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From YouTube: EthAtlanta - Don't Put Data on a Blockchain
Description
John Wolpert discusses the Baseline Protocol
Baseline Protocol Docs: https://docs.baseline-protocol.org/
Baseline Protocol Github: https://github.com/eea-oasis/baseline
A
Okay
really
come
on
hold,
put
up
your
hands
if
you're
doing
project,
all
right,
good,
all
right
put
up
your
hands
if
you're
out
there
in
the
virtual
world
doing
a
project.
I
can't
see
you
anyway,
sorry,
but
good
luck
on
all
of
your
projects.
This
weekend
very
excited
about
them.
I
had
a
call
from
some
students
that
were
they're
doing
a
project
and
they
were
like
what
what
what?
What
can
we
do?
What
what
kind
of
ideas
you
have
and
about
an
hour
and
a
half
later
we
had
six
really
cool
things.
A
A
We
have,
and
second
I'm
going
to
I'm
going
to
present
to
you
the
first
of
several
projects
and
products,
businesses
that
consensus
mesh
the
company
I
work
for
will
be
putting
out
that
I
think
really
make
the
point
of
baselining.
Why
it's
important
and
why
it's
going
to
be
a
big
deal.
Why
it
already
is,
is
making
a
difference
for
the
rise
of
verified,
multi-party
workflows,
really
for
the
rise
of
collaboration
without
having
to
go
full
monty
on
all
of
our
data
with
our
comp
with
our
counterparties.
Right,
then,
that's
really.
A
The
neat
trick
that
we're
trying
to
deal
with.
We
want
to
control
our
information,
but
we
also
want
to
share
our
information
with
appropriate
parties
under
the
right
conditions,
and
we
don't
want
to
have
to
do
that.
The
way
we've
been
doing
it
up
until
now,
handing
it
all
over
to
some
giant
threat,
shared
threat,
surface
or
handing
it
over
to
a
sas
or
a
cloud
or
something
like
that
right.
So
we
want
to
do
it
differently,
but
we
have
these
needs.
A
We
we
need
to
do
things
that
make
sense,
and
one
of
the
things
that
makes
sense
is,
if
you
have
sensitive
private
information,
you
need
to
share
it
with
the
right
people
and
you
want
it
to
be
verified,
but
you
don't
want
to
have
it
blasted
all
over
hell
and
gone.
That's
what
baselining
is
all
about,
and
in
effect
you
know
really.
What
it's
about
is
the
rise
of
what
bloc.
A
What
baseline
is
about
to
me
is
about
the
rise
of
verified,
workflows
under
zero
knowledge,
so
it's
the
rise
of
zero
knowledge,
the
rise
of
verified
credentials,
digital
identities
and
some
blockchain
into
the
everyday
part
of
our
lives,
as
it
professionals,
that's.
What
baselining
really
to
me
is
all
about.
I
hope
you
agree.
A
I
think
that
we're
as
we
do
that
we're
just
following
the
footsteps
of
venerable
projects
like
and
and
offerings
like
rsa
like
the
venerable
hash
and
things
that
are
that
are
miraculous,
but
a
little
bit
boring
that
just
get
done
that
get
used
by
any
common
sense
developer.
That
is
working
in
any
important
piece
of
piece
of
work
right.
You
know
where's
the
hype
cycle
for
the
hash
for
the
for
the
lowly
hash.
A
Where
were
those
hype
cycles
right
and
what
what
that
hype
cycle
thing
is
going
to
be
a
theme
in
a
second,
so
we
hope
the
same
happens
with
baselining
that
we've
become
just
part
of
the
foundation
of
how
things
work
in
modern
society
and,
if
you
think
about
it,
it's
a
pretty
neat
trick
right
to
do
to
be
able
to
share
but
not
share,
to
be
able
to
have
a
decentralized
system,
but
also
not
become
as
often
people's.
You
know.
A
I've
said
before
you
know
just
throw
your
data
into
you
know,
throw
your
data
naked
into
burning
man
right.
