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From YouTube: Punta Gorda City Council 7-5-17 Part 2
Description
Description
A
And
three
stories
is
different
than
what
we
see
today.
We
see
nothing
today
so
and
I
realized
what
perhaps
they
would
want
to
see,
but
it's
not
going
to
be
that
so
I
looked
at
what
is
reality
and-
and
this
building
is
not
one
solid
building
of
three
stories.
It's
one
story.
It's
two
stories
creates
its
articulated,
so
it
really
doesn't
look
like
it's
just
one
massive
building,
but
that's
another
thing
that
could
be
done
is
to
make
this
look
like
the
Sun
loss
center
looks
like
different
buildings.
A
A
B
Out
one
more
comment:
just
one
more
comment
and
something
for
you
all
to
think
about
with
renters.
You
have
a
totally
different
caliber
of
resident
versus
homeowners
and
and
that's
one
thing
you
should
really
think
about,
because
renters
do
not
have
the
same
mindset
about
the
maintenance
of
their
facility
that
they
live
in.
In
many
cases
and
I
can
tell
you,
I
have
a
rental
house
next
door
to
me
and
across
the
street
from
me
and
I've
never
had
a
resident
that
lived
in
that
either
of
those
two
houses
that
maintained
that
property.
B
C
C
C
F
C
The
resolution
for
the
local
agreement,
with
the
sewer
master
plan
and
the
fiscal
year
2018
general
fund
budget
update,
also
Gilchrist's
park,
playground,
design,
the
Harbor
EDA
bill
magic
on
the
water
event
permit
and
discussion
of
temporary
events
signage.
If
you
would
like
to
speak
on
any
one
of
those
items,
now
would
be
the
time.
Please
take
this
podium
over
here
state,
your
name.
You
have
three
minutes.
G
Julie
Price
Friends
of
the
Gilchrist
Hart
playground
I
just
want
to
thank
the
city
for
allowing
us
to
be
an
integral
part
of
the
playground,
playground
and
the
choices
they
made
were
unanimously
approved
by
our
citizen
group
and
we're
just
happy
to
be
part
of
it
and
are
looking
forward
to
completion
of
this
project.
Thanks.
Thank.
C
H
Hi
good
morning,
Creek
hole
with
the
core
Points
by
Sheraton,
talking
about
harbor,
rita,
ville
magic
on
the
water
October.
The
21st
we'd
asked
that
you
support
this
event.
It's
going
to
be
a
great
event,
brought
out
a
lot
of
people
last
year,
we're
asking
for
the
Harbor
walk.
First
time,
we've
ever
asked
for
the
Harbor
walk
to
be
closed
between
7:00
a.m.
and
7:00
p.m.
because
of
the
number
of
people
were
expecting.
For
this
event,
we
think
this
will
benefit
the
event.
H
I
Good
morning,
ladies
and
gentleman
for
the
record
Dave
DiMaggio
aqua
marketing
communications,
as
you
all
know,
about
some
time
last
year
we
were
hired
to
devise
a
brand
for
the
city,
but
also
as
part
of
that,
a
communications
plan
to
move
forward.
Once
we
have
the
brand
in
place,
we
want
to
be
able
to
communicate
it
effectively.
Let
me
just
go
over
what
we'd
like
to
talk
about
this
morning
in
this
presentation.
I
want
to
talk
to
you
about
the
communications
plan
itself.
I
The
objectives
of
the
plan
give
you
a
little
recap
of
the
discovery
process
that
the
agency
has
gone
through,
talk
to
you
little
bit
about
a
comparative
comparative
analysis
of
other
cities
and
the
targets
we
plan
on
going.
After
with
the
communications
plan,
I
want
to
talk
to
you
about
appropriate
growth
approach,
which
is
a
big
part
of
define
in
the
plan
which
way
we
go
when
perfect
growth
means
for
the
city.
I
want
to
talk
to
you
a
little
bit
about
elements
of
the
new
brick
city
branding,
although
that
hasn't
been
presented
to
you.
I
I
Recommendations
and
then,
of
course,
what
what
costs
we've
been
looking
into.
