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From YouTube: How To Escape Poverty - 'Is Your Thinking Keeping You Poor?' - Professional Speaker Douglas Kruger
Description
Professional speaker & business author Douglas Kruger addresses a group of South African university students on the topic of poverty, entrepreneurship, and important differences in mindset between rich and poor, and how they can use these mind-set shifts to grow their careers. He explores the futility of relying on government, the importance of being your own boss, and the inherited baggage that can keep good people in generational cycles of poverty.
A
Seriously,
not
a
single
one.
A
couple
of
weeks
ago,
I
saw
something
that
you
don't
see
every
single
day
it
was
an
accident
between
a
Ferrari
and
a
VW
Golf.
By
the
time
that
I
arrived,
the
VW
Golf
was
on
one
side
of
the
road
and
it
was
a
little
shorter
than
it
was
meant
to
be
originally
and
on
the
other
side
of
the
road.
Was
this?
What
used
to
be
a
six
foot?
A
A
You
see
every
day,
so
I
pulled
my
car
over
I
put
a
little
fit
a
comment
on
Facebook
and
I
said:
let's
have
a
moment
of
silence
for
the
mighty
fallen,
never
again
to
go
from
nought
to
a
hundred
in
six
point,
three
or
three
point
six
seconds
and
the
reaction
that
I
got
from
some
of
my
friends
on
Facebook
was
interesting.
People
said
they
didn't
say
things
like
what
a
shame.
A
What
a
pity
our,
what
a
loss
they
said
serves
him
right
and
the
hatred
just
kept
on
coming
one
comment:
after
another:
how
can
he
drive
a
car
like
that
in
a
country
like
this?
Our
roads
are
wrong
for
it
he
was
probably
drunk.
One
person
stopped
just
short
of
accusing
him
of
being
a
child
molester,
and
it
was
fascinating
to
me
just
to
see
the
level
of
hatred
aimed
at
this
Ferrari
driver.
Now,
here's
the
interesting
bit
about
it.
A
The
only
information
that
I
put
on
Facebook
was
there
has
been
an
accident
between
a
golf
and
a
Ferrari.
That's
it
we
don't
know
who
was
wrong.
We
don't
know
if
it
was
the
golf
driver
who
made
the
mistake.
We
don't
know
if
a
dog
didn't
run
across
the
road
and
caused
this
thing.
But
what
was
interesting
is
it
showed
up
a
belief
system
that
most
of
us
don't
even
know
we
have
it's
a
bias
against
the
rich.
It's
fascinating.
A
Now,
in
a
room
like
this,
we
are
all
studying
and
working
toward
building
careers,
building
futures
becoming
high
net-worth
individuals.
Let
me
ask
you
a
question:
do
you
reckon
you
can
become
a
high
net
worth
individual
at
the
same
time
as
hating
wealthy
people?
It's
a
self-limiting
belief
and
it
actually
gets
in
the
way.
But
what's
fascinating
is
that
the
kind
of
thinking
that
is
handed
down
to
us
from
generation
to
generation
is
invisible.
A
A
A
That's
a
bit
more
sinister!
Isn't
it
a
little
bit
darker
and
it's
really
interesting
because,
particularly
in
South
Africa,
we
have
spent
decades
trying
to
unravel
a
belief
system
about
racism.
That's
been
handed
down
from
generation
to
generation,
but
we
are
not
aware
of
other
beliefs
that
are
handed
down
to
us,
particularly
beliefs,
about
wealthy
people,
and
here
we
all
are
chasing
these
goals
and
chasing
these
lives,
while
at
the
same
time
feeling
uncomfortable
about
talking
about
money
or
talking
about
wealthy
people,
as
though
they
are
obviously
evil.
They
come
from
the
devil.
A
Let's
take
a
look
at
how
this
thinking
is
created,
how
its
generated,
how
its
handed
down
from
generation
to
generation
and
how
it
can
stop
you
from
achieving
your
goals.
The
point
is
to
unravel
it,
get
it
out
of
our
minds.
X
I
sit,
be
rid
of
it,
be
free
of
it,
so
that
we
can
actually
chase
the
goals
that
we
have
in
life
and
become
all
God
intended
us
to
be
in
my
family.
If
you
go
back
two
generations
to
my
grandmother,
she
used
to
work
at
an
English
manor
house
in
Manchester.
A
Is
anyone
here
ever
watched?
The
show
on
TV,
quite
a
quite
amateur,
show
called
Downton
Abbey
anyone
seen
it
no
okay,
the
basic
idea
is
you've
got
two
sets
of
people.
You've
got
the
higher
class
folks
who
own
this
Abbey
they're
kind
of
semi
royalty
in
the
in
the
United
Kingdom.
Then
you've
got
the
people
downstairs
who
run
everything
they
do
the
cooking.
They
do
the
sweeping
the
cleaning
it's
the
the
staff.
My
grandmother
was
part
of
the
manor
house,
but
she
was
not
the
people
upstairs.
She
was
the
people
downstairs.
A
She
was
one
of
the
maid
servants
who
helped
to
keep
this
manor
house
clean
and
if
you
have
to
see
pictures
of
the
way
that
they
dressed
at
the
time,
it
was
the
full,
old-style
regalia.
She
had
the
little
apron
and
the
little
maids
outfit
and
the
little
feather
duster
and
it's
everything
we
think
of
a
slightly
kinky
today.
A
But
of
course,
at
the
time,
it
was
nothing
like
that
this
was
a
woman
who
worked
incredibly
hard
from
dusk
till
dawn.
This
was
a
woman
whose
back
was
sawed
more
often
than
not.
This
was
a
woman
who,
if
you
ever
met
her
and
put
your
hands
on
her
hands,
you'd
find
nothing
but
calluses
and,
most
importantly,
this
was
a
woman
who
had
no
voice
in
the
face
of
authority,
because
the
thinking
back
then,
for
both
the
lower
classes
and
for
women
was
keep
quiet.
