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From YouTube: Chelsea Prospers - Façade and Signage - PSA
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A
Hello,
my
name
is
Mimi
grainy
and
I'm.
The
downtown
coordinator,
I
work
out
of
the
planning
department
here
in
Chelsea,
City,
Hall
and
I
run
the
program
called
Chelsea
prospers,
which
is
a
program
to
do
economic
development
of
the
downtown.
So
that
means
supporting
the
small
businesses
and
making
the
downtown
a
great
place
to
come
to
shop
and
to
gather
with
friends
and
neighbors.
So
a
very
exciting
program
is
now
entering
into
a
whole
new
phase
and
we're
looking
for
your
help.
A
For
the
last
two
years,
we've
been
working
at
developing
a
signage
program
and
a
facade
improvement
program
for
the
downtown,
and
the
ultimate
goal
is
to
just
make
the
business
is
more
prosperous
and
the
neighborhood
to
improve
its
look
and
feel
would
be
much
more
attractive
by
improving
the
facades.
Basically,
the
signage,
the
sort
of
look
are
the
windows
look
of
the
businesses,
basically
from
like
the
ground
level.
A
So
I'm
gonna
walk
you
through
a
slideshow.
That's
going
to
show
you
a
little
bit
about
how
the
program
how
we
got
to
this
place
and
some
of
the
ways
that
we're
hoping
to
be
able
to
enact
the
improvements.
But
I
wanted
you
to
put
a
date
into
your
calendar
right
now,
which
is
Monday.
May
6th,
Monday,
May
6th
at
7
o'clock.
The
City
Council
will
be
having
a
public
hearing
about
all
the
ordinances
that
I'll
be
talking
about.
A
The
ordinances
that'll
enable
some
of
these
improvements
to
happen,
so
I'm
really
hoping
that
the
public
can
come
out
and
your
voice
heard.
The
City
Council
doesn't
know
that
anybody
is
interested
in
this.
Basically,
that
you
is
the
downtown
businesses
the
residents
are
eager
for
this
unless
they
hear
from
you
so
really
hoping
you
can
come
out
to
that.
A
Hearing
on
Monday
May
6th
at
7
o'clock
at
the
City
Hall
City
Council
Chambers,
on
the
third
floor,
and
if
you
can't
make
it
to
that
meeting,
if
you
could
send
them
an
email,
pick
up
the
phone
and
call
your
city
councilor,
send
them
a
letter,
some
way
of
letting
them
know
what
your
thoughts
are
on
this.
It
would
be
a
great
help
for
them
to
hear
from
you,
so
we're
gonna
walk
through
the
slides.
So
this
latest
part
is
basically
part
of
a
multi-phase
process.
A
We
started
off
basically
look
looking
at
the
design
of
the
downtown
and
we
went
and
looked
at
each
of
the
different
facades
that
were
already
in
the
downtown
gave
them
each
a
grade
and
then
sort
of
looked
at
sort
of
best
practices
of
how
to
make
an
attractive,
downtown
and
an
attractive
business.
Don't
look
at
those
particular
businesses
and
we
created
design
guidelines
and
they're
exactly
that.
Just
guidelines
not
really
telling
businesses
what
they
have
to
do
but
sort
of
what
are
the
best
practices.
A
So
the
best
practices
in
design
is
really
about
having
the
appropriate
size
and
letter
and
thinking
about
the
message
of
your
business
in
all
those
different
details.
So
there's
a
whole
suite
of
different
signs
that
businesses
might
want
to
do
we're
looking
at
things
like
historic
elements,
that
sort
of
thing,
so
we
drafted
some
design
guidelines
and
then
we
actually
went
and
tested
those
guidelines
working
with
individual
businesses
in
the
downtown.
A
So
I
had
student
work
with
me,
who
is
a
recent
graduate,
an
architect
and
she
met
with
about
15,
different
businesses
and
sat
down
with
them
and
sort
of
looked
at
those
guidelines?
How
that
might
be
implemented
in
their
facade,
taking
into
account
to
the
type
of
business?
