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From YouTube: COVID & Equity Series: Small & Diverse Businesses
Description
The City of Pittsburgh's Office of Equity staff discussed concerns for our vulnerable populations around COVID-19, and how equity remains a top priority during and after the pandemic for Pittsburgh.
A
This
work
focuses
on
black
men
and
boys,
but
I'm
squarely
centered
in
the
office
of
equity
and
work
in
an
intersectional
fast
way,
with
a
lot
of
the
people
on
the
call
right
now,
as
long
as
well
as
other
folks
in
the
office
and
I'd
like
to
go
around
and
just
introduce
everyone
to
you
and
then
we'll
start
to
frame
the
conversation
really
dig
into
some
of
the
intersections
here.
It's
a
fascinating
topic
in
a
number
of
ways
and
I
can't
wait
to
get
started
so
without
further
ado.
B
Hey
good
afternoon
Josiah
and
thank
you
majestic
Elaine,
deputy
chief
of
staff
and
chief
equity
officer
for
Mayor
Peduto
in
the
city
of
Pittsburgh
and
basically
their
dual
roles.
But
the
roles
are
to
improve
the
quality
of
life
for
each
and
every
citizen.
Our
city,
especially
those
who
have
been
traditionally
left
out
or
vulnerable
in
how
cities
have
functioned.
B
C
D
E
D
E
Name
is
Rick
Williams
I'm,
the
business
inclusion
manager
for
the
city
of
Pittsburgh
office
of
equity
and
also
I,
do
I
look
for
opportunities
in
regards
to
inequities
in
our
system
for
small
businesses
and
minorities,
but
I
also
have
a
dual
role
in
dealing
with
the
United
Nations
sustainability
goals
as
lead
on
equity
indicators
and
the
Pittsburgh
platform
which
I'll
discuss
later
today.
Thank.
A
You
I'm
excited
to
jump
in
and
get
to
some
of
the
details.
I
also
want
acknowledge.
We
will
have
two
ASL
interpreters
with
us,
mr.
Nicolas
and
Miss
Heather.
Thank
thanks
to
both
of
them
for
being
with
us
today.
We
appreciate
their
time
so
majestic
I'd
like
to
start
with
you
with
just
some
framing
questions.
What
are
we,
what
are
the
intersections
that
you'd
like
us
to
pay
attention
to
with
this
call
and
and
how
what's
the
relevance
of
the
term
equity
as
it
relates
to
this
discussion?
Thank.
B
You
just
well,
we
know
we
see
the
impact
that
the
pandemic
can
cope
with.
19
is
having
on
every
aspect
of
our
society.
I
mean
you,
don't
have
to
look
far
to
see
the
numbers
in
the
numbers
in
unemployment,
the
numbers
and
folks
who
are
have
had
shut
down.
B
B
You
know
we
want
to
make
sure
to
read,
but
I
shine,
a
light
on
that
and
that
we
have
the
best
really
working
around
those
issues
so
that
we
can
provide
that
support
so
that,
as
we,
you
know,
get
through
this
challenge
and
also
get
to
the
recovery
stage,
that
not
only
can
our
businesses
a
survive
but
thrive.
You
mentioned.
A
When
you
think
about
this
idea
of
a
new
normal,
where,
where
is
the
place
for
that
connectivity
and
how,
as
the
city,
can
we
continuously
shine
a
light
on
these
resources,
if
folks
feel
like
they're,
maybe
aren't
hearing
about
the
resources
that
are
available
or
or,
conversely,
they're
not
able
to
reach
folks
that
need
the
resources
with
the
message.
Thank.
B
You
one
of
the
challenges
that
we've
always
had
is
really
just
siloed
activity
around
small
businesses.
You
know
that
a
lot
of
businesses
have
really
they've
started.
They
use
their
own
capital,
they've
looked
at
friends
and
family
and
they've
really
been
going
about
it
on
their
own,
and
so,
as
a
result,
mininum
don't
have
access
to
the
networks,
they're
really
undergird,
that
long-term
support
right
and
and
really
looking
at.
How
do
you
you
know?
How
do
you
know
about
a
program
that
can
be
of
assistance?
B
How
do
you
know
about
a
program
that
can
provide
technical
assistance
or
provide
loans
or
grants
or
micro
loans,
or
anything
like
that?
A
marketing
assistance?
So
we
know
now
in
this
time,
as
we
go
towards
this
new
normal,
that
there's
going
to
be
a
fundamental
shift
in
how
small
and
diverse
businesses
have
to
interact,
and
what
we're
trying
to
do
is
make
sure
that
as
a
city,
we
are
trying
to
create
those
tentacles
in
those
networks
to
help
undergird
that
to
help
provide
the
platform
for
success.
B
These
businesses
have
been
here,
they've,
been
the
backbone
of
their
communities,
they've
been
providing
jobs,
and
we
know
that
in
a
time
like
this,
we
have
to
be
really
thoughtful
around
how
we
do
that.
So
how
do
we
create
that
undergirding?
How
to
create
that
network
that
then
people
can
see?
Okay,
you
know
what
the
city,
the
you
are,
a
different
organizations
that
we
partner
would
all
have
these
platforms
that
make
it
easy
to
do.
C
A
You,
sir
mr.
diamante
I'd,
like
to
just
come
straight
to
you.
Thank
you
so
much
for
your
time
really
exciting
to
have
you
on
the
call
today,
let's
just
start
with
some
basic
definitions
for
poke,
keep
it
high
level
to
begin
with.
How
do
you
describe
the
URA
to
people
and
then
your
role
specifically
sure.
C
So
the
Urban
Redevelopment
Authority
is
the
city's
economic
development
agency.
So
we
sort
of
the
city
cast
the
vision
for
where
we're
going
from
an
economic
development
standpoint
in
the
URA
serves
as
its
partner
to
implement
a
lot
of
those
strategic
objectives
through
land
use,
access
to
capital
for
small
businesses,
maybe
some
gap,
financing
for
affordable
housing
deals
and
overall
technical
assistance
to
the
nonprofit
and
business
community
so
that
they
have
equitable
access
to
participate
in
that
future.
C
For
all
that
Majestic
mentioned,
and
so
my
role
at
the
ura
is
the
deputy
executive
director
is
one
to
serve
at
the
executives,
the
executive
director
when
my
boss,
Greg
flush
room,
is
not
available
and
to
and
I
think
more.
More
importantly,
is
to
really
ensure
that,
from
a
performance
and
equitable
development
standpoint
that
the
agency
remains
its
keeps
its
focus
and
its
North
Star
on
trying
to
make
sure
that
we
really
live
up
to
that
mantle
of
creating
a
city
for
all
and
that
it's
not
just
a
slogan
or
a
soundbite.
C
A
C
So
I
hail
from
the
hill
district
and
I
say
I'm,
not
shy
about
saying
that
I
come
from.
You
know
very
humble
beginnings,
but
you
know
part
of
what
makes
me
unique
in
this
work.
I
think
is
because
I
can
serve
as
a
bridge.
You
know,
I've,
you
know
I'm
very
familiar
with
what
people
are
going
through
in
Pittsburgh
in
Pittsburgh.
C
What
you
know,
Pittsburghers
that
has
been
here,
their
entire
lives
have
like
are
struggling
to
acclimate
to
this
new
vision
that
we
see
for
ourselves,
and
so
we've
got
to
do
a
better
job
as
a
system
to
make
that
more
abundantly
clear
and
to
limit
those
barriers
and
to
be
very
intentional
about
those
limiting
those
barriers,
not
studying
them
and
doing
reports
on
them,
but
actually
delivering
product
and
interventions
that
start
to
change.
