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From YouTube: 4/3 Clearwater Downtown Devlopment Board.
Description
4/3 Clearwater Downtown Devlopment Board.
The agenda for the meeting can be found on the city's website at http://bit.iy/clearwaterCityCouncilMeetings
A
I'd
like
to
welcome
all
of
you
to
the
April
3rd
2019
meeting
of
the
Clearwater
Downtown
Development
Board
Jeff,
dynamic
number
one
is
a
fall
to
order.
We'll
move
on
to
item
number
two.
Actually
do
we
not
have
the
introduction
of
the
let's
do
our
customary
introduction
of
the
board
members
and
ex
officio
members,
beginning
on
my
left,
Raymond
Lee.
C
F
A
F
A
E
You
I'm
Bill
Johnson,
two,
six,
nine
for
record
west
in
the
countryside,
area
and
I'm
a
downtown
volunteer
and
cheerleader,
and
there's
a
lot
to
cheer
about
right
now.
Thank
you
to
mr.
Chaddha
or
advising
me
to
go
see
the
Dahle
exhibit
it
is
fantastic.
I
had
no
idea
what
it
really
was
until
I
got
there,
and
thank
you
to
know
before
for
providing
the
technology
for
that.
Of
course,
the
Harborview
Center
is
is
changing
rapidly
as
we
speak,
and
the
even
the
overhead
lighting
out
the
canopy
on
this
panel.
E
Ulysses
building
adds
more
life
to
that
that
part
of
the
building
we
need
to
get
tenants
in
there.
I
would
say
that
I've
been
working
with
at
least
two
businesses
to
try
to
get
them
to
implement
the
blade
signs
or
the
shingle
signs
and
the
under
canopy
signs
that
are
so
important
to
orient
people
who
are
pedestrians
to
find
their
way
around
downtown
and
then
lastly,
I
ask
Ann
to
forward
to
the
board
members
some
photos
of
the
Philadelphia
Spruce
Street,
a
Harbor
Park
and
also
to
halifax
park.
E
Both
of
them
are
active
waterfront
areas,
one
of
the
things
that
was
recommended
in
conceptual
plan
and
the
conceptual
plan
actually
identified
the
keys
first
key
steps.
One
was
passing
the
referendum
that
was
done.
Second,
one
was
to
build
the
brand
and
the
third
was
to
establish
the
Conservancy
doing
this
kind
of
thing
active
part
of
activating
the
brand
was
having
things
happen
now.
Some
of
these
things
are
very
easy
to
do,
and
perhaps
the
downtown
would
see
those
as
an
opportunity
for
you
as
well.
Thank
you
very
much.
Thank.
A
A
G
My
name
is
Pete
Scalia
I'm,
the
executive
director
for
st.
Vincent,
DePaul,
community
kitchen,
Resource,
Center
and
I.
Guess
the
director
of
the
7th
sense'
race
as
well
so
last
year
was
the
first
time
that
I
came
before
you
Sean
and
his
generosity
basically
gave
that
race
to
us
so
that
we
could
have
a
fundraiser,
and
so
we
had
never
done
it
before.
So
we
had
a
lot
of
questions
that
we
had
to
answer
for
ourselves
getting
one
under
our
belt
as
it
turns
out,
it
was
a
pretty
successful
event.
G
We
had
over
300
entry
people
to
the
race
we
had
about.
600
people
actually
have
5
to
600
people
down
in
downtown
Clearwater.
For
the
day
our
budget
was
10,000.
Well,
if
we
found
out
our
budget
would
be,
$10,000
is
what
it
cost
us
to
put
the
race
on,
but
we
ended
up
producing
$17,000
of
revenue,
so
we
make
$7,000
in
fundraising
for
the
community
kitchen,
Resource
Center
and
on
a
side
note
I,
don't
know
some
of
you
may
know
this.
G
All
of
that
is
connected,
obviously
Sesenta,
and
so
it's,
and
so
we
want
to
come
back
and
do
it
again
next
year
and
build
it
up
and
make
a
little
bit
better.
One
of
the
things
that
we
did
do
was
to,
rather
than
make
it
just
a
race
that
was
kind
of
like
a
a
street
party.
Although
it
was
a
street
party,
we
actually
spent
the
money
so
that
we
would
become
a
legitimate
5k.
We
had
the
time
to
race.
G
We
did
everything
that
we
needed
to
to
make
the
race
appealing
to
runners
mm-hmm,
and
so
that's
what
we're
planning
on
doing
I
want
to.
We
want
to
build
the
race
as
a
legitimate
5k
race
to
keep
continuing
attracting
runners
and
also
make
it
a
block
party.
The
one
additional
thing
I
think
we'll
be
doing
this
year
to
help
push
it
even
further,
is
I
have
a
very
good
connection
among
the
sales
committee
of
the
Outback
Bowl
and
that
week
that
last
week,
between
Christmas
and
New
Year's,
the
Outback
Bowl
comes
to
town.
G
The
teams
from
the
two
different
cities
competing
cities
come
to
town,
so
I
believe
we're
going
to
be
able
to
get
linked
onto
their
site.
So
people
traveling
down
to
the
Clearwater
st.
pete,
tampa
region
for
the
bowl
game
will
be
able
to
say
in
advance
that
there's
a
5k,
so
the
runners
who
want
to
participate
will
be
able
to
participate
and
hopefully
that'll
bounce.
The
numbers,
even
more
I,
brought
a
couple
of
pictures
from
our
website.
So
you
can
see
again.
G
After
the
race
people
say,
Tony's
pizzeria
supplied
pizza
for
every
today's
Tony's
pizzeria
supplied
pizza
and
clear
sky
provided
beer
for
all
of
the
runners.
That
was
part
of
the
race,
and
so
the
runner
stayed
for
that.
And
then
the
party
just
built
around
those
two
storefronts
and
was
that
into
the
street
by
7:30.
Everything
was
over
7:30
declutter
day.
There
was
so
business
downtown,
but
the
street
was
back
up
and
open
and
everything
was
back
to
normal
except
30
an
evening.
I
When
I
put
together
that
release
winters
when
I
put
together
that
report
for
you
all
I
had
been
asked
three
questions:
when
the
CRS
sunsets
can
the
DD
be
still
exist
and,
yes
again,
there
will
need
to
be
some
changes
into
the
in
the
ordinance
where
we're
tied
to
the
CRA.
But
you
know:
that's
not
the
original
ordinance
and
the
original
ordinance
didn't
mention
the
CRA,
the
DD
be
pre-existed
the
CRA
and
it
can
exist
afterwards.
Any
organization
looking
at
long
term
planning
and
at
major
changes
needs
to
ask
three
questions.
One.
I
Can
it
still
exists
to
and
I'm
telling
you
that
legal
answer
is
yes,
two?
Should
it
still
exist
and
I've
been
on
several
organizations
that
went
through
that
major
question
and
in
order
to
determine
whether
or
not
it
should
still
exist,
it's
your
job
to
decide
what
would
it
be
its
purpose?
What
if,
if
it
has
no
purpose,
it
should
no
longer
exist
if
it
has
a
purpose,
it
should
and
the
purposes
of
the
DD
B
actually
for
redevelopment
for
protecting
property
values.
Those
would
still
be
legitimate.
I
I
Okay,
this
format
comes
with
a
lot
of
regulation.
To
me,
that's
a
good
news/bad
news
type
thing
that
you
do
not
have
in
a
voluntary
organization.
You
guys
are
elected
public
officials.
You
are
required
to
comply
with
all
of
the
obligations
of
any
other
elected
public
official.
You
have
a
higher
standard.
Any
board
member
volunteer,
whether
it
be
a
voluntary
organization.
Elected
public
official
has
an
obligation
of
good
faith
dealing.
Yours
goes
a
little
bit
further.
You've
got
the
Sunshine
Law
that
you
have
to
look
at.
I
You
have
to
be
aware
that
everything
you
do
has
to
be
out
in
the
open,
so
you
have
those
really
regulations
that
you
wouldn't
have.
If
you
are
another
volunteer
downtown
organization,
you
have
reporting
requirements,
you
have
meeting
requirements
and
once
again,
these
make
your
life
more
complicated,
but
I.
Think
it's
you
know,
that's
the
bad
news.
