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From YouTube: Smart Business Challenge | Keynote Speaker Robin Bostrom
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A
Now,
when
we
were
considering
a
keynote
speaker
for
this
year's
event,
we
really
considered
as
mayor
halo
as
mentioning
the
times
that
we
have
been
through
the
challenges
on
so
many
different
levels,
particularly
within
our
business
community,
but
yet
that
amazing
creativity
and
resilience
that
has
shown
through
and
obviously
we
continue
to
strive
forward
in
our
visions
and
our
goals.
And
all
of
you
have
made
that
so
very
apparent.
A
So
we
wanted
to
find
a
connection
that
not
only
would
acknowledge
the
challenging
year
that
we've
had
as
a
community,
but
really
connecting
that.
This
is
happening
across
our
state
and
as
well
so
much
resilience
so
much
creativity,
and
so
many
incredible
resources
are
available
not
only
to
continue
the
journey
we're
in
now,
but
to
really
catapult
us
into
the
future
that
lies
ahead,
and
so
with
that
we
found
robin
bostrom.
A
Robin
bostrom
serves
as
a
business
specialist
with
the
iowa
economic
development
authority
working
with
the
downtown
resource
center
and
the
main
street
iowa
team
prior
to
joining
ieda.
She
served
as
a
local
program
director
for
west
union
iowa
a
nationally
accredited
main
street
program
in
northeast
iowa.
A
She
has
also
worked
for
numerous
non-profit
organizations,
served
as
executive
director
for
fayette
county
economic
development
and
is
a
small
business
owner
herself.
She
earned
a
ba
from
the
university
of
northern
iowa
and
is
a
graduate
of
the
heartland
economic
development
course.
She
enjoys
working
with
iowa
communities
and
small
business
owners
to
help
them
develop
their
for.
Excuse
me
their
full
potential,
while
in
west
union,
robin
assisted
in
the
planning
and
development
of
a
10
million
dollar
streetscape
project
in
the
historic
downtown
district,
which
won
numerous
awards
for
sustainable
design
and
stormwater
management
practices.
B
Great
well,
thank
you
mary.
You
can
go
ahead
and
move
to
the
next
slide.
If
you
would
please
it's
again
my
pleasure
to
be
with
all
of
you
today,
as
mary
said,
I
am
with
the
iowa
economic
development
authority
and
I've
been
on
the
team
there,
for
this
is
the
start
of
my
seventh
year
so
excited
to
share
with
you
a
little
bit
about
what
we're
doing
in
our
agency.
So
next
slide,
please.
B
The
main
street
program
really
is
economic
development
within
the
context
of
historic
preservation.
So
our
focus
is
on
traditional
downtown
historic,
commercial
districts,
but
we
also
do
some
work
in
historic,
commercial,
neighborhoods.
So,
for
example,
historic
valley,
junction
in
des
moines
and
the
czech
village
nubo
district
in
cedar
rapids
are
just
a
couple
of
our
main
street
urban
neighborhood
districts
that
we
work
with
and
we
are
a
program
of
the
national
main
street
center.
B
So
next
slide,
please,
and,
as
I
said,
we
are
affiliated
with
the
national
main
street
center,
which
is
a
non-profit
national
organization.
We
follow
the
main
street
america
four-point
approach,
so
we
look
at
economic
development
and
sustainability
on
on
four
different
points:
economic
vitality,
the
design
of
a
district
and
the
buildings
that
are
within
that
community.
B
The
organization
where
we
work
to
build
leadership
and
have
a
strong
organizational
capacity
and
really
to
ensure
that
we
have
broad
community
engagement
across
the
community
and
then
promotion,
which
is
the
marketing
districts
defining
assets
and
helping
to
build
on
those.
So
my
focus
on
the
team
is
in
that
economic
vitality
kind
of
blue
point,
so
we
really
help
to
build
a
diverse
economic
base
within
our
districts,
and
we
do
that
in
a
lot
of
different
ways,
but
again
this
national
approach.
This
four
prone
approach
is
a
nationally
trademarked
approach.
B
B
And
so
I
just
wanted
to
share
with
you
a
couple
of
the
program
opportunities
that
that
ames
has
ames
has
been
in
the
program
since
2009
and
john
hall.
Is
your
local
director
that
kind
of
directs
the
program
for
you
it's
under
the
umbrella
of
the
ames
chamber
of
commerce,
great
partnership
there
with
that
organization,
and
these
are
just
a
couple
of
the
programs
that
ames
has
participated.
B
In
recently,
we
have
our
challenge
grant
program,
which
is
a
bricks
and
mortar
grant
program
that
allows
up
to
seventy
five
thousand
000
on
historic
building
renovations,
and
so
you
see
there
a
project,
that's
been
done.
