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From YouTube: Beaufort County Board of Education Work Session 8AM
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B
B
B
B
C
B
However,
it
is
recommended
that
you
go
to
the
back
of
the
room
and
take
a
breakfast
plate
into
the
conference
room.
B
B
D
E
B
F
B
Okay,
any
no's.
B
Are
there
any
any
additional
motions
for
Action
is
necessary,
appropriate
regarding
matters
discussed
in
executive
session,
no
ma'am
Madam
chair
okay.
So
we
now
need
a
motion
to
approve
the
agenda.
Oh.
D
B
B
B
The
next
on
our
agenda
is
the
board
determination
on
the
appeals
from
the
materials
reconsideration
committee
reports
on
the
following
books:
number
62
skin
by
Napoli
Donna
Joe
number
63,
a
lesson
in
Vengeance
by
Victoria
Lee
Victoria
number
64,
quarter,
Frost
and
starlight
by
Mas
Sarah
J
number
65,
a
court
of
wings
in
ruined
by
mass
Sarah
J
number
66,
Felix
Ever
After
by
calendar
Karen
number
67,
the
fixer
by
malamud
Bernard
and
number
68
forever
for
a
year
by
Gottfried.
Bt
do.
B
Okay,
so
all
those
in
favor
of
the
motion,
please
say:
I
I
and
online:
hey,
nay,.
B
B
I
We're
going
to
be
going
over
I'm
going
to
share
a
little
bit
about
our
department.
I
know.
Most
of
you
already
know
what
we
do,
but
this
is
just
so.
The
public
has
a
better
understanding
as
well
and
then
I'm
going
to
brief
you
on
our
Communications
review,
that
is,
wrapping
up
parts
of
our
engagement
plan
and
a
next
step
for
our
department.
I
A
little
bit
about
us
I
think
Robin
were
on
slide.
Three
I
have
a
great
department
and
we're
an
award-winning
Department
have
definitely
talented
people
on
this
and
what's
kind
of
really
neat
about
Communications
is
that
everyone
can
see
what
we're
doing
you
can
see.
What's
on
the
website,
you
can
see.
What's
on
Facebook,
you
get
our
emails,
and
so
there
really
is
an
opportunity
to
bring
people
together
and
keep
people
informed
and
I
think
moving
forward.
We're
really
going
to
be
strategizing
on
engaging
with
all
of
our
stakeholders.
I
So
my
team,
it
consists
of
Miss
Casper,
Miss,
Molly,
Godley,
Rod,
Lopes
and
Susan
Lynch,
and
so
we
have
our
community
engagement
piece.
We
have
our
Communications
specialist,
who
does
Rec
staff
recognitions
and
also
foia,
and
everybody
knows
Ron
Lopes,
of
course,
with
his
great
videos
and
Miss
Lynch,
who
is
our
social
media
and
web
content
manager,
but
also
does
a
lot
of
our
branding
and
is
very
talented
so
on
Slide
Five?
Yes,
what
we
do.
I
We
cover
a
lot
of
ground
in
our
in
our
department
in
terms
of
marketing
and
branding
I'm,
going
to
let
Miss
Lynch
speak
to
that
in
a
bit
Also
regarding
our
social
media,
but
in
terms
of
Community
Partnerships.
I
Right
now
we
share
a
lot
of
information
to
Foster
Community
Partnerships,
and
we
do
know
that
these
Partnerships
are
very
important
to
our
students,
educational
success
and
we
are
looking
to
grow
those.
We
obviously
handle
media
relations,
crisis
Communications
through
bright
arrow
and
dealing
with
our
news
outlets
we
handle
foia
and
compliance
with
foia.
We
also
keep
track
of
our
social
media
posts
in
accordance
with
South
Carolina
law
and
foia.
I
A
Good
morning,
I'm
Susan,
Lynch
I'm,
the
social
media,
web
manager,
content
developer
marketing
person
and
before
I,
say
anything
more
speaking
for
I.
A
Think
Ron,
Kristen
and
Molly
is
that
we
work
for
a
great
boss,
so
I
I
oversee
a
lot
of
the
marketing
and
graphic
design,
and
we
do
that
to
support
the
high
level
campaigns
and
initiatives
for
the
district,
Our
Community
Partnerships,
and
we
do
that
with
key
messaging
and
visuals
that
reinforce
the
district's
core
values
which
are
to
ensure
that
every
child
attending
a
District
School
receives
a
great
education.
A
So
a
lot
of
our
work
you've
seen
if
you
look
at
our
website,
our
sliders,
our
Graphics,
our
photographs,
the
African-American
history,
education,
conference
campaign,
materials,
our
back
to
school
materials
and
a
lot
of
what
we
do
too
is
to
support.
Dr
Rodriguez's
message
he's
very
active
on
social
media.
So
we
we
kind
of
share
his
messages
all
over
as
well
as
ours,
so
for
social
media
we've.
Really
when
Kristin,
Ron
and
I
started
in
2017,
we
had
7
000
Facebook
followers.
A
Today
we
have
close
to
22
000.,
so
we're
just
short
of
22
000
by
20
followers,
which
we'll
probably
get
today
a
little
bit
later,
so
we've
really
been
active
and
we
really
use
that
platform
to
put
out
push
out
our
our
messaging
so
with
Facebook
we're
on
Facebook,
X,
Instagram
and
YouTube.
A
We
have
over
22
000
followers
combined,
and
we
do
that
through
Ron,
who
makes
or
releases
approximately
closer
to
200
videos
a
year
highlighting
students
and
staff
achievements,
interviews
with
prominent
government
officials,
Town
Hall
meetings
with
Dr
R
and
District
Community
Partnerships,
our
district
website
and
31
school
websites
are
updated
almost
daily
and
our
social
media
platform
links
into
the
websites.
So,
even
if
people
are
not
on
social
media,
they
come
to
our
website
because
they
can
see
what
we're
doing
on
social
media.
A
On
our
website,
we
have
a
password
protected
intranet
and
I'll.
Tell
you
about
the
top
10
pages
on
our
website
that
are
being
visited
every
year
since
we
launched
our
new
site
and
that
staff
intranet
has
been
really
integral
to
employee
communication.
So
people
are
coming
to
our
landing
page.
The
top
10
pages
on
our
website
are
the
landing
page
and
I
think
it's
because
we
have
a
great
video.
We
have
sliders
that
rotate
and
update
people
with
information,
and
we
have
our
social
media
feed.
A
A
Fifth:
is
student
services
School
counseling
the
virtual
calming
room
that
otter
cam
is
still
in
the
top
five
families
under
our
families,
tab
people
are
visiting
the
school
meals
they're.
Also
looking
at
our
list
of
schools.
Also
under
families
are
the
parent
portal
Tab
and
registration
and
then
the
directory.
So
we
know
people
are
using
the
website.
A
The
way
we
intended
when
we
had
it
designed
one
other
thing
I
just
wanted
to
mention
is
our
archive
social,
which
has
been
really
instrumental
in
helping
us
manage
and
keep
our
eyes
on
social
media
and
the
messages
that
are
and
some
false
messages
that
are
being
pushed
out
there.
So
archive
social
covers
all
of
our
social
media,
all
of
our
schools,
any
messaging
where
we're
named
or
tagged
or
people
are
named
or
tagged.
A
We
get
alerts
about
that,
so
we
can
really
monitor
that
it's
got
metadata.
So
if
we
ever
need
to
use
it,
it's
law
enforcement
knows
that
it's
real
content.
It's
not
me
photoshopping,
something
it's
real
content
with
the
metadata,
so
that's
kind
of
a
summary
yeah.
Thank
you.
So
thank
you.