The
good
news
is
I.
Think
it
makes
you
more
effective.
The
thing
you
didn't
definitely
do
not
have.
I
If
you
decide
to
change
the
format
and
once
again,
you've
already
answered
the
question:
if
you've
gotten
this
far
as
to
whether
or
not
you
should
exist,
if
you
decide
to
change
the
format,
you
won't
have
those
tax
monies,
you
will
be
another
downtown,
Clearwater,
volunteer
organization,
so
it'd
be
easier.
Would
you
be
effective
and
I
don't
know
if
you
all
have
had
time
to
read
this
report?
I
don't
want
to
go
through
the
whole
report.
For
you
do
you
have
questions.
A
Yes,
I
have
a
question:
the
act
that
established
the
DD
be
an
act
of
the
legislature
in
its
preamble
or
in
its
preface
talked
about
you
know,
resolving
blight
or
eliminating
or
alleviating
the
blight
that
existed
in
the
downtown.
Now,
let's
say
that
that
at
some
point
that
becomes
clear,
I'm,
not
sure
how
we
would
who
would
would
become
clear
to
and
how
that
would
be
determined
that
there
was
no
more
blight.
Does
it
sunset
automatically?
It's.
I
Never
yeah
your
your
your
purpose
in
the
original
legislation
and
I'm.
Sorry,
I
didn't
bring
a
cow
that
with
me,
but
your
purpose
in
the
original
legislation
is
very
similar
to
your
purpose
in
the
ordinance,
but
the
brief
statement
of
purpose
the
the
longer
language
it
is
different,
but
the
brief
statement
of
purpose
is
that
hold
on
I.
Do
have
that
in
here.
I
The
brief
statement
of
purpose,
which
I'm
not
finding
at
the
moment
but
I
do
remember,
is
that
you
are
to
help
downtown,
develop
and
redevelop
and
to
protect
property
values.
Now
they
tied
it
to
blight,
but
it
is
not
the
but
the
individual,
but
it
is
not
necessarily
part
of
it.
This
is
not
one
of
those
entities
that
will
automatically
sunset
okay.
I
So
if
you,
when
you
are
looking
at
your
purpose,
the
important
areas
for
you
guys
to
look
at
when
you're
determining
whether
or
not
you
should
continue
it's
a
laundry
lists
in
the
ordinance,
the
laundry
lists
are
purposes
the
laundry
list
of
powers
and
how
relevant
they
will
be.
How
relevant
are
they
now?
You
should
be
looking
at
them
now.
How
relevant
are
they
now
and
how
relevant
will
they
be
to
you
in
the
future
and
that's
where
you
need
to
be
concentrating
right.
I
Can
amend
you're,
not
laws
by
with
with
the
consent
of
the
property
owner,
all
you
can
do
on
the
ordinance
is
to
go
to
the
city,
because
it's
the
city's
ordinance.
So
if
you
wanted
an
amendment
to
the
ordinance
and
I
think
there's
one,
you
definitely
need
right
now,
even
in
the
short
term
is
you
need
an
amendment
to
say
what
what
happens
in
Italian
election,
but
that's
nitty
gritty.
That's
not
high
purpose.
I
What
you
need
to
do
if
you
decide
that
that
there
have
to
be
changes,
is
you
need
to
have
a
well-thought-out
personal
proposal
and
you
need
to
give
it
to
the
City
Commission
right?
Okay,
you
can't
do
that
without
them,
but
it
this
is.
This
is
not
the
period
I
went
through
when
I
was
on
this
board.
It's
you
have
a
good
relationship,
whether
you
have
with
the
Commission.
You
have
a
good
relationship
with
the
CRA
and
if
there
are
changes
that
make
sense,
this
is
probably
the
time
to
ask
the
baby
made.
A
Very
good
I'm,
currently,
as
the
rest
of
the
board,
is
aware.
I'm
currently
engaged
in
drafting
changes
proposed
changes
to
the
bylaws
and
the
code
and
when
a
draft
is
prepared
that
will
be
submitted
to
the
the
rest
of
the
board
for
their
revision
and
suggestions,
at
which
point
will
propose
it
to
the
city.
So
we
may
call
upon
you,
you.
I
F
F
So,
as
I
said,
I
made
the
common
for
the
comments
that
the
board
made
at
the
last
meeting.
Some
of
the
things
that
we
changed
was
that
we
added
merchants
driven
events
should
be
submitted
by
15th
day
of
the
month
to
be
considered
at
a
future
meeting.
We
added
as
a
category
business
driven
event
or
program.
We
added
on
number
10
on
page
2
submittals
without
a
budget
will
not
be
accepted
for
consideration.
F
That
will
helped
me
direct
people
to
that
that
line
when
they
submit
something
under
number
16,
instead
of
making
it
so
that
each
organization
has
to
use
the
signs
they
have
access
to
these
comments.
That
makes
it
a
little
bit
easier
for
those
organizations
to
not
have
to
hire
trucks,
to
get
16
signs.
F
So
I'm
asking
for
your
approval
to
take
the
revised
form
and
send
it
out
and
make
it
available
to
merchants
who
want
to
have
events
and
people.
I
will
tell
you
when
I
sent
this
document
out
to
the
merchants.
I
had
some
positive
comments
and
people
are
talking
about
some
of
the
events
that
they'd
like
to
do
in
their
in
their
stores.
A
Problems
for
a
motion
to
approve
the
revised
funding
requests
per
second,
very
good.
Is
there
any
other
discussion,
any
comments,
any
questions.
Anybody
else
write
any
comments
on
the
forum,
I
notice
that
it's
much
shorter
than
it
used
to
be,
which
is
very
good
okay,
so
all
in
favor
aye
any
opposed
pass
this
unanimously.
Thank
you.
In
moving
on
to
item
5.1,
CRA
updates,
mr.
mica
Maxwell
Thank.
K
You
mr.
chairman
couple
updates
one
for
the
CRA
proper.
We
have
completed
the
first
incentive
period
after
our
our
October
program
was
installed.
It
was
a
time-limited
program
which
applications
expired
or
you
had
to
apply
by
three
one.
So
March
1st,
we
received
two
complete
applications,
one
of
which
our
staff
group
has
recommended
for
approval.
The
other
one
you
know
had
some
had
some
issues
related
to
the
the
timing
that
it
was
open.
So
the
staff
did
not
recommend
that
item
for
approval.
K
It's
going
to
go
to
the
council
area,
the
CRA
in
two
weeks,
so
we'll
two
weeks
from
Monday
at
three
at
least
so,
we'll
see
if
that's
a
fruit
at
the
CRA
level
and
then
we'll
begin
funding
agreement,
the
creation
of
the
funding
agreement
document.
So,
at
the
same
meeting
we
plan
to
discuss
the
future
of
the
incentive
program.
What
tweaks
do
we
need
to
make?
K
How
do
we
want
to
enhance
it
or
or
does
it
work
so
that
that's
a
conversation
we're
gonna
have
with
the
council
and
see
what
everybody's
thoughts
are?
The
other
thing
I
wanted
to
give
you
is
on.
Imagine
Clearwater.
We
have
been
having
meetings
this
week,
actually
back
back
into
February
February
25th.
We
had
our
first
meeting
with
Duncan
Webb
of
web
management
services
who
provided
us
a
market
study
for
the
area.
Monday.
We
had
a
follow-up
meeting
with
mr.
K
We
actually
just
received
the
final
report
this
afternoon.
We
got
here
so
we'll
get
that
out
to
you,
so
you
could
take
a
look
at
it,
but
we
have
to
come
back
and
talk
to
you
about
it
as
best
we
can
future
meeting
so
tomorrow,
we'll
be
asking
for
some
direction
on
size.
The
scope
of
the
amphitheater
from
the
council
and
you
know,
provided
there's
sort
of
definitive
direction
by
the
council,
will
start
working
working
up
a
work
order
for
the
next
phase
of
design.
K
We
have
been
actually
doing
design
off
of
the
previous
work
order
to
date,
so
we
never
really
stopped,
but
it
certainly
has
slowed
down
for
a
little
while,
while
we
were
trying
to
determine
the
size,
let's
go
to
that
amphitheater,
but
that's
what
I
have
for
you.