The
statistics
that
we
see
when
it
comes
to
the
african-american
community
and
so
I.
C
But
when
I
think
that
I've
been
able
to
do
is
kind
of
because
I've
been
groomed
under
the
mantle
of
corporate
social
responsibility
and
how
corporations
have
to
find
their
soul
and
understand
how
they
need
to
be
a
neighbor
in
the
communities
that
they
exist
in
so
on
the
public
side,
it
has
been
I've
been
able
to
kind
of
communicate
across
that
divide
and
and
I'm
hope,
I
hope
that
I'm
effective
in
trying
to
get
to
win-win
situations
when,
when
possible,
in
helping
to
D
codify
so
I
see.
C
A
C
Thinking
about
you
know
mothers
and
families
who
are
trying
to
educate
their
children
without
access
to
Internet
when
their
schools
are
shut
down.
And
what
are
we
going
to
do
about
that
and
how
are
we
going
to
come
together
as
a
community
and
recognize
that
kovat
19,
while
it's
a
disrupter,
a
lot
of
people
have
been
living
with
the
things
that
are
now
being
uncovered
for
a
very
very
long
time.
C
A
Ma'am
and
someone
with
your
background
in
history
can
inform
that
so
so.
Well
because,
you're
speaking
with
personal
conviction,
personal
history,
let's
talk
about
the
URA
start
to
get
into
some
of
the
details
so
you're
you!
You
mentioned
that
you
served
with
Larry.
What
are
what
you've
been
part
of
a
new
leadership
team
through
some
of
the
thinking
behind
the
formation
of
that
group
and
what
you
all
get
focused
sure.
C
So
I,
you
know,
Mayor
Peduto,
a
few
months
ago,
announced
a
new
strategic
leader
executive
leadership
team
that
would
focus
on
the
economic
development
issues
here
in
the
city
of
Pittsburgh
mr.
Marty
Lamar,
the
new
chief
economic
development
officer
is
my
colleague
that
I
work
very
closely
with
on
some
of
these
initiatives:
Monique
Pierre
at
the
Housing
Authority
rethinking
how
we're
doing
affordable
housing
across
the
city
of
Pittsburgh,
my
boss,
mr.
C
I,
look
on
my
facebook
page
and
I
see
all
of
these
small
businesses
giving
back
to
their
community
applying
for
PPP
loans,
but
at
the
same
time
you
know
using
their
vans
to
run
around
and
deliver
mass,
so
they
get
it
and
I
think
that
they've
set
a
model
for
us
that
we
need
to
sort
of
live
like
scale
up.
That's
the
thing
that
needs
scale
is
that
is
the
camaraderie
and
the
heart
working
the
benevolence
that
we
see
in
our
small
business
community.
So
the
URA
has
tried
to
figure
out
a
way.
C
So
when
I
got
to
the
URA
was
2017
and
I
came
in
as
the
MWBE
program
officer
and
so
I
did
an
assessment
and
tried
to
understand.
You
know
what
were
the
real
gaps
for
the
MWBE
community.
What
were
their
expectations
of
us
as
a
public
agency,
and
one
was
part
of
the
issue-
was
lack
of
access
to
capital,
and
so,
when
I
looked
at
the
you
are
a
loan
portfolio.
C
You
know
we
were.
We
were
I,
don't
even
want
to
give
the
number,
but
it
was
abysmal.
We
were
not
lending
to
minority
and
women-owned
businesses
and
it
was
causing
a
major
issue
and
so
chief
Elaine
who's
on
the
call
here
he
and
I
you
know,
sat
in
a
coffee
shop
and
I
just
was
trying
to
get
his
perspective
about.
You
know
what
what
has
he
been
seeing
in
his
work
with
the
city
and
you
know,
and
I
and
I
said
I.
C
Had
this
idea,
Detroit
of
doing
something
called
a
micro
loan
fund
program
and
I
think
it
could
revolutionize.
You
know
what
we're
doing
with
our
with
our
small
business
community,
particularly
minorities,
who
can't
access
capital
and
increase
their
credit
portfolio,
and
you
know
a
majestic-
was
supportive
from
day
one
and
so
that
that
micro
loan
program
sort
of
galvanized,
the
MWBE
work
that
we
were
doing.
They
didn't,
they
needed
technical
assistance
in
some
respects.
Would
they
meet.
C
It
was
access
to
the
agency
and
access
to
capital,
and
so
the
onboarding
of
those
two
programs
working
more
closely
with
the
city
working
with
Rick,
with
his
work
on
the
EO,
RC
and
sort
of
building.
These
stronger
partnerships
I
think
started
to
change
the
tenor
around
how
we
engage
with
diverse
business
because
it
was
being
thought
of
as
charity,
and
it's
like
no,
we
meet
them
more
than
they
need
us.
C
They
employ
our
residents,
so
we
have
to
support
them
and
help
them,
create
those
jobs
and
remain
in
business,
and
so
just
getting
away
from
thinking
of
MWBE
participation
as
somehow
doing
charitable
work.
Instead
of
saying
it
just
helps
the
bottom
line,
it
just
makes
us
a
better
City.
Those
are
a
few
of
the
tweaks
and
changes
that
have
occurred.
A
A
Know
I'm
learning
on
this
call,
just
like
other
folks
might
be,
and
and
I've
been
learning
since
joined
the
mayor's
office
before
certainly
it's
Apple
bit
soup
in
a
lot
of
ways.
No,
it's
really
great
to
hear
about
the
details
of
those
resources
and
we
it
connected
a
little
bit
before
this
call,
and
you
really
highlighted
some
main
things
for
me
that
I'd
like
to
spend
some
time
on.
With
your
permission,
the
first
was
the
three
things
were
maximizing
impact
focusing
local
and
that
equitable
solutions
matter.
Can
you
speak
a
little
bit
about
what
you?
A
C
Start
with
maximizing
impact
maximize
maximizing
impact
means
that
the
URA
took
about
three
and
a
half
million
dollars
of
its
own
if
its
own
money
that
it
was
going
to
use
to
do
something
completely
different
before
covet
19,
and
instead
we
redirected
those
dollars
to
an
emergency
loan
fund.
The
the
city
provided
some
additional
resources
to
allow
us
to
do
emergency
lending
to
businesses
that
were
being
shut
down.
As
the
the
co
mid-nineteen
was
starting
to
emerge,
we
wanted
to
help
them
stay
in
business,
keep
their
folks
employed.
C
We
knew
they
weren't
going
to
be
able
to
access
PPP.
We
suspected
that
as
Majestics
that
they're
going
to
be
kept
out
of
some
of
these
networks,
so
we
wanted
to
get
a
loan
product
out
there.
We
built
a
loan
product
in
three
to
four
days
directly.
Jennifer
wilhelm
at
the
URA,
was
really
the
mastermind
behind
behind
putting
it
together
and
to
date,
we've
issued
about
maybe
300
loans,
more
than
65%
of
that
has
been
to
minority
and
women-owned
businesses.
C
But
the
thing
is:
is
that
the
three
billion
dollars
is
not
a
lot
of
money,
so
the
URA
can't
go
it
alone
to
maximize
impact
we
reached
out
to
our
philanthropic
community
and
our
corporate
community
and
started
asking
for
matched
dollars
to
be
able
to
deploy,
and
so
we've
started
to
see.
Some
of
that
come
in
people
want
to
invest.
Every
dollar
goes
into
the
program.
The
URA
is
not
commanding
a
fee
or
any
interest
on
these
loans.
