►
From YouTube: All Inclusive Boston Phase II - 4/4/22
Description
All Inclusive Boston Phase II - 4/4/22
A
Everyone
good
morning
this
is
an
exciting
day.
It's
great
to
see
all
of
you
and
have
all
of
you
joining
us
this
morning
for
a
really
exciting
opportunity
to
view
the
second
phase
of
all-inclusive
boss
in
a
campaign,
that's
meant
to
show
all
the
rich
diversity.
That's
here
in
the
city
of
boston,
my
name
is
shagan
iru.
A
I
have
the
privilege
of
serving
as
the
chief
of
economic
opportunity
and
inclusion
for
the
city
of
boston
under
the
leadership
of
mayor
michelle
wu
and
I'm
here
to
not
get
in
the
way
of
all
the
really
important
remarks.
You're
going
to
hear
today,
as
well
as
a
preview
of
this
campaign.
I
will
just
say
today
april
4th
is
the
well.
A
I
don't
know
how
old
she
would
have
turned,
but
I
know
that
in
1928,
maya
angelou
was
born
a
gift
given
to
this
world
and
there's
one
thing
that
she
said
that
there's
nothing
a
huge
burden
in
us
is
an
untold
story,
and
I
want
to
give
credit
to
the
all-inclusive
boston
team
for
removing
that
burden
from
many
sections
of
this
city
and
making
sure
that
a
whole
lot
of
people's
story
has
been
told.
A
A
You
now
many
of
you
have
seen
the
first
phase
of
of
the
all-inclusive
boston
campaign,
millions
of
people
around
not
just
this
city,
but
the
country
and
the
world
have
seen
this
first
phase
of
the
campaign,
and
we
want
to
give
credit
again
and
lift
up
and
celebrate
all
who
have
joined
us
for
ensuring
that
we
are
actualizing
that
strategy
of
turning
our
neighborhoods
into
destinations.
A
There
is
a
quote
that
I
learned
while
working
here
10
years
ago.
That
said
that
some
people
make
things
happen,
some
people
watch
things
happen
and
some
people
ask
what
happened,
and
it
gives
me
great
pleasure
to
be
able
to
introduce
someone
who,
throughout
her
whole
life,
whether
as
a
business
owner
as
a
city
councilor
and
now
as
mayor
of
the
city
of
boston,
is
working
to
make
things
happen
140
days
into
her
new
administration.
Ladies
and
gentlemen,
the
mayor
of
the
city
of
boston,
michelle
wu.
B
We
are
ready
to
embrace
you
and
so
far
the
all-inclusive
campaign
has
generated
more
than
4
000
new
visits
to
our
city
since
january
of
2021,
which
is
an
incredible
feat
given
the
dynamics
of
the
pandemic
and
all
that
our
communities
have
been
struggling
with.
This
is
income
for
our
small
businesses.
C
C
C
B
B
So
we're
very,
very
grateful
to
all
who
have
been
involved
in
in
making
sure
that
we're
setting
up
this
return
and
welcome
to
to
office
and
being
able
to
build
the
foot
traffic
across
our
city.
B
So
the
last
thing
that
I
get
to
do
today
is
to
offer
an
official
proclamation,
because
today
april,
4th
2022
also
marks
the
first
anniversary
of
all-inclusive
day
in
the
city
of
boston.
A
Thank
you
mayor.
Congratulations
to
the
team
here
on
all-inclusive
day
before
getting
to
the
lineup
of
wonderful
speakers
that
we
have
here.
I
also
just
want
to
point
out
the
city
of
boston
team
that
joins
this
dynamic
team
up
here,
every
single
friday
to
go
over
the
pieces
of
the
campaign,
so
I
want
to
acknowledge
midori
murakawa
who's
here.
A
Sarah
delude
tj,
flaherty,
kate
davis,
who
just
recently
left
as
director
of
tourism,
sports
and
entertainment
for
a
new
important
position,
but
she
certainly
helped
to
shepherd
this
contract
through
and
support
this
campaign.