If
you
have
any
questions,
have
an
answer.
Great
I
actually
have
one
more
yeah.
The
CRA
was
renewed.
That's
an
important
one.
Siarhei
was
renewed
in
March
by
the
county,
so
we
are
going
to
be
good
for
other
15
years.
L
A
M
Folks,
rosemary
tomorrow,
CRA
also
very
excited
to
say
re
still
in
existence,
so
I
have
a
brief
presentation
today,
but
I
very
much
want
this
to
be
a
conversation.
I'm
so
feel
free
to
stop
me
at
any
point.
There's
several
points
for
folks
to
weigh
in
but
I
prepared
a
brief
outline
for
you
just
based
on
some
of
our
conversations
on
how
we'd
want
to
be
promoting
downtown
through
the
DVB
and
so
just
to
get
started.
M
So
we
have
a
lot
of
conversations
about
perception
of
downtown
Clearwater
within
the
CRA,
and
we
came
up
with
an
editorial
strategy.
Feel
that
storytelling
and
being
present
in
the
conversation
is
very
important
aspect
of
improving
that
perception
of
downtown.
So
those
priorities
for
our
storytelling
for
2019
are
the
three
that
you
see
here:
business
and
Merchants
success
stories,
inclusive
and
vibrant
public
spaces
and
the
role
of
Arts
and
Culture
and
downtown
revitalization.
M
So
we
came
up
with
those
three
stories
with
those
three
story
lines
under
the
guise
of
the
three
goals
that
we
have
for
the
CRA,
which
is
to
shift
perceptions
of
downtown
to
increase
foot
traffic
and
also
to
increase
private
investment
in
downtown.
So
we
do
have.
This
was
a
again
I'll
as
we're
coming
up
with
an
editorial
framework
and
a
towards
strategy,
we're
thinking
about
how
our
content
might
better
serve
residents
and
visitors
to
downtown
and
also
how
we
might
position
downtown
Clearwater
in
the
national
conversation
about
the
future
of
cities.
M
What's
happening
in
downtown
is
actually
very
similar
to
challenges
that
face
midsize
markets
across
the
country,
a
disinvestment
in
downtown
core
increase
of
urbanization.
So
we
have
a
lot
in
common
with
a
lot
of
folks
around
the
country,
and
so,
if
we
can
find
connections,
there
are
commonalities.
That'll,
just
help
amplify
the
work
that
we're
doing
here
so
six
messages
that
all
of
our
stories
are
hitting
on
at
some
point
throughout
2019.
M
These
are,
we
want,
hammered
home
with
not
only
CRA
staff,
but
with
everybody
who
comes
in
contact
with
us,
but
how
downtown
core
water
is
moving
from
vacant
to
vibrant,
how
it's
moving
from
quiet,
to
lively,
it's
hosting
a
variety
of
events,
and
not
just
one
particular
type
of
event.
How
it
is
arts
infused
that
it
is
a
welcoming
place
and
the
downtown
clear
water
is
moving
from
disconnected
to
connected,
and
we
have
a
variety
of
channels
and
approaches
that
we're
using
and
tactics
to
disseminate
our
stories
and
to
tell
our
stories
throughout
2019.
M
Traditional
media
obviously
plays
a
very
crucial
role
in
that
they
have
the
biggest
megaphone
and
biggest
audiences.
So
Media
Relations
is
an
important
component
for
us,
but
also
we're
increasingly
looking
at
how
we
might
be
able
to
host
content
on
our
website.
We'll
have
a
blog
launching
later
this
year
or
increasingly
using
social
media,
including
paid
content
on
social
media
and
email
as
well.
M
There
are
obviously
a
variety
of
tactics
that
you
can
use
to
do
that,
but
one
thing
that
I'm
hearing
from
folks
as
we
have
these
conversations
is
that
there's
a
definite
interest
and
a
need
to
have
some
sort
of
product
this
year
have
something
tangible
to
take
away
some
sort
of
sort
of
story
from
the
DDB
that
you
would
want
to
project
for
folks,
both
in
downtown
and
then
also
nationally.
I,
also
think
that
there
are
two
kind
of
key
areas
for
opportunity,
both
within
downtown
and
then
within
the
DB
itself.
M
Okay,
so
part
of
the
conversation
has
been
on
rebranding.
That's
the
topic.
That's
come
up
quite
a
bit
and
I
thought.
I
would
kind
of
walk
through
some
examples
of
rebranding
that
I've
seen
in
other
areas,
and
so
one
example
obviously
is
in
Austin
Texas
the
keep
Austin
weird
slogan
and
campaign
that
was
started
by
the
Austin
Independent
Business
Alliance
in
2000,
which
has
kind
of
rolled
out
into
a
massive
citywide
identity
that
everybody
has
adopted
in
that
area.
M
If
you've
been
to
Austin
in
the
last
few
years,
it's
just
in
Copenhagen
and
Denmark,
there
was
the
open
Copenhagen.
You
can
see
a
snapshot
of
the
campaign.
There
was
a
button
campaign
that
tied
to
multiple
programs.
It
was
for
tourism,
it
was
for
a
business,
it
was
for
events.
Everybody
was
united
under
one
brand.
That
was
also
extremely
customizable
for
folks,
and
people
could
adapt
their
buttons
specifically
to
what
they
were
working
on.
M
Just
a
few
examples
of
things
that
have
worked
in
other
cities,
but
what
they
all
have
in
common
is
a
shared
vision,
top-down.
They
also
have
a
very
clear
and
on
a
presen
objective,
defined
target
audience.
There
may
be
multiple
audiences
within
this
campaign
or
within
an
initiative,
but
they're
those
audiences
are
always
very
clearly
defined.
M
So
this
is
where
we
get
interactive
and
we
start
to
talk
about
what
your
thoughts
on
rebranding
are.
Number
one
is
rebranding
the
right
fit.
Is
that
something
that
we
think
that
the
DDP
would
be
interested
in
pursuing?
Do
we
have
consensus
on
those
five
things
mentioned
before
on
a
shared
vision
on
their
objective,
who
or
the
defined
target
audiences
are
the
city's
identity,
and
what
kind
of
images
would
want
to
be
used?
Is
that
something
that
we
have
consensus
for
here?
M
If,
if
we're
looking
at
objective,
is
it
is
it
attracting
major
investments?
Is
it
changing
perceptions?
It's
some
combination
of
the
two
in
terms
of
target
audiences
until
you
have
a
defined
objective.
If
you
don't
really
know
that
also
what
a
success
look
like,
what
are
the
benchmarks
that
we
have
established?
Is
it
looking
at
dollar
amounts
that
are
invested
in
downtown?
Is
it
a
sentiment
analysis
looking
again
at
that
perception
issue
or
people
starting
to
talk
about
downtown
in
a
more
positive
way?
M
How
do
we
measure
that
and
then,
how
are
we
also
giving
folks
clearer,
destinations
and
clear
pathways?
We
have
downtown
Clearwater
comm.
We
have
email
as
an
option.
We
have
social
media.
We
have
traditional
media.
What
are
other
avenues
so
you
might
want
to
pursue
and
then
also
the
conversation
on
marketing
versus
public
relations
I
think
today
it's
really
a
mix
of
both
I
think
you'll
rarely
find
a
marketing
agency,
that's
not
doing
some
form
of
public
relations
or
a
public
relations
firm.
M
That's
not
doing
some
aspect
of
marketing,
but,
as
we
talk
about
what
marketing
or
PR
firm
might
do
is
starting
to
I
dead
I
developed
that
identity
for
the
city
in
this
instance
for
downtown
is
looking
at
the
history
looking
at
its
residents,
our
geography,
our
quality
of
life,
cultures,
our
school's
tourism,
Main
streets,
the
ultimate
identity
is
a
discard
or
defined
as
a
city
of
opportunity.
Is
it
a
growing
hub
for
business
and
tourism?
What
are
the
assets
and
then
again
going
into
that
strong
imagery
conversation?
A
M
M
M
Think
for
$25,000.
Just
for
an
example,
the
Google
Academy
for
ads
or
loops
are
free.
The
udemy
digital
marketing
masterclass
is
two
hundred
dollars
a
person
so
for
a
five
thousand
dollar
budget.