C
They
are,
they
are
really
loans
designed
to
keep
people
from
that
are
on
the
brink
of
economic
disaster,
and
so
focusing
local
means
that
while
we
need
well,
you
know
federal
stimulus,
really
gonna
help
federal
stimulus
is
going
to
help
us
with
our
economic
recovery.
We
have
to
focus
local
and
think
about
local
solutions
that
can
be
mobilized
now
we
need
not
be
participate
in
every
national
think
tank
that
is
out
there.
C
Our
issues
are
local,
our
solutions
are
local,
and
if
we
can
build
that,
then
we
can
leverage
any
national
activity
or
investment
that
might
be
able
to
come
in,
and
our
local
businesses
are
what
we
really
need
to
focus
on
in
an
equitable
solutions
matter.
It
means
that
we
need
to
pay
attention
and
we
need
to
have
a
place-based
strategy
and
remember
the
places
that
are
easily
forgotten
and
remember
the
people
that
are
easily
forgotten
and
so
disadvantaged
businesses,
minorities,
women.
You
know
any
manner
of
other
nests
that
is
out
there
that
is
typically
overlooked.
C
A
You
so
much
for
that
and
our
team
has
been
furnished
with
links
directly
to
those
resources,
so
folks
have
a
chance.
Take
a
look
at
that
and
we
can
also
connect
with
them
offline
to
answer
more
questions
and
it's
great
to
hear
that
you
were
able
to
pivot
so
quickly
on
to
the
emergency
loan
fund.
Can
you
also
talk
about
the
get
online
grow
online
or
the
go-go
problem
or
project,
because
this
was
something
that
I
started,
seeing
on
my
feeds
as
a
great
way
to
pivot,
with
with
small
businesses,
I
think.
C
This
is
going
to
be
a
great
segue
to
to
Henry,
because
this
is
actually
his
thing,
but
I
do
want
to
note
that
the
URA
is
our
emergency.
Loan
program
goes
from
five
thousand
and
we'll
go
up
to
seventy
five
thousand
dollars
for
businesses
that
are
in
need.
There
are
some
different
requirements
within
that,
but
those
dollars
will
be
coming
online
very
very
quickly.
As
for
gogo
and
I
love
that
and
love
that
name.
This
was
really
when
I
talked
about
partnerships.
C
A
D
Wait
which
one
first
I'll
start
with
what
I
do
know
right
now.
I
do
three
kind
of
work
and
three
distinct
areas:
small
business
support
and
that's
where
I
work
with
diamante
and
a
lot
of
her
colleagues
with
you
are
a
to
build
and
deploy
some
of
these
programs
that
we'll
discuss
more
later
business
district
support
where
I
also
work
with
sometimes
a
slightly
different
subsets
of
diamantes
colleagues
at
the
URA
to
provide
direct
service
to
neighborhoods
we're
trying
to
attract
the
businesses.
D
They
want
support
the
businesses
they
have
and
generally
half
the
business
community
be
what
they
need
and
then
personal
financial
wellness.
We
over
the
last
couple
years,
we've
created
the
pittsburgh
financial
empowerment
center,
where
we
provide
free,
one-on-one
financial
counseling
to
every
Pittsburgher
over
18
wants
it,
and
through
that
I've
learned
more
and
more
about
different
areas
that
we
need
to
be
active
to
help
folks
in
their
personal
wellness
as
well.
D
Have
a
get
here.
I
went
to
the
Urban
Studies
program
at
Pitt
and
I
learned
about
what
was
going
on
in
Pittsburgh
neighborhoods
over
the
last
couple
hundred
years
and
how
the
common
working
people
in
Pittsburgh
I've
had
a
real
rough
go
of
it
historically
and
yet.
Pittsburgh
was
also
a
leader
in
quantifying
those
problems
and
learning
how
to
address
those
problems
and
I
also
found
being
a
student
at
fit
in
the
Urban
Studies
program.
D
There
were
a
lot
of
opportunities
to
meet
professionals
that
worked
in
economic
development
and
they
were
really
ready
to
share
and
explain
and
kind
of
bring
me
into
the
fold
and
help
me
learn
so
yeah
long
story
short.
You
know
a
couple
jobs
and
working
in
Philly
and
stuff
in
the
middle
yeah.
That's
how
I
got
here.
Yeah.
A
D
I
think
I'm
well
known
because
they
talk
a
lot
and
that's
because
I'm,
an
extrovert
and
I
miss
you
guys.
So
that's
a
big
part
of
how
I'm
doing,
but
on
the
flip
side
of
that,
there's
been
a
lot
of
time
for
cooking
and
exercise,
and
you
know
yard
maintenance
and
all
that
stuff,
and
it
has
been
nice
to
kind
of,
settle
down
and
slow
down
and
and
have
the
time
back
that
transportation
used
to
be
out
of
my
life.
D
A
Some
of
those
times
have
just
transitioned
other
things
more
time
as
far
in
front
of
screens,
perhaps
or
phone
calls,
let's
start
with
the
gobo
project
since
we,
since
we
already
touched
on
in
the
buckets
of
work
that
you
do
at
the
city,
talk
to
us
a
little
bit
about
Go
Go
in
the
partnership.
There
sure.
D
Yeah
well,
I
mean
to
get
to
go.
Go
I
could
start
with
a
sort
of
the
poster
campaign
we're
working
on
right
now,
because
that's
where
I
came
from.
So
what
we
realized
was
that
small
businesses
need
to
figure
out
how
to
engage
with
their
customers,
because
whether
or
not
they
were
able
to
do
business
like
some
food
businesses
are
we
do.
We
want
to
keep
those
relationships
up
so
that
whenever
we
were
able
to
come
back,
you
know
folks,
would
remember
their
favorite
businesses
and
resume
some
of
those
economic
relationships.
D
D
That
explained
that
through
really
clear
messaging
through
actually
some
cartoons
that
were
meant
to
harken
to
some
of
the
by
war
bonds,
propaganda
from
World
War
two.
That
was
to
inspire
folks
to
contribute
to
the
Wellness
of
their
community
in
that
way.
At
that
time.
So
in
working
through
that
project
and
asking
neighborhoods
to
organize
the
businesses
that
were
open
or
were
able
to
sell
gift
cards
for
future
goods
and
services,
we
realized
that
a
lot
of
folks
weren't
able
to
sell
gift
cards
or
whatever
for
future
goods
and
services.
They
were
boxed
out.
D
They
didn't
have
a
buddy
or
the
money
to
have
built
a
robust
ecommerce
platform,
and
that
was
most
well
represented
in
the
group
by
my
colleague
Demi
at
a
neighborhood
allies.
She
said.
Look,
you
know,
is
great.
We're
gonna
have
a
bunch
of
people,
but
then
there's
a
whole
bunch
of
other
people
that
are
gonna
miss
the
boat
because
they
don't
have
a
means
to
either
sell
gift
cards,
or
you
know,
perhaps
do
e-commerce
in
a
way
that
would
facilitate
like
curbside
pickup
in
the
safest.
You
know
type
of
retailing.
D
So
you
know
we.
Of
course
everybody
said
oh
darn,
you're
right
and
that's
where
gogo
came
from.
We
realized
that
we
had
to
teach
people
or
build
something
for
people
that
were
able
to
use
that
would
last
and
it
would
be
simple
from
the
from
the
from
the
retailers
point
of
view
and
also
simple
from
the
consumers
point
of
view.
So
we
spoke
with
a
bunch
of
different
folks
who
develop
e-commerce
systems
here
in
the
city
of
Pittsburgh.
