►
From YouTube: Aiken Business Matters - May 8, 2017 : SCORE
Description
Greater Aiken SCORE wants to know: are you ready to start your own business? Robin Warren and Larry McHale, both with Greater Aiken SCORE, give their condensed presentation on considerations to make when you're thinking about starting your own business.
Learn more at greateraiken.score.org.
A
A
Good
to
have
both
of
you
here
with
us
today,
Larry
I'm
gonna
start
with
you,
if
that's
all
right,
Robin
and
Larry
we're
going
to
be
talking
today
with
our
viewers
about
score
and
how
important
it
is
to
really
get
a
good
foundation
to
start
a
new
business
or
to
look
at
an
existing
business
to
we
can
kind
of
incorporate
that
in
there.
But
you
have
seminars
that
you
conduct
year-round,
and
this
is
the
actually.
The
first
seminar
that
you
initiate
for
people
to
go
through
is
at
night
that's
correct.
A
Okay,
now
I
was
going
to
ask
you
to
tell
people
a
little
bit
about
what
school
is,
but
first
before
we
do
that
I
wanted
to
kind
of
brag
on
you,
folks,
just
a
little
bit
but
the
akin
score.
I
know
this
is
probably
the
second
year
in
a
row
that
you
received
a
number
of
national
awards,
but
you
have
been
designated
as
the
national
recognition
award
for
off
and
I'll.
Let
you
just
tell
everybody,
but
it's
in
the
latest
issue
of
the
chamber
update.
So
oh.
C
Yes,
where
we're
really
kind
of
proud
of
that
we've
got
some
40
men
and
women
that
are
part
of
the
local
score
chapter,
and
this
is
they've
recognized
us.
As
the
chapter
of
the
year
for
smoke
for
small
small
area
small
chapters,
we
will
obviously
compete
with
New,
York,
LA
and
Chicago
and
Boston,
but
we've
done
well
with
this
we've
been
very
successful
in
helping
local
businesses.
We
essentially
do
three
things
John.
We
we
do
the
workshops
as
we're
going
to
talk
about
today.
C
We
also
do
one-on-one
mentoring,
where
we'll
help
people
who
think
they
want
to
start
a
business,
help
them
get
started
and
talk
it
through
them
and
make
sure
they
have
all
the
tools
they
need
and
then
also
with
existing
businesses.
We
help
them
grow,
so
those
will
serve
as
a
advisory
board
of
directors
and
help
that
company
and
just
give
them
somebody
to
bounce
some
ideas
off
when
they
want
to
do
some
make
some
business
decisions
for
growing,
expanding,
taking
on
a
new
product
or
new
service
and
most
of
our
people.
C
A
lot
of
people
like
Robin
and
I
will
our
own
business
and
we've
also
worked
for
other
large
corporations,
so
we've
all
been
kind
of
around
a
little
bit.
Some
of
some
have
more
experience
in
marketing
some
in
selling
some
entitiy,
some
in
website
design
some
finance.
So
we
bring
up.
We
bring
out
quite
a
bit
of
expertise
to
the
table
and
we
do
this
under
score,
which
is
part
of
the
Small
Business
Administration.
A
That's
the
most
important
thing
that
you've
said
so
far
is
the
fact
that
there's
no
charge
and
I'm
not
that's
kind
of
tongue-in-cheek,
but
really
it
is
when
somebody
starting
a
new
business
or
when
there
have
an
existing
business
is
very
new.
You
know,
cost
factors
really
play
a
big
part
in
the
society,
so
a
survival
ratio
of
the
businesses.
So
they
know.
C
C
So,
essentially,
that's
what
what
score
does
and
we
we
all
enjoy
it,
and
what
we're
talking
about
today
is
is
one
of
the
first
workshops
that
we
like
to
send
our
people
to
and
Robin's
actually
developed
as
this
workshop.
