►
Description
Mayor Janey hosts a press conference to launch All Inclusive Boston, a new campaign designed to promote an equitable recovery for Boston's tourism and hospitality industries, and small and local businesses, with a focus on connecting our downtown core with the vibrant neighborhoods citywide.
The campaign is being launched at Hibernian Hall in Roxbury.
A
A
It
was
truly
an
honor
to
lead,
be
the
lead
agency,
and
I
can
assure
you
that
inclusion,
equity
and
diversity
were
part
of
this
campaign,
and
in
that
spirit
I
had
the
pleasure
of
partnering
with
the
brilliant
darren
bascom,
who
is
the
founder
of
proverb,
advertising
and
branding
and
whose
genius
you
will
see
reflected
in
the
full
panoply
of
this
campaign
and
to
think
about
it.
We
did
this
in
an
awfully
short
time
frame.
A
A
symbolically.
I
believe
this
campaign
is
a
passing
of
the
baton
from
a
white
irish
mayor
to
a
black
woman.
The
first
in
the
history
of
200
years
in
this
city
and
mayor
janie,
as
we
know,
is
leading
boston
to
an
equitable
recovery,
reopening
and
renewal
for
anyone
who
has
followed
this
woman's
career.
A
B
Good
afternoon,
thank
you
for
that
introduction,
colette
good
afternoon
everyone.
I
am
delighted
to
be
here
with
you.
I
apologize
that
the
asl
interpreters
were
not
available
from
the
massachusetts
commission
for
the
death
and
heart
of
hearing
today,
and
we
will
make
interpretation
on
video
as
well
as
full
capturing
captioning
available.
B
B
The
hibernian
hall
director,
thank
you
so
much
since
its
construction
by
the
ancient
order
of
hibernians
in
1913,
hibernian
hall,
has
served
as
a
robust
social,
cultural
and
economic
center
as
roxbury
changed
in
the
nineteen
sixties
and
welcomed
black
migrants
from
the
south.
This
site
was
repurposed
as
the
opportunial
industrialization
center
known
to
locals,
as
oic
oic
provided
workforce
development
programs
that
prepared
neighborhood
residents
for
work
after
a
decade
of
vacancy
and
falling
into
disrepair,
madison
park
development
corporation
purchased.
B
This
building
madison
park
worked
to
fully
restore
and
reopen
in
2005,
and
since
then,
hibernian
hall
has
served
as
the
vibrant
cultural
hub
of
nubian
square.
It
offers
dance,
theater,
film
and
more
hibernian
hall's
wonderful
tradition
of
community
engagement
makes
it
ideal
for
today's
campaign
launch.
Thank
you
again
to
leslie
and
ola
for
hosting
us
here
today.
B
I
want
to
recognize
the
members
of
my
team
who
led
the
strategic
development
of
this
exciting
initiative:
kate
davis,
the
director
of
tourism,
sports
and
entertainment
in
midori,
makawaka,
interim
chief
of
economic
development.
Thank
you
both
for
your
dedicated
work
and
leadership.
On
behalf
of
the
city
of
boston,
I
also
want
to
especially
thank
colette
phillips
of
colette
phillips
communication
and
darren
bascombe
of
proverb
and
martha
sheridan
of
the
greater
boston
convention
and
visitors
bureau.
I
appreciate
your
creative
direction
of
this
pioneering
campaign.
B
A
year
ago,
the
covet
19
pandemic
brought
the
travel
and
hospitality
sector
to
a
standstill.
Almost
overnight
hundreds
of
entrepreneurs
lost
their
customers
and
thousands
of
workers
lost
their
jobs.
It
was
a
devastating
blow
for
the
city
of
boston,
travel
and
hospitality
is
boston's
third
largest
industry
with
a
workforce
that
is
70
percent
people
of
color.
B
Our
public
health
and
economic
recovery
from
the
pandemic
must
include
the
workers
and
businesses
that
have
taken
the
hardest
hit.
Let
me
be
clear:
the
pandemic
is
not
over.
We
must
continue
to
wear
masks,
wash
our
hands,
maintain
social
distance
and
get
tested
regularly.
It
is
also
important
that
we
each
get
vaccinated
when
our
turn
comes.
