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From YouTube: Neighborhood Conference 4-21-18
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A
A
Thank
you.
This
is
a
special
plug.
Thank
you
for
waking
up
on
a
Saturday
and
getting
here
bright
and
early
it'll
be
worth
your
time
and
your
day.
I
know
it
will
today
is
about
where
who
we
are
as
a
community
what
is
currently
going
on
and
where
we
might
go
in
the
future
and
I
hope
that
the
themes
of
innovation,
connection
and
inspiration
kind
of
ring
through
the
morning
and
ring
through
the
day
today,
and
that
you're
able
to
find
that
place
where
you
kind
of
feel
like
wow.
A
I
want
to
especially
thank
and
recognize
all
of
the
elected
council
members
that
are
present
in
the
room,
let's
start
with
deputy
mayor
Robinson,
who
will
come
up
and
give
them
a
welcome
in
a
moment,
council
members,
new
in
house
and
Lee-
thank
you
for
being
here
this
morning
and
also
recognize
from
our
East
Bellevue
Community
Council.
We've
got
Steve
and
Hassan
also
in
the
room.
So
thank
you
for
being
here
this
morning.
A
The
neighborhood's
conference
is
really
a
collaboration,
it's
a
collaboration
across
city
departments,
of
course,
but
it's
also
a
partnership
with
the
business
and
community
organizations.
So
we
want
to
especially
recognize
and
thank
them
this
morning,
we'll
start
with
REI.
They
provided
us
our
great
swag
bags.
You
know
you're
gonna
use
those,
but
we
also
want
to
thank
the
leadership
from
the
global
innovation
exchange
from
Bellevue
college
Microsoft,
as
well
as
community
organizations
such
as
imagine,
housing,
regional
coalition
for
housing,
Northwest,
Solar,
King,
County,
Libraries
plug
in
America,
Solar,
Northwest
and
Bellevue
urban
gardens
all
present.
A
A
To
get
us
all
kicked
off,
it
is
my
honor
to
introduce
deputy
mayor
Robinson.
She
has
served
in
Bellevue
for
I'm
gonna
get
the
number
of
years
wrong.
Five
years
kind
of
came
up
through
volunteering
and
being
part
of
our
Parks
Commission
and
really
has
a
heart
for
Bellevue's.
Neighborhoods
has
a
real
heart
for
the
community
and
knowing
that
it's
our
work
together
as
a
community
that
makes
everything
prosper.
So
please
welcome
deputy
mayor
Robinson.
B
B
These
kind
of
events
are
some
of
my
favorite
things
that
the
City
of
Bellevue
does
I
I.
Think
that
the
dedication
that
you
are
showing
by
being
here
today
and
learning
about
the
city
and
the
exciting
projects
that
are
coming
the
initiatives,
it's
very
important
to
the
success
of
our
community
and
I.
Thank
you
for
being
here.
One
of
the
things
I
really
love
about
Bellevue.
Is
it
attracts
people
who
have
the
same
kinds
of
values?
B
People
who
value
excellent
public
education,
high
public
safety,
beautiful
parks,
trails
and
open
spaces,
and
those
kinds
of
people
make
great,
neighbors
and
I
think
that's
one
of
the
keys
to
Bellevue
success,
but
we
don't
just
attract
people.
We
also
attract
businesses
with
those
values,
and
these
businesses
want
to
be
here
for
the
same
reason
that
we
want
to
be
here
and
they
want
to
be
a
part
of
the
community.
They
Bellevue
attracts
businesses
that
care
about
the
environment,
their
employee
well-being
and
creating
a
legacy
in
a
region.
That's
really
just
in
its
infancy.
B
Right
now,
and
one
business
that
has
recently
chosen
to
call
Bellevue
its
home
is
building
extremely
environmentally
friendly
headquarters.
In
the
spring
district
right
now,
they
encourage
their
employees
to
get
to
work
without
a
car.
They
support
local
recreation
and
sell
some
of
the
best
outdoor
equipment
in
the
world.