I
So
the
next
thing
we're
going
to
talk
about
a
little
bit
is
bang
the
table
and
I
know
a
lot
of
you
have
seen
bang
the
table.
It
was
it's
a
relatively
new
thing
that
we've
added
that's
been
very,
very
successful.
I
It's
an
online
platform
where
people
can
engage
in
different
topics.
One
of
the
things
that
has
been
the
most
successful
was
the
fiscal
year
23
budget
Forum
that
we
had
on
here.
We
had
over
4
000
visits
to
the
site.
We
had
engaged
visitors,
434,
informed
visitors,
1.5
thousand
and
aware
visitors
over
three
thousand,
and
what
that
means
is
we
had
in
terms
of
informed
visitors?
I
That's
if
someone
clicked
through
a
video
or
they
clicked
on
a
document
or
a
PowerPoint,
to
review
something
and
engage
visitor,
actually
went
on,
made
comments
and
really
engaged
and
the
aware
visitors.
They
were
also
reading
the
material
that
kind
of
thing
and
I
think
it's
very
important
just
to
note
that
what's
neat
about
this
is
It's
a
platform
for
everybody
to
see
what
everybody
else
is
saying
right.
So
if
you
fill
out
just
a
survey,
you're
not
going
to
see
what
the
person
next
to
you
has
contributed
on
that
survey.
I
I
And
the
our
thing
that
we're
launching
actually
next
month
is
bcsd
University,
we're
very
excited
about
this.
You
all
are
probably
familiar
with
like
leadership
Buford
and
things
like
that
different
kind
of
chamber
programs.
I
This
is
sort
of
our
version
of
that
program
that
Miss
Casper
is
leading,
and
this
is
really
key
for
us
because
we're
going
to
have
six
different
sessions,
it's
going
to
be
for
a
group
of
community
members
to
come,
learn
more
about
the
district
learn
about
each
of
our
departments,
so
they
can
go
and
be
advocates
for
us
and
they
can
better
understand
what
we
do
here
at
the
district.
I
In
terms
of
our
community
engagement,
we
have
our
student
improv
Improvement
councils,
we
have
Community
leadership
groups
and
then
our
Communications
that
we
do
on
behalf
of
the
the
board
and
I'll
get
into
that
a
little
bit
later
as
well
in
more
detail.
But
these
are
kind
of
things
that
we
have
been
doing
consistently
and
we
are
looking
to
obviously
expand
this.
I
So
we
also
had
a
Communications
review,
that's
in
the
process
of
wrapping
up,
but
we're
still
finalizing
the
results,
but
that's
been
very
instrumental
for
us
and
very
helpful
and
I.
Think
it's
important
to
remember.
One
reason
that
we
did
this.
We
obviously
didn't
need
to
do
this,
but
our
district
has
a
model
of
continuous
Improvement
and
we
wanted
that
for
our
department
as
well.
I
So
the
first
thing
that
was
done
there
was
a
baseline
Communications
assessment
that
looked,
and
it
discovered
that
we
have
very
good
foundational
tactics
as
part
of
nine
strategies
that
were
reviewed
and
they
also
are
able
to
provide
us
with
recommendations
on
how
we
can
improve
and
I'm
going
to
go
through
those
in
a
little
bit
as
well.
There
was
a
website
assessment,
a
social
media
assessment
and
a
Communications
Effectiveness
survey
that
was
put
out
to
parents
to
the
community
to
employees.
I
I
So
some
of
the
key
findings
that
are
relevant
to
this
presentation
about
communicating
with
communities
in
terms
of
stakeholder
satisfaction,
which
is
the
next
slide
thanks.
People
do
tend
to
trust
the
information
coming
from
Beaufort
County,
School,
District
and
overall
stakeholders
were
satisfied.
I
However,
parents
tended
to
be
more
satisfied
than
employees
with
communication
from
the
district,
so
that
gives
us
an
opportunity
to
focus
on
some
Target
audiences
here
and
we
can
strengthen
our
internal
and
Communications.
The
other
thing
is
community
community
members
often
indicated
not
getting
direct
communication
from
the
district
and
by
community
members.
I
don't
mean
a
parent
I
mean
somebody
living
in
Sun
City,
who
might
be
retired
things
like
that,
and
so
we
do
need
to
employ
strategies
to
enhance
communication
with
residents
who
are
non-parents.
I
This
is
a
big
one
here
in
terms
of
brand
Clarity,
there
was
a
lack
of
clarity
about
the
district's
brand.
Most
people
when
asked
you
know
how
they
identify
with
the
district
said
that
they
refer
to
the
district
size.
Well,
the
district
must
be
good.
It's
so
big.
Well
we're
a
little
bit
more
than
that,
and
so
we
do
need
to
re-clarify
our
brand
for
sure,
and
it
is,
there
was
a
lot
of
people
that
wanted
a
new
logo,
but
it
is
beyond
the
logo
right.
I
I
So
the
messaging
and
the
visual
identity
really
represent
us
and
are
authentic
to
who
we
are,
and
so
we'll
need
to
identify
those
set
of
brand
messages
that
can
be
consistently
used
to.
You
know
accurately
communicate
about
us
Mr.
J
Also
that
when
it
comes
to
The
Branding
piece
into
the
logo,
we've
been
notified
that
we
have
to
change
our
our
logo
or
adjust
our
logo
because
of
ADA
compliance
with
with
some
aspects
of-
and
you
know
you
might
be
touching
upon
that
later.
But
since
you
mentioned
logo
I
think
an
opportunity
to
mention
that
it
is
something
we
have
to
do
something
about.
Yes,.
I
Definitely
the
other
thing
is
we.
One
topic
that
came
up
was
a
centralized
versus
decentralized
approach
as
part
as
a
part
of
the
focus
groups
and
surveys.
School
staff
and
building
administrators
wanted
a
more
centralized
approach,
approach
to
communication,
meaning
consistent
messaging
from
the
district
down
to
the
schools
and
District
leaders,
favored
more
of
a
decentralized
approach,
meaning
more
responsibility
at
the
school
building
level
to
communicate,
and
so
there
is
an
opportunity
there
to
balance.
I
Both
approaches
like
we
can
provide
our
consistent
communication
expectations
and
guidelines
from
the
district
level
that
then
empowers
and
enhances
School,
Bill,
School
level
Communications
and
we'll
get
into
that
a
little
bit
more
in
terms
of
information
sources.
Word
of
mouth
was
the
most
commonly
cited
source
of
information
about
the
school
district,
and
so
we,
this
is
an
opportunity
for
us
to
provide
more
direct
communication
to
stakeholders
and
to
make
sure
that
people
who
are
talking
about
the
district
are
well
informed
and
I
will
say
also
in
terms
of
Word
of
Mouth.
I
I
I
So
in
terms
of
our
overall
engagement,
we
can
strategically
increase
our
use
of
being
the
table.
The
online
platform
I
was
telling
you
about
and
I
think
it
was
good
that
we
had
a
key
few
projects
with
that
we
had
something
with
Hilton
Head
high
school.
I
We
had
the
Esser
fund
survey,
the
budget
and
I
think
we
have
a
pretty
good
handle
on
it
now
how
it
works,
and
so
we
can
expand
that
more
I
think
we
can
have
schools
use
that
it's
good
to
for
us
to
be
able
to
gather
feedback
prior
to
making
major
decisions.
But
one
thing
we
have
to
do
is
once
we
get
the
feedback.
I
We
want
different
perspectives,
but
the
school
district
also
needs
to
make
decisions
based
on
Research,
based
on
expertise
in
the
field
based
on
you
know
what
is
legal,
what
is
not
those
kinds
of
things
the
in
terms
of
parents
and
families-
it
was
generally
favorable,
but
it
was
suggested
that
we
Implement
a
district-wide
parent
newsletter
and
I
say
the
word
newsletter.