D
A
It's
really
great
man-
and
it
just
goes
to
show,
like
the
other,
calls-
have
the
ecosystem
organizations
that
are
focused
on
similar
issues
and
also
an
ability
to
work
cross
sector
to
get
something
done
and
what's
interesting
about
these
conversations.
I
appreciate
so
much
is
that
so
much
of
Kobe
19
is
an
international
reality.
A
This
is
in
every
sense
of
the
word,
a
global
pandemic
and
it's
challenging
the
resources
of
folks
all
over
the
world,
and
yet,
when
we
bring
it
down
to
the
micro
level
or
just
to
our
community
level,
you
start
to
get
very
specific.
The
amount
of
people
that
have
applied
the
amount
of
people
that
were
able
to
get
paired,
and
we
learned
so
much
from
taking
that
hyper
local
focus,
I
think
in
terms
of
how
we
could
partner,
but
also
what
these
new
normals
can
look
like.
A
D
Most
of
our
buildings
are
streets
or
sidewalks
and
everything
real
small,
so
we're
gonna
have
to
get
clever
about
how
we
use
that
space
and
so
that
businesses
and
retailers
are
able
to
do
their
thing,
but
do
it
safely
and
splutter
and
living,
and
we
thought,
as
a
business
community,
we
must
have
been
the
only
people.
Thinking
about
that,
you
know
so
then
I
reached
out
to
my
colleague
Corinna
Rick's
at
the
who
leads
the
department
of
mobility
and
infrastructure.
She
said
Henry.
Your
timing
is
perfect.
We've
been
working
on
this
for
weeks.
D
This
is
gonna,
be
a
thing
where
the
city
provides
a
whole
big
menu
of
options
and
reduces
the
barriers
to
participating
in
those
options
as
much
as
possible,
while
still
maintaining
safety,
but
then
neighborhoods
or
groups
of
businesses
or
groups
of
neighbors
on
a
particular
block
will
then
be
able
to
choose
from
this
menu
and
maybe
decide
that
they
want
to
pursue
using
their
Street
differently.
Maybe
they
want
to
have
parking
lanes
be
used
for
public
space
so
that
folks
can
be
outside
and
be
in
the
right-of-way
and
around.
A
D
Other
still
be
six
feet
apart.
Maybe
they
want
to
have
space
for
merchants
to
offer
goods
and
services
on
the
sidewalk,
the
folks
don't
have
to
come
inside
and
they
could
be
in
the
Sun
shop.
You
know
and
we're
not
going
to
tell
folks
what
to
do,
but
we
want
to
make
these
types
of
common-sense
adaptations
easier
and
no
harder
than
they
have
to
be
at
the
least
and
help
give
some
people
some
good
ideas
that
other
folks
have
come
up
with
re
yeah.
A
Sounds
really
useful,
I
mean
there's,
certainly
not
a
lot
of
precedents
that
we're
dealing
with
in
more
ways
than
one,
but
giving
providing
good
ideas
that
those
can
choose
from
can
be
illuminating
for
how
they
take
their
next
steps.
Let's
talk
about
the
financial,
empowerment,
centers
and
I
want
to
turn
to
Rick
to
the
work
that
he
does.
Can
you
describe
how
that
dia
came
about
and
how
it's
gone
here,
Pittsburgh
so
far,
yeah.
D
That's
why
the
Main
Street
model
works
so
well,
because
the
the
manager
can
help
the
business
owner
avoid
those
mistakes,
and
it's
not
crazy
that
they
would
make
mistakes
because
they
didn't
have
any
practice
with
these
things
like
negotiating
a
lease.
So
that's
why
the
financial
empowerment
center
system
really
really
appealed
to
me
when
the
mayor
asked
me
to
learn
about
it
a
few
years
ago,
because
it's
direct
one-on-one
service
with
a
person.
D
That's
your
person
and
they're
there
very
high
trained
there
there,
all
four
of
them
that
we
have
here
in
our
city
soon
to
be
five
and
they're
all
this
is
what
they
do.
There's
full-time
folks
and
when
someone
chooses
to
engage
with
the
Pittsburgh
financial
empowerment
center
they're,
giving
access
to
all
the
information
that
maybe
they
don't
have
in
their
network
like
they
made,
perhaps
there's
not
an
uncle
in
the
family
that
can
explain
how
to
wear
through
and
get
ready
to
take
out
a
mortgage
or
perhaps
there's
not
an
aunt
in
the
family.
D
Who
can
explain
what
all
the
different
resources
are
for
saving
up
for
the
capital?
You
need
to
start
a
business
or
perhaps
there's
not
somebody
in
your
neighborhood
who
knows
all
the
ins
and
outs
of
your
student
loans
and
how
to
make
sure
you're
doing
everything
right
in
the
most
efficient
way.
That's
what
that's!
What
the
pittsburgh
financial
empowerment!
A
D
A
That
doesn't
appeal
to
me
so
much
like
working
through
spreadsheets,
but
when
I
heard
about
the
financial,
empowerment,
centers
and
then
I
could
work
one-on-one
with
the
counselor
that
was
trained
to
understand
my
exact
setup
and
then
you
know,
help
identify
goals,
but
I
hadn't
sat
down
how
to
work
towards
them
and
it
provides
an
accountability.
I
signed
up
right
away
and
it's
been
tremendous
for
me
because
it's
not
again,
it's
not
a
work
sheet.
It's
a
relationship
with
my
counselor
and
we
just
worked
through
it
week
by
week
or
month
by
month.
How?
D
D
Yes,
how's
this
how's
things
going
at
the
FEC
yep
really
well,
so
we're
up
business
is
I
think
it
was
a
march
19th
that
we
ceased
in-person
operations
is
that
when
the
governor
told
us
to
stop,
but
literally
one
and
a
half
days
later,
we
were
open,
we
were
operating
100%
of
digitally
using
whatsapp
I
mean
we
got
all
the
whole
management
team.
Together
immediately
we
learned
about
different
messaging
platforms
and
the
relative
security
and
their
relative
freeness
and
ease
of
access
to
people
if
they
only
have
like
a
mobile
phone.
D
Instead,
it
quickly
learned
that
what
that
was
the
way
to
go
and
we
adapted
our
technique
and
our
we
learned.
We
learned
how
to
use
DocuSign
and
a
few
other
software
things
that
helped
us
do
signatures.
You
know
through
the
computer
mm-hmm
and
we
were
up
and
running
a
day
and
a
half
after
we
were
told
that
we
couldn't
operate
our
business.
The
way
we
had
been
the
way
we
had
become
accustomed
to
and
then
within
a
week
or
so
after
that
we
started
seeing
increased
numbers
now
we're
only
a
year
old.
D
We
we
had
a
soft
launch
in
March
of
last
year
and
then
we
had
our
real
official
launch
in
late
April.
So
so
we're
really
just
you
know,
hitting
our
one-year
birthday
here,
but
we're
seeing
numbers
that
are
I
think
about
twice
as
much
as
we
were
last
March
when
it
comes
to
equity
and
when
it
comes
to
the
folks
that
trying
to
help
move
the
needle
for
the
quality
of
life
and
literally
the
wealth
that
folks
who
have
systematically
been
excluded
from
you
know,
accessing
garnering
and
building
that
wealth.
D
Our
client
list
reflects
the
folks
that
have
been
excluded
for
our
economy
from
what
my
economy.