Amy
yandle
who's
here,
leading
as
the
interim
director
of
tourism,
sports
and
entertainment,
olivia
barros
and
I'm
going
to
get
in
trouble.
If
I
forget
anybody
else
on
the
team,
but
again
I
want
to
thank
all
of
you
who
have
helped
to
make
this
possible.
A
So
you
just
have
to
say
the
first
name
and
they
know
who
you're
talking
about,
but
she
really
has
helped
transform
the
landscape,
and
before
inclusion
became
the
word
that
comes
out
of
everyone's
mouth
today.
She
was
certainly
leading
the
effort
to
make
sure
that
all
corners
of
our
neighborhoods
and
our
city
were
part
of
the
celebration
of
this
city.
And
so
I
want
to
invite
to
the
microphone
ms
colette
phillips.
D
How
fortuitous
that
we
should
be
doing
this
on
the
day
that
we
mark
the
anniversary
of
the
assassination
of
dr
martin
luther
king.
This
campaign
truly
embodies
everything
that
dr
king
stands
for,
because
at
the
heart
of
the
campaign
is
to
change
the
narrative
about
boston
but,
more
importantly,
to
reinvigorate
the
economy
by
driving
visitors
and
residents
alike.
D
To
experience
some
of
the
traditionally
under
visited
small
businesses
from
downtown
to
our
city's
neighborhoods,
such
as
roxbury
and
chinatown
and
dorchester
jamaica,
plain,
east
boston,
south
end
roslindale,
the
north
end,
all
of
which
have
been
severely
impacted
economically
by
the
pandemic.
As
a
small
business
owner
myself.
D
This
campaign
was
a
great
opportunity
to
work
on
a
project
that
so
deeply
affects
a
city
that
I
love
that
we
all
love
at
such
a
historic
and
inflection
time
with
the
city
having
its
first
elected
woman,
person
of
color
and
asian-american
mayor
phase.
One
of
this
campaign
was
launched
exactly
a
year
ago
and
it
has
already
proven
to
be
a
game
changer.
D
The
campaign
has
won
three
international
industry
awards
and
the
city
has
embraced
this
new
narrative
that
truly
reflects
the
multi-ethnic
and
multicultural
aspect
and
welcoming
city
that
boston
today
is
madam
mayor.
Both
you
and
chief
edua
should
be
proud
of
the
team
that
was
assembled
to
work
on
this
initiative.
D
Colette
phillips
communications,
working
as
the
lead
agency
was
delighted
to
partner
with
darren
bascom,
the
founder
and
principal
of
proverb
agency,
who
has
captured
the
essence
of
our
people
and
our
diverse
communities.
Proverb
delivered
creative
assets
in
60
days
during
phase
one
and
has
delivered
once
again
a
brilliant
creative
campaign.
D
D
E
E
We
need
to
tell
people
that
this
is
a
welcoming
city
that
is
a
place
for
all
to
come
and
visit,
and
that
is
what
this
campaign
not
only
strives
to
do,
but,
as
we
know
now,
actually
has
done.
I've
had
the
privilege
of
traveling
around
the
country
talking
about
this
campaign
in
a
variety
of
forums,
and
I
will
tell
you
that,
on
the
national
stage,
people
are
now
talking
about
boston.
It
has
made
a
true
difference.
E
So
I'm
delighted
as
the
ceo
of
the
leading
tourism
agency
in
this
region
to
to
partner
with
colette
and
with
darren
on
this
extraordinary
campaign,
and
I
also
want
to
just
call
out
two
of
my
team
members.
We
have
many
on
our
team
that
worked
on
this-
that
helped
partner
and
and
drive
this
campaign
helena
ashikaye
our
executive
vice
president
and
david
o'donnell,
our
vice
president
for
strategic
communications.
They
are
rock
stars
and
great
partners
in
this,
and
now
I'm
going
to
turn
it
over
to
my
extraordinary
partner,
darren
baskam.
E
I
know
we
say
this
all
the
time,
but
we
could
produce
this
campaign
in
round
one
without
ever
seeing
each
other
in
person,
the
entire
campaign
was
done.
