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From YouTube: Ames Responds to Covid-19 | Episode 14
Description
On this episode of Ames Responds to Covid-19, we talk with Erin Rosacker, with the Office of Strategic Relations and Communications at Iowa State University (@IowaStateU), about a county-wide public health campaign called Cyclones Care. Cyclones Care is a universal effort ,focusing on four pillars, to promote healthy decision making throughout Story County.
A
Hi
welcome
to
aim's
response
to
cobit
19,
a
question
and
answer
program
where
ames
area
organizations
respond
to
cobit
19
questions,
I'm
susan
guiasta,
public
relations
officer
with
the
city
of
ames.
My
guest
today
is
aaron
rosacker
with
the
iowa
state
university
office
of
strategic
relations
and
communications.
A
B
We
have
a
lot
of
cooks
in
this
kitchen,
as
you
can
imagine
so,
with
the
return
to
on-campus
operations
in
the
fall,
the
planning
process
included
promoting
these
four
healthy
behaviors
through
a
consensual
and
very
consistent
messaging
campaign,
so
that
no
matter
where
you
went
on
campus,
you
would
see
it
and
hear
the
same
message.
The
same
way,
no
matter
where
you
were
and
for
this
project
we
pulled
together
a
team
of
campus
experts,
so
that
was
communications,
behavior
change,
student
affairs
and
others.
B
We've
involved
writers,
graphic
designers,
photographers
videographers,
student,
health
professionals,
faculty
experts
and
students.
All
of
them
have
been
involved
some
way
down.
The
road
we've
had
incredible
participation
from
just
about
every
corner
of
campus
and
beyond.
Now
we
looked
at
what
some
other
institutions
were
starting
to
do,
because
you
know
this:
we
really
got
underway
at
the
end
of
march,
I
beginning
of
april,
and
it's
it's
gone,
we've
gone
so
fast.
So
far,
so
fast,
it's
like
it's
it's
unreal,
especially
at
the
university.
B
It
takes
a
long
time
to
get
something
that's
going,
but
we
of
course
needed
it
yesterday.
So
here
we
are,
and
we
we
came
up
with
three
different
ideas
for
this
campaign,
took
it
to
top
administrators
and
they
narrowed
it
down
to
what
they
liked,
what
they
didn't
like
and
ta-da
cyclone's
care
is
born.
A
B
A
B
Absolutely
so
we
are
not
about
scolding
or
demanding,
so
nobody
wants
to
be
told
what
to
do
or
scolded
for
not
doing
something.
We
really
do
care,
like
the
campaign,
says,
cyclones
care,
we
really
do
care
and
the
language
we
use
is
very
intentional
for
the
signage,
especially,
we
have
basic,
fairly
general
language
that
keeps
the
informational.
B
A
Yeah-
and
I
can
think,
I
think
that
simplicity
is
certainly
science
based
and
the
healthy
behaviors
are
science
based,
and
I
think
that's
why
what
we're
seeing
is
across
ames
and
even
story
county.
This
idea
of
more
and
more
organizations
wanting
to
get
involved.
I
know
that
you
and
I
have
been
in
meetings
where
other
organizations
have
said
yeah
yeah.
We
can
support
this
and
I
just
wanted
to
give
a
shout
out
to
some
of
those
organizations
that
we
know
are
on
board.
A
We
have
been
working
with
ames
chamber
of
commerce,
aims
at
convention
and
visitors,
bureau,
the
league
of
women
voters,
the
ames
community,
school
district,
mary
greeley,
medical
center,
mcfarland
clinic
story.
County
government
also
involved
north
grand
mall,
ames
history
museum,
I'm
sure
I'll,
forget
one
or
two
of
them,
but
look
at
them
on
the
screen
and
and
it's
it's
open.
So
I
think
what's
so
awesome
about
this
whole
program.
Is
that
iowa
state
is
saying
hey
if
you
like,
the
message
come
on
board.
B
There's
really,
I
mean
it's
kind
of
been
unprecedented
collaboration
and
you
don't
have
to
recreate
the
wheel
because
we're
all
after
the
same
thing
here.
We
all
just
want
people
to
be
healthy
and
practice
healthy
behaviors,
and
these
are
science
based
and
practical
and
there's
really
no
need
for
everybody
to,
because
I
know
everybody
you're,
probably
doing
75
million
different
things
and
there's
no
reason
why
you
need
to
completely
start
from
scratch
and
you
can
just
pick
up
and
take
the
ball
and
keep
running
to
use
a
nice
sports
metaphor.
A
Yeah,
well,
that's
my
clones
care
message
here
at
the
city
of
ames
and
we're
definitely
putting
it
into
play.
We
will
be
continuing
to
promote
the
message,
and
you
know
I
tell
people
this.
This
is
a
marathon
not
a
sprint.
This
isn't
a
weak
message.
This
is
a
months
long
of
following
these
healthy
behaviors
and
doing
what
we
can
to
flatten
the
curve
to
ensure
that
our
local
medical
health
care
facilities
can
keep
up
and
treat
people
who
do
get
sick.
B
Absolutely
we
had
a
little
bit
of
a
it's
funny
that
use
that
analogy,
because
we
did
have
a
sprint
to
get
to
the
marathon
to
get
this
packaged
and
put
together
and
we're
putting
out
new
materials
all
the
time
and
I'm
sure
we'll
be
developing
them
as
as
the
semester
goes
on,
so
where
we
see
a
need.
If
we
don't
see
people
physical,
distancing,
we're
gonna
probably
have
to
put
some
more.
You
know
information
out
on
how
to
make
that
a
better
habit
or
how
to
better
achieve
that.
A
Great
well,
thank
you.
Thanks
to
our
guest
aaron
rosecker
with
iowa
state
university,
just
a
reminder
that
ames
responds
to
covid19
as
an
opportunity
for
ames
residents
to
ask
their
pandemic
related
questions.
Is
there
something
that
you're
curious
about?
Let
us
know
we'll
put
together
another
episode
with
the
latest
information.
You
can
call
us
with
your
questions
at
our
city
of
ames
hotline,
239-5670
or
email
us
at
covid19
citymaines.org.
A
Finally,
please
remember:
we
are
living
in
rapidly
changing
times.
The
information
we
provide
today
is
the
most
accurate
we
have,
but
it
could
change.
Please
continue
to
check
reliable
news
sources
for
the
latest
information.
The
city
of
ames
has
covered
19
information
on
our
website
at
city
of
ames
dot,
org
cobin
19.,
thanks
for.