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From YouTube: Smart Business Challenge 2020 Keynote
Description
Sustainability consultant Adam Hammes gave a keynote presentation along with Barilla's Russ O'Rourke and McFarland Clinic's Ron Frantzen at the recent Smart Business Challenge Luncheon. Watch this video to learn about local sustainability efforts. Visit www.CityOfAmes.org/SmartBusinessChallenge to learn how your business can participate in Smart Business Challenge.
A
Sometimes
we
say
100
percent
best
practices,
zero
lobbying,
so
people
know
that
we
really
are
just
saying
no
matter
what's
happening,
we're
we're
trying
to
improve
move
forward,
and
we
don't
talk
about
policy.
We
we
have
relationships
where
we
just
hand
that
off
we
find
it
works
better
that
way,
and
it
creates
a
really
safe
environment
for
people
to
show
up
and
really
learn
anything.
A
But
our
mission,
if
you
read
the
first
four
words,
it's
the
most
important,
we
connect
Iowa
businesses,
the
businesses
are
the
ones
doing
the
work
and
we
provide
opportunities
for
them
to
connect
and
share
those
best
practices.
These
are
actually
we
have
more
every
time.
I'm.
Just
not
a
good
graphic
designer
we
grow
fast
and
I,
don't
get
it
update
my
splash
valent
Biosciences
in
Osage
and
Fox
River
Mills,
Fox
Sox,
they
just
joined,
so
we
have
46
members
today,
we'll
probably
have
hopefully
50
by
the
end
of
June
and
it's
a
wide
spread.
A
So
we're
not
looking
at
just
manufacturers
or
retailers
where
you
have
everything
small,
medium
sized
large
companies
sharing
best
practices
with
different
industries,
retail
professional
offices
manufacturers,
everything
under
the
Sun.
We
want
increased
collaboration,
increased
ideas,
increased
innovation,
because
companies
are
trying
to
do
this
and
they're
just
looking
for
ways
to
learn
how
to
do
it
better
and
faster.
Maybe
where
do
we
do
this?
We
try
not
to
be
a
Des
Moines.
Sometimes
things
get
stuck
in
a
place
and
we
really
try
to
work
and
get
around
the
state.
A
A
What
does
that
actually
mean
when
we
talk
about
sustainability?
I'll?
Tell
you
that
it
was
very,
it
was
a
small
definition
at
the
beginning,
because
our
first
roundtable
was
more
of
like
an
open-ended.
What
do
you
want
to
talk
about?
What
challenges
are
you
facing
and
since
then,
we've
evolved
and
every
year,
when
our
members
tell
us
what
challenges
they're
facing?
We
add
that
category
to
the
list,
and
now
we
talk
about
definition,
marketing
and
reporting,
which
is
actually
our
most
important
topic.
A
It's
the
most
talked
about
as
far
as
like
content,
and
it
is
how
are
you
defining
sustainability
measuring
it?
What
tools
are
you
using?
How
do
you
talk
about
it
to
your
employees?
How
do
you
talk
about
it
to
the
public
and
are
you
doing
a
report?
Do
you
have
to
legally
or
using
a
volunteer
report?
So
that's
a
big
category
and
it
really
interests
our
members,
but
then
we
dive
really
deep
into
things
like
energy,
water,
waste
and
transportation,
or
on
the
social
like
HR
marketing
side.
A
How
are
you
treating
your
people
giving
and
volunteerism
safety,
health
and
wellness
diversity,
inclusion,
financial
wellness?
We
just
added
that
I
think
like
a
year
ago,
it
became
really
popular
added
it
to
the
list.
So
that's
what
we
mean
and
no
company
is
doing
all
of
these
and
no
company's
doing
all
these
perfectly,
but
we're
all
working
on
them
in
some
fashion
and
it's
great
to
have
that
available
to
talk
about
what
we
actually
do
is
webinars
roundtables
and
tours
a
webinar
is
a
Wednesday.
On
the
lunch
hour,
you
grab
your
lunch.