B
Our
public
health
recovery
is
essential
for
the
recovery,
reopening
and
renewal
of
boston's
travel
and
hospitality
sector
in
the
months
ahead.
Local
shops,
attractions
and
restaurants
are
prepared
safely
to
welcome
guests
food
service.
Food
servers.
Tour
guides
and
hotel
workers
are
ready
to
safely
get
back
to
work.
B
So
today
I
am
proud
to
announce
all
inclusive
boston.
This
campaign
showcases
boston
as
a
city
with
a
new
generation
of
diverse
entrepreneurs,
innovators
and
artists,
a
city
that
is
welcoming
to
everyone
for
residents
of
our
city
and
the
region.
I
invite
you
to
rediscover
boston's
neighborhoods
from
east
boston
to
roslindale.
B
Our
city
is
rich
with
a
diverse
array
of
cultural
and
culinary
attractions.
The
all-inclusive
boston
campaign
boldly
puts
our
people
and
our
neighborhoods
front
and
center
for
the
very
first
time
informed
by
our
phased
reopening.
The
all-inclusive
boston
campaign
safely
welcomes
visitors
to
boston's
vibrant,
diverse
neighborhoods.
B
B
A
C
Up,
thank
you,
colette
and
thank
you
mayor
janie.
This
is
a
an
exciting
day
for
us.
We've
been
working
long
and
hard
on
this
campaign.
In
fact,
six
months
ago
to
the
day
the
contract
was
awarded
to
our
our
three
partner
team.
Excuse
me,
so
it's
been
a
long
journey
and
one
that
I
will
will
note
was
done
completely
virtually.
In
fact,
I
met
darren
bascom
for
the
first
time
in
person.
C
Last
friday
we
had
never
sat
in
the
same
room
together,
yet
collectively
we
came
up
with
what
I
would
like
to
say
is
a
brilliant
campaign.
I'll
be
brief.
I
just
want
to
start
by
saying
and
echoing
the
mayor's
thoughts
about
the
devastation
that
the
tourism
sector
has
experienced
as
a
result
of
the
pandemic.
C
Jobs
have
been
lost
at
significant
rates
and
they
haven't
come
back
yet.
Income
revenue
for
the
tourism
sector
is
down
as
much
as
70
percent.
In
fact,
hotel
room
revenue
is
down
80
percent
year
over
year,
so
we
have
a
long
way
to
go
to
recover
from
this
devastation
and
in
fact,
boston
is
one
of
the
hardest
hit
cities
as
a
result
of
the
pandemic
when
it
comes
to
the
tourism
sector.
So
I
like
to
say,
we
can't
hope
and
wish
and
pray
our
way
out
of
this.
C
We
have
to
strategically
work
our
way
out
of
it
and
invest
in
a
campaign.
That's
going
to
put
boston
at
the
top
of
mind
for
those
that
are
looking
to
travel
someday
in
the
future.
Not
tomorrow
mayor,
I
promise
we're
not
going
to
have
droves
coming
in
tomorrow,
but
you
know
we
started
this
campaign
with
a
very
comprehensive
and
strategic
research
component
to
it,
where
we
queried
past
visitors,
potential
visitors
and
residents
about
their
perceptions
of
boston.
C
In
fact,
it's
been
formed
by
others
by
the
entertainment
industry,
movies
television
donkeys,
which
we
love,
don't
get
me
wrong
and
our
pro
teams-
and
that
really
was
what
people
thought
about
our
city
and
we
knew
we
had
our
work
cut
out
for
us.
But
I
knew
that
with
this
team
we
were
going
to
take
that
research
and
and
make
it
into
something
as
great
as
we
did
so.
I
want
to
thank
the
mayor.
C
I
want
to
thank
the
city,
former
mayor
walsh
and
former
members
of
his
team
on
investing
in
this
campaign
with
the
cares
act
funds,
because
without
that
investment,
this
probably
would
never
have
happened,
and
then
the
last
thing,
I'd
like
to
say,
is
again
to
mayor
janie's
point
this
campaign
isn't
about
bringing
droves
of
visitors
here
tomorrow.
Nothing
could
be
further
from
the
truth.
While
we
would
like
to
welcome
people
back
to
our
city
each
and
every
day
the
fact
is
we're
responding
to
science.
