City of Laredo, Texas Convention & Visitors Bureau, 1 Nov 2018

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From YouTube: 11-01-18 Convention & Visitors Bureau Advisory Committee

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11-01-18 Convention & Visitors Bureau Advisory Committee

A

A

Let's see, let's review the minutes from last meeting.

B

A

We have any questions or concerns about any minute.

A

We have a motion to approve. Do you have a second.

A

Now, let's move on to public.

C

Comments because you don't have any chairs, make a motion tips. Please your number! Oh no.

D

I didn't I apologize, I.

A

Motion to excuse those who have excused absence of absence requests.

A

Another question.

A

All those in favor of excusing hi.

C

Wonderful any opposed any opposed.

A

Okay, that left aside public comments.

D

E

Madam chair, we do have some casts here, but they're.

C

All related to the next item, which is a downtown bar Alliance, okay right either.

B

By court order minute, are there any action items that need to be? You.

F

Just do them, you just did in a minute, and you just excuse your members dose of the action items. Okay,.

C

Everything else, information on the agenda so.

A

Again have been so then, if you know when you want to be presentation, yes, certainly something wonderful.

C

We have members of Salado, Main, Street and well. Xhosa is an independent consultant, but he's been very active from downtown redevelopment and, as you.

F

All have heard from her before so.

B

And possessive.

G

Is consulted for fasting on the conference, everybody event and and I think really. Priscilla probably has the latest from the barlines Julian was trying to be here, but he's out of town and cap she's also trying to be here, but he had an event at La Posada that he's gonna be at all day today. So I don't know if you I think you all discussed this meeting with, but the Alliance right yeah.

H

Basically, what a mainstream and advocates have been doing is facilitating meetings with the bar Alliance is what we're calling it right now is very unofficial. It's rarely if ever maybe like two months in the making, but really trying to get these establishments right.

H

Now, it's really like entertainment, based establishment, so bars, restaurants, venues like for receptions and all these businesses that are popping up downtown and so basically trying to get them together and organize themselves to start creating a plan, a marketing plan, a joint marketing plan to really market downtown as a destination to go and hang out.

H

We want downtown to be the place that you think of when you say like what is there to do today, let's go downtown and you can pluck the strip moon and you don't have to you part once and you don't have to leave again because there's several establishments on ether, ministry and others and popping up around the area. So basically I guess what the bar Alliance would really like to see on Main Street would really like to see is if the CV we could somehow assist in that promotion of.

H

Like creating I can't get the words but creating like a marketing plan with us that incorporates downtown businesses so that it starts marketing it as a destination, not just the outlets, because downtime is not just the outlet. So there's there's more things that are now popping up and- and we hope that we can start working with you all to kind of push that into the marketing strategies that you will have on your website and really start working together to see how we can push that out of town as well. You.

E

Make it sound like we don't work together.

H

But we already do.

E

D

E

Done a lot of different work together, that's been continuing over the years, so I don't want you to think we don't work with mainstream. You know.

H

We're really really.

E

Great work and really on a lot of other projects, so this is just some junior add-on dream.

H

I went to help.

E

We're doing yeah.

H

You know CBP has been great with Main Street, as you know, working on different guns. So that's what we've done and we we just got me half. Therefore, what is it like? Five years, not all four years and so many other events that we collaborate on? This is just another.

H

You know thinking that were we're starting up and there's new.

H

And getting out to tour.

D

H

Outside of the radio as well so that's kind of where we were and then.

G

I think there's like 14 active yeah.

H

So we just had a pub crawl markrob on Halloween. This is the second one that we've put together. This is the first one that we did with the official bar Alliance. It.

F

Was this house Friday yeah 26.

H

And we have such a good turnout, the first time we did it for Saint Patrick's Day. We had about 270 participants. This time around. We had 388 participants.

D

H

So- and these are just rough numbers by the people that actually go and get the postcards, but there were so many people out. There was.

G

Three times that much.

H

Yes, probably a thousand.

G

People by my observation.

H

Yeah it was, it was really packed. Everybody was really quite on the first time we did it. We had nine participating bars and the this the second time around we had almost well, we have 14 and that improv is almost all of the parts that know each other and there's a couple that are going to be opening up soon.