Don't
make
waves,
be
a
cog
in
the
system.
A
We
don't
want
to
know
that
you
exist.
We
just
want
to
see
that
your
job
gets
done,
and
this
is
the
kind
of
thinking
that
is
then
handed
down
from
generation
to
generation
and,
what's
interesting
is
that
when
my
dad
came
along,
my
grandmother
was
looking
for
the
best
advice
she
could
possibly
give
to
him
about
work
and
wealth
and
how
to
make
your
way
in
the
world.
She
went
rummaging
around
in
her
mind
and
she
came
up
with
this
Jim
and
it
was
the
advice
she
gave
to
my
dad.
A
She
said
my
son
get
a
trade
that
way
you
will
never
starve
to
death.
Who
here
has
heard
some
variation
of
that
advice?
Yeah
yeah,
a
lot
of
us
have
heard
things
down
those
lines.
There's
nothing
wrong
with
getting
a
trade,
you
can
become
a
plumber
and
you
can
become
very
wealthy
as
a
plumber,
but
listen
to
the
second
half
of
that
sentence.
Did
she
say
so
that
you
can
become?
All
god
intends
you
to
be?
A
Is
it
so
that
you
can
let
your
light
shine
so
that
you
can
become
wealthy
so
that
you
can
achieve
goals?
No,
it's
so
that
you
never
starve
to
death.
The
thinking
comes
from
a
place
of
desperation
and
that's
the
thinking.
That's
handed
down
generation
to
generation
and
the
weird
part
is
it's
completely
invisible
to
us.
We
hear
this
advice
and
we
think
it's
right
and
we
think
it's
normal
now,
I'm,
not
picking
on
my
grandmother.
A
She
was
doing
the
best
she
could
with
the
ideas
that
she
had
without
perhaps
knowing
how
much
damage
it
can
do
to
future
generations.
Take
a
look
at
the
building
you
see
behind
me
there.
That
is
an
Industrial
Revolution
era
factory,
it's
about
a
hundred,
maybe
120
years
ago.
What
other
building
that
we
have
today
looks
very
similar
to
that
factory
out
loud.
What
do
you
think?
A
Hospitals?
What
else
schools,
schools,
yeah
schools
and
here's
an
interesting
one
r-run
according
to
the
Industrial
Revolution
age
of
thinking,
picture
this
for
a
second,
you
drop
your
kids
off
at
school
or
you
as
a
child
or
dropped
off
at
school,
and
you
line
up
in
neat
lines
and
the
foreman
I
mean
the
teacher
blows
the
whistle
or
rings
the
bell,
and
in
your
neat
lines
you
go
to
your
workstation
and
you
sit
down.
A
You
sit
down
at
your
little
workstation
and
you
work
for
a
number
of
hours
and
then
the
foreman
I
mean
the
teacher
blows.
The
whistle
rings
the
bell
and
you
take
out
your
little
lunch
box
and
you
can
have
some
food.
Then
the
whistle
goes
again.
You
go
back
into
your
work
station.
You
sit
down.
It
is
run
according
to
an
industrial
revolution
era
Factory.
Why?
A
A
So
what
are
some
of
the
alternatives?
Well,
that's
what
I'd
like
to
look
at
with
you
here
today,
I
like
to
call
that
style
of
thinking
the
wheelbarrow
way.
It
basically
goes
like
this.
It's
like
the
parents
get
hold
of
their
child,
the
young
son,
the
young
daughter,
they
say
my
son,
my
daughter,
you
are
young
and
strong.
You
must
go
out
into
the
world
and
earn
coins.
Here's
how
you
do
it
pick
up
your
wheelbarrow
load,
it
full
of
bricks,
and
for
every
hour
that
you
push
your
wheelbarrow,
you
will
get
one
coin.
A
If
you
want
a
second
coin,
you
have
to
push
your
wheelbarrow
for
a
second
hour
now.
We
think,
like
that,
we
go.
The
only
way
to
earn
coins.
Is
to
work
for
a
set
number
of
hours,
so
let
me
go
and
get
a
job
and
be
dead
on
a
boss.
Now
you
work
your
set
number
of
hours
every
day.
You
push
your
wheelbarrow
for
your
set
number
of
hours
and
a
horrible
thing
starts
to
happen.
A
You
start
to
realize
that
you
can't
quite
afford
the
car
you're
not
quite
breaking,
even
with
the
kids
and
their
education
and
the
debit
orders
and
the
bonds
and
so
on.
So
what
do
you?
Do?
You
go
back
to
the
thinking
that
was
handed
down
to
you
and
you
say
if
I'm
not
getting
enough
coins,
what
do
I
have
to
do?
I
have
to
push
a
second
wheelbarrow
in
the
evenings
to
get
more
coins.
That
kind
of
thinking
keeps
families
in
generational
cycles
of
poverty.
A
If
you
take
nothing
else
away
from
today,
this
is
the
one
principle
that
is
the
most
important.
Do
not
tie
your
earning
to
the
number
of
hours
you
work.
You've
got
to
separate
those
two
and
I'll
show
you
how
today,
but
so
long
as
we
think
a
number
of
hours
equals
a
number
of
coins.
We
are
in
financial
trouble
because,
as
a
human
being,
you
only
have
so
many
hours
in
the
day
the
wealthy
person's
epiphany.
A
The
way
of
breaking
out
of
this
idea
is
this:
dump
the
bricks
in
your
wheelbarrow
get
rid
of
them
load
your
wheelbarrow
up
with
gold,
in
other
words,
for
every
hour,
that
you
push
that
wheelbarrow.
You
need
to
raise
the
value
of
your
work,
earn
more
coins
per
hour,
not
work
more
hours
in
order
to
get
more
coins,
so
that
make
sense.
Okay,
of
course,
that
raises
some
interesting
questions.
