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A
A
Okay,
good
morning,
everyone
it's
a
couple
minutes
after
ten
a.m.
and
we're
going
to
go
ahead
and
get
started
here
with
our
special
city
of
Evanston
evanston
edge
social
media
webinar.
This
is
part
two,
where
we're
going
to
focus
a
little
bit
more
on
pinterest
and
instagram.
I'm
really
happy
today
because
it's
going
to
be
an
informal
webinar,
a
little
bit
more
conversation,
but
we
have
some
really
good
guest
speakers
today,
they're
doing
cool
things
in
their
respective
areas,
so
I
want
to
give
everyone.
A
Basically,
the
format
for
the
webinar
is
I'm
going
to
introduce
Elaine
kemnu
Irish
from
the
evanston
Chamber
of
Commerce
she's,
going
to
talk
for
a
few
minutes.
Elaine
is
then
going
to
hand
it
off
to
charlize
Agnew
with
the
city
of
Evanston
is
going
to
talk
about
Instagram,
who
will
then
hand
it
off
to
Cindy
plant,
who
also
the
city
of
ebbesen,
who
will
talk
about
interest
and
then
we'll
come
back
and
talk
with
Jessica
Vanderburgh
from
evanston
Chamber
of
Commerce,
Jessica
I.
A
If
is
anything
that
we
might
have
missed
or
if
we
went
too
fast
over
something
gives
you
an
opportunity
to
submit
questions
we
on.
We
are
accepting
questions
throughout
the
webinar,
so
feel
free
through
your
control
panel
on
the
go
to
webinar,
to
submit
questions
and
if
we
don't
get
to
it
during
the
webinar
will
get
to
it
during
the
Q&A
section.
We're
also
recording
this
session.
So
we
understand
if
you're
a
small
business
owner-
and
you
wear
many
hats
and
you
have
to
step
away,
we
understand
and
we're
recording
it.
A
So
you
can
watch
this
if
you
miss
the
second
part,
for
example,
you
can
watch
this
at
a
later
point
and
we'll
share
that
information
with
you
and
for
the
folks
that
registered
and
may
have
missed
today's
webinar.
So
with
that,
let's
go
ahead
and
get
started
very
pleased
to
introduce
Elaine
from
the
chamber.
Elaine
has
been
a
partner
with
us
on
these
social
media
webinars
and
we're
happy
to
have
for
both
her
and
Jessica
on
the
call
today.
So
with
that
I'll
let
Elaine
take
over
okay.
B
Good
morning,
everyone
I
am
just
going
to
be
brief.
I'm
just
going
to
mention
a
few
things
that
I've
noticed
about
social
media.
In
the
past,
you
had
to
meet
face-to-face
with
your
customers
and
clients,
and
you
know
small
businesses,
especially
you
just
have
a
lot
of
cats
like
Lucas
said-
and
this
is
just
another
way
for
you
to
touch
a
touch
point
for
your
clients,
where
you
can.
You
engage
them
for
a
few
moments.
You
don't
want
to
do
it
too
much,
but
you
want
to
at
least
engage
them
and
mention
some
things
pose.
B
C
C
Perfect
so
as
we
continue
to
shy
away
from
text
heavy
forms
of
communication,
there
are
two
social
media
platforms
that
are
really
taken:
the
main
stage
for
content
sharing
and
engagement
and
those
being
Instagram
and
Pinterest.
So
Instagram
is
a
mobile
app.
It's
an
online
photo-sharing,
video
sharing
and
social
networking
service
that
enables
its
users
to
take
photos
and
videos
applied
filters
and
then
share
them
to
a
variety
of
social
networking
services
such
as
Facebook,
Twitter
or
tumblr.
C
It
was
launched
in
october
of
2010
solely
for
Apple
users,
so
it
was
only
available
for
those
with
iPhones
and
then
in
2012,
Instagram
became
with
introduced
to
the
Android
services,
so
the
galaxy
phones
and
then
in
2013.
So
as
a
last
year,
it
released
its
beta
app
for
windows
phones.
So
what
the
gaining
popularity
came
to
changes
of
its
you
know:
kind
of
growing
from
just
being
an
apple
app
to
now
servicing
pretty
much
all
cell
phone
providers
and
OS
operating
systems.
C
So
also
with
that
change,
Instagram
got
bought
out
by
Facebook
and
there
hasn't
been,
they
haven't,
manipulated
the
app
in
any
way.
The
only
difference
that
we're
seeing
now
is
that,
since
they
purchased
into
them,
when
you
share
your
photos
onto
Twitter
instead
of
it
showing
the
actual
photo
like
it
used
to
in
a
past,
it
simply
just
provides
a
link
for
them
to
go
back
to
your
Instagram
profile.
So
anyone
can
view
the
image
they
don't
have
to
have
the
app
it's
just
one
of
the
minor
changes
that
occurred.
C
So
now
we're
going
to
talk
about
how
to
use
Instagram
it's
fairly
simple.
It's
just
like
using
a
point-and-shoot
camera
here,
you'll
see
just
kind
of
some
screen
grabs
that
I
took
while
using
the
app
the
other
day
after
taking
the
photo
you're,
provided
your
scent
tubes
next
screen,
where
you're
able
to
kind
of
manipulate
the
image.
So
here
is
where
you
kind
of
have
your
creative
fun.
You
can
pick.
You
know
one
of
a
dozen
filters,
whether
it
be
black
and
white.
You
can
add
a
contrast.
C
You
can
rotate
the
image
you
can
also
add.
You
know
artistic
effects,
whether
it
be
blurring
out
a
certain
part
of
the
image
and
whatnot.
So
once
you
kind
of
make
the
image
to
where
you
want
it
to
be
your
kind
of
what
you
wanted
to
express,
you
are
sent
to
the
share
page-
and
this
is
the
most
important
page
of
Instagram
here,
you're
able
to
see
that
it's
where
you're
able
to
add
the
description
again,
you
want
to
keep
this
short,
especially
if
you're
providing
it
on
social
networks
such
as
Twitter.
C
C
Also
you'll
see
something
here
that
says,
add
photo
mask.
This
works
very
similar
to
kind
of
a
Foursquare.
It's
your
way
of
checking
in
to
a
place
on
Instagram.
It's
also
very
important,
especially
for
your
business.
So
let's
say
someone
walks
into
your
location,
take
the
photo
of
a
menu
item
or
something
that
they
were
service
with
from
your
organization
once
they
check
the
image
with
that
location.
Anyone
who
searches
on
Instagram
for
your
business
will
see
that
image,
so
they
don't
necessarily
have
to
follow
that
user.
C
So,
Instagram
is
it's
only
a
nap
on
the
mobile
phone.
Now
they
do
have
a
version
where
you
can
view
images
on
a
web
page,
but
they
function
very
differently.
The
app
allows
you
to
actually
upload
the
image
here.
The
images
we
just
saw
and
then
manipulate
the
image
as
well.
It
also
allows
you
to
view
and
right
here,
you'll
see
it
on
the
icon
is
a
little
heart
in
it.
It's
allows
you
to
use
your
notification,
so
any
new
followers,
any
other
photos.
C
It
really
is
only
good
for
about
for
two
reasons:
one
is
SEO:
if
anyone
searches
for
your
company
will
be
to
see
this
online
kind
of
photo
gallery,
it's
presented
in
a
very
visual
way,
which
is
great,
and
it
also
allows
for
visibility
for
others
to
kind
of
get
an
idea
of
who
you
are
the
brain
and
your
interest
kind
of
your
products
and
then
browse
through
a
conversation
through
the
web
page
they're
also
able
to
share
the
images
which
is
nice.
So
let's
say
they
don't
have
an
instagram
app
on
their
phone.
C
It's
legal
on
the
web
page
they're
able
to
share
it
to
their
facebook
or
twitter,
so
any
other
social
media
kind
of
platforms
that
they
are
involved
in.
So
this
is
the
city
of
adamson's
instagram.
