►
From YouTube: Designing I Love Boulder for Community Involvement
Description
Inside Boulder talks to Cypher 13 about creation of the I Love Boulder campaign
A
A
Todd,
this
is
a
campaign
that
we
really
want
to
energize
the
community
get
behind
and
really
not
dedicate
allowed
tax
dollars
to,
but
really
have
it
be
a
community-led
public
relations
campaign.
Cypher
13
is
an
organization
that
does
forward
MTV
big
clients.
What
attracted
you
to
this
campaign?
Fortunately,.
B
We
have
had
the
opportunity
to
work
with
some
big
clients,
which
is
great,
but
it
was
the
community
opportunity
that
really
drew
us
to
this
campaign.
We
consider
our
studio
to
be
a
significant
part
of
the
community
and
we're
very
concerned
with
contributing
to
our
community,
as
we
believe
it
serves
our
studio
quite
well
and
provides
us
with
all
sorts
of
opportunities,
so
the
notion
to
create
a
campaign
that
could
impact
potentially
transform
and
further
unite.
The
community
was
very
exciting
to
us,
so.
C
B
Started
thinking
about
the
diversity
within
our
community
and
the
common
elements
within
Boulder,
particularly
the
natural
elements
that
attract
everyone
to
this
community,
and
then
we
thought
about
how
we
could
unite
those
elements,
simplify
them
and
then
build
an
identity
system
that
was
at
once
whole,
but
at
the
same
kind.
At
the
same
time,
could
degrade
into
various
pieces
for
various
usages
by
different
entities.
So.
A
Todd
part
of
the
campaign
is
really
to
design
it
so
that
a
big
corporation
like
Google
or
IBM
could
participate
or
an
individual
high
school
student,
a
mom
and
pop
shop.
How
did
you
think
about
being
able
to
build
a
logo
and
make
that
work
for
someone
who
has
perhaps
minimal
resources
or
design
skills
so.
B
To
answer
the
first
part
of
the
question
the
logo
had
to
be
designed
in
a
manner.
For
starters,
it
had
to
be
professional
enough
and
communicate
the
goals
and
the
connectivity
to
the
boulder
community
of
a
project
like
this
to
get
a
google
or
a
large
company
like
that
to
use
it
and
feel
that
it
lent
further
credibility
to
their
entity.
At
the
same
time,
as
you
said,
we
had
to
simplify
the
logo
and
package
it
in
the
manner
in
which
anyone
could
use
that.
B
B
We
hope
to
integrate
a
hashtag
campaign
component,
where
people
can
upload
photos
post
them
via
Twitter
or
link
to
them
via
Twitter
hashtag,
their
tweet,
and
then
those
sort
of
posts
will
be
searchable
via
the
campaign.
So
there's
all
sorts
of
ways.
These
assets
can
be
used
and
that's
really
a
function
of
where
technology's
at
and
where
self-publishing.
That
and
just
some
of
the
breakthroughs
that
have
come
about
due
to
the
dancing
the
advancement
of
the
internet
as
of
late.
So.
A
A
lot
of
the
stuff
will
be
able
to
be
downloaded
from
the
website
for
the
full
tool
kit
for
someone
to
use
and
obviously
interviewed
we're
not
going
to
stop
loving
Boulder.
So
how
did
you
think
about
this
design
so
that
it
would
evolve
and
continue
and
near
to
and
year
three,
the
community
could
keep
going
with
this.
Well.
B
Is
we
don't
really
know
we
can
create
a
bunch
of
assets
given
a
precedent,
the
Obama
campaign
and
and
seeing
how
designed
assets
were
given
away
to
the
public
within
that
campaign,
and
then
the
public
adopted
them,
in
this
case
the
city
of
boulder
and
did
whatever
they
may
with
them.
We're
hoping
that
that's
very
much
the
case
with
with
this
project
and
with
this
campaign
will.