Loosely
like
this
can
be
in
many
different
forms.
It
can
be
an
online
platform.
We
have
the
ability
now
to
do
podcasts
on
our
new
website.
I
I
The
other
thing
is
they
suggested
we
do
school
communication
reviews
to
assess
their
effectiveness
and
any
gaps
there
and
consistency,
gaps
and
and
I
think
that
is
something
we
will
be
doing
moving
forward,
but
we
need
to
work
through
the
process
and
how
we're
going
to
be
doing
that
in
terms
of
internal
engagement.
I
They
also
suggested
that
we
have
more
of
a
district-wide
internal
newsletter
that
can
go
on
the
internet
again,
that
might
not
be
a
PDF.
There
might
be
different
ways
to
do
that,
but
there
definitely
is
a
difference
between
the
information
that
would
go
to
an
employee,
a
Community
member
or
a
staff,
member
or
a
parent,
and
so
I
think
it's
important.
I
Some
of
that
information
will
overlap,
but
some
of
it
will
need
to
be
unique
to
those
audiences
and
I
do,
and
they
also
suggested
that
we
create
some
opportunities
to
hear
from
all
staff,
not
just
teachers,
again
the
school
assessments,
and
that
includes
on
the
school
front,
internal
Communications
amongst
those
school
buildings.
I
And
they
also
discussed
how
we
can
use
the
no
do
share
internal
Communications
model
to
regularly
share
information
with
staff
at
district
and
school
levels
and
I.
Think
part
of
that
is
with
these
type
of
newsletter.
Things
too.
The
idea
is
to
lessen
the
amount
of
emails
going
out
and
have
a
centralized
place
with
all
the
information.
I
One
other
thing
we
have
been
considering
doing
that
I
think
we're
going
to
implement
is
Communications
is
going
to
start
having
meetings
every
two
weeks
with
designated
people
from
different
departments
and
I'm,
not
talking
about
the
chief
officers
of
the
Departments
I'm
talking
about
people
that
are
kind
of
in
the
weeds,
doing
some
of
the
interesting
work,
so
they
can
kind
of
be
our
Advocates
and
our
communicators
within
the
district
office,
and
we
will
hear
what
they're
doing
and
we
can
communicate
that
out.
I
think
that'll
help
a
little
bit
with
alleviating
some
silos.
Perhaps.
I
In
terms
of
engagements
with
community
members,
part
of
our
bcsd
University
is
to
have
a
key
communicators
Network
out
of
that,
where
we
do
Empower
people
with
information
that
they
can
go
ahead
and
share
in
the
community.
I
I
That's
a
key
thing.
So
people
can
understand
what
we
do
so
in
terms
of
our
next
step
in
turn,
in
addition
to
doing
all
those
things,
there's
one
thing
that
kind
of
has
to
happen
in
order
to
kind
of
bring
it
all
together,
so
that
will
be
rebranding
and
in
rebranding
we're
going
to
be
re-engaging
so
rebranding.
It
does
shape
perceptions,
attracts
talent
and
enhances
Community,
Pride
and
engagement.
I
If
our
brand
reflects
accurately
who
we
are,
and
we
do
need
to
stay
relevant
and
appear,
you
know
appeal
to
newer
generations
and
to
be
competitive
and
attract
quality
Talent.
It's
not
only
attracting
parents
to
send
their
children,
but
it's
also
like,
from
an
HR
perspective,
us
being
attractive
to
the
22
year
old,
coming
out
of
college.
Who
wants
to
come
work
here
and
you
know
refreshing
the
brand.
I
It
will
Elevate
our
reputation
and
it
makes
a
powerful
first
impression
on
families
moving
to
the
area
and
we
need
a
unified
brand
strategy
that
will
create
a
bit
more
consistency
across
the
district
with
a
cohesive
voice
and
visual
identity.
But
it
affects
all
these
things
right.
It
affects
recruitment
retention,
enrollment
attendance
outcomes
and
more.
I
Those
can
go
hand
in
hand,
but
I
think
we're
going
to
get
something
really
strong,
because
of
that
the
process
will
start
with
a
brand
immersion
Workshop
that
will
help
it'll
help
us
develop
the
unique
identity,
values
and
aspirations
and
culture
that
are
in
The
District.
In
terms
of
turning
that
into
a
brand
we're
going
to
have
parents
we're
going
to
have
key
stakeholders,
staff
people,
a
big,
diverse
group-
and
it
will
be
a
very
active
participatory
process
and
in
terms
of
the
next
phase,
the
discovery
phase,
we
will
have
focus
groups.
I
We
will
we
want
to
get
people's
insights
and
what
is
important
to
them.
And
what's
going
to
be
the
end
result
of
this,
is
we
will
have
a
new
visual
identity,
a
new
logo,
color
palette
typeface
patterns
and
templates
for
use.
We
will
have
an
updated
messaging
framework,
including
a
new
tagline.
I
We
will
also
have
a
big
brand
launch
campaign
and
we
will
have
training
sessions
on
how
to
use
the
new
brand
elements
and
I
think
the
brand
launch
is
also
very
exciting
too,
because
we
can.
We
can
announce
other
things
as
part
of
that
as
well.
Like
that's
going
to
be
a
good
opportunity
for
people
to
come
to
the
schools,
that's
going
to
be
a
good
opportunity
for
us
to
work
with
our
ambassadors,
like
that's,
going
to
be
a
good
opportunity
to
share
things
with
prospective
employees.
I
And
I
think
you
know
any
successful
marketing,
Communications
campaign
to
drive,
enrollment
attendance,
Recruitment
and
other
key
metrics.
It
does
need
a
consistent
brand
strategy
and
this
kind
of
strategy
is
going
to
impact
these
key
areas
consistently
over
time
and
I.
Think
we
definitely
need
that.
This
said
there
is
a
transition
phase
and
there
will
be
time
where
we
have
to
move
from
one
brand
to
the
other,
and
we
will
work
on
a
plan
to
help
with
that
transition.
I
I
It's
you
know
it's
on
our
email
signature,
those
kinds
of
things,
and
that
is
a
very
easy
fix,
and
a
quick
transition
and
I
think
it's
important
to
note
that
this
process
will
respect
the
district's
history
and
traditions
while
developing
the
new
brand
strategy
and
we're
in
a
really
good
spot
right
now
that
a
lot
of
times
when
people
Rebrand
they
do
it
because
they're
in
a
position
of
weakness,
and
we
have
a
good
board
now
we
have
you,
know
we're
the
highest
paid
teachers
in
the
state
like
we're
in
a
good
spot
to
do
our
rebranding
from
a
very
positive
place
and
I.
I
I
Our
district
is
so
diverse
and
so
special
and
I
think
our
brand
is
going
to
represent
that
and
it
is
it
isn't
just
about
the
logos
and
the
colors
like
it
is
about
our
shared
Vision
and
we
want
to
inspire
parents
and
new
generations
of
students
and
Community
Pride
I.
Think
a
lot
of
this
is
going
to
be
about
bringing
the
community
together
to
support
our
school
district.
H
Thank
you,
madam
chair
excellent,
very
good
briefing.
I've
got
some
comments,
though,.
H
There's
a
difference
between
public
affairs
and
Communications
public
affairs
officer
and
a
Communications
officer
to
me.
The
difference
is
a
Communications
folks
pull
people
in
they
pull
them
into
a
website.
They
pull
them
in
to
invite
him
to
an
ecumenical
group
or
inviting
the
legislation.
Folks,
here,
I,
don't
think
we
have
pulled
very
well
when
we've
done
that
and
I
look
at
the
legislators
who
we
had
last
time,
two
people,
that's
all
we
got
when
I
look
at
The
ecumenical
group.