So
it's
pretty
good
as
kind
of
her
her
baby,
so
to
speak,
and
we
do
it
four
times
a
year,
because
it's
important,
it's
ones,
that
we
send
our
clients
to
well.
A
What
we're
going
to
what
we
wanted
to
do
today,
and
is
it
three
of
us
have
talked
about
this
for
some
time-
is
that
we
want
to
do
this.
This
is
usually
Robin
as
an
hour-and-a-half
class
or
seminar
and
we're
going
to
condense
it
into
about
a
thirty
minute
segment
and
give
them
all
the
real
nuts
and
bolts
and
the
meat
of
it,
and
hopefully
they
will
come
out
to
one
of
the
full
sessions
and
getting
a
real
benefit,
but
I
think
this
will
give
anybody.
A
That's
thinking
about
starting
a
new
business
or
somebody
who
has
a
an
existing
business
is
very
early
on
in
their
in
their
business
history,
a
lot
of
a
lot
of
food
for
thought,
because
there
is
a
lot
of
critical
thinking,
that's
needed.
As
you
approach
business
Larry,
give
us
some
good
character
traits
that
a
person
needs
to
walk
that
possess
to
go
into
business.
Well,.
C
When
you
go
into
business,
you
really
have
to
be
a
jack-of-all-trades
I
mean
you
have
to
have
self
discipline.
You
have
to
have
good
communication
skills.
You
have
to
be
averse
to
to
risking
are
going
to
be
taking
a
risk.
You
have
to
be
financially
responsible.
Have
you
heard
of
you
money
and
ready
at
hand
and
you're
going
to
be
really
responsible
and
what
this
class
does
is?
C
A
C
C
You
also
have
to
have
the
ability
to
to
move
ahead
and
take
a
chance,
be
a
little
aggressive,
be
a
good
listener.
I
mean
when
people
say
you're
going
to
have
your
own
business,
you
don't
have
any
glasses.
Will
you
do
ever?
One
of
your
customers
is
going
to
dictate
to
you
how
you
going
to
perform
so
you've
got
to
take
care
of
them,
and
it's
kind
of
we
try
to
set
up
to
see.
Do
you
really
fit
into
this
kind
of
slot?
Are
you
ready
to
go?
A
C
And
that
works
all
for
financing
too,
because
if
you
go
to
a
banker
and
say
I
need
some
money,
I've
got
thirty
percent
time
yield
under
seventy
percent.
He's
going
to
ask
you
two
main
questions.
One
of
you
liver
ran
a
business
before
and
two
is
what
do
you
know
about
the
business
yeah
an
example
I
can
give
that
a
person
I
talked
to
one
time
years
ago
said
that
they
wanted
to
to
purchase
a
sports
bar.
It's
well.
I
was
well
I,
I
like
to
drink
beer
and
I
can
watch
football
and
so
well.
C
That's
fine.
I've
minded
when
I
was
19
to
20.
I
wanted
my
own
bar,
but
a
lot
of
guys
did
I
said
if
you
ever
owned
a
business
before
it.
No
have
you
ever
been
a
bartender,
no
well
you're,
not
bringing
anything
to
the
table,
just
a
wishlist,
so
you
have
to
be
realistic.
I
mean
if
you,
if
you've
been
in
business
before
and
you've
worked
in
an
industry
that
you
want
to
get
into.
That's
great
bankers
like
that,
and
you
get
a
higher
chance
of
success.
So
you've
got
to
bring
something
to
the
table.
C
C
In
the
computer
field
and
I
was
in
packaging
for
most
of
my
life
25
years,
I
thought
packaging.
Well,
that's
kind
of
boring.
Well,
it
turned
out
to
be
fantastic.
There's
all
kinds
of
different
packaging
going
on
out
there
and
I,
really
loved
it
and
and
I
was
successful
in
it.
