City of Cupertino, CA Cupertino Business, 16 Sep 2016

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From YouTube: 4th Annual Small Business Symposium: Social Media & Marketing

Description

4th Annual Small Business Symposium sponsored by the City of Cupertino, Cupertino Chamber of Commerce, Cupertino Library and the Small Business Development Center.

"Social Media & Marketing Your Business" by Chwen Lim, Chwen Design/iMART Consultant.

Recorded on 9/16/2016.

A

Now we are at the heart of our program, I'm going to invite our first speaker mr. em limb, who is going to be discussing, show social media and marketing.

B

How's everybody doing today good you're awake. This is one of the most important topic right. Yeah scilicet marketing is the most important thing in your company. Now you have a product or services.

C

I used to teach in a classroom. That's how got a show! Ok cool! Do you want to sit over here.

D

Thank you. Ok,.

C

So, thank you, angela and jump off comments for giving me this opportunity to share social media and marketing. In fact, I just combine these two together digital marketing, all right. So this is me: I went to school in London, train as a graphic designer and then come back to us a and you know we have to stay with the technology right, so I went in to where and and then I started. Internets our franchise read another group in Las Vegas, and so you know getting involved in chembur.

B

Is one of the good choice that you're gonna make because, as entrepreneurs.

C

Whether you're working by yourself or you're, working for a company as in a marketing department, you need to go out there and network. You know in champ of comments. I gotta meet a lot of wonderful people here, alright. So what is digital marketing and hear me? I: walk around ok, it's basically! Ok, marketing of products, services using digital channa, all right to reach your customers. How many of you has iPhone or smartphone Samsung?

C

Who is that the first thing you look at in the morning instead of the one next to you yeah? And instead the last thing that you see before you go to bed yeah, so we are so I know so so connected with what we have devices. So the one that you are here this morning, because no, how are you going to get your product and services out there all right? We all live in a digital age. Ok, every one of us is plug in. Where do we get our news hour, our research online right?

C

Even my kids, my kids came from competing school district. He tied faster that he writes yeah. You know nowadays, I don't have to help him to do a lot of research. He has to do it by them himself. So thinking about that you as a business owner, where does your customers find you? Where does the customers look for information about the product or services that you are offering, so we have to do it both ways right, you are not here. Just as a consumer me selling, you on digital marketing is good.

C

No, you are here as a business owner. So where does your customers find? You know I like to work Angelo like a best time.

D

C

This is a very passionate topics. I can go on and on all right. Look at this, the market climate. All right internet is becoming a way of life. We.

D

Panic when we don't have Wi-Fi right yeah, because it's like okay, no, where am I supposed to do. Where can I find ubel? Where can I find my son well.

C

My son is in san diego. I can find him through fine iphone, yeah I'm find my friend. She don't tell him, but the gang you know your customers is going to find you. Why? Because we are so used to social media. Now social media budgets are projected to double in the next five years. I, don't know about you. When social medias first came out, I was like hang on a minute. I don't have time. I don't have time.

C

I want to have a facebook, because if I have a facebook and I didn't not do anything on a Facebook, it's gonna look bad on me right, but now Facebook I love Facebook. You know when I post, something on there, everybody knows I, don't have to repeat it all right and people can just PM me so Facebook becomes another way of life right. Facebook is one of the successful platform where they don't need to hire people to write. We just post our our text and images will volunteer.

B

Relay right, yeah.

C

And look at this: what about Google searches? You know, people search for you on google yeah did the whole world is online. Local businesses or organizations meet a complete and I repeat a complete web solutions. So thinking about that, like a tree, you know this tree. You have a main.

D

C

Main stems of your businesses, your website, and then you grow right or the marketing branches, advertising, yellowpages, newspaper, digital marketing or SEO, and all these branches were bringing and not the streams back to the main stems. So, first of all, you need to have a very good product and services that you are proud of, and you can talk about it. Then we talked about marketing right before piece. You have the product, then you have a place yeah. Then you have promotions.