It
was
the
business
owners,
culture,
the
downtown's
needs
and
created
sort
of
a
portfolio
of
what
these
might
look
like,
and
we
also
looked
at
well.
A
What
would
it
cost
to
make
make
those
improvements
happen
and
with
all
that
kind
of
information
that
we
went
and
drafted
ordinances,
so
specific
rules
that
would
facilitate
these
types
of
improvements
and
a
little
bit
about
why
we
did
this
was
the
current
city.
Rules
are
very
restrictive
in
terms
of
what
kind
of
things
businesses
can
do
to
promote
themselves
and
what
they
can
look
like
on
the
outside.
So
right
now
the
regulations
say,
businesses
can
have
one
sign
and
one
sign
only,
and
it
really
just
said
it
means
that
just
the
sign
banned.
A
That's
the
space
right
over
the
kind
of
main
entrance
of
the
business
I
kind
of
often,
if
you
look
at
think
of
a
traditional
storefront,
it
just
has
that
band
over
the
main
window
and
door.
It
allows
just
that
one
sign,
so,
if
the
business
technically
technically,
if
it
wants
to
do
a
sandwich
board,
if
they
want
to
do
a
sign
in
the
window,
saying
we're
having
a
sale
on
Tuesday.
A
If
you
want
to
put
out
a
message
about
what
your
specials
are,
if
you
want
to
do
your
business
hours,
all
of
those
things
actually
technically
aren't
allowed
by
the
regulations.
If
you
wanted
to
have
awnings
that
would
cut
down
and
have
have
your
name
or
your
logo
on
it
that
wouldn't
be
allowed.
If
you
wanted
to
do
little
decals
that
maybe
we're
attractive
and
might
say
for
like
a
clothing
boutique
that
might
say
shoes,
you
know
dresses
that
wouldn't
be
allowed,
so
we're
sort
of
looking
at
well.
A
So
things
like
the
big
decals
that
are
completely
covering
over
the
windows,
the
businesses
that
have
windows
that
are
all
darkened
so
much
that
you
can't
see
in
and
can't
even
know
what
the
business
is
open
or
closed
people
are
always
attracted
to
other
people.
So
if
you're
walking
down
Broadway
and
if
you
can
see
like
oh
look
at
those
people
are
eating,
those
you
know
delicious
tacos
inside
are
like
oh
look
at
there's
a
beautiful
dress
for
sale.
A
That'll
draw
you
in
to
go
and
the
shop
there
so
we're
looking
at
how
to
support
the
businesses
through
that
design
and
what
that
looks
like.
So.
We've
drafted
these
ordinances
that
look
at
the
signage
and
also
to
facilitate
outdoor
dining
and
those
went
to
the
City
Council,
and
we
got
a
bunch
of
input
from
the
actually
before
that
input
from
different
business
owners
to
sort
of
nuance
that
a
little
bit
it
went
to
the
City
Council,
they
sent
it
to
the
Planning
Board.
A
What
we're
going
to
be
doing
is
once
these
ordinances
pass
crossing
our
fingers,
we're
then
going
to
be
rolling
out
grants
that
are
going
to
go
to
the
businesses
to
help
them
actually
follow
through
on
those
recommendations,
and
one
of
the
things
that
I've
been
really
impressed
by
is
part
of
the
the
sort
of
design
process
is
for
how
affordably
a
lot
of
businesses
can
be
able
to
out
follow
through
on
these.
Well,
let
me
move
along
and
actually
kind
of
said
where
we're
at
in
terms
of
this
timeline.
A
So
we
started
spring
2018
where
we
designed
the
guideline,
so
that
was
last
year
and
then
last
summer
my
intern
went
out
and
worked
with
it.
Individual
businesses
all
last
fall.
We
were
drafting
those
ordinances
being
really
thoughtful,
looking
at
best
practices
from
other
communities,
understanding
what
the
interests
were
for
here
in
Chelsea,
where
we've
got
great
historic
elements,
we
crafted
those
ordinances,
then
it's
we've
been
through.
A
This
winter
have
been
going
through
the
public
process
and
we're
now
at
the
very
last
stage
where
it's
most
likely
going
to
come
for
a
vote
here
on
May
7th
and
then
we're
hoping
once
that
goes
through.