H

So that's really exciting as well, but really just you know, trying to get the word out there that there is this nightlife, that's growing, and not only to the community, in our local community but outside of Laredo, and is there.

G

A couple of other things.

D

That I would wanted.

G

To mention to the board and to the staff, this is maybe.

H

Thinking through.

D

A broad strategy.

H

G

This arts and entertainment piece or the entertainment piece a destination. So there's one of the things that and it's not a criticism on anybody but bars as out of the outlets as Louisville, salad, whoever they tend to create their own marketing effort right and kind of capsule, a ting, a broader, unnecessarily a brand. But a strategy where the.

I

Tax, that's I, see where tactics all fit in would.

G

Be very timely, particularly with dissolve the bars have their following. Some of them are, you know they and it's all they're. All and my eyes are all very young, a very young crowd, but.

D

That's not always going to you know so, for.

G

Me, like folks, my age and older work, where I'm.

D

Waiting to see which bar.

H

Is actually gonna.

G

Page to the larger, the older, the older crowd might bracket and above, but in any case having a broad strategy that brain sees folks does all of them have turn my eyes, a very huge successful social media strategy and they're.

J

All very different, but at CBB I think.

G

It would be very helpful, as as we pitch to to earn hotel night's visitors to actually have a strategy where they get wrapped in.

D

G

Encapsulated in that broad strategy and we've.

D

G

Others, you know how that, for.

D

G

Be I'm speaking externally with the outlet Shoppes their branding now has been broaden and be they think they see that value and the more we showcase. Our entire downtown I think that more people will come and not just locals, but also visitors for them is trying to get the locals into their there. Their venue, but those.

D

Those are the the observations.

J

That I and there's.

D

Real excitement with with.

G

That group, so I think having any added value that comes to CBB would be very helpful to them. They would welcome it and one of the things.

H

G

I should have assumed anything different, but they're, all very smart entrepreneurs and if they manage to survive in a distressed, downtown because they're doing some things right, I think the oldest one in the oldest part, is on the rocks, which is 8 plus years.

D

J

H

Knows his strategy and he knows his.

G

Market and he doesn't steer away from from that. What we need is to brand it over a broader I think it brought her perspectives from so that so that encapsulates really. You knows, we know when we say we're going we're going downtown or a guest. Is that level silo or at merio or wherever or embassy? You actually have.

H

Something that tells.

F

G

Story about downtown and then you you can encourage.

F

An ask you, a question on that. Just so I know that folks have to get going.

F

Perhaps today, but host I've heard you say and of context of other meetings that you don't expect the city to.

C

Do everything for everyone that and that you are actually asking private sector to step up and take some of the lead on this in terms of that broader downtown marketing idea, are you expecting us to lead the charge on that in terms of us being city of Lorado? Not just see we be know.

G

I think it'd be I.

C

Don't think that's coming from elsewhere, I guess that's my question. No.

G

I think the leadership is gonna, it has to be mutual leadership. There are some folks and I. We saw that you were there when there are some folks, even in the Alliance that have a stronger voice stronger, both pressings.

D

G

And they understand strategy is get those folks kind of new participate in some leadership. So.

H

That everybody is part.

G

Of whatever that, it's not.

D

Really a brand.

G

But it's an effort right if you're gonna, if you're deliverable, is a small brochure, that's available at every hotel to move to increase the level of amenities in our city or to at least depict them. You would want everybody participating, but we wouldn't I, don't think that'd be good to do without CBB being part in in some partner leadership there, because.

H

You also have a grand strategy.

D

G

Which what you perceive as being a destination but I, think you'd wanted to it jointly. The other piece of this is the redevelopment piece of the downtown which, as you already know, we're already have we're fully engaged with with the city, the water.

D

G

Basket and trying to get the downtown clean and the low-hanging fruit and all of that, but in terms of just tangible deliverables, whether it be on that are digital on a website or at hotels, you'd be good for everybody to be an agreement over what that should look like Dziedzic lee and message wise so that it resonates outside of Laredo and brings more more folks down here. That's my.