H
I
saw
mostly
African-American
preachers
pastors
and
preachers
there
didn't
have
any
Catholic,
we
didn't
have
any
methodists,
we
didn't
have
any
Presbyterians.
We
had
one
Episcopal
right
trip.
We
need
to
pull
more
them
out.
We
need
to
pull
those
legislators
in,
and
public
affairs
to
me
is
a
push
you
push
out
to
individuals.
H
You
push
out
to
County
administrators
to
County
directors.
We
haven't
done
that
very
well.
We
haven't
pushed
out
to
individual
legislators
individually,
say
come
to
our
school.
Let
me
guide
you
through
the
school.
We
have
a
lot
of
misinformation
out
there
from
those
individuals
and
those
individuals.
You
can't
pull
them.
You
have
to
push
them.
H
So
we
need
to,
we
need
to
do
some
more
pushing
I
believe
we
also
need
to
focus
on
certain
groups.
For
example,
I
am
astounded
the
number
of
people
that
I
meet
in
the
community,
that
are
retired,
Educators,
retired,
superintendents,
retired
principals,
retired
teachers
and
I
say
why?
Don't
you
get
involved?
H
H
What's
the
boards
rule
in
this
we've
got
some
very
talented
people
on
this
board.
Are
you
using
the
board?
We
could
be
helping
you
push,
we
have
contacts,
we
know
our
constituents.
H
Are
you
giving
us
talking
points
and
and
process
people
to
go
out
and
see
push
us
we're
pushers,
I,
I,
really
think
Burnett
said
that
we're
we're
not
being
used
to
our
maximum
capacity
and
I.
Ask
you
to
oh.
H
Would
be
great,
but
I
I
really
appreciate
you're
communicating
with
us
and
telling
us
what's
going
on
when
there's
there's
a
problem
in
the
school.
That's
very,
very
effective!
Please
continue
that,
and
so
this
is
but
I've
been
mentioned,
who's,
not
a
a
a
beat
up
time.
I
just
want
to
have
you
think,
maybe
a
little
outside
the
box
when,
when
I
have
first
time,
I
gave
the
10-year
plan
to
the
head
of
County
Health
Services,
that's
the
first
time
anybody
gave
that
to
him.
We
that's
pushing
that's
what
we
want
to.
E
Right,
thank
you
so
I'm,
coming
from
this
from
the
parent
perspective
and
I
think
the
part
that
I
and
I
participate
in
the
focus
group
that
I
am
most
focused
in
on
was
about
whether
the
district
or
the
school
you
know
should
be
in
charge
and
I
think
the
school
should
be
in
charge
of
one
information
and
content.
E
But
I
just
wanted
to
take
a
moment
to
point
out
as
a
parent
that
I
received
emails
texts,
phone
numbers,
I,
get
notifications
from
PowerSchool
Peach
jar,
there's
the
school
Facebook
page,
the
School
Athletic
Facebook
page
the
district
Facebook's
page.
We
have
bright,
Arrow,
I,
get
com
comments
from
ptso
sic
Sports
organizations
use
their
own
communication
tools,
there's
team
up
sports
for
you,
etc,
etc,
and
I
just
have
one
kid
in
one
school.
E
So
I
think
that
we've
got
to
like
consolidate
down
the
number
of
platforms,
because
it's
overwhelming
and
I'm
going
to
take
a
moment
to
say.
I
I
got
an
email
to
register
my
son
for
the
PSAT,
which
came
through
bright
Arrow
I.
Don't
think
email's
the
best
way
to
do
that.
E
Robin
you're
going
to
love
this
because,
as
I
mentioned
earlier,
email
is
problematic
and
I
suggested
in
the
meeting
to
the
board
that
we
need
an
online
request
form
for
comment
cards,
not
because
people
like
Robin
aren't
getting
their
email
when
Robin
gets
the
email.
She
makes
sure
public
comments
happen,
but
you
have
one
letter
off
and
that
email
doesn't
come
through.
So
you
know
if
someone
were
to
like
people
put
a
w
in
boot
right,
a
silent,
W
right.
E
So
if
that
were
to
happen
and
I
didn't
get
the
registration
information
for
the
PSAT,
that's
a
huge
problem.
So
that's
one
issue:
we
just
it's
Buckshot
and
my
husband
gets
Furious
because
he
gets
a
phone
call
and
it
says
from
the
high
school
so
he's
like.
Oh,
my
gosh
he's
in
surgery
he's
like
tells
the
nurse
to
go
answer
it
and
it's
a
recorded
message
about
senior
photos.
You
know,
and
so,
when
there's
something
that
gets
pushed
out,
we
all
get
phone
calls.
E
We
all
get
emails,
he's
forwarding
me
the
emails
he's
getting
so
I'm
getting
it
twice
like
we
just
have
to
figure
out
a
way
to
be
a
little
more
targeted
because
it
becomes
just
a
sea
of
information
and
it's
really
difficult
to
pick
out.
E
And
so
it's
sort
of
this
Buckshot
approach.
The
other
thing
is
like
I
went
on
our
social
media
and
our
Twitter
and
our
Facebook-
and
it's
like
you,
know,
teacher,
Awards
and
and
positive
stuff
in
the
district
and
that's
great,
but
it's
not
a
good
source
of
information
for
parents
or
community
members
or
grandparents
who
need
to
know
if
their
school
is
a
half
day.
Note.
You
know
what
I
mean
they're
just
it
just
feels
like
there's,
not
a
really
good.
E
E
My
only
thing
is
I
think
the
schools
can
be
responsible
for
communications,
but
we
should
agree
on
at
least
one
format
where
the
most
important
information-
and
the
second
thing
is
targeting
so
that
if
I've
got
this
one
kid
who's,
a
junior
I,
don't
need
to
hear
of
the
75
messages
about
senior
photos,
and
you
know
graduation
dates
and
whatnot,
because
I'm
gonna
in
all
that
I'm
gonna
miss
the
message,
that's
important.
So
that
is
just
and
I
know
it's
a
challenge.
E
I
also,
don't
think,
and
we
talked
about
this
school
should
be
able
to
pick
other
communication
methods.
You
know
there
was
a
principle
that
was
using
a
whole
separate
one,
because
if
you've
got
kids
at
the
middle
school
in
one
of
the
high
school,
maybe
one
is
taking
some
special
classes
somewhere
else.
You
can't
have
three
platforms
that
you're
constantly
going
to,
so
that
is
the
parent
feedback
and
I
know.
E
I
I
speak
for
the
majority
of
parents
out
there
if
we
could
just
make
it
simpler
and
condense
down
to
the
most
important
stuff
agree
on
one
platform
and
one
place
to
go
for
that
information.
That
would
be.
It
would
relieve
a
lot
of
anxiety.
G
Thank
you,
I
just
wanted
to
Echo
exactly
what
Ingrid
Mrs
Boatwright
just
said.
This
is
the
feedback
that
I
hear
or
have
experienced.
There
are
community
members,
for
example,
that
might
have
a
child
at
ECC,
creative
arts
and
then
also
the
middle
school,
and
they
feel
inundated
with
the
amount
of
communications
and
then
in
terms
of
email
being
a
problem.
Many
of
us
who
are
tech
savvy
then
filter
those
emails
to
a
specific
folder
so
that
they're
not
cluttering
up
everyone's
inbox.
G
However,
then,
when
a
parent
does
realize
that
they
need
information,
they're
left
crawling
through
their
folder,
you
know
within
an
email
server
looking
for
the
information
that
actually
pertains
to
what
they
need.
So
it
does
just
create,
no
matter
how
it's
being
managed
for
any
individual
family.
It
creates,
you
know
just
I,
think
a
feeling
of
being
overwhelmed
and
they
don't
have
that
place
to
go,
get
clear
information,
so
I
completely
agree
with
everything.