That
I
can
roll
out
the
grant
program
this
summer,
and
actually
the
businesses
can
actually
start
installing
and
fabricating,
and
installing
these
signs
this
summer
and
into
the
fall
and
so
by
basically
by
Halloween.
A
We
should
have
a
a
number
of
businesses
with
a
new
facelift,
so
kind
of
walking
through
that
first
step
about
the
design
guidelines
on
this
slide.
So
it
what
all
of
the
individual
categories
are
in
the
design
guidelines.
So
we
looked
at
transparency.
That
was
the
first
one,
and
that
really
is
about.
As
I
mentioned,
those
windows
having
them
more
able
to
see
through
so
big
windows
that
aren't
covered
with
decals
that
aren't
shaded
the
signage
and
we
broke.
A
The
the
big
section
of
the
design
guidelines
have
got
aspects
of
all
the
different
types
of
signs
how
they
can
work
together.
We
talked
about
the
upper
floor
windows,
so
if
there's
businesses
in
those
upper
windows,
how
could
they
have
signage
and
also
whether
it's
commercial
residential?
How
to
treat
those?
A
We
talked
about
security
and
there's
a
number
of
new
security
aspects
other
than
those
big
metal
grates
that
can
be
pulled
down
at
night
that
can
accomplish
the
same
goals
for
the
businesses
without
having
the
big
metal
grates
that
make
it
feel
kind
of.
In
some
ways
it
actually
makes
the
neighborhood
feel
more
dangerous
than
it's
actually
a
relatively
safe
neighborhood
to
be
in
lighting.
A
We
detail
both
some
recommendations
for
lighting
just
inside
the
stores,
so
that
would
set
off
their
displays,
but
also
how
to
effectively
light
their
signage
in
a
great
way,
that's
really
attractive
and
affordable,
and
looked
at
a
bunch
of
different
aspects
that
related
to
that
of
how
to
do
it
in
an
environmentally
friendly
way.
Accessibility.
A
That's
everything
from
how
to
make
it
easier
for
people
with
all
kinds
of
different
ability
issues,
so
maybe
folks
who
have
got
low
vision
or
handicapped
in
mobility
issues
of
how
to
be
able
to
make
those
facades
more
welcoming
to
everyone.
Historic
elements:
Chelsea's
lucky
enough
to
have
a
downtown
that
got
built
literally
in
the
heyday
of
downtown's
back
in
the
turn
of
the
20th
century.
A
And
how
can
we
preserve
some
of
those
elements
that
really
have
got
very
classical
design
that
really
speaks
to
when
Chelsea
was
at
the
height
of
its
Center
as
a
shopping
district,
and
then
public
realm?
By
that
we
mean
all
the
spaces
where
just
anybody
walking
down
the
street
or
anyone.
Anyone
in
the
public
is
welcome
to
be
so
the
streets,
the
sidewalks,
the
parks,
the
alleyways,
those.
Sometimes
businesses
are
there's
ways
to
facilitate
for
businesses
to
kind
of
take.
A
Not
quite
you
could
call
it
a
sense
of
ownership,
but
you
could
also
sort
of
say
stewardship,
so
things
like
sidewalk
planters,
fixing
over
putting
little
window
boxes
that
actually
edged
into
the
public
realm,
but
improve
it
dramatically
and
sort
of
looking
at
both.
How
can
the
businesses
do
stewardship
for
that?
A
So
we
asked
them
to
look
at
quality
materials,
quality
design,
things
that
are
gonna
stand
the
test
of
time,
we're
encouraging
folks
to
put
personality
into
their
business.
So
not
just
you
know,
take
a
sign
off
the
shelf
and
say,
like
I'll,
have
the
same
gut
a
sign
as
everybody
else
has
got
really
like
a
fear
of
business.
You
know,
focus
is
on.
A
You
know
jeans
from
Nicaragua
like
we
want
you
to
be
able
to
have
a
sign
that
sort
of
gives
us
a
flavor
of
Nicaragua
or
gives
a
flavour
of
the
particular
food
that
you've
got.