C
Well,
not
scientific,
but
really
specific,
data-driven
traveler
sentiment
stories,
people
that
we
know
want
to
travel,
but
not
yet
they
are
thinking
about.
Where
can
I
go
this
summer?
Where
can
I
book
for
this
for
the
coming
fall?
Those
are
the
people
that
we
want
to
impress
and
really
convince
and
keep
boston
in
the
consideration
set
for
when
they're
thinking
about
where
they're
going
to
take
their
vacations
in
the
future.
We
need
to
be
on
that
list.
C
Boston
is
not
the
only
city
devastated
by
the
pandemic
from
a
travel
perspective,
so
the
competition
is
fierce.
Every
destination
is
going
after
the
same
traveler
and
in
fact,
they're
going
after
a
much
smaller
group
of
travelers,
as
we
cannot
yet
even
appeal
to
international
and
far
reaching
domestic
travelers.
So
we're
looking
for
drive
market
travelers
and
again
we
just
want
to
inspire
them.
C
As
the
mayor
said
the
other
day
or
someone
from
her
staff,
it's
an
aspirational
campaign.
We
want
them
to
think
about
boston
as
they're,
making
future
travel
plans.
So
again,
I'm
thrilled
to
be
part
of
this
team
and
I'm
really
thrilled
to
introduce
our
partner,
darren,
baskam,
the
founder
of
proverb
and
the
brilliant
creative
mind
behind
this
campaign.
So
please
enjoy
what
you're
about
to
see.
Thank.
D
D
D
You
know
in
this
moment
you
know
we
recognize
that
the
stakes
are
incredibly
high
for
our
city
and
for
our
country
you
know
covets
had
a
disproportionate
impact
on
you
know
on
all
of
us.
You
know
black
brown
and
immigrant
communities,
and
these
are
the
same
communities
that
really
form
the
backbone
of
travel
and
hospitality.
D
You
know,
as
martha
just
said,
you
know,
popular
media
hasn't
always
been
our
friend
and
you
know,
as
we
looked
at,
you
know
the
all
of
the
research,
not
all
of
it
was
bad.
You
know.
One
of
the
things
that
was
revealed
was
that
when
people
knew
more
about
our
city,
their
interests
were
piqued,
and
so
we
really
tried
to
sort
of
build
off
of
that
point
of
strength.
D
You
know
I
moved
here
over
30
years
ago
to
go
to
college
raised
a
family
here,
built
a
successful
company
and
while
the
city
hasn't
changed
as
much
as
some
of
us
might
like,
you
know
it
has
changed
inside
of
that
time,
it
has
become
more
diverse.
It
has
become
more
international,
it's
become
more
cosmopolitan,
I'd,
even
say
that
it's
even
become
hipper,
and
so,
as
I
said
before,
you
know
we're
all
about
purpose
in
the
work
that
we
do.
D
D
D
One
of
the
points
that
consistently
came
up
was
that
people
wanted
to
see
real
individuals,
hear
real
stories,
see
real
places,
you
know,
and
to
really
sort
of
underscore
a
level
of
authenticity
yeah.
We
also,
you
know,
really
tried
to
strike
a
tone
that
was
both
empathetic
compassionate
and
we
paid
close
attention
to
you
know
every
point
of
communication.
All
the
way
down
to
you
know
the
colors,
the
typography,
the
point
of
view
of
of
the
photography,
and
we
settled
in
on
this
idea
of
you
know.
D
Maybe
you
don't
know
boston,
you
know,
maybe
you
don't
know
our
festivals
or
our
public
art
or
the
magic
of
how
our
global
and
regional
cultures
come
together.
You
know,
maybe
you
don't
know
sort
of
you
know
everything
that
we
have
to
offer
in
terms
of
cuisine.
You
know,
maybe
you
don't
know
all
of
our
histories
in
our
collective
bones.
D
Let
us
introduce
you
to
a
boston
that
you
may
not
know
yet,
and
so
inside
of
our
efforts,
you
know
we
really
wanted
to.
You
know:
connect
neighborhoods.
We
wanted
to
attract
visitors,
we
wanted
to
increase
visibility,
demand
representation,
support,
small
business
and
shift
the
lens,
so
all-inclusive
boston
really
tries
to
sort
of
build
off.
