Backdrop CMS Outreach, 8 Sep 2016

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From YouTube: Backdrop Outreach meeting 9/8

Description

Today’s outreach agenda: http://bit.ly/2bSMhaE

A

Hello, everybody welcome to the fortnightly backdrop up reach meeting every two weeks we get together and talk about time to get the word out about backdrop. This is our last outreach meeting before the release of 1.5, which is coming out a week from today. In fact, so the goal of this meeting and every meaning that we have like this is to get people talking about backdrop to get people, get it out there in front of people and get people familiar with what it is.

A

Let's see, we have in general, some large level tasks that would like to figure out the meta items, basically of trying to figure out how to manage outreach, reach tasks right now, we're doing this. I'm github see the audience marketing tag in github. Under the backdrop, CMS org issue queue or actually I. Guess it's actually now audience outreach. Excuse me.

A

But we also need to find out or need to find additional people to help with outreach related tasks, the people that we have right now. In the backdrop community we've got a good number of developers who actually do have a couple of marketers, but we've already I've been utilizing their resources pretty extensively. So we need more people to help with marketing if at all possible things like our blog posts and newsletters and organizing or channels all kinds of things, but let's, let's go through each of those one at a time the newsletter.

A

So we need to send regular newsletters out to our people. We have an issue for this at 177. Under the backdrop, CMS org issue queue that looks like it's been neglected a little bit, but the idea was to provide a schedule of newsletter items that we would send a regular basis like horribly around once a month or so we probably have that much information I definitely have much information just spread around so be great.

A

If we kept people in touch with what backdrop was doing in a regular basis, some action items, we have a current newsletter. The gem has pretty much completed, but I don't think that she sent it kind of the in case you missed 1.4, here's what was in it, but you know now. 1.5 is coming out a week from now, and so this is other. This is all we're talking about, but we know what we're supposed to be doing, but well actually that's not even true, but we we need some assistance making sure these things happen.

A

So we will need to be drafting a new new solet letter for the 1.5 release after release it generally. What I've been doing is I've right up the release announcement on bankruptcy, ms org, that contains the video / animated gifts of the new features and gives a high-level overview. What we've done the past is pulled up the blog post and throw it into a marketing newsletter and then send it out to everybody blog posts.

A

We have a hope that we can start writing more regular blog posts for website. There's an issue for this. It issue 158. In the backdrop CMS org issue queue. We got a new one written up this week by Gregory thanks Gregory.

A

That is creating pull requests against core the easy in parentheses, noob way, which actually is really pretty great.

A

It's basically just an intro into how to use github built an interface for filing all requests, and it's what Gregor has been using as a non coder to change strings like when he finds a typo or something like a label that says update but should say, save he's been going through and just finding that line in the code, editing it directly and github that follow request for him, which is awesome, because it's easy in terms of volume up over class Gregory has become our number one PR creator and he's been doing almost all of it through the interface on github and without checking out the code on it was local at all, which is pretty great to have the tools of github actually working for us in a really positive way like that, you can check that out backed up cement story, / news.

A

Let's see action items on blog posts, we'd like more people to write more blog posts, anyone that creates some accounts on backdrop, CMS org, actually can't publish their own blog posts, but I think that they can create them.

A

So, for the time being, if you'd like to write up a blog post, you can do so on by trope semester, org or elsewhere, and give us a ping in git er, and we would be more than happy to help facilitate publishing that blog post on Petrov students don't work itself right, the next blog post, the next blog post. Let me see if we have an agenda for this well, the next blog posts would be the release of 1.5, almost certainly that'll that'll be a week from today.

A

Unless somebody has a blog post, they really would like to send out sooner than that.

A

That's all we got for blog posts, videos create videos about the coolest parts of backdrop. Cms I actually know Alberto was in here a minute ago, but he had to depart this meeting before we started he's been creating tutorial videos on backdrop, CMS and publishing them in Spanish, which is awesome, and so we have two videos with Alberto doing introductions into by chopped CMS. It actually looks like the second presentation. Oh no, it's still a demo, but there are links to these great videos in the agenda document that we're going through right now.

