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From YouTube: Prime Contractor of the Year | 2022 Crowns of Enterprise
Description
Viridian Marketing is the 2022 Prime Contractor of the Year.
The Crowns of Enterprise Awards recognize and honor small businesses that demonstrate exemplary leadership and sound business strategies. Learn more about the Crowns of Enterprise Awards at https://charlottenc.gov/crowns
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A
Viridia
marketing
was
started
in
may
of
2012,
so
we're
about
to
celebrate
our
10th
anniversary,
milestone
moment.
Our
company
works
to
create
connections
for
our
clients,
and
that
can
be
brands
or
organizations,
and
then
we
work
to
build
out
strategies
and
tactics
that
actually
deliver
results.
We
think,
beyond
expectations,
we're
nimble
by
design
we're
a
boutique
agency
so
that
we
can
work
the
way
our
clients
need
us
to
work.
A
To
give
you
an
illustration
of
a
client
where,
where
we
have
done
the
kind
of
work
I'm
describing
is
met
pre-k,
which
was
the
effort
by
the
county
manager
and
approved
by
the
board
of
county
commissioners
to
create
universal
pre-k
in
the
the
county,
so
that
all
four-year-olds
would
have
the
opportunity
for
high
quality,
free,
pre-k
education
and
in
2018
this
was
approved
as
an
initiative,
and
there
were
600
children
served
that
year
and
our
job
in
june
of
that
year
to
have
was
to
create
the
marketing
assets.
A
So
we
developed
the
logo
and
we
created
a
website
for
parents
and
families
to
go
to
to
get
information
about
the
program
we
created
social
media
channels,
we
delivered
event
executions.
We
went
door
to
door
literally
with
flyers
to
try
to
be
sure
these
historically
underrepresented
families
were
aware
of
this
program
that
was
being
launched
that
summer.
A
So
we
had
weeks
to
put
this
together
because
they
wanted
to
have
the
children
be
able
to
start
that
fall,
which
was,
you
know,
really
a
two-month
turnaround,
and
it
was
one
of
of
our
more
rewarding
programs
that
we've
been
involved
with,
and
we
continue
to
work
with
them
on
the
strategies
to
and
communications
to,
our
families
to
to
have
them
understand
the
importance
of
pre-k
for
the
trajectory
of
the
child,
but
also
to
understand
when
to
register,
how
to
register
what's
required
in
terms
of
paperwork
and-
and
that's
all
part
of
that
strategic
marketing
communication.
A
And
it's
it's
a
real
honor
to
to
get
to
do
that
work.
I
came
here
for
work
right
after
I
graduated
from
unc
and
began
working
on
the
effort
to
bring
the
carolina
panthers
here
and
just
fell
in
love
with
the
the
city,
the
county,
the
atmosphere.
It
was
just
a
really
spectacular
place
to
be,
and
I
think
the
contacts
that
I
have
here
and
the
roots
we
have
really
set
me
up
for
being
able
to
start
my
own
business
after
working
in
the
bigger
agency
world.
A
We
were
agency
of
record
for
cisco
with
an
s
food
service,
company
they're,
a
fortune
45
company,
they're,
53
billion
in
revenue
and
the
largest
food
service
company
in
the
world,
and
they
had
viridian
a
small
boutique
agency
out
of
charlotte
as
their
agency
of
record,
and
the
super
bowl
was
coming
to
their
hometown
headquarters
of
houston,
and
we
thought
that
was
a
wonderful
opportunity.
They
were
trying
to
contemporize
their
brand.
They
were
trying
to
get
excitement
from
their
employees.
A
They
had
had
some
changes
in
how
they
were
working
compensation,
so
bringing
something
that
they
could
be
proud
of,
give
them
a
platform
of
communication
with
their
customers
that
wasn't
just
coming
in
and
taking
an
order,
and
we
presented
that
idea
to
them
and
we
began
to
negotiate
with
the
nfl
for
the
rights.
We
managed
all
of
the
sales
promotion
campaigns
that
created
incremental
revenue.
For
for
the
business.