The
market
studies
and
strategies
program
is
one
that
I
direct
for.
Our
team
and
ames
just
went
through
this
program
in
2017
and
had
the
pleasure
of
working
with
mayor
halla
on
that
project.
B
B
And
so
we
just
wanted
to
offer
a
couple
of
pictures
yep
there
we
go,
so
this
is
the
hala
architecture
building.
This
is
the
challenge
grant
that
was
completed
in
2016.
again.
This
is
an
annual
grant
program
that
we
have
through
main
street
iowa.
We
receive
some
funding.
That
is
every
year
from
the
legislature
that
is
dedicated
to
this
program.
So
it
is
a
great
program
that
helps
us
take
historic
buildings
and
give
them
a
new
life.
B
We
firmly
believe
that
the
the
greenest
building
is
a
building,
that's
already
built
and
if
there's
a
way
that
we
can
help
that
building
have
a
new
life
and
move
on
into
the
next
hundred
years.
That's
always
a
great
asset
for
us.
So
next
slide.
Please,
oh-
and
I
was
just
gonna-
also
mention
the
sheldon
munn
building
downtown
is
also
another
building
that
has
taken
advantage
of
that
program
in
your
community.
B
B
Again
we
offer
market
data
and
demographic
information,
so
we
can
pull
that
information
for
your
community
at
any
time.
There
are
many
times
that
we
can
also
focus
that
down.
So,
if
you're
looking
for
some
information,
please
reach
out
to
us,
one
of
the
major
things
we
do
is
provide
that
local
staff
support
for
those
directors
and
volunteers
within
your
community
that
are
working
on
revitalization
efforts.
So
we
offer
lots
of
support
to
those
folks.
B
One
of
our
major
services
is
that
we
do
provide
free
design
services
to
our
districts
that
participate
in
our
program.
So
we
have
two
design
staff
on
staff
right
now
who
can
help
business
owners
kind
of
look
at
building
owners,
look
at
new
opportunities
and
help
them
develop
those
from
just
from
a
they
don't
do
construction
drawings,
but
they
do
help
just
in
those
designs
of
opportunities
that
might
be
existing.
B
We
offer
state
conferences
for
people
across
the
state
in
our
network.
We
also
provide
scholarships
to
national
to
the
national
main
street
now
conference,
so
that
folks,
across
the
state
of
iowa,
can
learn
from
others
across
the
country,
and
then
we
help
to
share
base
best
practices
that
are
happening
across
our
district
and
case
studies.
B
One
of
the
things
we
always
say
in
main
street
is
that
we
are
really
good
at
r
d,
rip
off
and
duplicate.
There's
a
lot
of
things
that
you
can
learn
from
your
neighbors
and
again,
sometimes
we
don't
have
to
start
at
ground
zero.
So
we
really
do,
and
one
of
the
things
I
really
enjoy
about
being
a
part
of
the
main
street
network
is
there
is
a
good
sharing
of
information
from
all
of
us
all
across
the
state
and
that's
a
real
value
to
the
program
and
to
those
who
participate
next
slide.
Please.
B
And
so
as
we
talk
about
sustainability
and
economic
development,
these
are
some
photos
from
my
home
community
west
union,
which
is
where
I
kind
of
cut
my
teeth
on
sustainability
and
how
that
affects
economic
development.
West
union
was
chosen
in
2008
to
serve
as
a
pilot
community
for
the
state
of
iowa.
B
The
state
in
2008
was
again
looking
at
many
of
the
same
things
that
you
and
the
community
of
ames
were
looking
at.
B
As
mary
mentioned
in
my
intro,
we
did
a
major
streetscape
project
and
a
redevelopment
sustainability
project
that
involved
poorest
pavers
through
the
entire
downtown.
There's
six
or
eight
blocks
of
horse
paved
street
paving
in
west
union,
and
we
incorporated
numerous
numerous
bios
whales
to
deal
with
storm
water
runoff
and
if
you
remember
what
was
happening
across
the
state
in
2008,
that's
when
we
were
having
some
pretty
significant
flooding
that
was
affecting
many
communities
in
our
community
in
across
the
state,
and
so
I
we
was
in
washington.
We
were
doing
this
project.
B
This
project
also
has
geothermal
hookup
a
downtown.
Well,
there
are
132
wells
on
the
courthouse
square
that
feed
a
line
to
all
60
buildings
within
the
downtown.
So
you
see
a
little
bit
of
that
and
then
just
recently
the
city
has
been
involved
in
doing
some
solar,
so
just
a
lot
of
sustainability
efforts
and
that's
really
where
I
learned
about
the
importance
of
sustainability
on
many
fronts
in
early
on
in
my
career
next
slide.