Historically,
you
know
it's
mostly
african-american
people,
it's
mostly
people
who
are
on
lower
on
the
income
scale
and
then
outside
of
that
it's
Millennials
with
like
any
income
at
all
all
over
the
map,
because
I
think
that
the
younger
folks
got
shortchanged
their
economic
education
by
and
large
over
the
last.
You
know
a
couple
of
decades,
so
yeah
we're
really
proud
of
that
service.
D
A
No,
it's
great
to
hear
about,
and
congratulations
on
the
success
of
it.
It's
certainly
well
deserved
all
the
councillors,
though
I
mean
they
just
did
great
work.
That's
really
what
it
is,
and
it's
wonderful
that
the
city
of
Pittsburgh
offers
us
as
a
free
service
and
something
that's
worth
investing
in
as
an
entity
for
the
betterment
of
the
live
experience
of
those
that
live
here
and
I,
and
you
know
we
talked
about
equity
and
there's
all
these
systemic
considerations,
and
rightly
so.
When
I
talk
to
my
mentees,
you
know
you
know
for
me.
D
I
guess
I
just
I
know
more
people
start
to
use
the
financial
empowerment
center.
I,
hopefully
have
to
hire
another
counselor
soon,
because
the
service
is
invaluable.
It's
thinking
think
about
it.
This
way,
you
know
if
you
get
a
hole
in
your
roof.
You
know
you
can
watch
some
YouTube
videos
and
kind
of
like
figure
out
how
to
like
get
some
gunk
on
there
and
kind
of
like
you
know,
plug
it
up
for
now.
But
if
you
want
a
true
sustainable
long
term
solution,
you
need
a
roofer
right
and
finances
are
no
different.
A
E
Think
I'll
take
the
second
part
first,
because
I
want
to
reach
out
to
and
acknowledge
a
lot
of
the
elementary
school
teachers
that
are
around
that
are
servicing
our
kids
throughout
the
country.
I've
been
a
I,
guess,
I,
add
hot
elementary
school
teacher
with
two
children
at
home,
one
in
kindergarten
and
then
the
other
in
third
grade
uploading
work
every
day,
specifically
for
my
my
kindergartner
and
my
third
grader
I
have
to
check
her
work
to
make
sure
that
she
does
it
every
day.
So
it's
been
a
heck
of
experience.
E
E
Don't
really
know
what
their
situations
are,
but
they're
still
helping
people
in
our
neighborhoods.
My
interest
I
have
an
interesting
path.
Coming
to
the
mayor's
office,
I
used
to
be
the
executive
director
at
the
YMCA
in
Homewood
serving
the
Homewood
community
through
youth
development
programs.
We
had
food
bank
programs
a
lot
of
the
things
that
you
know
we're
doing
now
in
kovat.
We
were
doing
it
after
why
and
still
doing
in
partnership
with
the
food
bank,
and
then
you
know
all
the
different
types
of
social
service
programs
that
we
had.
E
Being
kind
of
one
of
the
people
that
led
the
creation
of
the
LGBTQIA
Advisory
Council
was
one
of
the
leads
in
the
formation
of
the
gender
equity
Commission,
which
I
still
serve
as
a
commissioner
and
now
my
current
work,
this
business
inclusion
manager
and
still
being
info
with
the
United
Nations
sustainability
goals
and
being
able
to
kind
of
I
guess
galvanize
a
group,
cross-sectoral,
II
and
being
involved.
Thank.
E
E
For
the
last
couple
years,
I
usually
scheduled
appointments
out
to
talk
with
businesses,
one
on
one
and
telling
them
about
our
procurement
processes,
different
sources
of
how
they
can
be
certified
as
vendors
and
so
forth
on
different
levels,
whether
it's
the
county
level,
the
state
level
or
third-party
certifiers
like
a
EMS
DC
and
Eastern
minority
supplier,
diversity,
councilman,
acronyms
out
there,
and
we
back
women,
business
enterprise,
national
Corp.
Those
are
kind
of
third
party
entities
that
that
certified
businesses
some
for
government
contracts,
but
also
for
corporate
contracts
as
well.
Thank.
A
You
so
you
mentioned
given
like
your
work,
history
and
your
being
on
the
mayor's
office
team.
For
some
time
now,
you've
watched
the
conversation
around
equity
evolved
over
time
and
folks
can
can
use
terms,
but
sometimes
it's
not
always
clear
what
it
actually
means
as
a
relates
to
specific
resources
or
ways
to
get
involved.
A
E
Equity
indicators
is,
we
had
an
opportunity
to
be
part
of
this
five
city
cohort
City
University
of
New
York,
Rockefeller
Foundation
funded
a
two-year
project
and
we
solicited
the
RAND
Corporation
to
help
us
with
a
lot
of
the
research
and
it's
in
your
your
basic
areas
of
quality
of
life.
When
you
look
at
housing,
education,
Public,
Safety,
Community
Engagement,
and
these
were
kind
of
our
topical
areas
for
the
indicators
and
then
we
kind
of
drilled
down
and
been
a
little
more
granular
with
those
indicators
and
there's
80
of
them
within
those
domains.
E
E
If
you
were
incarcerated
within
five
years
or
on
probation
or
parole,
your
application
will
be
denied,
and
then
the
third
partner
I
actually
had
an
opportunity
to
talk
to
a
business
banker
with
your
Schedule
C
in
two
thousand
in
the
2018
and
2019.
If
you
kill
a
loss,
you
can't
get
any
money
for
PPP.
C
By
design,
we've
limited
those
kinds
of
barriers,
because
we
know
that
there
are
a
lot
of
folks
who
had
a
hard
time
getting
reemployment
entrance
and
a
hard
time
getting
and
pre
employed
and
we're
able
to
start
their
own
businesses
and
employ
other
folks
trying
to
you
know
repatriate
themselves
back
to
society.
So
we
let
me
remove
that
barrier
for
folks.
So
as
long
as
you
don't
have
any
sort
of
financial
related
crime,
you
know
you
what
you
are
free
to
apply
and
be
underwritten
for
poor.
You
are
a
loan.
C
E
Great
because
you
figure
a
lot
of
our
businesses,
you
know
you
figure.
Are
service
businesses
like
our
salons,
our
barbershops,
our
construction.
Those
are
the
ones
that
typically,
unfortunately,
have
people
that
are
running
them
with
checkered
past
and
they
serve
their
time
and
they
should
have
an
opportunity
to
serve
and
be
able
to
make
a
living
for
themselves,
and
so
that's
kind
of
kind
of
where
I
am
one
on
some
of
this
I'm
glad
that
the
you
are
a
and
also
Henry,
and
what
he's
doing
with
financial
and
power.
E
Is
that
tipping
your
book
straight
in
the
fundamentals
because
to
be
eligible
for
PPP,
you're
gonna
have
to
have
your
payroll
stuff
together
and
all
of
that
and
we're
finding
that
a
lot
of
the
books
aren't
in
order
and
and
people
can't
automatically
you
know
apply
for
it,
because
they're
still
kind
of
gathering
those
those
things.
One
of
the.
C
Things
that
we've
done
and
that's
a
great
point
that
you
make
one
of
the
things
that
we've
done
is
paired
our
applicants
with
a
technical
assistance
provider
that
will
help
to
aggregate
the
documents.
Our
program
is
also
credit
agnostic,
meaning
that,
yes,
your
credit
is
looked
at,
but
it
is
not
a
major
factor
in
it.
C
Just
gives
us
an
understanding
of
where
you
are
and
what
you're
facing
it's
not
used
as
a
tool
to
delimit
you
from
having
access
to
capital,
though,
and
that's
we're
in
an
environment
where
we
have
to
reassess
risk,
and
so
one
of
the
reasons
why
the
URA
was
able
to
mobilize
pretty
quickly
is
because
the
micro
loan
program
was
designed
for
a
disruption
right.
