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From YouTube: FEBRUARY 27 2020 Statements Michelle Stilwell
Description
The Legislative Assembly of British Columbia
5th Session
41st Parliament
A
Hartsville
quality
island
shoppers
don't
have
to
look
far
to
find
quality
foods
and
products,
and
a
new
initiative
is
making
sure
that
they
know
how
Island
good
is
a
Vancouver
Island
initiative
to
promote
locally
made
and
grown
products
under
a
single
brand.
It's
the
brainchild
of
Vancouver
Island
Economic
Alliance,
a
nonprofit
focused
on
the
economic
vitality
of
Vancouver
Island
and
the
Gulf
Islands
realizing
the
island
was
not
producing
the
level
of
goods
it
needed
for
a
stable
economy.
A
The
team
came
up
with
the
idea
for
Island
good,
a
brand
that
could
encourage
production
and
support
the
economy
while
also
raising
consumer
awareness
of
local
goods.
The
team
believed
that
people
wanted
to
buy
local
and
if
shoppers
could
find
those
products
easily,
they
would
respond
with
their
wallets.
The
theory
was
put
to
test
and
over
six
months
in
2018
across
forty
five
grocery
stores.
Retailers
like
quality
foods,
could
advertise
the
brand
in
flyers
or
use
Island
good
stickers
to
identify
bulk
products
that
came
from
local
businesses.
A
Producers
could
also
include
the
label
on
their
products.
The
result
was
beyond
the
Alliance's
imagination,
with
the
average
increase
of
sales
of
16.4%
with
early
success.
Island
good
shows
no
signs
of
slowing
down.
Shoppers
can
find
the
brand
in
grocery
stores
and
retail
locations
and
licensees
range
from
producers
of
seafood
to
mattresses.
The
news
edibles
Farm,
French,
Creek
seafood,
ox
box
and
spring
food
farms
are
among
the
businesses
in
my
region
that
have
jumped
on
board
via
and
tourism.
A
Vancouver
Island
also
now
have
us
partnership
to
Market
Island
good
in
the
tourism
sector,
recognizing
that
tourists
also
want
to
buy
local
I
want
to
commend
George
Hansen
via
president
and
the
island
good
team
for
the
work
to
launch
this
brand
and
support
our
economy.
The
next
time
any
of
the
members
visit
a
local
grocery
store.
I
encourage
you
to
keep
an
eye
out
for
Island
good.
You.