C

You want to talk about the price right right, so having a website that works is important. Remember the visual! You know the tree: okay, yeah! You can spend a lot of money on all the advertising efforts, but if you don't have a good website or good product that goes your business all right. So I wanted to take a look at this for items that I want you to think about branding.

E

C

As a visual design, I'm still doing branding and on my brand new projects, plus some charges, 10k 220 k, which is big rending projects, do I, have small projects. Yes from logo design. You know two implementations of the business card and that caused it one or 2k yeah, but a branding is important. Don't just shop everywhere, for cheap cut or and then the whole set is not going to look consistence right. So look at the branding when your customers visit your site. Is there a clear sense of your business and who you are?

C

Can they tell who you are okay? So it's a website designed consistent with adam marketing materials. You know your logos, the color, you can use blue here and then you use red. On the other side, people got confused while we as consumer when you go to supermarket. You want to find those spread that if you come the ball right, so it's your customers. Okay! So sorry I've got to talk about that right. When you want to go out there. Marketing visual visual visual branding is important. What about the content?

C

Do you offer enough accurate content on your website? You don't know these people if you are a dentist or a lawyer or somebody else, who's selling products. If people go to your website and do research about you before, you knew about it and then way to come to you, that's the right. Eighty percent close they wanted to buy. They wanted to engage you right. So customers expect up-to-date contents. Then my question is: do have a way to for you to update your site or your informations very quickly.

C

While I was sitting there Mike my client just text me Sharon. Can you change my business hours from 12 to 11, say sure done she said you know I say I mean in a small business workshop. How can you get his sons? I have people this textin to get it done all right. So this is the the speed of time that he's talking about.

C

She owns a restaurant when she wanted to change the time she can't wait, but I have I'm, engage your got something to do right, so I need to make sure that someone else is out there to help me. What about user experience you heard about UI, UX user experience? What is user experience thinking about website like you walking into a store? What do you want to see? Can you find what you want?

C

Okay, so tonight, when you go back such all the other websites try to use this once you go into the website, can you get what you want all right again, you use this concept to design your own website to design your own marketing materials. Can your customers find what they want when they come into your site or your storm, so business should be able to see easily navigation, okay and use a website.

C

So it's a website visually appealing now on an Internet, we are all sharing the same level of visibility right, whether you you do your business from home in your garage. Nobody knows.

B

C

Knows as long as you have a very nice site, that's online yeah and it has to be mobile, friendly right all right. What about the audience you built? You built the site for both existing and cons potential customers, so you want to make sure that it's a content written for both for different kind of customers. So you want to ask yourself what kind of demographic? What kind of odium and I am am I serving? Am I serving the corporate group?

C

You know when you're in the financial sectors, or am I serving a more casual and or do I a generation y whole generation x group? So then you know you're, the design and information that you go to portray is going to be different. Ok, all right! So this is very corporate. Look right! It's one of our client! How does this? Where does this website work? Look.

C

It has a clear sense of branding. You look at the blue right. The logo is here so now we call that's this term called responsive design, meaning wherever devices that you use to log into the website. The website design should be able to flow. According to the kind of devices got.

D

C

The term is called responsive design, which means your site will be able to respond to whatever devices that you use. It is the iphone it become a very small longest, one right yeah, so you're left hop and then your iPad, you know you don't have to like wrong scroll through the whole site. Yeah, it won't beat. You know very nice smoothly yeah, so content is has to be very easy to read and very visual.

C

You can use stock photography now in olden days when I work in design firm when we go out and check our of photographers to take pictures, it's very expensive, but today you can just simply go to I stock calm, okay, a one two three RF to purchase your stock for our photos. Oh sorry, ten dollars, yeah twenty dollars and you get a very nice photos. What makes a website looks good, it's the photos, so somebody else is selling bakery right. Yeah pictures speaks a thousand words people wanted to buy because they went to your website.