Ingrid
said
another
suggestion
I
would
make
in
terms
of
communications.
G
Is
it's
been
my
experience
and
the
experience
of
other
parents
that
I
speak
to?
There
aren't,
for
example,
directories
given,
and
this
is
on
a
school
level.
However,
it
has
been
put
in
practice
at
certain
schools
that,
for
example,
a
directory
is
given
of
the
children
in
the
class
any
given
year.
G
There
is
not
that
opportunity
where
parents
get
to
know
one
another
or
communicate
with
each
other,
unless
they
just
so
happen
to
show
up
at
an
event
together,
but
something
like
a
directory
where
parents
can
then
reach
out
to
each
other,
the
parents
in
their
child's
class,
and
then
they
can
ask
each
other.
This
doesn't
have
to
fall
solely
on
the
school
district.
If
we
give
parents
tools,
such
as
you
know,
communication
methods
like
giving
them
their
emails
phone
numbers
Etc,
they
can
come
up
with.
G
D
D
K
Thank
you,
madam
chair.
First
of
all,
I'd
like
to
thank,
congratulate
you
and
your
group
had
a
chance
to
work
with
I
think
each
and
every
one
of
them
and
they
are
working
at
a
feverish
Pace,
to
improve
the
effectiveness
of
communication.
K
Actually,
you
and
superintendent,
and
the
rest
of
the
team
are
taking
on
a
Monumental
job
to
actually
be
very
specific,
but
also
be
very
high
content
rich
in
terms
of
delivering
to
people
who
have
traditionally
been
out
target
audience.
Parents
and
students
I
think
the
upside
is
really
those
people
like
myself
who
have
no
kids
but
want
to
support
the
school
district
and
getting
to
them
as
I
go
around
to
various
meetings.
K
K
A
couple
of
things
I'd
like
to
share
it's
interesting
to
me
in
the
presentation
that
the
building
leaders
want
it
more
centralized,
whereas
the
district
leaders
wanted
more
decentralized
and
so
to
me,
a
good
brand
as
consistency
wherever
that
brand
appears
or
that
product
appears
that
you
know
what
to
expect.
The
greatest
example
of
that
is
Coca-Cola
when
they
tried
to
go
from
old
Coke
to
New
Coke
failed
miserably
and
got
a
senior
VP
fire.
That
rarely
happens.
K
It
normally
puts
you
out
to
pasture
somewhere,
and
people
forget
about
you
so
and
what
they
found
out
statistically.
Was
it
wasn't
the
taste
test,
because
the
taste
test
on
new
coach
said
boy?
Everybody
loves
that
it
was
so
many
people
have
memories
of
how
they
interacted
with
Coke
that
six
and
a
half
ounce
bottle
growing
up
on
a
tobacco
farm
and
drinking
that
at
the
end
of
the
Hedgerow
I
mean
that's
stuck
with
people
and
that
new
Coke
took
that
away.
K
The
centralized
Baseline
I
think
in
terms
of
communication,
the
actual
content
I
think
there
has
to
be
a
higher,
centralized
messages,
Ms
Boatwright
mentioned
and
others
going
wherever,
and
then
you
have
a
a
an
amount
of
localized,
very
relevant
information
so
that
it's
easier
to
digest
and
internalize
and
you
don't
erode
the
brand.
The
other
thing
is
I
would
look
for
something
like
a
wow
factor
and
what
I
mean
by
that
a
lot
of
times
you're
going
into
a
new
area
where
you're
taking
over
responsibility.
You
got
to
break
the
emotional
paradigms.
K
People
have
if
it
stayed
if
I
can't
challenge
the
boss
or
whatever
you
know,
they're,
not
going
to
believe
it
when
you
say
it
until
you
actually
have
them
challenge
you
in
a
meeting
and
no
one
gets
fired
right,
I
mean
literally,
and
so
that's
the
type
of
thing
I
would
suggest
that
the
school
district
could
take
on
something
almost
like
a
religious
event
picture.
This
a
thousand
ambassadors
in
a
football
stadium,
and
you
make
it
very
fun
and
I
mean
a
thousand
people.
K
If
you
can
jam
a
thousand
in
there
right,
but
you
give
them
things
that
they
take
back
and
boy
that
sticks
in
their
mind
forever,
and
then
that
becomes
your
communication
platform.
So
people
said
man
I
was
invited
to
this
and
they
feel
so
strongly
about
how
they
were
selected,
and
you
got
a
thousand
people
out
there
working
for
you.
K
The
other
thing
is
I
think
the
logo
is
like
tail
end
of
a
brand
I
call
it
repositioning,
because
logo
is
going
to
capture
all
of
the
Strategic
research
alignment
with
your
strategy
so
that
the
logo
just
represents
what
you
found
out.
What
people
want,
what
you're
going
to
deliver
and
in
assessing
set?
And
finally,
you
know
concluding
I
think
this
is
a
wonderfully
important
role.
K
F
First
of
all,
off,
let
me
say
to
Mrs,
brewed
and
her
staff
appreciate.
We
appreciate
the
work
that
you've
done
in
this
district
and
that
you
will
continue
to
do
Mr
Ron
loss.
It
was
so
it's
so
funny.
I
was
talking
to
a
student
one
day
and
apparently
one
of
your
I
shared
something
that
you
had
displayed
on,
one
of
the
one
of
the
videos
and
he
said:
hey
I'm,
Mr
Wrong.
Those
do
you
hear
me.
I
said
what
I
said.
What
at
first
he
caught
me
off
guard.
F
He
said
he
said
they
said,
but
who
is
it?
He
said
Mr
Smith.
Basically
his
question
was,
but
he
was.
He
was
talking
like
you.
Basically,
who
is
Miss?
Who
is
this
guy
with
his
voice?
He's
like
hey
he's
like
how
much
does
he
get
paid
he's
like
I
might
want
that
job,
and
so
I
said
you
know
what
you
made.
I
F
Hot
Topic
in
the
district,
so
we're
we're
well
on
our
way
as
we
can
see,
but
just
to
speak
to
some
of
the
other
others.
Other
points
on
another
serious
aside.
F
I
am
concerned
to
a
degree,
because
when
you
talk
about
rebranding,
we
just
as
a
district
well
as
a
district
or
we
it
might
be
asked,
but
yet
as
a
community
went
through
some
of
the
concerns
of
rebranding
and
what
that
and
what
that
implicates
and
what
that
implies
for
one,
you
talk
about
the
history,
and
that
is
a
big
topic,
and
that
is
a
big
uptaking.
When
you
talk
about
rebranding
in
you,
take
certain
things
away
and
you
bring
certain
things
up
and
I
do
understand
that
we
want
do.
F
We
want
to
be
young
and
vibrant.
However,
I
think
that
we
have
to
be
very
cognizant
on
how
we
move
forward
and
how
we
Rebrand,
you
know
I
think
adding
editing.
The
brand
is
one
thing
different
from
rebranding.
Sometimes
when
you
Rebrand,
like
Mr
Dallas,
said
you
change
your
perspective
a
little
bit
or
you,
may
you
may
hey,
say
hey.
This
is
the
this
is
the
new
me.
This
is
the
new
face
of
the
company,
and
so
that
that
that
does
that
does
concern
me
a
little
bit
and
you
did.
F
F
I
Think
in
terms
of
the
timeline
we're
going
to
be
starting
in
September,
everything
will
probably
wrap
up
around
the
February
time
frame
and
I
will
tell
you
there'll,
be
plenty
of
opportunities
for
board
members
to
participate.
So
your
concerns
that
you
have
you
are
more
than
welcome
to
bring
them
forward
when
we
have
the
focus
groups
and
things
like
that,
because,
obviously
that's
a
valid
point.