That's
that's!
That's
a
fun
for
some
things,
but
not
for
companies.
A
A
A
No
you're
not
seeing
it
I'm
going
to
move
on
from
that.
I
think
everybody
who
hasn't
seen
it
just
look
up
little
bit
baseline
protocol
on
the
on
youtube
and
you'll
you'll
get
it
so
I
mean
what
baselining
is
and
what
it
what
it's
all
about.
Several
speakers
are
going
to
be
talking
about
tonight.
We
started
with
almost
no
companies.
A
We
had
three
companies,
we
have
paul
brody
back
there
from
ernest
and
young
paul,
and
I
and
york
rhodes
from
microsoft
and
nick
criticos,
while
we're
at
a
lunch
in
new
york
city
two
or
three
years
ago-
and
you
know
we-
we
decided
to
just
get
paul
just
called
up
a
couple
weeks
later
and
said:
let's
do
something
and
I'm
like
okay,
what
do
you
want
to
do?
A
I
don't
know
like
something
and
you
know
paul's
a
man,
a
person
of
action,
so
we
we
really
got
going
on
something
and
that's
one
thing
led
to
another.
Baseline
protocol
came
out
of
it,
but
now
we
have
over
a
thousand
people
over
hundreds
of
companies
that
are
involved
and
those
are
just
the
people
we
know
about
every
day.
I
get
somebody
telling
me,
oh
I'm
really
into
baseline
and
I'm
like
yeah.
Well.
Why
aren't
you
in
the
meetings?
Man?
So
that's
my
my
story.
A
My
question
now
anybody
who's
been
getting
interested
in
baseline,
show
up
get
involved,
be
part
of
the
community,
get
on
the
slack
get
in
the
meetings.
We
have
a
new
sign
up
system.
It's
it's
still
getting.
You
know
bugs
worked
out,
but
it
works.
You
can
go
right
onto
baseline
protocol.org
and
you
can
get
in
the
sign
into
the
into
the
sign
ups
and
sign
up
for
being
a
core
dev
who'd
like
to
be
a
cordov.
Everyone
raise
your
hand
all
right,
see
everyone
raise
their
hands,
see.
A
That's
proof
that
everybody
wants
to
be
according
you
can
be.
You
can
stand
for
elections,
so
21
people
are
standing
for
election
of
11
seats
into
the
technical
steering
committee.
That's
awesome.
I
really
had
no
idea
that
we
would
have
that
many
and
it's
a
testament
to
the
work
of
folks
like
claudia
and
and
sonal
and
others
who
are
making
sure
that
that
the
elections
go
well
and
I
have
some
exciting
news.
A
If
you
didn't
know,
baseline
protocol
is
an
eea
community
project
and
in
association
with
and
run
by
oasis,
the
venerable
standards
body,
not
the
blockchain
project,
and-
and
this
is
a
big
deal.
This
is
a
really
big
deal.
I
don't
know
if
you've
read
the
thing
yet
and
we
great
kudos
to
anna
isa,
frank
and
andreas
freund
and
mehran
shakri
from
sap,
and
so
many
other
people
that
read
it
that
wrote
it
that
edited
it
and
it
made
it
work
also.
A
A
We
are
now
officially
boring
and
that's
a
good
thing
as
we
know
what
what
is
our
watchword.
Boring
is
the
new
exciting,
and
that
is
exactly
what
we've
done.
That
document
is
a
masterpiece
of
boringness
and
it
is
actually
so
beautiful
and
now
that
it's
ratified
I've
promised
to
do
this,
and
I
I'm
almost
regretting
it,
but
I'm
going
to
do
an
asmr
recording
of
it.
Yeah.
A
So
we
will
have
a
recording
of
the
entire
standard
read
into
a
microphone
in
an
asmr
way,
so
that
people
can
go
to
sleep
listening
to
the
baseline
standard.
I
don't
know
how
long
it's
going
to
take
me
to
do
it.
It
is
a
very
long
document,
but
anyway
congratulations
to
the
team.