Are
how
the
heck
do
you
do
that
there
are
definitely
ways
of
doing
it.
A
What
are
some
of
the
things
that
our
families
teach
us
about
work
and
about
wealth
and
about
how
economies
work
and
once
again,
it's
not
to
say
that
they
are
trying
to
do
damage
in
our
lives?
They
are
doing
the
best
they
can
with
the
thinking
handed
down
to
them,
but
the
world
has
changed.
What
are
some
of
the
things
that
they
teach
us
work
hard?
A
There's
nothing
wrong
with
working
hard,
I
believe
in
working
hard,
but
the
goal
is
actually
to
make
money
not
to
work
hard,
and
there
is
a
very
big
difference
there
in
certain
companies,
people
think
you
are
fantastic
if
you
are
working
hard,
not
necessarily
if
you
are
being
effective.
So
what
they
do
is
people
make
a
show
of
the
number
of
hours
that
they
work,
how
they
work
over
weekend,
how
they
part
of
every
meeting
they're,
not
necessarily
getting
stuff
done,
but
they're,
showing
that
they're
working
hard
yeah,
that's
the
difference.
A
The
next
thing
is
play
it
safe
play
it
safe,
wealthy
people
take
risks
all
the
time.
The
middle
classes
and
poor
folks
take
no
risks
at
all.
In
fact,
I
heard
a
phrase
the
other
day,
that's
just
been
resonating.
In
my
mind
that
says
the
middle
classes
are
paralyzed
by
doubt
they
are
secure
to
the
point
of
paralysis.
They
do
not
take
risks
and,
of
course,
the
thinking
handed
down.
There
is
get
a
safe
job
and
let
someone
else
take
care
of
you
be
like
everyone
else.
A
Here's
an
obvious
thing
that
has
to
be
said.
If
you
be
like
everyone
else,
you're
gonna
earn
like
everyone
else.
If
you
choose
the
safe
route
in
life,
you
are
choosing
to
earn
less
than
you
potentially
could.
So
today,
let's
talk
about
the
idea
of
recession
versus
abundance.
You've
probably
heard
I
mean
it's
all
over
the
world
news
and
it's
in
every
newspaper,
every
blog
everywhere
you
go.
The
recession
that
we've
been
talking
about
that
kicked
in
in
2008.
What's
interesting,
about,
recessions
is
not
what's
going
on
in
the
world.
A
A
As
a
result,
then
there
are
other
speakers
was
a
gibe
particular
guy
in
the
states
named
randy
gage,
who
said
in
2008
the
world
issued
an
invitation
to
go
into
recession
and
I
politely
declined
and
he
says
he's
had
his
best
year
ever
every
single
year
since
then,
because
what
happens
is
when
we
are
told
that
there
is
a
recession,
we
stop
acting
in
ways
that
generate
money,
because
we
believe
that
people
aren't
buying.
We
haven't
discovered
a
recession
we
have
bought
into
the
concept
of
a
recession.
A
There
are
certain
companies
who
have
had
their
best
years
ever
since
right
the
way
through
this
recession,
because
they
simply
don't
believe
in
it.
Today,
I'd
like
to
share
with
you
a
tip
eight
ideas,
eight
ways
of
overhauling
your
thinking
that
have
to
do
with
work
and
wealth,
and
my
promise
to
you
is
that
they
are
going
to
be
uncomfortable.
I
hear
to
make
people
feel
good,
but
this
stuff
is
massively
important.
It's
important
because
we
are
still
being
taught
the
ways
to
work
that
are
outdated.
A
The
world
changes,
but
we're
still
practicing
the
old
ways.
If
you
do
do
the
Twitter
thing,
you're
more
than
welcome
to
tweet
about
it
as
you
go
along
I
see
a
couple
of
people
grabbing
their
phones.
When
you
see
the
eight
yeah,
if
you
want
to
connect
with
me
on
Twitter
use
at
Douglas,
Kruger
yeah,
you
can
say
this
guy
is
talking
a
load
of
rubbish,
or
this
is
a
valuable
idea.
Whatever,
but
I
warn
you
I'm
going
to
close
the
doors
and
check
every
tweet
before
I.
A
Let
you
out
I
will
find
you
epiphany
number
one
resenting
the
wealthy
says
more
about
us
than
it
does
about
the
wealthy,
there's
a
phrase
that
my
family
always
used
to
use
and
when
I
was
young
we
struggled
really
really
badly
with
poverty.
We
had
some
incredibly
rough
winters,
one
that
I
remember.
We
went
through
the
whole
of
July
with
our
power
cut
off.
We
had
our
local
church,
bringing
food
baskets
to
our
house,
and
I
lived
in
a
pretty
decent
neighborhood,
and
we
were
the
odd
ones
out.
A
So
it's
quite
rough
to
go
through
that
sort
of
thing
and
to
have
someone
else,
feeding
your
family
when
your
own
parents
can't
it
was
a
difficult
time
to
go
through.
But
what's
most
interesting
to
me
now,
looking
back
on
that
time
period
is
the
kind
of
language
that
my
family
used
around
the
dinner
table.
Has
your
family
ever
used
a
phrase
like
how
the
other
half
live
when
they
talk
about
rich
people
yeah,
you
know
what
it's
like.
It's
like,
rich
people
are
a
different
species.
A
The
way
that
I'd
like
you
to
look
at
the
difference
between
where
you
are
and
wealth
is
I
want
you
to
look
at
it
as
a
curve,
because
if
it
is
a
curve,
you
can
move
along
that
curve,
you
can
go
from
where
you
are
now
to
your
goals.
But
if
you
buy
into
that
thinking
that
says,
rich
people
are
just
a
different
species.
Then,
instead
of
a
curve,
there's
just
a
chasm
there's
a
hole.