This
is
a
budgetary
item
for
the
city.
So
that's.
Why
we're
in
front
of
you
this
morning?
The
plan
goal
is
to
create.
We
really
are
presenting
a
three-year
strategic
communications
plan
to
provide
city
leadership
with
a
clear
roadmap
towards
a
more
organized
coordinated
and
effective
communications
and
branding
for
the
city.
I
Now
this
is
something
that's
really
come
right
out
of
your
own
strategic
plan.
You'll,
look
in
your
own
strategic
plan.
You
do
have
this
in
there.
Part
of
your
strategic
plan
is
to
identify
the
city's
brand
and
market
its
lifestyle
infrastructure,
qualities
with
the
assistance
of
its
many
partners,
and
also
to
develop
a
cost-effective
strategic
communications
marketing
plan
for
the
city,
so
we're
here
today
to
to
go
over
that
with
you
some
of
our
objectives
for
the
plan.
I
We
want
to
have
it
really
just
city
leadership,
to
reclaim
the
role
in
defining
the
city
through
a
coordinated
communications
efforts.
Okay,
we'll
talk
about
that
a
little
bit
in
depth,
but
in
a
sense
in
many
ways
there
are
a
lot
of
voices
defining
what
an
Agora
is,
but
few
of
them
Brailey
our
city
government.
So
many
people
are
out
there
really
defining
who
and
what
you
are
and
really
taking
your
image
into
their
hands.
I
We
also
want
to
educate
city
leadership
and
key
community
stakeholders
regarding
what
our
brand
is
and
how
we
should
communicate,
not
only
the
brand
but
other
aspects
of
city
city
messaging,
and
we
also
want
to
provide
you
the
tools
and
also
our
key
stakeholders
in
order
to
adopt
the
brand
and
promote
that
here
in
the
city
and
beyond
so
a
little
bit
about
where
we
are
on
the
process.
We've
just
come
through
the
discovery
period.
We
have
completed
that
issue.
A
complete
report
to
the
staff.
I
The
discovery
period
was
really
the
agency
doing
its
research
being
here
having
formalized
research,
knowing
what
we
have
to
deal
with
and
eventually
making
it
a
recommendation
from
that
discovery.
We
are
finishing
the
aspects
of
brand
creation.
This
is
kind
of
the
fun
part,
I
think
what
we've
all
been
looking
for.
We
don't
have
that
today,
but
this
is
going
to
be
reported
to
you
very
soon.
That's
in
development.
I
Report
has
been
issued,
and
that
has
been
part
of
your
materials
presented
to
you
before
this
meeting
today,
a
little
bit
of
our
discovery,
Repat
and
recap,
some
of
the
things
that
we
discovered
during
the
that
period,
it's
put
accord,
as
you
knows,
primary
residential
areas
fairly,
up-to-date,
we're
not
seeing
decaying
properties.
This
little
urban
blight,
however,
you
get
little
housing
for
younger
working
families.
It's
just
not
part
of
the
infrastructure.
I
Here,
still
there's
plenty
of
lots
available
for
building
it's
very
affordable,
very
affordable
waterfront,
so
the
most
affordable
waterfront
of
the
state,
exceptional
recreational
offerings,
very
charming,
walkable,
downtown,
strong
sense,
a
history
and
a
great
visitation
potential,
a
little
bit
about
your
communications
history.
The
city
itself
is
not
promoted
in
itself.
Okay
city
government
has
not
promoted
itself
as
a
place
to
live
or
visit
a
role
in
your
business.
Okay,
somewhat
unusual,
when
we
talk
about
cities,
your
size
in
a
minute
you'll
see
that
other
cities
are
doing
this.
I
The
promotion
has
really
essentially
been
left
to
others.
In
some
ways.
A
very
smart,
wise
decision
you've
got
some
great
partners
in
town
folks
like
the
Chamber,
the
County
BCB
Department
of
Economic
Development
in
the
county
level,
so
you've
really
allowed
others
to
do
that.