We
want
you,
both
the
business
owner
and
the
business
itself,
to
be
able
to
express
themselves
creatively
through
the
signs
we,
as
I
mentioned
before,
about
historic,
maintain
the
historic
character.
We
want
the
it
to
be
all
the
signs
to
be
super,
clear
and
legible.
A
In
a
way,
that's
kind
of
more
transparent,
so
in
terms
of
the
ordinances,
so
this
is
these
are
the
rules
that
are
currently
before
the
City
Council
that
they'll
be
voting
on
May
6th
they're.
Looking
for
your
feedback
at
7
o'clock
on
Monday
May
6,
what
we
did
was
we
looked
at
each
of
these
different
types
of
signage
when
we
broke
it
into
different
categories,
so
each
sign
type
was
broken
into.
What's
the
definition,
what
kind
of
size
and
proportion
do
we
recommend?
A
What
kind
of
materials
and
techniques
do
we
recommend
some
suggested
ways
of
lighting
such
a
sign
and
our
recommendations
about
how
to
maintain
it?
So
moving
onto
the
next
slide,
you
can
actually
see
in
the
design
guidelines.
We
tried
to
make
it
as
graphic
as
possible,
so
we're
not
expecting
everybody
to
be
an
architect
or
a
designer,
but
we
sort
of
presented
this
with
information
in
a
with
lots
of
illustrations.
So
you
can
see
when
we
say
sign
bans
you
can
see
on
the
guy
design.
A
Guidelines
like
right,
where
a
sign
banned
on
the
facade
of
the
building
would
be.
We
so
broke
it
into
the
different
types
I'll
kind
of
on
this
slide
kind
of
take
you
through
each
of
them,
so
that
we
looked
at
upper
storey
signage.
So
that's
the
the
one
that
would
be
kind
of
over
the
second
floor
windows
or
anything
kind
of
above
the
kind
of
traditional
first
floor.
We
looked
at
the
building
name
and
address
because
oftentimes
that
can
be
overlooked,
especially
for
residential
versus
commercial
properties.
How
might
you
treat
that
in
different
ways?
A
A
Do
you
want
to
have
an
awning
that
provides
some
shade
into
your
business
or
to
be
able
to
have
a
sign,
that's
overhead
and
be
able
to
show
and
we're
sort
of
gave
some
examples
of
how
to
incorporate
some
of
the
shade
that
some
of
the
businesses
that
are
on
the
shady
side
of
the
street
might
need
through
an
awning
and
how
to
still
use
that
as
signage
a
big
change?
That
is
kind
of
a
new
one
is
a
projecting
sign.
So
those
are
signs.
A
If
you
can
sort
of
imagine
that
the
front
of
the
business
would
be
along
Broadway.
This
would
allow
it
to
cut
out
kind
of
jut
out
over
the
public
right-of-way
there's
a
number
of
historic
property
of
the
historic
signs
like
that
are
already
in
downtown
Chelsea,
but
under
the
new
rules
those
aren't
permitted,
and
that
means
that
the
businesses
can't
actually
maintain
those
but
those
signs
or
upgrade
them
because
they're
no
longer
permitted.
So
we
were
wanting
to
create
some
new
rules
to
be
able
to
allow
those
to
happen.
A
Our
other
reason
for
really
wanting
to
encourage
and
the
new
rules
that
would
allow
projecting
signs.
You
probably
notice,
if
you're
walking
down
Broadway
the
the
sign
banned,
because
the
first
floors
are
have
such
high
ceilings.
The
sign
band
is
really
high
up
and
when
you've
got
really
nice
shady
trees.
That
means
you
can't
actually
see
the
name
of
the
business
when
you're
right
in
front
of
it.
A
projecting
sign
would
allow
you
to
walk
down.
Broadway
and
you'd
see
little
cues
about
all
the
businesses.
A
You
can
say
like,
oh,
that
boutique
that
I
want
to
go
see
is
just
a
couple
more
steps
down
and
you
don't
have
to
keep
kind
of
stepping
out
and
trying
to
struggle
to
find
it
window.
