►
Description
Local business owners and digital marketing innovators share insights on how to pivot your marketing strategy and use digital platforms to amplify your message.
Panelists
Corri Smith, Black Wednesday
Carrie Barker, Girl Tribe
Scott Gerbereux, Boone Oakley
James Whitner, Social Status
Patrick Villafane, The Hop Shop and Bohemian Wine Bar
A
Good
afternoon,
everybody
welcome
to
the
open
for
business
mentorship
series
where
the
City
of
Charlotte
brings
critical
information
to
our
small
businesses.
I'm
Tracie
Dodson,
the
assistant
city
manager
of
economic
development
I
also
have
a
Jason
Snyder,
our
director
of
corporate
communications
here
with
us
today,
and
we
also
welcome
you,
our
five
panelists
that
are
joining
us
as
innovators
in
Charlotte's
digital
marketing
space.
Thank
you
for
being
with
us
today.
They
will
share
best
practices
about
pivoting
small
business
during
this
time
and
using
digital
platforms
to
amplify
amplify
messages
quickly
before
I.
Introduce
them.
A
I
also
want
to
let
our
audience
know
about
the
city's
small
business
flagship,
offering
the
open
for
business
dashboard.
A
small
business
operating
in
a
city
are
encouraged
to
go
to
the
small
business
web
page
on
Charlotte
NC
gov
to
apply
to
have
their
information
both
during
the
pandemic
and
after
into
the
recovery
phase
listed
on
this
interactive
online
portal.
So
everybody
tune
into
that
and
with
that
I'm
gonna
have
Jason
introduce
our
panelists
afternoon.
B
Everybody
thanks
to
the
panels
who
have
joined
us
and
everyone
who
is
tuning
in
we've,
got
Corey
Smith
who's,
the
owner
of
Black
Wednesday,
a
creative
marketing
and
PR
company
that
focuses
on
grassroots
efforts.
She
also
collaborated
to
create
support,
local
or
else
which
is
a
website
supporting
local
business.
Carry
Barker
is
the
co-founder
of
grill
tribe
women,
empowerment
brand
that
as
its
flagship
store
in
historic,
South,
End
she's.
Also,
the
creative
director
of
girl,
tribe,
creative,
a
graphic
design
company
that
covers
a
various
lifestyle
industry
as
weddings
fashion,
food,
health,
beverage
and
more
Scott.
B
Gerber
o
is
the
digital
content
strategist
for
Boone
Oakley,
a
local
creative
agency
that
covers
both
traditional
and
non-traditional
sides
of
branding
and
marketing
and
Jayson
Whitner
is
the
owner
of
social
status,
a
lifestyle
brand
and
sneaker
boutique
that
has
always
utilized
digital
platforms
to
promote
their
business.
But
it
certainly
pivoted
during
this
time
to
host
their
own
webinar
series
to
help
inspire
their
following
and
finally,
we're
drawing
my
Patrick
Villa
fain,
who
is
the
owner
of
the
hop
shop
craft,
beer
and
wine,
and
the
Bohemian
Wine
Bar.
B
A
You
Jason
well
operate.
This
is
the
first
half
will
allow
the
panelists
an
opportunity
to
talk
and
then
on
the
end
of
our
discussion
will
open
it
up
for
some
questions
from
viewers
if
you're
watching
on
one
of
the
CLT
gov
social
channels,
you
can
ask
your
questions
by
using
the
comment
feature
if
you're
watching
from
the
government
Channel,
please
email
your
questions
to
Charlotte
support,
small
business
at
Charlotte,
NC
gov
and
with
that
I'm
gonna,
go
to
Cory
Smith
Black
Wednesday
focuses
on
helping
your
clients
connect
to
the
community.
C
Yeah
sure
thank
you
for
having
me
first
off
happy
to
be
here.
So
a
black
one
things
we
offer
a
variety
of
different
services,
but
I
would
say
right
now.
The
main
service
that
were
offering
is
Consulting
so
offering
advice
and
guidance
toward
creating
brand
messaging
that
is
supportive
to
their
current
offerings
and
how
things
are
updated
at
their
business.
So
we
work
with
a
lot
of
food
and
beverage
brands.
They
need
to
keep
their
websites
up
today.
C
You
know
the
takeaways
that
were
we're,
encouraging
brands
to
leverages
to
stay
positive,
to
have
really
clear
and
updated
information
and
messaging
and
to
be
super
sensitive
to
the
experience
that
not
only
we
as
individuals
are
experiencing,
but
but
brands
as
well
and
as
a
community.
And
then,
of
course,
you
know
we're
also
helping
them
with
communicating
with
the
media.
And
so
PR
is
the
service
that
we
offer
for
brands,
and
you
know
once
they
have
their
message
and
they
have
their
campaign
or
they
have
their
programming.
We're
communicating
that
with
the
media.
B
Next,
we're
gonna
go
to
Kerry
Terry
grill
tribes,
always
use
social
media
to
promote
your
business.
Now
you
transition
and
to
having
some
like
pop-up
sales
and
and
have
pivoted
your
in-store
model
be
completely
online.
What's
been
some
of
the
biggest
successes,
what
have
been
some
of
the
challenges?
Have
you
been
surprised
by
how
your
customers
have
responded
there?
Anything
that
you
kind
of
thought
would
happen
that
hasn't
happened
or
vice-versa,
so
kind
of?
What's
been
your
experience
so
far,.