We
existed
for
quite
a
bit,
but
we
started
to
really
kick
things
into
gear,
dis,
kash
january,
and
sometimes
we
were
able
to
grow
our
followers
quite
significantly,
I
think
it's
pretty
much
over
150
new
flowers
since
that
time
and
it's
all
organic,
so
you
haven't
held
any
contest
shift.
C
Yet
it's
been
pretty
much
just
pure
engagement
with
our
followers,
whether
it
be
sharing
your
images,
commenting
on
their
images
or
even
liking
them,
but
you'll
see
here
so
we
held
our
first
social
media
webinar
on
me
first,
and
so
what
I
did
was
I
put
the
followers
as
of
yesterday.
In
comparison
to
the
first
time
we
held
a
social
media
webinar,
so
you'll
see
that
there's
tons
of
growth
with
Instagram
and
it's
always
evolving.
So
as
of
now,
we
have
336
flowers.
C
We
are
following
104
and
then,
in
terms
of
posts,
we
pretty
much
stick
to
an
average
of
one
a
day.
You
don't
really
want
to
overwhelm
them
with
images
you
want
to
make.
Have
the
image
make
an
impact,
so
one
of
these
kind
of
the
rule
of
thumb
it's
two
days.
Fine,
but
I
really
wouldn't
go
overboard,
and
you
know
say
you
do
five,
that's
just
a
bit
too
much
so
yeah
as
opposed
to
have
130
verse
63.
You
think
so.
C
There's
kind
of
three
different
ways
that
we
do
Instagram
promotion
as
of
right
now,
one
being
the
promotion
of
City
businesses,
so
here
you're,
seeing
an
image
of
Hoosier
mama,
so
I
actually
remember
taking
this
you're.
Sharing
this
photo
we
didn't
take.
It
was
actually
taken
by
the
user
to
inspire
design,
which
you
see
tag
there.
C
She
took
the
photo
a
couple
of
weeks
back,
and
so
it's
just
a
very
gloomy
day
and
it
was
just
a
nice
opportunity
to
kind
of
continue
to
push
em
businesses
and
get
our
followers
to
see
everything
that's
going
on
within
the
business
and
the
city
itself.
So
you'll
see
that
quite
you
know
really
good
engagement.
There
was
about
21
likes.
We
had
a
ton
of
comments
of
them
just
expressing
what
their
favorite
menu
item
was.
C
Another
way
that
we
promote
using
Instagram
is
kind
of
promoting
posts.
Event
recap
so,
for
here
there
was
an
ice
cave
event
that
the
cultural
arts
director
here
had
hosted,
and
we
just
wanted
to
you
know,
show
everyone.
The
result
of
that.
So
here
you'll
see
that
they
were
steps
in
great
comments.
It
was
a
nice
little
visual
to
kind
of
show
exactly
what
the
public
art
display
was
all
about,
and
then
it
helps
generate
more
conversation
surrounding.
C
You
know
what
they
were
either,
therefore,
or
what
they
admit
so
that
they
know
next
time
what
to
kind
of
expect
and
I.
Finally,
Instagram
is
fun,
so
if
we
had
followers
and
they're
going
through
a
highlighted
moment
in
their
life,
were
there
to
share
that
for
them,
this
one
user
actually
got
engaged
in
the
emson
lakefront,
and
so
we
haven't
II
just
share
one
of
her
images
and
then
congratulate
her
on
her
engagement.
So
no
no
pun
intended
there,
but
this
is
the
best
form
of
engaging
with
your
followers.
C
Just
showing
that
you
know
you
do
care,
and
you
are
human
and
offense,
where
you're
able
to
kind
of
express
in
those
joys
and
kind
of
congratulate
them
and
be
their
with
their
journeys.
So
how
do
you
make
Instagram
work
for
you?
These
are
just
for
very
key
and
basic
steps.
That
I
think
would
would
work
for
everyone.
One
of
them
is
staying
engaged
it's
mentioning
before
we
gain
a
lot
of
our
flowers
just
by
liking,
commenting
or
sharing
their
photos
a
lot
of
times
the
followers
love
when
they
have
their
photos
shared.
C
So
that's
just
a
great
way
to
kind
of
say
and
remind
them
that
you're
looking
at
their
photos
too,
and
that
they
matter
find
key
menu
items
pratices
or
events
to
promote
within
your
Instagram
account.
You
don't
want
to
do
anything,
that's
kind
of
random
and
less
that's
kind
of
your
brand.
You
want
to
really
just
use
the
images
as
a
selling
point
as
white
people
should
be
at
your
business,
promote
customers
and
followers.
C
C
Then
it
also
kind
of
reaches
a
broader
audience
because,
as
their
friends
begin
to
see,
the
favor
chatted
in
your
photo
you're,
now
kind
of
gaining
more
eyes
to
your
account
and
then
also
the
last
one
is
just
to
have
fun
in
host
contest,
so
your
customer
they're
already
taking
photos.
So
why
not
reward
them?
The
best
kind
of
way
to
do
that
with
instagram
is
either
having
a
photo
contest
or
the
net
a
survey.
C
One
sec,
the
poll,
a
port,
yes
or
you
could
do
a
cold
and
the
first
person
to
answer
correctly
will
get
like
a
nice
little
trinket
or
you
know
what
happy
whatever
you
decide
it
may
be.
So
currently,
the
city
of
Evanston
is
launching
its
first
Instagram
contest,
which
begins
next
Monday
and
if
the
evanston
Beach
Instagram
contest.
C
So
this
being
adamson
beach
for
this
particular
case
and
then
the
grand
prize
winner,
we're
having
we're
leading
up
to
the
community
vote,
which
will
be
in
the
coming
weeks
following
the
contest.
So
so
they're
just
a
couple
of
ideas
for
instagrams
I.
Don't
think
there
are
any
questions
as
and
now,
but
we
are
definitely
here
toward
the
end
of
the
the
webinar.
If
you
have
any
more
questions,
but
my
colleague
Cindy
plants
going
to
go
ahead
and
take
on
over
and
talk
about,
Pinterest
and.
A
Actually,
I
send
Cindy
right
before
you
go.
Do
you
mind
if
I
ask
a
couple
questions
of
charlize,
oh
sure,
sorry
to
jump
in
so
it
shows
great
presentation
by
the
way.
Thank
you.
So
as
far
as
tagging
people,
how?
How
does
that
work
with
I?
The
one
thing
I
know
about
social
me?
Is
that
I
don't
know
everything
and
I
do
use.
Instagram
I
do
use
Instagram
a
little
bit
but
you're
much
more
knowledgeable
at
Instagram.
That
I
am.
How
does
it
work
as
far
as
tagging
people?
A
C
So
you
can
the
easiest
way
to
do.
That
is
what
I
do
if
you're
following
someone
and
then
you
go
to
tag
them
it'll
automatically
populate,
so
it
makes
it
easy
to.
You
know,
not
make
typos
and
make
a
typo
in
their
username
or
etc.
But
you
can
certainly
tag
anyone,
even
if
they
have
a
private
profile,
which
means
that
you
have
to
send
a
request
to
view
their
images.
They
can
still
be
tagged
in
your
images.
Okay,.
A
C
A
Great
and
then
I
know
that
I
think
jessica
is
actually
going
to
touch
on
hootsuite
a
little
bit
and
it's
HootSuite
is
something
that
we
use
here,
the
city
basically
to
share
content
on
multiple
platforms,
but
I
know
a
lot
of
people
who
actually
use
kind
of
Instagram
in
that
same
fashion.
As
far
as
you
know,
they
love
Instagram,
and
they
want
to
share
this
piece
of
content
Instagram.
But
then
they'll
go
ahead.
Like
you
had
mentioned
one
of
your
first
slides,
then
you
can
also
share
on
facebook
share
on
Twitter
and
so
forth.
A
Sometimes
I
think
users
aren't
crazy
about
specifically
if
our
Facebook
user
and
there's
people
who
have
their
twitter
account
tied
directly
to
Facebook
and
they're,
constantly
getting
tweets
in
their
Facebook,
newsfeed
and
I
think
sometimes
sometimes
that
may
or
may
not
work,
but
it
seems
like
Instagram.
