►
From YouTube: City Council Meeting 04-03-19 Part 2
Description
Description
C
D
B
B
D
Okay,
vice
mayor
I,
concur
with
John's
comments.
You
know,
I
think
this
is
something
we
really
need
in
our
community.
We
do.
We
definitely
are
in
a
position
where
we
need
more
affordable
housing
units.
This
fits
perfectly
into
that
in
that
zone
that
we
really
are
looking
to
increase,
and
certainly
this
also
fits
within
the
surrounding
community
zoning
for
all
the
other
properties
around
it
and
I
would
I
totally
think
this
is
something
that
we
should.
We
should
consider
approving,
because
it
does
meet
the
criteria
that
we've
been
looking
to
do
so
I
support
it.
D
A
Just
so,
there's
no
future
ambiguity
with
respect
to
this.
The
the
two
stipulations
and
the
ordinance
coming
back
will
require
that
those
stipulations
be
included
in
a
recorder,
recordable
restriction,
also
I'm,
not
sure
I,
don't
I'm,
not
sure
what
flood
zone
this
is
in,
and
so,
if
it's
in
a
flood
zone
where
there
needs
to
be
an
elevation
above
grade
before
the
first
living
story
can
be
installed,
then
the
space
below
the
first
living
story
would
not
be
considered
as
a
story.
Just
so
there's
no
misunderstanding.
B
E
B
B
So
on
a
regular
agenda,
we
have
first
we'll
start
off
with
citizens
comments
on
regular
agenda
items.
One
is
to
waive
the
competitive
procurement
process
to
replace
the
police,
/
fire
boat,
a
and
a
word
of
an
amendment,
one
for
Hydra,
hydro,
hydrogeological
surveying
of
yucca
pens,
ratification
of
agreement
with
the
Suncoast
professional,
firefighters
and
paramedics.
B
G
Good
morning,
good
morning,
Kelly
Gaylord
resident
my
comments
in
regards
to
the
proposed
Arbor
Day
new
approach,
presentation,
I,
think
the
recommendation
to
develop
an
urban
forest
master
plan
is
a
good
idea
and
much
needed
I'd
like
to
suggest
that
this
plan
also
include
identification
of
potential
heritage
trees.
A
heritage
trees
is
a
typical
Lea,
a
large
individual
tree
with
unique
value
which
is
considered
irreplaceable.
The
major
criteria
for
heritage
tree
designation
are
age
rarity
size
as
well
as
aesthetic
botanical,
equal,
logical
and
historical
value.
G
H
J
I
I
We
did
try
to
contact
Brunswick,
who
was
the
manufacturer
of
the
original
boat,
and
they
are
in
the
process
of
doing
some
type
of
merger.
Major
merger,
where
they
cannot
provide
us
pricing
for
four
to
six
weeks,
which
we
fought
also
found
out
in
a
bid.
Lee
just
went
out
for
for
the
other
police
boat
that
they
could
not
bid.
So
we
were
kind
of
between
a
rock
and
a
hard
place
we
had
when
we
originally
bid
this
boat.
I
We
only
received
one
response
and
I
think,
maybe
because
it's
a
police
for
police
and
fire
pursuit,
and
so
you
know
not
very
many.
Manufacturers
produce
that
type
of
a
boat.
So
we
contacted
metal
shark
and
they
did
provide
us
with
a
compliment
which
has
been
accepted
by
the
police
and
fire
departments,
and
we
are
requesting
Council
to
waive
the
competitive
process
and
award
a
purchase.
Two
metal
sharks
of
Louisiana
in.
B
H
H
B
There's
been
a
motion
in
a
second
to
waive
the
competitive
procurement
process
and
purchase
the
replacement
fire
police
boat.
All
those
in
favor,
please
signify
by
saying
aye
aye.
Those
opposed
motion
carries
unanimously
looking
forward
to
having
that,
how
long
was
it
gonna
be
before
we
probably
won't
be
able
to
have
it.
I
K
K
G
B
B
J
You
for
saying
that
good
morning
and
Heinen
procurement
for
the
record,
this
is
an
award
for
amendment
number,
one
for
hydrogeological
surveying
of
the
yucca
pens
council
previously
awarded
the
engineering
library
in
2018
and
we
qualified
firms
for
disciplines
and
negotiated
fees.