F
I
F
I
I
do
understand
that,
but
the
the
question
is
too
is
how
will
this
impact,
what
the
board
has
said
that
its
vision
is
because,
if
you
ask
me
it
almost
seemed
like
this:
is
some
Retreat
work
for
the
board
as
well,
because
in
the
tagline
the
board?
That's
that's
as
ties
the
top
person
as
leadership
in
the
district.
F
We
outline
what
the
mission
is
and
then
we
give
it
to
the
superintendent
and
he
goes
out
and
he
you
know,
and
he
takes
care
of
it
in
terms
of
this
little
this
emblem
that
you
see
on
on
vehicles
and
just
different
things
they
have
on
the
website.
It
has
our
vision,
and
so
that
makes
me
wonder.
Is
it
is
it
time
or
do
we
edit
that
and
what
degree
does
that
have
in
the
impact
of
the
work
that
you're
doing?
How
much
are
we
really
changing?
F
So
that's
why
I
say
kind
of
I'm
still
having
a
question
on
what
that
looks
like,
because
you
know
it
like
I
said
it
does
bring
me
some
concerns,
but
it
just
it's
just
a
clear
I,
think,
a
more
of
what
I'm
asking
for
is
a
clear
understanding
of
the
process
on
what
it
looks
like
going
on
the
process
from
not
not
from
a
day-to-day
basis,
but
how
things
are
going
to
be
changed.
What's
going
to
look
like
how
soon
it's.
F
I
think
that
that's
that
that's
it
I
basically
stated
basically
I've
basically
stated
what
what
my,
what
about,
what
my
concerns
are
and
looking
for
looking
and
looking
later
and
definitely
looking
forward
to
looking
forward
to
the
process
most
most
definitely
also
I
think
that
we
need
to
make
sure
that
we
are
targeting
and
being
intentional
about
targeting
different
in
terms
of
different
markets
that
we
haven't
tapped
into
and
because
see
some
some
people.
F
Just
listening
to
some
of
my
colleagues
and
and
talking
about
emails
and
things
like
that
too
I
tell
parents
who
tell
me
well,
you
know.
Sometimes
you
say
that
it's
not
too
many
messages.
Let
me
tell
you
something:
I
said:
if
you
want
it
now,
you
want
it
later
or
you
would
hate
on
social
media,
because
you
can't
have
it
both
ways.
If
there's
an
emergency
and
you're
complaining
saying
oh
y'all
ain't
send
me
none.
Bro
I
ain't
got
nothing
well,
my
granddaughter
okay.
F
So
when
there's
not
when
there
isn't,
when
there's
not
emergency,
then
we're
saying
that
emails
and
we're
informing
you
of
things,
it's
your
job
to
shift
through
it
and
and
see.
What's
valuable
from
what's
not
I'm
sure
everyone
have
emails,
they
get
this
sometimes
company
called
a
chunk
mail.
You
get
a
ton
of
junk
mails
that
you
shift
through
and
you
throw
it
away.
Are
you
are
you
saving
so
I
mean
so
I
mean
you
know
that
that
stuff
alone
I'm
not
I'm,
not
I'm,
not
concerned
about
it.
I'm,
not.
F
You
know,
and
someone
said
well,
you
know
you're,
not
a
parent
but
I'm
I'm,
making
my
due
diligence
to
check
and
understand
and
process,
because
the
same
phone
calls
they
get.
The
same
phone
calls
that
come
to
my
phone
and
tell
me
what
Beaufort
County
School
District
is
doing,
and
we
all
we
all.
My
grandma
said
we
all
make
time
for
what
we
what
we
value.
So
if
kids
is
like,
if
kids
is
our
number
one
issue,
then
we
have
to
remember:
we
have
to
Value
taking
any
of
these
phone
calls.
F
Parents
tell
me
what
they
don't
know.
What's
going
on,
I
asked
them.
Did
you
block
the
school
district
number?
Oh,
yes,
ma'am
take
out
your
phone,
she
said:
oh
yeah,
I
know
I
got
blocked.
Well,
that's
why
you're
not
getting
no
calls!
That's
why
the
school
can't
call
you
about
your
son.
You
can
call
them,
but
they
can't
call
you
for
work.
Both
ways
unblock
them
and
so
I
mean
so
so
I
have
these
two
I.
F
Don't
want
us
to
get
too
in
tune
to
and
making
things
personalized
different
demographic,
but
I
also
want
us
to
include
different
demographics
that
we
hadn't
include
in
some
of
these
processes,
so
people
and
and
I'm
going
to
address
the
elephant
so
that
I
figured
that
African-Americans
also
because
some
of
us
I'm
gonna,
take
credit
if
you
want
to
put
sometimes
if
you,
if,
on
certain
things
in
social
media
sort
of
grandparents,
are
taking
care
of
kids,
those
emails
don't
come
to
them.
F
L
Yes,
I
also
want
to
thank
you
for
you
and
your
staff,
a
job
at
y'all
doing
as
far
as
communication
to
could
the
public
we
as
board
members
can
do
a
better
job.
Also
now,
as
far
as
a
guy
talked
about
the
legislators.
L
We
have
been
pushing
for
them
for
the
last
30
years,
they're
not
going
to
change
you
know.
So
what
I
do
I
just
talk
to
the
ones
that
will
listen,
you
know
leave
it
alone.
Thank
you.
C
Thank
you,
madam
chair
I,
just
wanted
to
thank
you
and
your
team
and
Mr
Lopes
I
work
with
Mr
Lowe,
said
Bluffton
High
School
some
years
ago,
he's
still
the
same
professional,
nice
and
kind,
but
only
comment
because
I'm
not
gonna
rehash
what
my
colleagues
have
said.
They
said
it
so
eloquently,
but
I'm
geriatric
y'all
I'm.
You
know
I
own
it
and
I'm.
One
of
those
demographics
and
I
had
Miss
cushenberry
laughing
I
said
girl,
I,
don't
know
what
I'm
doing
you
know.
C
I
wanted
to
go
to
a
football
game
and
two
teams:
local
teams,
are
playing
each
other,
so
I
didn't
know
how
to
access
the
calendar.
You
know
for
these
two
teams
together,
so
I
ended
up
not
going
to
the
game.
Okay,
because
I'm
geriatric
you
know
once
I
punched
in
and
looked
at
all
those
things
that
I
had
to
choose
from
I
just
said:
wow,
so
I
end
up
calling
it
parent
and
she
said
no,
it's
not
tonight.
It's
going
to
be
Wednesday
night!
C
Well,
hey
Wednesday,
came
I
forgot,
so
I
like
the
fact
that
you're
rebranding
re-imaging
re-looking
at
the
demographics
and
we
are
grandparents
who
do
take
care
of
our
children
and
we
want
to
know,
but
we
just
don't
know
how
now
Mr
Mr
Campbell
got
me
beat
because
I
understand
that
he
did
a
great
job
in
his
training
and
I'm
still
trying
to
to
figure
out
what
to
do
with
this
new
system.
We
have
so
I
appreciate
you
re-looking
at
it.
I
appreciate
you
taking
the
comments,
but
please
don't
forget
us.
Okay,.
I
J
All
right,
Dr
Roger,
we
recessed
for
a
minute
or
are
we
going.
J
Okay,
so
if
we're
ready,
then
miss
Crosby.
M
All
right
good
morning,
so
this
Set,
this
morning's
update,
is
regarding
the
school
operations.
Rollback
millage,
so
try
to
it's
a
complicated
little
topic,
but
is
something
that
isn't
very
important
to
the
school
district.