The
integration
is
better
and
smoother
and
it
doesn't
I,
don't
think
it
is
I.
Think
it's
a
better
experience
on
when
you're
sharing
on
multiple
platforms.
What
are
your
thoughts
on
that
I
agree.
C
With
you
on
that
and
as
I
mentioned
before
so
Instagram
used
to
work
very
well
with
Twitter
before
I
got
purchased
by
facebook
so
and
there's
always
a
time
and
place
to
kind
of
share
something.
So
I
completely
agree
with
the
sentiment
that
you
know
your
tweets
are
kind
of
going
a
mile,
a
minute
where
Facebook
is
more
slow,
like
floor
of
a
pace
or.
C
The
best
kind
of
way
to
go
about
that,
but
for
Instagram
you're,
not
really
posting
every
three
minutes,
as
I
mentioned
before,
the
key
practice
is
probably
one
or
two
post
a
day.
So
it's
really
ideal
for
facebook,
it's
seamless
once
you
go
ahead
and
post
it
to
facebook.
It
embeds
within
your
timeline,
so
seamless
videos
which
all
of
your
followers
or
friends
on
facebook
will
be
able
to
see
quite
smoothly.
It
will
appear
on
the
timeline
and
it's
just
great
for
visualization.
C
The
one
thing
I
will
say:
Instagram
is
great
for
Twitter,
because
most
of
the
times
your
Instagram
user
name
is
someone's
Twitter
handle
right.
You
won't
see
someone
have
two
different
usernames
in
that
sense.
So
if
an
added
point
of
contact
as
well
as
I,
have
mentioned
before,
because
now
not
only
are
you
reaching
them
on
Instagram,
but
you're
reaching
them
directly
on
Twitter.
It
doesn't
work
that
way
with
facebook
because
it
was
just
living
built
like
that,
and
that
may
be
something
we
see
in
the
future.
C
A
I,
like
your
philosophy
to
of
and
I
think
it
mirrors
what
we're
seeing
now
like
if
you
study
fortune
1000
brands
on
Facebook,
for
example,
and
I'm
sure
that
this
would
be
very
to
learn.
Instagram
now
we're
seeing
that
the
best
practice
is
really
like,
maybe
one
to
two
posts
a
day.
Instead
of
like
this
constant
barrage
of
stuff
on
Facebook
and
clogging
up
people's
news
feeds,
I
think
I
think
I
agree
with
you,
though.
A
A
You
really
should
consider
getting
an
Instagram,
because
the
engagement
levels
are
so
high
and
I
know
that,
like
that
one
post
who's,
your
mama
posts
me,
even
though
we
only
have
a
few
hundred
followers
or
whatever,
but
there
is
like
I
think
over
20
different
likes
and
multiple
comments
and
so
forth.
So
and
that's
a
really
high
percentage,
if
you
factor
in
number
of
followers
versus
engagement,
so
I
think
we're
seeing
those
really
high
percentages.
Like
some
other
brands,
I'm
Instagram
are
seen
as
well.
Yeah.
C
Yeah
and
it's
great
see
the
fire,
followers
basically
tell
us
what
they
like
and
what
they
don't
like,
and
that's
a
great
learning
tool
as
we
continue
to
grow
our
Instagram
account,
because
then
we
start
to
kind
of
CD
ebb
and
flow.
We're
still,
you
know
kind
of
tinkering
with
the
best
times
to
post,
because
those
are
all
factors
as
well
right,
so
yeah,
it's
just
great.
It
provides
great
insight
and
it's
really
one
of
the
best
engagement
tools
that
social
media
has
yet
and.
A
I'd
also
agree.
The
last
thing
I
want
to
mention
is
I.
Really
like
your
approach,
though
of
kind
of
like
your
first
and
foremost
doing
listening
and
engaging
rather
than
you
know,
marketers
and
advertisers
have
a
tendency
to
just
constantly
bombard
people
and
blasts
people
with
you
know:
here's
and
here's
our
sale
and
here's
this
and
here's
that
and
I
think
the
first
approach
of
the
first
step
is
may
be
doing
more
listing
more
engaging,
more
commenting,
more
sharing
and
then.
Secondly,
trying
to
you
know,
do
more
promotion
stuff
too,
and.
C
A
Growth,
birth,
Instagram,
just
an
unbelievable,
considering
it's
only
been
on
the
android
platform
for
like
two
years,
which
is
just
incredible.
The
growth
that
had
seen
so-
and
the
nice
thing
too
is
even
though
Facebook
is
purchased
Instagram.
They
haven't
ruined
it
yet,
and
the
the
challenges
or
the
drawbacks
we
might
see
with
Facebook
and
the
organic
breach
issues
that
has
not
come
over
to
Instagram,
at
least
not
yet,
and
hopefully
it
won't
for
some
time.
So
it's
another
reason
to
perhaps
consider
Instagram
as
a
platform
yeah.
A
D
I
think
for
for
businesses
of
any
size
to
be
because
of
the
traffic
and
the
demographics
of
users
on
on
pinterest
compared
to
other
social
media
platforms
on
Pinterest
is
actually
number
two
in
the
amount
of
referral
traffic
after
Facebook
like
on
the
whole
internet
and,
moreover,
pinterest
drives
more
traffic
to
content
providers
to
these
original
sites,
then
twitter,
linkedin
and
reddit
combine.
Those
are
the
next
three
largest
social
networks
in
terms
of
traffic
being
generated.
Pinterest
is
generating
more
traffic
than
all
three
of
them
put
together,
also
more
than
YouTube
more
than
Instagram
on.
D
So
that's
that's
really
key
and
important
to
be
mindful
of
as
a
business
in
terms
of
you
know,
engaging
with
your
customers
and
promoting
your
brand.
They
do
offer
paid
pins,
but
it's
a
fairly
recent
development.
So
there's
not
a
not
really
ads
on
the
site,
yet,
certainly
not
to
the
extent
that
you
would
see
on
Facebook
or
Twitter
and
accordingly,
there's
less
of
a
paid
organic
reach
problem
that
you
see
with
Facebook,
because
the
algorithm
just
doesn't,
you
know,
isn't
taking
that
into
account.
D
Yet
because
it's
so
new,
although
you
can
pay
for
pins
and
have
sponsored
pins
and
things
like
that,
demographically,
eighty
percent
of
Pinterest
users
or
women,
they
tend
to
be
moderate
to
high
income
and
they
tend
to
be
located
primarily
in
the
Midwest.
Fifty
percent
of
those
users
have
children
and
those
users
are
spending
way
more
time
on
pinterest
when
they
do
log
on
than
almost
any
other
site.
D
One
statistic:
I
read
was
that
users
spend
on
average
80
minutes
on
pinterest
per
visit,
which
is
huge,
I,
don't
know
that
I
spend
that
much
time
anywhere.
80
minutes
is
over
an
hour
almost
an
hour
and
a
half
the
people
are
just
browsing
Pinterest.
Looking
at
you
know,
pretty
pictures
and
going
down
rabbit
holes
of
links
looking
at
recipes
and
wedding
planning
and
pretty
dresses
and
travel
ideas,
because
you
can
browse
Pinterest
just
by
categories.
D
I've
listed
some
of
the
top
ones
here
on
top
categories
include
wedding
planning,
food
shopping
and
fashion
travel
and
vacations.
Diy
projects
are
really
good
home
and
garden
products
and
ideas,
and
all
of
those
are
things
that
people
pin
it's
very
image.
Driven
on.
This
is
just
a
random
example
from
the
Pinterest
home
page
before
even
logging,
in
of
like
some
of
the
popular
pins
that
particular
day
so
we've
got
some
vacation
pins,
some
closet,
organizing
it
looks
like
and
then
just
random,
graphics
and
illustrations.
D
We
move
on
to
what
each
pin
looks
like
when
you
pin
something
you
have.
Your
board
will
be
all
of
your
pins
going
to
one
place.
This
is
a
pin
that
I
did
for.
We
made
an
evanston
shop,
local
pinterest
board
and
I,
pin
this
image
from
stumble
and
relish,
which
is
like
a
jewelry
and
accessory
shop
on
Chicago
Avenue
that
opens
up
I
think
december
of
last
year.