At
that
time,
Charlotte
Harbor,
nacked
National
estuary
program
submitted
a
request
to
procurement
to
request
responses
from
firms
that
were
qualified
in
the
hydrogeological
discipline.
J
Procurement
did
send
out
requests
for
six
firms
that
were
qualified
in
this
discipline.
We
received
one
response.
After
extending
the
deadline
two
times
the
the
response
was
qualified
by
the
department
and
we
are
receiving
grant
funds
from
Charlotte
County
CIP
funds
for
the
project.
This
is
a
lump
sum
amount
of
148
650,000.
We
are
requesting
approval
for
the
award
of
amendment
number
one
to
Southwest
engineering
and
design
of
fun,
Gordo
and.
H
B
H
H
J
B
F
B
F
H
B
E
B
L
M
Good
morning,
good
morning,
as
Melissa
mentioned,
my
name
is
Elliot
Cohen.
Vice
president
of
campaign,
communications
for
aqua
marketing
and
communications.
Our
cauldron
is
our
director
of
digital
marketing,
so
we'll
be
doing
a
tag
team
today
before
we
start
I
want
to.
For
those
of
you
not
familiar
with
who
aqua
is
so.
Obviously,
as
you
know,
we've
been
working
with
you
for
several
years
we
developed
the
branding
on
the
logo
and
the
tagline
for
the
city.
We
are
going
to
be
re-evaluating
the
tagline
we're
going
to
be
presenting
you
with
two
options.
M
To
provide
you
with
a
with
a
summary
as
to
how
the
campaign
is
going
and
just
a
brief
review,
the
city
has
successfully
implemented
its
rebranding
campaign.
There
is
the
new
economic
development
website
that
has
been
up
and
running
improved
inquiry.
Fulfillment
is
underway
here
at
the
city.
The
point
of
contact,
which
is
melissa,
is
going
well.
We
have
designed
and
produced
collateral
materials,
some
of
which
I
will
I'll
pass
that
to
you,
so
you
can
get
a
hands-on
look
at
them.
M
This
morning
we
have
created
partnerships
throughout
the
city
of
Punta
Gorda
to
disseminate
the
message
and
the
collateral
pieces,
and
we
have
launched
a
digital
campaign
which
is
underway.
We
are
about
halfway
through
it,
it's
a
two
month
campaign
and
it's
targeting
several
markets
throughout
the
United
States,
so
first
a
review
of
the
website
over
the
last
several
months.
This
is
a
website
explore
Punta,
Gorda
calm.
This
is
the
marketing
site
that
was
developed
to
provide
information
on
visitation,
business,
relocation
and
residential
relocation.
M
It
is
featuring
an
average
of
four
new
stories
per
month
that
we
are
posting
to
the
site.
The
stories
highlight
the
attributes
of
the
city
of
Punta
Gorda,
the
region
and
the
state
as
well.
The
sources
for
those
stories
are
news
organizations
plus
we
develop
original
content
for
the
website
as
well
the
stories
originally
locally.
We
are
also
cultivating
content
from
other
sources
across
the
country
as
we
see
it,
and
the
purpose
is
to
provide
a
sense
of
excitement
in
progress
surrounding
the
city
of
Punta
Gorda,
so
some
examples
of
what's
been
posted.
M
M
We
also
call
debate
stories
in
the
national
level
stories
from
Travel
and
Leisure
magazine
realtor.com
and
the
san
francisco
chronicle
of
the
three
examples
we
pulled
here
again.
These
are
stories
that
are
not
produced
by
local
media,
but
we
we
accumulate
them
from
other
sources
of
national
sources
as
well
and
then
there's
also
original
content.
So
we
have
four.
We
take
content,
that's
located
in
in
other
publications.
If
Puente
Gorda
is
mentioned,
we
will
rewrite
it
repurpose
it
and
reframe
it
as
positive
as
possible.
M
So
the
first
thing
you're
looking
at
there
was
a
an
article
that
was
in
a
newspaper
in
New
Hampshire,
and
it
was
an
interview
with
the
airport
director
in
New
Hampshire
talking
about
his
Airport.
But
as
part
of
that
story,
he
was
quoted
as
saying
that
he
was
also
very
excited
that
Allegiant
was
going
to
start
direct
flights
between
his
Airport
and
pin2
Gorda.
M
So
we
are
able
to
take
that
content
repurpose
it
and
create
a
story
that
was
positive
for
put
to
Gorda
the
Cleveland
Plain
Dealer
had
a
story
about
when
that
the
beaches
were
open
and
ready
for
business.