They
also
give
back
to
their
communities
through
an
employee
community
service
program
and
believe
that
a
life
outdoors
is
a
life
well-lived.
B
This
company
inspired
Bellevue
to
exabyte,
expedite
the
comment'
of
our
portion,
the
east
side,
rail
corridor
into
a
public
ped
bike
path,
extending
from
Renton
through
Bellevue
to
Kirkland
by
2020
and,
ultimately,
all
the
way
to
Redmond
in
Woodinville
we're
thrilled.
The
REI
has
chosen
Bellevue
as
its
new
corporate
home.
That's
the
kind
of
company
I
love
to
have
in
Bellevue
I,
now
like
to
introduce
mark
Baraka.
Rei
is
government
affairs
director
since
2011
and
director
of
community
fair,
since
early
2013
mark
guides,
REI
is
engagement
in
federal
state
and
local
issues.
B
This
includes
advocacy
on
matters
that
affect
retailers
and
the
outdoor
recreation
sector,
such
as
Main,
Street
regulation,
internet
sales
and
international
trade.
He
oversees
the
co-op's
Community
Grants
Program,
which
distributes
several
million
dollars
to
hundreds
of
local,
regional
and
national
organizations
that
help
sustain
and
promote
the
country's
inspiring
places
to
play
before
joining
REI
mark
served
as
technology
policy
advisor
to
then
Secretary
of
Commerce,
Gary,
Locke
and
prior
to
that
work
for
twelve
years
of
various
public
policy
roles
at
Microsoft,
both
in
DC
and
Washington
State.
B
C
There
we
go
good
morning,
everybody
mark
Baraka
from
REI
Thank
You
Len,
for
the
introduction,
I'm
gonna
move
around
a
little
bit.
That's
how
I'm,
not
quite
as
charismatic
as
Oprah,
but
I
also
find
it
most
comfortable
for
me
to
move
so,
especially
on
a
Saturday
morning
with
just
one
cup
of
coffee
and
with
me.
C
We
try
to
advocate
on
behalf
of
the
outdoors,
so
it's
quite
a
privilege
to
be
able
to
go
to
DC.
For
example,
I
was
in
DC
this
week
and
testify
in
support
of
solving
the
national
parks
backlog.
These
are
the
some
of
the
things
we
advocate
on
and
then
also
I
oversee
our
philanthropy,
which
is
quite
generous
if
you're
an
REI
co-op
member
I.
Thank
you
for
your
membership.
Sometimes
in
these
rooms,
I
ask
who's.
Not
a
member
raise
your
hand
but
well
by
the
end
of
this
presentation.
C
C
Those
are
really
big
presences
on
the
horizon
and
if
you
let
yourself
drift
without
thinking,
you
might
assume
that
those
are
the
most
important
things
about
Chicago
and
for
sure
they
are
super
important.
But
Chicago
is
a
big
city
with
a
variegated
terrain
and
lots
happening
or
you
could
be
approaching
San
Francisco
by
air,
and
you
can
see
the
Golden
Gate
Bridge,
Coit
Tower
and
the
Transamerica
building,
and
you
could
think
those
are
the
three
things
that
matter
most
to
San.
Francisco.
Make
no
mistake:
they
matter
a
lot,
but
both
Chicago
and
San.
C
Francisco
are
robust
ecosystems
in
and
of
themselves,
and
the
same
is
true
for
this:
this
Shadle
area-
it's
just
that
we
don't
talk
about
it,
that
much
and
certainly
in
the
press
and
in
the
broader
media.
It's
not
talked
a
lot
about
I
put
up
Microsoft
here,
I
spent
12
years
at
Microsoft,
Microsoft
brought
me
out
here
with
my
family
15
years
ago.
Super
grateful
to
the
company.
It's
a
huge
presence
here,
but
there's
a
lot
more
going
on
in
the
Puget
Sound
area
than
just
through
these
three
Titans.