D
So
if
I
were
to
pull
up
this
pin
and
click
on
the
picture,
it
would
take
me
to
stumble
and
relishes
website.
You
can
add
maps,
that's
a
function
that
was
added
in
the
fall
of
last
year
by
Pinterest.
In
response
to
its
popularity
for
tourism
and
travel
planning
and
local
businesses
and
chambers
of
commerce
around
the
country
are
now
using
it
to
to
promote
local
businesses,
because
you
can
now
tie
each
pin
to
a
map
you
don't
have
to.
D
So
if
your
business,
if
you
haven't,
claimed
your
business
on
foursquare,
it's
probably
a
good
idea
to
do
so
in
order
to
create
that
synergy
and
connect
it
with
your
your
Pinterest
profile
and
your
Pinterest
is
because,
even
if
you
don't
have
an
official
space
for
your
brand
on
Pinterest,
there's
a
really
good
chance
that
people
are
still
tending
their
content
anyway,
like
I,
said
stumble
and
relish
didn't
have
a
Facebook
or
didn't
have
a
pinterest
page.
That
I
was
able
to
find.
D
However,
I
was
able
to
pin
this
image
directly
to
their
website,
so
it
links
back
to
them
and
then
over
here
in
the
corner.
It
shows
you
other
things
that
people
have
pinned
from
that
same
website,
so
people
pinning
your
content
anyway,
but
it's
so
it's
a
good
idea
to
embrace
it
and
get
more
of
it
out
there
and
drive
more
of
that
traffic
back
to
your
site.
Fun
fact
about
this.
One
I
actually
bought
one
of
these
necklaces,
because
I
thought
this
was
so
pretty
so
it
works
even
if
you're
not
doing
it.
D
People
probably
are
so
ideas
and
best
practices.
Pinterest
itself
actually
provides
some
really
helpful
info
and
resources
for
business
users,
because
they
really
are
trying
to
encourage
that
adoption
because
it
tends
to
be
so
much
of
a
niche
social
network.
Most
users
are,
will
women
with
families
not
a
lot
of
people
outside
of
that
demographic
I
think
are
aware
of
it.
They
don't
give
it
as
much
credit
as
maybe
they
should,
but
those
people
have
a
lot
of
spending
and
buying
power.
D
So
it's
a
good
good
place
for
any
kind
of
marketers
or
businesses
to
be,
especially
for
30,
Taylor's
food,
oriented
business,
hospitality
and
and
doing
well
on
pinterest
really
relies
on
images.
Images
are
the
currency
of
this
video
that
includes
photos
as
well
as
things
like
illustrations,
maps
diagrams
and
infographics
tend
to.
D
So
that
was
really
interesting
and
those
analytics
can
be
really
helpful
in
determining
what
kind
of
pins
do
well
and
what's
driving
traffic
to
your
website
called
you
can?
Oh,
you
can
always
add
things
from
any
website
just
by
plugging
in
a
URL,
but
you
also
have
the
option
to
just
upload
a
picture
by
itself.
I!
Don't
recommend
that,
because
that
doesn't
give
you
that
link
if
you're
pinning
from
a
website
it
gives
you
the
link
and
it's
already
in
there
and
what
you
want
to
do
with
this
is
drive
traffic
back
to
your
website.
D
If
you're
just
uploading
pictures,
it
doesn't
do
that
nearly
as
well
so
the
city
of
evanston
Pinterest
board,
we
created
a
shop
local
board
for
economic
development.
We
did
integrate
this
map
functionality
that
they've
just
added,
so
we
categorized
it
as
like
a
destination
and
shopping
board,
because
you
can
pick
categories
and
that's
how
people
browse
the
site
when
they're
spending
those
80
minutes
on
Pinterest
they're,
just
clicking
on
their
favorite
categories,
which
could
be
destinations
could
be
shopping,
could
be
weddings
so
picking
those
categories
for
your
boards
is
really
important.
D
This
particular
board
was
a
shopping
at
a
destination
board.
We
also
have
a
sort
of
tourism
board.
That's
an
explorer
evanston
board.
It's
got
another
map
like
this,
but
it
covers
things
like
parks.
The
rose
garden,
interesting
features
on
the
northwestern
campus,
the
lighthouse.
All
of
those
sort
of
you
know
not
not
as
much
commercial
things
but
things
the
points
of
interest
that
people
might
want
to
visit.
We
also
made
a
public
works
board
where
we
post
construction
updates
and
maps
and
information
about
capital
improvement
projects.
D
They're
going
on
in
the
city
are
other
popular
boards.
We
made
one
for
the
animal
shelter,
we're
posting
adoptable
pets
there.
We
have
one
for
the
arts
and
events
one
and
then
the
sustainability
ones
a
lot
of
fun.
We
post
a
couple
of
di
DIY
projects.
There
was
one
I
think
I
did
last
week
about
rain
barrels
that
we
had
sourced
from.
I
think
in
other
cities,
pinterest
board,
so
there's
all
sorts
of
engagement
that
goes
on
between
pinning
Andrey
pinning
things.
D
It's
important
if
you're
repeating
things
to
attribute
credit,
if
it's
not
obvious,
because
it's
just
good,
karma
and
best
practice,
but
that's
sort
of
what
we're
doing
with
our
Pinterest
board.
I
included
the
shop
local
one
because
it
seemed
like
the
most
relevant
for
the
business
community,
but
we've
got
others
as
well,
but
that
are
relevant
that
you
might
want
to
check
out
other
local
Pinterest
boards
of
interests,
North,
Shore,
Convention
and
Visitor's.
D
Bureau
is
a
really
good
one
to
follow,
because
they'll
retweet
Andrea
repent
20
of
your
content,
if
it's
relevant
any
of
their
boards
and
they've
got
plenty.
I
think
it
was
something
like
a
dozen
boards
in
different
topics
enjoy
illinois.
Is
the
statewide
tourism
they're
doing
their
campaign
with
little
traveling
lincoln,
where
they
take
pictures
of
the
little
lincoln
doll
sitting
in
front
of
different
different
points
of
interest
around
the
state
and
then
make
it
better
magazine?
D
Also
has
another
like
sort
of
North
Shore
focused
pinterest
presence,
where
they,
they
post
things
from
different
businesses
from
around
the
North
Shore,
so
those
are
good
ones
to
follow.
They'll,
probably
follow
you
back.
They
followed
us
so
they're
good
connections
to
make
sort
of
forge
those
relationships
and
that
engagement
and
drive
more
traffic
back
to
you.
So
that's
it
for
me.
Cindy.
A
A
How
you
I
had
I
was
not
aware
of
that
statistic
about
the
80
minutes
of
browsing
that
the
average
interest
user
is
doing,
which
is
just
huge
I
mean
I
would
wager
if
that
could
be
double
any
other
platform
right
now
so,
and
also
the
demographic
that
you
mentioned
the
middle
to
upper
income,
female
demographic
that
also
coincides
heavily
with
huge
buying
power.
They,
especially
if
you
look
at
from
a
household
buying
standpoint.
D
It's
mom's,
it's
women
with
kids,
the
other
interesting
thing
that
I
remember
if
I
I
made
a
note
of
before,
but
the
best
times
to
post
and
when
that
traffic
really
peaks
is
actually
in
the
evenings
from
8pm
to
1am
it's
after
the
kids
have
gone
to
bed
right,
I'm,
getting
on
pinterest
and
she's.
You
know
doing
shopping
and
looking
at
pretty
DIY
ideas
for
the
house,
and
you
know
planning
a
fantasy
wedding
for
some
money.
D
A
Are
you
finding
with
like
I,
was
going
to
call
it
an
old
platform,
it's
kind
of
silly
to
call
pinterest
an
old
platform,
but
it's
a
little
bit
older
than
some
of
the
other,
like
the
really
latest
and
greatest,
like
snapchat
and
so
forth,
which
are
basically
mobile,
only
type
apps
pinterest.