A

What we'll do is we'll take these videos and cross post them into the backdrop. Seamless youtube channel I, don't think they show up in our extreme, but they show up as a list of our own favorites. So you can go to back. You can go to our YouTube channel where this video is being recorded and also find these rating videos that Alberto has been creating.

A

Ok, that's it for videos, we'd like to get more videos out, of course, I think like it would be a huge thing for us to have an introductory video on our homepage to actually get people like the I. Don't want to install it or figure it out myself, but I still want to see it in action. It would be great to have an introductory video that is like the end of the standard.

A

You know like minute to to omit long presentation kind of like the pitch of what is backdrop and then put that available in a highly visible location like the home page.

A

A

So we've actually been fairly good about attending events.

A

Like backdrop has been really present at a whole lot of Drupal events around the world, but we needed to spread out beyond that side kind of the problem right there that these are Drupal events that were attending and there's a lot more events out there than the Drupal events and, although we've been doing a pretty good job of attracting existing Drupal developers and letting them know about our alternative, there's really good chance that we could attract new users to backdrop that may have never heard of triplet all so upcoming Drupal events that we know that we're going to be at October 28th 20th through 23rd, we will be a bad camp.

A

We have a training, all day, training and an all-day summit at bed camp, so that will be a pretty big event. As far as a backdrop, participation goes we'd like to have a presence at other open-source events such as CMS Expo, potentially oz, calm and other kinds of events like the nonprofit developer summit, which takes place here in Oakland.

A

This coming November I was pointed out. A civvie calm coming up in st. Louis May. Seventh, it looks like Jack has a possibility of going to that one. Yes,.

B

Mike might also want to talk about targeting like actual industries, that were going after, like Janine's, headed out to the online news association conference next week and I know that like WordPress goes there and tries to convince all of the you know online news, publications to use WordPress and if we were to take more action and try to reach out to those different potential groups, yeah yeah before too late to meet a plan to go to that and the represent us there. But we should think about that. Going forwards. Yeah.

A

Absolutely yeah I mean the non developer summit is great, like audience centric conference that focuses on one particular audience that is in our in our target, but there's a lot of other things that we also can be hitting. I'm sure that there are educational summits around technology, for example, there may even be small business summits for this sort of thing for technology that we can be given our pitches head.

A

And, of course, there's the thousand different sub segments of each of those things, so yeah lots of opportunities. If we have any volunteers to to represent backdrop, we can help you out with the pitch marketing information and materials.

A

Let's see more on the bad camp backdrop summits, we would call for speakers if anyone would like to present on backdrop or help collaborate on putting the other presentation for the backdrop summits coming up in october, we have some ideas that we could potentially do. Demos with various infrastructure providers like Cal, lacks I, guess kalmyks, not quite infrastructure, but like pantheon, how to spin up backdrop websites, potentially with Calla box civvy semi CRM we've got our integration working pretty effectively.

A

Now, with with backdrop in civvy doing some introductions and demos into how they emigrate together would also be fantastic.

A

A

It looks Oh case studies, so case studies would be a great thing to cover at the summit like showing people what people have made with backdrop and how they assembled it. We have potentially some volunteers, John, McCallum, uno and Brian, which is one of jen's clients at master fit, which is the website for boot, fitters calm.

A

That would be out great to have those people I think these people have actually already volunteered so where you have at least two case studies lined up for that event and a silly example. If we have any anybody that has built a semi, CRM / backdrop website, we know that there are people out there building these websites, but whether or not they've actually been launched, or at least presentable or can be talked about, we'll see by October.

A

But that's it prevents next potential Avenue for outreach is advertising, so we could potentially set up paid advertising campaigns and there's an issue discussing this. In the backdrop, CMS org issue queue. Is you 124 I?

A

Don't think that there's been any recent discussion on advertising, but there's some possibilities that we've been talking about like reaching out directly to individual sites that we feel may have good fit for the backdrop audience and things like it's been suggested: CSS tricks or stack overflow and advertising directly on those sites or a generic just advertised everywhere on the internet through something like Adwords from google.

A

We don't yet have any movement yet towards pursuing advertising, but if anyone is interested in spearheading mex, we are definitely very interested.