C

Look at the pictures. I want to have it now. That's the message that you want to send over. Okay, so, and because of this responsive design, it allows you to experience greater user experience and it's interactive. Now. How does a website be interactive? Well, the we have a certain code. So when we we know that a certain business came to your website for more than one or two minutes, something pops up can I help you it's like a live check. Can I help you yeah, so we already set.

C

You know the kind of a minute they know. Okay, so at the back end we are able to see who's shopping on my website. How long does this person take yeah all right so right? What about this website? This is an artist in Singapore. This is my father's yeah. You know it's difficult for me to design, except for my father, so I engaged my design team. So what I did is I send notes to my design team.

C

I see I like a museum of modern art website in San, Francisco I, like news, there are modern our website in New York. Can you combine those and give me something I like so when they gave me a visual and all then I was able to work with that. It took me like one month to get this done. Yeah, but, most importantly, he has very nice work.

C

Rocky passed in 2008, so so I get to manage his site, but the thing is look because he has strong imagery, so it attracts people to want to see the site right. So the website works because it has a very clear sense of branding. You wanted to look more. It allows you a tracksuit want to see what what other things assist you know. Artists are produced and the in His image, driven okay, yeah and a responsive design, whether you see it from the iphone see the whole pictures.

C

The pic pictures will string down two feet: your iphone right. So nowadays, when you go to any web designer, it's not an easy job. Every page we need to produce for layout yeah for your laptop for your you know ipad and for your iphone yeah, but with technologies it can be done. Okay. So now we also put in a ecommerce experience at a back-end people who wanted by works.

C

Maybe they can go then do it ecommerce site if you're selling things you wanted to collect money first before you deliver the goods right and all this can be done and yeah. So when I stayed at this website, this is the most important I wanted to do it. For the most offense of this artist and the shopper shopper said: maybe the collective for collectors there's some big items, you're not going to put the price.

C

So you have to decide not everything you need put it on, put a price tags, because I want to collect this to contact me and then we can negotiate along the way right and also because of all these images, I need to put in a watermark, so I don't want because it just download the images and produce it all right. Okay, so Wow! Oh this thing, this is honor. Like you envy. We know we need a great website and.

B

We also did this: we need traffic, we.

C

Need social media really visibility? We need email with any orders, none others is very confusing. Can you do you have something like a once for all like a buffet wants to step in and get what I want? Ok, I'm a new business owner I'm overwhelmed I need to go. Networking I need to work with my CPA I needed. Yes, a lot of solutions out there. Ok- and there are a lot of people like me- were providing this kind of services.

C

So you look for one that knows you're pissed as well and can work with you, hey right talking about visibility and traffic. Now having a website is not enough, you need to be found. You need to be found. How I always say this in a behind the website is something that you don't know. You see the front man behind the website to some some kind of code, some kind of key word that we put in it's like an empty box. What you get is what I put in.

C

If I don't put in a keyword, you will not be able to see me to find me right, so you need to have a way for you to input your keyword in different languages, Chinese Spanish, French, okay. So when people go on to google and search, you want your site to be able to come out all right. So where are you found on the internet? How do you rank on the search engines? How visible are you with existing customer space? Do you have a strategy strategy? This is important.

C

You need to plan when you do plan for your marketing. You want to plan for you. We need writing plans for your business. You also want the right plans for your marketing. Otherwise, you've been spending money and you throw into the dream. Advertising dollars are very expensive. Ok, so Mick make a right choice and educate a choice. I'm going to teach you three ways to show up in search: okay, the first one they've heard about the paid placement or act right. This are the google ads.

C

So when you go into google, when you type in grifter in spring hill and a massachusetts, and it's you see all this link will come up. Can you see that that's a little thing called at 80 80, 80 yeah.

D

So these are the people.