For
you,
that's
certainly
save
some
cost,
but
the
problem
comes
in
would
in
doing
so.
You
really
surrender
control
your
image
and
your
message.
Okay,
you
don't
really
control
that
really!
You
have
communications
in
place.
I
Good
communications,
such
as
the
web
sites
in
minutes
ending
managers
week
of
your
port
televise
meetings
like
this
social
media
press
releases-
these
are
all
great.
These
are
all
very
inwardly,
focusing
when
we
talk
about
the
future
and
think
about
the
future
and
who
we
want
to
know
about
Punta
Gorda.
If
we
want
to
consider
relocation
of
businesses
here
or
our
future
residents,
we're
going
to
have
to
be
more
outwardly
so
focus.
So
these
are
very,
very
well
done
very
inwardly.
Focused.
I
We
did
see
during
discovery
a
great
deal.
What
we
call
stakeholder
participation.
There
are
a
lot
of
groups
that
are
really
heavily
involved
in
the
city.
I
believe
will
care
about
what
the
city
is.
We've
learned,
but
we
also
issue
during
this
time
a
survey
online
survey
to
decision
Cizre
of
Punta
Gorda
to
get
their
inputs
on
brand
and
communication.
We
had
over
100.
Excuse
me
over
440
responses,
very
high
level
engagement
by
those
in
the
city.
Many
people
involved
in
several
groups
at
once.
I
I
Now
our
conclusions,
we
were
recommending
to
you
that
the
city
take
control
of
its
message
and
its
image
without
a
single
point
of
coordination
and
contact,
the
city
could
be
vulnerable.
What
I
mean
by
that
is
that
there
is
no
communications
director
on
staff.
This
is
unusual
for
a
city
of
your
size.
I
There
is
no
one
that
takes
over
and
times
of
crisis
clarifies
the
issues
you
do
have
an
issue
where
things
may
not
be
as
clear
may
not
be
as
specifically
communicated
or
as
officious
that
can
be
so
we're
recommending
that
there
be
a
single
point
of
contact,
such
as
communications
director.
The
other
big
part
of
our
conclusions
here
during
the
discovery
process,
we've
become
very
aware
of
the
shifting
demographics
in
America.
You
know
the
city
of
Punta
Gorda.
As
you
know,
the
last
several
decades
has
really
been
developed
through
residential
residential
development.
I
You've
had
a
great
deal
of
people.
Many
people
coming
here,
who
are
retired
you've,
really
had
the
baby
boomer
influx
that
has
made
this
city
what
it
is,
the
situation
you
have
as
of
2015
the
bigger
boomer
generation
essentially
falling
off.
You
now
have
the
millennial
generation
at
that
date,
taking
over
becoming
the
bulk,
the
biggest
part
of
our
population,
the
one
that's
going
to
drive
things
like
home
ownership
and
businesses
and
even
political
processes.
I
So
as
we
move
forward,
it's
going
to
be
about
20
years
before
they
make
those
same
decisions
that
the
boomers
have
made
that
have
made
Punta
Gorda
what
it
is.
So
we
could
have
a
20
year
lag
period
here
before
we
see,
even
if
they
decide
to
do
the
same
thing
to
bloomer,
sat
decide
to
retire.
The
same
way,
I
decide
to
come
to
Punta
Gorda
if
they
do
you're
going
you're,
not
going
to
see
that
effect
for
about
20
years.
So
there's
a
concern
about
generational
backfill.
I
Now,
whether
or
not
you're
going
to
be
able
to
maintain
this
base
of
residences.
Essentially,
things
like
your
tax
base
in
your
infrastructure,
and
things
like
that,
so
you
could
be
coming
to
a
very
vulnerable
period
because
of
that
the
other
thing
we're
seeing
related
to
that.
You
have
surrounding
communities
such
as
Babcock,
Ranch
Northport
that
are
specifically
targeting
the
Millennial
Generation.
As
that
generation
moves
forward
and
is
going
to
be
buying
residences,
and
it's
going
to
be
relocating,
it's
going
to
be
bringing
businesses
to
the
area.