Indoor
graphics
is
another
one
that
we're
looking
at
doing
so
that's
to
not
encourage
the
kind
of
big
giant
stickers
that
cover
the
entire
business,
but
how
to
limit
it
in
a
way
that
kind
of
creates
some
visual
cue
so
that
businesses
that
still
have
a
traditional
sign
band
that
may
be
closer
to
eye
level.
A
You
can
still
get
some
cues
about
what's
in
the
business,
so
it
might
have,
you
know,
sort
of,
say,
tacos,
pupusas
horchata,
and
that,
even
if
you
don't
know
that
the
name
of
the
business
is
like
Chula
you'll
still
have
a
couple
of
decals.
That
will
cue
you
in
about
what
business
it
is
and
then
a
sidewalk
sign.
Sometimes
people
call
them
sandwich
boards.
Those
are
the
little
sometimes
they're
plastic,
sometimes
they're
wood,
sometimes
they're
metal.
It
kind
of
it's
a
little
tent
shaped
sign
that
would
sit
out
on
the
sidewalk.
A
Currently,
those
aren't
allowed
in
the
downtown
I
see
them
occasionally,
and
the
businesses
can
technically
get
fined
for
having
those
we're
sort
of
looking
at
how
to
be
able
to
facilitate
businesses
to
do
that
in
a
way
that
is
within
the
city's
regulations
and
guidelines
and
are
done
in
an
orderly
way.
That's
safe
for
everybody.
A
So,
on
the
next
slide,
I've
got
to
start
walking
you
through
some
of
the
ways
in
which
we
looked
at
these
design
guidelines
and
what
these
ordinances,
if
we
were
to
pass
them,
how
they
might
actually
get
implemented
in
the
downtown.
And
these
are
some
of
these
examples
of
that
student
or
recent
graduate
who
had
worked
with
me,
Natalia
hermida
last
summer,
she
met
with
individual
business
owners
and,
basically
with
to
collaboratively,
worked
with
them
and
sort
of
looked
at
what
they're.
A
Doing
and
Associates
her
businesses
right
on
Broadway
and
she's
an
optometrist,
oh,
she
does
eye
exams
and
does
eyeglasses
and
her
property
is
just
a
sort
of
simple
two-story
building
and
you
can
see
on
the
left.
That's
the
what
the
existing
facade
looks
like
and
you
can
see.
She's
got
an
awning
that
the
little
bottom
edge
of
the
awning
has
got
her
name
on
it.
A
That
means
when
she
opens
up
the
awning,
it's
actually
hard
to
see
what
the
name
of
her
business
is,
and
you
have
to
actually
step
it
to
the
street
to
see
it
and
those
little
signs
that
are
in
her
windows
technically
aren't
allowed
and
we're
sort
of
looking
at
how
to
facilitate
that,
and
it's
kind
of
in
some
poor
shape
that
her
entrance
isn't
lit.
So
sometimes
you
know
folks
can
kind
of
gather
in
there
and
be
smoking
and
things
that
she's
not
necessary
to
happen
right
at
her
front
door.
A
So
on
the
mock-up
that
Natalia
did,
you
can
see
that
she
used
the
sign
band
and
put
dr.
Deborah,
Wayne
and
associates
sign.
She
kind
of
recommends
that
going
across
the
way
and
then
having
what's
called
gooseneck
lighting.
So
it's
a
light
that
would
come
down
and
shine
on
her
her
name,
so
that
would
light
up
at
night
and
then
she
has
one
of
the
projecting
signs
that
says
optometrist
with
us
and
using
like
a
fun
little
detail
of
some
curved
or
carved
out
eye
glasses
that
could
hang
on
there.
A
So
that
means,
even
if
you
don't
know
what
an
optometrist
is
you
as
soon
as
you
see
those
eyeglasses
you'll
know
like.
Oh
that's,
an
eye
doctor,
that's
the
place.
I
can
go
for
eyeglasses,
what's
also
kind
of
cool
by
sort
of
just
saying,
optometrist
and
and
having
a
very
graphic
image
is
the
sign
band
or,
as
the
projecting
sign
which
is
pretty
common.