This
was
in
light
of
the
water
contamination
issues
and
the
last
one
is
a
is
a
story
that
we
is
original
content
that
we
wrote.
M
Having
seen
that
the
county
was
raising
its
water
rates,
we
inquired
to
see
if
you
were
gonna,
be
raising
yours,
and
when
we
heard
you
were
not,
we
wanted
to
put
a
story
out
there:
promoting
the
fact
that
living
in
print
Agora
creating
the
contrast
between
your
rates
and
the
county
rates
as
well.
So
those
are
the
three
main
categories
for
the
content.
The
last
category
is
general
positive
stories.
These
aren't
necessarily
stories
that
mention
Punta
Gorda,
that
having
to
do
with
quota
Gorda,
but
by
implication
they
would
create
a
positive
sense
of
excitement.
M
So,
for
instance,
this
is
a
story
from
the
Miami
Herald
that
talks
about
how
federal
changes
to
the
tax
code
make
the
whole
state
of
Florida
in
general,
a
more
desirable
location
when
it
comes
to
income.
So
obviously
it's
not
put
to
Gorda
specific,
but
it
has
to
do
with
something
you
would.
You
would
benefit
from
if
you
move
to
Punta
Gorda.
M
In
addition
to
the
news
content,
we
also
update
the
slider.
The
slider
is
on
the
home
page
when
you,
when
you
visit
the
website,
there
are
five
or
six
sort
of
pulled
out,
quotes
that
slide
past
you.
Those
are
cultivated
from
from
other
sources
as
well,
promoting
the
economic
development
aspects
of
the
city
or
visitation
aspects
of
the
city.
They
are
pulled
from
different
sources
as
the
new
stories
we
are
to
avoid
some
repetition.
So,
for
instance,
this
was
a
business
facilities
magazine.
M
That's
on
the
slider
that
talks
about
Florida
welcomes
you
with
a
talented
workforce,
top
ranked
infrastructure,
global
connectivity
and
quality
of
life
for
your
company
needs.
So
again,
this
is
what
you
see
when
you
first
log
on.
We
also
pulled
it
from
the
Miami
Herald.
This
is
from
The
Herald
story
that
we
put
there
talking
about
the
changes
in
the
tax
code,
combined
with
Florida
having
no
personal
state
income
tax
has
become
a
key
driver
in
the
relocation
of
many
to
the
Sunshine
State.
M
So
aqua
has
produced
two
collateral
pieces
based
on
the
the
budget
that
we
had.
We
actually
were
able
to
strike
a
very,
very
productive
partnership
with
Legion,
Airlines
and
Allegiant
was
able
to
provide
several
collateral
pieces
and
several
opportunities
for
us
within
the
budget
that
that
we
had
to
work
with.
This
is
the
Sunseeker
magazine.
This
is
the
magazine
that
is
put
in
every
seat,
pocket
of
every
Allegiant
flight.
For
the
issue
of
February
and
March,
we
were
able
to
secure
the
prime
location,
which
is
the
center
inside
the
center.
M
They
put
a
custody,
the
custom
fold-out
piece,
promoting
the
city,
foot
de
Borda,
in
addition
to
putting
that
in
primary
location
in
the
center
its
primary,
because
this
is
sort
of
where
everybody
naturally
sort
of
turns
to
when
they
open
it.
They
also
gave
us
editorial
space
so
to
the
left
of
the
insert
stay
a
while
in
Punta.
Gorda
is
editorial
content
that
we
worked
with
them
to
provide
as
well
and
then
on.
The
other
side
is
also
editorial
content
for
Quinta
Gorda.
M
We
didn't
work
on
that,
but
we
asked
them
to
put
to
put
additional
material
in
there.
40,000
of
these
were
printed
for
February
and
March,
again
distributed
in
every
seat
back
on
the
flights,
in
addition
to
the
40,000
that
were
placed
in
the
magazines,
we
also
printed
an
additional
another
40,000
of
these
separate
pamphlets
that
were
delivered
to
the
city.
So
this
serves
as
your
collateral
marketing
piece.
M
As
I
mentioned,
it's
provided
to
every
passenger,
the
premier
placement
40,000
copies.
We
also
have
secured
as
part
of
the
agreement
at
no
additional
cost
additional
editorial
space
in
the
next
edition
of
this
magazine.