I
Those
communities
are
specifically
going
after
that,
and
so
what
we're
recommending
is
part
of
our
strategy.
If
we
sit
back
and
just
allow
that
to
happen,
Punta
Gorda
as
we
like
it
as
we
love
it
as
we
want
to
preserve
it.
It's
going
to
get
really
tough
to
do
that.
Okay,
give
given
those
shifts
and
given
those
sets
of
really
whatever
competitive
shifts
that
we're
seeing
now
we're
recommending
two
broad
sets
the
targets.
We
have
an
internal
target
in
our
communication,
basically
to
start
stakeholder
groups
in
our
community
city,
leadership,
residents
and
businesses.
I
Alternatively,
we
have
excuse
me
external
targets,
relocation
targets.
These
would
be
potential
business
relocations
to
the
city
and
potential
residents,
residential
relocations
to
the
city.
We
also
would
target
visitors,
but
not
explicitly.
We
can
do
that
through
some
means.
We
have
to
be
very
careful
that
you
know.
We've
got
a
great
visitor
Bureau
here
that
has
the
money
and
the
means
to
do
that
and
we'll
support
your
brand
and
once
defined
and
we'll
be
a
marketing
partner
for
you.
I
So
our
efforts
will
really
be
to
coordinate
and
be
a
great
partner
for
that
for
the
VCB,
and
we
will
talk
a
little
bit
about
the
possibility
down
the
road
for
visitor
infrastructure.
You
have
done
some
things
that
are
great
over
the
last
few
years
that
visitors
enjoy
once
they're
here
it's
those
sort
of
places
that
you
should
put
your
time,
money
and
effort
into
being
a
great
place
to
visit.
I
One
of
the
things
that
we
noted
in
our
all
our
research
about
90
percent
of
the
people
that
are
here
that
chose
Punta
Gorda
chose
it
through
visitation.
They
happen
to
come
here
on
vacation,
big
part
of
those
just
visiting
friends
and
relatives.
So
we
know
that's
a
very
important
part
for
us
to
to
plug
into
and
support
in
looking
at
this
comparative
cities,
our
research
did
lay
out
which
cities
are
very
comparative
could
be
compared
to
Punta
Gorda.
Of
course,
you
and
I
would
like
to
say,
there's
no
place
else
like
Punta
Gorda.
I
We
understand
this
is
a
very
unique
city,
very
unique
town,
but
there
are
some
that
the
research
did
tell
us
that
these.
These
are
something
that
we
would
call
analogous
in
marketing
I'd
like
to
use
the
term
a
competitive
set.
So
these
are
those
cities.
The
thing
that's
very
interesting
about
this.
When
you
do
the
analysis
on
these
cities,
the
the
level
of
brand
development
really
kind
of
varied
from
city
to
city,
some
had
very
strong
brands
and
plays
that
were
developed
through
processes
such
as
what
you've
gone
through.
So
unless
it's
st.
I
Augustine,
but
some
of
the
cities
demonstrated
very
aggressive
economic
development
efforts.
This
is
very
interesting
whether
they
had
branding
in
place
or
not,
they
were
out
there
right,
realizing
that
they
kind
of
had
to
get
out
there
to
make
sure
people
knew
where
they
are.
Who
they
are
whether
they're
and
make
them
aware
of
them
and
have
them
be
considered
as
a
great
place
to
come?
Live
work
play
most
of
almost
all
these
cities.
I
Ninety
percent
of
them
have
designated
communications
persons
reporting
directly
to
city
management,
city
leadership,
so
these
are
for
just
for
organizational
charts.
We
drew
from
different
cities
such
as
Sarasota
and
Sanford
and
others,
but
every
one
of
these
have
somewhere
in
their
chart,
someone
whose
communications
director,
where
things
can
be
solidified,
solidified,
clarified
and
maybe
more
efficient
for
the
city.
Some
of
them
are
also
handing
some
economic
photo
mecca
activity
as
well,
so
I've
used
the
term
appropriate
growth
approach.