It
kind
of
see
exponential
growth
when
desktops
and
laptops
were
still
relatively
popular,
so
it
was
kind
of
originally
built
for
a
kind
of
a
desktop
experience.
What
are
you
finding?
As
far
as
now,
this
huge
shift
to
mobility,
smartphones
and
so
forth?
D
Absolutely,
and
especially
with
tablets
things
like
iPads
Android
tablets,
it
works
on
phones,
you
there
is
an
interest,
yet
there
is
a
Pinterest
app
that's
available
for
definitely
iphone
and
android.
I
think
it's
also
on
Windows,
Phone
and
maybe
blackberry
I
could
be
wrong
about
that.
But
definitely
this
the
two
main
os's
have
a
Pinterest
app
on
the
site,
displays
pretty
well
in
the
app
in
the
browser.
It's
mobile-friendly
and
it's
definitely
sort
of
adopted
really
well
both
to
a
desktop
model
as
well
as
mobile.
Okay,.
A
Great
and
now
it's
funny
because
I
used
to
think
that
Pinterest
was
going
to
be
kind
of
a
fat
and
that
would
kind
of
fizzle
out
after
a
year
whatever
and
I
was
really
really
wrong
on
that
one.
So
and
then
what
about
I
did
not
to
put
you
in
the
spot,
because
I
know
we
haven't
probably
experimented
with
it
yet
on
pinterest.
But
can
you
talk
a
little
bit
more
about
paid
pins
and
how
that
might
apply
to
small
businesses
or
why
they
might
want
to
consider
that
as
an
option.
D
And
it
is
such
a
new
thing:
we
haven't
really
done
much
with
it.
I
think
it
just
rolled
out
either
end
the
last
year,
beginning
of
this
year,
but
if
you
have
like
a
cool
new
product
that
you
know,
will
probably
drive
traffic
to
your
site
effectively.
That
might
be
something
that
you
want
to
do:
a
paid
10
4
if
you've
got
an
event
or
sale
coming
up
that
might
be
worth
including
I.
D
Don't
know
at
this
time
what
their
pricing
is
like,
but
I
would
imagine
it
would
be
comparable
to
something
like
a
Twitter
or
Facebook,
where
it
would
be
like
a
pay-per-click
kind
of
thing.
But
don't
quote
me
because
I
haven't
done
much
with
it.
I
know
that
it
exists,
but
we
haven't
quite
gotten
there
yet
for
the
city's
pinterest.
But
it's
something
to
be
aware
of.
Ok.
A
That's
great,
thank
you
so
much
I
was
really
informative.
So
now
I
think
we're
going
to
switch
over
to
Jessica
at
the
chamber
and
let
I'm
just
going
to
talk
about
some
of
the
things
that
she
does
at
the
chamber
and
maybe
a
couple
examples
of
other
local
evidence
and
business.
Doing
some
cool
things
with
social
media
yeah.
E
Thank
you
that
was
great
kind
of
to
piggyback
off
what
Jeremy
said.
With
the
contest
the
chamber
and
I've
noticed
some
other
organizations
have
had
a
lot
of
luck
was
doing
contests,
for
example,
on
facebook,
I
do
a
throwback,
Thursday
contest
where
I
try
and
you
know,
put
up
a
little
trivia
question
about
email
from
evanston
history,
and
we
get
a
lot
of
good
interactions
of
other
people.
I
give
out
a
prize
for
the
first
person
who
comments
with
the
correct
answer,
and
it
also
allows
people
to
use
hashtags
as
well.
E
You
can
kind
of
follow
I
know
found
when
they're
chef
Nicole
was
up
for
that
best.
New
chef
award,
their
hashtag
girl
chefs
Rock,
got
quite
a
bit
of
following
and
I
know
someone
mention
the
Chicago
North
Shore
Convention
and
Visitor's
Bureau
during
their
restaurant
months.
They
also
a
little
instagram
contest
where
they
you
know,
is
that
take
a
picture
of
your
food
and
the
best
photo
will
win
a
prize
and
they
got
a
lot
of
great
interaction
with
that.
E
E
So
if
you
want
to
do
I
think
the
next
step
up
is
like
ten
dollars
a
month
and
I
think
that's
really
great
because
like,
for
example,
I'm
going
out
of
town
next
week,
so
I'm
going
to
be
out
of
the
office
so
before
I
leave,
I
can
schedule
all
my
posts,
so
I
don't
have
to
do
it
when
I'm
off.
So
you
can
put
any
kind
of
pictures
up
there
in
any
kind
of
platform
from
LinkedIn
to
facebook
to
pinterest
it
instagram.
So
that
is
really
great,
especially
for
busy
people.
E
You
know
you
don't
have
time
during
the
day
to
step
away
from
your
store
at
you
know
the
peak
times
to
make
a
post.
You
can
schedule
it
so
I
think
that's
really
great.
Another
great
organization
that
has
a
great
social
media
presence
I
found
is
jj's
lyst.
Do
they
have
on
their
website
a
disability,
aware
directory
where
businesses
can
participate
in
that
directory
and
be
listed
and
each
week
they
feature
a
business
to
love
and
they
always
post
that
on
facebook
and
twitter.
E
A
E
A
I,
like
your
your
mention
of
HootSuite
scheduling,
I,
think
it's
really
important
for
small
business
owners
who
again
are
wearing
so
many
different
hats
and
so
busy
and
they're
trying
to
do
17
different
things
at
once,
and
the
ability
to
I
mean
you
look
at
you
could
if
you
could
be
ten
o'clock
on
a
Friday
night
and
you
could
spend
all
of
your
posts
for
the
upcoming
week.
If
you
want
to
do
it
that
way,
yeah.
E
And
if
you
I
mean,
if
you
have
I
mean
too
many
platforms
for
the
free
account,
I
think
the
free
account
maybe
only
allows
you
a
few
platform.
So
if
you
wanted
to
do
kind
of
like
all
of
those
those
core
platforms,
let's
go
four
or
five
core
ones.
It's
super
affordable.
It's
like
I
think
we
pay
like
ten
dollars
a
month
or
something
like
that
should
be
able
to
post
on
all
those
platforms.
Yeah.
A
E
A
Primarily
and
at
least
initially,
it
was
the
scheduling
thing
that
I
really
liked
and
then
you're,
correct
and
so
far
yet
is
the
free
plan
which
I
always
recommend
people
start
with
the
free
plan.
You
can
always
buy
grade
to
the
next
plan
up
which
is
like
nine
or
ten
dollars
a
month
which
to
me
is
money
really
well
spent.
E
Yes,
that's
very
affordable
and
something
I
kind
of
noted,
I,
don't
know
if
it's
true
or
it's
just
a
myth.
I
have
read
in
some
places
like
especially
for
facebook
posts
that,
when
you
post
through
some
third-party
sites,
like
HootSuite,
that
you
kind
of
have
to
be
careful
because
it
kind
of
maybe
might
reduce
your
visibility
a
little
bit.
So
you
know
I,
don't
know
how
much
truth
is
into
that.
E
A
I
totally
agree
with
you
on
the
Facebook
we
on
the
Facebook
issue
in
HootSuite.
We
also
we
use
to
send
everything
out
for
HootSuite
and
then
we
change
and
generally
now
we
we
submit
our
post
directly
natively
in
Facebook's.
We
are
concerned
about
the
organic
reach
issue
in
the
visibility
issue,
but
also
I
just
feel
like.
It
looks
a
little
bit
better
when
it
comes
natively
and.
E
A
Now
clearly,
if
we're
in
a
you
know
an
urgent
situation,
we're
trying
to
get
information
out
quickly,
we
probably
will
just
go
ahead
and
send
it
out
through
HootSuite,
but
I'm
glad
you
mentioned
that
one
more
question
for
you:
is
you
work
with
businesses
every
day
every
week?
What
are
you
seeing
as
some
of
the
biggest
digital
challenges
for
small
businesses
in
evanston.
E
Some
of
the
biggest
challenges,
I
think,
is
well
obviously
time
it's
really
hard
for
small,
again
and
I
think
this
is
where
HootSuite
really
comes
to
save
the
day.