C

These are the link that they actually paid. So when you click on this link, they have to pay Wow, 75, /, 75 cents to a dollar. You said it Google. You know my brother's a civil engineer, so when he decided to set up a side business, he never likes to go networking. Here's a shy guy. Where did he find his people from from Edwards and he's able to do a 10 to 20 k? I know just as a part-time basis. Now he owns a factory.

C

Yeah civil engineer know nothing about where okay, but there are a lot of invisible people searching for your services. Okay, so you need to be a mixture that you know, so they can find you so Google Ads, unlike paid billboard on the Internet, know when you drive to your CBO, but right you pay for that place. Yeah. So, as are the first thing you see when you, google, a term now Google become a verb, go google.

B

C

Go gregorian right, so the ads consists off your business name, your website, your contact information. Now look at this, the green one is the website address / springfield. You can point to anything. Your website may have six to set 12 pages in general, but you can set the link when people search for it to go to a certain page. For example, you may you may sell different kind of product and services right. So when people key in a certain keyword, you want them to go to the particular page.

C

So this is where you can set it up. Okay, here now and the the one in gray, we make your roofing a thought about. This is what we call Paige descriptions. This is something that you want people to read: ok before they make a choice to click now clicking doesn't mean anything I want him to click and go to your site, and by that is conversion.

C

That's combustion! The other businesses out there and say you know we can help. You rank higher, ranking yeah.

A

C

Important but I want conversion, okay, right, the next one organic ranking. Do you know if you are starting out as a small business owner? Don't spend too much money on the page at unless you're ready to go big, okay or you're running a campaign or an event? The other things that you can do is called organic. Ranking organic ranking get two ways: okay, so this is the google local listing what it can do is you know you go to Google top I.

C

Think it's google.com / business recently I've been having one of my clients who do that all right and then, if you operate on a physical store, if you're doing at home, then don't you don't people to go to your house right.

C

But if you owned a physical store, okay go sign in and no to Google my business yeah and sign in and then go to the particular website and claim that place like people claiming pokemon girl right claim your own space clay, my own space, and if Google will send you a verification code from the very efficient code, google will help you set up a little a little web page where you can put in some photos that really helps you know.

C

So, when I travel around I'm going to go to my clients sub place, I, don't key in your address. I'll, say Siri. Take me to this up from my google map. Why? Because I have already, you know, claimed that spot. So you as a business owner, that's the first thing which is free. Let's can do it for that.

C

So if you engage any professionals to do it for you, they charge you probably like seven hundred fifty dollars just to get it back to you by yourself right, okay, so Google listening consists of your business name, see when you click on it, your business name, your website, your content, information, google map location and maybe a few photos. So for the photos you have to prepare them into like a square format right well, just go in there. All the aspirations are pretty clear. Now what about this?

C

You know when people Google attempts or mobile device do you know Google only recommends to a site with mobile, about Fred who's, mullah friendly. It's at that last year, I said.

B

That last year, yeah.

C

Change your algorithm, so that's why we have a lot of clients wanting to change their website from the normal kind of website to a responsive site to mobile site all right. So why? Because you know, if you go to a site and people just leave it if the site takes too long to load right and people are more likely to purchase from a mobile-friendly site. Today, I purchase more from my aunt then to take out my computer and then go to the site right.

C

So um so seventy-four percent are more likely to look to revisit a mobile optimized site, I, even save it onto my home screen right. This is convenient with technology. That's come speed, yeah.

A

C

Right so so, when you're doing a local listening, okay, so you want to check your listing now. Constant contact is one of the email marketing guru all right. They serve a 350 businesses. Fifty percent came across in accurate listing and forty-nine percent never check your listing recently. I have a client would just stand a website for him. I went to his google listing I said: that's not your business, it's other people's business is yeah I, just moved in as a gold claim that otherwise other people's is going to claim it alright.

C

So this is the first thing that you want to make sure. The other thing is when you talk about organic placement. Is the DNA of your website? Okay, the key word or the stuff that you put in the longer.

A

You on internet.

