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From YouTube: Airport Commission Special Meeting | Sep 28 22
Description
A Special Meeting of the Palm Springs International Airport Commission to discuss new PSP logo options, held September 28th, 2022
A
You
so
much
Christina
good
morning,
everyone
and
thank
you
all
for
joining
the
Palm
Spring
airport,
commission,
Community,
branding
and
logos
special
meeting
on
Wednesday
September
28th
at
11,
A.M
I'm,
calling
this
meeting
to
order
and
I'm
requesting
commissioner
Breslin
to
lead
us
to
the
Pledge
of
Allegiance.
Please
thank
you.
B
A
C
C
D
C
C
A
This
time,
I
am
Avalanche
Dana
motion
from
the
Commissioners
for
the
acceptance
of
this
agenda
to
give
motion
I
need
a
second,
please.
Second,
it
we
have
a
motion,
affection,
no
changes.
We
will
accept
the
agenda
as
presented,
introduction
and
presentation
and
for
all
the
community
members
that
are
joining
us.
Thank
you,
so
much
for
doing
that.
You
will
have
your
opportunity
after
this
approximately
30
minute
presentation
from
our
own
Daniel
Meyer,
director
of
Air
Service
development
as
well
as
Katie
from
aviatric
communication,
so
Daniel
and
Katie.
The
show
is
all
yours.
E
Or
Miami,
okay
good
to
go
all
right.
Thank
you,
commissioner.
Donna
I
appreciate
the
introduction.
Okay,
so
I'll
say
good
morning.
Everyone
thank
you
for
joining
us
today
for
our
first
of
two
public
working
sessions.
My
name
is
Daniel
Meyer
I'm,
the
deputy
director
of
Aviation,
overseeing
marketing
and
Air
Service
development
for
Palm
Springs,
International
Airport
over
the
next
20
to
30
minutes.
E
E
Our
branding
Journey
began
in
2021,
which
will
recap
and
review
with
you
today,
but
first
I
wanted
you
to
see
the
full
path
of
the
process
to
develop
the
airport's
first
comprehensive
brand
and
the
steps
for
the
success
demonstrated
here.
We
began
with
step
one,
the
research
phase
and
our
Consultants
aviatrics
Communications
will
explain
this
and
the
other
steps
during
their
portion
of
the
presentation.
E
We
then
moved
on
to
clarify
the
strategy,
and
now
we
are
currently
in
the
design,
identity
phase
and
then
we'll
move
on
to
creating
touch
points
which
will
range
from
what
you
see
online
and
in
our
advertising
to
visuals
that
we
incorporated
in
a
terminal
complex
and
then
we
will
move
on
to
the
final
step
in
developer.
Asset
Management
plan.
E
Palm
Springs
International
Airport
is
owned
and
operated
by
the
city
of
Palm
Springs,
but,
unlike
other
City
departments,
the
airport
does
not
receive
any
local
tax
dollars
to
operate.
The
airport
is
an
Enterprise
fund
and
operates
much
like
any
other
private
business
would
like
a
private
business.
The
airport
is
responsible
to
generate
its
own
Revenue.
It
is
responsible
for
its
own
debts
and
expenses.
E
Since
the
airport
is
a
self-sustaining
Enterprise,
we
must
Market
the
airport
to
ensure
our
long-term
success,
having
a
fully
developed
brand
as
part
of
any
successful
marketing
effort,
and
it
will
help
ensure
our
future
success
and
our
ability
to
serve
this
community
Palm
Springs
International
Airport
has
never
had
a
brand
or
identity
developed
for
it.
The
airport
has
had
many
logos
of
Earth's
history,
but
a
brand
is
more
than
just
a
logo.
E
A
fully
developed
brand
is
a
commitment
to
how
we
want
others
to
see
and
experience
the
airport,
including
our
staff,
who
are
responsible
for
operating
the
airport.
This
brand
will
guide
airport
staff
in
our
quest
to
create
a
world-class
airport
to
represent
us
world-class
Community.
This
brand
will
become
our
commitment
to
this
community
and
to
those
visiting
our
Valley
in
early
2021,
work
began
to
establish
a
comprehensive
Communications
program
as
part
of
implementing
that
program.