It's
really
hard
for
people
to
step
away
from
there
from
their
stores
or
cash
register.
You
know
what
whatever
to
actually
you
know,
make
a
post
and
now
there's
so
many
different
platforms
that
you
know
how?
How
do
you
decide
which
post
is
best
for
which
platform
like,
for
example,
I?
E
Think
Twitter
is
more
like
in
the
moment
type
of
a
thing,
and
you
know
Facebook
posts
you
know
is
more.
You
know
it
lasts
a
little
bit
longer
the
reach
and
yeah
and
I
think
coming
up
with
content
too
I
know
there's
so
much
out.
There
I
share
a
lot
of
people's
posts
on
so,
even
if
you
can't,
you
know,
think
of
something
to
say,
I
always
just
find
of
find
an
interesting
or
great
deal
to
share
that
way.
You
still
have
the
presence
right.
A
Well,
that's
great
and
thank
you
for
all
the
work
that
you're
doing
I
can't
help,
but
think
that
you
know
with
evidence,
got
a
lot
of
a
claim,
especially
in
the
dining
front,
from
time
out,
chicago
or
whoever
it
might
be,
and
I
like
to
think
that,
hopefully,
the
the
chamber
down
had
emison
and
save
us
and
we've
helped
play
a
small
role,
at
least
on
the
digital
front,
and
being
able
to
share
our
content.
You
know
from
our
partners
in
the
business
community
and
help
them
expand
their
audience
and
expand
their
reach.
So.
B
E
Now
yeah
another
thing
I
really
quickly
wanted
to
add
and
I
know
somebody
touched
on
an
earlier.
I
think
it
was
finding
that
you
know
the
number
of
posts
you
posted.
A,
I
think
is
very
important
too,
because
you
don't
want
to
you
know,
be
away
for
a
whole.
While
you
know
the
weekend,
of
course
you
don't
want
to
be
gone
for
a
whole
week
and
then
come
back
and
posts.
You
know
five
posts
a
day,
so
I
mean
be
consistent
about
it
and
that
too
spammy.
A
Right,
that's
great,
thank
you
for
for
sharing
your
experiences.
So
I
was
going
to
talk
just
for
a
few
minutes
about
it.
For
those
of
you
that
don't
know
mary
meeker
she's,
an
internet
and
web
/
conduct
prognosticator,
and
she
heard
I
think
she
comes
out
with
this
report
twice
a
year
on
internet
trends
and
it's
it's
one
of
the
premier
sources
of
trying
to
identify
future
web
trends
and
I'm
always
trying
to
to
look
a
little
bit
ahead
on
the
trends
and
see
you
know
what's
popular.
A
What's
perhaps
a
fat
and
and
what's
here
to
stay
so
I
would
encourage
you
to
check
out
her
full
slide
slide
deck.
Basically,
at
this
address
here,
it's
basically
164,
slides
and
I
went
through
it
and
kind
of
tried
to
select
the
best
slides
of
the
most
interesting
information,
at
least
for
this
audience
that
I
thought
would
be
most
appropriate.
So
just
I
was
going
to
go
through
some
of
them.
A
Some
of
the
highlights
that
I
found
from
the
presentation,
one
of
which
is
the
growth
of
tablets,
which
is
no
surprise
and
I-
think
we
talked
about
this
with
Pinterest
and
how
well
Pinterest
is
adapted
to
tablets.
You'll
see
in
the
in
the
green,
basically
is
the
growth
of
desktops,
which
was
you
know,
good
growth,
but
not
exponential
growth
and
then
now,
especially
as
of
about
two
thousand
nine
I,
think
the
smartphone
the
iphone
came
out
in
2007.
A
A
This
is
kind
of
a
fascinating
look
of
basically
the
time
that
people
are
spending
in
different
media
forms
and
then
the
corresponding
percentage
of
advertising.
So,
for
example,
if
you
look
at
print
on
the
left-hand
side,
there
print
is
now
down
to
roughly
five
percent
of
people's
time
in
media,
which
is
obviously
a
very
dramatic
shift
in
let's
say
10
20
30
years
ago.
So
that's
undergone
a
major
shift,
but
you'll
notice
that
the
ad
spend
is
actually
not
caught
up
to
that.
A
Yet
now
it
is
showing
a
decline
on
the
ad
spun
in
print,
but
you'll
see
it's
it's
roughly.
You
know
four
to
five
times
the
time
that
people
are
spending,
so
I
think
that
there
is
still
a
lag
in
the
industry
of
people,
shifting
their
adspend
from
print
to
other
forms.
You'll
see
radio
is
about
right,
you
got
12%
times
spend
ten
percent
ads,
but
it's
pretty
close
TV
is
roughly
about
right.
A
The
ad
spin
is
holding
steady
at
forty-five
percent,
but
then
look
over
to
Internet
and
mobile
and
especially
mobile
ads,
where
both
internet
and
mobile
are
growing
rapidly
and
even
though
the
ads
button
is
growing
too
there's
a
huge
opportunity.
There
I
think
both
from
a
cost
perspective
and
an
audience
perspective,
so
I
would
definitely
encourage
you
if
you
are
spending
some
amount
of
money,
even
a
small
amount
of
money
on
print
and
other
media
forms.
You
to
consider
more
internet
and
mobile
ads
for
sure
I
really
like
this
graph.
A
This
was
pretty
interesting
to
me.
You
know
kind
of
in
the
early
days
of
facebook.
I
think
I've
been
on
facebook
personally
for
maybe
six
plus
years
kind
of
like
the
big
thing,
and
this
this
is
true
of
Twitter
as
well.
There
was
always
this
huge
Russia
who
can
get
the
most
friends
on
Facebook
or
who
can
get
the
most
fans
or
who
can
get
the
most
followers
on
Twitter
or
whatever,
and
now
we're
kind
of
seeing
this
interesting
shift
from
well
as
they
as
Mary
calls
it
here.
A
Broadcasting
fewer
messages
to
larger
audiences,
shifting
to
frequent
interactions
with
smaller
groups
of
clothes
context
and
I
think
we're
seeing
that,
whether
it's
whatsapp
or
snapchat
or
SMS
texting
or
we
chat-
or
you
know,
messaging
through
Instagram
or
other
means
I-
think
we're,
definitely
seeing
a
shift
and
it
kind
of
goes
back
to
I
think
what
Charly's
was
touching
on
with
Instagram
is
the
value
of
engagement.
So
even
if
you
only
have,
maybe
you
only
have
200
fans
on
Facebook
and
you
wish
you
had
2,000.
A
I
would
rather
have
200
fans
that
are
highly
motivated
and
love
your
brand
and
are
sharing
your
content
on
a
regular
basis
and
engaging
and
liking
and
commenting
and
sharing.
Then
you
know
2,000
fans
that
you
may
have
you
know
purchased
or
you
were
fortunate
enough
to
ramp
up
to
2,000
fans,
but
they're,
not
really
engaged
or
they're,
not
passionate
about
your
brand.
So
I
think
that
that's
a
big
thing,
I
think
sometimes
especially
small
businesses.
They
get
kind
of
pressed
like.
Oh
I
only
have
a
hundred
followers
on
Twitter.
A
Well,
if
you
have
a
hundred
followers
on
Twitter
and
they
really
love
you
and
your
product
or
service
and
they're
helping.
You
share
your
message.
I
think
that
there's
tremendous
value
and
not
to
get
too
caught
up
in
the
number
of
fans
or
followers.
This
is
a
another
look
at
basically
the
growth
of.
In
particular,
I
want
to
highlight
mobile
phones,
the
second
line
there,
which
is
about
to
overtake
TV,
so
there's
going
to
be
probably
in
the
next
12
months.
There
will
be
more
mobile
phones
in
the
world
than
TV's,
which
is
pretty
remarkable.
A
Then
you
can
also
see
smartphones
approaching
2
billion
laptops
and
desktops,
obviously
very
strong,
but
then
again,
there's
there's
the
tablets.
You
know
coming
on
strong
they're,
still
relatively
small
in
comparison
to
some
of
the
other
devices,
but
there's
still
a
huge
growth
there
from
a
tablet
perspective.