So
this
is
the
February
in
March.
In
the
April
and
May
edition.
There
will
be
another
story
about
Punta
Gorda.
It
won't
have
the
insert
in
the
center,
but
there
will
be
another
story
about
the
city
of
Punta
Gorda
as
well.
M
The
40,000
copies
of
the
additional
collateral
piece
we're
delivered
to
the
city,
no
additional
cost.
We
have
taken
these
pieces
and
we
have
struck
partnerships
with
several
several
hotels
and
other
organizations
here
in
the
city
to
get
their
assistance
on
distributing
it.
This
is
currently
being
distributed
by
the
Charlotte
County
visitor
and
conventions
Bureau,
it's
being
distributed
by
the
Economic
Development
Council,
it's
located
at
the
Convention
Center.
They
they
are
handing
it
out
to
anyone
who
comes
in
their
door.
M
The
point
aboard
a
Chamber
of
Commerce
and
the
Charlotte
County
Chamber
of
Commerce
also
have
copies
of
these.
They
are
assisting
and
distributing
it,
and
then
it
is
also
being
distributed
by
several
hotels.
The
wyvern
four
points,
Spring
Hill
and
point
to
go
to
waterfront.
They
have
all
agreed
to
assist
in
in
distributing
it.
Three
of
the
four
have
agreed
to
put
it
actually
in
the
hotel
rooms.
So
when
you
check
into
your
hotel
room
and
there's
a
little
coffee
table
in
your
room,
this
is
sitting
on
the
coffee
table.
M
The
reason
why
that's
important
is
because
we
have
found
I
think
it
will
call
in
the
in
the
market.
Research
that
we
had
done
a
lot
of
the
residential
relocations
that
end
up
happening
here,
start
out
as
people
visiting
on
vacation.
They
come
and
visit.
They
fall
in
love
with
the
place
and
they
want
to
move
here.
In
addition
to
that,
we
have
the
social
media
channel,
the
Twitter
account
that's
up
and
running.
The
purpose
of
that
is
to
provide
positive
stories
about
Punta
Gorda
drive
traffic
to
the
website
and
increase
the
our
online
presence.
M
M
Amber
will
go
over
the
details
of
the
digital
marketing
campaign.
I'll
just
give
you
a
brief
overview
of
how
aqua
handles
digital
marketing
campaigns
for
our
clients.
We
utilize,
what's
called
an
in-house
trading
desk,
to
maximize
client
value,
to
reduce
third-party
charges
and
increase
campaign,
control
and
monitoring.
We
do
not
use
third-party
vendors
to
manage
and
monitor
the
digital
media
buys
that's
amber.
We
keep
it
in-house.
M
We
employ
a
digital
media
mix
that
will
effectively
produce
the
highest
possible
return
on
your
investment
and
deliver
trackable
and
measurable
results,
and
all
of
this
is
handled
by
aqua
marketing
and
communication
staff.
So
what
this
means
boiled
down
to
is
when
we
do
a
digital
marketing
campaign,
we
are
the
ones
that
are
managing
that
campaign.
We
are
the
ones
that
understand
the
client's
needs
the
best
we
understand
where
it
should
go.
There
are
no
additional
charges
where
we're
paying
a
third-party
vendor
to
manage
that
campaign.
M
B
N
So
for
our
media
approach
and
objectives
for
this
specific
campaign,
we
wanted
to
maximise
the
message
exposure.
We
want
to
make
sure
that
we're
hitting
the
key
audiences
you
know
with
this
campaign,
specifically
the
digital
one.
We
really
wanted
to
focus
on
the
economic
development
versus
tourism
and
residential.
N
Looking
for
an
economic
development
relocating
my
business.
What
does
it
look
like
for
my
staff
to
move
here?
Well,
people
come
and
visit
them,
so
it's
a
good
way
to
introduce
all
aspects
so
for
this,
specifically
the
Geo
engine.
What
are
getting
for
media?
We
are
targeting
Toledo
Detroit
Cleveland,
Cincinnati,
Providence,
Milwaukee
Minneapolis,
st.
cloud
in
Chicago,
yes,
ma'am.
N
M
Okay,
so
obviously
part
of
part
of
what
we
want
to
do
is
target
people
that
can
get
to
Punta
Gorda
easily.
So
it
was.