Minorities
and
women
were
already
experiencing
disruption.
C
So
we
literally
took
our
micro
loan
program,
made
it
an
emergency
loan
fund
program,
and
we
did
it
in
three
days
and
we,
you
know-
and
we
took
in
hundreds
of
applications
in
a
couple
of
days
and
we
closed
on
them
within
15
days.
So
the
only
way
that
you're
able
to
do
that
is
you
until
this
whole
notion
of
being
able
to
practice
for
progress.
We
started
practicing
what
it
means
to
show
up
for
this
type
of
community
when
you're
dealing
with
the
unknown
and
so
kovat
19
is
an
unknown.
C
But
I'm
very
you
know
proud
of
the
work
that
we
did.
I
think
you
are
a
around
that
because
I
felt
like
we
were
prepared
to
deploy
pretty
quickly
and,
like
I,
said
we're
not
going
to
reach
everybody.
It's
a
limited
finite
resource,
but
I
think
it
provides
a
model
for
how
you
can
show
up
for
a
local
local,
diverse
small
business
community,
a
limited.
A
D
I
did
I
forgot
to
mention
earlier,
but
the
financial
empowerment
center
we
as
soon
as
PvP,
became
available
the
first
day
that
they
started
taking
up
with
Cajuns
on
Monday.
We
we
were
helping
folks
fill
out
applications
and
I
know
that
the
the
another
300
we
added
to
the
pot,
but
if
folks,
are
still
trying
to
apply
and
still
provide
that
assistance
through
the
financial
empowerment
center.
D
A
E
The
uns
DG's
is
the
United
Nations
sustainability,
Development
Goals,
and
it
was
developed
in
2015
with
the
world
in
mind.
We
had
international
companies,
internationals
countries,
excuse
me
developing
countries
and
how
it
was
created
and
just
in
a
nutshell,
you
know
there
are
17
goals,
but
basically
it's
surrounded
around
quality
of
life,
climate
and
sustainability.
So
to
speak,
and-
and
you
can
look
at
various
areas
specifically
that
I
just
want
to
lift
up.
Gender
equality
is
one
of
those
and
in
issues
of
gender.
E
E
E
Far
as
you
know,
our
neighborhoods
and
so
forth
for
the
city
and
how
our
work
relies
up
to
these
SDGs.
And
so
we
said
you
know
what
we
need
to
get.
We
need
to
have
a
non-profit
intermediate
and
we
need
to
be
able
to
say
how
do
we
talk
about
these
these
goals
and
make
it
real
to
people?
You
know
when
we
talk
about
energy
burdens
and
housing
and
so
forth,
all
these
things
kind
of
factored
in,
and
so
how
do
we
communicate
that
and
make
it
real
for
people?
E
So
we've
reached
out
to
Fred
brown
and
the
Forbes
fund
to
be
that
intermediary
to
have
these
discussions.
Then
we
had
we
reached
out
to
poor
old
Pittsburgh,
with
the
poro
fellows
and
and
what
we're
looking
at
now
far
as
the
Pittsburgh
platform
is
concerned,
is
to
be
able
to
develop
a
curriculum
that
is
cross-sectoral,
II
and
that
everyone
is
kind
of
working
toward
the
the
reduction
in
those
goals.
E
E
With
that
Mayor
Peduto
adopted
the
UN
s
DG's
in
October
of
last
year
and
and
we're
working
on
that
progress
right
now
and
we've
received
international
attention
and
also
a
partnership
with
Brookins
as
well
to
be
part
of
this
cohort
with
ten
cities
and
moving
this
direction
and
dealing
with
those
gaps
with
tankless
business.
Thank.
A
You
break
yeah,
it's
a
great
example
of
where
an
overarching
framework
like
the
SDGs
can
provide
great
opportunity
for
cross
sector
alignment
where
your
entities
of
different
sorts
and
sizes
working
together
along
common
goals,
you
mention
formative,
food
rescue.
You
mentioned
cabeza,
who
I've
heard
a
lot
of
SDG
talk
about.
You
mentioned
our
foundation
community.
You
know
working
on
it.
These
aren't
necessarily
always
partners
that
might
be
in
the
same
room
along
similar
goals.
A
A
I
want
to
open
it
up
to
all
of
you
and
I
want
to
touch
on
something
that
diamonte
had
said
where
this
idea
of
what
we
can
do
in
this
environment
and
given
the
work
that
you
all
do
touches
different
sectors
and
interfaces
with
actual
resources
to
individuals
and
small
businesses
and
and
larger
businesses
alike.
What
does
this
environment
allow
for
as
a
relates
to
this
new
normal?
And
what
do
you
want
to
see
moving
forward
that
that
stays
Pasco
vat19
in
terms
of
improvements.
B
B
Think
what
what
needs
to
stay
is
this
level
of
being
able
to
pivot
and
be
flexible?
Far
too
often,
institutions
set
up
stuff
to
not
be
not
be
flexible.
Right,
folks
are
looking
for
flexibility,
and
we
don't
have
it
and
we'll
say
the
private
market.
Has
it
or
we'll
say
that
the
nonprofit
space
has,
but
we
don't,
but
when
we're
thinking
about
the
health,
safety
and
welfare
of
our
citizens,
we
know
that
the
you
know
the
economic
livelihood
is
part
of
the
health,
safety
and
welfare
of
our
citizens
and
our
ability
to
pivot.
B
Like
give
me,
we
talked
about
this
two
times
a
week,
but
I
think
it
can't
be
under
state
and
how
important
it
is
to
acknowledge
this.
That
for
many
people,
besides
friends
and
family,
who
also
may
be
going
through
this,
the
URA
may
be
one
of
the
only
places
to
really
get
resources
like
this
right.
So
we
were
able
to
pivot
and
do
that
another
thing
you
don't
want
to
talk
about
what
pivoting
is
the
ability
for
the
FEC
to
pivot?
The
FEC
is
were
really
dealing
with
folks
on
an
individual
level.
B
Saying
we're
not
just
gonna
give
you
a
class.
We're
gonna,
give
you
the
information
that
no
one
tells
you
about
that
other
people
give
their
friends
and
give
their
family
or
people
will
pay
for
right,
we're
going
to
get
it,
and
then
we
had
to
do
that
not
only
for
individuals
but
also
for
businesses,
because
just
that
fast
we
we've
been
seen,
we
didn't
saw
that
businesses
needed
to
be
able
to
adapt
right.
Businesses
needed
someone
to
talk
to
right.
B
So
we
again,
you
know
and
and
my
hats
off
to
to
Henry
for
really
working
with
that
of
really
working
with
the
FEC
s
and
working
with
neighborhood
allies
are
our
partner,
our
community
partner.
On
this
to
really
say:
okay,
we
know
you
deal
with
individuals,
but
now
can
you
adapt
to
dealing
with
families?
Can
you
adapt
to
dealing
with
businesses,
and
you
can
do
it
within
two
days?
I
mean
that's
really
important
as
far
as
how
the
city
can
be
creative
to
deal
with
its
citizens
at
a
time
of
need.
B
Is
this
ability
again
like
I,
probably
say
every
week
to
cut
across
the
silos
to
cut
the
sector's
down
and
say:
how
do
we
all
get
at
the
table?
How
do
we
get
talented
people
to
work
with
each
other
in
government,
but
also
our
talented
nonprofit
partners,
our
talented
corporate
partners?
