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From YouTube: Pittsburgh Public Art Episode #8 - Project Pop-Up: Dream Cream Ice Cream & Boutique 208
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A
B
No
matter
where
you
are
in
the
city
of
Pittsburgh,
your
steps
away
from
experiencing
a
work
of
art,
public
art
is
a
distinguishing
part
of
our
home.
It
is
freely
accessible
and
enables
people
to
experience
art
in
their
daily
life
outside
of
museums
or
other
cultural
institutions.
It
reflects
our
history
and
our
evolving
culture.
B
It
helps
to
give
our
communities
a
stronger
sense
of
identity
and
place
public
art
matters
and
public
art
matters
to
the
city
of
Pittsburgh.
Today,
on
pittsburgh,
public
art
we're
speaking
with
Morton
Brown,
the
city's
public
art
manager,
about
a
project
that
happened
downtown
several
years
ago,
called
Project
pop-up.
What
is
projects
pop-up
all
about?
Well.
C
It's
a
really
interesting
case
study,
so
believe
it
or
not.
If
you
walk
around
downtown
today,
it's
bustling
new
PNC
towers,
etc,
going
up
everywhere.
It's
really
a
lot
of
construction
lot
of
renovation,
it's
beautiful,
but
it
wasn't
this
way.
Just
a
few
years
ago
there
were
vacant
storefronts
in
downtown,
and
this
was
really
something
that
the
city
wanted
to
combat.
C
So
there
was
a
committee
formed
mayor's
office
is
for
downtown
partnership,
a
lot
of
local
stakeholders
in
the
downtown
area
formed
a
committee
and
one
of
the
ideas
that
they
came
up
with
was
they
wanted
to
engage
me,
the
public
art
manager
to
put
art,
temporary
art
and
some
of
these
vacant
storefronts,
as
many
of
them
had
seen
this
done
in
other
cities
and
so
forth.
Well,
I
too
had
seen
this
done
in
other
cities
and
it
wasn't
pretty.
C
It
wasn't
good
in
those
other
cities
I
had
seen,
you
know,
if
you
can
imagine
an
easel
and
a
spotlight
and
a
painting
and
a
business
card
for
an
artist
I
mean
that
it
still
looks
abandoned.
You
don't
want
to
do
that
right,
so
we
wanted
to
do
something
better.
So
I
did
a
lot
of
research
and
found
some
models
in
the
west
coast.
San
francisco,
tacoma
Seattle.
C
At
the
time
had
these
pop-up
programs
going
pop-up,
restaurants
and
pop-up
x
have
been
popular
over
the
years,
but
this
idea
of
a
pop-up
art
program,
mixed
with
creative
entrepreneurs,
was
really
knew
at
the
time
for
us
and
new
I.
Think
for
some
of
the
colleagues
in
the
west
coast.
So
got
a
lot
of
collaboration
quickly
and
make
phone
calls.
They
were
happy
to
share
their
models
with
me,
so
we
sort
of
built
our
own.
We
got
into
partnership
with
Urban
Redevelopment
Authority,
the
city
of
Pittsburgh
and
the
Pittsburgh
Downtown
Partnership
got
together
use
some.
C
You
are
a
dollars
and
the
rest
was
funded.
My
local
private
funders
of
grants
that
went
to
the
back
down
from
partnership,
downtown
partnership
hire
temporary
staff
to
manage
the
program
that
we
initially
launched
to
select
up
to
11
artists
and
creative
entrepreneurs
to
occupy
these
vacant.
Storefronts
rent
free
for
a
year.
On
top
of
that,
they
got
ten
thousand
dollars
from
us
up
to
ten
thousand
dollars
from
us
as
a
grant
to
make
art
build
out
the
store,
staffing,
etc
could
go
to
anything,
basically
no
promises.
C
After
the
year
when
the
year
was
up,
they
either
started
paying
rent
to
the
landlord
or
they
vacated
for
whatever
iteration
thereof,
that
they
could
make
out
what
the
deal
that
could
make
out
with
the
landlord.
So
we
had
an
open
call.
We
received
I,
remember
almost
100
applications.