C

The higher your ranking is gonna, be okay, that's another art and our searching you. um What business are you in? Okay, good naturopathic doctors so and your business name.

C

Thank you call in integrative health, so you taught people it's going to key in call integrative health to find you not really only you or your friend know that right so at the back of the website. We need to put in this, of course, the name of your company, and we want to put in natural products. We need to put in some other common things that people are looking for and your because I mean remember puri, but we're so I'm inputting dr. period, no ND and cupertino right.

C

So these are the things that people are going to look for you, so do the reverse, thinking how customers is going to find you all right at the back end. So the then, when you put that in look, let's know at you can't see the ad right so when people search on Google, the first thing that comes out out goes with the pig advertisement. Who can make money.

E

C

Get your free, google account right, but that's how google make money make use of what you have done and then you know put into the database right and then, after that you have the google listing. You always see the google to sleep on your right hand, side with a map. Right then followed by the organic placement all right. So the longer you are on the internet, highly good, be all right, so consumer reviews are very important to some of you are afraid why we don't want people. The review I mean no. No, no!

C

You want people to review you all right. Wait. Many often we go to Yap calm right, but you know: yup has a very aggressive advertising strategy to ya.

D

C

You we want to tell me too okay um anyway, so you know eighty percent of consumer. It read online reviews to determine the quality of your business. When I book hotels, I, read the reviews when I talk about the dirty toilets, the cockroaches.

E

C

I stay away right, so people want to read reviews about your product and services and they also read up to 10 reviews, not just one or two all right um and then a seventy two percent say positive reviews. Make them tries a local business. I will talk about bad reviews. Are we going to hide those bad reviews? Are we going to end up, allow the battery of your suit to be there? Well still, we like to have positive review. What you wanted to I mean we are smart consumer. We won't go online.

C

You know whether this review I written by their in inside people all right all the other stuff, all right. Eighty-Eight percent trust online review as much as personal recommendation. My friends can recommend me. This part is good, and so you know what I wish you go online check. My husband love to do that. Yeah, engineer, right and you know, did a lot of research. We women we go from shop to shop. We do our research visually okay. So how do you get more reviews? As for it ask for it?

C

Ask from your client you're, satisfied, client, okay and on your website. If you have an e-commerce site at the back, and you want to make sure that your ecommerce sites allow your clients to write you a review. Okay and then you can, if you're doing a service you're providing a service, you can have a feedback form on your website where people can write good, testimonial, good testimonial. For you, you know good testimonial for for getting your staff yeah a form.

C

A simple form would do okay and then you'll get to select what kind of reviews to put online all right right, but trust review more when they see some negative reviews. So you want to keep some negative review. Okay, but that's a way of doing it and someone else go to your site and and post a negative review. You wanted to response to it and when your response, don't try to be defensive, beep be constructive, I'm. So sorry, you didn't get a good experience. Would you come in again and I'll right?

C

Let's give you a free day to the service? Okay, rather than uh you're, not a good. We see the other time okay, so no it's the posture that you're carrying it, no you're, representing yourself or internet, stopped on on social media. You are representing yourself, is your own branding, yeah? Okay, if you want to see I, don't want to work with this this doctor or this salon owner, because she's sound so rude a lot of comments when people recruit the reviews.

C

Okay, so it's like you know such as yeah, google, class and jill is, and you can see it tripAdvisor's they collect a lot of reviews. Okay, you will be surprised. There are people out there that Nelson's and all my other things they will contact your clients for their reviews without you even asking for it, that's how the cell they are here that details right, okay, Anna, for what about offline, and we talked about online store we can put in the forms. We can ask a review. What about offline offline, this physical store? All right.

C

You can also ask for review. Okay, you can put a sign up in your store and ask people to review you on rap, on so-and-so and but by the way, yep likes to show your bad reviews, and then it will call you up and say.