You
know
in
our
talented
citizens
right
now
and
it
doesn't
just
have
to
be
institutions
right.
Community
is
the
institution
in
itself.
So
that's
really
what
I'm
proud
of
and
what
has
been
good
so
far,
so.
C
If
I
can,
I
would
like
to
get
paint
a
picture
for
you
really
quickly
about
around
the
week
that
the
kovat
19
sort
of
emerged.
So
the
URA
is
a
74
year
old
agency,
going
on
75
years,
young
on
March
16th,
which
was
a
Monday
I.
Think
the
Monday
before
the
governor
issued
his
order.
The
URA
had
no
ability
for
its
employees
to
work
from
home.
Everybody
was
tethered
to
a
desktop
computer.
So
in
the
span
of
72
hours
we
procured
95
laptops
for
95
employees
and
sent
them
home
activated.
C
Zoom
accounts
brought
on
DocuSign,
and
so
the
URA
made
a
technological
leap
that
it
had
tried
to
make
for
several
years
in
a
matter
of
five
days,
and
so
that
will
tell
you
because
for
years
it
had
to
struggle
with,
can
we
have
remote
work?
Can
we
do
you
know?
Can
we
do
electronic
signature
and
what
I
decided
was
that
listen
we're
getting
ready
to
find
out
whether
or
not
we
can
do
that?
C
We're
going
to
take
these
laptops
and
when
we're
able
to
be
back
out
into
the
community
you're
going
to
see,
is
showing
up
in
spaces
in
accordance
with
the
law
and
the
regulations,
of
course,
but
being
more
accessible
to
people
and
meeting
people
where
they
are
and
so
I.
So
that's
so
one
of
the
things.
As
you
know,
it's
catastrophic,
as
this
has
been
I,
think
that
it's
helped
us
all
to
rethink
and
to
accelerate
the
notion
of
getting
over
our
bureaucratic
nature.
C
And
then
the
need
for
bureaucracy
is
to
follow
rules
and
to
meet
compliance.
That's
that's
the
purpose
of
it.
So
we
can
follow
rules
and
meet
compliance
and
still
meet
the
needs
of
our
residents.
That's
sort
of
the
precipice
that
I
built
my
work
upon
and
I
stand
on
that
and
I
know
that
I
probably
Drive
some
staff
at
that.
You
are
a
crazy
because
I'm
always
like
we
got
it.
There's
got
to
be
a
way
to
get
around.
C
E
Want
to
say
that
the
constant
is
the
new
normal.
You
know,
there's
there's
constant
change
and
we
have
to
just
adapt
to
it
as
it
continues
to
evolve,
and
we
have
to
be
able
to
pivot
and
be
flexible
to
serve
our
residents
and
really
utilize
the
power
of
the
people,
because
there
are
various
community
groups
and
organizations
have
really
kind
of
stepped
up
and
filled
the
gap
where
we
saw
some
glaring
structural
challenges
and
barriers
moving
forward.
And
we
have
to
kind
of
look
at
our
systems.
D
Yeah
I
love
working
on
this
team
honestly,
you
know,
for
example,
to
be
a
director
Walker
work
at
a
Community
Development
Corporation
a
few
years
ago,
and
we
began
working
together
and
that
that
that's
what
you
know
I'm
just
trying
to
go
off.
What
Rick's
saying
like
that?
Our
collegial
atmosphere
is
what
makes
this
city
resilient.
It's
what
makes
us
be
able
to
be
clever,
it's
what
makes
us
be
able
to
be
nimble
and
work
through
different
rules
like
different
constraints
and
different
funding
streams.
Have
you
know
us
together?
D
Also,
it's
also
been
awesome
to
see
people
just
you
know,
meet
these
challenges
real
fast
and
real
aggressively,
both
at
the
in
the
office
of
equity
at
the
URA
and
a
lot
of
our
different
partners
like
community
groups,
I
mean
geez
I
wanted
to
keep
honestly
I'd
like
to
give
a
shout
out
to
the
Bloomfield
Development
Corporation
Christina
over
there
figured
out
how
to
run
a
farmers
market
with
under
a
pandemic.
You
know
and
and
she
had
hundreds
of
people
all
spread
out,
making
their
space
wearing
their
masks
and
getting
their
fresh
food.
D
A
Well,
thank
you
Henry
who
Louis
say
in
Reverse
and
you're
right
I
mean
it's
been
extraordinary.
You
know,
diamante
mentions
the
the
you
array,
not
a
new
entity
by
any
stretch
of
the
imagination,
neither
is
the
city
of
Pittsburgh,
quite
frankly,
and
so
to
have
a
season
where
you're,
seeing
the
demonstrated
nimbleness
and
agility
from
the
high
from
the
highest
levels
of
leadership
through
just
service
delivery
and
individual
partners.
It's
very
exciting
I
think,
hopefully
I
would
say:
I
hope
that
it.
A
It
speaks
well
for
this
idea
that
a
new
normal
is
indeed
possible
and
then
to
the
deputy
chief
Wayne's
point.
You
know:
how
can
we
establish
this
now
as
the
standard
and
and
how
can
we,
you
know
believe
in
this
being
the
right
thing
to
do.
I,
remember
talking
with
my
mentees
about
this
idea
of
lightning
strikes
in
both
directions.
D
I
forgot
to
mention
our
loyalty
bond
program.
The
URA
has
graciously
decided
to
subsidize
this
program
and
it's
a
great
way
for
folks
who
want
to
make
an
investment
in
the
local
business
to
ensure
that
it
stays
there.
It's
a
great
way
to
do
that.
It's
really
simple
folks
are
gonna
purchase
these
loyalty
bonds,
which
I
must
say
it's
anyone
from
the
Securities
Exchange
Commission
is
watching.
These
are
not
actually
bonds
so.
D
Let's
say
you
spend
$100
on
your
loyalty
bond
you're
gonna
get
in
return
somewhere
between
120
and
130
dollars
in
value
to
spend
it's
a
business
it
didn't
and
that
that
that
bump
up
is
defined
by
the
business
itself.
And
then
what
happens
is
six
months
or
so
from
your
data
purchase
you're
going
to
give
a
gift
card
in
the
mail
for
one
quarter.
A
D
That
value
and
then
another
one
and
another
one
and
another
one
every
six
months
until
two
years
goes
by
and
you
got
your
125
or
so
percent
of
your
initial
investment,
and
that
does
a
whole
lot
of
things.
One
is
you
we
all
forget
stuff,
so
I
might
be
thinking
about
my
neighborhood
pizza
shop
right
now,
but
you
know
in
August
I
might
forget
and
then
I'm
gonna
get
this
gift
card
in
the
mail.
It's
gonna
remind
me:
I'm
gonna
go
back
I'm
gonna
do
business
with
that
business.
D
I'm
gonna
resume
that
economic
relationship,
but
it
also
provides
my
local
business
with
cash
and
it's
not
debt,
so
they
don't
debt
on
their
books.
There's
no,
like
you,
know
black
date
on
the
calendar,
where
there's
a
balloon
payment
for
some
crazy
loan
do.
Instead,
it's
just
a
promise
to
deliver
goods
and
services
in
the
future
and
of
course,
if
they're
good
at
running
their
business
they're
making
money
on
that
goods
and
service.
So
you
know
they're
they're,
just
earning
so
anyway.
Keep
an
eye
out.
We're
gonna
have
a
big
announcement.
D
A
Crayons
great
we'll
look
out
for
that
and
folks
are
definitely
check
out.