Virtually
I
had
never
met
darren
in
person.
We
got
to
a
photo
shoot
and
I
was
like
wow
look
at
you
anyway.
It
was
so
much
fun
and
I'm
so
delighted
to
call
these
lovely
people,
my
friends
now
in,
in
addition
to
being
my
partner,
so
darren
I'll.
Let
you
take
over.
F
Great
stuff,
thanks
martha,
thank
you
colette,
thank
you
marawu
and
you
I
just
want
to
open
up
by
just
saying
I
love
to
travel,
and
you
know,
and
one
of
the
things
that
I
love
about
traveling
and
I
feel
like
it's
had
as
big
of
an
impact
on
anything
that
I've
done
in
my
formal
education
or
my
family
of
origin,
and
you
know-
and
I
think
particularly
you
know-
when
you're
in
circumstances
that
are
outside
of
your
own
or
outside
of
the
country,
is
one
of
the
things
that
you
realize
pretty
quickly
is
that
there
are
a
lot
of
right
ways
to
do
the
same
thing,
and
you
know-
and
I
think
that
that
has
to
make
you
more
open,
more
creative.
F
You
know
and
and
perhaps
even
a
bit
more
optimistic.
You
know
to
that
end.
You
know
we.
We
think
that
you
know
boston
is
no
stranger
to
demands
for
representation,
and
you
know,
and
this
campaign
you
know
makes
that
demand.
F
You
know
in
a
way
that's
both
expected
and
unexpected,
and-
and
so
you
know
this
year,
we
really
set
out
to
create
something
that
the
city
can
continue
to
grow
into.
You
know
there's
a
lot
of
work
to
be
done,
but
what
we're
sharing
here
is
a
portrait
of
boston
and
her
people
and
and
in
many
cases
you
know
people
in
places
that
are
sometimes
left
out
of
the
frame.
F
You
know
once
again,
as
martha
suggested.
You
know
we
continue
to
lean
into
the
market
research
you
know
and
and
the
perceptions.
You
know
that
we're
trying
to
you
know
overcome
or
some
of
the
perceptions
that
we're
now
looking
to
reinforce
and
reintroduce
and
perhaps
even
build
some
muscle
memory
around
are
going
to
take
some
time.
F
But
ultimately
you
know.
We
think
that
what
we'll
end
up
with
you
know
is
a
city
that
is
much
more
competitive
as
a
tourism
destination
and
ultimately
will
help
to
support
a
much
more
vibrant
economy.
F
You
know,
and
so
I
what
I
will
say
before
we
show
you
our
new
spot
is
that
you
know
some
people
may
look
at
this
campaign
and
and
think
wow
boston
looks
really
different,
but
I
think
that
to
many
of
us
we'll
look
at
this
and
we'll
see
something
that
looks
a
great
deal
more
familiar.
F
So
with
that
being
said,
we'll
give
you
our
new
spot.
I
A
Well,
that
was
pretty
exciting
and
I'm
looking
forward
to
seeing
that
and
my
greatest
appreciation
is
that
maybe
now
people
will
stop
asking
us
to
say
park
the
car
mojave
yard,
but
this
is
that
was
excellent,
so,
first
of
all
another
round
to
the
team
for
what
they've
done
here,
I
want
to
invite
up
a
really
important
piece
of
the
fabric
of
our
community,
mr
t.j
douglas,
who
is
the
co-founder
of
urban
grape
if
you're
not
familiar
with
urban
grape.
A
First
of
all,
you
better
be
after
today,
phenomenal
business
located
in
the
south
end
has
been
a
phenomenal
part
of
some
of
my
dinners
with
the
wine
that
they
sell.
But
anyway,
I'm
going
to
invite
tj
up
here.
Who
is
one
of
the
participants
in
the
first
phase
of
the
campaign
to
talk
a
little
bit
about
his
experience.
H
My
wife,
hadley
and
I
were
excited
to
have
our
wine
store
the
urban
grape
included
in
the
2021
campaign,
because
its
purpose
was
so
closely
aligned
with
our
mission,
which
is
building
community
through
beverage
and
making
all
people.