You
trade,
25
individuals
or
businesses,
and
that
leaves
yeah
20,000
dollars
left
over
for
a
video
campaign
which
I
think
is
spirited
realistic.
If
you
wanted
to
create
three
30.
Second
to
two-minute
videos
highlighting
downtown
Clearwater
in
the
vein
of
what
cities
were
doing
to
promote
their
downtown's
for
the
Amazon
HQ
to
that
they
went
through
I.
M
Think
Billy
was
twenty
seven,
seven,
its
2017
and
2018.
So
there
is
money
to
do
that.
I
think
in
the
twenty
five
thousand
dollar
range.
But
this
is
the
time
to
experiment
and
see
what
are
those
objectives?
Who
are
those
audiences
who
want
to
reach
and
then
really
track
those
results
so
that
next
year
you
can
put
significant
funds
towards
marketing
or
PR
agency
to
accomplish
an
X,
Y
or
Z.
But
until
you
have
that
clear
objective
lined
up
it's
okay,.
L
L
Rebranding,
it's
absolutely
something
we
need
to
focus
on
and
that's
part
of
the
changing
perceptions
that
would
attract
major
investors.
So,
to
me,
that's
one
ball
of
wax.
It
needs
to
be
put
together
and
that's
where
I
would
start
I'm,
not
a
marketing
or
branding
person,
but
I.
Think
that
that's
what
your
job
is.
So
if
we're
gonna
rebrand
attract
major
investment.
What's
your
guidance
for
us.
M
If
you're
looking
to
create
strong
images,
if
you're
looking
to
create
significant
video
campaigns,
I,
don't
think
that
you
get
to
that
full
number
or
that
full
objective
of
changing
perceptions
with
that
number
I.
Do
think
that
you
can
do
a
lot
with
that,
though,
you
can
do
a
lot
in
the
course
of
the
next
six
to
eight
months
that
you
can
see.
A
M
A
M
A
B
While
reading
here
on
your
notes,
I
agree
that
the
storytelling
is
very
important,
especially
since,
if
I
think
that
grassroots
organic
efforts
are
gonna,
be,
I
think,
one
of
the
most
successful
ones.
The
thing
that
I
find
frustrating
is
that
we've
had
plenty
of
opportunity
for
positive
storytelling
and
we've
lost
those
opportunities
and
I
can
set
three
examples.
We
have
had
wonderful
artists,
including
Cecilia,
who
did
the
wall.
She
has
other
murals
and
when
she
did
them
and
Saint
Pete
in
other
locations,
it
was
celebrated.
It
was
unveiled.
There
was
an
event
that
is
storytelling.
B
B
Even
the
harbor
view,
I
was
expecting
a
party
I.
My
understanding
was
that
there
was
$10,000
allotted.
We
were
all
waiting
for
that
event
and
I
was
under
underwhelmed,
and
that
is
the
word
always
being
told
to
me
that,
even
when
we
have
positive
things
to
celebrate,
we
don't
or
it's
underwhelming.
We
have
the
sculptures
that
are
not
being
celebrated.
The
wonderful
mural.
It's
the
Parkway
and
it's
a
parking
lot.
International
artists
are
coming
here
and
no
one
knows
about
it.
B
So
you're
right,
storytelling
is
is
important,
but
before
we
start
coming
up
with
this
big
huge
rebranding,
I
think
we
need
to
re-examine
about
our
process
of
place.
Now
we
have
plenty
of
opportunities
to
tell
wonderful
stories
about
our
great
city,
and
it's
not
being
done
in
my
mind
appropriately
or
the
level
that
I
would
hope.
It
would
be.
L
There's
nothing
being
done
so
it's
kind
of
like
we're
looking
for
a
plan,
but
we
don't
have
a
plan.
Just
keep
studying
things.
You
know
I,
know
you're
new
to
the
role
new
to
the
area,
but
some
guidance
in
terms
of
if
we
want
to
rebrand.
If
we
want
to
be
good,
storytellers
I
think
you
have
to
tell
us
how
to
do
it
and
we'll
come
up
with
the
money.
I
wouldn't
worry
about
the
budget.
L
O
Was
gonna
mention
logo
because
I
think
any
rebranding
or
any
idea
ship
and
when
I
saw
that
open,
Copenhagen
I
thought
of
you
know
I'm
we're
up
on
this
okay,
clear
and
then
the
water
are
spelled
out
in
water
like
clear
water
and
then
maybe
in
the
background,
a
mock-up
of
the
new
downtown
waterfront
and
it
keep
it
simple.
You
know
clear
water
because
that's
our
value
here,
if
it
weren't
Beach,
we
have
the
intercoastal
people
come
here
for
the
water
and
I
think
starting.
O
O
H
O
N
M
N
Been
I
mean
we
have
a
successful
400
block,
but
we're
not
there.
You
have
to
really
put
a
brand
together
and
say
here
we
are
I,
think
the
story
telling
is
them
who
we
want
to
constantly
put
our
concentrating
our
money
in
because
we
get
that
out
there,
people
weak
and
you
need
to
be
needed
from
Florida
over
and
over
again
can't
just
make
up
something.
O
J
So
if
you
look
at
what
the
city
over
the
last
five
years
has
been
trying
to
do,
is
they've
done
different
overlays
in
different
areas.
What
if
you
asked
the
mayor
and
city
council?
What
would
you
like
to
see
in
downtown
what
they
say
is
they
want
jobs
they
want
and
I
pay
in
clean
jobs
so
that
lots
of
people
come
in
we
at
the
same
time,
we
want
roofs,
because
people
living
downtown
at
all
support
the
retail
areas
and
you
create
a
vibrant
community.
J
Now
that
all
these
pieces
need
to
be
kind
of
fitting
together
in
a
puzzle,
and
it's
like
what
comes
first,
if
you,
if
you
look
at
what
the
city
determined
that
downtown
overlay
should
be,
they
said
this
is
a
office
high-tech
environment.
So
the
idea
is
is
to
attract
businesses
in
that
space,
and
so,
if
you
want
to
do
a
branding
exercise,
you
want
to
look
at
okay.
J
What
are
we
trying
to
achieve
jobs,
clean
I
pain,
you
know
to
at
the
same
time
you
you
boost
your
your
retailers,
because
there's
a
couple
thousand
people
every
day
in
downtown
that
can
afford
to
go
to
a
restaurant.
Those
kinds
of
things
so
branding
needs
to
focus
on.
Where
do
you
want
to
wind
up
and
branding?
Is
a
five
10
15
year
exercise?
J
J
That's
the
area
of
experts
to
understand
how
you
need
to
survey
out
where
you
want
to
go
with
this.
So,
ultimately,
if
you
want
to
do
rebranding,
I
think
we
should
are
we
ready
for
it?
Well,
we
need
to
determine
exactly
what
that
brand
should
be.
Once
you
know
that,
then
you
can
start
working
on
your
messaging,
etcetera,
etcetera.
Do
we
definitely
want
to
attract
major
investments?
Yes,
do
we
change
perceptions?
J
If
we
show
downtown
Clearwater
is
the
best
thing
since
sliced
bread
and
look
at
all
this
economic
development
here
and
we're
creating
thousands
of
jobs.
Yeah,
that's
how
your
perceptions
come
in,
so
benchmarks
depends
on
what
our
city
fathers
actually
want
for
downtown.
So,
let's
start
with
that
and
then
identity.
Well,
can
you
have
a
smaller
identity,
fitting
into
larger
beautiful
from
baked
Beach
I?
Think
the
the
logo?
J
J
You
know
understand
what
this
is
about.
It
needs
2050
a
hundred
times
when
they
see,
then
it
finally
sinks
in
so
I
think
what
we
should
do
this
years.
Indeed
step
through
this
experimentation.
Slash
research
find
out
what
we
want
and
then
allocate
sufficient
budget
to
actually
get
it
done.
I
think
that's
a
little
more
than
two
cents
at
least
the
nickel.
A
D
Tend
to
agree
because
I
and
I
think
similar
to
what
you've
seen
I,
don't
know
that
we
have
a
unified
vision,
I
think
if
you
asked
each
and
every
one
of
us
will
it
do
the
envision
or
what's
our
goal
for
Clearwater
downtown
for
their
water,
it's
gonna
be
different.