H

Opinion right there and the bar Lance when we started with them, it was really for them organize themselves so that they can create a strategy also on within themselves. I think it's really just adding all of these components. Mainstreet, that's also a strategy for us. How can we brand downtown as a destination? So I think it's really just all of these entities. You know trying to really explode downtown and get the word out is really good. Is.

E

That a priority from your board priscilla have y'all set that out in a plan.

H

It's no because we're we're just ending our fiscal year and we're it's starting right now and that's what we'll do our strategic planning, but it is on our agenda to put together that's.

E

H

Why we started to help the facility facilitating the violence and stuff so that we can use? These are all components of what downtown I mean. It's really intermission so and.

G

The role of Main Street is important because it keeps there. You know, there's me and there's a signing sheet and there's things of what's coming up, that's gonna, be very helpful, is as much as it might seem rudimentary. It's critical because folks are busy they're, usually not available during the mornings. You know.

J

So you've got to work.

G

With them even at meetings and need to be evening to me, it's it's getting to do some sort of deliverable, that's with an accepted strategy that everybody thinks okay, this works so that it's a so stuff is sellable and it means ruminates to two hotels in and visitors, so and even just knowing you know which bar belongs to which age group so to speak. You know because.

D

G

Question every year, if you're.

D

At Embassy.

G

You know we're going downtown: where should we go so that's kind of like a deliverable that speaks to that I? Think the Austin in Austin TX website we've shared before another bees or Austin love right or what is it I think.

C

Yes, yeah I think it's Austin love throw 65 yeah.

G

It's a website, man.

D

It's an app and it shows you you know, what's available in different.

G

Locations downtown in other places, but.

D

That's to me, that's where I think we, the.

H

G

Ones don't see.

D

G

Necessarily as competitors, because it's the.

D

H

G

Have an established market, so they just want to keep it consistent, avoid your your city, you know any any fights and any of those issues that could break down the whole system. So those are the things that that they're working on the.

D

New ones are kind.

G

H

G

Segments right, but but the established ones they have their market pretty much saturated and in place from my side and just I think maybe as a deliverable for this. This, for this exercise this morning, is to maybe have a joint meeting between a few reps come up with what would be a look and feel or a mint of strategy.

D

Brought strategy.

G

What is it wrapped under what the deliverable look like and then put it.

H

D

H

Successful and so it is an issue, but though the group is working together to figure out different ways advocating for better parking and in.

G

Communication, because when I came to the pub crawl, the the parking lot I think that we then thought that was well. There was you guys who were already.

H

Really busy because.

G

I was I, didn't get her to like 8:45 I was.

H

The only one that was.

G

Using the parking lot over there so.

H

It's a lot of it is about. Maybe the deliverable.

G

Does have to show where you can park right, because there's got to be at least 30 spaces, probably more over there and I was the only one there and then when I left there was three other cars. But it's that's a block away from the pub crawl, yeah and, and it means just tremendous traffic going to be there drink, drink event and.

H

Then the next day there was another event as tremendous.

G

D

H

A good point because.

G

Some on the funding of western side of he could be there. I thought they had enough parking, I'm hearing from happy.

D

Hour, the other day that they're already set you're.

G

Actually, from I.

H

Think we're really relying on that before we say. There's going to be a race and leaders are just gonna. Be that because we really don't know and if they're in they might just be in a certain section for a certain reason, I mean there's different strategies that were explained to in the day of the workshop. That can work in different areas for different different situations and.

G

We asked about, we were, we were at the same session and we asked him to release the inventory early cuz it there deliver bullets and I think in January to release a draft or something but.

H

It would help if they were saying that there's.

D

A thousand.

H

G

Parking meters downtown a lot of leaders in.

D

Addition to the city.

G

Parking lots and, in addition to the private parking spaces, so.

J

If they can start releasing that.

G

Inventory to us I think it started ourselves starting to to kind of lay it out. I know you already started, or the preliminary parking lot plan or a parking lot map, but I'm, gonna, I'm, gonna, say I. Think, there's probably enough parking.

H

G

You know we were at that workshop and somebody that works on Eagle Street didn't realize that city parking lot. That's actually it early a block and a half from where she works and she's parking three blocks away from so.

D

Some of it is just in.

G

From misinformation or lack of it, and hopefully through Main Street and other groups and and latifa's point- is I. Don't.