People
feel
confident
exploring
the
often
intimidating
world
of
wine.
H
Our
internship,
the
urban
grape
wine
studies
award
for
students
of
color
and
our
newest
wine
company
progressive
wine
co
build
on
this
concept
of
accessibility
for
everyone.
All-Inclusive
boston
shed
a
much
needed
light
on
our
city's,
thriving
bipoc
women
and
lgbtq
plus
owned
companies,
encouraging
tourists
to
go
beyond
the
guidebooks
and
discover
exciting
companies
like
ours
that
they
might
not
have
heard
of
before,
even
if
they
were
just
visiting
from
across
the
country
or
across
the
river.
Like
cambridge,
this
campaign
undoubtedly
helped
the
urban
grape
to
have
its
best
sales
year
in
our
10-year
history.
H
Boston
is
lucky
to
have
so
many
neighborhoods
filled
with
the
thriving
small
businesses
and
we're
excited
to
see
this
campaign
continue
to
shine
a
light
on
all
of
the
many
diverse
offerings
of
this
great
city.
Together,
we
are
showing
the
world
why
boston
deserves
its
place
among
the
best
tourist
cities
in
the
world
and
my
home.
Thank
you
so
much.
A
Thank
you,
tj,
and
one
of
the
other
reasons
that
it's
really
important
to
support
our
small
businesses
is
that
they
do
more
than
provide
the
goods
and
services
that
each
of
us
are
able
to
benefit
from,
but,
for
instance,
urban
grape
has
its
own
program
to
connect
boston
residents,
particularly
residents
of
color,
to
opportunities
to
get
into
the
industry
by
providing
scholarships,
and
so
again,
we're
always
very
happy
to
support
the
urban
grape.
A
The
work
that
you
do,
both
in
the
store
and
out
of
the
store,
and
so
finally,
I
want
to
well
there's
two
things.
I'll
do.
One
is
there's
another
business
that
was
highlighted
by
the
all-inclusive
boston
campaign,
zazz
restaurant,
which
this
is
another
really
important
day,
because
they
just
started
their
first
day
on
the
eighth
floor
here
of
city
hall,
and
so,
if
you're
looking
for
lunch,
we
invite
you
to
support
that
small
business
upstairs
eighth
floor
816.
A
and
but
I'm
going
to
invite
maggie
baxter
the
vice
president
of
programming
at
nbc10.
I
just
want
to
give
a
little
note
in
my
previous
role.
Nbc
boston
was
a
really
tremendous
community
partner
in
getting
information
out
there.
That
normally
does
not
get
to
all
parts
of
the
community
and
they
really
take
seriously
that
word
partner
and
making
sure
that
they
are
sharing
as
much
information
with
all
sections
of
boston
as
possible,
and
so
it
similarly
is
true
here,
and
so
I
want
to
invite
maggie
to
come.
G
Thank
you,
everyone
what's
nice
for
me
is
I
look
out
here.
I
see
so
many
familiar
faces
and
I
know
it's
because
we
all
care
about
the
same
thing,
so
I'm
so
happy
to
be
here
today.
I
want
to
thank
colette
for
your
incredible
voice
and
commitment
to
our
communities
martha
and
darren.
I
couldn't
this
work.
You're
doing
is
amazing
chiefy
to
thank
you
for
your
support
and
guidance
and
everything
you've
done,
and
thank
you
mayor
wu
for
your
incredible
leadership.
G
So
I
have
to
tell
you
that
all
of
us,
at
nbc
and
telemundo
stations
here
in
boston,
are
so
proud
to
support
all-inclusive
boston
because
it
means
we
get
the
chance
to
celebrate
and
build
the
richly
diverse
and
vibrant
communities
that
make
up
our
great
city.
G
The
nbc
universal
partnership
on
this
campaign
will
ensure
that
all
the
important
messages
you're
hearing
today
reach
all
the
neighborhoods
of
boston,
all
over
new
england
and
beyond.