C
Some
of
these
companies
are
100
years
old,
Nordstrom
Nordstrom
was
built
and
born
in
1903,
one
of
the
oldest
retailers
in
the
country,
and
they
continue
to
innovate
in
their
own
way,
and
so
on
this
point,
I'd
ask
you,
throughout
the
course
of
the
day,
perhaps
to
think
broadly
about
one
of
what
innovation
means
on
the
previous
slide.
One
of
the
problems
with
innovation.
If
we
get
brain
lock,
is
we
think
it's
only
about
software
information,
technology
and
and
fuselages
for
airplanes?
C
C
It
is
innovative
in
its
own
sense,
blue
Nile's
here
in
Bellevue,
I,
believe
and
so
is
Red
Box
Coinstar
in
the
outdoor
economy,
which
REI
is
a
part
of
there,
are
a
whole
host
of
companies
in
the
Puget
Sound
area
and
in
Washington
State
that
innovate
in
outdoor
gear
and
apparel.
These
are
just
a
few
of
them.
Brooks
running
you'll
recognize
kava
Lou.
You
might
be
familiar
with
it's
kind
of
a
cool
brand.
C
Oh
I
count
Oberto
right
because
when
you
go
hiking
who
doesn't
want
to
bring
some
jerky
with
you
or
I,
even
think
of
chuck
or
cherries,
you
know
people
here
are
innovating
in
food,
they're,
innovating
in
beverage,
they're,
innovating
and
running
shoes,
they're
innovating,
an
outdoor
apparel
REI,
buys
products
from
over
a
thousand
vendors
dispersed
across
the
country
and
across
the
world.
That's
what
shows
up
in
Allison's
store
products
from
over
a
thousand
companies.
C
C
We
talk
about
aerospace,
jobs,
super
important
information,
technology,
jobs,
likewise
super
important,
but
our
trade
association,
the
Outdoor
Industry
Association,
is
also
assess
the
size
of
the
recreation
economy.
The
recreation
economy
is
broader
than
just
gear
and
apparel.
It
also
includes
what
you
do
when
you
bring
that
gear
and
apparel
on
the
road.
C
So
when
you
go
up
to
the
summit
at
Snoqualmie,
when
you
go
to
Leavenworth
and
you
do
rafting
when
you
when
you
go
to
when
at
you
when
you
go
to
the
tri-cities
and
get
outdoors,
this
is
part
of
the
outdoor
recreation
economy
across
the
state
and
what
you
can
see
if
you
look
at
these
numbers
is
no
surprise
that
arrow
aerospace
brings
a
lot
of
dollars
into
Washington
State.
But
you
know
what
at
least
as
of
a
couple
years
ago,
according
to
these
statistics,
outdoor
recreation
employed
more
people
in
Washington
State.
C
Likewise,
information
technology
has
high
value.
These
are
not
all
Microsoft
revenues,
obviously,
but
these
are
revenues
from
software
and
IT
companies
that
flow
through
Washington
State,
as
opposed
to
flowing
through
California
or
Nevada
or
other
states.
In
any
event,
in
terms
of
total
revenue
flowing
through
a
state
IT
wasn't
that
much
bigger
than
outdoor
recreation,
our
199
thousand
jobs
have
another
attribute
which
is
their
spread
across
the
state,
they're
not
concentrated
in
Everett,
Retton
or
they're,
not
necessarily
concentrated
in
Bellevue,
but
that's
actually
a
good
thing.
C
So
the
innovation
in
the
outdoor
economy
helps
get
people
outdoors
and
they
move
their
wallets.
They
move
their
wallets
over
the
mountains,
they
move
their
wallets
over
onto
lakes
and
they
bring
economic
vitality
to
other
parts
of
the
state.
And
so,
when
you
think
about
you
know
the
role
of
innovation
in
society,
you
can
really
get
distracted
by
those
bright
shiny
objects.
You
can
really
think
that
it's
important
to
have
the
three
tree:
Titans
Golden,
Gate,
Bridge,
quite
Tower,
Transamerica
building.