C

Would you like to purchase our Graham advertising package for three hundred fifty dollars to four hundred dollars a year so be very careful and then, if you're, on yep, when you move from one location to the other, all the reviews that you get from the all locations it's gone, it's gone so don't be set. No.

E

C

Going to happen alright, so you you want to put a sign up, invite people to review and then give them something all right. Teach yourself to ask customers for review online and offer incentive for reviews, and also you can also send emails to your lawyer- face always come with some freebies people take times to review you. Why.

D

Would they do it yeah.

C

Okay, um all right, then, you can also spread the word on social media. Okay, how many of you on social media, like one of the tgif trigger google lincoln facebook? Oh good, alright! So each week post one positive review on your social channel and don't edit them, even if you are spelling.

E

C

It be so they know is this. You know it's from you yeah, it's very organic right yeah, and this is also an excellent way to spread positive news about your business. For example, you know Santonio was a fantastic helped. Even these an email follow-up. What a great things you did now you you can just write, simply write a plain text and hashtag. You know how to use hashtag. You know hashtagged a certain name, alright and you you don't have to go through in order trouble of designing it.

C

Just simply talk about somebody else try to edit by whenever you add, if I someone they will edify you as givers gain all right right, so social media, social.

B

Media all right, we can't leave without that right.

C

Restaurants with the 3.5 stars on yup sixty-three percent, more likely to be full. When you go to restaurant, you want to see what you want. You know and Facebook, and so it's one of the most popular social network right. What about this social media has a hundred percent higher lead to crows. I can post on Facebook and say: oh recently, I've just tasted the scones dance by and make by so-and-so, then people say really and I show some pictures. Now. It's me volunteer relief posts and pictures. My friend would say: we're gonna get it.

C

Where can I get it and then us a PM me p.m. private message me. This is how you get and on some sales from facebook. Alright. So now on social media, there are so many choices, don't overwhelm yourself just by one channel that works for your product and services. Let's take a look so Facebook the primary audience is Oh everybody all right. Well, some I met some business owner. That say sorry. I I wasn't allowed to post everything on facebook. That's fine! You know. I met a pilot on during my traveling he's. I cannot.

C

I kind of have facebook yeah. I understand right so, but facebook is for all business businesses right so Twitter up. Sorry, sorry, sorry, ok, tweeter,.

B

C

Is for young adults, Lincoln's spaces? Think of linking like a social and a business page book? It's where people find you you know, or you find people and then what I like about linking is your customers are able to give you some good testimonial and stay there. Often yeah not like baseball, are not getting disappear right so Pinterest women, hoodies crafter, so you've got selling things with visual or pulling things you want to go on. Pinterest, ok, printers is like a sketch box.

C

You can just you know, organize your your your post, it's very interesting and so is Instagram right and Google+ Google Plus a smartphone and student software developer. Now we have this rumor saying that Google+ is going out, don't worry, you can make it live again. It's a participation! What about snapchat?

C

My son is always snapchat when I say. Can you join me, know Mom 2 over? That's. It hang on a minute, so I decided the download snapchat so he's in san diego now, so I can see what he you know he's doing.

D

C

Anyway, never too old, don't let other people tell you that you are too old to do something all right, it's never too old and where to learn all this go to youtube university, youtube com and just see how to use net check how to use this. Okay, so they'll be able to teach you and one day your son is going to come back to you.

C

Is it well, you know alright, so Facebook is good for sharing tax photos and videos and link as fast for sharing engaging content, because you want customers to engage you right now, like dr. Perry. Instead of selling your services, you want to talk about a case. You want to talk about a friend in direct sales, hey. We have other things to talk about that Twitter, Theresa yeah! You should news! You text, update, link to information, you share original and curated content.

C

People can share I, just retreat, retweet and then keep it short and sweet running and linked in you can share news. You can share your product information, your testimonials right and yeah. It's just for people who want to see your little yeah now on all this platform. Just be careful, don't be too salesy, don't be too like peachy talking all about yourself.