E
The
airport
conducted
stakeholder
interviews,
internal
surveys
and
a
community-wide
survey
to
gather
existing
opinions
about
the
airport
and
its
offerings
and
to
provide
a
baseline
to
measure
efficacy
of
future
communications.
Both
qualitative
and
quantitative
research
efforts
were
conducted
from
July
2021
through
February
2022.,
in
preparation
for
The
Branding
process.
The
airport
had
already
conducted
several
focus
groups
and
Community
surveys.
E
The
first
focus
groups
were
held
in
2021
and
included
Regional
partners
like
the
city
of
Palm,
Springs,
Airport,
Executives
and
staff
business
and
tourism
Partners,
such
as
the
Coachella
Valley
Economic
partnership,
Palm
Springs
Bureau
of
Tourism
visit.
Greater
Palm
Springs,
Palm,
Springs
Chamber
of
Commerce
local
businesses
and
the
Palm
Springs
Airport
commission,
which
has
representatives
from
All,
Valley,
Cities
topics,
discussed,
include
Air
Service
facilities
and
the
overall
passenger
experience.
E
We
work
to
discover
the
airport's
strengths,
our
attributes,
its
opportunities
and
what
our
potential
threats
may
be,
such
as
Regional
competition,
our
passengers
and
region
will
researched
along
with
a
look
at
outbound
and
inbound
travel,
the
current
status
of
the
airport
and
what
the
expectations
are
for.
Our
Airport
here
are
some
of
the
key
takeaways
from
those
focus
groups.
E
The
research
found
that
people
have
a
false
perception
that
flying
from
Palm
Springs
is
too
expensive
when
compared
to
other
airports
in
our
region
that
this
airport
is
seasonal
only
and
that
we
only
have
a
few
Airlines
and
routes.
The
Coachella
Valley
is
growing
and
there
are
more
permanent
residents
moving
in
versus
seasonal
thanks
to
rise
of
remote
work,
our
airport
offers
year-round
non-stop
service
to
multiple
destinations,
but
this
information
has
not
reached
the
entire
Community.
E
Nor
has
it
fully
resonated
because
many
aren't
aware
of
what
our
airport
has
to
offer
PSP's
value
proposition
for
locals
is
constant.
Time
Savings
when
compared
to
driving
to
other
airports.
This
airport
is
an
asset
of
the
city
of
Palm
Springs,
but
the
research
also
found
that
residents
and
business
owners
in
the
Coachella
Valley
must
identify
with
PSP
as
their
airport
as
well
to
help
ensure
our
long-term
success.
E
In
March
2022,
we
had
an
independent
third
party
conduct
a
community
survey.
The
goals
of
the
survey
were
to
Benchmark
the
perceptions
of
our
airport
among
local
Air.
Travel
consumers
identify
the
tribal
Dynamic
profiles
of
Coachella.
Valley
residents
rank
the
hierarchy
of
drivers
that
Define
Coachella
Valley
residents.
E
Air
travel
choices
determine
the
sticky
points
that
resonate
with
Coachella
Valley
residents
within
and
outside
air
travel
and
then
quantify
the
reach
of
the
airport's
radius
of
influence,
including
opportunities
for
influencing
those
not
using
PSP
to
become
users
and
start
viewing
Palm
Springs
as
a
viable
option
when
they
need
to
fly
further
survey.
Findings.
Psp
owns
some
appealing
attributes
that
will
inform
the
Brand
Story
and
our
positioning.
E
But
just
as
we
learn
from
stakeholder
focus
groups,
the
market
area
lacks
understanding
of
the
number
of
Non-Stop
and
Airlines
Etc
market
area
residents
have
a
significantly
lower
awareness
of
PSP
compared
to
other
area.
Airports.
Lax
is
number
one
top
of
mind,
for
instance,
but
we
found
that
Palm
Springs
owns
appealing
attributes
that
inform
our
Brand
Story
and
positioning
as
well.
Coachella
Valley
residents
rank
PSB
as
the
highest
as
an
important
part
of
the
community,
as
well
as
a
nicer
and
less
stressful
airport
than
other
airports.
E
54
54
of
those
surveyed
are
aware
of
PSP,
but
have
not
flown
for
Palm.
Springs
of
those
that
have
flown
from
Palm
Springs
over
the
last
12
months,
79
say
is
conveniently
located.