We
have
made
a
major
milestone
so
awesome.
A
So
the
standard's
been
ratified,
tools
are
maturing,
you
just
saw
some
more
are
coming,
make
some
build.
Some
splunk
is
out
there.
I
guess
I
think
that
splunk
is
going
to
be
huge
in
this
right,
they're
already
integrated.
You
know,
you
know
people.
What
did
you
say
earlier
today?
Nate,
you
know
get
splunk
is
a
is
a
phrase
right
you
you
want
to
splunk
your
sap
system.
We
also
want
to
baseline
the
system
right.
So
you
know
splunk
and
baseline
seems
like
a
pretty
good
combination,
so
the
tools
are
maturing
and
also
common
sense.
A
Use
cases
are
rising.
You've
heard
about
coke
you've
heard
about
servicenow
you've,
it's
frustrating,
but
there
are
some
things
that
I
can't
like.
You
know
that
they're
just
chickens,
they're
they're
not
coming
out
and
like
coke
or
coke
one
north
america
did
where
they're
actually
talking
about
the
the
work
in
the
beginning.
A
I'd
say
if
a
big
company
like
that
can
do
it.
Anybody
can,
but
there
are
some
major
organizations,
entities,
government
type
organizations
and
and
major
firms
that
are
working
on
baseline
projects
and
I'm
very
hopeful
about
them,
because
baselining
just
makes
sense
right.
It's
not
like
it's
going
to
get
stuck
in
poc
hell
forever,
because
it
makes
sense
it
makes
sense
to
I.t
people.
It
makes
sense
to
cesos.
It
makes
sense
to
the
cto,
the
cio
and
you're
not
going
to
experience.
A
I
hope
that
the
kind
of
experience
I
had
when
we
started
blockchain
in
the
enterprise
five
six
years
ago,
where
we
delivered
this
beautiful
blockchain,
a
private
blockchain
project
to
the
head
of
department
at
a
major
bank,
very
proudly
presented
it.
We
did
such
a
great
job
looked
at
it
went.
Thank
you.
A
A
A
A
So
what
have
you
really
purchased
for
your
68
million
dollars,
a
receipt
that
says
you
purchase
something
for
68
million
dollars
and
it
has
an
address
that
anybody
can
go
to
download
and
make
another
nft,
and
also
by
the
way,
if
you
violated
copyright,
copyright
or
licensing
on
that
image
and
they
and
somebody
tries
to
do
a
cease
and
desist
on
you.
It's
on
ipfs
think
about
that
for
a
second
interesting
problem
right.
A
A
I
don't
know
that
I
would
want
to
be
on
the
other
end
of
that
problem,
so
there
are
problems
with
nfts
and
I
don't
mean
to
say
that
nfts
are
a
bad
idea.
I'm
just
saying
that
in
the
current
state,
this
gen
xer
doesn't
get
it
quite
that
that
I'm
gonna
buy
something
that
I
cannot
control,
because
if
you
think
about
it,
it's
not
like
your
rolex.
Your
rolex
has
atoms,
they
are
it
is.
A
It
is
unique
by
design
and
it's
a
masterpiece
of
engineering
right
of
of
design
and
engineering,
and
you
have
it
and
okay,
so
you
have
flex,
but
you
also
have
a
piece
of
work.
A
piece
of
art
that
is
is
unique,
that
you
can
control,
and
that
is
exclusive
to
you.
Wouldn't
it
be
nice
if
you
can
have
that
for
ones
and
zeroes.
All
you
really
have
with
the
current
state
of
nfts
is
a
receipt
that
is
unique
and
exclusive
and
and
and
controlled
by
you,
but
you
don't
have
the
what?
A
If
the
actual
art
could
be
as
well-
and
that's
the
that
is
the
the
conundrum
that
I
think
is
interesting,
so
you
have
these
great
people
out
there
that
want
to
support
the
artists
they
want.
They're
willing
to
pay,
they've
got
the
means
and
the
appreciation
to
pay
huge
sums
of
money,
sometimes
to
support
this
artist.