We
are
all
gonna
need.
Some
of
us
are
gonna
focus
on
any
tech.
Some
of
us
are
gonna
focus
on
artistic,
so
I'm
us
are
going
to
focus
on
the
proximity
to
water.
D
In
some
combination
is
but
I,
don't
think
we
have
a
unified
vision
and
I
feel
kind
of
bad
for
rosemary
for
us
to
say:
okay,
go
rebrand
and
fix
it,
but
we
don't
know
what
we
want
to
look
like
and
so
I
think
kind
of
taking
that
that
experimentation
period
of
time
to
figure
out
what
sticks
as
well
as
for
us
to
kind
of
have
more
of
a
unified
based
upon
that
information.
As.
A
No,
no
I
think.
Basically
it's
it's
also.
We
have
a
certain
responsibility
to
make
certain
decisions
as
well.
I
think
her
job.
The
way
that
rosary
might
help
us
best
is,
if
you
outline
force
water,
what's
a
logical
sequence
of
steps
that
we
as
a
board
need
to
go
through
to
arrive
at
these
decisions
because
she
can
make
the
decisions
herself
it's
the
board
has
to
make
the
decisions
in
the
final
analysis,
but
we
don't.
A
B
I'm,
not
even
clear
I'll,
be
honest
with
you,
I
mean
how
much
of
a
role
do
we
have
I
mean.
Let's
say
we
do
have
a
consensus
and
we
we
all
agree
or
not
on
a
vision
or
an
identity
or
whatever
you
want
to
call
it
and
that's,
and
then
we
say:
okay,
rosemary!
That's
what
I
want
you
to
go.
We're
not
the
only
entity
that
she
is
that
she
is
responsible
for
right.
M
B
We
could
do
and
correct
me
if
I'm
wrong.
We
can
give
recommendations,
but
we
don't.
We
are
not
the
only
people
to
put
a
voice
on
don't
write,
because
even
one
like,
for
example,
I,
look
over
the
tasks
that
we
all
agreed
on,
mm-hmm
after
the
workshop
right
I'm
looking
at
the
tasks
and
even
the
definition
of
assigned
tasks
to
me
isn't
clear,
because
some
I've
done
and
some
were
I
was
relieved
of
without
even
asking
I
was
supposed
to
be
doing
the
tech.
B
What
do
you
call
it?
Let's
see
yes,
fund
art
and
Technic
submissions
installations,
festivals
to
attract
tech
workers
that
was
assigned
to
me
in
the
CRA
and
then
when
I
reached
out
I
was
basically
led
to
believe
that
it's
okay,
you
don't
have
to
do
anything
that
goes
against
my
grain.
If
I'm
my
name's
assigned
to
a
task
I
need
to
start
it,
we
involved
and
complete
it.
So
my
definition
of
assigned
tasks
is
different
than
than
the
series.
So
we
need
to
go
back
to
that.
What
is
our
role
before?
A
I
understand
it,
then
it's
a
good
thing.
We're
having
this
discussion
is.
We
need
to
clarify
this
so
that
we
all
understand
where
we're
coming
from
the
way
I
see.
Our
role
is
that
we
have
been
elected
and
we
have
a
responsibility
to
all
the
taxpayers,
all
the
repairs
in
the
Downtown
Development
or
district,
and
it
is
hard
responsibility,
you're,
not
city
staff,
for
another
department.
A
It's
our
responsibility
to
see
that
those
funds
are
judiciously
spent
in
a
direction
that
will
forward
the
goals
of
the
downtown
develop,
which
board
and
the
the
coat
that
established
that
in
the
first
question-
and
we
cannot
really
abdicate
that
responsibility
just
give
it
to
someone
else
to
do,
and
it
would
I
think
it'd
be
incorrect
to
do
so
and
it
would
obviate
the
need
for
us
in
the
first
place.
What
would
be
the
purpose
of
us
having
a
board
and
votes
if
we
just
turned
it
all
over
the
city?
A
Steps
to
do
I
think
we
need
to
inform
ourselves
for
I
rely
on
city
staff,
to
educate
us
or
to
give
us
guidance
on
what
we
need
to
do,
and
then
we,
as
a
board,
need
to
take
responsibility
to
make
those
decisions
on
the
best.
You
know
the
best
information
we
can
gather
about
it.
That's
my
personal
mannequin.
O
O
O
500
block
beautiful
parking
like
that
painted
a
beautiful
sculpture
in
front
of
me
and
I
know.
This
is
a
sore
subject
and
I've
got
this
lady
walking
by
banging
on
my
window
screaming
at
the
top
of
her
lungs,
carrying
everything
she
owns
behind
her
and
I
got
this
guy
going
by
and
look
in
my
window.
Looking
at
my
lock
and
I
sit
there
all
day,
long
and
I
see
this
now.
If
I
was
from
another
city
had
never
been
to
Clearwater
and
I
went
downtown
bankamerica
building
our
City
Hall.
O
You
know
that's
in
front
of
it.
The
park
now
I
understand
this
is
a
touchy
subject.
I
understand,
there's
legal
problems
with
it.
However,
you
can
make
an
ordinance.
You
can't
have
your
entire
everything
you
own
with
you
and
in
the
park
it's
almost
like
housing
violation,
I
mean
if
I
did
what
techno,
what
those
guys
do
I
would
be
behind.
You
can't
find
them
to
have
no
money.
O
That
is
a
problem.
It's
a
rudimentary
problem
and
again
pretend
like
you've,
never
been
here.
I
just
go
downtown.
Even
when
there's
a
great
blast
Friday,
it's
a
lady
laying
there
or
everything
she
all
was
right
by
the
sculpture
people
walking
over
and
you
know,
I
know,
there's
gotta
be
some
I'm
from
New
York,
City
I
was
born
in
Manhattan.
Believe
me,
there's
ways
to
handle
this,
maybe
move
the
feeding,
15
20
blocks
away
so
that
some
of
them
hang
out
there
I
hate
to
see
this
new
waterfront
open
up
in
that
parks.
O
Bowl
sorry
I
know
it's
touchy,
but
it's
what
I
see
it's
what
I
hear
from
people
and
it's
what
I
hear
from
tourists
I
deal
with
a
lot
of
people
that
are
moving
to
Clearwater
and
the
number
one
realtor
downtown
statistically,
and
that's
one
of
the
problems
in
Station
Square
because
they
walk
the
wife
walks
by
the
homeless
and
they
need
to
grind
out
some
kind
of
word
or
something
and
believe
me:
I
have
empathy
for
these
people.
I
do.
O
But
everything
has
a
place
and
I
think
we
need
to
address
that
somehow
and
believe
I
know
the
police
are
working
on
appreciated
their
up
to
the
parking
deck
with
their
binoculars.
Hoping
they'd
do
something
wrong:
there's
got
to
be
some
kind
of
ordinance
where
you
can't
have
your
entire
house
pulled
into
the
park
and
live
there
and
then
take
your
hole
with
you.
When
you
leave
there's,
maybe
a
housing
ordinance.
It's.
A
O
L
L
If
we're
gonna
attract
investors,
nobody
wants
to
buy
a
building
that
is
gonna
sit
there
for
20
years
and
not
appreciating
value
and
to
your
point,
have
homeless
people
all
around
I
understand
that
about.
Do
you
think
it's
just
for
a
different
time.
So
if
we're
going
to
benefit
the
stakeholders,
the
freeholders,
the
taxpayers,
we
need
to
help
them
increase
the
value
of
their
real
estate,
and
if
that
happens,
then
investors
will
come
and
put
money
into
downtown.
J
J
The
problem
is
everywhere.
It's
not
just
here.
This
is
a
much
bigger
problem,
not
easy
to
solve.
The
gentleman
who
was
here
earlier,
who
said:
we've
got
17
homeless,
people
off
the
streets
and
in
a
job
program.
Now
that
is
really
good.
We
just
need
more
of
that.
That's
how
you
solve
this
issue.
So,
ultimately,
yes,
if
you
want
to
have
a
fantastic
downtown,
you
want
to
be
able
to
promote
it.
Would
it
be
great
to
have
no
homeless
in
in
downtown?
Yes,
it
would
be
great.