H

Think the city needs to do everything I think.

G

That the private sectors is now kind of activated to help out it's a good time for it and.

B

I think just the way it works best. Oh yeah, cuz I mean the city can't take on all of that responsibility. No at the private sector, there they're successful businesses and maybe with the Alliance and everything you know they could come up with their strategic plan, and maybe at that time you know bringing complete plan and see how it all works, so that.

G

A

I was going to mention you know, since the Alliance I mean those are the business owners that are actually there downtown, they see the traffic low, they understand the area. So if you all plan to have a meeting which I definitely need that'd be fantastic, they should definitely come prepared. You know bring those because I like we're saying with the parking. If you endorse a certain area, I think people are more likely to go use it because then they feel a little more secure.

A

Knowing like oh okay, they're saying that this is an OK space like that's, usually a big concern right, you just don't. If you don't come downtown frequently enough, you don't know what to trust where snow is safe for you. So that's definitely an idea. They should come to the meeting with you know some proposed areas that you're interested in that way. They can cross-check see if that's even possible and then yeah bring you know.

A

I mean devote the your life needs to sit down and kind of come up with a little Kent nanak full flashed campaign, but you know some messaging or what is that you want to say specifically and just a bare-bones outline of you know. This is what we want to accomplish. This is what we're kind of thinking that way.

A

You know you're bringing not maybe a fully finished product, but something that the Seabee can advise on with their experience and their knowledge of you know what's worked and what hasn't and then you know you guys could be other results. You have a a pretty good something that you can roll out pretty quickly. Just so long as so, you know like not to fully rely on them like who's, doing what I'd say come with as much as possible. Yeah.

H

Well, I, don't want to be the message here.

D

H

Reliance is not neither is Main Street, relying on T V V. What we're asking is a partnership to help.

D

H

Guys have such a big marketing strategy. Then you guys go to 130 and you guys go to a lot of places out of town, just another tool for the for the business and some time to be able to use so I. Don't want that. But.

G

It's a tool both ways: yeah my CV.

K

Wants to have the nations right and I'll tell you right now, I'm always looking for content. The marketing team is always looking for content. You know that we have a calendar available, that's available to the public. If you know at these six seven meetings that you have I hope that you all have informed those bars that anybody can log on create their account for free upload, the information upload, a flyer they can do that at their leisure.

K

You know because I'm also I mean we've got a very skinny staff as well, so we're trying to put tools out there so that anybody can go ahead and go on, and you know utilize that tool I'd love to be at the table when you all have this meeting, so we can go over. You know this schedule that we've got you know coming up for you know 2019.

K

We do run on an October fiscal, but in regards to our marketing you know I'm working on a January through December calendar, where I'm looking at newsletters and I'm. Looking at eblasts, where you know, perhaps we can go ahead and do you know promotions on certain bars? You know partner.

D

K

Hotel with the gift card from businesses, you know again pushing the shop local support, local. You know, angle, that that seems very popular, not just with the locals in town, but those that are coming in from out of town. You know that was a highlight that that we touched on with the Mexican media that came in, and you know so so I would like to take that together, but um you know make sure that everyone is fully informed on. What's already it's.

D

Already able to be illness and.

K

You know, if you all do have a brochure you know one of the services that we do is we can go ahead and make those deliveries. You know on your behalf what.

H

K

G

Have somebody helping with their marketing potential marketing program very uh as.

H

A group this is okay, so when it started two months ago it was with the bar cross, so it was really just.

D

Like organizing the event or whatever in.

H

Between like these meetings, we kind of throw in there like hey, okay, broader perspective of what's going on here, and you.

L

Know so it's a very.

H

New, it's very fresh for everybody, so we do basically what I tell the wiring alliances like Main Street use us as your tools. We've we've done. Several events will get you the resources that you need. If you need to you know somebody from the sitting here for mining heard. You need something like we'll try to get you those resources so that they're able to have whatever their needs are right to get their voice heard.

H

So definitely all of these things are the on the agenda designed our meetings to say, like hey, you guys, you guys can uses or you guys can do this or a tree custom is like you know, we're just always trying to give them information. So definitely, if I could invite you to one of their.