It
was
a
compilation
of
Allegiant
markets
who
were
the
direct
markets
that
Allegiant
flies
to.
That
was
one
of
the
first
things.
It
was
also
a
function
of
where
are
people
coming
here
to
additionally
from
what
parts
of
the
country
and
the
market
research
had
indicated,
that
a
lot
of
the
people
that
that
relocate
here
to
put
to
Gorda
are
from
these
this
part
of
the
country.
M
It's
a
winter
campaign
and
part
of
the
purpose
of
a
winter
campaign
when
you
were
a
Florida
destination,
is
to
remind
people
how
they're
freezing
their
you
know
what's
off,
and
they
should
come
down
here
and
live
and
visit.
So
they
were
all
northern
destinations
for
a
winter
campaign
and
then
the
final,
the
final
piece
of
the
puzzle,
we're
sort
of
putting
all
those
together.
The
final
piece
was
also
from
a
an
industry
perspective.
M
Where
are
where
are
the
cities
where
you're
going
to
find
the
highest
concentration
of
of
the
people
that
we
want
to
target
the
CEOs?
The
company
leaders
the
company
owners,
where
they
have
a
company
that
would
be
able
to
pick
up
and
move
and
relocate.
So
it
was.
It
was
a
mixture
of
all
those
factors
put
together.
N
Our
primary
target
said
he
mentioned.
We
were
really
looking
at
financial
and
investment
communities
by
job
function
in
Louisville
and
we
were
trying
to
reach
the
sea
level.
You
know
executives
so
weird
once
again,
very
hyper
focused
and,
as
Elliott
mentioned,
you
know,
the
campaign
is
running
March
now
we're
into
our
second
month,
and
our
main
focus
for
this
campaign
was
display
advertising
so
over
the
media
for
the
ads.
We
actually
have
samples
live
examples
for
you
guys,
so
they
are
in
html5
our
first
one.
As
you
know,
the
campaign
is
warm
up.
N
So
once
again,
the
ad,
so
it's
a
not
rotating,
going
fast
warm-up
to
moving
your
business
and
then
explore
Punta
Gorda
learn
more,
you
know,
and
these
are
the
more
actual
sizes
and
what
you
see
so
we're
we're.
What
platform
you're
utilizing
that
we're
managing
is
known
as
stock
adapt.
We
stock,
adapt.
N
So
now
we're
introducing
them
to
another
story
of
the
city,
and
it
gives
us
opportunity
to
maybe
introduce
in
a
different
way.
So
we
really
do
like
utilizing
this
platform
specifically
for
that
it's
very
limited.
A
lot
of
them.
Don't
do
that
tier
one
publishers,
which
means
they.
You
know
we're
not
dealing
with
some.
You
know
gaming
site
or
something
small,
we're
really
looking
at.
You
know
advertising
on
CNN
more
on
abc.com,
more
high-end,
more
to
your
one
financial
base
sites.
Real-Time
campaign,
optimization
is
Elliott,
says
it
is
in-house.
That
is
something
that
we
do.
N
We
look
at
every
day
to
make
sure
that
we're
optimizing
every
dollar
that
is
spent
to
bring
a
true
qualified
person
to
the
website,
intent
based
targeting
and
remarketing
I'm
like,
besides,
all
those
gos,
we're
also
able
to
bring
it
down
to
the
demos
example
of
placement
sites
that
businesses
decision-makers
visit
frequently.
You
know
they
listen
to
a
lot
of
radio
look
at
their
local
business.
They
go
to
CNN
a
lot
LinkedIn
finance
news,
podcasts
radio
streaming
sites
are
the
type
of
sites
that
that
they're
on
any
questions.
M
Thank
you.
The
last
piece
is
the
publicity
associated
with
the
campaign.
When
we
launched
the
digital,
the
digital
campaign,
we
also
put
out
a
press
release.
The
press
release
was
sent
to
targeted
markets
that
you
see
here
the
same
markets
that
are
part
of
the
campaign
as
well
as
local
media.
We
have
we
developed
a
media
list
of
450
contacts
which
included
television,
radio,
newspapers,
magazines,
blogs
and
freelance
writers,
so
they
all
were
notified
that
the
city
of
Punta
Gorda
is
launching
a
digital
campaign
reaching
out
to
those
parts
of
the
country.
E
M
Did
get
some
inquiries
we
are
currently
working.