As
you
know,
we
have
stations
throughout
the
country,
so
we're
looking
forward
to
sharing
all
of
these
stories
in
a
wide
platform.
G
You
will
see
our
coverage
in
spanish
and
english,
and
this
will
include
stories.
Programs
events
and
so
much
more
and
you'll
see
them
across
all
of
our
more
than
20
platforms,
streaming:
digital
apps
out
of
home,
and,
of
course
this
will
be
across
all
four
of
our
stations,
nbc,
10,
boston
and
ecn,
telemundo,
nueva,
anglatera
and,
of
course,
nbc
sports
boston.
G
The
message
launched
today
will
elevate
the
voices
of
our
diverse
communities
and
the
vibrant
small
businesses,
restaurants
and
parks
that
shape
this
great
city.
Our
stations
truly
believe
in
telling
everyone's
story.
We
are
grateful
to
be
part
of
an
all-inclusive
boston
to
tell
these
stories
from
the
many
people
and
the
many
cultures
that
make
boston
so
unique
and
make
us
all
stand
so
tall
and
proud.
Thank
you
so
much
I
am
honored
to
be
here
today.
F
Sure
so
so
the
idea
of
boston
accent
was
to
really
kind
of
take
something
that
that
the
city
was
known.
For
you
know
as
a
part
of
our
market
research,
you
know
the
city
was
known
for
many
things.
You
know,
including
the
city's
history.
You
know
sort
of
our
our
cultural
institutions,
but
sort
of
the
accent
was
sort
of
right
up
there.
You
know
and
and
really
kind
of
using
it
as
an
opportunity
to
reintroduce
the
city.
F
You
know
there
are
more
than
140
languages
that
are
spoken
in
our
city.
You
know
there
are
people,
who've
always
had
many
different
boston
accents
and
to
really
kind
of
use.
That
idea
as
a
metaphor,
to
be
able
to
underscore
just
the
rich
diversity
of
our
city,
the
rich
diversity
of
our
places.
You
know,
and
the
types
of
things
that
someone
can
access
on
the
other
side
of
a
visit.
J
The
idea
that
this
campaign
is
going
to
eventually
change
the
perception
of
the
city-
I
just
wonder-
and
I've
been
away
for
it,
but
you've
been
getting
resistance
to
some
of
the
things
that
you've
done,
and
it
comes
mostly
from
white
people.
This
is
happening
at
the
same
time
that
you're
trying
to
launch
this
campaign.
So
how
do
you?
How
do
you
think
this
is
really
going
to
go.
B
B
This
was
one
of
those
places.
Any
government
building
was
one
of
those
places
and
so
to
see
a
campaign
here
that
really
leans
into
the
fact
that
we
all
have
a
voice
and
we
all
need
to
be
heard
in
all
of
our
most
important
spaces,
whether
that
is
in
celebrating
the
small
businesses
and
the
economic
opportunities
and
the
fun
and
vitality
of
our
city
across
our
neighborhoods
or
in
the
most
basic
of
civic
spaces,
where
everyone
truly
should
be
welcome
and
seen
and
heard.
B
B
I
think
it's
the
perfect
time
to
tie
together
what
we're
doing
through
city
hall,
to
build
communities
to
create
the
safe,
vibrant,
healthy
spaces
for
everyone
to
be
together
and
to
emphasize
that
that
is
truly
a
welcoming
space
for
everyone,
our
residents
from
all
across
the
city,
to
connect
with
each
and
every
one
of
our
neighborhoods
and
visitors.
To
this
incredible.
A
Place
so
I
know
that
we
have
budgeted
for
adding
an
extra
million
dollars
to
the
campaign
to
break
out
of
not
just
this
region,
but
across
the
country.
B
E
So
we
we
do
track
metrics,
we
track
activity
on
our
all
of
our
digital
assets.
We
track
and-
and
this
is
a
multi-faceted
campaign
we
have
influencers
coming
in
from
all
over
the
country-
to
generate
social
media
activity
around
the
city
of
boston
and
our
unique
neighborhood.
So
we'll
track
metrics
around
all
of
those
activities.