D

H

Way, you can kind of give a brief presentation on how CVB could assist them with how they can use your website here.

K

H

Would be really awesome to.

G

Also kind of educate him over how you pitch the city right so that.

K

On the rock and yeah I mean he was one of the creators or of our official drinks, so you know he's one of the ones that have jumped on with I mean octave from the very beginning. So we do have a connection there.

D

Are these new little bars.

K

That have started to pop up, but you know I'm waiting to see who's gonna be whiskey, who's going to be Escobar who's going to be that other one. You know, and of course, and in regards to to partying and meters I mean the way I see it bars, don't open downtown until after six o'clock and.

I

K

By that time the meters are free well, but.

H

There, when I go when we'd speak to the establishments, a lot of them are because the meters are free. A lot of people are parking there overnight and they're, taking up the spaces that the local community could use right over and others that well.

K

The best, because another do this.

M

Are you conversations come up and.

H

Then we kind of try to leave them in the direction of where they should go to.

G

Met these two that we've been making we've established a.

H

D

G

With let's eat them from one another.

H

Oh you guys. We met at your office.

G

Mm-Hmm, so that's been helpful. We were supposed to have another meeting today, but because June is gone, we're doing it next week, but that's a policy change issue that we're going to happen.

D

G

Actually, not only do locals, don't you they don't get to use that meter, but you don't get to clean the street yeah. So.

K

G

Your downtown's really kinda.

K

The street sweeper still.

G

Goes regardless of their cursor there, but.

K

It doesn't clear ours.

G

D

Kind of sneakers come out.

G

The Lord sweepers, but.

B

What time do they come out like, after, after my loser, I.

G

Would I have not seen them before then so I would imagine it's after the two o'clock. I, don't know it's that schedule, but I don't know it's we're getting a schedule. Actually cuz someone was gonna, bring that to us or we could.

D

B

Don't even the cars they're all as.

G

Soon, as you get closer to convict, you start seeing.

D

I'm speaking specifically,.

G

Funny thing really because I have witnessed it and there's nobody in the bars, because we went in like 10:30 and there's very few people, but all the strip is full beds. You get to be there two blocks on both sides.

B

It's 10:30 at night at 10:30.

G

At night and then.

K

No bars are in people, they walk.

G

Morning, where the meter starts uh-huh charging Hammond's and then they they go.

H

To well, this is where the consultants for jump from the parking study, we're kind of saying. Okay, if there's an issue in a certain area of not having free parking after six, would help so that they don't just part their vehicle there. You know so there's different she's up there, yeah yeah.

G

And then, the next day, when we went back to Lucas, we looked at some work that needed to be done on landscaping. The street was then it was broken glass. The street sweeper never got to it. So.

I

D

Of all the park, cars and that's, if that's.

B

Every night that.

G

Street probably hasn't been cleaned in well.

B

I think that those issues need to be resolved no.

B

You know, I would suggest that you know we bring something that is comprehensive and thorough. Yes and.

G

That was not the purpose of the visit, but.

D

G

Ready to connect this and the.

D

Cvb with the lines and.

J

I think maybe that's a good start is for.

G

J

And for you to.

B

Join us and that.

G

Meaning and if we need to make it a small group, maybe we asked who wants to be involved in marketing and then we can worry. If you want to train them, we can.

H

G

It's hard to get them in the morning. Yeah they're.

K

Not here obviously doesn't.

G

We had a couple of them show up but hard for them. Do they work, probably work? No.

K

And I mean even if it's an after-hours meeting after five o'clock, I mean that's fine or.

H

They are there usually I.

K

With it with the nuts notice, I mean what was it about? Definitely, you know be there yeah and don't say it was for Mike from a team. We definitely.

A

Are us what is best don't.

K

A

That information with us appreciate.

C

It we will, he was it one. Yes, sir, that's wonderful.

A

Move next to be review of the year.

I

Everything is coming good and there's we were in our second month, so we kicking up like Mike said you know, making about the marketing so a lot of stuff that we are doing for the year. It's a little by little kind of sorts. We're gonna see those changes coming in into our counter. Bobby starts spending the money so but everything it's looking looking good we're doing this past two months, we've been very busy this week was very busy for us and and also many guests have to eat so I wanted to ask a manager.