I
Our
belief,
given
what
we
talked
about
as
far
as
the
generational
shift
as
far
as
your
competitive
set
surrounding
you
really,
the
city
of
Punta
Gorda,
is
at
a
critical
decision
point.
Okay.
Now
the
city
is
going
to
have
to
consider
growth
to
survive
it.
Just
that's.
That's
just
really
what
the
numbers
are
pointing
to
that
sustain
growth
does
require
proactive
steps,
and
our
communications
plan
is
really
reflecting.
What
communication
should
be
in
order
to
do
that?
I
It's
not
your
growth
plan,
but
it
the
communications
side
to
support
that,
so
it's
essential
for
the
development
of
the
city
as
we
want
to
preserve
Punta
Gorda
as
what
it
is
we're
going
to
have
to
have
to
get
to
work
now.
The
thing
we
found
out
through
our
research
is
that
the
majority
of
the
city
understands
the
important
future
grow.
As
a
matter
of
fact,
they
pretty
much
say
that's
inevitable.
They
get
that,
but
they're
equally
concerned
with
unchecked
growth.
I
Anything
that's
going
to
threaten
the
small
town
character,
Punta
Gorda,
it's
going
to
keep
make
Punta
Gorda
different
from
what
it
is
today.
Okay,
we
believe
that
growth
can
occur.
Appropriate
growth
can
occur
that
doesn't
upset
this.
This
balance
of
what
Punta
Gorda
is
so
we
can
keep
our
character,
we
can
have
a
more
thriving
economy
and
we
can
guarantee
that
we
have
residential
development
stay
in
place.
So
that's
what
we
mean
when
we
say
appropriate
growth.
It's
really
the
growth.
I
That
is
the
constituency
that
we
have
in
the
city
understands
and
accepts,
because
it's
a
growth
that
really
benefits
everyone.
So
our
communication
strategy
does
a
focus
on
the
appropriate
growth.
We
really
it's
really
helping
the
cities
particularly
first
year
understand
what
appropriate
growth
is.
I
help
the
city
and
citizenry
embrace
the
idea,
and
also
looking
for
key
members
and
organizations
within
the
community
to
be
ambassadors
for
that
message.
I
So
some
of
the
elements-
let
me
just
talk
about
the
city
branding.
Of
course,
we
really
don't
have
an
official
brand
in
place.
We
have
to
recognize.
Oh,
comes
great
work
on
it.
It's
happening
on
the
harbour.
Essentially,
it's
a
logo
to
tagline.
We,
it's
not
put
together
to
say
some
of
the
same
processes
that
you
all
have
initiated,
but
going
on
to
the
brand
that
you
will
see
soon.
Some
of
the
elements
of
that
brand
you'll
see
things
that
we
understand
that
what
our
brand
is,
it's
a
place.
That's
intimate
it's
connected,
it's
relaxed!
I
It's
a
fixed
or
historic.
You
know
the
small
town
aspect
of
it
is
a
very,
very
strong
positive.
It
feels
more
like
a
neighborhood
for
most
people,
and
then
they
tell
us
that
it's
really
a
town-
it's
not
just
you
know
it's
not
it's
more
than
town,
it's
community
and
they
understand
what
community
is
the
people
that
people
come
together.
I
The
fact
that
the
harbour
is
very
important
to
the
brand
and
we'll
see
that
play
out
some
of
the
brand,
but
also
the
fact
that
it
is
on
the
water,
it's
surrounded
by
water,
that
hometown
feeling
the
Mid
American
values.
The
fact
is
very
much
an
enclave
of
people
that
are
very
similar
and
share
values.
These
are
all
aspects
of
the
brand
that
you'll
see
of
coming
forward.
I
When
we
talk
to
you
about
the
brand
now
just
to
get
into
our
strategic
communications
recommendation
to
give
you
general
overall
blueprint
the
first
year
year,
one
we're
really
at
this
point:
we
will
have
a
brand
developed
and
what
we
have
to
be
sure
is
that
the
city
adopts
it
and
reflects
it
in
every
way.
We
don't
want
to
just
go
out
externally
and
start
saying
making
a
claim
about
the
city.
