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From YouTube: Keynote - Motivations and Incentives: An Evidence-Based Approach to Community Management

Description

Speaker: Jana Gallus
Organization: UCLA



Jana Gallus is an Assistant Professor of Strategy and Behavioral Decision Making at UCLA's Anderson School of Management. Her research interests lie in behavioral economics, innovation and strategy, with a focus on non-financial incentives and their effects on motivation and performance. She runs field experiments testing the effects of award schemes and other non-financial incentives for innovation with organizations and crowd-based communities including, among others, Wikipedia, NASA, and international code collaboration platforms.