a
person
within
your
brand
and
you
are
that
brand
and
as
much
as
you
can
put
forward
you
in
a
sense,
if
you're
comfortable
with
it
that
that
that
you
will
lead
in
the
sense
of
the
journey
and
and
lead
additional
people
that
come
into
the
business.
G
But
but
if
you
have
personalized
your
story,
that's
what's
really
connecting
with
people
as
consumers.
Again,
it's
very
much
product
dependent,
that's
a
message,
but
you
know
if
you
are
able
to
connect
with
a
consumer
at
a
personal
level.
You'll
you'll
have
far
more
sales
in
a
sense
or
sales
potential,
because
people
want
to
buy
from
people.
You
know
brands
and
stuff.
A
Some
wise
words
there
comic
thanks
for
for
your
insight
there
and
thanks
for
having
a
a
given
us
a
bit
of
an
insight
into
what
the
next
generation
of
entrepreneurs
should
be,
and
we've
got
a
little
bit
of
time,
a
little
five
minutes
here
that
we
can
maybe
open
it
up
to
everyone.
We
have
a
couple
of
questions
that
have
come
in
and
one
in
particular,
which
I
think
you'll
find
quite
interesting
if
you
guys
and
I'll
I'll
give
this
to
you
individually.
A
B
B
Advanced
in
this,
because
I
would
say
that
my
economic
policy
would
be
to
develop
more
female
entrepreneurs
because
well,
I
think
the
the
pandemic
has
shown.
I
suppose
the
leadership
skills
of
women
are
actually
sorry
against,
but
these
are
great
too,
but
the
countries
in
the
world
that
are
being
led
by
women
are
actually
doing
a
little
bit
better,
but
I
think
as
well
that
you
know
the
skills.
The
leadership
skills
of
women
like
empathy
and
listening
are
things
that
are
really
useful.
B
Right
now
and
allison
rose
did
a
report
there
last
year
that
head
of
rbs
bank,
that
if
we
could
get
more
female
entrepreneurs
we
could
add
it
was
250
billion
to
the
uk
economy.
So
I
I
don't
think,
there's
very
little
else
that
you
know
you
can
that
could
add
that
much
value.
So
I
think
we
need
to
create
an
environment
where
you
know
women
will
see
themselves
as
leaders
and
be
able
to
take
that
step.
You
know
into
you're
making
a
decision
into
running
their
own
business.
So
that's
my
economic
policy.
A
F
Selling
digitally
well
everyone's
there
when
we
opened
the
virtual
shop
we're
thinking.
How
can
we
get
into
everybody's
phones
and
pockets
all
over
the
world
and
we
opened
a
virtual
shop
in
n
etsy
and
we're
getting
queries
now
from
it's
a
worldwide
platform
and
we're
getting
inquiries
now
from
all
over
the
world
through
that
through
that
there
and
that's
that's
and
that's
really
helped
the
business.
A
C
G
Own
website
it
takes
a
lot
of
infrastructure
to
maintain
it.
You
know
so,
if
they're,
if
you're
starting
out,
I
percent
to
leverage,
maybe
some
of
the
bigger
platforms
like
amazon
or
ebay
or
there's
other
new
country
specific
solutions
as
well
yeah.
It
would
be
dipping
your
toe
through
a
third
party
with
a
view
of
your
success,
and
you
can
look
to
create
your
own,
but
a
website
even
if
it's
not
e-commerce,
is
probably
imperative.
Now
for
to
justify
your
that,
you
are
a
real
business.
A
B
Oh,
that's
quite
a
romantic
story
actually,
and
so
we
had
a
lot
of
moving
parts,
I
suppose,
with
home
care
and
support
services,
housing
and
renewable
energies
and
a
whole
lot
of
different
moving
parts.
And
and
so
what
we
decided
to
do
is
put
all
of
our
moving
parts
and
under
one
enterprise
and
then
the
reason
we
selected
taurus
is
because
tarzan
is
actually
the
name
of
a
saint
saint
tarsus
and
they,
you
know
they
have
seen
soul,
have
a
day
like
a
a
saiyan
state.
B
A
G
G
Yeah,
there's
teams
are
so
important,
and
this
was
the
first
thing
about
building
your
team.
Is,
you
know,
identify
what
your
your
weaknesses
are
and
that's
that's
how
you
build
your
team
because
you're
looking
to
and
that's
a
very
honest
approach.
You
know
to
your
own
persona
and
your
own
business
acumen
to
say:
well,
I'm
not
really
good
at
that.
You
know
hands
up
a
better,
better,
better
resource,
well
there,
and
that's
really
where
I've
surrendered
myself
with
brilliant
people
who
are
better
than
me.
G
You
know
that's
really
where
that
that's
real
number
one
and
yeah
yeah
and
it's
empowering
it
was
given
them.
They
say
that
idea
of
you
know
feel
go
out,
you're
your
own,
your
own
boss
within
the
business,
and
it's
that's
left
me,
then
you
don't
need
to
have
such
a
hands-on
approach
and
strategy
and
lifting
yourself
out
of
the
day-to-day
is
very
important
because
you
could
be
head
down
and
going
completely
the
wrong
direction
or
not
really
seeing
what's
happening.
A
A
I
I
know
that,
and
it's
just
great
that
you
can
give
your
time
to
to
the
people
of
the
mid-south
west
and
excited
to
ensure
that
we
have
a
vibrant,
startup
community
and
I
don't
think
we
could
have
could
have
picked
three
better
people
to
have
one
today.
So
thank
you
again
before
we
wrap
up
completely.
We
have
a
quick
word
from
the
vice
chair
of
the
mid-south
west
steering
group
councilor,
joe
nelson.
E
E
E
A
Thank
you
councillor
and
with
that
our
time
really
is
up
and
thank
you
again
to
our
panel
and
thank
you
all
for
listening
today.
I
know
there's
a
lot
of
you
out
there,
so
thanks
for
your
attention,
hope
you
enjoyed
this
session
and,
more
importantly,
I
hope
you
have
taken
some
inspiration
to
become
an
entrepreneur.
Thank.