D
D
I
think
number
one
is
you're,
eliminating
that
in
customer
experience
like
whether
it's
pop-up
vendor
to
customer
or
our
in-store
experience
to
customer,
and
so
how
can
you
create
that
customer
experience
across
your
social
platforms
and
so
I
think
we've
kind
of
double
will
double
down
in
our
content
strategy
and
we're
just
cranking
out
so
much
content,
and
that's
we've
seen
the
conversion
for
that.
So
online
sales
before
this
I
would
say,
what's
probably
80
to
90
percent
of
like
direct
online
purchases,
but
right
now
we're
seeing
about
a
50%
conversion
on
social.
D
So
we've
seen
that
kind
of
like
dramatic
turn,
and
we
were
definitely
worried
to
see
a
downward
slope
in
sales
when
it
comes
to
kind
of
the
potential
of
if
a
customer
comes
in
instead
of
buying
one
thing,
they
typically
will
buy
two
and
a
half
things
like
over
their
lifetime.
So
how
can
we
convert
that
online?
And
so
what
we're
looking
at
is,
if
they're
looking
for
an
item.
A
E
Thanks
Tracy,
and
thank
you
for
having
me
major
concern
for
many
businesses
impacted
by
the
pandemic
is
loss
of
revenue.
As
Kerry
mentioned,
clients
are
worried
about
the
decline
in
foot
traffic,
so
due
to
this
lost
revenue,
many
businesses
are
simply
not
able
to
invest
in
digital
advertising
completely
cutting
off
your
ads,
though,
is
not
advisable
if
you're
able
to
instead
scale
down
your
budget
rather
than
cut
it
off
completely.
E
You
won't
lose
optimizations
that
your
campaigns
have
built
over
time,
so
my
recommendation
has
been
to
other
lower
budgets
or
pause
non-essential
campaigns
for
certain
industries
and
then
to
focus
the
ad
spend
on
branded
terms
due
to
their
higher
quality
traffic.
They
naturally
receive
also
what
people
spending
so
much
time
online.
E
These
days,
cost
per
impression
for
ads
are
really
low,
so
getting
into
those
is
really
easier
than
it
has
been,
and
many
businesses
are
taking
their
foot
off
the
gas
of
advertising,
which
means
there's
an
opportunity
for
businesses
that
can
invest
in
online
marketing
to
gain
a
competitive
advantage
in
the
months
to
come.
Since
then,
many
most
small
businesses
could
benefit
from
a
boost
in
their
advertising
budget.
I
wanted
to
mention
some
resources
that
are
available:
the
social
media
and
digital
marketing
companies
that
earn
a
significant
amount
of
revenue
from
small
businesses
are
now
returning.
E
The
favor,
for
instance,
Facebook
just
announced
that
will
offer
a
hundred
million
dollars
to
cash
grants
and
add
credits
to
up
to
thirty
thousand
small
businesses.
In
addition
to
grants
and
free
advertising,
Facebook
is
providing
virtual
training
through
its
business
resource
hub
to
help
small
businesses
manage
their
operations.
More
Google
launched
a
program
that
includes
340
million
dollars
in
credits
for
ads
that
can
be
used
in
2020
on
any
of
their
advertising.
Platforms
and
Yelp
recently
announced
25
million
dollars
in
relief
for
restaurants
and
nightclub
businesses,
as
well
as
free
advertising
through
June.
B
B
F
Thanks
guys
for
having
me
for
us,
it's
really
just
been
about
not
not
pulling
back
when
our
messages
on
our
message,
if
anything
we've
been
doubling
down
on
it
with
with
brick-and-mortar
retail
going
away
for
us,
has
always
been
about
driving
home
our
experience
for
for
the
local
communities
that
we
invest
in,
not
just
in
Charlotte,
but
every
mobile
were
situated
around
around
the
globe.
So
we
took
it
as
an
opportunity
to
really
focus
on
really
take
the
time
to
focus
on
talking
to
our
local
community
and
doubling
down
on
doing
it
through
digital.
F
A
G
Jc,
the
biggest
thing
to
remember
that
that
we've
been
focused
on
is
to
have
visibility
and
availability.
People
need
to
know
that
you're
still
exists.
They
still
out
there
that
you're,
still
open
for
business,
and
so
we've
had
we've
had
a
larger
emphasis
on
post
daily
and
then
also
on
posting
at
certain
strategic
times,
with
pretty
much
everybody
being
at
home.
These
days,
people
are
on
their
phones
all
day
long,
but
we
can
still
be
strategic
with,
for
instance,
if
we
want
to
post
a
bunch
of
special.
G
Let
me
make
that
a
certain
time
in
the
morning
call
it.
You
know
11:00
or
something
like
that,
so
we're
thinking
about
what
they're
gonna
have.
They
might
see
us
while
they're
scrolling
through
their
feed,
and
if
we
want
to
do
a
dinner
special.
We
can
do
it
at
the
same
time
or
we
can
do
it
a
little
bit
later
in
the
day.
G
Maybe
five
six
o'clock
when
people
are
starting
to
think
about
dinner,
we've
really
taken
advantage
of
stories
as
well,
especially
with
our
wine
related
posts,
whether
we're
doing
different
discounts
on
specific
bottles
of
wine
or
wine
tastings,
or
anything
like
that
that
we
want
to
talk
about
it.
And
then
you
guys
mentioned
earlier
virtual
wine.
Tastings
people
want
to
people,
love
the
education
aspect
of
learning,
about
wine
learning
about
beer,
all
that
and
that's
something
that
we've
been
able
to
give
them
give
to
them
pre-coated
and
through
these
virtual
wine
tastings
that
we've
brought
in.
G
We
can
continue
to
do
it.