Is
this
an
achievable
goal,
just
a
tough
one.
J
O
B
Notice,
when
I
go
to
the
beach
I
intentionally,
go
there
as
a
recon
mission
as
I
call
it
I
know
they're
looking
for
signs
for
people
to
go
downtown,
there's
not
nothing.
I
love
for
the
beautiful
trolley
signs
that
says
this
way
to
downtown
none
artwork.
That
says
this
way
to
downtown
none.
I,
look
for
homeless
people,
none
so
I
want
to
know
what
the
secret
is
of
the
beach
has
that
we
don't
in
downtown.
What
are
they
doing
that
we're?
Not
hotels.
O
A
We're
not
here
to
actually
come
up
with
that
today.
Here
today
is
to
see
if
we
can
make
sense
out
of
that
and
come
up
with
a
plan,
we're
going
to
do
these
things
at
some
point.
Fixing
that
problem
is
one
of
the
subsets
of
that
list
there.
What
we're
trying
to
find
out
is
what
should
that
list
look
like
it
and
what
order
should
we
address
it?
We're
not
actually
here
today
to
address
that.
A
One
fix
those
issues
today,
we're
not
here
to
decide
on
a
brand
today
or
on
a
logo
or
any
of
these
things
in
detail,
we're
here
to
decide
on
a
plan
on
how
to
achieve
all
of
that.
So
let's
stay
focused
on
that,
otherwise
we'll
be
here
for
a
lot
longer.
These
are
all
it's
all
good
input,
but
yeah
I
feel
like
a
like
I'm
hurting
a
little
keep
you
on
track.
So,
let's
try
to
stay
focused
on
what
we're
trying
to
do.
M
It's
a
better
signage,
isn't
marketing
materials.
Is
it
video?
Is
it
in
person
events,
one
of
those
specific
things?
We
can
build
all
those
tactics
out
without
understanding
the
the
top-line
strategy,
it's
very
difficult
to
put
those
tactics
in
their
place
without
just
kind
of
firing
off,
which
is
why
I
think
experimentation
is
something
that
could
be
interesting
for
throughout
this
year
to
start
with
a
variety
of
those
tactics,
so
you
can
see
if
you
put
some
dollars
behind
a
page.
You
know
Facebook
advertising.
This
is
the
return
on
that
investment.
M
If
you
put
paid
dollars
behind
a
digital
marketing
cheat
sheets
for
downtown
businesses,
you
can
see
where
those
dollars
go
and
see
some
success
from
a
few
of
those
tactics
and
then
say
all
right.
What
kind
of
things
as
you
have
that
broader
objective,
an
audience
discussion
throughout
the
course
of
this
year,
because
I,
don't
think,
that's
something
you
decided
one
meeting
I,
don't
think
it's
something
you
decided
to
this
kind
of
needs
to
be
a
constant
evaluation
for
everybody.
M
M
We
follow
up
on
this
and
start
to
talk
about
objective
sort
of
talk
about
audience
and
then
start
to
bring
forward
to
future
ddb
meetings.
Next
steps
I
think
that
would
that
would
make
a
lot
of
sense
in
terms
of
how
we
start
to
structure
and
approached
it
to
get
to
the
rebrand
I.
Don't
think
we
have
rebranding
over
to
Copenhagen.
A
If,
if
I
can
just
change
the
direction,
a
little
bit,
I
asked
that
you
earlier,
you
agreed
that
you
could
come
up
with
a
series
of
steps
or
just
a
format,
an
outline
format
that
we
could
follow.
That
would
make
logical
sense
from
an
experts
point
of
view
now,
leaving
that
aside
for
a
moment,
because
they're
gonna
get
back
to
us
on
that
we
have
this
marketing
budget
that
we've
allocated
and
we've
discussed,
doing
possibly
several
videos
doing
some
training,
whatever
that's
come
as
a
suggestion
from
staff.
A
B
A
He
was
not
clearly
defined,
it
was
just
we're.
Gonna
allocate
twenty
five
thousand
dollars
and
in
the
future,
what
this
coming
this
journey
this
year,
we
will
determine
how
best
to
use
it,
but
we
want
to
do
some
kind
of
marketing
for
the
DVB
and
we
want
to.
It
was
an
initial
starting
figure.
We
know
that
that's
not
an
end
goal.
You
know
we're
gonna,
spend
$25,000
and
redefine
how
everybody
looks
at
their
water,
but
it's
a
start,
and
we
in
the
absence
of
knowing
how
much
it'll
take
or
what
a
realistic
number
is.
A
We
just
arbitrarily
chose
that
number.
So
we're
looking
for
ideas
now.
Should
we
do
three
videos.
If
we
did
three
videos,
what
should
they
promote
the
change
in
the
percentage,
a
person
to
attract
major
investments?
That's
a
good
one!
Do
we
have
alternate
viewpoints
on
what
do
we
do
a
signs
in
the
trains
that
the
at
the
airport
saying
you
know
how
they
say.
You
know
number
one
Beach
comes
to
come
to
Clearwater,
that's
where
a
lot
of
people
find
out
about
their
water
beaches
when
they
arrive
at
the
airport
and
get
on
the
shuttle?
A
Oh
I'm,
sorry
I'm,
sorry
hold
on
I'll
try
to
stay
focused
here,
so
we
need
to
have
some
discussion
on
what
target
who
do
we
want
to
aim
these
videos
to,
because
that
will
also
determine
to
a
channel
and
also
what
the
message
is,
what
we're
trying
to
do.
If
we
want
investment,
what
are
we
trying
to
encourage
investment
in.
H
A
It
in
restaurants,
in
new
infrastructure,
do
we
want
new
computer
companies,
what
kind
of
investment
are
we
talking
about
and
that
would
again
define
who
we
sent
that
message
to,
because
to
get
it
to
the
right
target
audience.
So
I'd
like
to
hear
some
ideas
on
what
your
suggestions
might
be
for
the
use
of
this.
J
H
A
Then
that's
I
see
your
point
see
your
point.
The
problem
is
like
many
other
initiatives
we've
had
in
the
past
in
this
modernist
board,
so
much
but
in
the
in
the
city
overall,
is
we
invest
in
a
study
in
that
there's?
No
money?
You
must
actually
do
anything.
We
have
another
study
to
put
on
the
Shelf.
If
we
want
to
have
a
product
this
year,
we
have
to
actually
spend
the
money
on
something
that
doesn't
just
study
the
problem
but
actually
gives
us
a
result.
J
J
K
Good
I
just
want
to
make
the
point
that
you
know
many
of
these
items
that
are
on
the
screen
here.
These
promotional
efforts
are
very
consistent
with
those
of
the
CRA
itself
and
we,
you
know,
I,
think
it's
important
not
to
not
to
think
of
the
marketing
in
the
promotional
as
ddb
or
CRA,
but
something
together
where
CRA
s
got
some
funding.
You
all
have
some
funding
as
well
and
we're
aimed
at
the
same
goal.
K
I
mean
our
our
18-month
strategy
at
the
CRA
is
to
create
an
authentic
and
positive
stories
about
downtown,
very
consistent
with
what
we
have
here:
attract
100
million
dollars
in
private
investment,
again
very,
very
consistent
here,
permit
600
housing
units
and
begin
construction
from
imagine
Clearwater.
All
of
those
really
fall
in
line
with
many
of
the
things
up
on
this
screen.
I
think
it's
it
is
is
a
combined
effort,
assuming
that
that
you
agree
with
sort
of
the
objectives
here
we
can.
We
can
have
a
more
focused
approach
to
it.
K
When
we
come
back
and
say,
look,
we
spent
some
money,
some
of
it
CRA
some
of
this,
your
money,
but
you
were
we
only
successful
in
the
eyes
of
the
CRA,
or
are
we
also
successful
in
the
eyes
of
the
DVB
so
but
I
think
at
the
end
of
the
day,
this
really
is
a
joint,
a
joint
effort,
because
rosemary
is
doing
it
for
the
sea.
All
right,
she's
gonna
do
one
set
of
promotional
efforts
for
the
DVB
and
one
for
the
CRA.
That
is,
that
it's
very
efficient
winces.
K
B
A
lot
of
you
and
there's
a
full-time
staff,
that's
hired
to
do
that.