A
There
is
an
absolute
void
between
where
you
are
and
where
you
to
be,
and
if
you
don't
believe
that
it's
possible
to
move
along
that
transition,
you
don't
act
in
ways
that
start
to
move
you
there.
The
first,
the
starting
point
in
becoming
a
high
net
worth
individual
is
the
belief
that
it
is
possible
that
a
wealthy
person
is
not
a
different
species
they're
just
further
along
on
a
continuum.
They
have
more
education
about
what
brings
in
money
and
how
to
achieve
goals
than
what
you
currently
have,
and
that's,
okay,
because
that
represents
hope.
A
That
means
you
can
learn
these
things.
You
can
do
them
resenting
the
wealthy
says
more
about
us
than
it
does
about
the
wealthy.
We
often
think
about
wealthy
people
as
they're,
obviously,
evil
they're,
obviously
corrupt.
They
obviously
stepped
on
people's
faces
to
get
where
they
are
now.
Forbes
magazine
paints
a
different
picture
of
that
they
take
the
highest-earning
individuals
on
the
planet
and
they
look
at
how
much
they
give
the
stats
bear
out
that
wealthy
people
give
more
per
capita
than
anyone
else.
A
We're
not
just
talking
about
more
money
because
they
actually
have
more
we're
talking
about
more
per
individual
in
percentage
form.
The
idea
that
wealth
people
are
wealthy
people
are
obviously
stingy.
Obviously,
evil
is
not
borne
out
by
statistics.
Yeah,
of
course,
there's.
Obviously
the
odd
jerk.
You
will
meet
the
odd
horrible
rich
person
they're
out
there,
certainly
in
their
numbers,
but
by
and
large
it
is
not
a
valid
rule.
That's
number
one
number
two.
A
There
are
three
things
that
money
is
not
money
is
not
the
root
of
all
evil.
That's
not
what
the
verse
says.
What
does
the
verse
say?
The
love
of
money-
and
it
also
doesn't
say,
is
the
root
of
all
evil.
It
says
something
down
the
lines
of
is
the
root
of
many
kinds
of
evil,
now
think
about
what
that
belief
would
do
to
Christian
families,
people
of
faith
if
it
becomes
a
locked-in
belief
and
it's
handed
down
generation
to
generation
money
is
the
root
of
all
evil.
Okay.
A
So
if
I
chase
it
there's
something
wrong
with
me,
you
can't
hold
that
belief
and
become
wealthy.
The
two
do
not
work
together
and
that's
one
of
those
things
that
we
need
to
check
out.
It's
a
misquote
of
the
original
verse
and
it's
damaging
it
does
a
lot
of
harm,
particularly
to
people
of
faith.
Money
is
the
first
thing.
Money
is
not
the
root
of
all
evil.
The
second
thing
money
is
not
embarrassing.
A
A
So
what
are
you
if
you're
a
horrible
person,
a
rich
version
of
you-
is
going
to
be
a
horrible
person
who's
able
to
do
more
if
you're,
a
good
person
who
likes
to
help
others,
a
rich
version
of
you
will
be
an
amplified
version
of
that
their
money
is
not
embarrassing,
and
if
we
are
embarrassed
by
money,
it
changes
a
number
of
things
around
the
dinner
table
as
a
family.
We
won't
talk
about
it.
No,
no.
A
The
middle
classes
like
to
talk
about
how
hard
we're
working,
but
we
never
talked
about
how
to
earn
money
or
how
to
lose
money.
All
of
the
rules
of
money
you
get
into
the
home
of
wealthy
people
and
that's
what
they
talk
to
their
children
about,
because
they
think
it's
important
money
is
not
embarrassing.
We
must
talk
about
it
and
number
three
you'll
see
that
little
pool
on
the
screen.
Their
money
is
not
finite.
It
is
not
finite.
It
is
not
a
limited
resource.
A
If
I
take
some
over
here,
there's
less
for
you,
money
doesn't
work
that
way.
I
have
a
friend
who
studied
to
be
a
doctor.
She
actually
qualified.
No,
in
fact,
forgive
me
I
got
that
one
wrong.
She
is
a
qualified
lawyer,
passed
her
bar
exam
and
what
she
then
did,
because
she
was
married
to
a
guy
who
is
quite
wealthy.
She
said
I'm
not
going
to
practice
law,
because
if
I
practice,
law
I
get
a
salary,
and
that
means
slightly
less
money
for
other
people.
A
Folks,
the
thinking
is
wrong.
She
has
the
world's
best
intentions
there,
but
what
she's
actually
doing
is
failing
to
contribute
a
little
bit
to
the
total
amount
of
money
available.
Work
doesn't
take
money
out
of
a
system,
it
adds
it
to
it,
the
more
people
we
have
running
their
own
businesses,
the
more
people
we
have,
selling
the
more
people
we
have
doing
stuff.
The
more
there
is
for
all
bring
your
skill
to
this
country.
Bring
your
talent
earn
money
for
yourself,
the
more
you
have,
the
more
there
is
in
totality.
A
It's
also
very
interesting
because
in
different
countries
they
think
about
the
finite
nature
of
money
in
different
ways.
Korea
about
10
20
years
ago.
They
decided
that
they
wanted
to
do
economic
upliftment
for
the
majority
of
their
people.
So
what
did
they
do?
They
took
a
look
at
America
and
they
said
I
reckon
we
contact.
We
can
take
on
their
car
industry
and
we
can
take
on
their
IT
industry.
A
Have
you
ever
heard
of
Samsung
yeah?
Have
you
ever
heard
of
any
of
the
Korean
car
brands,
yeah
Hyundai
and
what's
the
other
one
Kia,
and
they
are
absolutely
conquering
the
world
right
now,
because
what
they've
decided
to
do
is
to
grow
now.
Other
countries
around
the
world
and
in
fact
South
Africa,
is
a
prime
example.
We
go.
Oh
there's
a
finite
amount
of
money.