C

No 80% talk about other people, twenty percent, if your facebook is for business, that eighty percent on business, twenty percent on personal, if your facebook is for business and so-called personal than eighty percent personal post, your traveling photos or whatever photos that you had, then you can post it.

C

Then twenty percent on business got it and don't don't post everyday, like five posts in a day or business before like okay, they can block you yeah pinterest, okay, you can pin photo so graphics, we can share products, you know how to tips ebook, even though you pick. Can you share your tips? Why not? When people share, when you share your tips in may not know actually wanted know how to do it.

C

They'll say: oh, come on, you make it for me yeah, but the fact that you share information and then let you share your knowledge. You know people wanted to subscribe to. You know. I have I have a my professor, okay, she hosts a internet marketing business, so what he did is he offer free newsletter. So I asked him why? Why are you writing this and an offer free newsletter and see ya I want my people to get hook to read my mail. My news.

B

C

The kind of team say I offer, and sooner or later you know people wanted to subscribe. Well guess this group of people can subscribe to the free newsletter and this group of people would say: okay and I'm gonna pay forty dollars a year. Forty dollars, video is not much right, but I get you know.

C

Meals delivered to me, guess what he grew that base and when he has ten twenty thousand subscribers. That's a huge amount, that's passive! So that's how you can still share the same content, all right, yeah, so Google Plus. Can you share text updates and laying photos? I want to stay a little bit more and talk about this, because this is important to you increase your search, ability and expertise. Of course you want to work and with Google right they are such giant yeah.

C

You wanna pass to be found alright, so you want a puter to old this and see which one just master one or two. So when you start it up new, don't don't go to everywhere, just one or two and do it well, so you have already in the bestest you if you have already you know being doing very well with the facebook and look for other venue, okay and then on facebook. We say: hey I, just not download that my snapchat. So can you post me some video when you're eating my cookies?

C

Okay, we live in a strong role right, everybody else, a scrolling scrolling alright, so every post try to include a photos or video and when you are doing share contents, please give credit to the person who's. Writing the content, yeah, alright, so and then sharing on social media, the tree, the 10 31 loose, ok, 10, shares of entertaining or interesting inspiration post, not at one time spread it up. Ok, three shares of industry, specific information, anything that's related to your product and services.

C

Yeah yeah take a picture, so you cannot have the power point, but you can take pictures. Ok and one share of your specific company products offer for all your business and then you repeat it so 10 31 I travel a lot. People say when I go to your facebook. I see that you'll be traveling all over. Did you really take care of your sons? Of course, I work from home I have a flexible time right, but I wanted to post those because then I have I developed a fan base.

C

They want to see what interests me see what I take with my or my camera. It's what I see people want to see why I see right. It's the same thing yeah you, the Chinese say you can stay at home, but being a scholar means you can read what other people post right so leverage that your social justice, your strategy, are you on social networks? It's a Content, valuable, don't post things that oh I'm feeling down today or the negative thing no be positive. People wanted to be associated with positive people right.

C

You read the articles and the articles inspire you pause.

E

C

I love this article, no such a great reminder for me and your friend was shared with share it or share it right. So are you posting consistently? Would you like to be on more of the social platforms? If you know now a few companies to offer services like they were post for you yeah. We offer that kind of services too. So, if you have to overwhelm, we can talk to us on that. So are you calling to actions calling to actions means don't just post, you want it to close.

C

Ok, you want it to close okay, so three tips when you're doing email, marketing, email marketing is it all is Oh school? No, we still need it. We still need it. How often will you receive those sweet tomatoes coupons coming to your your mailbox? You may not need it, but the moment you went to seek tomato. You go search for your email right I. Did it all the time yeah, so content, content content, you need to put in a single, clear message and the subject line is important.

C

People decide whether to delete you or to read because of a subject line. Yeah, okay- and you want to put in call to action on your emailed.