I
started
in
computers
working
with
them
program
in
them
as
a
systems
analyst
repairing
them,
but
then
I
get
into
more
people
type
stuff
and
started
getting
to
marketing
selling
and
I
enjoyed
that
the
most.
So
that's
my
background.
B
Work
for
IBM
for
several
years
and
always
loved
computers
and
then
started
my
own
business
for
30
years
ago
and
for
the
last
many
many
years,
I've
been
a
independent
web
designer
working
primarily
with
small
business
and
so
I've
helped.
Hundreds
of
small
businesses
get
started
with
internet
sales
or
internet
presence,
and
that's
really
that's
where
this
topic
comes
together.
For
me
and.
A
B
A
To
be
ever
ever
evolving
in
it,
but
Robin
you're,
you
you've
amassed
this
program
yourself
and
you've.
You
kind
of
developed
it
and
working
in
stages
and
steps
I'm
coming
to
you
and
I'm,
coming
to
my
first
class
and
I've
got
an
idea
for
a
new
business
and
I
Larry
I.
Have
this
I
have
all
those
things
that
you
talked
about
and
I
have
the
product
knowledge
in
that
particular
business
I
just
got
doing
it
for
somebody
else.
Now,
I
come
to
you
and
where
do
I
begin?
What
do
I
think
about?
Well.
B
Need
to
think
about,
and
one
of
them
is
where
you
even
call
the
business
of
good,
and
it
seems
like
a
small
item.
But
if
you're
successful
you
probably
want
to
have
that
business
still
in
twenty
thirty
years,
using
the
same
name
so
naming
the
business,
you
don't
want
to
be
too
specific
because
you
may
want
to
expand
and
and
similar
services.
You
don't
want
to
limit
yourself
to
a
canoe
and
in
the
CSRA.
B
You
don't
want
to
be
too
generic,
because
then
people
don't
know
what
you
do
and
when
you
do
decide
on
a
name,
then
you
need
to
check
with
the
state
of
South
Carolina,
maybe
Georgia
as
well
see
if
the
name
is
available
and
I
always
tell
people
at
the
same
time
check
and
see
whether
the
domain
name
is
available,
because
you
want
the
branding
for
your
business
to
be
able
to
be
used
on
the
Internet
as
well.
Well,.
A
B
B
A
B
And
most
people
who
come
to
us
know
what
the
product
the
service
is,
that
they
want
to
sell.
That's
the
one
thing
they
do
know
is
what
their
dream
is
and
what
they
want
to
do.
So
you
need
to
find
out
who's
going
to
buy
it.
What
kind
of
person
is
it
a
particular
age?
Is
it
men
just
went
in?
Is
it
pet
owners?
Is
it
homeowners?
Is
it
a
certain
income
bracket?
What
kind
of
people
are
you
going
to
sell
your
service
to?
B
Are
they
going
to
buy
it
just
once
or
is
it
something
they
use
up
and
they
have
to
buy
again?
Is
it?
What
are
you
going
to
charge
for
it?
What's
your
competition
charge
for
it
what's
a
comfortable?
Who
is
your
competition?
What
are
they
selling?
How
are
you
different?
We
put
a
lot
of
emphasis
on
your
competitive
advantage.
What
makes
your
business
unique
right.
A
That
you
know
what
that
really
does
bring
an
interesting
point.
How
are
you
different,
how
are
you
unique,
and
how
do
you
get
people
to
focus
in
on
that
because
that's
such
a
Nick
I'm
irritable,
because
if
you,
if
you
don't
know
that
when
you
open
the
doors
or
start
your
business,
then
you're
really
lost
it's.
B
True,
a
lot
of
people
have
a
good
idea,
but
they
don't
know
it's
not
the
first
time
someone
had
a
good
idea
and
if
you're
selling
something
they're
already,
your
competition
is
already
out
there
selling
with
a
customer
base.