A
So
if
we
want
to
make
some
people
rich,
what
are
we
going
to
do
if
we're
going
to
take
from
others,
rather
than
growing
the
entire
pool,
bring
your
skill
grow,
the
country
we
need
entrepreneurs.
We
often
talk
about
how
much
we
need
jobs.
You
can't
falsely
create
a
job.
My
next
question
to
you
is
why
the
heck
would
you
want
a
job
you
can't
get
wealthy
in
a
job,
but
that's
what
we're
taught
as
middle-class
people,
we're
taught
be
like
everyone
else,
get
a
good,
safe
job.
Ok,
we'll
talk
about
that.
A
One
in
just
a
moment
as
well
number
three
represent
yourself,
represent
yourself,
there's
a
fantastic
book
and
when
I'm
king
of
the
world
I'm
going
to
make
it
mandatory
reading
for
everyone,
it's
called
outliers
by
Malcolm
Gladwell.
Anyone
here
read
that
yeah
I
highly
recommended
Malcolm
Gladwell
outliers.
A
He
talks
about
the
difference
between
people
who
fail
and
succeed
in
anything,
and
he
talks
about
how
in
wealthy
families
they
teach
their
children
something
very
different
to
what
is
taught
in
middle
class
and
poorer
families,
and
it's
just
how
to
interact
with
Authority
the
middle
classes
and
poorer
people
are
taught
to
fear
Authority
and
it's
industrial
revolution.
Thinking
you've
got
to
fear
the
guy
who
runs
the
factory
because
he
owns
your
life
yeah,
and
it
goes
like
this.
A
Let's
take
a
practical
example,
they
do
this
one
in
the
book
he
says:
you're,
taking
your
child
to
the
dentist.
The
middle-class
family
will
teach
the
child
that
the
dentist
is
God.
He
has
studied
for
eight
years,
and
he
knows
everything
there
is
to
know
you
as
the
child
must
shut
up,
sit
down,
keep
quiet,
and
even
if
it
hurts
don't
cry,
just
wait
for
it
to
be
over,
do
whatever
he
tells
you
to
do
now
in
wealthy
families.
They
approach
the
exact
same
situation
completely
differently
driving
to
the
dentist's
office.
They
tell
the
child.
A
The
dentist
is
your
friend
he
has
studied
for
eight
years
so
that
he
can
serve
you
properly,
how's
that
Hey,
the
dentist
is
a
resource
that
you
can
use.
If
you
have
any
questions
about
your
mouth,
about
your
teeth
about
anything
that
you
want
to
know
there,
you
must
ask
the
dentist,
because
it's
his
job
to
help
you
now
take
that
kind
of
thinking.
That's
a
simple
example:
going
to
the
dentist.
Take
that
kind
of
thinking
and
amplify
it
over
the
next
20
years,
which
of
those
two
kids
is
going
to
do
well
in
life.
A
A
Imagine
the
difference
that
that
would
make
represent
yourself
and
we
need
to
teach
our
children
to
represent
themselves
as
well.
We
have
been
conned
into
an
industrial
revolution,
myth
that
says
authorities
in
charge
and
knows
best.
You
must
shut
up
and
do
what
you're
told
you
must
be
a
cog
in
a
system
and
as
long
as
you
are
doing
your
job
perfectly
and
not
making
waves
you'll
be
fine.
That
thinking
is
a
hundred
years
outdated.
We
cannot
teach
it
any
longer
number
three
number
four
inspired
ideas.
A
This
is
one
of
my
favorites.
As
you
go
about
building
your
career,
there
are
the
things
that
you
need
to
do
on
a
day
to
day
basis
that
slowly
gradually
move
you
up
that
curve
toward
wealth
and
if
you
keep
doing
them
slowly
and
consistently
and
gradually,
every
single
day.
Ultimately,
your
life
is
going
to
improve
and
you
must
do
those
things.
A
However,
from
time
to
time,
we
get
that
one
inspired
idea
that
crazy
thought
that
thing
that
pops
into
our
heads
are
we
go
what
if
and
it's
those
ideas
which
in
one
go,
can
add
an
extra
zero
to
your
income?
You
must
have
them.
You
must
act
on
them.
I'll,
give
you
a
simple
practical
example
in
2006
I
had
a
book
published
on
public
speaking
and
it
went
through
a
traditional
publisher
in
Cape
Town.
A
It
went
into
the
bookstores
and
sold
for
about
a
hundred
and
fifty
R
and
a
book
of
which
I
got
a
trans
75,
that's
how
much
the
author
actually
gets.
Still
I
was
really
chuffed
to
have
this
book
published
and
it's
a
bit
of
credibility
for
me
as
a
speaker,
and
it
did
bring
in
some
money
now.
One
of
my
professional
speaker,
friends,
said
Doug:
don't
do
it
that
way?
A
The
next
time
you
write
a
book,
publish
it
yourself,
you
pay
for
the
printing,
you
pay
for
everything
and
sure
it's
a
bit
of
money
up
front,
but
after
that
you
can
sell
the
book
at
a
complete
profit
and
I.
Had
this
inspired
idea,
I
thought.
Wait
a
minute
what,
if
you
took
that
one
step
further,
what
if
you
got
somebody
else
to
pay
for
the
book,
so
I
literally
walked
in
the
front
door
of
one
of
my
biggest
clients,
old,
mutual,
fair,
Bain,
Capital
and
I
spoke
to
one
of
the
directors
and
I
said.
A
How
do
you
feel
about
giving
me
a
hundred
and
fifty
thousand
Rand
two
minutes
later
after
he'd
said?
Yes,
we
were
discussing
his
next
yachting
holiday.
I
took
the
chance,
I
tried
and
it
worked.
He
paid
for
a
thousand
copies
of
two
separate
books
and
I've
been
selling
them
ever
since
no
money
down
every
book
that
I
sell
is
pure
profit
margin,
hey
you're,
starting
to
see
how,
like
thinking
differently,
means
different
levels
of
income.