So
we've
rolled
out,
basically
every
two
weeks
we're
doing
virtual
wine
tastings,
where
we'll
get
together
with
a
few
bottle
of
wine
or
a
few
bottles
of
wine.
We'll
sell
these
bottles
to
people
that
are
interested
in
coming
by
and
participating
virtually
and
then
we'll
host
the
tasting,
and
it's
been
a
great
educational
way
to
do
a
socially
distance
wine-tasting.
G
Other
other
parts
are
that
it's
a
social.
The
service
industry
is
a
social
world,
so
people
want
to
stay
connected
with
the
people
that
they
know
and
love
from
their
various
restaurants
and
bars.
So
we've
put
an
emphasis
on
staff,
interaction
on
posting
BIOS
about
our
staff,
posting
pics
staff
picks
of
the
week
or
whatever,
so
people
can
kind
of
get
to
know
us
a
little
bit
and
that
plays
also
into
the
educational
aspect,
because
if
we're
recommending
a
bottle
of
wine,
we're
gonna
tell
you
all
about
it
as
well.
G
We
also
have
a
wine
club
that
we've
been
continuing
and
that's
another
educational
aspect,
and
it's
also
a
way
to
play
in
with
our
virtual
wine
tastings
that
are
exclusive
for
those
members,
so
the
biggest
thing
being
just
kind
of
staying
visible
staying
available,
letting
people
know
that
you
exist.
I,
love.
A
The
virtual
wine
tasting,
because
so
I
got
really
quick,
a
question
for
I
think
Corey
in
Scott,
but
anybody
jump
in
as
you're
consulting
with
these
clients
and
people
who
are
trying
to
pivot
this.
This
time
that
we're
in
is
so
incredibly
fluid.
What
are
you,
how
are
you
guiding
clients
through
this
pivot
and
setting
expectations
on
how
quickly
they
can
pivot?
You
know,
I,
think
Jason
and
I
talked
here
the
office,
it's
a.
It
seems
to
be
a
different
thing
each
day.
F
Guess,
for
us,
I
guess
for
us
is
just
just
understanding
it.
I
was
around
for
2008,
and
you
know
one
thing
that
I
remember
dan
was
you
just
don't
know
what
you
don't
know
right
and
it's
okay,
not
knowing
and
take
the
time
that
you
should
listen
and
try
to
understand,
understand
what
issues
arise
and
deal
with
them
as
they
come
and
I.
E
You
know
I,
think
I,
think
what
James
said
and
what
Corey
said
earlier
about
being
sensitive.
You
know
to
what's
going
on
out
there
there's
really
two
messages
that
businesses
can
communicate
right
now
to
build
lasting
impressions
on
consumers
right
now.
It's
not
they're
doing
good
or
making
people
feel
good
relating
to
their
lives,
and
a
good
rule
of
thumb
that
I
have
for
them
is
to
ask
you
know:
is
this
gonna
help
my
customers
right
now
and
in
terms
of
pivoting?
E
You
shouldn't
rush
to
put
out
that
message
because
it
might
be
out
of
touch
so
it's,
but
it's
really
taking
the
time
to
develop.
You
know
what
do
you
think
the
campaign
is
gonna
be
around
that
and
making
sure
it's
really
in
line
with
what
people
aren't
eating
and
not
just
rushing
to
have
something
out
there,
because
you
want
it.
B
B
What
would
your
advice
be
for
a
small
business
owner
who
has
not
been
online
before?
How
does
it?
How
should
they
even
begin,
what's
kind
of
like
the
the
baby
steps,
the
kind
of
digital
marketing
101
for
a
small
business
that
really
hasn't
focused
on
this
before
so
we'll
start,
we
start
with
Cory
and
then
we're
going
to
carry.
D
You
have
to
be
sensitive
to
the
messaging,
but
my
opinion
is
to
just
get
it
out
there.
It
doesn't
have
to
be
a
million
percent
perfect.
There's
people
are
consuming
so
much
content
like
I
think
you
could
just
put
whatever
you're
trying
to
sell
out
there
or
whatever
service
you
have
and
get
it
in
front
of
your
customer.
Just
see
the
feedback
and
I
think
people
are
really
looking
for
interactive
content.
So
I
think
you,
like
you
know
if
you're
launching
a
product
or
you're
just
starting
to
like
move
things
over
from
in-store
experience.
D
B
G
So
at
the
hot
shop,
which
is
a
craft
beer
and
wine,
but
mostly
crap
establishment,
we
do
over
there
that
our
target
demo
is
going
to
be
mostly
men
edited
and
the
statistics
back
that
up
the
data
back
setup
and
with
the
bohemian
kind
of
had
a
feeling
that
it
might
be
a
little
more
targeted
towards
women
and
its
overwhelmingly
women.
Actually
it's
eighty-two
percent,
according
to
our
metrics,
on
our
on
our
Instagram
on
our
Facebook
tracking.
G
So
we
kind
of
wanted
to
to
make
an
emphasis
on
obviously
targeting
towards
the
entire
demographic,
the
Plaza
Midwood
and
our
and
our
target
area,
but
during
having
more
of
an
emphasis
on
looking
at
and
brings
someone
what
we
thought
might
be
more
geared
towards
women.
So
obviously
girls,
nights
out
and
those
kind
of
things
are
always
big
and
you
kind
of
we
would
put
a
bigger
emphasis
on
making
our
photography
like
scaling
that
up
a
little
bit
and
making
the
pictures
nicer
and
everything
else.
G
Different
wine
events-
that's
centered
around
you
know
it's
it's
very
cliche,
but
like
Rose
egg,
all
day
and
stuff
like
that,
because
it
really
spoke
a
little
bit
more
to
our
target
demo.