So
unless
it's
a
growing
area,
you're
going
to
be
stealing
customers
from
your
competition,
so
you
have
to
be
cheaper
or
better
or
faster
or
more
available
or
greener.
Or
you
have
that
something
that
appeals
to
the
customer
that
you
can
use
as
your
niche.
That
gets
people
that
that
we.
C
Something
that
we
use,
Robin
and
I
and
other
presenters
competitive
advantage
is
used
on
with
every
workshop
that
we
have,
because
it's
so
important
and
you
can't
say
well
I'm
a
bread
shop
in
that.
What's
your
competitive
advantage
will
I
have
fresh
bread?
Well,
do
you
think
the
other
guy
doesn't
have
fresh
bread
come
on
well
I
deliver
and
they
don't
okay
as
a
possible
competitive
edge,
but
you
really
have
to
get
that
nailed
down
and
your
employees
should
know
what
your
competitive
advantage
is.
And
what
is
your
mission?
C
A
If
we
were
three
of
us
that
we
all
have
a
different
personality
and
the
business
has
a
different
personality,
and
that
is
really
the
start
of
being
able
to
define
yourself
and
make
your
differentials
that
you
you
make
it
so
that
people
want
to
come
to
you
because
they
like
doing
business
with
you,
they
enjoy
doing
business
with
you
and
I
always
felt
maybe
I'm
wrong.
You
can
you
can
kind
of
give
me
some
insight.
A
You
correct
me
on
air
so
that
we
can,
you
know,
get
people
I
do
that
everybody
needs
correction,
but
I've
always
felt
like
if
you
start
with
the
very
basics
and
that's
product
knowledge,
and
you
start
with
one
key
ingredient
that
people
feel
wanted
and
appreciate
it.
When
they
do
business,
we
did
that
you've
created
a
huge,
huge
sign
that
out
front
that
says
we're
open
for
business.
We
welcome
you
and
we
want
your
business
and
you
don't
always
get
that
feeling
when
you
do
with
businesses
and.
B
A
B
Have
know
about
you
and
that's
marketing.
People
have
to
know
you're,
there
know
about
you
and
they
have
to
like
you
and
that
could
be
the
personality
of
your
office
space
or
your
store
or
your
website,
the
feeling,
the
emotional
reaction
that
people
have
to.
However,
you
present
your
product
and
if
they
like
that
and
they
buy
it,
the
trust
I
think
is
something
you
build
over
time.
It's
customer
service
vision.
A
B
C
B
If
you're
in
front
of
your
best
prospect-
and
you
have
30
seconds
to
describe
your
business,
it
just
rolls
off
your
tongue
because
you're
so
used
to
that
a
lot
of
people
stumble
over
that
at
first
it's
something
to
practice
and
then
use
at
Chamber
events
or
business
networking
anytime,
you
had
the
opportunity.
So
we
had.
We
had
a
couple
little
examples:
I'll
probably
stumble.
C
B
C
A
C
Them
you
know
exactly
what
we
do.
You
know
it's
not
a.
We
read
some
that
you
read
it
all
in
five
six
sentences,
you
don't
know
what
the
heck
that
guy's
making
of
the
woman's
surface
is
what-
and
this
is
a
Kelso
or
Cheryl's
and
health
sensible.
What
about
me,
the
consumer?
What
are
you
doing
for
me?
Tell
me
what
you're
doing
industry
is
a
bad
word,
because
industry
could
be
anything.
Could.
A
A
B
B
You
know
people
ask
questions
and
they
answer
them
and
very
often
people
think
they
have
to
have
a
website
right
for
starters,
to
sell
anything-
and
that's
not
always
the
case,
you
can
actually
build
your
brand
and
build
name
recognition
and
a
customer
base
on
the
internet
now
without
a
website
and
website
can
really
distract
a
business
owner
from
producing
the
product
or
the
service,
but
they
want
to
produce
to
it.
How.