M
So
it
involves
the
millage
that
was
set
back
in
the
budget
in
May
when
we
set
the
board,
set
and
approved
the
budget
and
set
the
millage
as
well
for
opera
school
operations
tax.
So
we
do
have
two
types
of
taxes
on
the
tax
bills,
School
operations
and
school
debt.
This
only
applies
to
the
school
operations
millage,
which
is
the
normal
operations
of
the
school
district.
M
It
pays
for
teacher
salaries
and
so
on,
so
that
budget
was
approved
in
mid-may
and
on
our
first
slide
here
it
demonstrates
the
rollback
millage
that
was
approved
in
the
budget,
ordinance
the
budget
approval
by
the
board
and
the
budget
ordinance
with
County
Council.
So
during
those
presentations,
I
always
referred
to
the
millage
as
pre-roll
back
because
this
year
we
had
a
reassessment
and
the
reassessment
is
performed
by
the
county.
M
Assessor's
office,
Miss,
ebony
Sanders,
came
and
presented
to
you
I
think
in
November
of
December
of
last
year,
and
there
was
indication
that
there
was
heavy
growth
in
the
property
values
in
the
county.
Obviously,
we
see
that
growth
on
a
daily
basis
and
the
sales
prices
of
homes,
and
that
translates
over
to
increased
property
tax
values
on
the
tax
bill.
So
as
a
result
of
that
increased
value
in
the
tax
bill,
taxes
will
go
up.
M
However,
the
budget
has
been
set
for
a
certain
dollar
amount
and
we
have
to
collect
that
dollar
amount,
no
matter
what
millage
is
calculated.
So
this
is
the
process
of
rolling
back
that
millage
to
a
lower
level,
to
calc
to
generate
the
same
level
of
revenues
that
we
approved
in
the
budget.
So
the
first
line
is
what
was
originally
approved:
125.6
Mills
and
we
approved
for
in
order
to
fund
increases
in
teacher
salaries
and
other
operational
increases
of
the
District
of
4.4,
mil
increase
totaling
130
mils,
so
that
was
the
pre-roll
back
number.
M
What
we
are
amending
the
millage
to
be
is
rolling.
We
have
to
calculate
based
on
the
the
base
millage
before
the
approved
increase,
so
125.6
mils
was
rolled
back
to
117.4,
which
is
an
8.2
mil
increase.
So
when
adding
the
4.4
new
Mills
in
the
new
approved,
millage
is
121.8
so
last
year,
homeowners
that
that
were
not
primary
residences
or
other
businesses
that
saw
a
millage
of
125.6
this
Mill.
They
will
see
this
year.
They
will
see
a
millage
rate
of
121.8,
which
is
about
a
3.6
mil
reduction.
M
So,
instead
of
seeing
any
increases
in
there,
it
will
show
an
overall
decrease.
So
it's
a
little
confusing,
but
just
know
that
the
tax
bill
is
going
down
by
3.6
mils
from
last
year's
rate,
and
so
that
is
expected
to
generate
the
same
amount
of
Revenue.
M
So
the
next
slide
sort
of
demonstrates
that
the
left
hand
column
is
the
millage
that
was
originally
approved
at
130
mils.
We
are
predicting
a
1.6
million
dollar
Mill
value
on
this,
the
school
operations
so
with
the
new
values
that
would
generate
an
a
revenue
of
208
million
dollars,
which
is
more
way
more.
Our
Revenue
in
the
budget
was
195
million
that
we
budgeted
for.
M
So
obviously,
that's
13
million
dollars
more
than
what
we
generated
or
approved
in
the
budget
and
therefore
state
law
does
require
us
to
roll
back
that
millage
and
adjust
it
just
that
millage
to
generate
the
same
amount
of
Revenue
that
we
approved.
So
that
is
the
process
so
and
the
whole
goal
is
revenue
neutrality,
that's
the
terminology.
We
use
so
just
a
little
bit
about
the
methodology,
and
this
was
all
provided
in
the
the
finance
committee.
M
M
So,
basically
we're
taking
the
information
from
the
county
tax
rolls,
and
so
the
original
calculations
require
that
you
take
reassessed,
values
and
calculate
how
much
or
pull
in
the
prior
to
your
taxes
levied
to
get
a
new
millage.
But
that
formula
doesn't
really
accurately
reflect
counties
with
high
growth
and
what
actually
happens
with
the
shifts
from
six
percent
to
four
percent.
So
we
I
used
a
different
methodology
that
that
formula
generated
a
14
mil
reduction
when
just
a
flat
State
calculation.
M
So
I
took
another
approach
to
so
that
calculation
was
done
by
County
staff,
so
I
met
with
County
staff
and
I'll
talk
about
collaboration
in
a
minute,
but
basically
I
took
another
methodology
of
taking
the
what
the
value
of
the
mill
that's
posted
by
the
county
each
year
and
taking
a
discount
rate
on
that
and
looking
at
averages
over
the
years
that
we
have
prior
reassessments
happen
to
have
all
that
day.
Data
for
my
predecessor
and
myself.
M
So,
as
a
result
of
that
prior
years
actually
showed
a
10
percent
that
they
collected
90
percent
or
that
we
receive
90
percent
of
the
actual
gross
Mill
value
and
another
year
was
we
received
87
of
the
gross
Mill
value,
so
I'm
applying
those
percentages
to
the
current
year
in
order
to
get
a
more
accurate
value
and
lessen
that
14
mil
reduction
that
was
recommended
originally
to
an
eight
no
reduction.
M
So
this
next
slide
just
gives
the
the
numbers
behind
that
and
Slide
Five,
and
that
shows
the
gross
Mill
values
we've
had
in
2013
2018
and
then
applying
those
percentages,
I'm
applying
a
12
and
a
half
percent
discount.
M
We,
you
can
see
that
in
2013
and
2018
we
had
a
significant
shortfall
in
tax
revenue
and
so
I'm,
using
this
methodology
to
apply
that
now
and
apply
that
lower
percentage
of
of
revenues
received
in
order
to
get
the
most
accurate
value.
So
so
in
using
those
calculations,
I
have
met
with
the
accounting
assessor
gotten
information
from
them.
M
The
Beaufort
County
Chief
Financial
Officer
Hayes
Williams
our
my
finance
team
to
to
run
through
the
scenario
and
see
if
that
was
an
appropriate
methodology
and
then
the
Beaufort
County
Legal
team,
and
that
was
based
on
the
process
of
getting
the
approvals
made.
So
so,
basically.
M
When
my
calculations
were
finalized,
I
reached
out
to
the
county
and
in
our
current
ordinance,
that's
already
been
approved
at
the
130
Mills.
It
was
approved
in
on
June
26th.
There
was
a
paragraph
that
stated
that
Beaufort
County
Council
reserves
the
right
to
modify
these
millage
rates
as
May
deem
necessary
and
appropriate,
but
no
later
than
August
31st
of
the
taxing
year
and
if
it
does
determine
necessary
and
appropriate,
then
set
millage
rates
shall
be
adopted
by
resolution.
M
So
my
understanding,
the
purpose
of
this
was
to
allow
for
one
County
Council
approval
of
that
amended
ordinance
if
the
amended
or
rollback
ordinance
was
required,
which
it
is
so
we
are.
It
is
now
necessary,
however,
when
I
reached
out
at
the
end
of
July
I
waited
on
all
of
the
tax
revenue,
information
and
revenue
and
information
of
shifts
from
six
to
four
percent
from
the
county
assessor's
office
when
I
reached
it.
So
my
goal
was
to
make
sure
we
were
finishing
by
August
31st
when
I
reached
out
to
say
I'm
ready.
M
We
need
a
resolution.
There
was
a
difference
of
opinion
on
the
Beaufort
County
Legal
team
that
we
now
needed.
It
was
should
be
an
amended
ordinance
instead
of
a
resolution.