One
of
the
things
we're
working
on
is
with
the
League
of
Cities
magazine.
We
are
working
on
to
having
the
city
appoint
de
Borda
featured
in
the
League
of
Cities
for
the
efforts
that
you're
doing
as
far
as
other
publications,
I
don't
have
the
printout
right
now,
I,
don't
know
I
couldn't
tell
you
right
now,
I,
don't
know
if
it
ran
or
not
do.
M
Have
statistics
on
hits
since
the
campaign
was
launched
her
in
the
first
and
one
month
of
the
digital
campaign?
Traffic
to
the
website
has
increased
fourfold,
so
we
have
had
a
400%
increase
in
the
number
of
people
visiting
the
site.
We
have
also
had
a
doubling
of
the
number
of
people
number
of
page
visits
to
the
site
as
well,
so
the
campaign
is
definitely
working.
How.
M
We
update
the
website
yeah.
Our
goal
is
to
provide
four
stories
per
month
and
it's
really
I
it's
it's.
It's
not
once
I
mean
it
averages
once
a
week,
but
at
times
when,
when
there's
a
good
week,
you
know
we
could
get
two
or
three
stories.
We
could
go
a
week
or
two
where
there
wasn't
a
story,
but
we're
averaging
four
stories
per
week
on
the
website.
My.
E
M
I
D
M
D
You
you
guys
came
up
with
city
of
Punta,
Gorda,
FL
com.
We
didn't
come
up
with
that.
Okay,
I,
just
think
we're
not
being
consistent
in
the
way
we're
sending
our
message
out
and
also
in
the
brochure.
There
is
no
indication
that
the
city
of
Punta
Gorda
municipal
website
is
what
it
is.
It's
it
only
says,
explore
Punta
Gorda,
calm
and
in
no
place
does
anything
else
appear
on
that
brochure.
D
I
just
think
that
we're
not
sending
a
very
clear
message,
I
think
that
the
explore
Punta
Gorda
does
not
get
you
to
the
city's
website
and
I've
had
a
problem
with
this
all
along
I've
told
you.
This
I
think
we're
we're
separating
the
two
websites
and
they
need
to
be
merged
together
and
I.
Don't
see
that
I
don't
see
that
happening,
understood.
M
And
and
again,
I
know
what
we
have
had
this
conversation
in
the
past,
so
I
the
the
website
explored
when
to
go.
Tocom.
Isn't
it's
a
collateral
marketing
tool?
It
was
never
intended
to
replace
the
the
city's
municipal
website.
Also
they
keeping
it
separate.
It
gives
us
the
opportunity
and
the
the
freedom
and
the
ability
to
update
it
much
more
frequently
and
much
easier
than
if
we
were
going
through
the
municipal
website.
So
that's
one
of
those
two
of
the
reasons
why
we
kept
them
separate.
M
We
did
I
mean
you
definitely
had
a
valid
point
when
we
went
through
it
as
far
as
making
sure
that
on
our
web
site
on
the
Explorer
web
site,
that
there
is
an
indication
that
if
you
want
to
go
to
the
city
website,
this
is
the
city
web
address.
So
we'll
update
it
with
the
with
the
city
web
address,
but
it's
more
of
a
collateral
piece
and
it
dovetails
with
with
the
other
collateral
pieces
and
the
marketing
campaign
that
we've
put
together.
B
M
B
My
go
ahead:
if
you
have
a
question:
oh
it's.
C
Just
basically
I
mean,
as
I
understand,
that
this
website
is
outward-facing
and
its
intention
is
that
and
then
our
city
website
is
for
our
residents.
M
And
it's
throw
two
different
purposes
right,
one
of
the
one
of
the
items
that
was
in
the
discovery
port
set
the
discover
report
we
did
for
you
several
years
ago
with
the
fact
that
the
city
was
set
up
very
well
for
it
for
internal
service,
but
there
wasn't
any
kind
of
marketing
tools
or
anything
that
was
set
up
to
attract
external
audiences.
So
that's
also
the
purpose
nice.
M
M
B
D
L
This
piece
right
here,
the
one
that
was
in
the
Sun,
see
the
Sunseeker
piece.
That's
in
the
airplanes,
that's
the
piece!
That's
been
driving
the
traffic,
the
most
that
I've
seen
I've
had
several
calls
from
people
in
a
lot
of
cases.