Please.
B
And
so
it's
been
very
exciting
for
me
to
learn
everything
that
you
all
are
doing
on
working
on
sustainability
in
the
city
of
ames,
and
so
one
of
the
things
that
we
know
is
that
it
takes
many
people
and
many
partners
to
have
success
in
this
arena,
and
so
I'm
just
so
pleased
to
see
and
to
learn
about
everything
that
you
are
doing
in
ames.
B
Most
of
my
work
has
been
with
the
main
street
organization,
but
you
guys
just
have
such
great
partners
as
I've
learned
more
about
this
smart
business
challenge,
and
so
I
just
want
to
congratulate
all
of
you
and
and
continue
to
encourage
you
to
work
together
on
this
effort
because
the
needle
can
be
moved
and
it
takes
all
of
us
to
do
that,
but
you
guys
are
really
having
some
great
success.
B
So
congratulations
to
all
of
you
that
are
involved
in
that
today
and
and
I
and
continue
to
to
move
forward
in
that
arena
next
slide.
Please.
B
And
so
mary
asked
me
to
also
just
share
a
little
bit
about
what
the
iowa
economic
development
authority
has
been
doing
for
sustainability
efforts
and
why
I
don't
work
in
in
all
of
these
areas.
I
did
want
to
just
share
a
little
bit
about
what
the
agency
has
been
working
on.
B
Obviously,
renewable
energy
has
been
a
huge
factor
in
what
the
state
has
been
working
on
and
we
are
now
in
the
state
of
iowa
the
number
one
in
wind
energy,
and
so
this
is.
These
are
just
some
screenshots
from
our
website.
In
2020,
with
the
onset
of
covet
there
was
the
state
really
worked
hard
to
update
their
website,
and
so,
if
you
haven't
been
there
yet
please
do
take
some
time
and
take
a
look
at
the
website
to
learn
about
some
of
the
things
that
are
happening.
B
B
I
first
learned
and
got
a
lot
of
the
information
in
our
home
community
in
west
union,
on
sustainability
from
the
iowa
energy
office
and
when
we
first
started
that
was
at
iowa
state
and
it
has
now
moved
to
ieda.
But
you
will
also
find
information
there
from
the
iowa
energy
office
and
and
they're
really
charged
with
growing
sustainability
for
the
state.
B
And
so
one
of
the
things
that
was
also
recently
updated
in
2020
was
the
green
streets
criteria
and,
if
you're
not
familiar
with
that,
it
provides
guidance
for
communities
and
businesses
and
building
owners
on
things
that
they
can
do
to
address
sustainability
within
their
operations.
And
so,
if
you
go
to
the
website,
you
will
see
a
link
there
to
green
streets
and
it
will
take
you
right
to
that
updated
work
that
has
was
just
completed
in
2020.
B
As
you
can
see,
there
are
many
many
projects
that
ieda
has
assisted
with
in
some
shape
or
form
all
across
the
state,
everything
from
watersheds
to
porous
paving
to
solar
to
wind
projects,
all
sorts
of
things.
So
you
can
click
on
that
map
and
you
can
see
a
lot
of
the
work.
That's
been
done
if
you
are
so
inclined
to
learn
more
next
slide.
Please.
B
So,
as
I
mentioned,
the
iowa
green
streets
criteria
was
just
updated
in
2020
and,
if
you're
not
familiar
with
this,
it
is
a
great
resource
for
all
sorts
of
faucets
of
sustainability.
So
it
touches
on
things
everything
from
public
health
to
energy
efficiency,
a
lot
of
water
conservation
efforts
if
you're
interested
in
porous,
pavers
or
viral
swales,
all
those
sort
of
things
that
deal
with
storm
water,
runoff
and
water
conservation.
B
There's
information
on
smart
locations
for
buildings,
operational
savings-
if
you
are
an
office
building
or
how
can
you
help
reduce
what
you're
paying
for
operating
your
building
and
just
a
lot
of
really
good
information
on
sustainable
building
practices?
So
I
really
encourage
you,
if
you're
not
familiar
with
this
resource,
to
really
check
it
out.
It's
a
meaty
read,
but
there's
a
lot
of
really
great
information
involved
in
this
resource
and
you
can
access
it
all
right
from
the
website.
B
B
And
then,
as
as
the
mayor
mentioned
earlier
and
and
all
of
us
are
aware,
covet
19
has
just
kind
of
turned
everything
upside
down
and
it
has
been
a
major
challenge
for
many
businesses
all
across
the
state
and
from
the
very
beginning,
ieda
got
right
on
board.
We
dealt
with
lots
of
ways.