Then
hey
come
in
and
you
know
we
have
ipas2,
so
it
so
starting
there
and
really
thinking
about
what
our
women
based
demographic
would.
Once
we
look
at
what
would
jump
out
at
them
what
they
would
see
if
they're
scrolling,
through
their
Instagram
feed
and
they're,
looking
at
hundreds
of
different
pictures,
what's
gonna
pop
out
to
them
and
what's
gonna
remind
them?
G
Oh
yeah,
there's
a
new
wine
bar
in
town,
I'm
gonna
go
check
it
out.
That
would
probably
be
the
biggest
focus
that
we
had
initially
and
and
since
then
I
mean
we're
obviously
targeting
to
everybody,
but
we're
still
maintaining
that
message.
But
while,
as
I
explained
earlier,
adding
a
couple
new
things
that
have
been,
you
know
pandemic
specific.
B
F
We
have,
on
my
main
gear,
eats
outside
of
a
outside
of
Charlotte.
It's
it's
a
Houston,
it's
a
restaurant
concept
in
one
of
our
retail
and
one
of
our
retail
boutiques,
and
we
still
like
to
focus
on
Instagram,
primarily
because
it's
heavy,
it's
heavy
photo
centric
and
you
can
get
your
message
across
and
images
across
at
a
food
and
it
gives
you
the
ability
to
communicate,
communicate
and
push
people
over
to
our
way.
Okay,.
A
F
G
I
can
jump
in
there
too,
so
the
plan,
what
James
said?
If,
especially
if
you
have
an
online
ordering
presence,
obviously
the
website's
going
to
be
paramount
compared
to
anything
social.
So
if
this
person
who
wrote
the
question
is
planning
on
setting
up
the
ability
to
ship
flowers
or
something
like
that
to
somebody,
then
the
website
would
be
would
be
number
one,
but
you
get
them
there
through
your
social
channels.
E
A
E
A
F
For
for
us,
I
think
it's
all
about
turning
lesson
of
busses
I.
Think
right
now,
there's
going
to
be
a
Youth
drag
on
everybody's
cash
flow.
So
that's!
If
I'm
owner,
that's
one
of
the
things
if
I
haven't
been
comfortable
with
I
would
get
comfortable
with
for
at
least
the
next
six
months.
So
you
can
keep
the
budget
down.
Obviously,
the
there's
a
there's
a
part
of
it.
F
This
photography
base
from
a
social
perspective,
but
getting
getting
one
of
the
key
people
on
your
team
who,
who
has
other
skills
to
also
be
able
to
pick
up
digital
and
web
I?
Think
it's
important
in
times
like
this,
because,
if
not
in
then
a
campaign
can
cause
exponentially
amount
more
in
exponential
exponentially
more
than
what
it
would,
if
you're
actually
doing
it
yourself
or
have
someone
on
your
team
execute
you.
D
Yeah
I
totally
agree,
I
mean
you
know.
You
need
to
be
looking
at
your
bottom
line
like
right
now,
but
I
also
think
a
being
resourceful
as
possible.
So
if
you're
just
starting
out-
but
you
have
a
girlfriend
that
does
graphics
like
I,
would
think
about
how
you
could
potentially
trade
services
right
now
or
rely
on
friends
and
family
just
doing
it
as
savvy
as
possible.
But
I
also
would
agree
with
Scott
that
right
now,
there's
a
ton
of
eyes
on
ads
and
it's
it's
a
low
spin
ads
can
run
up
really
really
quickly.
D
So
you
need
to
be
smart
about
it,
but
I
think,
even
if
you
had
a
really
basic
retargeting
ad
or
something
like
that,
because
I'm
assuming
you're
pushing
everyone
to
online
instead
of
wherever
else
you
were
pushing
them.
So
you
want
to
be
capturing
that
that
customer
again,
if
you
can
especially
if
it's
a
low
ad
spend
so
I,
think
doing
it
as
cheaply
as
possible.
Even
if
it's
not
the
perfect
picture,
I
think
right
now,
users
are
really
liking.
Organic
content
that
doesn't
look
perfect.
They
seem
to
be
responding
to
that
pretty.
D
E
We
were
just
also
should
say:
we've
seen
a
lot
of
success
like
characters
mentioned
with
retargeting,
it's
the
old
adage.
It's
a
lot
cheaper
to
keep
an
existing,
come
to
murder
than
to
try
and
find
a
new
one.
So
you
know
really
using
your
ads
to
engage
with
people
that
are
already
following
your
brand
and
visiting
your
website
really
helps
keep
your
ad
spend
lower
than
trying
to
find
new
people
and.
F
What
I
was
going
to
say
after
Kerry
I
think
the
most
important
thing
in
working
with
your
own
team
and
to
her
point
about
her
point
earlier
about
just
getting
your
product
and
your
brand
out?
There
I
think
the
most
important
thing
to
think
about
when
you're
doing
so.
It's
just
making
sure
you
stay
on
brand
and
stay
on
message.
B
Think
I
see
Cori
back
with
us,
so
we'll
try
this
one
more
time
a
couple
different,
a
couple
questions
coming
in
around
voice
and
identity
and
the
importance
of
how
to
build
a
brand
voice
or
an
identity
for
for
your
company.
Can
you
talk
a
little
bit
about
some
advice
for
small
businesses
who
maybe
are
just
now
really
starting
to
get
in
the
more
the
digital
social
space,
on
the
importance
of
developing
their
owned
identity
and
voice
and
kind
of
how
they
can
go
about
doing
some
of
that.
