CHAOSS Web Content, 30 Mar 2023

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From YouTube: CHAOSS Communications Working Group March 30 2023

Description

Minutes from this meeting can be found here: https://docs.google.com/document/d/1_2hErJemNCLgIBaOW0ODIdwfbgBqTfw25aJ7E1ijzWc/edit#heading=h.oznzkn3t2ext

A

Wasn't typing and I got really scared there for a minute and then I realized I had turned it off to clean. It.

B

So I let the best if you're, watching this video later we were talking about cool schedule and how we can streamline the blog publishing to social media announcement, Pipeline and workflow and Slovenia is now providing a demo for us. So we can better understand what the actual steps in this are and that's what we're doing right now, what we're recording.

A

Sure so um putting on a guy's face here.

A

um So can everyone see my screen? Okay, yep.

C

Yep all right so.

A

um A little bit about this first uh co-schedule is like HootSuite on steroids. um Essentially, what you can do is you can make an entire blogging content and social media calendar all in one. So in Prior meetings for the communications working group, we were trying to build a content and social media calendar in an Excel spreadsheet, and there was a lot of confusion with that. So I had recommended as a better replacement tool.

A

Co-Schedule um Elizabeth was uh and I believe, is currently running a trial in order to check it out, see for herself how things are going to go, and there are four primary problems that co-schedule largely solves. So the first one and most important is a security credentials issue for most of our social social media so because we're connecting LinkedIn, Twitter, uh Facebook and Instagram, in addition to other social media channels to co-schedule, uh you don't need to provide the login information for each individual page.

A

Likewise, uh co-schedule itself also includes several features that allow you to publish several social posts, which leads us to the second one integration with the WordPress website via API. We have the ability in co-schedule to create drafts for various blogs within the co-schedule platform, and Chaos already has the ability to make a Google Drive document into a Blog, and then this also works in Reverse. So I'm actually going to show that process to you now in order to give you a better understanding of co-schedule in general. So.

B

What we're going to do.

A

Is we're just going to start with admin?

A

um I'm sorry. Did you have a question.

C

No, no, no go ahead. I do have a question but go ahead if you're.

A

Cool so, first and foremost, is the team member setup which allows us to create different accounts per member, and in so doing we can make sure that there's a certain amount of security on the account.

A

um Then, once we've developed that we can connect a variety of different social profiles, you'll see that I have Facebook two Instagram accounts, LinkedIn and then two Twitter accounts. Here we have the ability to connect a myriad of different systems um once that is set up, we're more or less ready to operate. Co-Schedule you'll see here that we have four different data types, so the first one is individual social posts.

A

The second one is a task setup, so this allows us to allocate different tasks and it will email uh the respective team member. Then we have a actual social post, and then we have the account user profiles that we'll be posting too.

A

Each of those four can be found on the calendar setup I'm, showing you socially constructed itself. So you can see here that we have quite a few social posts posted and uh let's go ahead and go into the plus to create a blog post. When we create a blog post, we can create a new title, so we'll actually call this chaos demo.

A

um Once you have that scheduled, if you click on more options, we also have the ability to add tags, so I'm going to add a Blog tag and then say this is showing chaos whoops I'm fairly. Sorry, this is showing chaos the we.

C

Take no offense, oh.

A

Schedule demo once you've created that project. You also have the ability to move it into WordPress. If you'd like you, can connect to Google doc in order to collect the information um and once you've connected this Google doc, you can ask it to move that Google doc into WordPress.

A

So let's select that and then add a Google doc attachment opening Google Docs. So.

B

Vinya is this: if someone says here's a blog post, written Google doc, this is the doc we link to.

A

Yes, correct so you'll see that we have a ad attachment option to select a Google doc and when this is finished, let's, let's pretend that this is an actual article once you've saved it. It'll actually ask you great now: where do you want to send it?

A

um We like it'll, be difficult for me to show you that right now, but you'll see this convert to Wordpress button and it'll. Ask you this process will convert the selected attachment to a WordPress blog. So if we click continue, you can see that it's pulled to the category system.

A

From my account and let's say that this is about marketing and let's say the author is me and we'll go ahead and convert that and then, if we pop into the back end of the WordPress account, give it a quick refresh just to make sure um things are pulled, and then we hop into the post section.

A

You'll see here that we have a chaos demo available, let's go ahead and edit that.

A

And because it's coming from a Google doc, currently the Google Doc is empty, so the information will be empty, but you'll see here type slash, choose a block, it will all have transferred into a traditional um Gutenberg style text box. That goes here and then you'll set up your yoast SEO you'll, create the post, you'll, add the featured image and then down here you'll see across several widgets.

A

We also have a co-schedule widget, so in the co-schedule widget there are two main parts to this, so the first one is using analyze in order to determine the actual title of the blog. So you can optimize the title for not just SEO but also social media. You can see that our headline score is currently at 31.

A

and it'll actually give the person advice. So this allows Engineers to do a little bit of marketing jobs if they want to. um This is totally skippable. uh The more important part in this is going to be accessing the calendar and pushing social posts.

C

um So I have a question minion so on that. So here you have shown that you can attach to an existing like prior to this you've shown that you can attach to an existing blog post, that's written in Google, Docs and.

B

C

It Forward into the WordPress site and ultimately the ultimately the web page and so then go back to your yeah there. So then, on the right right hand, side fully right, yeah, yeah! Yes, so this is where you start setting up what the post is. The social post is going to look like. Is that correct, correct.

A

Yeah, so this information is basically metadata that gets added to the WordPress blog.