C
You
can
really
be
obsessed
about
that,
but
I
think
for
purposes
of
social
equity,
for
purposes
of
vitality
across
a
state
across
a
society.
It's
also
important
to
recognize
the
value
of
a
broader
set
of
jobs
that
appear
in
other
towns
and
cities,
both
in
Washington
and
across
the
country.
So
enough
about
innovation
in
Washington
State.
Let
me
dip
into
a
little
bit
of
background
and
then
a
little
bit
of
current
news
on
REI
and
then
I'll
bring
it
into
what
we're
doing
in
Bellevue.
C
C
In
particular,
we
expanded
fairly
rapidly
over
the
90s
2000s
and
this
decade
across
the
country,
to
the
point
now
where
we
have
150
stores,
where
we're
doing
our
best
to
stay
competitive
online
I
think
we
have
a
really
compelling
online
platform
and
we're
trying
to
make
it
more
more
and
more
compelling
everyday.
We
have
17
million
members,
that's
about
5%
of
the
US
population.
Now
not
all
17
million
members
cycle
through
an
REI
year
in
year
out,
but
over
the
course
of
time
we
have
accumulated
17
million
co-op
members.
We
have.
C
We
do
a
lot
of
outings
and
classes
with
our
members
and
we
have
a
pretty
robust
adventure
travel
business
in
Washington
State.
We
have
thousands
of
employees.
The
highest
concentration
will
be
here
in
Bellevue.
The
DC
is
the
distribution
center
that
we
have
down
in
Sumner,
where
we
also
have
our
call
center.
We
have
11
stores.
This
is
another
great.
C
This
is
another
great
number:
1.5
million
REI
co-op
members
across
Washington
State,
and
so,
when
I
get
into
certain
settings,
I
like
to
think
that,
if
it's
27%
of
the
voting
of
the
adult
population,
what
percentage
of
voters
is
that?
So,
if
might
be
fun
to
try
that
out
sometime
if
you're
an
REI
co-op
member,
maybe
we
should
talk
about
where,
where
we
all
vote
together
in
support
of
the
outdoors,
but
what
really
makes
us
different
as
an
organization
what's
enabled
us
to
grow
and
thrive
over
80
years,
is
that
we
are
a
co-op.
C
We
owe
no
allegiance
to
other
owners.
Besides
our
members,
there's
no
stock,
there's
no
stock
options,
there's
no
scrutiny
from
Wall
Street.
We
just
a
responsibility
to
our
members
to
keep
this
healthy
enterprise
going
and
so
because
we're
a
co-op.
We
also
have
the
privilege
of
when
I,
when
I
say,
keep
this
enterprise
going
not
just
thinking
about
the
enterprise
as
a
business,
and
this
is
an
innovative
thought.
C
So,
if
you're
doing
a
scratch
pattern
of
different
innovative
things,
one
of
the
things
I
believe
were
innovative
in
is
pursuing
the
quadruple
bottom
line,
which
is
that
working
in
service
of
our
businesses
one
thing,
but
we
also
believe
it's
super
important
to
work
on
behalf
of
our
employees,
our
members
and
super
importantly
on
society,
as
Lynn
mentioned,
work
a
company
that
believes
that
a
life
outdoors
is
a
life
well-lived.
This
is
a
somewhat
recent
articulation
of
the
company's
core
purpose.
C
We
we
had
a
craved
creative
team.
We
actually
have
an
expanding
creative
team,
that's
having
a
lot
more
influence
in
the
direction
of
the
coop,
and
they
spent
a
lot
of
time
in,
what's
called
our
brand
lab
thinking
about
different
ways
to
articulate
why?
Why
does
the
coop
exist?
If
we're
not
there
to
maximize
profit,
like
so
many
other
businesses,
but
rather
are
there
to
serve
our
members.