A

Okay, our website back up CMS org right now. It's where almost all backdrop, information is aggregated and we could potentially make a lot better use of our website as a marketing tool things we could do optimized for search results, do a little bit of sco on our own website. There's an issue for this at 123. Some items that we could tackle things like our meta tags aren't fully comprehensive at this point to get a search engine traffic into backdrop, CMS org and more useful sales pitch information.

A

We have initiated this at 129 I think this is about splitting up the like. We have some real basic features listed on. Our homepage, like you know, works great on mobile, that sort of thing where we could potentially build out that information to be more elaborate, maybe more of a summary on the homepage and then cross like that, to more elaborate, in-depth information and more about our culture um doesn't agenda your company culture, but maybe community culture is we're.

A

Not it's also to find me, but anyway we could add more about our culture, because it's been brought to our attention a couple of times that our sales pitch for backdrop is primarily driven around cost and affordability and that's what makes it appropriate for things like a non-profit education. But as an alternative to that that that approach, it's been brought up, that we also have a lot of have a lot of credibility will say around doing this.

A

Actually, for the sake of benefiting social causes and just getting it out there specifically trying to make it so that people can spread information more easily, which gives us the opportunity to talk about backdrop from basically a philosophical non non economically driven perspective, that we are software that could be potentially leverage for causes, and we have built this specifically so that information can get out there not to make money.

A

I mean that's not what we're doing and we're doing it to actually just empower people and that for some people, that sort of messaging can be a lot more effective than it's cheaper, so driving home. That sort of messaging could help get us into other.

A

Other audiences looks like Matthew tips and Jack I've been going back and forth on this for a bit. You can read it more about that. An issue 288, let's see, adding profile pictures to our p.m. see page I, think that this one I was already done.

A

Yeah Jen did it right up to the meeting two weeks ago, where she just put up pictures of all of the PMC members on pmc page, which is the second page in the handbook, and that was just a small task to in an effort to try to humanize our project a little bit to let people know that they're. You know real humans that are working on this, and here we are so that's been a great nice fix. Oh I see that it also got a little bit of styling, which looks great.

A

Let's see, find the existing room at the website and put it in a meta issue. This is a to do right.

A

We have a publicly posted roadmap for backdrop of the product, but we don't have one for our websites. It might be good to consolidate all that and put it all in one place. It suggests you that we use a meta issue until we find a better or if there is one more appropriate place for consolidating all of these outreach issues. More continue to put it into kid hub, most likely under the back from CMS or Gishu cute.

A

Let's see completed, items create a main support. Page looks like that is coming along. Oh so it's pretty nice and backdrop semester, org slash, supports I. Don't think that this has been linked anywhere and looks like it still has some margin issues potentially but looks like the basics of it has been built out that it would be basically be a landing page for all.

A

Oh, it is linked from the homepage, but it still emerging issues, um it's a kind of a clearinghouse for if you need help with backdrop, including some consolidated options like the chats, the issue, queues, books, professional services, the forum documentation all of this stuff, basically redirecting people to all of the potential areas are avenues in which they could get help.

A

I'm going to make a little note in here.

A

It's a little styling love on that support page, but as a starting point. Looking really good.

A

Let's see other ideas, re architect, the content and the menu on the website for specific audiences.

A

Looks like there's some feedback in here that this just looks like a brainstorming idea, because there's not even an issue for it yet, but potentially restructuring the menu and on on bankruptcy. Ms org, to provide specific audiences, ok, I see what this is like. If you're a small business go here, if you're a school go here, if you're a non-profit, go here and kind of trying to segment audiences into information that we could potentially provide them, that would be useful, yeah, there's some back-and-forth about this.

A

It was a trend for a while, but didn't actually work as it does here. I'm, not sure, that's been statistically proven it. It probably has, but yeah we could still potentially have sections on our site for each of those things, rather than rather than riorca, taking our entire menu to be segmented, like that have marketing pages that are built up from in SEO standpoint.

A

That says something like you know, what's the best CMS for nonprofits and then goes on about a backdrop, is the best CMS for nonprofits, and then that can be a great landing page for people coming in through search traffic.