I

We could kinetics use every course and, and that kind of like one of the things that we did. This is yes.

D

You guys need to step up yeah, so we don't.

I

Want any this choir and stuff like that, but this Monday and Tuesday we hosted 38 individuals for month of a combination from media travel agents and we we did something at the outlet Shoppes at the mall and and then we did a tour of the of these things. Our arena, the unit rate Stadium play more. We got to expose them of all different things, one of the things that we did. Obviously they stepped out, but we already started promoting the bars here in downtown.

I

So all the travel agents that got to you know see show them a little bit of the downtown. Obviously, in two days you can't show the whole city, but we tried so many things and meanie tradeshow as well. At the other shops, we got all the travel agents. We've got some attractions, we got some hotels and, and some of the like the Laredo. He was one of the.

D

I

Of the booths there and a few hotels that participated, a WBCA was another one. We had the risk that for the birding first of all, so some of these people were not even aware like how the birding was something very important for our community nature, nature and all that, so the wildlife everything has to do with all that.

I

So we had, we have ten agencies, travel agents that came in for that Isis is the first thing that we bring them, as you heard in other meetings, as we normally go to month away, we think of few of the beautiful.

G

Ten years movie.

I

Attractions, but this year we decided to bring them here to Ladell and we finished. We did a night call that the max so they were, they were real impressed I. We actually tried it too, so it was pretty cool in my mind. What to expect and I got play, but it was loaded at the heart. So we end up finishing everything on on Tuesday and we finished anything that the more than love day, the mono that was really involved the outlets.

I

So they got an opportunity to because we were trying to do the black, fresh, pre-pro, free promotion, and so we wanted to start re selling. That.

D

I

The team was pretty involved, we this it was like, probably about a month of coin back and forth other things that we're gonna do, but it was a whole team effort. Everybody was so impressed. We did. We did a press conference at the water museum.

B

I

Got good experiment on the local news as well being that there was other events, the other press conference come this. Craig peyer's was when an event of his conference at the airport, so many the county was we got a lot of exposure from the local media as well, but even from the media for month away, they were able to do interviews so.

H

D

I

Gonna be seeing a lot of free editorial and then the newscast as well free footage of their trip to that Idol, and so it was a huge event and all the partners that participated. You know if you're gonna make it without them, and everything that the marketing team and the sales team that we did a combination was great.

I

Everybody was so pleased everybody's as blown away with the new, the new stuff that is happening from the new development with the loop 20 other boutiques of restaurants, everything here in downtown with all of ours and all that stuff, so we kind of gave them a lot of of the stuff. Obviously you know we're gonna follow up with them. Theory: nice is when we stop there they're creating a package. Words. Hotel stayed with a concert, so obviously they get there. They give their business cards to all.

I

The travel agents and and Reena has a good story from one of her friends that we were kind of telling them they live in Monterey. They came to Laredo the president.

D

That we're gonna pay to see that same artists in Monterey.

I

They came here. They they paid their gas hotel and concert and for that same price ticket that they were going to take over there.

H

So we were telling them.

I

All that stuff and and so they're like wow, they got to see it, and you know we talked about the hockey arena buffs. So a lot of the things that are coming they, they were so amazed that they're like why we always think about just the rate of shopping and shopping. I. Don't know, father is about the seven flags about the republic of their ground museum, so they were just thrilled that they did all that. So over RIT was really great and we everybody was very happy and they end up leaving I.

I

Think like that, six time they got there across floor anything they party got like at midnight. Oh.

B

Yeah, what we it's.

K

A very different experience.

K

And it was our opportunity to go ahead and show them that there's more to the radar than just shopping yeah and play more actually really impacted them. They, you know, we we told them that you know play more. Just have a history with Laredo. They stepped off for a bit another coming back and I think they hosted the group. You know like what it says or we you know, got a chance to to play some laser tag and everybody was just like all fun enough.

K

I mean it, but of this perspective, absolutely yeah, so I mean everything was just all really positive and.

J

D

K

Look forward to coming back again and, of course, they were of course very inviting to us as well they're like whenever you all want to come back. We expect you know for us to go ahead and and repay the visit as well.