We
will
actually
be
able
to
pick.
We
call
it
pixeling
advertisements
and
trace
the
user
journey
from
the
moment.
Someone
clicks
on
an
ad
to
hopefully
the
moment
they
arrive
in
our
city.
E
So
we
will
absolutely
monitor
that
and
then
we
did
conduct
a
very
significant
research
program
in
advance
of
launching
phase
one.
I
think,
after
this,
this
second
half
of
the
campaign
marinates
in
the
market
for
a
while,
we'll
be
ready
to
refresh
that
research
and
it's
attitudinal
research.
It's
it's
talking
to
residents
and
visitors
about
their
thoughts,
their
impressions
of
boston.
E
So
we
have
that
first
iteration
to
look
at
and
then
we
can
go
out
and
do
a
second
phase
of
that
research
as
well
and
see
if
we've
moved
the
needle
on
perception
and
then
also
while
we
don't
necessarily
haven't
tracked
visitor
demographics
in
terms
of
diversity.
I
think
this
will
allow
us
to
now
start
looking
at
that
metric
as
well.
E
How
diverse
are
the
visitors
that
are
coming
to
boston
and
and
in
fact
we
can
track
cell
phone
usage,
so
we
can't
actually
even
trace
the
visitor
journey
once
they
get
here
to
various
neighborhoods
in
boston.
So
we
can
see
that
if
someone
is
staying
in
a
hotel
in
back
bay,
have
they
journeyed
to
roxbury
to
have
dinner
in
a
restaurant
there
have
they
made
it
over
to
dorchester
or
east
boston.
So
there
are
many
ways
that
we'll
be
able
to
measure
this
and
that
work
will
be
ongoing
throughout
the
next
year.
K
E
You
know
4
000
is
a
is
a
great
number.
That
was
a
number
that
transpired
during
really
the
peak
of
the
pandemic.
So
you
know
we
would
have
thought
that
if
we
weren't,
if
we
were
in
normal
times,
that
number
would
have
been
much
more
significant
for
us.
But
again
we
have
all
of
these
tools
in
place
that
we
will
be
able
to
track.
We
can
literally,
as
I
said,
track
and
ad.
If
we
do
a
digital
ad
and
someone
clicks
on
it,
they
come
to
our
all-inclusive
website.
E
By
the
way
we
have
a
complete
all-inclusive
boss
website,
that's
associated
with
this
campaign,
so
we
can
track
the
visitor
journey
we
can
tell
if
they
booked
a
hotel
room.
We
can
tell
if
they
booked
a
flight
and
we
had
significant
flight
bookings.
Ironically,
from
from
our
last
iteration
of
the
campaign
tracking,
the
number
of
visitors
post
pandemic
is
going
to
be
very
challenging
because
our
benchmark
would
really
be
2019
and
we
didn't
have
this
campaign
in
the
marketplace
then.
E
So
you
know
we're
hoping
that,
now
that
that
travel
is
coming
back
more
robustly
that
we
will
be
able
to
store
my
phone
training,
we
will
be
able
to
start
to
to
track
actual
numbers
of
visitors
associated
with
this
campaign.
And
again,
as
I
said,
demographic,
oh
at
least
yeah.
That's
definitely
our
hope.
We
know
that
we
know
that
pent-up
demand
is
showing
its
face
right
now
across
the
travel
industry,
and
you
know
we're
hoping
it's
a
competitive
market
out
there.
E
Every
city
has
suffered
from
the
pandemic
and
every
city
is
going
after
visitors,
concurrently,
we're
hoping
that
this
message
resonates
above
all
others,
at
least
above
all
others,
and
encourages
people
that
might
have
been
planning
a
trip
somewhere
else
to
instead
give
boston
a
try
and
really,
in
particular,
people
that
might
have
been
here
before
experience
some
of
our
traditional
assets,
as
we
like
to
say
in
the
campaign
from
fenway
to
faneuil
hall
and
didn't
really
know
about
all
of
the
other
extraordinary
cultural
assets
in
other
parts
of
the
of
the
city.