That
does
have
a
lot
to
do
with
just
the
Sunseeker
resort
itself,
because
there
is
not
a
contact
number
for
Sunseeker
for
Allegiant
within
this,
so
they're
contacting
us
to
find
out
more
about
that
resort,
but
where
that's?
L
Actually
a
good
thing
is
we're
able
to
take
that
because
there's
a
lot
of
people
that
still
think
that
you're
able
to
purchase
a
condo
at
the
Sunseeker
resort
right
now,
which
we
all
know
isn't
really
that's
not
the
case,
and
it
doesn't
look
like
that's
going
to
be
the
case
in
the
foreseeable
future.
We
do
have
condos
that
are
for
sale
here
in
Punta
Gorda,
so
I
am
able
to
refer
them
than
to
our
local
agents
and
make
that
connection
that
way.
L
They're
calling
me
back
and
saying:
ok,
well,
I
talked
to
this
person
who
should
I
talk
to
next?
What's
my
next
step,
so
that's
been
very,
very
effective
in
the
real
estate
market
so
far
is
where
I'm,
seeing
it
not
so
much
in
the
business.
Relocation
I've
had
a
couple
of
calls
where
they've
looked
for
demographic
information,
but
really
it
has
been
that
residential
drive
that
this
is
producing
so
some
results
so.
B
B
L
L
B
P
And
you
all
remember
the
intensity
at
which
we
celebrated
I
mean
it
started
in
January,
with
our
department
ordering
and
preparing
and
getting
ready
for
the
big
day
it
was
by
various
groups.
We
use
funding
from
the
Division
of
Forestry
from
the
mosaic
corporation,
the
downtown
merchants
were
participating
and,
of
course,
the
city
always
provided
some
dollars
and
especially
time.
P
So
we
want
to
continue
celebrating
Arbor
Day,
but
we've
thought
about,
and
we
want
to
change
it
to
a
new
direction.
We
want
to
embrace
the
benefits
that
you
see
there
from
our
tree
and
develop
an
urban
canopy
that
will
be
self-sustaining
and
all
the
benefits
that
we've
received
from
the
plants
and
provide
a
healthy,
sustainable
canopy.
We
want
to
see
the
beauty
day
in
the
downtown.
We
want
the
residential
streets
to
look
good.
That
is
something
we
heard
at
the
charettes
recently
from
the
citizens.
So
we
want
to
take
a
look
at
that
and.
P
And
we
want
to
go
into
a
new
plan
and
the
new
plan.
The
new
direction
that
we've
chosen
to
go
in
is
to
partner
with
a
local
businesswoman
Jane
Wan
Roy.
She
has
come
forward
and
wants
to
develop
a
plan
and
program
called
planted
Gorda
and
it
will
grow
roots
over
time
within
the
community
and
it
will
be
implemented
through
the
development
of
public
and
private
partnerships
and
a
variety
of
volunteers.
We've
already
been
talking
to
people
who
are
interested
in
participating
with
us.
P
So
in
order
to
do
that,
how
do
we
get
going?
Well,
we
need
to
develop
an
urban
forest
master
plan
and
identify
those
areas
that
are
truly
in
need
of
trees
right
tree
right
place,
not
the
big
mango
trees
that
are
in
the
right
of
ways
that
are
lifting
up
the
sidewalks
and
require
our
Utilities
Department
and
our
Public
Works
Department
to
constantly
go
in
there
and
correct
those
in
the
state,
those
problems
that
the
routes
caused
and
then
the
overhanging
of
the
trees
into
the
the
drive
aisles.
P
So
we
want
to
take
that
into
consideration
when
we're
identifying
those
areas.
Look
at
the
infrastructure
above
and
below
the
ground.
As
again
as
we
heard
through
the
city,
charettes
people
want
trees
on
their
blocks
and
where
is
the
best
place
to
put
them
and
what
type
of
tree
can
can
be
placed
on
in
those
smaller
areas,
the
plan
will
establish
goals
and
that
are
achievable.
The
number
of
trees
per
year,
perhaps
the
maintenance
of
those
trees,
and
it
will
grow
according
to
the
number
of
volunteers
that
we
have.
P
The
development
of
a
public-private
partnerships
will
be
probably
prevalent
in
in
order
for
us
to
move
forward
on
this
currently
planted.