B
C
C
C
So,
anyway,
it's
being
really
thoughtful
and
my
team
hates
when
I
use
that
word,
but
it's
it's
digging
in
and
being
really
thoughtful
about,
how
you
say
things
and
what
your
graphics
look
like
and
what
your
voice
is
and
how
you
build
that
relationship,
because
at
the
end
of
the
day,
when
you're
on
social,
you
just
the
people
who
follow
you,
they
just
want
to
be
your
friend,
you
know.
So
how
do
you
make
it
very
colloquial
and
very
approachable
in
order
to
sort
of
solidify
that
bond
which
down
the
road
will
turn
into
dollars?.
A
D
Yeah,
you
know
we
kind
of
just
dipped
our
toes
into
that
like
a
week
before
things
started
kind
of
closing
down
which
was
really
interesting
to
us.
What
we
did
is
we
did
a
ton
of
market
research,
so
I
mean
we
went
on
Facebook
and
just
started.
Looking
up
every
single
boutique
that
had
their
own
Facebook
group,
each
one
runs
it
completely
different.
All
of
them
are
using
different
kind
of
platforms
to
invoice
and
stuff
like
that.
D
So
really
I
would
say
like
first
step
is
just
to
start
googling
and
seeing
what
other
people
are
doing
and
what
seems
to
be
working
for
them
and
then
starting
to
test
it
out
on
your
demographic
and
see
what
they
really
respond
to.
Of
course.
Staying
on
and,
of
course,
stayin
with
your
voice,
but
again
kind
of
just
a
little
trial
and
error
and
I
mean
it's
really
cool.
What
happens
in
a
Facebook
group
with
social
selling?
You
get
direct
feedback
immediately.
D
You
have
a
really
captive
audience
right
now,
Facebook
is
pushing
groups,
I,
don't
know
if
anyone's
noticed,
but
if
you're
scrolling
through
Facebook
groups
are
like
getting
hit
pretty
hard.
So
from
a
retails
perspective,
getting
into
your
groups
is
the
time
like
for
sure
right
now,
you're
gonna
be
able
to
really
engage
with
your
customer,
the
best
comparatively
to
like
really
any
other
platform.
C
Yeah
I
think
a
really
easy
way
to
do.
That
is
to
lead
contests
on
Instagram.
So
as
long
as
you
follow
the
terms
and
the
copy
that
you
need
to
include
on
those
posts
and
if
you
set
them
up
properly,
you
can
really
get
some
new
eyeballs
on
your
page
and
most
of
the
time,
the
requirement
is
that
new
people
who
want
to
enter
the
contest
have
to
follow
you
so
I
would
say.
Contest
is
a
good.
A
good
way
of
getting
new
followers.
Also
utilizing
Instagram
stories.
C
There's
lots
of
tools
and
stickers
inside
of
there
there's
geo
tags.
There's
hashtags
Instagram
during
this
pandemic
has
created
some
different
stickers
that
will
allow
you
to
get
even
more
traction.
So
there's
the
stay
at
home
sticker.
There
is
a
thank
you.
Healthcare
here
are
stickers.
There's
a
happy
hour
thing:
there's
the
food
delivery.
So
when
you
use
those
tools
that
they
create
for
you,
they
sort
of
push
your
content
in
front
of
other
people.
So
I
think
those
are
a
couple
good
ways
and.
E
What
I've
been
seeing
that
Patrick
mentioned
earlier
I
think
the
live,
videos
are
being
really
popular
and
even
old
fashioned
of
word-of-mouth
help
spread
those.
But
if
there's
restaurants
chefs
offering
cooking
demonstrations
or
virtual
wine
tastings
I,
think
that
will
encourage
followers
to
then
be
able
to
tune
in
and
watch
your
content
live.
F
And
for
us,
what
I
think
has
been
helping
us
join
a
pandemic,
and
this
is
Jamie
James
again,
it's
just
doubling
down
on
our
brand
voice
in
our
messaging
and
what
we
want
to
believe
and
what
we
want
to
mean
to
our
local
communities
outside
of
just
selling
things.
How
else?
How
else
can
we
pique
their
interest
in
Howells?
Can
we
help
them
get
to
this
process
and
in
doing
that,
they're
always
going
to
come
back
and
get
what
they
need
from
us,
regardless?
A
B
C
Kind
of
canítö
is
doing
at
home,
hair
kits,
which
is
great
because
they're
also
pairing
that
with
video
tutorials
on
how
to
use
the
kit
so
to
Scott's
point
they're,
creating
content,
that's
useful,
but
then
they're
also
making
sales
through
the
product
that
you
use
through
their
video
tutorials.
So
that's
a
really
great
one,
they're,
also
lifting
up
their
staff
and
their
team
members
by
putting
them
all
on
venmo
and
posting
on
social
that
you
can
venmo
your
favorite
hairstylist.
C
So
it's
sort
of
like
a
digital
tip
if
you
will
without
a
service,
so
it's
still
keeping
those
people
not
necessarily
a
flow
but
sending
them
some
good
vibes
and
a
little
bit
of
money
along
the
way
as
the
sort
of
weather
out
the
storm.
I
also
know
other
salons
that
are
taking
deposits
on
future
appointments.
And
so
you
know
my
friend,
Kenzi
explicit
salon,
she's
taking
deposits
and
the
people
who
make
their
deposits
for
their
future
appointments,
get
the
first
appointments
when
they
open.
C
So
it's
sort
of
a
win-win
where
you're
just
paying
now
for
future
services,
and
you
know
that
you're
going
to
use
the
service.
So
why?