C
To
what
end
are
we
trying
to
serve
our
members
and
they
synthesize
the
thinking-
and
it
came
down
to
this
idea
that
a
life
outdoors
is
a
life
well-lived
I
tell
you
when
they
unveiled
this.
There
were
goose
bumps
across
the
employee
base
because
it
resonates
so
deeply
with
the
employees
they
I
have
goose
bumps.
Now,
honestly,
because
when
I
say
this,
it
resonates
in
my
core
I
believe
it's
so
passionately.
Rei
employees
believe
it's
so
passionately
that
they
they
commit
themselves
to
the
job
to
the
purpose
of
the
enterprise.
C
C
What
that
means
is
that
seventy
years
of
that
child's
life
is
spent
doing
other
things
like
being
indoors
and
there
are
social
consequences,
they're,
actually
economic
consequences
to
us
becoming
an
indoor
species.
So
when
we
say
that
a
life
outdoors
is
a
life
well-lived,
it's
not
just
a
feeling,
it's
actually
rooted
in
a
concern
for
the
direction
of
our
society,
so
I'm
gonna,
sort
of
give
a
prelude
to
the
rest
of
my
remarks,
some
of
its
going
to
be
a
little
bit
wonky
and
some
of
its
going
to
be
a
little
bit.
C
C
So
on
this
I
would
ask
that
you
think
of
yet
another
form
of
innovation.
This
is
an
innovation
in
communication.
How
do
you
put
into
a
web
environment?
A
compelling
piece
of
communication
that
drives
home
are
really
important
social
observation
and
when
we
observe
on
the
fact
that
we're
becoming
an
indoor
species,
folks,
like
myself
folks
like
Allison,
we
actually
refine
the
belief
of
the
coop
a
little
bit
and
we
think
of
it
now
more
as
a
mission.
Our
mission
is
to
awaken
a
lifelong
love
of
the
outdoors
for
all
across
America.
C
So
how
are
we
gonna
go
about
doing
this?
As
I
just
said,
you
know
we
do
want
to
appeal
to
people's
intellect,
but
also
their
emotions,
I.
Think
of
that,
as
the
stake
and
the
sizzle,
the
stake
is
what
you
chew
on,
but
the
sizzle
is
what
attracts
you
to
the
stake
and
it's
there's
a
deeper
thought
than
just
a
marketing
thought
here,
honestly
or
communications
thought,
and
it's
rests
on
the
foundation
of
the
coop,
which
is
for
70
75
years.
We've
been
doing
a
lot
of
things.
C
You
know,
we've
been
doing
a
lot
of
things
to
awaken
a
lifelong
love
of
the
outdoors,
but
we
haven't
necessarily
been
popping
it
up
and
raising
broader
awareness
of
all
we
do.
But
the
point
is
that
these
are
authentic
things
that
we
do
at
the
coop,
because
we
are
a
co-op
because
we
do
put
purpose
over
profits
because
we
do
work
for
our
employees
and
our
members,
and
so
we
have
a
lot
to
unpack.
C
We
have
very
many
stories
to
share
I'm,
actually
just
going
to
skate
over
the
surface
of
a
bunch
of
them
to
let
you
know
about
the
coop.
That's
gonna
be
across
the
street
here,
not
too
long
to
know
who
your
new
neighbors
are
gonna,
be,
but
know
that
we
have
this
strong
foundation
of
real
deeds,
that
we
undertake
day-in
day-out
and
that
to
communicate
the
value
of
those.
We
occasionally
pop
up
some
great
stories
so
getting
back
to
the
quadruple
bottom
line.
C
For
example,
several
years
ago
we
decide
that
people
at
REI
were
were
not
playing
enough,
that
they
were
dedicated
to
the
coho
coop.
They
were
working
hard,
and
so
we
decided
to
give
every
employee
part-time
full-time.
The
part
is
to
part
times,
and
some
people
just
work
weekends
for
us,
because
they
love
the
store
and
they
love
the
discount.
Everybody
gets
to.
