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From YouTube: Follow Starbucks’ 15 Year Journey to 100% Ethically Sourced Coffee | Conservation International
Description
For 15 years, Conservation International has worked with Starbucks to ethically source their coffee around the world.​ This work has spanned four continents and benefited over 1 million coffee farmers and workers. Now, Starbucks has verified 99% of their coffee as ethically sourced, making them the largest coffee retailer to reach this milestone. Learn more about our partnership: http://www.conservation.org/starbucks
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A
Conservation
International
believes
that
people
need
nature.
That's
our
responsibility
to
protect
it.
For
15
years,
Conservation
International
has
been
on
an
amazing
journey
with
Starbucks
to
ethically
source
their
coffee
around
the
world
together
they've
created
a
new
way
to
buy
that
coffee,
one
that
is
sustainable,
transparent
and
good
for
people
and
the
planet.
This
journey
has
covered
four
continents
where
they've
improved
the
lives
of
1
million
farmers
and
workers
and
cared
for
millions
more
coffee,
trees.
A
Conservation
International
is
proud
to
recognize
Starbucks
for
ethically
sourcing
99%
of
their
coffee,
making
them
the
largest
coffee
retailer
to
reach
this
milestone.
But
there's
always
more
to
do.
Starbucks
is
committed
to
100%
ethically
sourced
coffee.
It
is
that
constant
pursuit
of
this
last
1%
that
helps
make
the
world
a
better
place.
That's
why
Starbucks
is
working
with
groups
like
eastern
Congo
initiative,
which
is
helping
thousands
of
coffee
farmers
in
the
Democratic
Republic
of
Congo
to
increase
their
production,
creating
opportunities
for
local
communities.