A
A
If
you're
able
to
make
one
or
even
read
the
notes,
you
get
a
sit
and
say
my
number
one
challenge
is
this:
we've
tried
a
B
and
C,
you
know
what
do
you
think
we
should
do
next
and
then
get
a
lot
of
great
feedback
from
other
companies.
Peer
professionals
should
know
your
work
and
that
can
help
you
succeed.
A
That's
a
lot
of
there's
other
stuff
over
here,
but
I'll
just
say,
like
there's
great
cost
savings
that
can
come
out
of
that,
especially
on
the
operational
side.
There's
some
hard
savings
and
things
like
waste
and
energy
that
are
easy
to
calculate.
There's
some
really
good
savings
on
the
soft
side,
with
social
issues
harder
to
measure,
and
if
you
ask
any
HR
director
they'll
tell
you
why
that's
not
as
easy
to
measure
and
then
we
have
tours
so
people.
This
is
probably
our
funnest
event.
A
People
love
to
meet
each
other
and
go
look
at
other
people's
companies.
Go
walk
around,
get
a
tour,
and
we
do
that
about
three
companies
per
town.
We
just
went
to
Mason
City
before
that.
We're
in
Muscatine
we've
been
to
Ames
Cedar
Rapids
Des
Moines,
we'll
just
keep
moving
around
the
state
and
doing
some
really
cool
tours
and
that
just
build
your
business
Network.
It
allows
you
to
see
some
things
you've
never
seen
before,
and
there's
also
a
lot
of
value
in
that
six
years
in
we're
almost
we're
wrapping
up
our
sixth
year
in
June.
A
We
want
a
24/7
peer
network
able
to
pick
up
the
phone,
send
an
email
and
get
solutions
to
challenges
that
you're
facing.
This
is
just
an
example
of
like
all
the
videos
and
stuff.
This
is
we're
actually
rolling
out
a
whole
new
website,
so
I
don't
know
why
I
show
this
I'll
probably
have
a
whole
new
slides
later,
but
just
to
show
you
that
this
is
even
a
amalgamation
of
our
old
one.
This
just
like
started
running
down
the
page.
When
I
said
we
had
78
videos.
A
It
was
true
now
every
one
of
these
has
its
own
page,
its
own
discussion
forum
and
its
own
submission
of
new
ideas
that
they
want
to
hear
webinars
on
and
our
directory
is
very
robust
and
you
can
get
2d
sustainability
person
by
name
by
title,
email,
phone
call
and
talk
to
that
person
and
they're
all
willing.
The
reason
they've
joined
is
they're
interested
in
sharing
best
practices,
so
they
are
more
likely
to
pick
up
the
phone
and
have
a
coffee
with
you
another
wonderful
testimony.
A
We
have
leadership
members
and
we
have
not
only
a
leadership
member,
but
russ
has
been
on
the
board
for
a
long
time.
One
of
the
founding
members
was
brilla,
so
really
excited
business
members
are
contributing
in
a
huge
ways
to
ron
has
given
us
tours
of
his
facility,
taking
us
up
on
his
roof,
even
to
see
his
solar
panels
and
on
I
believe
an
in-person
presentation
at
one
of
our
round
tables.
A
So
everyone
is
there,
really
engaged
and
we're
grateful
that
our
companies
basically
are
opening
their
doors
and
saying
we
want
to
share,
because
we
want
to
get
better
and
we
know
other
people
are
going
to
share
because
they
want
to
get
better.
So
with
that
I'm
going
to
you
can
check
out
iOS
be
org,
but
I
really
want
to
turn
it
over
to
Russ
and
Ron.
B
You
know
the
immediate
challenges,
but
also
looking
at
future
and
and
a
lot
of
that
ties
into
the
sustainability.
So
when
you
think
about
Barilla
one
of
the
key
things
that
you'll
hear
us
talk
about
a
lot
of
times,
it's
good
for
you
good
for
the
planet,
good
for
the
community,
and
so
it's
kind
of
this.
You
know
ever
evolving
circle.
We're
always
looking
at
the
life
cycle.