Honeycomb
credit
if
they
haven't
had
a
chance
to
just
participate
in
the
bee
and
up
prize
challenge
plays
very
high,
they're
well-deserved,
ordinary,
a
small
business.
That's
really
providing
a
lot
of
value,
the
rest
of
the
the
rest
of
the
table
so
to
speak
last.
You
know.
E
Josiah
I
want
to
give
kudos
to
Riverside
center
for
innovation.
They
really
have
pitted
and
grew
their
operations
diamante
and
Henry
week,
and
we
all
deal
with
one
Garrett.
His
team
there
and
I
think
that
any
business
small
business
who
needs
back-office
support
could
check
in
there
and
get
all
the
service
and
help
that
they
need
to
run
their
business
more
effectively
in
efficiency,
and
they
have
people
on
the
ground
actually
supporting
businesses
where
they
are.
E
They
have
the
the
navigators
that
are
there
that
are
reaching
out
to
small
businesses
and
and
really
helping
them
on
the
spot,
because
the
bottom
line
is
all
of
us.
Are
people
in
the
community
that
people,
trust
and
basically
they'll,
allow
us
to
be
able
to
assist
and
so
forth,
and
that's
what
Ron
and
his
team
has
assembled
some
community
people
that
are
skilled
and
understand
where
they
are
and
in
working
where
they
are
and
making
sure
that
they
can
grow
their
businesses
and
far
as
sustainability
is
concerned.
E
C
We
are
all
facing
our
own
challenges
as
well,
but
I
think
that
if
we
continue
to
work
together
and
that
if
we
continue
to
think
in
systems
and
not
you
know
my
individual
contribution
and
look
at
my
organization
and
what
I'm
doing
it's,
what
we
are
doing
and
how
can
we
sort
of
stack
those
supports
and
those
services
and
link
them
together
to
really
show
up
for
our
community?
We
will
get
through
this.
B
Echo
director
Walker's
comments,
I
think
one,
my
kudos
to
the
tutors
to
the
board
leadership
and
staff,
the
URA
for
leading
during
this
time.
It's
not
often
that
you
think
of
a
institution
or
an
authority
that
was
the
creation
of
David
Lawrence
to
be
the
nimble,
equitable
force
that
it
is
that
it
is
becoming
and
has
become
and
I
think
that's
a
testament
again
to
the
hard-working
staff.
B
The
leadership
who
leads
by
example
in
the
board
and
the
idea
of
alignment
right
and
truly
have
an
alignment
where
you're
thinking
about
everybody,
because
we're
still
doing
big
loans,
we're
still
doing
very
large-scale
economic
development
right.
So
you
know
a
lot
of
times.
People
will
try
to
compartmentalize
something
to
say:
okay,
we'll
be
doing
that
you're
not
doing
the
other
thing.
No
we're
still
doing
those
things.
This
tax.
E
B
And
especially
and
I
do
want
to
stop
to
say
this
tax
revenue
and
thinking
about
jobs
and
being
job
creators
is
never
more
important
than
it
is
today.
Now
we're
looking
at
creating
good
jobs,
we
create
jobs
with
pathways
opportunity,
jobs
with
benefits,
jobs,
allow
people
to
come
together
to
organize,
but
we
do
have
to
create
jobs
because
we're
going
to
see
a
contraction,
we're
going
to
see
a
contraction
of
jobs
and
the
pride
in
the
private
sector.
B
Some
cities
have
seen
a
contraction
of
jobs
in
the
public
sector
right,
so
a
place
like
the
URA
has
never
been
more
important
that
not
only
can
go
to
scale,
but
also
can
really
also
focus
on
individuals
and
neighborhoods
in
a
real
way.
So
I
want
to
say
thank
you
in
closing,
just
really
one
of
the
things
about
the
city
and
one
of
the
things
that
we
have
to
do
as
public
officials,
not
public
officials,
but
those
who
are
in
public
life
or
in
public
service,
but
really
try
to.
B
How
do
you
think
about
the
unknown?
How
do
you
think
about
the
things
that
traditionally
don't
go
thought
about?
How
do
you
when
everything
is
going?
Well,
how
do
you
think
about
those
who
aren't
thought
of
and
really
what
I
think
we
we've
been
able
to
show
today
through
systems
to
thinking
about
the
SDGs
in
a
relationship
of
business,
is
to
other
elements:
sustainability,
resilient
so
forth.
We
look
at
what's
happening
with
the
FCC's
and
and
also
main
streets
that
are
vitally
important
to
our
neighborhoods,
because
the
main
streets
don't
look
good.
B
That
affects
the
overall
perception
of
what's
happening
in
our
neighborhoods,
so
the
mainstream
work,
Main
Street
work
that
Henry
does
and
he
does,
with
Josette
and
and
folks
at
the
URA,
it's
vitally
important
from
economic
development
strategy,
as
well
as
just
a
community
development
strategy
and
then
also
just
coming
all
the
way
down
to
loans
and
grants
and
supporting
those
institutions,
because
many
of
the
institutions
that
right
now
are
going
through
a
lot.
Our
institutions
that
boost
up
the
community,
their
businesses
but
they're,
also
civic
institutions.
B
Those
are
the
cities
that
survive
and
flourish,
the
cities
that
allow
people
not
to
do
well
or
the
cities
that
calcify
so
as
part
of
me,
our
21st
century
city,
being
a
smart
city,
being
the
equitable
City
being
the
just
city
and
being
compassionate
city
for
and
being
a
humanistic
city
for
everyone
around.
So
that
is
what
it's
kind
of
important
to
us
in
the
the
business
component
is
just
one
way
to
really
talk
about
that
yeah.
C
When
you
see
me
think
of
me
on
the
shoulders
of
95
people
who
do
this
work
every
day,
and
so
it
I
can't
think
that
you
are
a
staff
enough
to
to
mirror
what
majestic
said
it.
You
really
see
the
mettle
of
what
people
can
do
when
you're
in
crisis
people
pull
together
and
I
think
that
as
an
organization,
we
found
something
in
ourselves
that
we
we
knew
we
could
do,
but
this
was
really
the
impetus
to
really
show
what
it
means
to
have
a
vital
economic
development
agency
on
the
ground
doing
the
work.
A
We
can
hardly
have
asked
for
better
leaders
at
the
city
and
the
URA
to
to
discuss
these
things.
I
want
to
thank
each
of
you
for
your
time
and
for
watching
poured
in
to
this
call.
You
know
it's
not
often
you
have
a
conversation
where
you
talk
about
something
as
large
as
say,
the
UN
or
an
entity
that
deal
with
large-scale.
A
You
know
loans
for
businesses,
and
you
also
hear
about
an
individual
farmers
market
in
one
community
or
a
specific
community
advocate
that's
working
with
people
every
day,
and
it
just
goes
to
speak,
I,
think
to
to
the
intersections
that
we've
explored
and
to
the
amazing
people
that
we
have
working
on
this.
So
thank
you
each.
You
know
for
that,
a
couple
s
of
moments
or
items
of
housekeeping.
We
will
continue
to
make
you
all
aware
of
upcoming
conversations
around
equity
above
folks
can
also
tune
in
on
Tuesday
for
the
gender
equity
Commission's
public
meeting.
A
You
can
find
information
about
that
on
the
mayor's
office
channels
or
on
our
new
city
events
calendar,
which
can
be
found
on
our
home
page
very
exciting,
to
see
that
get
launched
the
city's
home
page
for
the
city
events
calendar,
you
can
find
more
information
there
in
the
meantime,
please
everybody
take
the
very
best
care
of
yourselves
and
we
will
see
you
next
time.
Thank.