K

But you know the outlet, the mini trade, show of America even opportunity for those that we weren't able to go to for them to go ahead and send individual. It.

B

Was not a hurry? There was a very, very nice thing that you know for that. Many trade show yeah that exposed to do it was no no.

I

And you didn't have to people raffle items from one night stays purses matter, gravity, Michael scores. We got the model Philippine some gift cards. They gave some from a new jewelry store, Daniels jewelry store, they gave a beautiful watch and and then they get baskets with stuff. So everybody was there like all the travel agents, man, they were blown away with a redeeming. They.

D

J

Ten minutes, some of them.

I

Probably had like about twenty minutes with each because we had I believe fifteen from hotels, attractions and local teams that participated, and it was really it was really cool. You know we really know what to expect. How is gonna turn out, but but it turned out pretty good. The people got to be me because they're so used to either ix35 or a certain area, so they're very exposed to other hotels in other areas.

B

D

K

It's it's a it's a smaller experienced at this time. We did have a nice full of media, and then we had. You know travellingjools bit that also travelled along it.

H

K

Same itinerary, just at different points of time, you know within the to eight so.

I

It's a lot of fun. You know a lot of hard work, that I think it paid off and we're very filled a lot of the at least in the travel agents. They were like wow. Sometimes we just bring a bus go shopping and we go back.

B

We're like nah lady short us on the innocent and.

I

You know we kind of do like a little tour, because it's really hard to get off on air. We go and do it so we got to see it and get exposed to some of the new restaurants, local restaurants and boutiques and I'm, like you guys, don't have to just go to the outlet mall. They know that there's so many other stories, their stores here in downtown other boutiques that are very popular and restaurants too, because they're soldiers used to I-35 right.

B

I

So kind of wanted to highlight that we do guys, obviously something Noble party once once we finish we'll probably get some like editorials and stuff like we got, will show them to you guys but um yeah. That's one of the things I wanted to know that before we use you guys so I know, I know, I have to leave them and Judy. So so, basically, that's kind of what we wanted as a team to kind of.

D

I

To you guys, madam chair, and if, if you guys, are okay to excuse them to meeting them and unless you guys have any question, I have.

J

A question yes or how? How do you determine everyone that eats or the locations that you took them to? We.

I

We kind of saw we wanted to what we did as we looked at things that the family to go, so we obviously yeah. We we focus on that new things and what? Because these people, they don't travel, just it's not just the knowledge that they bring their kids. So obviously the the new attraction is going to open up as the playing or so we knew that that was in a vehicle location, the max which there's people that they have one of the best golf courses in Monterey. So we know that we have golfers.

I

So it's trying to introduce him to our golf course as designed by Robert, Trent Jones. So and then, obviously, the model north in the outlets are to the big anchors for shopping that are big. You know.

K

If you're now they have something else to do that palliative may be good.

B

We can increase their heads advance. You know me, maybe not one, that when they were just.

I

Going to vote, you know to do that and obviously.

B

H

Is the first one, obviously, that.

I

You said we you mentioned to you we want to. We want to look at how if we do the again, both them together or we just bring travel agents another time and then we kind of take turns media, and so we kind of like we wrote rotate on or we bring them all together.

I

Don't get this yeah, that's what we noticed.

J

I

Was it was a we were able to get good, but we noticed that if we focus on one group more, then we have a bigger bang.

B

L

Have to have an interest in their you.

K

Know and the partners were really worried about you know taking the time to do individual interviews after.

D

K

After visiting with them, yeah.

D

K

Because I mean every reporter wants to get their specific angle and they don't want to look like every other stories. You know that I want to movie you over here I mean you know we invited as many attractions as possible and for those that made it you know that's great and then obviously, if they couldn't make it, you know they were still invited to go ahead and give us any information that they had that they'd like us to pass on it.

D

Was just a very it was an opportunity for them to go ahead.

B

And touch me drive away packages, they you show them, I mean if that's the same thing or you to be saying it or.

D

Showing them on a video then become.

B

An experience, yeah, yeah, yeah I think it start benefit to bring them as often.

A

As we can just because it like, if you say like it's very difficult to explain their.