We
didn't
even
advertise
it
much
because
of
the
truncated
timeframe
and
so
forth,
but
just
basically
got
inundated
applications.
People
wanted
to
do
this.
We
got
everything
we
got
cupcake.
C
Catering
businesses,
we
got
artists
performance
spaces,
we
got
digital
artworks
proposed
and
so
forth.
So
it
we
created
a
committee,
a
jury
to
select
the
11
that
we
would
grant
through
this
program.
Dream
cream
was
one
of
the
top
entrepreneurs
that
we
selected
and
they're
still
there
today,
several
years
after
I
think
it's
probably
been
three
years
so
they've
been
making
a
go
of
it,
paying
full
rent
after
the
initial
project.
All
this
time
and
they're
just
highly
successful,
we're
really
proud
of
it.
C
Boutique
208,
which
is
sort
of
an
artist
handmade
consignment
shop,
it's
right
in
front
of
Heinz
Hall
on
Sixth
Avenue
close
to
Liberty
is
another
one.
That's
been
there
since
the
project
ended
the
rest
of
them
of
the
11
spent
their
year
there
and
either
moved
on
to
other
locations
or
closed
their
doors,
or
in
some
cases
it
was
just
public
art
that
didn't
have
a
business
to
perpetuate.
So
it's
time
was
ended.
C
C
That
piece
was
an
artwork
that
was
a
fictional
robot
repair,
so
it's
sort
of
simultaneously
vintage
but
futuristic
stir
like
the
Jetsons,
so
it
sort
of
looked
like
the
1950s,
so
it
had
old-fashioned
television
sets
and
a
you
know,
a
workshop
and
a
table
and
robot
parts
all
over
the
place
and
there's
a
sound
component
and
robots
would
sort
of
animate
some
pieces
would
animate
and
light
up
and
so
forth.
That
piece
was
so
successful.
We
started
getting
emails
from
the
city
where
people
were
asking
us
if
they
could
use
it
on
their
Christmas
cards.
C
They
use
it
on
their
website.
You
know
always
weird
stuff.
That
was
just
amazing.
People
were
posing
for
photos
in
front
of
it,
so
that
piece
ran
its
course,
but
I'm
happy
to
say
has
been
relocated
elsewhere
to
a
very
prominent
location
that
should
be
announced
soon.
So
it's
going
to
have
a
permanent
home
after
all,
so
a
very
successful
program
and
one
that
we're
really
proud
of
and
we're
proud
that
we
no
longer
see
a
need
for
it
in
downtown.
But
would
love
to
see
this
model
replicated
out
of
the
neighborhoods
as
needed?
Where.
C
Don't
have
any
concrete
plans,
I'll
just
be
honest,
but
there
are
areas
of
the
city
that
and
pittsburghers
will
know
what
I'm
talking
about.
There
are
a
lot
of
either
recently
or
for
a
long
time
abandoned
commercial
districts
in
neighborhood,
I'd
like
to
see
some
in
the
west
and
south
areas.
Basically
south
the
Monongahela,
River
I
think
we
have
a
lot
of
those
areas
that
could
use
some
love
from
a
pop-up
project.
The
Allentown
community,
for
instance,
had
spoken
to
me.
They
were
aware
of
our
pop-up
project.
C
They
just
chatted
with
me
a
couple
of
times.
I've
really
had
nothing
else
to
do
with
it
other
than
the
chat
and
they've
basically
done
their
own
pop-up
project
along
all
engine
avenues,
which
is
fantastic.
If
you
haven't
been
up
there
recently,
so
I
don't
know
I'm
happy
to
assist
communities
out
there.
With
this
idea,
the
city
has
no
concrete
plans
and
concrete
targets
as
yet,
but
it's
something
that
we
are
looking
on
the
horizon
toward
these.
B
B
A
A
My
handmade
items
on
ncn
else
at
local
crash
doesn't
have
a
lot
of
other
friends
that
I've
met
through
doing
the
shows
that
also
do
the
same
so
I
thought
it'd
be
really
nice
if
we
could
all
band
together
and
have
a
shop
where
we
could
actually
physically
sell
our
things
from
day
to
day
and
so
I
put
a
team
together
and
we
put
a
proposal
together
and
we
were
one
of
over
92
applicants
and
fortunately
we
were
one
of
12
that
actually
got
awarded
spaces.