Wouldn't
you
pay
now
so
just
trying
to
figure
out
not
necessarily
how
to
totally
pivot
about
how
to
engage
your
people
now
and
maybe
get
the
funding?
You
need
to
stay
afloat
of
promising
them,
something
in
the
future.
Yeah.
E
That's
all
great
into
echo
that
we
all
know
that
hair
salons
are
probably
very
busy
it's
in
need
of
a
haircut
as
soon
as
they
open
back
up.
So
the
quarries
point,
giftcards
I've,
seen
very
popular
as
well,
because,
like
she
said,
people
are
going
to
spend
so
there's
a
way
that
people
get.
You
know
priority
booking
through
spending
now
and
it's
also
for
our
clients.
We've
seen
safety
and
convenience
are
two
things
that
people
really
are
when
they're
looking
to
purchase
are
really
their
top
of
their
minds,
so
that
needs
to
come
through.
E
If
you're
offering
you
know
free
delivery,
or
you
know
no
contact
delivery,
kind
of
options
for
food
or
services,
we
have
clients
in
the
travel
industry
and
sort
of
similar.
You
know
why
there's
not
a
lot
of
interest
right
now
in
traveling.
You
know
that
there
will
be
so
we're
encouraging
them
to
advertise
kind
of
low
risk
areas.
What
activities
and
trips
are
going
to
be
safe
and
really
trying
to
think
about
the
marketing
plan,
not
just
this
film,
but
how
it
will
transition
once
things
open
back
up
as
well.
B
One
of
the
things
that
the
question
that
came
up
was
around
influencer
marketing.
What
have
you
guys
seen?
How
is
this
impacted,
influence
or
marketing,
and
is
it
a
strategy
whether
to
the
to
the
folks
on
the
line
who
are
small
business
owners
or
startup
Cory?
You
know
how
does
a
business
go
about
deciding
where
to
put
if
they've
got
a
small
marketing
budget?
Where
do
you
put
your
marketing
budget.
E
I
can
jump
back
in
on
this
one.
A
little
bit,
we've
seen
that
the
role
of
influencers
has
really
grown
during
the
pandemic
and
I
think
it
was
Kerry's
point
earlier.
It's
really
relevant
to
terrorists.
Real
stories
from
real
people
doesn't
have
to
be
perfectly
produced
content.
Just
you
know
real
and
authentic,
and
we've
seen
influencers
getting
higher
engagement
than
ever,
mostly
because
they
were
the
people
that
already
kind
of
worked
from
home
and
we're
ready
to
produce
content
quickly
and
at
scale
for
the
brands
they
were
working
with.
E
So
I
do
think,
there's
opportunity
for
small
businesses
to
work
with
what
are
called
if
they
can't
afford
the
big
budget.
You
know
millions
of
followers
influencer,
there's
micro,
influencers
people
with
about
thousands
of
10,000
followers,
especially
you
know,
if
they're
local
in
their
market
or
niche
industry
that
can
really
help
spread
your
message
and
I
think
get
you
ready
to
go
back.
You
can
find
them
by.
You
know
people
that
really
already
engage
with
your
brands.
E
F
C
If
you
will
so
you
know,
instead
of
just
saying
hey
posts
about
X
or
you
know,
promote
Y
like
create
a
campaign
around
it
and
then
work
with
influencers
to
disseminate
that
campaign.
So
you
still
own
it
into
James's
point:
it's
your
message
and
they're
just
leveraging
their
audiences
to
get
it
out.
There.
A
G
When
we
first
rolled
out
delivery,
we
you
know
we
we
kind
of
try
to
be
local
community,
a
little
funny
with
it.
So
we
decided
to
start
with
me
making
deliveries
on
my
bike
around
town,
and
we
took
a
picture
of
me
loaded
up
with
wine
in
my
backpack
and
everything
else,
and
that
was
our
most
like
post
of
all
time
by
far,
even
more
than
when
we
opened
up
so
those
kind
of
posts
where
it's
just
kind
of
like
look,
you
know
we're
all
in
this
together.
G
Here's
what
I'm
doing
to
you
know
to
get
you
guys.
Your
wine
I'll
ride
my
bike
to
your
house
and
deliver
it
myself.
Those
kind
of
things
have
really
generated
a
lot
of
traction
and
then
back
to
just
the
more
so
than
like
this
stage,
nice,
pretty
pictures
of
wine
and
food.
The
pictures
of
people
have
really
driven
the
most
engagement,
whether
it's
our
guy
area,
who's,
our
wine
buyer.
What
it
is
you
know
he's
laying
on
a
couch
in
front
of
45
bottles
of
Rosetti
or
something
like
that.
G
Those
pictures
people
love
just
because
they
remember
the
people
that
they
like
to
come
visit
and
then
they're
like
oh
yeah,
and
they
also
sell
wine.
So
it's
not
just
this
faceless
wine
organization
that
will
give
you
alcohol.
It's
actually
a
couple.
People
that
live
in
the
neighborhood-
and
you
know
we're
all
in
this
together-
we're
all
struggling
in
our
own
ways.
But
you
know
it
drives
home
the
sense
of
community
that
that
I
really
want
us
to
push,
because
we
are
members
of
the
community.
We
live
in
the
community.
We
work
here
and
ya.
B
What
a
question
I,
probably
maybe
four
four
four
anyway,
really
for
those
small
business
owners-
and
you
guys
know
Pomeroy
to
this-
who
are
limited
on
time.
Don't
necessarily
have
an
agency,
they
work
with.