Gorda
has
been
as
a
501c3,
so
it
is
in
the
early
stages
and
we
look
to
have
donations
placed
in
that
account
to
move
forward
and
implement
those
funds
to
purchase
the
trees
and
then
the
volunteers,
to
help
maintain
them.
We'd
like
to
launch
this
the
date
of
this
plan
plan
to
Gorda
on
april
26,
which
is
the
city's
Arbor
Day,
it's
Friday.
P
It
is
the
idea
right
now
is
to
plant
twelve
trees
in
the
Gilchrist
Park
area.
One
section
staff
will
provide
to
you
periodic
updates
as
we
move
forward
with
this
program,
and
today
we
are
seeking
council
approval
and
the
appropriation
of
funding
that
will
help
assist
in
launching
this
program.
We
have
funds
available
in
the
enhancement
account
that
was
previously
approved.
P
There
were
a
leftover
of
money
there
and
the
amount
would
be
not
to
exceed
the
$5,000
and
that
the
trees
are
going
to
be
purchased
by
Jane
and
the
she
had
just
asked
if
we
could
assist
with
getting
them
planted,
so
we
will
need
to
hire
someone
to
plant
and
we'll
work
out
those
logistics
with
procurement
and
finance,
and
there
are
any
questions,
I'll,
be
happy
to
entertain
them.
Questions.
D
P
$325
is
actually
the
remaining
funds
left
over
for
Arbor
Day
in
the
years
past,
its
costs
well
over
five
thousand,
and
sometimes
ten
thousand
to
do
that
program.
So
those
are
the
leftover
funds
from
previous
years
and
then
the
second
account
with
the
seventeen
thousand
dollars
is
actually
the
enhancement
funding
that
we
had
leftover,
that
was
appropriated
earlier
for
benches
and
and
I'm
sorry
for
pads
for
the
benches
and
the
trees
for
the
area
there
were
about
16
trees,
I
believe
are
more
planted
in
the
area.
One
section
they've
already
been
planted.
P
D
And
I
do
have
one
other
comment,
and
that
is
I
was
asked
by
someone
who
plans
events
in
the
city
from
time
to
time.
If
we
would
please
update
a
site
plan
so
that
when
they
plan
their
event,
they
can
plan
around
where
the
trees
are
now
planted
in
the
parks.
D
Okay,
because
there
has
been
an
issue
with
where
they're
locating
some
of
the
the
vendor
tents
and
things
of
that
type,
and
they
weren't
aware
that
trees
had
been
planted
in
places
where
they
thought
they
were
going
to
be
able
to
put
some
of
their
set
up
displays.
We
can
do
that
so,
and
that
goes
for
Gilchrist
and
Lashley.
So
if
we're
putting
trees
and
Gilchrist
we'd
like
to
have
that
updated
as
well,
please,
okay,
thank
you.
O
P
P
B
P
Because
our
code
does
not
have
the
Heritage
tree
protection
and
it's
in
the
plan
right
now,
but
that
is
definitely
something
we
I
talked
with
Kelly
earlier
and
said
that
that
would
be
something
we
could
definitely
talk
about
and
walk
into
the
plan.
Okay,
maybe
do
an
award-winning,
Tampa,
Bay
I,
think
does
a
a
program
or
st.
Pete
where
they
award
heritage
tree
status,
and
you
know
they
recognize
those
trees
in
other
areas
within
this,
the
city,
but
it's
not
part
of
the
city
parks
or
anything.
P
F
P
B
P
D
K
K
B
B
O
O
No,
no!
No!
No!
This
is
my
money.
This
is
my
time,
my
money,
except
for
eventually,
if
we
can
get
a
a
501c3
involved
and
we
can
actually
involve
the
public
to
donate
Monday
money
and
all
that
money
will
go
to
providing
trees
for
the
city
and
then
the
city
is
involved
in
working
with
getting
the
canopy
and
the
infrastructure
involved
in
the
GIS
website.
P
Again,
the
the
initial
planting
of
the
trees
is
part
of
the
Arbor
Day
program.
We
are
having
the
this
initial
partnership
start
on
Arbor
Day
we
and
it
would.
They
would
be
donating
the
trees
for
this
particular
project.
We
would
be
providing
the
money
to
plant
the
trees
and
then
in
the
future
they
will
be
handling
all
the
donations
separately
and
the
only
thing
the
city
we
have
been
asked
to
do
right
now
is
to
provide
the
areas
for
the
trees
to
be
planted.
So.