78,
say:
PSP
is
easy
to
navigate
and
59,
says
a
comfortable
and
welcoming
interior
PSP
determined
the
brand
goal
upon
completion
of
the
market
research
and
what
it
told
us,
which
is
the
need
to
establish
a
vibrant,
unique
airport
brand
that
repositions
the
airport
for
one
that
serves
just
the
city
of
Palm
Springs
to
one
that
serves
the
entire
Coachella
Valley.
E
We
then
proceed
to
the
next
steps
to
the
plan,
including
establishing
the
Mission,
Vision
and
values
of
PSP,
with
our
on-site
staff
and
developing
a
related
airport
brand.
We
reviewed
the.
Why
and
our
next
steps
in
the
process
is
to
develop
the
airport's
first
Standalone
brand
and
roll
out
a
brand
plan
followed
by
creating
a
new
mobile,
friendly
and
Ada
website.
E
How
did
we
get
to
this?
Well,
it
started
with
what
is
known
as
an
RFP
public
agencies
like
the
city
of
Palm,
Springs,
utilize,
a
request
for
proposal,
RFP
process
to
find
local
companies
that
are
interested
in
performing
work
for
us.
Companies
submit
their
proposal,
which
includes
their
experience,
qualifications
and
their
plan
to
do
the
work
we
are
hiring
for.
Their
proposals
are
then
evaluated
by
the
criteria
set
in
the
RFP
to
select
the
most
qualified
company
that
submitted
that
submitted
a
proposal
to
do
the
job.
E
I
want
to
talk
a
little
bit
more
about
the
RFP
process,
there's
a
standard
process
by
which
the
city
of
Palm
Springs,
solicits
and
evaluates
potential
contractors.
The
city
used
this
process
to
find
a
partner
to
develop
an
independent
airport
brand
and
a
related
Airport
website.
The
airport,
branding
and
website
request
for
proposals
was
made
publicly
available
in
March
2022
and
the
city
issued
this
RFP
seeking
contractors
for
the
project.
It
contained
details
on
the
work
needed
the
Contracting
process
and
the
criteria
the
city
would
use
to
evaluate
and
select
a
company
for
this
work.
E
The
sink
advertised,
this
RFP
for
30
days
in
a
variety
of
sources,
including
online
and
in
print,
and
to
inform
potential
contractors
about
the
opportunity.
An
evaluation
committee
reviewed
the
submitted
proposals
for
compliance
and
to
determine
the
qualifications
of
the
proposers.
We
received.
Eight
total
bids
from
firms
across
the
U.S
and
even
Canada,
no
Palm,
Springs
or
Coachella
Valley
berms
submitted
a
proposal
to
create
a
new
brand
or
website
for
the
airport
in
May
2022.
E
E
The
airport
leadership
has
changed
dramatically
over
the
last
couple
of
years.
It
was
very
clear
from
the
feedback
of
the
stakeholders
and
staff
that
new
leadership
has
been
a
much
needed
positive
impact
and
we
now
serve
as
champions
for
change
previously.
The
leadership
did
not
include
the
staff
in
decisions
regarding
the
airport,
nor
was
there
any
collaboration
among
among
departments
or
staff.
The
old
waylisted
was
to
be
reactive.
Now
we
are
proactive.
E
Mission,
Vision
and
value
statements
are
the
foundation
of
any
brand.
They
describe
the
company's
goals.
The
Way
employees
want
to
work
together
and
the
way
they
want
to
be
perceived
by
their
customers.
The
airport's,
Mission,
Vision
and
values
are
guiding
statements
for
internal
staff,
so
the
airport
included
a
cross-section
from
all
departments.
We
had
airport
leadership
Marketing
in
our
service.
We
had
Administration
airport
security,
airport
operations
and
airport
maintenance.
E
E
Our
mission
is
how
our
staff
will
provide
the
best
customer
experience.
Every
day
is
ideal
that
we
will
strive
to
live
to
in
order
to
support
our
local
and
visiting
Travelers
PSP
defined
its
mission
statement
as
follows:
to
provide
an
unrivaled
experience
for
all
who
travel
through
Palm
Springs,
International
Airport,
we
will
cultivate
an
environment
that
is
safe
and
secure
and
is
innovative,
diverse
and
welcoming,
as
the
region
it
serves.