E
We
want
repeat
visitors
to
come
and
and
take
a
look
at
a
different
boston
than
they
may
have
experienced
before
so
we
will
have.
We
will
have
methods
in
place
to
track
all
of
that.
C
B
Sums
up
what
I
see
as
the
three
main
measures
of
success
or
the
three
main
goals
or
benefits
from
the
city
side.
Is
that
one
a
year
from
now
that
our
small
businesses
and
our
tourism
and
hospitality
industry
and
all
of
the
jobs
that
that
represents
that
we
really
feel
like
we're
on
solid
footing
growing
supported,
and
I
know
that
our
recovery
is
going
to
be
central
to
that
one
of
the
it's
one
of
the
biggest
in
the
third
largest
industry
in
in
boston.
C
J
B
B
I'm
really
really
excited
at
where
we
are
and
the
chance
to
connect
again
this
moment
of
recovery
where
it
feels
like
people
are
itching
for
something
to
do
and
experience
and
go
see
and
be
together
in
person
with
a
moment
of
very
critical
importance
for
our
city's
economic
recovery.
We
are
trying
to
do
everything
possible
to
get
folks
back
into
our
city
from
our
workforce,
both
with
the
new
activities
and
coordination
among
our
major.
B
Partners
across
the
workforce
across
organizations
downtown
just
to
see
we
if
we
all
band
together
and
we
reopen
boston
formally
on
april
13th
and
have
activities
for
everyone
to
see
what
an
impact
that
makes
for
the
small
businesses
that
depend
on
that
foot
traffic,
but
we're
also
working
to
make
it
easier
and
more
possible
for
our
workforce
to
balance
this
hybrid
new
hybrid
economy
and
how
to
work
in
person
we're
working
to
bring
down
barriers
when
it
comes
to
child
care
access.
We
are
fighting
every
day
for
reliability
and
affordability
on
our
transportation
system.
B
We
are
working
to
curb
the
costs
in
our
housing
market,
because
that's
all
central
and
at
the
foundation
of
whether
families
can
afford
to
live
and
thrive
and
enjoy
every
part
of
our
city.
So
I
think
this
comes
at
the
perfect
moment
and
again
as
someone
who
walked
into
this
building,
never
imagining
that
one
day
I
could
be
on
the
other
side
of
those
counters
and
making
having
conversations
to
set
decisions
and
policies
that
impact
so
many
across
our
city
and
beyond.
L
Regarding
I'm
not
trying
to
step
on
your
quest
and
accent,
question
or
anybody
else's
question,
if
I'm
reading
this
right,
you're,
not
saying
that
everything
that
boston
people
think
of
when
they
think
of
boston
is
off
the
table,
you're
trying
to
get
people
to
explore
outside
what
has
been
traditionally
lost
and
all
the
ships
all
the
dogs
on
boston
accent,
all
the
pizza
joints
in
the
north
end.
L
B
I
D
Was
going
to
say
one
of
it's
not
either
or
it's
every
thing,
and
I
think
one
of
the
things
that
we
haven't
really
addressed
with
this
campaign
or
no
one
has
asked,
is
this
campaign
is
also
about
attracting
talent
to
boston.
D
Many
of
the
business
communities
tell
you
that
they
have
a
hard
time
attracting
people
of
color
to
boston,
to
work
and
by
changing
the
narrative
by
truly
showing
boston
as
an
all-inclusive
city.
It
will
help
them.
We
have
already
had
many
companies
ask
if
they
can
use
this
campaign
as
part
of
their
recruitment
package
and
to
put
it
on
their
website.
F
Yeah
and
I
I
would
just
add
that
you
know
we
really
tried
to
define
accents
something
broadly.
F
It
wasn't
just
how
you
speak,
it's
how
you
do
the
things
that
you
do.
You
know
one
of
my
favorite
scenes
in
the
commercial
is
in
the
opening,
with
brian
moy
from
shojo
you
know,
and
that
his
boston
accent
is
actually
how
he's
finishing
his
dish.