Is
it
means
that
if
dr.
A
A
So
in
this
one,
Italia's
recommendations
were
to
play
on
it
being
a
gift
shop
and
she
is
recommending
this
great
kind
of
curved
sign
that
would
be
carved.
So
it
looks
as
if
it's
like
a
gift
ribbon,
a
ribbon
that
you'd
find
on
a
present
and
then
to
have
individual
letters.
That
would
then
say,
party
supplies,
jewelry
and
gifts
that
would
be
into
the
brick.
So
it's
actually
taking
off
those
old,
the
grates
that
are
going
down
over
the
business
that
really
makes
it
even
darker
and
opening
it
up
a
little
bit.
A
There's
still
other
ways
of
getting
security.
In
a
space
like
that.
There's
this
new
security
film
that
could
go
on
the
windows,
so
it
actually
any
passers-by,
wouldn't
even
recognize
it.
It's
not
until
somebody
tries
to
smash
the
glass
that
they'd
recognize
that
it's
more
secure,
there's
also
other
ways
of
doing
grates
that
are
hidden
up
underneath
the
facade,
so
that
doesn't
stick
out
and
that's
another
much
more
affordable
option,
and
you
can
see-
and
the
recommendation
for
this
for
the
projecting
sign.
A
It's
a
great
little
carved
sign
that
says:
gift
shop
with
a
little
present
on
it
on
the
next
slide
for
to
Casa.
Natalia
was
inspired
by
it
being
sort
of
a
very
welcoming
space
and
having
a
sense
of
warmth
there.
And
if
you
go
inside
the
business,
there's
an
awful
lot
of
wood
in
it.
So
she
recommended
that
they
take.
A
They
use
sort
of
a
natural
wood
for
a
sign
and
then
do
the
individual
letters
on
that
and
to
make
it
look
a
little
more
homey
to
do
a
window
box
and
then
folks
know
tu
casa,
meaning
your
house
doing
a
projecting
sign
that
just
looks
like
a
little
house
there
that,
in
a
more
subtle
way
communicates
which
businesses
is
there
on
this
next
one
for
goldmine.
This
is
one
that's,
maybe
the
most
dramatic
of
the
transformations.
A
This
is
a
kind
of
major
corner
business.
This
is
another
one
that
actually
demonstrates
one
of
the
challenges
that
the
current
rules
have
for
businesses.
So,
even
though
goldmine
is
actually
on
a
corner
they're
really
only
because
it's
still
the
existing
rule
is
one
sign
one
business
goldmine,
even
though
they
have
two
different
entrances
and
you
could
own
if
you're
walking
down
the
street
if
you're
going
down
Broadway
or
you're
coming.
A
But
ever
it
you
kind
of
want
to
have
the
name
of
the
business
on
the
entrance
that
you're
entering
the
new
rules
recommend
that
businesses
can
do.
I
dent
affiance
ein
on
each
Street
frontage
that
they're
on
you
can
see
sort
of
in
her
recommendation
is
taking
down
the
old
sort
of
shingles
that
are
they're,
doing
individual
canvas
awnings
for
each
window.
That
really
highlights
that
architectural
element
doing
some
planters
so
again
going
back
to
that
sense
of
the
public
realm.
A
Technically,
the
business
ends
right
on
that
street
edge
and
we're
recommending
that
they
be
permitted
to
do
planters
that
are
out
that
way
that
really
both
create
sort
of
some
color,
but
also
highlight
those
two
different
entrances
to
come
in,
and
it's
a
little
hard
to
see
in
the
slide.
Maybe
but
one
of
their.
The
goldmines
logo
is
like
a
diamond
shape
and
she
recommended
kind
of
echoing
that
diamond
shape
on
each
of
the
the
awnings
to
sort
of
bring
it
home
in
kind
of
a
artistic
way.
A
Another
example
that
we
we
looked
at
was
el
corral
and
that's
one
of
those
business
as
I
mentioned.
Has
these
historic
signs
that
extend
blade
signs
that
extends
out
over
the
public
right-of-way
she
was
recommending.