A
So
you
are
able
to
see
their
growth.
Continued
tumblr
is
still
done
pretty.
Well
though,
it's
kind
of
plateaued
a
little
bit
and
then
vine
and
snapchat,
which
are
essentially
a
mobile-only
or
mobile
mobile
first
apps,
just
exploding
in
what
not
even
quite
two
years
so
just
remind
us,
wrote
there
and
then
this
is
kind
of
an
interesting
shift
too,
and
I've
kind
of
changed.
My
philosophy
a
little
bit
on
this.
A
No,
we
should
only
have
should
only
be
one
city
of
Ephesus
an
app
and
it
should
do
multi
purpose
and
and
try
and
be
all
things
to
all
people
and
I've
kind
of
changed,
my
philosophy,
but
on
that
we're
seeing
this
dramatic
shift
from
initially
you
had
first,
this
multi-purpose
web
app,
which
is
the
old
facebook
web
app
model.
Then
Facebook
created
a
decent
iPhone,
app
right.
That
was
multi-purpose,
but
it
was
a
mobile,
app
and
now
you're.
A
So
we're
really
seeing
a
major
shift
to
the
single
purpose,
app
thing
and
even
Instagram,
for
example,
it
doesn't
have
you
know
dozens
and
dozens
of
bells
and
whistles.
It
does
basically
one
thing
and
does
it
really
well
and
same
thing
with
you
know,
whats
app
and
these
other
ones
that
are
just
really
hot
apps
right
now,
so
I
think
on
this
next
screen
here.
Dark
sky
is
one
of
the
one,
an
app
that
I
use
and
it's
a
really
popular
weather
app
and
basically
just
does
one
thing:
it's
a
mobile
app.
A
It
locates
where
you
are
and
tells
you
if
it's
going
to
rain
in
the
next
three
hours
or
not,
and
it's
that,
like
you,
know
the
weather
channel
app,
which
sometimes,
if
you've
used
it's
kind
of
overwhelming,
that
I
mean
it
gets
cool
and
it's
got
radar
and
it's
got
forecasting
stuff
and
you
could
probably
launch
nuclear
weapons
with
it.
But
the
reality
is
sometimes
people
just
want
to
know
you
know,
and
what
is
it
going
to
eat?
A
Is
it
going
to
rain
during
my
softball
game,
the
next
couple
hours
and
so
we're
seeing
kind
of
these
targeted
approaches
to
apps?
So
if
you,
if
your
small
business
is
not
using
an
app,
you
might
want
to
consider
there's
lots
of
app
folders
out
there
that
are
available.
You
can
contract
with
a
vendor
to
help
build
you
a
nap
and
maybe
your
app
doesn't
have
to
be.
It
doesn't
have
to
do
ten
different
things.
A
Maybe
it's
just
simply
maybe
you're
a
chiropractor
in
town,
and
you
just
want
to
give
people
the
ability
to
make
appointments,
because
chiropractor
patients
tend
to
have
lots
of
appointments
and
need
to
come
on
a
frequent
basis,
and
you
know
being
open
only
from
nine
to
five.
You
know
people
need
probably
24-7
access
to
be
able
to
make
appointments,
and
maybe
an
appointment.
App
is
something
to
consider.
A
Foursquare
is
another
one
that
basically
is
doing
this
unbundling
as
they
call
it
whether
you
know
they've
taken
their
traditional
platform,
now
I
think
they've
split
off
into
two
or
three
different,
targeted
apps
swarm
being
one
of
them
so
and
RunKeeper
is
another
example.
There
too,
we
touched
on
this
a
little
bit
already
about
the
social
media
traffic
referral
leaders.
Facebook
is
still
the
big
dog
at
twenty
one
percent,
but
then
look
at
Pinterest
at
seven
percent,
which
is
amazing
for
a
platform.
A
That's
only
a
few
years
old
and
then
Twitter
goes
all
the
way
down
to
one
percent
so
back
to
Cindy's
point
about
Pinterest,
basically
being
a
strong
number,
two
and
basically
being
bigger
than
all
the
others.
Three
four
five
and
six
combined
so
again,
especially
if
you
have
I
think
the
next
slide,
we're
gonna
talk
about
the
Commerce
angle.
A
I'll
save
my
thought
for
commerce,
but
this
is
also
interesting
to
buy
social
distribution,
that
the
average
article
reaches
half
total
social
referrals
in
just
six
hours
on
Twitter
nine
hours
and
Facebook,
but
this
goes
kind
of
back
to
the
Commerce
thing.
In
the
same
day,
local,
too
we're
seeing
this
really
popular.
Now,
even
small
businesses
are
getting
into
this.
It's
not
just
the
walmarts
and
the
targets
and
the
other
big
brands
and
big
box
stores
that
are
getting
it
like.
A
Amazon
is
another
example:
that's
getting
into
the
same
day
delivery,
but
now
we're
seeing
companies
like
we
deliver,
which
is
a
startup
based
in
chicago,
and
I
think
they
are
if
they
have
not
already.
I
think
they
have
already
expanded
to
evanston,
where
small
businesses
are
contracting
with
companies
like
we
deliver
to.
Basically
let
outsource
your
delivery
and
oftentimes.
It's
same-day
delivery,
maybe
just
a
few
hours.
So
if
you
have
a
product
that
people
might
have
a
sense
of
urgency
about,
there
might
be
something
to
consider
this
the
same
day.
A
Local
delivery
thing
is,
is
really
huge.
It's
really
heating
up,
so
it
might
be
something
for
some
of
the
small
business
owners
on
this
call
to
consider
photos.
This
is
obviously
just
a
huge
shift
here.
2013
and
2014
in
particular,
I
mean
look
at
this.
We're
about
to
hit
two
billion
photos
per
day
shared
on
social
media
and
part
of
this
is
you
know,
platforms
like
snapchat
and
Instagram
and
so
forth,
being
mobile
first
and
mobile
friendly,
and
so
just
amazing,
amazing
growth
here
on
the
photo
front.
A
This
is
what
I
want
to
mention
about
the
Commerce
thing,
so
this
is
as
Mary
calls
it
kind
of
the
trifecta
here:
content,
community
and
commerce,
and
even
even
though
we're
government
agency
this.
This
is
kind
of
close
to
what
we
try
and
do
here
as
well.
So
we
try
to
provide
good
content,
that's
interesting
and
valuable
to
our
residents
and
our
citizens.
We
try
to
as
much
as
we
can
foster
some
sort
of
community
on
our
different
platforms
and
then
in
commerce.
A
You
know
whether
it's
a
pet
license
or
a
vehicle
registration
or
a
business
license
or
a
temporary
health
permit
thing
that
you
might
need
to
get.
We've
been
really
focusing
on
make
in
that
as
seamless
as
possible.
So
you
don't
have
to
come
to
the
Civic
Center.
We
like
seeing
you
in
person,
but
you
don't
have
to
always
come
to
the
Civic
Center
and
stand
in
a
line.
A
The
collector's
office,
virtually
all
of
our
processes,
now
are
on
our
website
and
you
can
complete
your
form
and
check
out
in
a
matter
of
a
couple
minutes
and
we
try
to
make
that
commerce
piece
of
it
as
seamless
as
possible.
I
think
that's
really
important
for
small
businesses
in
evanston
too.
If
you
don't
have
this
ability,
you
want
to
try
an
offer.
This
ability
feel
free
to
message
me
offline,
but
basically
we
use
mu,
foo
and
stripe
to
manage
the
form
and
the
backend
payment
processing.
A
It's
it's
worked
really
well
for
us
and
we're
happy
with
that
process,
but
I'd
be
happy
to
talk
with
anyone
offline
if
they
have
more
questions
about
how
to
enable
their
site
for
commerce,
I,
think
the
days
of
having
people
mail,
you
a
check
or
come
to
your
office
during
only
during
business
hours,
and
you
know
we
don't
take
credit
cards
or
only
cash
or
whatever
the
situation
is
I.
Think
I
think
you
have
to
be
more.
All
of
us
have
to
be
more
flexible
on
that
front.