A
A
That's
number
four
number
five
number
five
is
an
abstract
idea,
leaving
the
ranks
of
the
poor
may
mean
leaving
the
ranks
of
the
poor.
That
makes
sense
get
will
in
a
moment
a
while
ago,
I
was
driving
past
a
particularly
poor
area.
It
was
one
of
these
places
where,
on
the
side
of
the
road
you
see
these
dogs
with
the
sort
of
ribs
sticking
out
and
I
mean
it's
all
dust
and
poverty
and
hardship,
and
you
know
I,
look
at
that
sort
of
thing
in
it.
A
It
saddens
me
that
human
beings
still
have
to
live
under
conditions
like
that
here,
you
think
about
it
as
a
species,
we're
at
the
level
where
we're
each
of
us
I
mean
how
many
people
around
the
room
are
holding
personal
computers
in
their
own
hands
in
the
form
of
an
own
or
an
iPad
or
whatever
the
case
might
be.
We
have
that
kind
of
technology.
We
send
satellites
out
into
space.
A
We
are
able
to
take
a
photograph
of
Earth
from
millions
of
miles
away
and
then
send
it
back
through
the
void
and
look
at
that
picture.
We
have
astonishing
levels
of
achievement,
and
yet
we
still
have
families
who
don't
have
enough
to
eat
every
day.
That's
awful
now
dry
I
happen
to
be
on
my
way
to
a
conference
where
I
was
speaking
about
an
entrepreneurial
idea.
How
to
make
money
and
I
thought
to
myself.
A
Just
a
mental
exercise
if
I
was
stripped
of
all
of
the
stuff
that
I
use
every
day,
the
suit
the
car,
the
equipment,
the
bits
and
pieces
there,
the
toys,
if
I,
was
stripped
of
all
of
that
and
just
left
with
my
knowledge,
my
wits
and
my
education
and
put
into
this
scenario
living
in
abject
poverty
could
I
get
back
out?
Could
I
get
back
out
and
back
to
my
own
life?
What
do
you
think
and
could
you
yeah?
Okay,
most
of
the
people
around
this
room
are
kind
of
saying.
A
Yes,
now,
that's
an
interesting
thought.
Let's
take
that
thought
one
step
further.
If
I
had
to
take
a
high
net
worth
individual
someone
who
does
Drive
the
Ferrari,
the
Lamborghini
someone
with
their
own
private
helicopter
with
their
own
business,
whatever
the
case
might
be,
and
I
transplanted
them
into
your
life,
do
you
think
they
would
be
able
to
get
back
out?
A
If
we
say
yes
to
that,
then
what
we're
saying
is
the
gap
between
where
you
are
and
where
that
person
is
is
up
here
and
then
a
horrifying
thought,
but
at
the
same
time
it
represents
hope,
because
it
means
it
can
be
done.
It
means
that
the
thought
is
out
there.
The
ideas
are
out
there,
the
knowledge
the
education
is
available,
it
can
be
done
leaving
the
ranks
of
the
poor,
however,
may
mean
leaving
the
ranks
of
the
poor.
My
thought
process
went
like
this.
I
thought.
A
Maybe
I'd
start
up
a
small
company,
something
that
doesn't
doesn't
require
a
lot
of
startup
capital,
maybe
a
little
store.
Maybe
I'd
get
other
people
to
work
for
me
and
then
I
kind
of
stopped
enough.
So
I
thought
to
myself.
That's
not
what
I
do.
The
first
thing
I
do
is
to
physically
leave
and
go
somewhere
else.
Why?
A
Because
often
in
situations
like
that,
the
thinking
is
depressed
and
it's
not
it's
not
to
point
fingers
or
to
point
blame
I
mean
I've,
been
in
a
family
that
has
gone
through
extreme
poverty,
but
when
you've
had
generations
of
poverty,
it's
almost
impossible
to
believe.
It's
possible.
The
thinking
becomes
depressed,
there's
a
speaker
in
the
States
these
days,
who
has
an
interesting
concept
and
I
believe
it.
He
says
you
are
likely
to
be
about
as
wealthy
and
about
as
successful
as
the
average
of
the
five
people
closest
to
you.
A
Think
about
that
for
a
second
who
are
your
closest
five,
it's
likely
to
be
probably
something
like
mom
dad
best
friend,
boss
teacher
something
down
those
lines.
Chances
are
it's
those
people
how
wealthy
are
they
I'm?
Sorry
to
ask
the
question,
but
apparently
those
stats
bear
out,
because
what
happens
is
we
get
involved
in
an
ecosystem
of
thinking
and
we
all
affect
one
another
with
our
level
of
aspiration,
a
level
of
ideas,
our
thinking
about
work
and
wealth,
and
we
all
Everage
each
other
out,
there's
something
you
can
do
about
this
one.
A
A
Unless
we
do,
we
are
not
going
to
lift
ourselves
up,
but
the
thinking
is
out
there,
and
quite
often
people
are
quite
willing
to
be
mentors
friends
to
share
answers,
share
ideas,
sometimes
they're,
not
it's
always
worth
asking
worth
the
approach
you
are
likely
to
be
about
as
wealthy
or
about
as
successful
as
the
average
of
the
five
people
closest
to
you.
Here's
an
uncomfortable
question
is
your
state's
thinking.
Keeping
you
put.
Can
you
think
of
one
policy
just
one,
then
we
have
in
this
country
that
tries
to
help
people
but
actually
promotes
poverty.
A
Anyone
social
grants,
yeah
think
about
it.
This
way
around
what
a
great
idea
you've
got.
A
young
mom
who
falls
pregnant
has
a
couple
of
kids
she's
on
her
own.
She
has
no
way
of
earning
an
income.
So
what
we
do
we
give
us
some
money,
brilliant
idea
except
then,
of
course
the
opposite
happens.