You
can
probably
see
that
it's
it's
from
an
old
Chinese
restaurant
wings
from
many
years
ago,
and
it's
an
old
vintage
sign
instead
of
just
removing
it.
She
was
sort
of
looking
at
that
and
saying.
Oh,
it
kind
of
looks
a
little
bit
like
a
cactus.
A
A
So
that's
that
for
the
signage
ordinances
so
hoping
you
can
come
to
this
public
hearing
on
May
the
first
Monday
in
May
to
communicate
to
the
business
owner
or
to
the
City
Council
about
what
you
think
about
these
proposed
signage
ordinances.
The
other
element-
that's
included
here-
actually
looks
at
sidewalk
dining
and
around
sidewalk
dining.
You
maybe
see
it
in
other
business
districts
where
businesses
are
allowed
to
have
some
chairs
right
in
front
of
the
business
sort
of
whatever
kind
of
part
of
the
sidewalk
is
kind
of
right
in
front
of
theirs.
A
Looking
at
what's
the
definition,
where
could
such
a
thing
happen
in
terms
of
the
location
and
the
dimensions?
What
might
the
design
and
layout
look
like
so
making
sure
that
it's,
you
know
safely
designed
so
that
anybody
walking
down
the
sidewalk,
isn't
gonna
trip
if
you're
inside
the
space
that
you
can
move
out?
What
kind
of
conditions
we
want
to
allow
this
to
happen.
So
what
would
be
the
operating
hours?
What
would
be
the
impact
on
the
businesses
occupancy,
for
example,
and
then
what
would
be
the
permitting
process
to
go
through
on
them?
A
So,
to
give
you
a
sense
of
what
some
of
the
aspects
on
this
this
wasn't
covered
in
those
design
guidelines
that
we
created
those
were
specifically
about
the
built
part
of
the
business.
These
new
ones
were
kind
of
recommendations
that
we
were
starting
kind
of
fresh
over
this
winter.
So
in
terms
of
looking
at
the
locations
and
dimensions
for
the
outdoor
dining
in
terms
of
the
site's,
we
were
looking
at.
A
The
ordinance
are
written
to
allow
them
on
sidewalks,
immediately
abutting
the
business
that
would
be
operating
in
that
space
in
parking
spaces
again
immediately
abutting
the
space
connected
with
that
business
and
in
alleyways.
So
if
there
was,
if
my
business
was
here-
and
there
was
say
if
I
was
running
a
restaurant
and
there
was
a
convenience
store
right
next
door,
I
could
only
operate.
My
outdoor
dining
right
in
front
of
my
business
I
couldn't
take
the
spots
with
a
convenience
store,
even
though
they
might
not
be
using
them.
A
A
Individual
business
couldn't
take
over
all
a
broad
way,
it's
sort
of
like
if
you're
renting
a
storefront
in
this
of
this
size,
that's
kind
of
your
designated
spot
and
we're
requiring
as
part
of
these,
that
there
be
a
containment,
some
way
of
creating
like
a
little
fence
or
designation
that
it's
clear
about
when
you're
inside
that
the
sidewalk
cafe
and
when
you're
outside
and
part
of
that
has
to
do
with
just
so
that
the
business
again
goes
back
to
their
sense
of
stewardship.
What
happens
inside
that
space?
They
have
to
take
responsibility
for
so.
A
If
you
know
folks,
are
you
know,
leaving
trash
behind
the
business
needs
to
make
sure
that
that's
taken
care
of
the
next
time.
We
can
I
detail
around
the
design
and
layout
of
it.
So
we
talked
a
little
bit
about
the
these
outdoor
cafes,
can't
it
all
restrict
people
going
down
the
sidewalk
or
passing
through
just
going
through
the
rest
of
the
downtown.
It
needs
to
comply
with
all
kinds
of
a
behavior
requirements.
A
We
have
to
make
sure
there's
not
tripping
hazards
that
it's
clear
to
be
able
to
see
what's
going
on
inside
and
it
to
be
done
in
an
attractive
way.