A

Let's say postponed items we architect the product to match the terminology on the website, combined modules, themes, layouts manda modules, themes and layouts in to add ons both on the bankruptcy mr. doar website and in the end, the menu.

A

So this is the long term thing, because right now the website is structured in the same way as the product, but when we rearrange, if we rearrange the structure of backdrop core itself into a general add-ons section or modulus things and layouts are consolidated, it would probably make sense to use that same terminology on back top CMS org itself for people that are trying to find those that's a long ways out, though, we've got a long time before one point or before backdrop two comes out when something like that would happen: okay I.

A

Lastly, UM Wes added some interesting things for making our website more effective. He.

B

A

Worked up some analytics dashboards for bankruptcy, ms org and the api website. You want to talk about those Wes sure.

C

That so it's a fairly new product on from google called data studio it under the covers, like the permission schemes and like the interface and everything, are all related to like the Google, Docs and sheets and everything. So the big difference is that it's made to make reports, but you can technically do this in GA problem. Is people need to have access to our analytics, which can get hairy real quickly?

C

So this gives anyone who cares to go out and look at it a view into a how our sites performing, but they only need permission to access. This document like it was a google doc. So this has the anyone with the link can access it permission.

C

So if you have a link to it, you can visit it whenever you want, and it's always up to date, I even added a few hit areas all messed up there, but I even added like you know, you can change the date or sometimes honor on some of these pages, you might be interested in you know: people who came from google versus people who came from reddit or whatever it is, and the this this filtering top left changes a little bit.

C

So basically, I took a stab in the dark of what things we might care about for this, so first ones general site, engagement, first page second page is social sharing, so you know this is basically if Google sees the refer, is Twitter or something like that it Flags it a little differently and and gives us some interesting data off of that, and then searches are working for the main website and I.

C

Think it'd be interesting to kind of differentiate, between searches, on modules, themes and layouts pages, and not just lump them all together, which look at what's happening right now. There isn't a whole lot of data right now, as you can see like the 14 searches for web forms like okay, it's not that much, but if it gets more popular, it really be good to see them all separately. If the form is for property and and then yeah add some other site engagement stuff on the fourth page.

C

I have this one's kind of like the stuff that I didn't want to put in the first page or that I didn't want to, but didn't have room for that are important. So four fours we had a few spammers there for a little bit, but I looked into this and they're gone now. It's just. They were I, think they're like two weeks ago. They got all their content, got removed, and so that's not coming through anymore, well, yeah. So this, this kind of stuff can actually service that so outbound links is something if it's.

C

If it's showing up a lot and it's not a kosher URL, you can tell pretty quickly that maybe a spammer sending a bunch of bots there to a link that they posted somehow but then yeah. Some other things bounces by page, don't know if that's actually that useful device type is just interesting thing, but 404 is now bound. Links are really good. Info.

C

I also did this for API def backdrop CMS a dork: it's not getting a ton of traffic released, not a ton of traffic that doesn't have ad blocker on and thick, because I'd blocker is generally block. Google analytics so yeah. It's kind of inched here, I'd be interested in kind of. Is there any problem with our site that we could be fixing making it easier that we can see from data like people are searching for things and they're, not finding them? Unfortunately, the searching is not tied together. Quite right.

C

The URL pattern for the search on API isn't it looks like it isn't done in a way that Google Analytics can automagically pick it up just in a big deal, I updated it yesterday or two days ago and hoped that maybe a slight update might fix it, but it hasn't so a tiny bit of JavaScript will fix this, we'll just send them the info manually, sort of.

A

Getting it automagically yeah that API website, I think the autocomplete thing, which is the primary way that people search and because that's done via ajax and then, if there's only one hit it skips the search page. He just goes right to the to the results, and so.

C

A

Probably why nothing is being picked up because, like it's.

C

Actually, looking for parameters and then the way we do it there, just it's just part of the URL yeah you can ever go to.

A

The search page at all, yeah well.