C
Then
you
also
might
be
aware
that
a
couple
years
ago
we
launched
opt
outside
which
was
an
attempt
to
recapture
recapture
Black
Friday
and
have
people
reconnect
with
the
outdoors
reconnect
with
family
and
friends
on
Black
Friday,
as
opposed
to
spending
in
the
shopping
malls
and
my
buddy
Jim
Hill,
who
works
for
Kemper,
he's
not
the
biggest
fan
of
this
idea,
but
we,
but
we
still
have
a
great
friendship
but
in
any
event
like
opt
outside,
was
actually
rooted
in
the
notion
of
services.
First,
servicing
the
interests
of
our
employees.
C
You
know
black,
what's
true
about
Black
Friday.
One
of
the
reasons
why
there
are
such
great
deals
is
is
from
a
retailer
standpoint:
you're
just
clearing
product
right,
and
so
the
the
question
was:
why
do
we
stress
our
employees
so
much
on
Black
Friday,
when,
at
the
end
of
the
day
it
from
a
business
proposition
it's
kind
of
a
race
to
the
bottom?
So
in
any
event,
yay
days,
Black
Friday,
all
in
support
of
our
employees?
C
We
we
then
scale
this
across
the
operation.
This
is
a
recently
released
summary
of
a
lot
of
what
we
do
in
those
other
modes
serving
in
society.
Serving
members.
Members
got
back
that
this
immediate
past
year,
almost
200
million
dollars
and
dividends,
and
so
every
year
we
strive
to
that
10%
dividend
back
to
our
employee.
To
our
members
you
know
a
company
ten
times
our
size
probably
doesn't
return
as
much
to
their
shareholders
in
dividends,
as
we
return
to
our
members
as
dividends
for
their
for
their
co-op
membership
and
and
patronage.
C
As
Lynn
mentioned,
I
have
the
privilege
of
overseeing
our
philanthropy
in
2017.
That
amounted
to
eight
point:
eight
million
dollars
spread
across
400
organizations,
many
local
ones-
many
here
I-
could
go
on
and
on
about
the
local
organizations.
We
support
here:
mountain
sound,
Greenway,
few
tera,
east
side,
rail
corridor
or
east
side,
Greenway
Alliance
thank
you
and
other
organizations
are
larger,
like
the
National
Park
Foundation
of
the
National
Forest
Foundation,
which
tends
to
so
many
of
the
lands
out
here
out.
C
I
90
you
know:
I
just
have
to
come
back
to
this
metaphor
of
of
innovation,
of
innovative
companies
and
of
sort
of
missing,
what's
actually
happening
on
the
ground
when
I
land
on
this
number
about
the
size
of
already
Anthropy,
because
it's
my
space
and
I'm
very
I'm,
very
chauvinistic
about
it.
Admittedly,
in
each
of
the
last
two
years,
REI
co-op
has
had
retained
earnings
in
the
ballpark
of
thirty-five
million
dollars.
C
This
past
year
wasn't
as
high
because
of
the
changes
in
the
tax
law
the
prior
year.
It
was
slightly
higher
so
think
about
retained
earnings.
That's
what
goes
into
the
bank
account
after
you
pay
all
your
bills
after
you
pay
your
taxes
after
you
pay
your
dividends
after
you.
After
you
do
your
other
accounting
and
expensing
on
the
on
top
of
say
thirty,
five,
thirty
six
million
dollars
of
retained
earnings.
We
had
philanthropy
of
almost
one
quarter
of
that
or
more
than
one
quarter
of
that
so
Microsoft,
my
beloved
Microsoft
20
billion
dollars
in
earnings.
C
If
they
were
equally
flat
to
be
a
felon
because
REI
they
would
give
away
five
billion
dollars
in
cash
an
extraordinary
number.
You
can't
do
the
same
for
our
buddies
over
at
Amazon,
because
they
don't
worry
about
profits,
really
that
much
if
at
all,
but
but
they're
enormous
li
lucrative
in
terms
of
revenue,
they're,
probably
seventy
times
our
size
in
revenue.