But
why
don't
we
just
say
that?
Why
don't
we
just
say:
oh
great,
I'm
a
patreon
or
I'm
a
patron
of
this
of
this
artist.
A
I
just
gave
them
a
lot
of
money
to
patronize
them
to
to
support
them.
Why
do
we
turn
it
into
an
ownership
thing?
Well,
it's
because
there's
something
to
that
right.
If
you're
a
collector
you
want
to
you
want
something
that
you
can
control
that
you
can
possess,
that
you
can
own
and
here's
the
here's
the
cut
the
punch
line
and
also
to
share
what
does
that
sound
like
same
problem
right,
it's
a
baseline
problem.
I
want
to
control
it.
I
want
to
possess,
I
want
to
own
it.
A
A
This
is
not
a
product,
yet
it
is
a
tech
demo
and
we
thought
it
would
be
a
good
thing
to
show
to
a
hackathon
full
of
developers
so
that
you
guys
can
tear
it
apart
and
tell
us
why
this
is
dumb
so
that
we
can
then
decide
whether
we're
going
to
actually
release
it.
So
the
the
project
for
the
weekend,
if
you
care
to
meet
it,
is
to
show
us
why
this
won't
work.
A
That's
what
we're
going
to
offer
now.
Here's
how
it
works!
Cryptolithography
is
what
we're
calling
this
it's
the
basis
of
the
ttnft.
You
make
art
just
not
just
the
token,
but
the
art
itself
verifiably
unique
and
exclusively
owned.
What
the
file
looks
like
here's,
the
mona
lisa
in
the
matrix
of
one
zeros,
that's
on
the
right!
That's
what
it
looks
like
right.
A
So
art
files
can
look
the
same
while
having
different
files
with
different
ones
and
zeros
slightly
different
ones
and
zeros.
So
you'll
see
those
red
dots.
Those
are
flips
from
one
to
zero
or
zero
to
one.
So
here's
the
trick
to
the
tree
trunk
nft.
You
make
a
replica
of
the
original,
but
flip
some
bits.
A
A
And
then
you
can
prove
with
another
technique
that
you
didn't
copy
the
bits
before
you
sold
them.
It's
in.
I
can
prove
that
what's
in
this
hidden
box,
looks
like
this
public
file
and
is
the
original
that
was
used
to
generate
the
public
file,
but
is
not
the
public
file?
No
one
ever
sees
your
exclusive,
unique,
controlled
owned
art,
but
you
can
transfer
it
to
somebody
right.
You
can
prove
things
about
it,
but
nobody
ever
gets
a
hold
of
those
ones
and
zeros.
They
are
unique
and
hidden.
There's
a
lot
of
mystique.
A
I
think
that
you
could
put
in
that
right,
so
you
base
first
thing:
you
do.
Is
you
baseline?
The
original?
The
original
art
goes
into
a
zk
circuit
that
we've
designed
it.
Andreas
freund
is
one
of
the
authors
of
that
and
zk
proof
goes
into
base
ledger
and
then
the
base
ledger
location
goes
into
the
nft,
not
the
ipfs
location,
the
actual
file.
We
call
a
root
file
which
is
considered
the
original
right
now
you've
taken
the
original
thrown
that
away
that
one's
garbage.
A
Now
you
have
a
secret
set
of
ones
and
zeros
which,
by
the
way
you
could
delete
you
could
kill.
You
could
destroy
just
like
in
lithography,
if
you've
ever
done,
lithographic
signed
numbered
prints,
sometimes
you'll
see
a
video
or
a
picture
of
the
artist
destroying
the
the
plates
that
were
made
used
to
make
the
prints,
thereby
suggesting
that
you
have
a
limited
edition
right.
So
you
could
just
destroy
the
print.
A
A
You
can
make
signed
number
prints
from
that
which
can
be
public
and
absolutely
go
on
ipfs,
and
you
you
kind
of
want
one
at
least
to
be
on
ipfs,
so
that
you
everybody
can
see
and
enjoy
the
art,
but
again
not
the
original
file.