C
A
B
A
Agree,
those
are
two
things
that
come
to
mind
when
people
talk
about
networking
to
me
and
I
think
you're
exactly
right,
that
it
just
depends
on
what
your
focus
is
and
who
your
client
is.
But
you
can't
market,
if
you
don't
know
what
you're
doing
and
and
who
your
client
is
like
you
said
you
know,
you
got
to
know
your
demographics
and
if
you
don't
know
that
you're.
A
C
B
C
B
C
A
C
That's
if
you
do
it
yourself
online,
you
still
can
go
to
a
good
attorney
and
you
can
get
it
done.
You
might
pay
a
little
bit
more
than
that
to
so
it
depends
on
how
how
you
set
up
the
LLC.
Do
you
have
a
partnership
within
it?
That
makes
things
complicated
because
you
have
to
put
in
the?
How
do
we
handle
a
change
in
ownership
by
levy
we?
How
much
money
do
we
plan
to
it?
It's
good
to
get
an
attorney
involved
with
that,
because
they'll
bring
out
those
questions,
sort
of.
A
C
B
C
We're
going
into
the
business
yeah
go
ahead,
very
good,
wrap
up
with
that.
We
have
another
course.
We
were
in
a
four
times
a
year
is
called
how
to
develop
a
business
plan,
and
this
is
for
people
who
have
been
through
all
these
other
courses
and
they
sure
they
want
to
do
it.
They've
got
their
financing
plan,
they
know
they
have
work
with.
How
do
I
gotta
get
the
money
they
need?
Oh,
they
don't
have
them
down.
C
They've
already
have
the
money,
but
we
set
up
that
the
whole:
how
to
develop
the
business
plan
structure
by
starting
with
the
executive
summary,
which
is
a
nutshell
of
an
expanded,
elevator
speech,
saying
here's
why
I
am
and
here's
who
my
customers
are
and
here's
what
I'm
going
to
charge
them
and
here's
what
I'm
selling
indebted
I,
how
I'm
going
to
do
it,
and
then
we
get
into
a
business
description.
What
is
an
LLC
or
whatever?
C
What
are
the
products
delegating
to
what
other
products
or
services
you're
having
and
then
marketing
how
you're
going
to
market
to
those
products
and
services?
Again,
worry
it
where
your
customer
is
going
to
be
looking
and
then
there's
a
finances
and
begin
to
basically
the
balance
sheet
income
statement,
cash
flow.
Those
are
the
things
that
an
investor
or
banker
van
asked.
For
so
we
go
through
those
and
we
have
many
other
types
of
resources
that
will
help
you
go
through
those
things,
but
we
take
them
through
one
step.
C
At
a
time
we
actually
have
the
people
that
attend
the
workshop
actually
build
a
business
plan
with
with
a
model
that
we
have
and
it's
a
always
about
everybody
always
does
it
different,
but
it's
good
to
see
how
people
do
stuff
and
how
they
promote
things,
and
it
gets
gets
that
you
give
three
people
work
on
the
executive.
Summary
three
work
on
product
descriptions,
really
the
finance
and
it
really
because
I'm
pretty
good,
but
we
run
that
four
times
a
year
too,
and
it's
always
heavily
attended.
Most.
A
C
Everything
you
have
to
really
understand
what
your
strengths
and
weaknesses
are
and
realize.
The
weakness
isn't
a
negative
thing.
You
can
always
purchase
that
if
you
want
somebody
to
handle
your
books
for
you
four
to
$300
a
month,
somebody
will
do
that
for
you
and
they
should
point
out
the
things
saying
to
keep
an
eye
on
this.
Keep
an
eye
on
that
you
don't
don't
don't
be
afraid
of
it
get
involved
with
it.
You.
A
A
B
Only
that
we
also
want
to
make
sure
that
people
don't
go
into
business
if
they're
not
prepared,
if
they
haven't,
thought
things
through
we'd
like
to
see
a
business
plan
before
people,
take
the
leap
and
and
quit
a
full
time
job
and
take
a
chance.