A

um So categories are a really important part of the WordPress blog, because that's going to generate the ability for you to contextually organize your content around certain types, so you could have one for chaos, metrics and I've recommended a few of these already to the WordPress page and then, in addition to that, you have the ability to add tags. So let's say this is about qualitative data.

A

It mentions chaos in its qualitative data for Tech and tools, so you can add these tags and then it allows it to become searchable both on the back end front end.

C

B

Where, if I wanted to have customize the social posts, where do I do that in here,.

A

um So you'll see here underneath the uh social media planner that we don't just have an analyze system. We also have the ability for you to add anything that you would like. um Perhaps it would make sense to yeah. Let's do that, because we're working on a system that is incomplete here, since it doesn't currently have a URL, it's not showing, but let's click on the Google analytics forum.

A

So this one has a established URL, it's been saved as a real content blog, so co-schedule has the ability to pull information.

A

um The main reason it wasn't showing for the last one is because it doesn't have a URL associated with it just yet, but if we scroll down to the end, you'll see that I actually have the analyze post, but you'll also see that it's now pulled in a URL and I can create a social media template if I want to so this blog post announcement.

A

We can go ahead and use this template and, let's say on the same day, you want to say uh new log about money, chaos, Community website, and then you can say: aorg was gracious. You know to give us feedback and look at the Persia and Chaos shared software grenoir lab, and then you can see that it also Associates a permalink there. And then you can add that and it can go, live on Facebook and Twitter and then, let's just add a random image.

A

So Google Drive share, drive internal content.

C

You still have a question gear. Your hand is still raised.

B

A

B

A

And this is great so now we add the grimoire labs and then you can see in a preview. This is how it will look on Facebook, and this is how it will look on Twitter.

A

You can also analyze that post and it'll give you a Content overall score. So sentiment is positive. It looks like it's a bit high on the character count. It's got 68 for the overall score and then on Twitter that higher character count actually hurts us worse, um but because it's an image it. It stands a high likelihood of being scored.

A

So once you've set this up and you hop into the social media calendar there's one other last feature that I want to mention, which is super. Super critical um you'll, remember: I, said that there are four file types, but I didn't actually give you the fourth, the fourth, if you'll see here the chaos demo just came in as a draft and we'll have a series of different uh social posts here.

A

If we click into one you'll, see that there's a draft pending review and scheduled if we set it to pending review, then Elizabeth can come in here. uh You'll see here that there's one particular pending review item for this message cannot be published.

A

um She can come in here and verify that everything is correct or viable, and then one of the other things that she can do when you click in is you can make an evergreen social post.

A

So with this, you have this req option and you basically make a series of lists, so the chaos cast Tuesday and then you can say this information will expire after five times or you can leave it to never expire at all where those end up living is here in the recue menu, and you can see that I have one going out for every day in the week, in addition to Promotional and general content, and uh because it's just basically a giant list, you can now go through here periodically in order to audit all of your social media posts.

A

And if you click on the Kebab link, you can see duplicate or archive archive, basically takes it off of the list and places it in here, and if you want to actually see it you can under active.

A

You can actually ask to see the post. Let me actually show that to you on calendar. This will make the most sense so under calendar, uh let's select a post that was already posted, so this post is here and then you can see edit in group for the req or you can actually view the post um where it will take you to the Facebook area and you can start collecting information from.

C

It so I have a couple of comments, because we're.

B

C

Close to time, um so one is the talent from what I understand the calendar is a way for you to see what has been done and what will be done. What is scheduled to be done in the future? Is that correct, correct, yes, okay and then I think so I really like what what I see here, um and it makes a ton of sense to me.

C

It I think the start would probably be just working to get the blog posts out via this.

C

On onto social like like just get that Rhythm down would be my guess and like your Venue you're like super like awesome at all this stuff and way, Advanced- and my guess is- is that like for us, and maybe we and I hope we can get there but like the first, is just take get comfortable with getting, for example, the blog posts or the podcast, or something like that out to Social and kind of getting that Rhythm down would be amazing. Yeah.

A

um I agree: um I I have a very Advanced implementation and since Chaos's uh process for plugs is pretty definite, um I think that starting with the blog system makes the most sense, because this is going to save the WordPress team a lot of time and that's why I strongly recommend having a web representative, yeah Communications.

C

Working group, so then another and both mostly just so you know to when you have the we have a the web content group. They kind of meet asynchronously now and if we talk about web things like in a meeting, it's mostly during the Common working group call right now, which is it's actually two minutes on this channel and.

B

A

B

C

Weeks, you know, like Thursdays, you know kind of every two weeks. Just so you know, um and then the other question is: does this have a cost associated with it? And that's not a hesitation, I'm just curious.

A

um Yeah, it is a cost uh focused platform, but.

C

A

Don't necessarily see a problem with uh looking to sponsor the use of the platform. It's also got a non-profit end to it. um Okay,.

C

I mean we have funds to pay for things like this. So that's I'm, not that's! Okay, I'm! Just do you know how much it costs is it by a month or is it by like? Do you do a subscription.

A

As I understand it, it's a tiered based subscription.

C

C

Again, just totally curious, yeah.

A

There is a free version to it, uh which is Handy um so as I understand it, Elizabeth has already spun up a free version to test it, okay, um but other than that, like the pro marketing calendar or anything uh 29 per month on an annual plan.

A

um Okay, if you switch to monthly I, think it's 35 per month, but okay.

C

A

It's not expensive at all.

C

A

C

Look expensive, okay! This is really great I'm.

B

C

Think we're gonna have to drop off just because we have another meeting starting right now, but this is super helpful um and I'll connect with Elizabeth and I. Think here's Kevin for the other meeting so but.

A

Why don't we say goodbye to this one I'm gonna, stop recording.

C