And
so,
if
you
multiplied,
nine
million
say
by
seventy
amazon
will
be
giving
away
six
hundred
and
thirty
million
dollars
in
philanthropic
dollars.
I
would
be
surprised
if
they
give
away
10%
of
that.
C
My
point
is
that
your
outdoor
co-op
is
probably
the
most
philanthropic
company
in
the
Puget
Sound
area
as
a
percentage
of
its
economic
wherewithal.
I
say
that
unabashedly
that's
the
power
of
being
a
co-op.
It's
a
power
loop
being
a
co-op
dedicated
to
the
outdoors,
but
it's
not
just
about
the
money.
In
fact,
the
money
is
just
sort
of
the
icing
on
the
cake
in
some
respects.
C
They
went
built
and
repaired
trail
in
I
90
corridor,
and
then
these
are
teammates
of
ours,
Joe
and
Bokova,
and
Talley
Walter
they're
across
the
street,
pulling
up
a
rail
on
the
east
side,
rail
corridor.
You
know
this
is
what
REI
employees
enjoy
doing
in
the
community
working
on
behalf
of
the
community
because
they
are
of
the
community
they
are
of
the
outdoors,
and
this
this
is
just
repeated
across
the
country.
C
This
is
a
map
of
some
of
the
projects
that
we
supported
when
we
stretched
ourselves
and
we're
major
sponsors
of
the
National,
our
Centennial
a
couple
years
ago.
So,
wherever
we
operate,
we
move
dirt
and
we
do
it
with
the
community
and
we
love
it.
I
also
have
the
privilege
of
taking
it
to
the
next
step,
which
is,
as
I
said,
advocate
on
behalf
of
the
coop
and
on
it
on
behalf
of
the
interests
of
the
outdoors,
and
so
one
of
the
things
we've
done
it
in
the
current
environment
around
the
health
of
the
outdoors.
C
C
We
we
ran
a
I
heart
public
lands
campaign
last
year
during
during
the
summer
time
late
spring,
and
we
garnered
45,000
comments
that
were
then
submitted
to
the
Department
of
Interior
to
oppose
some
retrenching
moves
that
were,
in
our
mind,
anti
conservation
back
there
in
DC.
We
also
reached
out
to
our
members
to
help
support.
C
St3
we've
been
reaching
out
to
members
in
LA
to
work
on
a
bond
issue
down
there
and
so
increasingly
I
think
you'll
see
us
not
just
be
involved
in
advocacy,
but
also
appropriately
reaching
out
to
our
members
to
ask
them
to
join
us.
Remember
we
have
17
billion
so,
but
that's
a
good
base
to
work
with
then
in
terms
of
what
we
do
in
the
business.
What
we
do
in
the
business.
We
know
we're
a
retailer.
C
We
know
we,
we
are
a
vendor
of
things
to
human
beings
and
that
we
take
up
space
on
this
planet.
We
work
hard
day
in
day
out
month
in
month
out
to
go
as
lightly
on
the
planet
as
possible
down
in
Goodyear
Arizona,
which
is
just
outside
of
Phoenix.
Within
the
last
couple
years,
we
opened
what
we
believe
to
be
the
greenest
most
environmentally
friendly
distribution
center
on
the
planet.
It's
LEED
Platinum
and
net
zero
energy.
We
put
energy
into
the
during
the
day
because
we
have
solar
panels
and
we
take
it
out
at
night.
C
C
So,
at
the
end
of
the
day,
we're
innovating
in
a
lot
of
spaces.
But
again,
it's
important
to
try
to
figure
out
how
to
get
that
message
out
in
the
less
wonky
way,
we're
rewriting
the
narrative
when
we
opened
a
store
in
Washington
DC
right
on
the
verge
of
the
last
presidential
election.
We
knew
it
was
going
to
be
contentious.