Don't
necessarily
have
someone
on
their
staff
dedicated
to
digital
or
social
marketing,
any
any
automation
tools
that
you
guys
use
to
try
to
help
manage
the
workflow
or
any
tips
or
tricks
that
you
guys
have
kind
of
developed
over
the
past
couple
of
months
to
kind
of
help
manage
the
various
new
new
tasks
you
guys
have.
C
So
we
recommend
using
a
really
cost
effective
tool
for
scheduling
and
maybe
planning
for
social
posts
is
HootSuite.
It's
800,
TSU
ite,
it's
very
cost
effective.
It's
super
easy.
You
can
schedule
content
across
your
platforms,
so
if
you're
trying
to
make
economical
use
of
your
time,
sit
down
for
an
hour
or
two
on
Sunday
afternoon
and
schedule
and
plan
out
all
your
posts
for
the
week
even
further.
C
If
you
are
budget
conscious,
which
I'm
sure
we
all
are,
you
can
leverage
graphic
design
tools
like
see,
I
envy
a
calm,
I
refer
to
it
as
Photoshop
for
dummies,
because
as
much
as
I
would
love
to
know
how
to
work.
The
Adobe
ski
I'm,
not
an
expert
in
canvas
sort
of
helps
me
put
things
together
in
a
cost-effective
and
also
time
effective
time.
So
you
can
create
graphics
that,
then
you
translate
through
scheduling
the
social.
B
F
Think
that
question
is
pretty
difficult,
because
when
you're
small,
the
only
there
isn't
much
automating,
it's
really
just
really
really
tedious
to
keep
yourself
organized
and
pushing
at
it,
because
that's
kind
of
what
creates
the
machine
that
allows
you
to
get
bigger
that
there's,
there's
no
there's
no
easy
way
today.
There's
no
easy
answer
for
that.
Question,
at
least,
has
not
been
in
my
experience.
B
E
It's
a
great
question
kind
of
duh
I'll
start
off
with
what
I
kind
of
talked
about
earlier,
with
some
free
resources
to
businesses,
especially
for
nonprofit
businesses
that
are
out
there.
If
they
don't
already
know
about
Google
nonprofit
AdWords.
Basically,
it's
a
ten
thousand
dollar
grant
per
month
that
you
can
get
as
a
non-profit
business
to
run
ads
there.
It
can
be
kind
of
intimidating
the
first
jump
into
search
ads.
So
what
you
really
want
to
do
is
kind
of
do
some
research.
E
There
is
some
online
tutorials
that
you
can
can
leverage
and
really
find
out.
So
my
plant
dogs
barking.
In
the
background,
you
know
what
kind
of
words
people
are
searching
for
in
your
industry
and
you
know
really
help
it
be
localized,
especially
a
lot
of
the
small
businesses
in
the
area.
You
know
looking
for
what
people
in
your
area
are
searching
about
and
what
times
are
searching
can
we
help?
You
know
bring
you
to
that.
First
page
of
search
results
on
Google.
A
Okay,
are
there
any
local
networks
that
small
business
owners
can
get
looped
into
to
you
know,
share
best
practices,
share
thoughts,
kind
of
continue,
some
of
this
dialogue
that
we
have
going
on
here
today.
It's
a
I
know
if
you're
not
familiar
with
this
kind
of
conversation,
it's
it's
a
lot.
So
are
their
networks
that
have
been
established.
G
Or
for
me
specifically,
and
and
maybe
for
James
Plaza
Midwood
merchants
is
a
really
good
one.
Just
neighborhood
related
that
both
top
chef
in
booking
in
our
part
of
its
run
by
a
guy
named
Clifton
cástulo
and
his
wife
Roxanne
were
consult
and
they
do
a
fantastic
job
of
keeping
everybody
apprised
of
especially
this
time.
G
Different
things
is
related
to
the
paycheck
protection
program
or
whatever
kind
of
resources
might
be
out
there
new,
perhaps
new
offerings
that
that
have
recently
popped
up
that
maybe
I
didn't
read
about
or
something
like
that
or
so
you
could
benefit
from.
So
that's
the
only
one
that
we
are
currently
apartment
likes
about.
Others,
yeah.
D
I
mean
so
I
think
if
you
get
up
on
face
book
and
kind
of
cool
around
there's
a
lot
for
specific
industries.
I
know,
there's
a
specific
one
for
wedding
industries.
I
know,
there's
a
specific
one
for
photography
in
Charlotte,
and
then
we
have
the
Crow
tribe
community,
honestly,
like
there's
a
ton
of
stuff
that
runs
through
there.
But
we've
seen
a
ton
of
questions
about
how
to
entrepreneurs
apply
for
unemployment,
especially
if
you're,
self-employed
and
they'll
be
about
around
40
to
50
comments
on
it.
E
And
anybody
looking
for
general
social
media
education,
opportunities
on
the
member
of
social
engage
Charlotte
and
we
run
monthly
educational
topics.
You
know
now
we're
really
covering
how
to
tell
what
we're
talking
months
of
a
switching
tactics
and
navigating
this
pandemic.
So
there
it's
a
great
events,
great
networking
opportunities
across
many
industries
in
the
Charlotte
area,.
F
F
The
events
are
based
on
tons
of
different
tons
of
different
topics
and
ask
a
host
event,
specifically
every
two
weeks
to
give
information
just
out
to
everyone
who,
logs
in
about
a
number
of
different
topics
and
I,
leveraged
my
relationships
from
people
around
our
industry
globally,
and
they
join
me
on
the
call
we
just
take
about
two
to
three
hours,
two
to
three
hours
to
answer
calls
primarily
based
on
the
topic,
but
we
go
off
topic
to
answer
specific
questions.
If
people
have
questions
our
next,
our
next
free
game
session
is
this
upcoming
Thursday.