It's
a
different
set
of
ones
and
zeros,
or
you
can
make
those
private
too,
and
you
just
recursively
done
what
you
did
with
the
original
root.
A
So
why
is
this
cool?
Because
of
this,
if
you
can
do
sign
numbers
numbered
prints,
you
can
do
this.
You
can
print
your
museum
piece.
You
can
print
your
private
prints,
you
can
print
your
public
prints
and
you
can
have
lineages
this
lineage.
What
if
you?
What
if
we
and
we're
going
to
do
this
by
the
way?
A
What,
if
I
don't
know,
beyonce
bought
this
one
now
you're
in
a
private
channel
with
beyonce,
that's
cool.
I
like
that
idea,
so
it
creates
community.
Joe
lubin
really
had
this
thought
that
this
this
is
a
way
of
constructing
communities
of
interest,
around
specific
pieces
of
work
and-
and
you
all
have
a
reason
to
support
the
work,
because
you
want
more
people
buying
these
children.
A
That's
that's
a
terrible
way
to
put
that.
I'm
going
to
see
the
point
so
now
you've
got
this,
and
this
is
just
a
you
know
illustrative
right,
but
you
have
inclusiveness,
because
somebody
who
doesn't
have
a
lot
of
money
can
buy
this
one,
and
somebody
with
a
whole
lot
of
money
really
wants
this
one,
because
the
royalty
flows
that
are
coming
up
through
that
channel
and
if
you
are
the
owner,
if
you're
the
creator,
does
this
not
look
like
a
better
business
model
for
creators
than
just
riding
a
hype?
A
Wave
that's
going
to
die
out
because
everything
like
this
dies
out
the
app
store.
You
know
the
the
original
metaverse
thing.
Remember:
second
life:
you
know
these
kinds
of
hype
waves
definitely
die
down
and
when
it
dies
down,
what
you
want
to
have
lasting
is
a
business
model
like
this,
where
you
effectively
have
multi-level
marketing
and
support
for
the
artists
in
a
way
that
they
don't
have
today.
A
You
know,
imogene
heap
in
2015,
famously
put
you
know,
went
direct
with
her
customer
customers
right
cutting
out
the
middleman
of
royalty
stream,
but
that
was
still
just
one
step.
This
pays
forever.
Whenever
any
of
the
children
tokens
are
sold,
imaging
heap
would
get
paid
every
time
I
like
this
and
everybody
that
helped
that
happen
down
here
all
the
way
up.
They
got
some
royalties
too.
A
I
like
that,
a
lot
not
so
good
for
selling
soap
but
great
for
art.
Anybody
that
gets
that
reference.
You
get
it
tree
trunk
nft,
the
demo.
Do
we
have
time
for
the
demo
kyle
or
shall
we
do
it
later.
A
All
right,
so
I'm
going
to
make
the
first
nft
this
way
I
am
going
to
emilio
the
emperor's
clothes.
Penguin
is
going
to
come
over
here.
A
Rub
roll
hang
on,
I
might
need
a
screen
share
I'll,
just
screenshare
desktop
okay.
So
now
I've
I've
pulled
the.
What
I
did
before
that
you
didn't
see
was
I
pulled
the
the
picture
into
this.
This
file,
I'm
going
to
create
the
root
original.
A
So
that's
going
to
upload
the
image
of
saving
the
data,
and
this
this
is
a
demo
tech
demo.
So
this
would.
This
would
be
now
going
into
an
encryption
and
going
into
an
edv
a
data
vault
that
you
control.
So
we
can't
rug,
pull
you
it's
your!
It
would
be
like
on
your
ledger
or
any
kind
of
storage.
That
is
te
and
it
doesn't
have
to
be
that
way.
You
could
just
make
it
encrypted
so
that
your
token
is
the
only
way
to
unencrypt
it.
But
this
would
be
you
know
in
a
you
know.