We
said
we
love
the
outdoors,
but
we
also
said
this
is
not
a
partisan
issue
and
we
stay
true
to
that
Creed.
How
did
we
communicate
that
in
Washington
DC?
C
We
plastered
the
city
with
signs
with
this
ethos
left
side
right
side
United
outside
within
the
last
couple
years.
We've
been
more
bold
and
talking
about
our
belief
that
the
outdoors
is
for
all
we've
always
felt
that,
but
we
have
been
more
bold
about
it
more
outspoken
and
we
kicked
off
an
issue.
An
initiative
called
the
force
of
nature,
which
is
about
putting
women
front
and
center
in
all
of
our
media,
and
establishing
new
sizing
for
women.
C
Force
of
nature
has
has
really
caught
the
attention
of
a
lot
of
other
companies
who
are
now
starting
to
recognize
that
women
are
underrepresented
in
our
media
and
there's
reason
to
put
them
forward
and
and
call
them
out
as
champions
and
for
us
champ
champions
of
the
outdoors.
The
outdoors
should
be
the
world's
largest
level
playing
field.
C
C
D
E
C
This
this
is
an
overhead
image
of
of
what
the
headquarters
will
look
like.
It
doesn't
do
it
justice,
but
this
will
be
a
community
room
which
will
make
available
to
people
in
the
community,
not
just
us
in
the
off
hours,
it's
important
for
us
to
have
space
for
a
not-for-profit
partners
to
come
and
hang
out
it'll
be
laden
with
green.
This
will
be
another
public
space
here.
Trust
me
inside.
We
are
doing
everything
we
can
to
use
the
most
sustainable
materials
and
the
most
sustainable
technologies
so
that
it
is
a
model
of
a
green
building.
C
When
we
moved
here
and
we
communicated
to
our
employees
that
we
were
going
to
come
into
a
denser
environment
than
Kent,
we
said
it
was
our
job
to
bring
the
outside
in
to
bring
the
outside
in
not
just
to
the
building
but
to
the
surroundings,
and
so
our
employees.
We
look
forward
to
day
lighting,
creeks
and
finding
out
where
those
Springs
are
in
the
spring
district,
apparently
they're
there
and
I
know
Bellevue
Parks
knows
they're
there,
and
so
we
can't.
C
We
can't
wait
to
get
here
and
start
moving
some
dirt,
not
just
with
backhoes,
but
with
shovels
and
other.
What
do
you
call?
Those
and
McLaren's
McLeod's
McLaren's
a
car
right,
but
we
have
trail
building
tools.
Trust
me-
and
these
are
some
I'm
at
the
end
of
time
here,
but
these
are
some
of
the
principles
that
have
guided
our
development
of
the
campus,
but
also
our
our
emergence.
As
a
citizen
corporate
citizen,
a
co-op
citizen
of
Bellevue,
we
we
think
of
ourselves
as
adaptive
and
open
to
the
community
grounded
in
nourishing.
C
These
are
all
things
that
are
very
coop
I,
don't
think
you'd
be
surprised
and
we
will
spend
a
lot
of
time
in
this
building
and
with
you
all
myself
and
my
teammates
already
have
we're
super
appreciative
to
this
city
of
Bellevue,
and
the
deputy
mayor
pointed
out
that
you
all
have
also
already
been
quite
respond.
We
want
to
improve
modes
of
transportation
into
and
around
Bellevue,
whether
that's
vanpools
Steve,
electric
van
pools
that
are
autonomous
and
and
and
do
all
other
fancy
things.
C
F
F
Our
environmental
sustainability
and
commitment
to
community
and
we're
looking
forward
to
having
re
is
a
great
partner
in
the
city,
I'm
Julie,
Ellen,
horn,
I'm,
the
conference
coordinator
and
I
just
want
to
ask
you
all
for
a
minute
to
tell
you
what
you're
going
to
be
doing
for
the
rest
of
the
day
any
questions
anybody
has
before
we
go
off
to
our
workshops.
Great
thanks
have
a
great
day.