G

A

J

To paint or picture.

A

With your words, I mean.

B

D

J

To be more directed, I could I.

M

J

Maybe a handful of their weddings people from what the way, because you know families are on both sides. This is kind of the.

K

Middle no definitely yeah, and if you have any pressures, that's what we.

J

K

J

K

Some way, mm-hmm.

D

K

Know because they go ahead and reach out to they have you know different presentations that they do so they can already start telling people. You know what you're looking for a median space if.

H

Your honor, he right.

J

K

Have any vent in the Raider? You know this is another option. Yeah yeah.

J

I

J

Get on I'll get to go through yeah.

I

Yeah definitely knows yeah, so it was. It was great. You know it was a good learning experience for us cuz. You know like we said: we've done it before, but smaller it just been one group this time we wanted to do bigger and but I think I think it was really good and I know they. Both the outlet, Shoppes and they've all been off. The staff were very happy. They got some some time to go shopping and, and obviously, after the golf course we they went shopping to Walmart and Target. So it's crazy.

K

D

Man, I'm and Ron, something.

K

M

For those they want to do shopping, you know on.

D

K

Time, like will take you and while waiting afraid, oh just want to head back to the hotel. You know go to sleep, you know directly to the hotel too. So we were. We were aware that we didn't obviously want to over-tighten them. You know yeah.

B

That's good. Thank you. Yeah.

I

So no, they were three Alabama. They were just. They saw something different from real that they've never really seen, because they get so Houston and I'm. The same way, too I only go to certain restaurants right.

A

I

It's not only my year for staff, hey I went to this and am I going to try it out because.

M

I

So used to Hawaii and what I enjoy so yeah.

I

You know, there's people that's the same thing. They come here to LA all day to do this. Omega.

D

T so there you have the.

I

Routine, so we're showing.

J

I

So so we shown we, we tried to show them everything throughout the city and not to date basically day.

J

H

I

Day we left them some hours for shopping, but it was very, very successful and we want to continue doing these and smaller groups and that's what we kind of wanted to show you guys that tell you guys about it in eventually, once we get some some footage and editorial, we want a percentage, because you can see the.

B

Different exposure that we got about mexican media, you know like play more and then they may want to have a day. You know for people from Ontario.

H

B

You know that you know, maybe you know they might have some tournaments.

D

B

They would like to participate and it may be too big too nice day, but I think it's the start.

J

D

B

D

Know open the door towards or something yeah.

B

D

Got to do the laser tag, and, oh, my god, is so much fun. I'm young.

I

Right these people, it's like man, I'm just kidding everybody.

I

Vibrates and I know what to expect for a man. It was a lot of fun. It's it's just that aim anything. It was even the travel agents that had so much fun like, oh, my god like I, don't think I've ever done this, and so you know and kind of being in business business. But then we got those eight minutes for them to kind of play and enjoy it and yeah yeah.

D

Yeah and it was like wow.

I

They really left there with a great impression mr. Villa, the he gave us some brochures and and some information on the that they took and pricing and all that stuff. So so I was so great. Overall ready was really good, so possibly by next meeting will already have that information that we could show you guys and if there's any other questions that you guys might have in any other reports.

K

Any other announcements.

A

That anyone would like to make departed.

K

The other this month is happening.

A

Tomorrow, you know a little Center.

D

K

The Arts that is from 5:00 to 9:00 so.

B

L

One Miami weather: what does it I'll be? The opening of the exhibit yeah.

I

L

The control of oh, that they they have a beautiful you- have a beautiful exhibit on the other nose.

D

Marlo's so.

L

Then, tomorrow we have the event from 5:00 to 9:00 we're.

K

Delving mariachi music selfie like performers, arts and crafts. You know five.

B

How is it different art, as the other, the.

L

Difference is on the TV.

K

Show The Doors Cheryl the art.

L

Show they opened the exhibit for people to go and see. You know there are more into the arts and I've seen what they the artist has created and tomorrow it's a family event.

K

The artists there that created some of the pieces- you know it's it's more.

L

K

To appreciate, as opposed to tomorrow, because it does you know there, there are so many people that are drawn to there that it sometimes might even take away from the piece. Yes.

L