Our
entire
agency
has
been
working
on
covid
response
and
now
covid
recovery,
and
so
there
are
dedicated
there's
a
dedicated
places
on
the
website
that
address
all
of
this,
and
so
you
can
check
out
that
tab
on
the
website.
B
B
The
tsb
is
a
targeted
small
business
program,
so
that
was
launched
after
for
those
to
deal
with
those
sole
operators.
So,
as
programs
were
rolled
out
and
there
were
gaps,
the
state
really
did
try
to
step
up
and
deal
with
things
as
best
they
could.
So
this
just
shows
you
a
little
bit
of
some
of
the
impact
that
the
state
had
in
the
recovery
and
relief
efforts
as
the
pandemic
moved
across
the
country.
B
Please
and
again
this
is
just
another
slide
showing
some
of
the
programs
that
were
available
from
a
financial
aspect,
the
utility
disruption
prevention
program.
So
we
really
wanted
to
make
sure
that
small
businesses
didn't
have
their
their
power
shut
off
because
they
couldn't
pay
their
bills
for
whatever
reason,
then
they
also
rolled
out
a
residential
disruption
prevention
program,
and
then
there
were
also
some
programs
for
livestock
producer
relief,
as
we
all
know,
and
then
a
beginning
farmer,
debt
program
and
as
well
as
a
fund
for
the
biofuels.
B
B
And
then
another
major
platform
that
we
worked
on
was
the
shop
iowa.com
platform,
so
this
was
launched
to
help
small
businesses.
One
of
the
things
we
quickly
realized
is
that
many
businesses
across
the
state
of
iowa
did
not
have
an
online
presence
and
it
was
a
pretty
big
hurdle
for
many
of
them.
Retail
businesses,
service
businesses,
all
kinds
of
businesses,
and
so
the
shop
iowa
platform
was
launched
in
august
and
the
state
is
covering
the
cost
for
businesses
to
have
exposure
into
list
products
on
this
site
through
june
of
2021.
B
So
again,
if
you
haven't
checked
out
the
site,
we
encourage
you
to
do
so
to
really
support
the
economic
sustainability
of
the
businesses
in
iowa.
So
when
we
talk
about
sustainability,
it
is
the
environmental
sustainability
things
that
happen
with
our
environment
and
and
the
the
natural
built
environment,
but
sustainability
also
affects
the
sustainability
of
our
businesses
and
that
they're
strong,
and
that
we
hope
that
they
will
be
here
post
recovery
after
the
pandemic
has
passed
us,
so
business
has
changed
and
we
are
doing
our
best
to
continue
to
support
those
businesses
across
the
state.
B
So
next
line
again,
there
are
so
many
additional
resources
that
can
be
accessed,
and
many
of
you
are
aware
you
have
a
great
partner
with
iowa
state
in
ames,
but
also
our
energy
providers,
our
sbdc,
the
sba
score
and,
of
course,
main
street
america.
So
lots
of
great
resources
out
there
that
we
can
all
tap
into
next
slide.
B
So
I
would
like
to
thank
you
for
the
opportunity
to
be
here
to
share
with
you
today.
I
again
want
to
offer
our
congratulations
to
all
of
you
that
are
doing
everything
you
can
to
help
the
community
of
ames
and
to
be
sustainable
within
your
community,
so
we
have
a
little
bit
of
time
here
for
questions
and
again,
thank
you
very
much.
I
enjoyed
being
with
all
of
you
today,
robin.
A
Thank
you
so
much
so
much
good
information.
I
think
some
some
really
good
reminders
to
us.
I
love
the
r
d
rip
off
and
duplicate
because
I
think
you
know
truly
from
a
sustainability
standpoint
and
a
sustainable
future.
It's
not
important
that
everybody
does
something
completely
unique
and
completely
different.
I
think
we
learn
from
each
other.
We
utilize
the
resources
and
the
you
know,
expertise
and
the
different
techniques
and
processes
that
work
for
our
business
and
and
share
that
with
other
businesses.
That's
been
a
really
wonderful
part
of
the
challenge.
A
I
think,
is
that
being
able
to
share
different
ideas
amongst
businesses,
I
know
has
has
been
something:
that's
been
particularly
exciting
and
exciting
to
see
as
well,
and
then
I,
I
think,
also
all
the
different
things
that
you
have
mentioned.
All
the
different
programs,
all
the
different
initiatives
you've
been
involved
in,
I
think
one
of
the
things.
Although
they
have
environmental
pieces,
they
have
economic
pieces.
A
You
know
really
at
the
you
know
at
the
at
the
end,
at
the
center
of
everything
is
that
it
all
comes
together
to
bring
such
wonderful
quality
of
life
to
our
communities
and
that's
what
we
all
want.
You
know
for
our
current
and
our
future
generations.
Most
definitely.