A
So
with
that
I
think
we've
covered
most
of
the
high
points
of
today's
webinar
I
think
we
do
have
a
few
questions
that
will
get
to
here's
our
contact
information
for
all
of
us
with
our
email
addresses.
You
can
also
find
us
a
course
on
social
media
but
feel
free
to
message.
Any
of
us
at
these
email
addresses.
So
with
that,
let
me
shift
ooh
I
know
we
have
at
least
a
couple
questions
that
I
want
to
get
to
here.
A
So
the
first
question
is
a
question
about
Instagram,
so
maybe
Charlie's
wants
to
weigh
in
on
this
one.
How
do
you
create
a
corporate
Instagram
account
like
you've
done
with
evanston
I?
Have
a
personal
account
on
my
mobile
phone?
Do
you
need
to
a
corporate
mobile
phone
in
order
to
create
additional
accounts,
or
can
you
make
multiple
accounts
on
one
phone.
C
Really
great
question:
you
can
make
multiple
towns,
so
what
it
doesn't
allow
you
to
do
is
travel
between
accounts,
meaning
if
you're
logged
into
one.
It
won't
recognize
that
you
are
the
owner
and
main
poster
for
another
Instagram
account,
but
I
think
that's
for
the
best,
sometimes
physically
logging
out
of
one
account,
especially
if
it's
personal
log
into
your
professional
account.
It's
probably
the
best
way
to
go
to
avoid
from
accidentally
posting
anything
that
may
not
be
suitable
for
the
organization.
C
So
that's
one
way
to
do
it
also
fairly
easy
to
create
an
Instagram
account,
especially
if
it's
professional,
especially
if
you
have
a
facebook
or
other
social
media
platforms,
already
created
really
in
order
to
create
an
Instagram
account.
All
you
need
is
a
thumbnail
image
which
will
probably
be
your
logo
or,
if
you're,
the
face
of
the
brand
would
be
a
picture
of
yourself
and
then
a
description
as
well
as
the
URL,
where
you
can
point
people
to
your
website
for
additional
information.
C
If
you
know
their
interest
is
piqued
by
the
photos
that
you
post
it
on
onto
your
Instagram
account
and
again
touch
done
it
before
in
terms
of
the
photos
that
you
post,
you
want
to
make
sure
that
they
align
with
your
business
or
your
brand,
so
that
lets
say
like
who's,
your
mama,
you
know
you
would
expect
to
see
some
of
their
menu
items
their
lattes
their
pies.
You
wouldn't
really
go
there
and
expect
to
see
something.
Is
you
know
a
car
or
something
like
that?
C
So
you
just
want
to
be
sure
that
you're,
in
line
with
the
identity
of
your
brand
and
that
can
also
go
as
far
as
even
the
filters
you
use
so
I
know,
there's
some
fashion.
Companies
that
use
Instagram
and
they'll
always
use
the
same
filter
for
every
photo
or,
though
including
a
border,
or
not
order,
and
that's
just
kind
of
how
they
differentiate
themselves
from
their
competition.
It
also
adds
another
level
to
their
identity.
A
A
Also
someone
a
Jennifer
here
on
the
webinar
mentioned
that
she's
actually
had
the
opposite
experience
where
she
says
her
scheduled.
Facebook
posts
tend
to
have
lower
interaction
than
HootSuite.
So
that's
really
interesting,
and
then
that
has
been
kind
of
as
Jessica
referred
to
it
sometimes
kind
of
considered,
maybe
a
myth,
but
that's
kind
of
interesting.
It
sounds
like
Jennifer
in
this
case.
A
It's
not
actually
better
success
with
engagement,
submitting
through
HootSuite,
then
actually
natively
in
facebook,
which
is
interesting,
I'd,
be
curious,
just
to
see
if
you
know
taking
the
same
post
and
sharing
it
on
both
on
both
platforms
and
see.
You
know
at
the
same
time,
maybe
on
different
days
to
see
how
that
pans
out.
We
have
another
question
here
from
someone
chris
is
asking:
according
to
Wall
Street
Journal,
some
twenty
five
percent
of
online
revenue
is
waste
on
fraud.
How
can
you
manage
this
better
to
ensure
you're
getting
what
you
pay
for
it?
A
That's
a
really
important
question.
A
good
question.
I
have
seen
some
article
as
the
last
few
weeks
that
there's
some
concern
about
either
online
ads
or
facebook
also
offers
you
the
ability
to
essentially
purchase
fans,
and
so
you
can
run
campaigns
and
you
can
say,
target
people
in
a
certain
area
and
where
I
spend
this
much
per
day,
and
we
have
experimented
with
that
a
little
bit
and
for
the
most
part
with
pretty
good
success.
A
We
sometimes
we
it's
just
literally
five
or
ten
dollars
that
will
spend
and
just
kind
of
experiment
with
and
from
what
I
found.
We
typically
have
paid
like
15
to
20
cents
per
fan,
or
per
like,
which
is
pretty
good
in
my
opinion,
but
I
know.
Other
people
are
concerned
that
sometimes
there's
there
is
kind
of
a
fraud
angle
there
and
so
far
as
their
then,
all
of
a
sudden
they're
noticing
that
they're
getting
fans
from
Australia,
and
this
really
and
there's
really
not
much
of
an
audience
in
Australia
for
their
company.
A
So
they're
concerned
that
that
there
is
potential
fraud
there
I
haven't
really
seen
it
there's
a
it
within
Facebook
Insights.
You
can
go
in
and
you
can
see
where
your
fans
are
from
in.
Obviously,
in
our
case,
we
have
a
tremendous
number
of
fans
and
evidence
in
Chicago
and
then
like
the
next
year,
like
Skokie,
will
Matt
Evanston
so
for
smoking.
B
I
just
wanted
to
say
that
as
being
part
of
the
chamber
for
like
eight
years
and
seeing
this
trend
toward
all
these
other
avenues
and
and
platforms
that
businesses
can
use,
I
think
this
is
very
exciting.
So
for
us
we're
going
to
be
doing
a
lot
more
visual
things
for
our
fountain
square,
our
special
that's
coming
up
during
28
and
29
that
I
don't
think
we
were
able
to
do
in
past
years.
B
A
I'm
sorry
I
was
going
to
say
that's
a
really
interesting
point
that
in
some
ways,
so
are
you
saying
that
it's
with
the
new
social
media
platforms
in
some
ways,
it's
almost
perhaps
maybe
made
you
reconsider
or
adjust
the
programming
that
you
might
offer,
even
in
person
in
real
life
programming,
because
it's
that
is
then
better
shared
on
social
media
platforms.
Well,.
B
Sometimes
people
are
sharing
the
event
after
it's
over,
like
we
have
an
evanston
women
in
business
group
that
go
online
and
share
with
each
other
and
talk
without
even
leaving
their
place
of
business,
and
it
just
seems
like
there's
so
many
aren't
avenues
for
small
businesses
to
get
their
name
out
there.
Just
like
cindy
was
saying
with
stumble
and
relish
I
mean
that's
just
one
little
photo
and
what
she's
been
able
to
accomplish
with
that
right.
A
Right,
that's
a
great
point
and
I
think
it's
is
kind
of
interesting
too.
So
if
you
did
miss
that
in-person
event,
you
can
sort
of
relive
it
a
little
bit
online
now
by
other
people,
sharing
the
content
and
the
pictures
and
the
images
and
so
forth.
So
it
you
know
ten
years
ago,
if
you
missed
the
event,
you
really
missed
the
event,
but
now
at
least
you
can
sort
of
still
follow
it
or
enjoy
least
portions
of
it
online.
A
A
A
So
thank
you
thanks
all
to
all
the
presenters
for
joining
us
and
then
also
again
feel
free
to
reach
out
to
the
chamber
or
to
city,
if
there's
anything
that
sparked
your
interest
here
in
this
webinar,
and
you
want
more
information
from
us-
we're
happy
to
be
here
so
with
that.
It's
about
1115
we're
right
at
our
time
stop
and
want
to
wish
I've
owned
a
great
day.
Thank.