A
F
C
I
agree
with
that
for
sure.
I
also
think
it
would
be
really
lovely.
You
know
creating
platforms
like
this,
where
we
are
essentially
creating
content
by
just
being
together
and
having
a
conversation,
so
any
other
storytelling
that
you
can
do
that
that
promote
small
businesses
would
be
really
helpful.
F
That's
very
good
creators
in
general
need
a
platform
in
Charlotte,
I,
think
plasm.
It
would
in
certain
areas
of
Charlotte
plasma
it.
What
no
doubt
these
communities
have
kind
of
developed
on
their
own
and
I
think
the
city
has
done
a
good
job
of
coming
in
and
helping
build
infrastructure
around
them,
but
not
really
informing
what
they
not
really
helping
help
inform
what
they
are
in
helping
help.
F
B
As
we
kind
of
a
head
into
the
homestretch
here,
I
want
to
turn
a
little
bit
towards
kind
of
where
we
boil
we
go
from
here,
so
it
would
be
curious
to
hear
from
all
from
all
of
you
me
kind
of
go
around
you
know,
is
you
guys
think
about
reopening?
None
of
you
guys
have
closed,
but
as
kind
of
whatever
that
new
normal
is
kind
of
getting
back
to
that?
B
F
B
D
You
know
I
think
it's
currently
up
for
discussion.
You
know
I,
think
everyone
thinks
phase
one's
gonna
happen,
May
nights
and
maybe
there's
gonna,
be
people
rushing.
Maybe
there's
people
taking
our
time
their
time
and
I
think
we're
just
continuing
continuing
to
have
internal
discussions
on
exactly
what
James
was
saying
is
like,
of
course,
like
it's
gonna
be
half
capacity.
We
have
a
900
foot
square
foot
store,
so
I
think
that
means
we
can
have
five
people
in
there.
We're
probably
gonna
need
two
employees.
D
That
means
that's
three
customers
they're
trying
on
clothes,
they're
looking
at
clothes
like
the
conversion
rate,
is
gonna
be
low,
and
so
how
can
we
really
create
an
experience
for
those
few
customers
that
are
coming
in
make
them
feel
safe?
How
can
we
have
fun
with
it?
You
know
like
we're
talking
about.
If
you
have
to
be
six
feet
away,
do
we
put
you
know
pink
hearts,
six
foot
away
or
something
like?
D
How
can
you
take
the
opportunity
that
that's
presented
and
like
really
dig
your
brand
into
that
and
then
also
we've
completely
pivoted
and
we've
seen
success
in
it?
But,
and
how
do
we
keep
that
going
while
adding
this
new
normal
back
into
it,
where
we're
speaking
to
the
customer
in
person
even
from
an
event
standpoint,
that's
a
whole
nother
conversation,
and
how
do
we
slowly
pivot
that,
to
you
know
it's
we
keep.
D
You
know
like
there's
no
answer
right
now,
because
we
don't
know
how
big
of
a
group
you
can
be
in
and
when
that
will
ever
happen,
so
I
think
we're
just
keeping
our
ears
and
eyes
out
what
other
businesses
are
doing
and,
like
James
said
like.
How
can
you
take
it
as
an
opportunity
not
looking
at
it
negatively
but
like
to
really
infuse
your
brand
and
to
make
your
customer
in
love?
You
good
mark.
B
C
Their
biggest
concern
is
that
there's
a
lack
of
guidance
and
availability
on
like
what
the
new
regulations
are
going
to
be
as
it
relates
to
you
know,
like
Kerry,
said
limited
occupancy,
and
you
know
how
not
being
able
to
have
full
capacity
of
guests
in
your
restaurant
or
clients
in
your
store
and
so
I
think
everyone's
just
sort
of
treading
water,
as
as
they
move
forward
toward
like
opening
whenever
they
choose
to
open.
But
there's
not
a
lot
of
clarity
around
how
they
can
do
that.
C
Look
how
from
a
tactical
logistical
wet
like
standpoint
that
they
can
make
a
plan,
you
know
so
I
would
say,
that's
the
biggest
concern.
It's
just
there's
a
lot
of
question
marks
and
a
lot
of
unknowns
and
we've
already
been
through,
like
the
most
traumatic
experience
and
then
we're
just
stuck,
not
knowing
how
to
move
forward
or
when
to
move
forward
or
what
it
looks
like
and
so
I
would
say.
That's
like
the
biggest
concern
is
just
a
lot
of
unknown
and
lack
of
information.
D
D
Everybody
needs
needs
mass
and,
of
course,
they're
more
readily
available,
but
I
think
there's
gonna
be
an
access
problem
from
smaller
businesses
and
not
knowing
where
to
get
the
things
to
make
their
consumers
feel
safe,
but
like
what
are
the
what's
the
standard
you
know
like,
we
have
a
hold
to
Google
Doc
on
our
end
and
we're
trying
to
call
it.
The
girl
tried
standard,
but
what
he
even
does
that
mean
and
so
working
through
that
and
maybe
having
some
guidance,
would
be
a
huge
help.
I
think
to
business
across
the
board.
A
A
We
recognize
that
everybody
is
very
busy,
and
so
we
really
thank
you
for
taking
the
time
to
do
this
with
us
today
we
are
going
to
continue
these
mentorship
series
every
Tuesday
at
1
o'clock
and
we'll
be
back
next
week
with
one
on
exactly
what
we
were
just
talking
about
best
practices
on
reopening.
So
we
will
have
that
one
up
next
week
it
Tuesday
at
one
o'clock.
So
thank
you
again.
Everybody.