We
are
just
elected
members.
I
meet
once
a
month,
so
as
long
as
we
agree
with
the
path,
or
at
least
we're
on
the
same
boat,
that
to
me
is
a
perfect
document
not
to
take
all
our
money
and
give
it
to
a
PR
company,
but
rather
give
it
to
the
events,
because
the
CRA
is
not
there
to
help
in
that
capacity.
B
So,
instead
of
overlapping
and
just
let
let
us
have
a
supportive
role
to
the
CRA,
but
let's
not
forget
the
little
folks,
you
know
what
I
mean
I,
don't
think
$25,000
being
given
to
a
PR
company
is
gonna.
Do
anything
with
that
type
of
money?
I
think
we
should
do.
We
should
really
focus
on
the
low-lying
fruit,
meaning
opportunities
that
are
already
there,
and
we
can
supplement.
Thank.
M
You
to
kind
of
spend
all
that
of
thinking
about
how
you
can
reframe
how
the
25,000
allocated,
maybe
this
year
we're
talking
about
things
that
are
already
existing
and
activities
that
the
DTV
is
already
doing.
How
do
you
spend
that
25,000
in
support
of
promoting
and
marketing
those
specific
things
right,
and
then
you
would
then
you
track
the
results
from
that?
Do
you
see
you
can
say?
M
You
can
just
reframe
it
if
we
want
to
experiment
in
that
fashion
this
year,
knowing
that
you've
already
allocated
25,000
towards
promotion
at
something
and
say
if
we
push
it
behind
activities
that
we're
already
doing,
but
just
use
it
only
in
terms
of
marketing
and
promotion.
That's
that's
one
Avenue
to
to
use
those
funds
I
think
in
a
positive
way,
and
then
also
we
can
tie
in
existing
efforts
in
the
CRA
and
bring
forward
perhaps
over
the
course
of
the
next
year.
This
is
what
a
larger
campaign
would
look
like
through
a
rebranding.
O
Need
to
look
at
how
much
better
downtown
is
than
it
was
I
mean
you
look
at
all
the
things
we
should
do,
but
you
know
once
grindhouse
gets
open
and
we
got
the
New
Mexican
restaurant
right
on
Cleveland
and
clear
skies
been
a
great
and
Capitol
Theater,
or
all
these
other
little
places.
It
is
a
lot
better.
The
radience
there
we
just
kind
of
want
to.
C
They're,
probably
already
videos
about
the
water
downtown
living
in
Clearwater
downtown,
but
I
think
we
should
have
a
fresh
2019
video
on
why
to
live
in
Clearwater
downtown.
What
amenities
are
they?
The
new
marina
I
mean
the
marine
and
the
new
imagine
Clearwater
plan,
so
just
a
30-second
teaser
and
then
see
the
response
rate,
increase
book
and
Instagram
statistics
and
then
maybe
make.
A
A
We
could
have
videos
or
a
video
that
showcases
and
promotes
people
to
come
to
Blas
right
and
then
we
do
monitor
events
next
this
year
compared
to
last
year
or
in
you
know,
I'm
not
trying
to
promote
one
particular
thing
here,
but
this
is
the
kind
of
examples
that
were
looking
for
so
one.
It
would
be
to
do
exactly
what
you
just
said.
Can
we
have
a
couple
of
ideas
on
what
other
concrete
things
would
just
say,
let's
make
a
video
that
does
this
and
here's
who
we
would
promote
it
to
via
Facebook
advertising
Google.
A
A
N
N
So
keep
repeating
the
good
stuff
and
we
have
stuff
now
that
we
can
really
save
and
and
then
also
the
stews
point.
That's
another
good
to
see.
You
know
by
the
way
this
is
tech
industry
that
we've
built
in
Clearwater
in
the
fight
medicine.
So
that
could
be
another
video
I
mean
you
know
you
can
change
them
up
and
say
in
another.
You
know
and
look
at
this
part
of
Clearwater
and
show
the
face
that
nobody
ever
sees.
N
B
Know
that
very
man
you're
talking
about
came
up
with
a
great
campaign
for
the
virtuous
association
that
we
have
adopted.
It's
called
did
you
know,
and
we
are
using
that
now
in
everything,
we're
communicating
to
our
condos
and
our
residents
that
way
in
our
social
media
on
TV.
Did
you
know
so?
Perhaps
we
can
give
the
$25,000
to
that?
Did
you
know,
campaign
and
educate
everybody
about?
B
A
Second,
to
one
and
a
half
minute
videos
on
a
did,
you
know
type
concept
and
if
I
propose
and
subject
to
discussion
here
that
one
video
should
be
did
you
know
about
these
are
the
places
that
you
can
eat
at,
or
these
are
the
varieties
or
ethnic
groups
or
whatever
types
of
restaurants
and
Clearwater.
Did
you
know
that
Clearwater
is
a
hub
of
tech,
innovation
and
blah
blah
blah,
and
here
are
the
leading
companies
and
the
number
of
employees,
and
so
on?
A
K
Wanted
to
check
with
either
rosemary
or
Adam
II
know
this
as
well.
If
we
have
a
sense
of
what
the
cost
of
those
videos
might
be,
I
just
want
to
make
sure
that
if
it's,
if
it's
you
know,
fifteen
thousand
each
that
we're
not
doing
an
unrealistic
number
of
you
so
and
Adam
has
got
some
some
background
in
enacting
their
rosemary
goes
to.
P
Advance
the
communication
the
station
manager
I
mean
it
really
depends
on.
You
know
how
extensive
you
want
to
go
to
these
videos
and
how
much
how
much
storytelling
you
truly
want
to
get
into
I
mean
for
twenty
five
thousand.
You
can
certainly
turn
out.
You
know
at
least
three
or
four
videos,
especially
what
this
did.
You
know
type
of
campaign.
M
Multiple
platforms
and
channels
you
can
think
about
when
you're
producing
these
as
well
right.
It's
a
30.
Second
video
that
you
can
run
on
Instagram,
but
it
can
also
be
honest,
TV,
it's
something
that
we
run
on
Facebook
as
an
advertiser,
that's
something
that
we
run
on
Twitter
as
a
promoted
post.
All
these
things.
We
click
that'll
cost
money
as
well,
so
that's
built
into
the
process,
but
whatever
firm
we
choose
to
shoot
those
videos,
they
can
also
be
I.
M
L
L
I
think
if
we
had
a
competition
that
said
hey,
here's
a
real
prize,
$2,500
$5,000
for
the
best
video,
that's
describes
downtown,
or
did
you
know
and
we're
trying
to
fill
in
the
blank
you'll
get
a
lot
of
people
that
will
I'm
thinking
you
might
for
that
kind
of
money.
You
might
get
a
lot
of
people
that
would
provide
content,
I'm,
not
a
video
editor,
but
if
you've
got
content
from
everybody
on
this
dais
and
we
put
together
video
we'll,
probably
all
have
something
out
there
that
we
could
use
and
that.
H
P
I
would
also
add
that
it's
I
mean
I
actually
teach
seminar
in
Oklahoma
like
I,
just
got
back
from
I'm
about
two
weeks
ago
about
story
time,
video
story
time
and
the
root
of
it
is
it's
about
people
to
find
a
good
character.
You
find
good
moments
and
you
tell,
and
the
key
really
is
finding
those
good
characters
to
help
propel.
That's
for
it,
and
I
would
respectfully
disagree
that
everybody
has
a
cell
phone
and
they
can
be
a
story
to
a
light.
P
A
How
about
this
cuz?
What
if
we
we
could
do
this
to
is
what
one
we
could
have
a
request
for
proposals
and
see
who
applies
and
safe.
We
allocated
five
thousand
the
video
and
left
ten
thousand
for
promotion.
That
would
give
us
an
idea
of,
like
we
did,
fifteen
thousand
for
production
and
ten
thousand
in
whatever
it
costs
to
promote
it,
but
or
another
way
of
doing
it
is
to
say
we're
having
a
contest.
These
are
the
products.
These
are
the
the
topics.
M
M
If
it's
gonna,
be,
you
know,
generated
content,
I
think
in
the
spirit
of
celebrating
Clearwater
I,
think
having
that
just
as
part
of
the
campaign
is
that
it
could
be
really
important
and
interesting
and
plug
component
to
it,
then
also
having
this
very
high
quality
product
that
we're
making
to
complement
it.