Of
you
know
everything
from
the
color
of
our
cobblestones
to
the
color
of
the
leaves,
as
they
turn
to
the
patina
that
you
see
on
our
copper.
D
D
You
know
we'll
also
be
sort
of
rolling
out
the
campaign
in
and
around
the
city.
This
is
somewhat
emblematic
of.
You
know
the
types
of
opportunities
where
we're
looking
to
surprise
and
delight.
You
know,
members
of
our
city,
so
you'll
see
the
campaign
showing
up
on
our
street
furniture
and
on
our
buses
and
as
well
as
making
a
significant
push
on
on
digital
in
a
number
of
different
forms.
D
E
Boston,
it's
the
city,
you
know
the
city
of
history,
the
city
of
champions,
but
we
are
also
a
city
of
people,
a
city
of
resilient,
passionate,
determined,
loving
people
who
have
overcome
odds
and
stared
down
challenges,
a
city
of
cobblestones
and
corner
stores,
mom
and
pops.
Five
star
shops,
unwavering
classics.
C
Hi,
yes,
great
question:
yeah
we
have
a
comprehensive
media
by
that
includes
we
like
to
call
it
a
concentric
circle
approach
so
because
we're
trying
to
shift
the
narrative
for
bostonians
and
mass
residents,
we're
focusing
on
boston,
proper
and
then
again,
massachusetts
new
england,
and
we
go
as
far
out
with
our
ads
as
the
tri-state
area.
So
we're
focusing
really
right
now
on
the
drive
market,
because
we
know
that's
the
realistic
target
market
for
us
to
attract
at
this
time
we're
not
going
to
approach.
You
know
domestic
distant
domestic
or
international.
C
D
D
G
D
I
I
think
that
I
think
boston's
already
changing
and
you
know,
and
so
for
us
you
know
it
was
really
much
more
around.
You
know
how
to
reveal
many
of
the
things
that
are
already
happening
in
the
city.
You
know
these
were
all
real
people.
These
were
all
real
places.
You
know,
and
you
know
what
we
chose
to
do
was
to
you
know,
curate
a
suite
of
moments.
You
know
that
underscore
you
know
that.
G
A
D
Yeah,
I
also
think
that
you
know
all
of
those
things
that
colette
just
pointed
to
help
to
fuel
innovation.
You
know
the
way
that
you
innovate
consistently.
Is
you
bring
new
think
into
pre-existing
problems?
And
so
it's
so
you
know
you
know,
inclusion
and
diversity
is.
Is,
is
a
part
of
that
ecosystem?
You
know,
and
so
you
know
what
we've
really
tried
to
do
here
is
is
to
underscore
those
things.
D
B
I
am
someone
who
grew
up
in
this
city
and
every
time
that
I
see
this
video
and
certainly
the
first
time
really
moved
me
and
it
moves
me
because
for
the
first
time
I
see
our
city
promoting
itself
in
a
way
that
I
feel
seen-
and
I
know
I'm
not
the
only
one
who
who
thinks
that
or
who
feels
that
our
city
is
wonderful.
It
is
great,
and
there
are
so
many
wonderful
things
that
happen
every
single
day
with
ordinary
people
right
in
our
neighborhoods
and
so
to
have
this
campaign
really
validate.
B
That,
I
think,
is
so
powerful,
particularly
as
we
focus
on
recovery,
reopening
and
renewal
and
making
sure
that
that
is
equitable
as
we
come
out
of
this
pandemic
and
as
we
deal
with
a
structural
racism
and
the
wounds
that
still
remain
here,
and
so
I
think
this
is
a
powerful
way
to
showcase
all
that
is
so
amazing
about
our
city.
That
is
already
here
that
has
been
changing
over
time
and
to
see
it
in
this
campaign.
B
Altogether,
I
just
think
is
incredible,
and
there
is
a
lot
that
we
can
do
now,
even
before
we
open
the
doors
widely
to
to
visitors
just
to
showcase
our
own
communities
and
neighborhoods,
and
so,
if
you
have
a
neighborhood
spot,
that's
down
the
block
for
you
that
you
like
to
get
your
your
your
food
from.