You
know,
and-
and
so
you
know
as
as
we
you
know
started
to
think
through
you
know
both
you
know
some
of
the
places
that
we
featured
in
the
campaign
that
are
both
very
traditional,
but
also
you
know
introducing
some
unexpected
cast
members.
F
You
know,
and-
and
you
know,
those
being
everyone
from
people
representing-
you
know
the
the
hospitality
industries
to
authors
to
academics
to
artists.
You
know
to
you
know:
even
you
know
fitness
and
wellness
professionals
and
what
have
you
you
know
so
so
you
know
we
really
have
kind
of
thought
about
it.
In
terms
of
you
know
the
way
in
which
you
do
the
things
that
you
do,
you
know
and
being
able
to
do
them
with
a
particular
flair
in
boston.
A
Well-
and
you
know
I'll
just
add
to
this
piece-
I
mean
there
were
really
two
questions.
How
does
it
make?
You
feel,
and
you
know
whether
or
not
it's
an
either
or
I'll
just
say
as
a
black
person
growing
up
in
the
city.
A
This
is
an
important
campaign
for
me
personally,
as
the
thing
you'll
always
hear
in
communities
of
color
is
that
we
never
see
ourselves
represented
in
in
how
we
market
our
city
and
so
again,
that's
the
really
important
piece
of
this
campaign,
not
just
in
the
name
of
the
campaign,
all
inclusive,
but
in
what
they're
actually
putting
out-
and
you
know
a
piece
of
this
too-
is
that,
as
we
are
using
this
campaign
to
attract
visitors
and
tourists
to
the
area,
it's
also
about
how
we're
turning
residents
into
tourists
in
our
own
city.
A
I
remember
growing
up,
and
you
know
there
were
folks.
I
went
to
high
school
with
in
dorchester
that
had
never
been
to
charlestown
and-
and
it's
too
easy
in
our
city,
to
get
comfortable
with,
what's
right
down
the
street
versus
hopping
on
a
free,
28
bus,
just
putting
that
little
plug
in
there
to
visit
other
neighborhoods
and
other
restaurants
and
other
cultural
institutions,
and
so
as
much
as
this
is
a
campaign
for
drawing
new
people
to
our
city.
A
It's
also
about
how
we're
making
our
residents
imbibe
all
that
the
city
has
to
offer-
and
I
just
want
to
make
a
small
amendment
to
a
question
that
miss
wintersmith
asked
me
earlier
about
how
much
money
we're
adding
to
this
campaign.
I
seem
to
have
lowballed
the
number
at
1
million,
and
actually
we
are
going
to
be
adding
close
to
one
and
a
half
million
dollars
to
boost
this
campaign.
J
A
A
Right
yeah,
so
so
I
think
you
know
and
what
we
shared
earlier.
So
the
question
was:
does
the
city
have
a
plan
to
make
this
money
back?
So
you
know,
I
think,
through
responses
given
earlier
about
how
we're
looking
to
double
the
amount
of
visitors
coming
to
the
city,
we
do
expect
that
we
would
get
that
money
back
both
on
the
visitors
that
are
coming
here,
but
also
in
the
tax.
K
B
Boston
has
seen
in
our
city
in
some
ways
a
difference
in
a
tren
in
the
trend
across
compared
to
cities
across
the
country.
Over
the
last
few
months,
our
public
safety
numbers
have
been
on
the
decline
in
terms
of
incidents
of
concern
and
violence.
Now,
even
one
single
instance
in
our
community
is
too
many
and
we
are
putting
in
the
resources
for
trauma,
supports
for
violence,
prevention
and
interruption
in
every
possible
mechanism,
through
community
partnerships
and
through
our
public
safety
and
other
city
agencies.
H
For
me,
any
latest
on
the
outdoor
dining
permits
since
governor
baker
signed
the
legislation
on
friday.
B
Yes,
okay,
hold
on.
Let
me
make
sure
I
have
the
details
right,
but
I
my
understanding
is
even
that
the
city
has,
I
think,
even
issued
some
of
our
permits
already.
I
know
that
the
okay-
I
don't
have
the
latest
on
my
phone.
I
apologize.