You
have
a
young
woman
who
goes.
You
know
what
I'd
like
some
money,
some
money,
so
I'm
going
to
become
a
young
mom
in
order
to
get
it
there
is
that
likely
to
help
them
to
become
incredibly
prosperous?
A
No
is
your
state's
thinking
keeping
you
poor
number
six,
your
positioning
determines
your
pay
scale.
It
is
not
the
quality
of
your
work
that
determines
your
income.
You
can
be
the
best
in
the
world
at
a
certain
thing
and
be
out
earned
by
someone
who
is
not
the
best
in
the
world.
Your
positioning
determines
your
pay
scale.
Let's
put
this
in
very
simple
terms.
A
If
you're
the
celebrity
of
your
industry
you're
going
to
out-earn
the
non
celebrity
of
your
industry,
even
if
that
guy's
better
at
it
than
you
let's
take,
for
example,
anyone
here
watch
the
cooking
show
with
Nigella
Lawson,
seen
her
on
TV
yeah,
yeah,
absolutely
Nigella
Lawson.
Do
you
reckon
she
is
one
of
the
top
five
chefs
in
the
world?
No
I,
don't
think
so.
Do
you
think
she's
in
the
top
hundred
I?
Don't
think
so?
Do
you
reckon
she's
in
the
top
thousand
I?
A
Don't
think
so,
so
why
is
she
out
earning
all
of
them
because
she's
Nigella
Lawson
I'll,
give
you
another
example.
If
an
unknown
speaker
comes
and
stands
in
front
of
you,
that
person
can
put
in
an
invoice.
Fourth,
X
number
of
zeros
at
the
end
of
an
hour
of
speaking
Richard
Branson
walks
into
the
room
and
chats
with
you
for
five
minutes.
They
will
add
three
more
zeros
to
his
fee.
It's
not
because
he
worked
harder
and
it's
not
because
he's
a
better
speaker.
It's
because
he's
Richard
Branson.
You
need
to
be
the
icon.
A
The
expert,
the
celebrity,
the
big
name
in
your
industry.
Now,
here's
where
most
people
get
it
wrong.
They
say
knowledge
is
everything.
Knowledge
is
important,
but
you
also
have
to
bring
personality.
That's
what
Nigella
Lawson
is
doing.
She
is
able
to
speak
well
in
front
of
a
camera.
She's
pretty
she's
seductive
yeah.
A
Now
this
is
all
the
stuff
that
we
are
never
taught
as
important.
We
are
taught
what's
important,
is
be
a
cog
in
a
system.
Don't
make
waves
function
perfectly,
get
your
job
done.
Imagine
if
Nigella
Lawson
did
that
she'd
be
poor.
All
she'd
ever
do
is
cook
in
the
kitchen.
Maybe
earn
like
five
bucks
once
in
a
while
yeah,
but
because
she
brings
humanity
to
it.
She
brings
to
it
things
that
cannot
be
done
by
a
computer.
That
cannot
be
done
by
a
system.
Anything
that
can
be
systematized.
A
Computerised
commoditized
is
unvalued
all
we're
still
teaching
our
kids
to
study
IT.
That's
a
low
income
future
because
there's
like
two
billion
other
people
studying
IT
and
most
of
it
will
be
done
by
the
computer
itself
like
tomorrow.
That's
how
fast
it's
moving
there's
at
one
of
those
talks
on
Ted
the
inspirational
talks
website,
where
a
guy
says-
and
this
is
quite
interesting-
he
says
the
economy
of
tomorrow
will
not
be
ruled
by
people
who
have
doctorates
or
who
have
studied
IT
or
anything
technical.
A
The
economy
of
tomorrow
will
be
ruled
by
people
who
did
bas
and
know
how
to
think
creatively,
because
the
computer
can't
do
that.
It's
the
people
who
bring
their
personality,
their
humanity,
you
become
an
icon
in
their
industry.
So
it's
not
just
about
how
good
you
are
technically
at
what
you
do,
it's
about
being
the
human
being
to
face
the
voice,
the
one
we
see
in
the
media
in
magazines
hear
on
the
radio.
Are
you
an
icon
that
way?
You
earn
more
number
seven,
this
one's
more
for
companies,
but
it's
useful
to
us
as
well.
A
Don't
fixate
on
the
bottom
line.
What
most
companies
tend
to
do
is
when
they
think
about
their
finances.
They
put
80
percent
of
their
energy
into
saving
what
they
have
and
20
percent
of
their
energy
into
earning
more.
We
need
to
reverse
that.
Saving,
of
course,
is
important.
Yes,
you
can
save
yourself
rich
if
you've
got
like
150
years
to
live.
What's
more
important
is
actually
generating
more
income
picture.
A
clan
of
people
now
I
want
you
to
just
use
your
imaginations
here.
A
Let's
go
back
thousands
of
years
in
time,
we're
sitting
at
the
outskirts
of
our
cave.
We
are
a
plan
and
we're
facing
winter.
Winter
is
like
recession,
winter
is
trying,
winter
is
deadly
to
us,
and
our
economy
is
made
up
of
Buffalo.
We
eat
them
to
survive.
We
wear
their
coats
in
order
to
survive
this
horrific
winter.
The
hunters
have
been
out
into
the
field
and
good
news.
They
came
back
with
three
Buffalo,
but
three
Buffalo
is
not
quite
enough
for
our
entire
clan
to
make
it
through
the
winter.
A
We
technically
need
more
now
the
thinking
in
the
clan
splits
in
two.
We
get
the
hunters
and
we
get
the
bean-counter
in
the
cave
and
the
bean-counter
says.
What
we
have
to
do
is
take
those
three
Buffalo
and
conserve
them.
Preserve
them
make
them
last
save
them
so
that
we
get
through
the
winter.