Maybe
you
will
try
something
in
another
neighborhood,
so
this
is
just,
I
think,
a
very
powerful
campaign
and
I'm
so
proud
to
be
a
part
of
it.
So
thank
you.
H
Boston
has
a
rich
history,
as
you
know,
and
some
of
it
has
been
known
as
boston
being
a
racist
city
even
the
other
day
on
saturday
night
live.
They
took
a
dig
at
boston,
you
know
being
a
racist
city,
it's
part
of
this
campaign
to
try
and
kill
that
stigma
or
step
away
from
that
stigma
and
how
challenging
will
that
be?
B
B
I
am
standing
here
before
you
as
the
first
black
mayor
of
our
city
and
first
woman
mayor
and
that's
symbolizes
how
far
we've
come,
but
I've
been
the
first
to
to
say
that
we
have
a
lot
more
work
to
do.
I
think
this
campaign
showcases
a
boston
that
currently
exists,
and
that
is
what
is
so
powerful
about
this
campaign.
H
B
So
I've
heard
that
from
friends
who
live,
I've
heard
from
friends
who
live
in
in
other
places
that
you
know,
boston's
reputation
is
one
of
being
a
racist
city.
I
think
when
we
peel
back
the
onion,
we
see
that
there's
a
lot
of
great
things
that
are
happening
in
our
city,
there's
a
lot
that
we
can
build
upon,
and
we
know
that
there
are
other
cities
that
have
challenges
as
well.
B
H
B
We
have
to
make
sure
that
we
are
making
decisions
as
a
city
and
as
individuals
in
our
city
that
is
informed
by
the
data,
and
so
I
will
repeat
the
importance
of
doing
our
part
as
residents
in
terms
of
wearing
our
masks,
washing
our
hands,
making
sure
that
we
get
tested
making
sure
that
we're
keeping
our
social
distance
and
and
please
get
vaccinated.
When
your
turn
comes.
We
want
to
be
ready
for
when
we
continue.
You
talked
about
the
circles,
and
I
think
that
is
a
good
way
to
think
about
this.
G
B
C
So
that
is
a
good
question.
We
track,
as
I
said,
traveler
sentiment,
which
tells
us
every
week
how
travelers
likely
travelers
are
feeling
about
traveling
and
obviously
the
vaccine
is
giving
people,
I
think,
more
confidence
and
more
willingness
to
travel.
But
I
do
want
to
say
just
as
mayor
jamie
pointed
out
about
the
residents.
C
The
businesses
in
this
sector
are
doing
everything
that
they
can
to
ensure
safe
travel,
every
hotel,
every
restaurant,
our
tour
operators,
our
airlines,
they
are
putting
in
protocols
in
place
that
are
beyond
what's
required
because
they
want
to
ensure
the
safety
of
not
only
the
visitor
and
the
residents
but
their
associates
as
well.
They
know
that
nothing
is
more
important
than
getting
their
associates
back
to
work
and
keeping
them
safe
once
they
are
back
there.
A
G
A
And
we
actually
were
supposed
to
end
this
like
at
the
end
of
december,
but
you
know
here
we
are.
We
think
this
is
the
absolute
most
appropriate
time
to
be
doing
this
as
people
are
getting
vaccinated
and
thinking
about
travel.
We
want
to
be
top
of
mind
and
I
think
somebody
was
saying
about.
Yes,
we
think
this
campaign
gives
people
an
opportunity
to
really
see
boston.
The
way
we
see
boston
and
the
boston.
We
know
you
know
and
yes,
I
did
hear
and
see
the
saturday
night
live.
A
A
G
B
We
have
amazing
food
in
roxbury,
roslindale,
jamaica,
plain,
east
boston,
hyde
park.
We
have
wonderful,
neighborhoods,
wonderful
entrepreneurs
and
restaurants
that
are
doing
incredible,
work
that
have
had
a
very
difficult
time
during
this
pandemic.
Obviously
there
are
great
things
to
see
at
fenway
and
and
other
places
center
to
our
our
city,
but
there
are
great
things
to
see
in
our
neighborhoods
and
at
the
appropriate
time.
I
certainly
encourage
folks
to
do
just
that.
Thank
you
very
much
for
your
time.
Thank
you.