E
Our
revision
is
our
ultimate
goal.
It's
what
we
want
to
become,
which
is
a
successful
balance
of
innovative
leadership,
passengers
who
return
again
and
again,
and
employees
who
are
proud
to
work.
At
this
airport.
We
defined
our
vision
statement
as
follows:
become
the
most
admired
airport
by
creating
a
world-class
Transportation,
Hub,
loyal
passengers
and
an
enthusiastic
Workforce.
E
We
also
Define
our
core
values:
Pride
progress,
responsibility,
Integrity
diversity
and
empowerment.
A
fully
developed
brand
includes
the
core
values
of
the
organization.
The
values
are
the
foundation
of
the
brand
and
support
our
new
mission
and
vision
statements.
We
all
take
pride
in
delivering
an
unrivaled
experience
for
everyone
who
trials
for
Palm,
Springs,
International,
Airport,.
E
This
has
been
our
Journeys
thus
far,
and
next
Aviation
communication
will
take
you
through
the
beginning
phases
of
the
brand
process.
After
a
vatrix,
we
will
then
open
the
floor
for
public
comments
and
I
want
to
thank
everyone.
That's
participated
so
far
and
thank
you
for
being
on
this
call.
Today.
We
now
have
Katie's
aviatrix
to
explain
the
process
further.
F
F
We
have
more
than
100
Years
of
combined
Airport
communications
experience
and
we've
been
working
with
the
Palm
Springs
Airport
since
early
2021
to
help
improve
their
Communications
within
the
community
and
also
to
attract
more
passengers.
Here
is
the
brand
process
that
the
airport
has
designated.
It
is
methodical
and
deliberate
and
recognizes
that
you
cannot
start
one
step
without
completing
the
previous
steps,
as
Daniel
mentioned,
the
first
two
steps
are
complete
and
we
are
on
step
three.
F
The
airport
conducted
its
research
within
the
community,
those
using
the
airport,
those
who
aren't
using
the
airport
and
those
stakeholders
who
depend
on
the
airports
to
bring
in
visitors
and
to
conduct
business.
The
research
is
critical
to
knowing
how
people
currently
feel
about
their
airport
and
what
they
hope
their
airport
can
be
like
the
airport's,
Mission,
Vision
and
values.
F
The
brand
should
be
reflective
of
the
community,
it
serves,
but
also
aspirational,
and
one
of
the
other
steps
we
did
is
conducting
a
competitive
analysis
at
Pier
airports
to
see
how
the
pier
airports
are
presenting
themselves
it's
more
than
just
a
logo.
It
is
their
website,
their
social
media
presence
and
generally
how
they
put
themselves
out
there
in
their
community.
F
We
also
want
to
be
sure
that
those
proposed
ideas
work
across
a
variety
of
platforms
and
materials.
A
logo
needs
to
be
flexible,
scalable
and
work
beautifully
across
many
platforms.
So
we
don't
want
to
wait
until
step
five
to
find
out
the
preferred
option
won't
scale
well
into
a
social
media
icon,
for
example,
so
we
are
doing
that
work
up
front
after
we've
worked
through
those
possibilities,
we'll
present
them
to
the
airport
and
the
city
council
for
feedback
refinement
and
final
approval.
F
We're
not
strangers
to
the
region,
but
part
of
our
work
with
the
airport's
brand
been
diving
deep
into
the
community
and
lifestyle
aviatrix.
We
have
family
homes
here,
we've
been
to
Coachella
we've
hiked
in
Joshua
Tree
I've
done
more
than
my
fair
share
of
shopping
at
Outlets.
Crystal
loves
the
golf
courses
we've
been
here
for
bachelorette
parties
and
business
conferences.
F
F
We
also
created
a
mood
board
for
research
on
our
mid-century
modernism.
We
know
this
architecture
is
an
essential
part
of
the
community
and
want
to
be
sure
that
we
are
following
the
live:
the
guidelines
of
clean
lines,
a
combination
of
natural
and
man-made
materials
that
indoor
outdoor,
vibrant,
colors
geometric
shapes,
negative
space
and
really
bringing
the
airport
brand
in
a
way
that
exemplifies
the
community.