C

Even if, even if you hit the search results, page ah right, right, yeah, which is the problem and I, think I'm most interested when they didn't find what they wanted, that that's kind of you know something, maybe there's something we can improve on, although yeah adding adding some custom, JavaScript events to the autocomplete field might be cool if that's not too hard, but I mean I'd. Oh yeah Harry. If they find what they wanted, I care, it's just kind of fun.

C

It might be cool just to get like how many people are using this metric, but to get any different that might be Terry anyway.

C

These dashboards aren't really that useful unless, unless you have goals and like what what I want to achieve- and so like- let's say our goal is to I'm trying to think of something.

C

It doesn't directly involve the website, which is what I think about our goal might be to get more education people or something like that, and let's say we have an education landing page to help us with that that larger marketing goal, and then we can measure how many feel hit that page where they go be like download backdrop or do they do whatever action we would like so having marketing goals that we can then translate to something measurable whenever we do an effort, whether it's Adwords or going to a convention haining, something out or whatever it is making landing page for ganic search, hey I was able to pull out on the first page, there's a the downloads for backdrop from the homepage of the main site, and then spinning up for pantheon might not be entirely accurate.

C

There might be some data cleanup we have to do and all really measuring is how many people click those links, people or maybe robots so I'm gonna see if we can there's an easy way to filter out robots from our analytics and I. Couldn't think of anything else. We want to filter up, I mean it generally. If this were a company website, I would filter up the company's IP I, don't care about internal traffic, but I can't really do that here or like the company. Vpn again doesn't doesn't help but yeah.

C

If there's anything else, we should be filtering out, I could I. Could we could do that? But, right now all the reports are being done off of the firehouse, which you usually filter down in a different view anyway. So yeah as we're spinning up marketing I just want to make sure that we get a sense of like how well we're doing, because that can either encourage us to do more or of something as same direction or encourage us to maybe figure out.

C

What's not working so thinks that working so yeah.

A

Do you have any ideas where we should catalogue the fact that these items exist like mentioning on this call is great, but we should probably make a record of its say: I'm, where I mean I, guess I mean this is so right now this is so public facing. We could potentially even put it. You know somewhere that it is entirely public like part of a handbook or documentation or something like that, but I'm not entirely sure. That's appropriate yeah.

C

um Sonal about.com on our scrim, uh we'll go through some of the pages on that every week, like 40 fours, make sure nothing crazy happened where we're getting a bunch of hits on the pages unexist or a page that went down for some reason.

C

So, like I, don't know if this call would be the best or it or maybe maybe just one of us checks on it and then flags. Any issues can also take care of function, because someone should take a glance at certain things every once in a while whether it's part of a call or not oh yeah. If it's a part of the call, then it could just be in the agenda. Okay,.

A

So I was thinking yeah we'll leave it in here, for now, at least in though still be a part of next week's me or Julie's now, but we'll probably just give a shout out to it might be interesting, not two weeks from now, because we probably will not have announced it by the time. The meeting happens, but you know we'll probably see our post release bump, which is always fun.

C

So do we have a marketing goals kind of document, or does somebody have I kicking around their head? That's something I can has now.

A

Other than I mean this. These weekly agendas are basically the metas. If you will, for the time being.

C

Cool yeah, so I don't know if that would be a worthwhile exercise or if maybe I can start picking through the agenda here and maybe glean something I.

A

Could get out of the report? Oh I see: okay, yeah uh yeah, all right now. Brainstorming in that area, yeah party.

C

A

Ok, follow outs, the end of the agenda for the fortnightly outreach meeting Gore also mentioned here in the chat that he did talk recently talking about backdrops new ms at triple toronto users group, which is fantastic I'll, throw a link to this an agenda just for posterity sake, thanks Gordon awesome.

A

Actually, we don't even have a thing for users. Groups in here.

A

Users, groups of the thing.

A

I think that's it for this weekly meeting. If anybody has anything that they would like to add, you can speak now.

A

Okay, well, thank you guys for attending. Thank you. Everybody for watching we'll see all outreach, oriented people again in in two weeks, which will be after the roots of 1.5, so very exciting. Thank you guys! All and we'll see you in chat ends, possibly in the standard developer meeting here in about 10 minutes. Thanks guys.