A
Edv
would
be
even
more
powerful
right
because
then
there's
just
no
way
to
get
down
into
that
thing.
I'm
gonna
mint,
it
hey
metamask
a
little
plug
for
my
company
there
or
my
sister
company.
I
should
say
now
we're
going
to
download
that
proof
now
in
this
case,
that
proof
would
go
onto
base
ledger,
but
we
didn't
have
time
to
get
that
step.
So
we
didn't
do
that
and
in
the
interest
of
time
I
could
go
yeah.
A
This
is
going
to
take
a
while
to
go
through
if
anybody
like
to
to
see
the
demo
in
person
I'll
do
it
later,
but
I
don't
want
to
take
too
much
time
away
from
other
you're.
Good,
okay,
so
create
first
print
now
so
now
we've
got
the
baseline
proof
and
we
have
the
address
of
the
contract.
This
is
real
and
we're
going
to
create
the
first
print,
so
it's
creating
the
print
minting
it
generating
a
print
proof
which
I
can
get
so
there's
my
my
print
proof.
A
A
A
A
A
A
What
are
the
capabilities
and
limitations
of
this
thing,
so
you
can
create
an
crypto
lithographs
of
art,
music
and
similar
files,
and
you
can
use
the
process
on
a
file,
but
you
can't
use
it
on
a
file
where
changing
any
ones
and
zeros
would
destroy
the
file
so
that
there's
certain
kinds
of
files
this
would
work
for.
You
can
use
the
process
to
create
novel
business
models
and
game
logic.
A
A
If
you
leak
the
root
file,
you've
you've,
you
can't
restore
exclusivity,
you
don't
know
if
somebody
didn't
copy
the
ones
and
zeros
right,
you
can
improve
royalties
and
affiliate
marketing
and
tracking
and
settlement
and
run
lineage
royalty,
but
you
can't
run
lineage
royalties
on
a
main
net
without
breaking
the
bank,
so
this
really
does
require
an
l2.
A
Fortunately
we
know
a
few
right.
You
know,
matic
and
and
even
bass.
Ledger
is
a
kind
of
l2,
so
interesting
and
finally,
what
else
can
you
do
with
this?
You
can
make
high
stake
games,
small,
where
small
differences
can
create
big
effects
where
no,
nobody
should
ever
see
the
file.
The
platform
shouldn't
see
the
file.
A
You
could
surprise
yourself,
you
could.
You
know
like
little
tiny
differences
in
some
attribute
like
your
magic
casting
capability,
one
tiny
little
digit
change
over
your
other
family
members
and
the
the
magic
would
be
completely
different
or
something
more
powerful
or
different.
There's
all
sorts
of
cool
things
and
my
favorite
is
you
don't
have
to
sell
your
unique
character?
A
You
can
just
sell
prints
of
your
character
to
players
and
then
receive
a
percentage
of
winnings,
which
I
think
is
kind
of
a
cool
idea,
also
in
industrial
applications,
exclusive
passes,
privacy,
preserving
la
crosse
platform,
fan
engagement,
advertising,
tracking
influencer
marketing
supply
chain
documents
like
bombs
and
balls
and
specs
things
like
what
my
brother's
into
in
the
pharmaceutical
industry.
A
I
think
this
is
pretty
cool.
It's
got
a
lot
of
applications,
it's
funny,
because
I've
been
making
fun
of
nfts
for
a
while
about
a
year,
and
it
was
my
fate
to
kind
of
go
okay,
but
it
would
be
cool
if
right
here,
our
road
map
is
right.
Now
we've
got
we've
just
delivered
the
tech
demo,
we're
going
to
get
feedback
from
devs,
improve
it
and
harden
it,
make
it
good.
A
Add
key
features
like
the
minting
of
the
lineages,
the
multi-level
royalties,
encrypted
data
vaults
and
then
finally,
we're
going
to
launch
this
for
artists
with
a
marketplace
and
an
api,
so
other
marketplaces
can
add
that
feature
to
their
marketplace.