Yeah.
A
I,
don't
think
these
should
be
homemade
with
the
cell
phone
I
think
should
be
people
with
good
equipment
that
produce
them,
but
right,
but
we
could
do
like
you
say
you
could
reach
out
to
individuals
that
you
know,
but
most
of
us
probably
know
somebody
in
that
field,
and
we
can't
have
all
of
them
submit
where
we
can
have
them
all
submit
our
beats
or
we
could
just
have
them,
submit
the
product
or
a
sample
other
part
or
some
subset
of
the
program
and
go
from
there
and
have
a
selection
and
choose
I.
Just.
K
Have
to
be
rules
guy
here,
but
we
probably
do
need
to
confirm
that
that
that
is
a
an
avenue
that
from
a
state
law
perspective
or
any
of
the
other
purchasing
guidelines
that
we
have
that
we
can't
do
I.
The
attorney
isn't
here
anymore,
but
we
can
check
and
make
sure
that
those
types
of
things
you
know
whether
they're
gonna
be
allowed
or
not,
as
far
as
giving
up
giving
a
prize
like
that,
and
what
what
we
need
to
do,
how
we
need
to
set
that
up.
K
So
that
is
consistent
with
stay
alive
and
the
other
piece
on
the
RFP
item
and
I
believe
the
threshold
is
low
enough
or
wouldn't
necessarily
have
to
do
an
RFP.
Normally
it
would
be.
It
would
likely
be
more
of
an
informal
request
for
for
bids
for
ideas,
but
so
we
probably
wouldn't
formalize
something.
That's
my
guess,
but
just
one
of
the
way
there
was
a
couple
of
things
out.
J
A
H
A
We
will
just
defer
it
till
the
next
meeting,
very
good.
Let's
move
on
good
discussion,
everyone
upcoming
events,
April
1st,
the
June
30th,
the
Dali
Museum
dreams
of
Dali
virtual
reality
experience
the
pop-up
exhibit
is
a
free
experience,
that's
available.
If
you
haven't
seen
it
yet,
you
should
avail
yourself
of
it.
Please
check
our
downtown
Clearwater
website
for
details.
April
5th
join
the
Relay
for
Life
6
p.m.
F
A
6Th
Ruth
Eckerd
halls
arts
on
the
road,
family-friendly,
hands-on
art
experiences
and
live
performances
on
Cleveland
Street,
April
6,
don't
miss
mouths
counsel,
a
unique
and
interactive
experience
where
participants
contribute
vocal
samples,
free
from
10:00
a.m.
to
2:00
p.m.
April
6,
look
up,
clearwater
music
festival
hosted
by
the
upper
Pinellas,
County
ministerial
Alliance,
with
area
churches
and
community
organizations.
This
is
in
coachman,
Park,
April,
7th,
14th
and
28th
Sunday
morning
yoga
with
Suzy
at
2nd
century
studios,
April,
19th,
puffin
merchant
locations
see
live
art
up
and
down.
Cleveland
Street
from
6
to
9
p.m.
A
at
the
downtown
Clearwater
Art
Walk
get
a
map
and
get
it
signed
by
businesses
for
a
chance
to
win
a
prize.
April
26th
last
Friday
it'll
be
the
Gregg's
Billings
Gregg
buildings
bent
and
Ronnie
D
in
the
superstars
April
27th.
Maybe
there's
a
bunch
more
obviously,
there's
a
lot
going
on
in
there
water.
Please
visit
our
website
and
you'll
find
out,
and
with
that
we'll
ask
for
final
comments.
Please
keep
them
brief
in
the
interests
of
time.
B
L
A
couple
of
things-
and
it
may
not
be
brief,
so
I'll-
try
to
speed
it
up.
I
had
the
pleasure
of
visiting
the
dreams
of
dolly
and
if
you
haven't
done
that
at
second-century
studios,
it's
a
must
I'm,
not
one
who
knows
anything
about
virtual
reality,
but
my
experience
was
unbelievable.
I
sat
through
two
sessions,
I'd
love
to
sit
through
five
or
ten
minutes
of
that
it
is
it's
not
something
I
can
describe.
It
is
unbelievable.
You
need
to
do
it.
Second
thing:
I
had
the
pleasure
of
meeting
Fabio
and
Chiara
Zanna
Boni.
L
Does
anybody
know
them?
Yes,
oh
good?
Okay,
they
have
an
international
lighting
business
in
downtown
Clearwater
they're,
the
ones
that
bought
the
old
jail
and
Fire
Station
it
stripped
off
all
the
stucco.
We
have
a
beautiful
red
brick
building
on
garden.
They
run
an
international
manufacturing
facility
right
behind
there
in
the
old
Pearce
cabinet
works
and
when
I
tell
you
it's
state-of-the-art,
they
could
make
parts
for
the
Space
Shuttle.
L
Okay,
I
just
met
him
in
a
event
at
the
church
could
not
believe
all
wonderful
people,
but
a
real
business
that
we
ought
to
highlight,
and
you
know
if
we
can
get
encourage
more
people
like
that
to
bring
businesses
to
the
order.
The
real
estate
values
will
go
up
last,
and
this
is
unfortunate
that
I'm
bringing
this
up,
but
the
party
that
was
supposed
to
happen
or
bringing
down
the
Harborview
Center
was
an
abysmal
failure
is
the
worst
thing.
That's
happened,
I
think
in
this
board
and
I've
long
been
on
here
nine
years.
L
If
that's
a
party
I
want
no
part
of
that
party,
Caitlin
and
I
were
charged
with
in
our
work
plan.
Be
part
of
that
and
we
weren't
part
of
that.
We
budgeted
ten
thousand
dollars
and
I'm
pretty
sure.
None
of
that
ten
thousand
dollars
got
spent
because
somebody
decided
at
the
city
that
they
would
take
over
that
project
that
event
behind
a
barrier
with
no
wrecking
ball.
No
fireworks,
no
band,
no
food,
and
probably
a
thousand
people
on
the
street
for
blast
Friday
a
block
away.
L
J
I've
seen
the
whole
imagine
Clearwater
project
go
into
a
direction
where
I
think
there's
going
to
be
trouble
down
the
road
I'll
keep
it
really
short.
If
you
want
to
develop
downtown
into
a
place
where
people
live,
what
hundreds
of
roofs
I
think
having
a
large
amphitheater
with
50
concerts
with
lots
of
loud
noise
right
where
you
live
I,
don't
think
that's
a
good
idea.
I
think
those
two
are
actually
incompatible
with
one
another.
So
I
know
that
some
people
are
really
willing
to
go
the
other
direction.
D
Oh
hello,
I
think
now,
as
always,
is
a
good
time
to
figure
out
what
our
specific
goals
are.
Obviously,
everyone
on
the
board's
goal
is
to
make
downtown
Clearwater
better,
but
I
think
we
all
have
our
own
views
as
to
what
how
we
specifically
do
that
and
I
think
that,
coming
together
again
in
some
format
and
figuring
out
exactly
what
our
specific
goals
are,
our
vision
is
then
allows
us
to
utilize
rosemary
utilize,
others
to
then
come
up
with
specific
processes.
D
I
think
this
also
goes
in
line
with
what
Lina
said
in
terms
of
I'm
unclear
as
to
what
our
role
is
and
I
think
it
has
to
do
with
the
fact
that
we
don't
have
a
cohesive
goal,
because
we
all
have
our
own
specific
goals
and
visions
for
clear
water
and
I.
Think
that
then
implements
what
Tomas
wants
and
I
agree,
which
is
then
benchmarks
for
our
meeting
goals
are
be
exceeding
them
or
are
we
not.
N
A
We
go,
and
my
final
comment
is
just
I-
to
agree
that
the
healthy
discussion
is
good
for
us.
We
don't
have
to
agree
we're
a
were
a
board
that
discusses
things
that
are
not
always
we're
not
always
on
the
same
page,
we
eventually
come
to
a
consensus
and
go
forward
with
what
we
come
up
with
that's
the
best
that
could
be
expected
of
us.
Okay
with
that.
Thank
you
very
much.
This
meeting
is
adjourned.