F
As
you
can
see,
many
successful
brands
in
the
region
are
built
off
these
mid-century
modern
ideals,
including
strong
fonts,
bold,
colors
and
geometric
shapes
a
diverse
range
of
styles
and
color
palettes
can
be
seen
throughout
the
valley.
Some
are
classic
like
the
Palm,
Springs
roadway
signs
and
some
take
on
a
more
modern
approach
to
the
color
and
font
selection.
F
So
we
had
to
look
at
the
competitor
airports
and
what
they're
doing
you'll
see
here:
Ontario
Long,
Beach,
LAX,
San,
Diego,
John,
Wayne
and
San
Bernardino.
Some
common
themes
is
a
use
of
blue.
This
is
common
for
these
airports,
as
well
as
across
the
country.
San
Bernardino
you'll,
see,
is
a
very
abstract.
Look
at
a
Runway.
Ontario
is
a
very
literal
use
of
an
airplane.
F
F
That
is
what
we've
been
up
to
thus
far.
Looking
ahead
after
the
research,
the
feedback,
testing
and
approvals
comes
developing
the
implementation
system,
and
here
is
where
we
finalize
the
look
and
feel
of
the
brand
and
prioritize
the
application
process.
The
airport
is
a
large
organization
with
many
touch
points,
so
we
need
to
look
at
every
application
to
see
how
and
where
it's
used
and
prioritize
the
many
elements
that
need
to
be
updated.
We'll
also
set
the
standards
for
those
that
have
to
reach
across
all
mediums
and
which
items
need
to
be
addressed.
F
First,
are
they
internal
or
external,
which
department
owns
the
budget
that
has
to
roll
out
that
new
item
so
on
and
so
on?
When
those
opportunities
and
budgets
have
been
analyzed,
we
will
work
with
the
airport
to
develop
the
brand
rollout
strategy
that
reaches
stakeholders
when
most
appropriate
that
likely
means
rolling
out
to
employees
first,
who
need
to
internalize
and
bring
to
life
that
brand.
F
Then
the
airport
will
bring
the
brand
into
the
airport
space,
not
just
the
intermural
opportunities
like
floor
mats
or
wall
signs,
shade,
hangers
and
directional
signage,
but
also
the
full
airport
property,
including
that
existing
Monument
sign
on
East,
Ramon
and
Gene
Autry
intersection
step.
Five
is
actually
rolling
out.
F
The
brand
here
is
where
all
our
hard
work
and
strategy
stay
off
and
when
the
community
and
travelers
will
see
and
experience
the
brand
for
the
first
time,
we
will
work
to
establish
brand
Champions,
both
internal
and
external,
who
can
protect
the
brand
and
share
its
story.
But
these
steps
are
still
a
few
ways
away.
So
I
will
turn
it
over
to
Daniel
now
to
explain
the
next
steps
in
The
Branding
approval
process.
Thank
you
for
your
time.
E
Thank
you
Katie.
So
here
are
the
next
steps
in
the
airport
renting
process,
starting
with
the
second
public
meeting,
which
is
October
6th.
So
we
have
another
public
working
Section
on
October
6
at
5,
30
PM.
This
will
be
the
same
format
and
presentation
and
while
the
same
common
opportunity
as
today's
session,
what
you're
viewing
right
now,
but
once
you
guys
to
please
know
this
time
has
changed.
It
was
originally
scheduled
at
2
pm.
It
has
now
been
moved
to
5
30
pm
on
October
6th.
E
After
that
we
move
on
to
stakeholder
meetings
and
feedback
synthesis.
New
Concepts
will
be
developed
and
or
refinement
of
current
drafts
will
then
occur.
The
airport
commission
will
review
all
options
and
make
brand
determinations
and
then
finally
it
will
go
to
city
council
for
review
discussions
and
then
eventually
for
approval
and
implementation.
E
The
final
brain
will
have
to
live
beautifully
in
a
variety
of
mediums.
As
Katie
said
everything
from
the
new
website
to
the
welcome
mats,
the
front
doors.
There
is
a
very
deliberate
process
for
the
brand
rollout
based
on
priorities,
budgets
and
production
schedules,
but
we
hope
you'll
be
able
to
enjoy
our
new
airport
brand
this
coming
spring.