Not
only
are
our
product,
but
also
how
we
impact
the
community,
the
people,
you
are
consumers
and
us
as
well.
B
So
so
you
can
kind
of
see
on
the
on
the
graphic
there.
You
know
all
the
different
things
that
kind
of
go
on
to
this.
Also
with
this
again,
it
all
goes
back
to
the
food
we
want
to
make
the
the
world's
greatest
food.
So
it's
always,
and
not
only
just
making
it
taste
well,
but
also
improving
the
nutritional
content,
making
sure
that
Stacy
safety
safe
and
contributes
to
a
balanced
diet,
and
it
also
promotes
that
healthy
lifestyle
so
again
we're
thinking
about
our
our
customers,
well-being.
B
So
again,
the
the
thing
with
this
too
I
was
looking
at
you
know
in
terms
of,
if
you
guys
are
thinking
about
where
you
guys
would
set
your
challenges
for
the
future
its
to
have
that
that
vision.
So
it's
just
like
you
know
again,
one
of
the
nice
things
about
the
the
things
we're
talking
about
today
is
not
only
just
you
know
today's
successes,
but
how
are
we
going
to
build
on
those?
So
it's
really
nice
to
hear
that
about
the
city
aims.
B
Starting
with
you
know
the
vision
of
five,
you
know
vehicles
and
seeing
how
that
works
with
the
with
the
intent
that,
if
it
does
succeed
and
is
sustainable,
you
could
bring
it
out
to
the
fleet.
So
the
same
thing
for
us,
we're
always
looking
at
at
that
terms
of
not
only
just
the
profitability
of
an
organization
but
also
again
impacts
and
a
multi
parts
of
the
field.
So
one
of
the
cool
things
about
brilla
that
I
always
love
about
is
not
only
just
the
health
and
safety,
which
is
my
personal
passion.
B
We
also
talk
about
the
diversity
and
integrity
of
our
organization.
That's
our
strengths,
and
it
also
makes
us
better
and
kind
of
leader
afoot,
because
we
have
different
people
coming
together,
different
ideas
and
bringing
it
forward
again
that
kind
of
spills
over
into
the
divisions.
So
again,
it's
not
just
pasta.
B
We
also
make
several
different
products,
and
so
what
I
just
wanted
to
do
is
kind
of
each
one
of
those
divisions
actually
does
a
breakdown
in
terms
of
what
do
we
want
to
do
as
our
group
in
terms
of
the
whole,
so
just
since
2010,
so
the
things
we've
been
looking
at
is
we've
reformulated
over
420
of
our
products
for
a
better
nutritional
profile.
One
of
the
things
in
terms
of
being
more
environmentally
conscious
was
palm
oil,
and
so
what
we
actually
were
able
to
do
is
basically
take
that
out
of
our
raw
ingredients.
B
So
again,
hopefully
nobody
noticed
that
and
an
issue
with
the
taste,
but
they
they
found
that
it
was
better
for
them
as
well
so
and
again
also
passing
this
on
passing
the
torch
on
to
future
generation.
So
we've
engaged
over
18,000
schoolchildren
on
this
trying
again
teach
and
educate
them
so
again,
passing
on
that
torch
and
educating
for
the
future
and
again
celebrating
our
successes.
So
one
of
the
things
that
we're
very
proud
of
is
not
only
our
semolina
lines,
but
we've
also
introduced
a
couple
of
different
product
lines
that
are
really
cool
as
well.
B
So
in
terms
of
our
gluten-free
lines,
so
rich
in
proteins
and
fibers
and
gluten-free
for
our
customers
that
are
interested
in
different
tastes
as
well
as
also
just
from
a
dietary
standpoint
for
food
safety
and
again
just
constant
innovation,
not
just
being
complacent
with
where
we're
at,
but
also
looking
at
some
of
the
things
we
want
to
do
differently
so
and
again,
that's
kind
of
the
overall
for
the
the
corporation.
What
I
did
want
to
do
is
is
get
a
kind
of
a
snapshot
of
what
this
looks
like
at
a
site
level.