We
actually
didn't
choose
the
spot.
A
It
was
one
of
the
vacant
spaces
available
and
through
part
of
the
process.
The
committee
for
the
pop-up
project
assigned
us
this
space
and
we're
really
grateful
because
it's
been
the
perfect
fit
for
us
right
across
from
hynes
hall
and
so
honestly,
I
think
we
could
have
picked
a
better
spot
ourselves
had
we've
gotten
to
choose
it,
but.
A
A
We
started
with
our
social
networks,
those
of
us
who
were
on
the
team
just
putting
out
sort
of
a
notice
on
facebook
and
emailing
people
that
we
knew
that
we're
local
artists
that
might
be
interested
and
as
we
move
forward,
we
will
have
been
here
for
years
now,
December.
First,
because
we
were
able
to
sign
a
lease
beyond
the
scope
of
the
pop-up
project.
We
constantly
have
people
come
in
as
customers
that
are
interested
in
participating.
That
also
happened.
A
We
artisans,
so
we
have
a
a
Facebook
page
and
a
blog,
and
then
our
email
address
is
just
boutique,
28
@
gmail.com,
so
they
can
email
us
for
25
pictures
into
work.
Tell
us
a
little
bit
about
themselves.
Then
we
have
a
jury
committee
that
takes
a
look
at
all
the
applicants
because
we
like
to
ensure
we
have
a
nice
high
quality
for
all
of
our
items,
but
also
we
like
to
have
a
good
variety
so
that
we
don't
have
any
two
artists
do
anything
too
terribly
similar.
A
The
starbucks
was
able
to
expand
into
so
now
we
have
a
street
where
what
one
end
was
populated
with
nothing
in
between
it
in
the
next
corner,
and
now
every
single
storefront
on
the
street
is
papa
populated,
and
in
the
four
years
we've
been
here
now,
we've
seen
a
lot
of
revitalization
of
the
downtown
area
that
I
think
a
lot
of
that
is
attributed
to
things
like
the
pop-up
project.
Why.
A
Artists
and
local
businesses
in
general,
it's
very
important
to
have
support
across
the
board,
especially
from
our
local
city
government,
because
it
shops
like
this
artists,
especially
with
public
art.
There
are
things
that
make
cities
really
very
unique,
so
it
sets
us,
apart
from
other
cities,
where
you
might
go
into
another
city
and
see
a
shop
similar
to
this,
but
you're
not
going
to
see
the
same
kinds
of
items,
because
every
artist
is
going
to
make
something
a
little
bit
different
and
a
little
more
unique.
A
And
then
it
really
helps
a
lot
to
support
the
local
economy,
because
customers
come
in
and
purchase
from
us.
A
small
portion
of
our
sales
goes
to
pay
our
rent
and
other
overhead
costs,
but
the
artists
keep
the
majority
of
their
money.
So
then
they
have
money
to
spend
in
local
economy
and
restaurants.
A
Just
been
a
wonderful
experience
to
be
able
to
work
together
with
other
local
artists,
everything
we
have
is
handmade
all
by
local
artists
and
our
artists
help
work
and
cover
shifts
in
the
store,
so
everyone
volunteers,
their
time,
including
myself,
and
so
it's
just
been
a
really
wonderful
opportunity
for
all
this
to
be
able
to
work
together
to
help
each
other
and
to
provide
such
a
unique
store
downtown.
Well.
Thank.
B
You
very
much
for
showing
us
around
your
shop
is
very
unique
and
I
encourage
all
of
our
viewers
to
come
down
to
sixth
street
to
see
boutique
208
to
get
a
lot
of
unique
gifts.
Thank
you
for
watching
pittsburgh,
public
art.
If
you'd
like
to
learn
more
about
public
art
in
the
city,
you
can
visit
pittsburgh
PA
gov.
Thank
you
for
watching
and
we'll
see
you
next
time
on
pittsburgh.
Public
art.