So
we
do
also
talk
about.
You
know
what
your,
what
your
fallback
plan,
if.
A
B
A
And
I
know
that
you
will
the
things
that
you
do.
You
help
people
so
that
they
can
build
in
safety
nets
as
they
get
reason
to
start
businesses,
because
everybody
is
not
ready
to
jump
out
there
quit
their
job
and
start
something
fresh,
that
many
people
do
it
part-time
or
an
association
with
a
full-time
job
and
get
everything
in
order
and
then
gradually
start
implementing
the
new
business
and
then
kind
of
change.
The
directions.
C
Actually
have
brochures,
and
that
is
lets
you
keep
working
as
you
move
into
the
new
business
and
take
it
up
a
little
at
a
time,
but
you
should
have
enough
you're
right.
You
should
have
enough
financial
background
to
suffer
those
suffer
orchestrates.
They
go
through
those
first,
five
or
six
months
when
things
a
little
bit
slow,
but
you
put
milestones
out
and
you
check
the
mountain
styles
if
you're
retaining
them,
the
things
going
could
have
did
not
find
out
why
the
lawn
from
it
gets
really
bad.
C
Stop
go
to
work
with
somebody
else,
get
clear
head
come
back
to
it
again.
I
had
I
started
three
businesses,
the
first
two
end
that
I'm
not
doing
it,
because
it
was
wrong
and
I
saved
money
by
not
telling
it.
It
was
because
I
hadn't
worked
in
retail
before
I
was
business
and
business
and
also
I
never
owned
the
business,
but
then
the
other
one
was
packaging
which
I
knew
plus
I.
Had
the
customers
an
example
very
easy
to
me
to
trans
transfer
over
to
being
a
being
a
rough
handling
packaging,
because
I
knew
it.
C
The
first
few
times
was
just
I.
Think
I'd
like
to
do
this:
when
I
did
the
market
research
found
out
that
nobody
was
going
to
buy
this
stuff
that
see
them?
I
thought
croissants
was
a
good
thing
as
a
new
French
thing,
people
are
eating.
Bread
and
I
thought
ladies,
were
going
to
lease
wedding.
Gowns
I
was
wrong.
It
did
my
research.
They
said
I'm
not
going
to
wear
that.
If
somebody
else
were
so
just
a
bad
idea
but
I
researched,
it
didn't
do
it
and
then,
when
I
was
ready,
I
get
into
one.
B
A
A
Is
a
I
have
been
there
visited
there
and
looked
at
it
with
potential
new
businesses
to
let
them
see
what
was
available,
because
they
everybody
thinks
they
have
to
pay
money
to
have
a
consultant
to
do
things,
and
that's
not
always
the
case,
especially
not
when
scores
involved.
Like
you
said
earlier,
both
of
you
said
it's
a
it's
a
free
service,
but
it's
a
great
service
also.
A
B
A
A
But
you
and
the
entire
score
group
here
in
Aiken
are
to
be
commended
for
all
the
time
and
effort
you
put
into
it
and
I
know
personally,
some
businesses
that
are
very
successful
in
taking
today
that
have
come
through
score
training
and
many
of
them
still
come
back
to
score,
like
you
said
that
they
kind
of
look
at
scores
their
board
of
directors
and
gives
them
direction
as
they
move
forward,
but
Larry.
Thank
you
so
much
Robin.
Thank
you.
A
C
A
It
thank
you
very
much
for
joining
us
today
and
thank
you
for
joining
us
today
on
taking
business
matters
and
again,
all
the
information
that
we've
talked
about
is
available
on
the
score
website.
These
are
great
people
that
have
a
great
message
that
they
want
to
share
with
our
people
in
the
business
community.
Thank
you
again
for
joining
us
and
we
look
forward
to
seeing
you
next
time
on
Aiken
business.