It
would
now
require
three
readings,
so
that
made
us
kick
things
into
gear
quicker
and
made
us
speed
up
the
process.
So
what
we
were
required
to
do
is
meet
in
order
to
get
three
readings
in
by
August
31st.
We
had
our
first
reading
on
Monday
August.
M
14Th,
and
so
we
I
first
before
going
to
full
Council,
went
to
the
community
services
and
land
use
committee
on
three
o'clock
on
Monday
the
14th
to
provide
a
presentation
to
them.
That
was
a
a
more
brief
version
than
what
you
see
today
didn't
get
into
all
of
the
methodology
But.
Ultimately,
it
was
unanimously
approved
to
move
forward
and
then
unanimously
improved
in
first
reading.
Second
reading
was
this
past
Monday.
M
There
was
a
special
called
session
created
for
this
item,
but
there
were
other
matters
that
they
discussed
later
on,
so
it
wasn't
the
only
topic
of
the
evening,
so
it
did
approve
with
no
objection
in
second
reading
as
well,
and
then
final
reading
will
be
at
3
30,
this
coming
Monday
at
council
chambers.
So
it
will
be
also
a
special
called
meeting,
but
I
think
there
are
other
special
called
meetings
that
evening
as
well.
So
again,
I
won't
be
the
only
thing.
M
The
only
topic
of
conversation
that
evening
prior
to
the
first
reading,
Dr
Rodriguez
and
I,
met
with
councilwoman
tabernick
and
chair
Council,
chair
paciment,
and
so
we
went
through
this
presentation
that
you
see
today
with
them
and
to
help
them
understand
the
background
of
the
information
and
we
met
for
an
hour
at
summer.
M
Institute
they
were
very
I
think
they
were
excited
to
be
in
a
building
with
lots
of
people
and
lots
of
lots
of
action
going
on
and
lots
of
learning,
and
so
they
were
very
open
to
the
conversation
and
and
Grace
grateful
to
have
that
background
in
order
to
help
it
provide
information
to
their
fellow
council
members.
So
we
set
the
stage
for
a
very
easy
process
and
I
do
expect
a
unanimous
approval
on
Monday
as
well.
So
once
that
occurs
in
the
packet,
you
have
an
amended
ordinance.
M
You
see
with
the
yellow,
highlight
of
121.8.
That
is
the
only
edit
or
amendment
that
in
this
entire
ordinance.
So
what
will
happen?
Is
they
will
approve?
And
then
Council,
chairman
and
I,
think
the
clerk
of
Clerk
of
to
council
will
sign
off
on
the
amended
ordinance.
M
They
will
send
it
back
to
me
and
I
I
will
send
that
and
a
certification
of
our
millage
signed
by
our
board
chair
over
to
the
county
auditor's
office,
and
then
he
will
begin
David
cadd
as
the
new
County
auditor,
as
of
July
1,
and
he
will
load
that
information
in
his
tax
records
to
send
out
tax
bills
within
the
next
couple
of
months.
So
that's
a
process.
That's
all
I
have
all.
K
Thank
you,
madam
chair
Miss,
Crosby
I
just
want
to
congratulate
you
in
the
district,
because
that's
some
very
Innovative
analysis
and
one
of
the
things
about
when
you're
trying
to
flex
two
moving
Financial
items
into
the
future
is
getting
it
right
and
now
the
only
question
I
had
about
this
whole
presentation.
You
answered
by
saying
what
process
you
went
through
to
build
in
a
little
cushion
so
kudos
just.
H
Thank
you,
madam
chair
reassessment.
Year's
tough
year.
Last
time
we
did
reassessment,
the
millage
rate
was
determined
by
the
county
or
us.
H
It
did
not
agree
with
what
we
said
the
millage
should
be,
and
the
result
was
a
deficit
in
revenue
of
over
nine
million
dollars.
It
has
taken
us
this
amount
of
time
since
the
last
reassessment
to
recover
that
nine
million
dollars
this
year.
The
military
is
our
guesstimate
and
I,
say
guesstimate,
because
it
is
an
estimate
and
and
reason
it's.
An
estimate
for
us
is
the
difference
between
people
who
buy
a
house
and
start
out
as
a
second
home
like
I,
did
and
then
a
year
later,
switch
it
over
to
a
full-time
property.
H
So
I
my
tax
rate
changed
and,
it
seems
to
be
seems
to
happen
every
four
or
five
years.
We
had
reassessment,
there's
more
of
those
people
that
decide
to
change
from
being
a
second
home
to
being
a
first
home.
So
that's
a
variable
that
you,
you
can't
anticipate.
You
don't
know
how
many
people
are
going
to
do
that.
You
don't
know
how
many
people
turn
65
that
own
hand
and
when
you're
65,
you
can
go
into
the
treasure
and
say
I'm
eligible
now
for
the
homestead
reduction,
which
reduces
the
assessed
value
of
your
home.
H
You
can't
anticipate
how
many
people
turn
65,
and
so
that's
another
variable
that
comes
into
it.
Also
in
a
reassessment
year,
there's
a
larger
number
of
people
who
challenge
their
assessment
of
their
home,
and
that
challenge
makes
the
revenue
they
they
can
get
some
extra
time
to
pay
and
and
that
causes
issues
as
well.
So
Miss
Crosby's
estimate
takes
all
of
that
kind
of
into
Factor,
and
if
we
are
a
little
bit
over,
in
other
words,
we
get
a
little
bit
more
Revenue
than
we
ask
for
in
that
millage
rate.
H
H
H
H
H
So
you
could
tell
constituents,
you
know
your
taxes
are
going
to
go
up
some,
but
if
you've
had
your
home
for
some
time,
it's
not
going
to
go
up
as
much
as
inflation
has
gone
up,
but
the
value
of
your
homes
increased
and
as
a
percentage,
your
taxes
are
going
to
increase
and-
and
that's
that's
something
that
most
of
our
constituents
do
not
understand,
and
you
and
that's
something
that
you
have
to
be
prepared
to
tell
them
about,
and
it's
just
it's
inflation
and
inflation,
our
our
costs
go
up,
but
the
value
of
your
home
probably
has
gone
up
more
than
our
costs.
H
F
The
warmest
Crosby,
thank
you
for
your
heart
for
your
heart.
Our
work
I
see
you
showing
off
your
BC
today.
You
know
yes,
I
am
busy
I'll.
J
Have
BC
bow
tie
on
yourself,
I.
F
To
unto
understand
this
too,
as
well,
basically
and
then
doing
this
process,
so
our
people
will
be
getting
a
tax
break
because
of
the
when
it
rolls
back
it
is.
It
is
going
down
to
some
degree
correct.
Is
that
correct?
Well,.
M
As
as
Mr
Guyer
said,
the
millage
rate
will
reduce,
but
their
property
values
due
to
reassessment
could
increase,
are
likely
to
increase.
So
I
can't
say
that
an
individual
would
get
a
tax
break.
Each
situation
is
different,
but
this
will
keep
the
revenue
neutral
for
the
school
district
that
we
received
so
so
that
I
couldn't
comment
on
an
individual
situation.
M
B
So
the
we're
having
lunch,
but
it's
the
box,
lunches
and
Molly
just
went
to
get
it
I'm,
not
sure
exactly
which
back
Dr
R.
This
is
still
part
of
the
meeting.
So
should
we
adjourn
and
then.
J
No
I'd
like
to
make
this
comment
publicly:
okay
for
a
meeting
I
just
want
to
take
a
moment
and
thank
members
of
my
team
for
their
work
and
their
presentations
today,
I
think
we
had
some
really
great
information
and
some
really
good
discussions
based
on
their
work
and
their
presentation.
So
thank
you
to
my
team.