Of
course,
the
brand
isn't
the
only
thing
coming
online
next
year:
Palm
Springs
is
an
international
airport
is
also
in
the
midst
of
including
a
new
dining
and
shopping
program.
E
Yes,
new
restaurants
and
shops
will
be
coming
soon
next
year,
next
season,
actually
we're
making
regular
improvements
like
our
recently
expanded
and
completed
ticketing
area,
and
then
we
have
upcoming
renovations
to
restrooms
and
the
gate
areas
are
on
the
way
as
well.
We're
also
really
excited
to
announce
that
we'll
be
beginning
an
airport,
Master
Plan
update,
and
that
is
the
ideal
time
to
address
the
existing
terminal
and
other
physical
characteristics
of
the
airport.
E
The
master
plan
is
a
short,
medium
and
long-term
hunting
document
that
will
guide
the
airport's
physical
development
over
the
next
two
decades,
and
public
participation
is
a
big
and
very
important
component
of
that
process.
So
please
be
on
the
lookout
for
more
opportunities
for
the
public
to
provide
feedback
on
our
airport.
We
hope
to
see
many
of
you
in
our
Master
planning
meetings
to
help
us
decide
where
to
take
PSP
over
the
next
20
years.
E
We're
thankful,
you've
chosen
to
participate
in
this
meeting
today.
The
Air
Force
clearly
important
to
you,
and
we
are
grateful
for
any
feedback
you
can
provide,
and
today
we
would
like
to
hear
your
feedback
on
how
you
feel
about
the
airport's
current
future
identity.
There
are
two
ways
to
share.
You
may
now
choose
to
raise
your
hand
and
provide
public
comment
and
share
your
thoughts.
However,
we
are
also
conducting
a
confidential
survey
with
details.
We
can
measure,
even
if
you
choose
to
speak
today.
E
We
are
also
strongly,
and
we
also
strongly
encourage
you
to
complete
the
short
survey.
The
survey
will
close
on
October
10th
after
the
second
public
workshop,
and
there
will
be
we're
going
to
post
a
link
in
the
survey
chat.
You
may
have
to
open
your
screen
open
on
your
screen
to
view
and
it'll
be
shared
via
social
media
as
well.
You're
welcome
to
share
with
your
friends
and
your
neighbors
too.
The
floor
is
now
open
for
public
comment
and
comments
are
limited
to
two
minutes
per
speaker.
C
A
C
Sir,
please
raise
your
hand,
your
virtual
Zoom,
your
virtual
Zoom
hand,
please
or
press
star
nine.
If
you're
on
a
phone
Bijan,
it
looks
like
you'd
like
to
speak,
so
I'll
go
ahead,
but
anyone
else
please
raise
your
virtual
Zoom
hand
to
speak
so
that
I
can
see
you
in
the
queue
Bijan.
You
now
have
two
minutes
to
speak.
D
Great
well
I
was
just
wondering
how
to
participate
in
designing
the
brand
and
as
an
artist
I
like
to
be
also
notified.
The
fact
that
there
is
such
a
thing
going
on
I'd
like
to
participate,
I
live
here.
So
what
are
the
chances
for
that
to
somehow
communicate
to
people
like
myself
to
participate
or
submit
something.
C
A
C
B
Hello,
thank
you.
I
am
just
looking
at
the
bid
documents
on
the
planet
bids
online
and
I'd
like
to
understand
the
difference
between
prospective
bidders
and
bid
results,
because
you
mentioned
that
there
was
no
one
within
the
Coachella
Valley
or
Palm
Springs
who
bid
on
the
project.
Yet
there
are
several
in
the
list
of
prospective
bidders
that
are
from
that
area.
Can
you
explain
that.
A
C
C
G
Oh
yes,
obvious,
curious,
I
know
that
this
is
the
brand
ID
is
just
for
the
airport,
but
the
the
logo
of
the
Palm
Springs
in
general
gets
used.
Many
different
ways
for
different
entities
within
the
within
the
city
itself.
Was
there
any
thought
put
into
trying
to
consolidate
or
just
bring
together
all
the
brand
IDs
that
that
deals
with
Palm
Springs
into
one
cohesive,
look
and
feel
for
an
entire
region
versus
just
the
airport
by
itself.