B
So
for
our
aim
site
since
2019,
we
actually
finished
the
installation
and
commissioning
of
two
new
semolina
pasta
lines
to
increase
our
capacity
and
meet
our
customer
demand.
So
again
you
might
seen
a
lot
more
construction
and
so
that
created
new
challenges
for
our
group
I
know
we
tackled
different
things
in
terms
of
wood
recycling,
so
those
are
always
great
things
and
so
again,
I'm
going
to
do
a
shout
out
for
our
team
right
there.
Our
ISO
on
food
safety
teams
are
always
critical
with
that,
and
that's
who
I
invited
today
for
for
this.
B
But
again,
we've
added
40
new
members
in
terms
of
going
across
the
entire
plant,
so
again
keeping
make
sure
we
can
support
these
changes,
one
of
the
ones
we're
really
proud
of.
Is
we
revamped
our
rail
yard
so
before
that?
What
we
do
is
basically
take
smaller
units
of
trains
just
because
we
didn't
have
the
capacity
their
store
or
intake,
but
we
also
looked
at
it
from
best
practices
from
across
your
organizations
and
and
without
so
we're
actually
I
think
one
of
only
three
facilities
in
the
state
of
Iowa.
B
That
is
a
continuous
motion
scale
in
our
rail
yard,
and
so
that
sounds
like
you
know
something
that's
a
no-brainer,
but
again
not
a
lot
of
people
are
doing
it,
but
what
that's
actually
resulted
in
for
us
is
over
the
course
of
one
year.
We've
actually
realized
over
14,000
gallons
of
diesel
fuel
and
savings
in
terms
of
less
consumption,
so
that
equates
to
about
160
tons,
less
carbon
being
actually
admitted
to
the
atmosphere.
B
So
again,
it's
looking
at
those
things
that
it's
not
just
a
financial
gain,
but
it's
also
again
the
overall
impact
to
the
environment.
So
those
are
some
of
those
accomplishes
that
we're
really
proud
of
so
also,
we've
introduced
two
new
gluten-free
products,
the
red,
lentil
and
chickpea
so
again
doesn't
seem
like
much.
But
you
know
when
you
think
about
it's
like
they
should
be
able
to
do
that,
but
there's
a
lot
of
challenges
that
go
into
that.
So
it's
I
was
looking
at
the
team
there
so
also
we've
removed
egg
allergen
from
our
site.
B
So
again
it's
looking
at
what
we
can
do
differently
with
our
processes
and
a
lot
of
its.
It
goes
back
to
harnessing
the
employee
involvement
to
Rives
our
site,
EMS
and
food
safety
management
systems
to
drive
compliance
and
conform
performance.
So
again,
a
lot
of
this,
where
sometimes
people
look
at
it
as
just
a
rule
that
you
have
to
do
a
lot
of
times.
What
we
need
to
do
is
is
kind
of
change,
our
way
of
thinking
to
say.
Well,
how
do
we
make
that
rule
work
for
us
better?
B
So
how
does
it
make
more
sense
so
that
it's
just
the
right
way
to
do
something
and
then
again
continue
to
grow
and
leverage
past
experiences
to
support
future
growth
in
order
to
be
sustainable
in
both
the
short
term
and
long
term?
So
again,
the
great
thing
is:
we've
been
a
partner
with
ispf
in
the
city
of
Ames
for
for
many
many
years,
and
it's
as
well
as
things
where
every
time
we
come
to
the
the
different
meetings
and
get
to
meet
and
kind
of,
you
know,
interact,
there's
different
ideas.
B
It's
always
that
that
brainstorm,
that's
always
going
so,
even
as
I
sitting
there,
it's
like
there's
little
popcorns
going
off
or
it's
like.
Okay,
we
got
to
get
back
with
with
that
group.
So
that's
one
of
those
things
where.
Hopefully,
this
is
something
where
we
can
continue
this
springboard
and
again
basically
cross-pollinate
ideas
and
continue
to
grow.