E

C

Say: okay, that's a small business symposium workshop today you wanted to have a button. That's call to action. I can click and register okay, you don't want me to be informed and nothing to do with it. Yeah right, so you, if you are active bloggers, want to consider using email campaigns to drive traffic to your blog internet should not be spending. Your money should be earning your money. Yeah on your internet. You can work with related companies.

C

You know you becomes a affiliate marketing partners, alright, so timing when to when to send the email marketing hey according to research tuesday at north is the best time monday people get to go to work. Okay after the whole weekend, tuesday, that's I mean for the week, no in time, so tuesday at north. That's the best time. Okay, all right know your audience. How can you add some local flavor flavors segment, your audience for different messages? Don't send one message for all: you may have different group. You know with a good email, marketing platform campaigns.

C

You can actually you know, d by your clients into different groups, okay right. So these are the things that you can measure a marketing result. I do not measure result from marketing I track, the numbers of phone calls I receive and where they come from, and when you, when you do all the fliers or the digital direct mails, you wanna ask them the customers coming out. When you heard about us, where did you get this from? So this is the way for you to track your marketing effort on on every website.

C

Now, at the back end, you should be able to have a statistics and analytics for you to see where your plants come from. Okay, all right. So just so we offer solutions, and not only me, but other companies also offer some constellations, are professionals and easy to maintain? Ok, so we, you know, we know our business owner overwhelmed. So we try to make your life easy because after this I'm going to fly to eat early I have my assistant out there. So you have any questions get go to her.

C

She has a 15 minute survey, form that she and I'll conduct with you and when I come back in early October I can meet up with you in persons to go through your your strategy or so right all right. Let's look at two case studies. This is the one. This is a website down long ago. All right now, the informations are there telephone number we deliver and odd. All that alright see having our website has increased our order, our business, essentially, okay, we love the new email marketing system, redesign it for them.

C

It small see this is. This is what what it looks like. This is more appealing you wanted to eat. You wanted order right away. Okay, what about this one, even though they had a website, you know doing all the jewelry's, but isn't this more appealing right, smaller building, you can click and show your wife. You know this is the ring. I want place the order right away. Ok, so we're running out of time, so I'm just gonna go through this. It's okay!

C

You know you want to have a content management software, that's very easy for you to make changes. So don't freak out. It's very easy nowadays, just go to the back end check if you know how to use Microsoft, but you are able to make changes to the site. Ok and now publish it ya.

E

See publish it right.

C

So what about adding images just go to the back end and a poo and track yeah.

E

Select photos drag the photos. Yeah, you can add files. You.

C

Can add any kind of files, PDF document there are yeah, you name it. You have it and then to start upload and then once the image is up and you're in a website, you can't feel.

A

That okay, yeah.

E

C

So you can all you know what you see like service, one service to its, where you can place your own custom content, just drop. It.

E

C

On top, ok, alright, so we also do custom design, and this is my website- I much consultant com or you can read it as I. Am art consultant com? It's easy to remember that way. Ok, so we do custom, design, ecommerce and all for our clients and also digital marketing, whether they need a google ad or Facebook ad, and that's also this one. This is also I considered that free shop local.

C

So if you have a physical store contact me, okay and we are looking for some offline stores that we want to work with you and we drive traffic to you right and you just pay those customers cash back when they come to you think I'll, let it go to you yeah all right. So these are the 15 minutes, consultation that you can contact. My assistant hurries out.

E

C

And she will do that with you, alright. So that's all for my presentation today. I hope you gained some tips and get your business going all right. Thank you.

C

And that's also this one. This is also um I considered that free shop local. So if you have a physical store contact me, okay and we are looking for some offline stores that we want to work with you and we drive traffic to you right and you just pay those customers cash back when they come to become when you go to you yeah all right. So these are the 15 minutes, consultation that you can contact my assistant hurries out there, and she will do that with you. Alright. So that's all for my presentation today.

C

I hope you get some tips and get your business going all right. Thank you.

E