We
want
to
make
sure
that
these
outdoor
cafes
aren't
impacting
ramps
and
loading
zones
and
parking
meters
and
hydrants
and
stop
signs,
so
it
is
going
to
impact
some
businesses
might
not
be
able
to
find
a
spot
right
in
front
of
their
business
where
this
isn't
practical
and
we'll
try
to
work
with
them
as
much
as
possible.
But
we
are
kind
of
constrained.
A
There's
a
lot
of
things
happening
in
a
small
amount
of
space.
Here
in
Chelsea
we
talked
a
little
bit
about
the
equipment
that
would
be
permitted.
So
we
recommend
that
the
businesses
use
matching
chairs
and
tables
that
they
can
use
umbrellas,
but
how
to
secure
them.
How
do
they
have
to
put
the
equipment
away?
We
really
try
to
think
through
as
much
as
possible
how
this
might
work
and
then
the
occupancy
for
a
lot
of
businesses.
A
They
maybe
are
maxed
out
in
terms
of
their
parking
or
their
occupancy
inside
the
business
with
a
number
of
seats,
and
we
recognize
that
most
likely.
These
these
cafes
almost
certainly
will
only
be
you
actively
used
when
it's
a
beautiful
day
outside,
so
we're
recognizing
that
they're
customers
that
might
otherwise
have
been
inside
are
choosing
to
sit
outside.
So
we're
saying
that
the
businesses
don't
need
to
suddenly
open.
A
You
know
build
another
restroom,
for
example,
to
be
able
to
make
this
happen,
we're
recognizing
that
we're
kind
of
still
using
the
shared
space
rules
in
terms
of
the
operations
and
how
the
rules
under
which
the
conditions
under
which
the
outdoor
dining
would
work.
We're
saying
that
the
hours
for
the
outdoor
dining
is
going
to
be
tied
with
a
license
for
that
business
to
operate.
So
if
they're
open
hours
are
from
9
a.m.
to
6
p.m.
at
6
p.m.
A
their
outdoor
dining
has
to
close
as
well,
it
can
only
be
used
for
food
and
beverage
service.
So
it's
not.
For
things
like
doing
a
sidewalk
sale
of
of
clothing,
it's
not
for
just
creating
a
lounge,
it's
really
about
commercial
activity
in
the
downtown
and
any
of
the
regular
safety
rules.
So,
for
example,
you
have
to
wear
your
shirt
and
you
have
to
wear
shoes
while
you're
eating.
You
can't
have
bring
your
your
your
pet
into
the
restaurant.
A
Those
same
rules
are
going
to
apply
as
if
the
sidewalk
cafe
is
inside
the
restaurant,
and
then
we
want
to
make
sure
the
businesses
are
taking
good
care
of
the
sower
recommending
or
saying
that
they
can't
store
all
their
paper
goods
out
there
so
they're
not
flying
around.
We
want
to
make
sure
that
their
menus
aren't
flying
around
that
that
the
are
causing
trash
and
are
a
benefit
to
the
neighborhood,
not
a
detriment,
so
I
hope
this
was
helpful
to
kind
of
understand
a
little
bit
about
those
regulations.
A
I
send
it
out
about
once
a
month,
and
it
has
all
kinds
of
links
to
information
about
what's
happening
in
the
signage
program.
Downtown
events,
business
news,
whatever
happens
in
the
downtown
I,
try
to
capture
it
in
an
email
newsletter
and
in
the
email,
newsletters
I
have
links
throughout
this
slideshow
and
the
actual
ordinances,
and
it's
also
available
in
the
city's
website.
So
again,
if
you
want
to
have
more
information
about
this,
let
me
know
I
super
encouraging
you
to
attend
the
public
hearing.
A
The
the
city
council
chamber
is
on
the
third
floor
city
hall
to
have
your
voice,
be
heard
about
how
you
feel
about
these
ordinances
and
how
you
think
they
could
be
made
better
and
your
encouragement
to
the
City
Council
around
those.
So
thank
you.
So
much
for
watching
and
I'll
see
you
next
time
to
tell
you
more
about
all
the
great
downtown
events
coming
up
this
summer.