The
hunters
see
it
differently,
they
say
no,
no,
give
us
one
of
the
Buffalo
to
eat
and
using
that
strength
we
will
go
back
out
into
the
field
and
we
will
get
more
Buffalo
so
that
we
can
make
it
through
the
winter.
A
All
big
organizations
have
this
split
between
the
bean-counter
and
the
Buffalo,
and
sometimes
it
destroys
entire
companies
yeah.
My
belief
system
says
this:
it
doesn't
matter
how!
Well
you
save
your
Buffalo.
If
you
don't
have
enough,
Buffalo
saving
effectively
is
only
going
to
mean
you'll
starve
to
death
slower,
you
need
more
Buffalo
in
the
system.
In
other
words,
you
need
to
put
20
percent
of
your
energy
into
saving
your
money
and
80
percent
of
your
energy
into
generating
more
money.
A
That's
the
way
we
need
to
think
saving
is
important,
but
it's
not
all
important
middle-class
thinking
says.
The
most
important
thing
to
do
is
save
sure.
If
you're
going
to
live
for
150
years,
brilliant
idea,
number
eight
Randy
gage,
the
u.s.
speaker
recently
wrote
a
book
called
risky
is
the
new
safe.
The
alternative
applies
safe.
Is
the
new
risky
we've
been
taught
for
generations
to
play
it
safe?
You
get
a
job
and
don't
make
waves.
A
I
contend
that
that
is
the
most
dangerous
thing
that
you
can
possibly
do,
because
you
are
taking
all
of
your
eggs
and
putting
them
in
one
basket.
You
are
taking
your
life,
your
future,
your
career,
your
spouse,
your
children,
your
medical
aids,
your
debit
orders,
your
entire
life,
putting
them
into
one
basket
and
handing
them
to
a
person
whose
first
concern
is
not
your
welfare.
A
That
sounds
pretty
dangerous
to
me.
Also,
6070
years
ago,
people
did
go
and
get
a
job
and
work
for
4050
years
and
retire
safely.
Does
that
happen
anymore
heck?
No,
it's
just
not
the
reality
most
companies
these
days.
If
you've
got
a
job,
you
have
31
days
of
safety.
That's
it
now:
let's
look
at
this
differently,
people
say
being
an
entrepreneur
is
risky.
Being
your
own
boss
is
risky.
Well,
Forbes
magazine
says
the
only
people
who
are
wealthy
are
their
own
bosses.
Okay.
A
The
next
thing
is,
if
you
as
an
entrepreneur,
try
10
big
crazy,
inspired
ideas
and
eight
of
them
fail.
You've
got
two
of
them
working
now
you
go
out
there
and
you
try
another
ten,
big,
crazy,
inspired
ideas
and
again
eight
of
them
fail.
Two
of
them
work
now,
you're
up
to
four
things
that
are
bringing
in
income.
You
go
out
there.
Ten
big
things,
eight
fail
two
more
you're
up
to
six
different
things
that
are
bringing
in
income
for
myself
as
a
speaker.
A
I
now
have
multiple
income
streams:
I
speak
I,
train,
I,
sell
books,
I,
sell
DVDs,
I,
do
media
appearances,
multiple
streams
of
income,
much
much
safer
risky
is
the
new
safe,
safe
is
the
new
risky
and
the
more
we
buy
into
the
old
Industrial
Revolution
era.
Idea
that
having
a
boss
take
care
of
us
is
safe.
The
greater
the
danger
we
put
our
own
lives
in
risky
is
the
new
safe.
A
Safe
is
the
new
risky
I
believe
that
risk
aversion
is
one
of
the
things
that
paralyzes
most
of
the
people
in
the
middle
class,
your
average
high
net
worth
individual
has
been
bankrupt
three
times.
How
scary
is
the
idea
of
going
bankrupt
to
you
yeah
to
them?
It's
a
matter
of
course,
they've
tried
big
crazy
things.
They've
tried,
building
up
businesses
and
they've
Turley
utterly
failed,
but
to
them
it's
only
part
of
the
process,
and
they
do
something
interesting
and
I'd
like
to
invite
you
to
do
this.
A
They
give
themselves
permission
to
fail
folks,
today,
at
this
early
stage
in
your
career,
make
that
commitment
to
yourself
do
yourself.
A
favor,
give
yourself
permission
to
fail.
It's
okay!
It's
only
a
bit
of
embarrassment,
so
any
bit
of
skin
off
the
knees.
It's
only
picking
yourself
up
and
trying
again,
they
think
differently
in
California
to
what
we
think
here.
A
The
guy
here
started
and
started
up
a
business
and
failed
banks
won't
touch
him
with
a
bargepole
in
California
the
banks
and
the
financier
seek
out
the
people
who
have
tried
and
failed
before,
because
they
reckon
that
person
has
learnt
valuable
lessons
along
the
way.
Give
yourself
permission
to
fail.
Here's
a
revolutionary
thought
give
other
people
permission
to
laugh
at
you
and
mock
you
for
trying.
A
Let
that
be
okay,
say
I,
know
my
family's
not
going
to
understand
I
know
my
friends
are
going
to
laugh
at
me,
they're
going
to
tell
me
this
is
crazy.
You
should
play
it
safe
and
get
a
job
give
them
permission
to
think
that
way,
give
them
permission
to
laugh
at
you,
give
yourself
permission
to
try
and
fail.
You
need
the
space.
You
need.
The
leeway
be
kind
to
yourself.
A
My
final
parting
thought
for
today
is
just
this.
You
are
not
separated
from
your
goals
by
a
number
of
years.
You
are
separated
from
your
goals
by
a
number
of
actions
and
that's
completely
different
years
years
are
an
abstract
concept.
That's
like
saying,
1020
years
from
now,
I'll
be
wealthy.
It's
not
up
to
years.
It's
up
to
you
and
your
actions
that
puts
the
ball
back
in
your
hand,
that
gives
you
control
that
gives
you
the
power.