So
so,
with
that
I'll
hand
it
over
to
ya
cuz,
that's
not
my
slide!
So
so.
Thank
you.
C
Well,
my
name
is
Ron
Franz
and
I'm
with
McFarland
clinic.
We
have
a
couple
slides
up
here.
These
are
just
snapshots.
I
want
to
show
you
and
I'm
gonna
get
into
the
presentation
and
talk
about
them
a
little
bit,
but
we
look
at
energy
efficiency
and
that's
I'm,
talking
about
facilities
in
general
and
I
loved.
C
So
I'm
gonna
jump
into
facility
discussion
a
little
bit
and
talk
about
how
many
places
we've
all
gone
into,
or
you
walk
in
and
the
air
is
blowing
out
at
you
or
you
can't
hardly
pull
the
door
open
gone
to.
Restaurants
been
that
way,
McFarland
clinic
been
that
way,
I'm
talking
about
building
pressure,
and
why
does
that
make
a
difference?
And
it
truly
is
just
something:
it's
mechanicals
that
aren't
working
right
and
not
to
bore
everybody
with
that.
But
there's
a
negative
air
pressure.
C
Positive
air
pressure
can
cost
organizations
tens
of
thousands
of
dollars
a
year,
and
so
this
is
an
example
of
one
of
our
facilities
that
we
discovered
that
we
were
way
under
we're
we're
so
negative,
we're
pulling
so
much
air
into
a
facility
drastically
affecting
operation
so
another
another
example
I
want
to
show.
You
is
that
when
we
look
at
energy
efficiency
improvements,
we
also
go
through.
This
is
a
small
graph
and
I'm.
C
Sorry
that
you
can't
read
it
so
well,
but
there's
there's
a
great
information
here
on
developing
an
ROI
return
on
investment
and
how
to
solve
those
problems,
and
often
before
I,
get
into
a
lot
of
engineering
design,
documentation,
I'll,
go
to
this
process
and
see
if
there's
a
really
an
ROI
and
investment
return
on
on
our
project.
That
would
make
sense
and
then
I
will
get
Kaylee
involved.
C
That's
a
city
of
Ames
I
will
go
to
Alliant
Energy
mid-american
energy,
whatever
utility
I'm
working
with
in
the
state
of
Iowa
and
I'll,
bring
them
on
board
early
on,
so
they
we
can
understand
and
have
them
help
us
with
the
design
and
the
process.
So
this
particular
one
here
in
front
of
us
is
going
to
be
a
project
and
I'm
going
to
talk
about
in
a
minute,
but
it's
a
UV
solar,
something
different
than
just
solar
energy
that
we
use
for
electricity.
This
is
another
way
to
use
solar
energy
to
heat
hot
water.
C
So
I
would
like
to
talk
about
the
environmental
improvements
that
are
being
undertaken
at
McFarland
clinic.
We
have
lots
of
examples
that
I've
done
over
the
past
few
years
and
we
continue
to
explore
new
opportunities
and
I've
just
listed
out,
there's
probably
nine
or
ten
of
them
here.
I
won't
go
through
all
of
them,
but
we
do
have
right
now.
The
largest
solar
array
in
Ames
they're
gonna,
beat
us
city
of
Ames
as
soon
that's.
Okay,
it's
great
to
see
that
happen.
C
We've
installed
numerous
geothermal
cooling
systems
at
our
newest
facilities
that
we
built
since
2010.
We
continue
to
add
that
our
new
South
Ames
location,
we've
added
tinted
windows
to
the
west
exposure,
a
huge
improvement
on
solar
gain
in
our
facility,
static
pressure,
energy
efficiency
and
cargo
vans.
We
were
on
the
road
every
day
with
our
vehicles
and
they're
cold,
a
little
bit
more
than
100
miles
at
a
time.
C
So
electric
doesn't
work
necessarily
for
us,
but
we
I
do
have
requirements
that
we
have
to
have
a
certain
GPA
energy
efficiencies
that
we're
going
to
look
at.
We
use
those
as
pre
qualifiers
before
we
even
get
into
the
the
price
of
the
vehicle.
We
just
have
to
make
sure
that
we're
doing
our
best.
We
do
lots
of
LED
lighting
upgrades.
We
look
at
in
our
excuse
me:
environmental
friendly
products.
C
This
goes
all
the
way
from
all
the
way
from
our
medical
supplies
all
the
way
through
our
housekeeping
supplies
and
I'm
really
proud
of
the
housekeeping
area,
because
we
have
done
so
much
to
reduce
the
environmental
impact.
That's
going
down
the
sanitary
sewers
that
are
when
we
use
our
cleaning
products.
It's
amazing
what
the
changes
that
we
have
made
over
the
years.
I
have
jumped
a
page
here.
A
C
They're
missing
a
few:
that's
okay!
So
what
I'd
like
to
talk
about
is
a
project
that
I'm
working
on
right
now
in
the
city
of
Ames.
It's
a
tower
1215
duck
facility
and
I'll
be
excited
to
share
with
everyone.
When
we're
done
with
this,
we
are
doing
a
UV
solar
project,
it'll
go
on
the
roof
of
our
1215
duck
facility,
and
it's
going
to
produce
about
2.3
million
BTUs
of
energy,
hot
water
and
we're
going
to
basically
take
our
natural
gas,
hot
water
usage
or
natural
gas
usage
and
cut
it
in
half
at
our
facility.
C
This
is
a
phenomenal
project.
It's
got
about
a
six
year,
return
on
investment,
so
right
kind
of
that
tap
into
what
we'd
like
to
see
for
capital
improvements.
But
the
return
was
there,
the
energy
efficiencies
are
there
and
we're
really
excited
about
it.
We
hope
to
buy
by
mid
December
1st
to
March
have
that
up
and
running
so
that
was
in
1215
up
in
Ames,
I
have
another
location
that
has
a
similar
scenario,
but
they
use
electricity
and
that's
over.
C
In
Carroll,
we
use
electric
reheat
there's
a
lot
of
reasons
why
we
had
done
that
when
we
built
that
facility
about
five
years
ago,
that
has
a
return
on
investment
at
that
location
of
about
three
years.
That's
a
hundred
and
fifty
one
hundred
and
forty
thousand
dollar
investment,
and
it's
solar
UV
as
well,
but
we're
going
to
actually
have
that
returned
that
cost
savings
within
three
years,
and
so
we're
super
excited
about
that.
C
The
end
result
is
that
we're
saving
energy
or
saving
carbon
footprint
of
natural
gas
usage
work
we're
doing
all
the
right
things
and
we're
using
their
good
old
Sun
to
help
us
out,
and
so
as
I
continue
to
work
on
energy
efficiency,
product
projects
at
McFarland
clinic
and
whether
it's
on
new
construction
or
renovation.
We
do
lots
of
LED
lighting,
we
do
lots
of
efficiencies
and
motors
and
drives
and
etc.
But
as
we
continue
to
move
forward,
we
keep
striving
for
reduced
cost
and
then
improved
patient
health
care.
And
that's
that's
ultimately.
C
What
we're
after
is.
We
want
to
exceed
our
customers
expectations
every
day
and
from
my
standpoint
that
starts
when
you
enter
our
grounds
and
and
then
once
you
get
into
the
clinic
I.
Let
the
rest
of
the
staff
do
their
part,
but
I
want
to
make
sure
that
our
facilities
are
comfortable
and
welcoming
to
everyone.
C
So
that's
just
a
summary
of
what's
happened,
but
this
all
all
of
this,
the
stuff
that
I've
been
working
on
for
20
years
in
my
career,
20
25
years,
but
Adams
made
me
really
feel
like
I
need
to
get
out
and
explain
or
talk
about
what
it
is.
You
can
do
how
you
can
do
it
and
I
just
offer
myself
as
a
resource
to
consider
there's
lots
of
opportunity
outside
and
it's
so
much
fun
thinking
outside
the
box,
because
we
do
get
entrained
engrained
and
what
we're
doing
every
day.