This
is
who
and
what
we
are
if
people
coming
visit
the
city
relocating
the
city.
I
You
don't
see
that
demonstrated
if
we
don't
have
our
key
stakeholders,
whether
it's
the
chamber
county
economic
development,
the
BCBS,
some
of
the
other
organizations
in
the
city,
not
knowing
that
what
that
is,
and
not
reflecting
that
it's
not
going
to
work
for
us.
So
the
first
year
is
a
great
deal
about
getting
our
legs
under
us
and
being
really
sure
that
we've
we
are
developing
that
communication.
That
is
going
to
allow
us
to
claim
the
brand
and
demonstrate
the
brand
right
here.
I
I
It
doesn't
mean
we'll
get
a
little
more
in
depth
than
year,
one
in
a
second,
because
you're
one
is
a
budgetary
concern
for
you
on,
but
you're
one
we
do
have
some
external
facing,
but
nothing
really
is
so
much
as
devoting
a
great
deal
of
budget
to
external
facing
we're,
not
exactly
going
on
pursuing
businesses
through
economic
development
term
year.
Three
we're
looking
at
long
term
measures
to
really
kind
of
allow
a
perpetual
plan
to
roll
forward.
I
These
could
be
alternative
weeks
and
City
Council
meetings,
but
this
would
be
less
structured,
not
Robert's,
Rules
of
Order.
This
isn't
time
for
public
comment.
It's
time
for
you
all
to
work
together
on
some
of
these
issues
that
were,
we
were
highlighting
in
our
report.
So
it's
an
opportunity
for
dive,
open
dialogue
and
communication.
Some
of
these
issues,
a
little
different
format
than
I
believe
that
you
all
have
experienced
another
thing
that
we're
recommending
is
the
establishment
of
a
blue-ribbon
panel
on
responsible,
planned
growth.
I
This
would
be
citizens
that
are
respected
across
the
political
spectrum
that
can
advise
you
on
issues
of
planned
on
growth,
so
that
you
have
someone
to
refer
to
that
will
have
looked
at
specific
issues
as
they
come
up
and
you
can
defer
to,
and
so
you
have
the
ability
to
utilize
this
group
as
a
representation
of
the
citizenry,
as
I've
mentioned
a
big
part
of
our
plan
on
year.
One
is
for
you
all
to
establish
a
Communications
Manager
position.
I
This
is
something
new
for
the
city
EE
new
communications
protocols,
but
what
we
get
out
of
that
is
a
consistent,
unified
voice,
consistent
you
to
by
unified
communications.
The
other
thing
is
really
important
to
you.
In
time
of
crisis,
we
aren't
trying
to
decide
who's
going
to
discuss
what,
when,
where?
I
This
is
going
to
have
to
be
somebody
that
has
had
this
position
before
that
understands
what
the
what
is
missing
what's
necessary,
but
also
provides
some
leadership
on
the
city
staff
level,
to
pull
the
city
staff
together
and
to
revise
me
protocols,
a
big
part
of
what
we've
seen
during
the
year.
The
agency
be
very
involved
with
this,
as
well
as
how
helping
the
new
staff
member
is.
I
It's
basically
establish
a
roadshow
through
the
community
where
we
get
out
and
explain
what
the
new
brand
is,
what
appropriate
growth
means
and
to
educate
all
facets
of
the
city
on
city,
messaging,
branding
and
vision.
We
also
want
part
of
that
is
to
generate
a
community
acceptance
and
good
well
for
our
initiatives.
Obviously,
the
materials
are
going
to
have
to
be
put
together
to
really
codify
and
what
are
our
brand
is
and
what
our
message
is.
I
So
we
obviously
part
of
our
plans
and
what
we
plan
to
do
is
to
make
sure
that
those
are
set
down
in
and
in
collateral.
Things
like
this
also
part
of
the
collateral
would
be
specific,
talking
points
expressing
key
ideas
for
the
public,
for
you
all
to
make
sure
that
the
entire
community
understands
specifically
what
our
brand
is.
What
our
communications
is,
how
we
position
our
community
where
we
are
and
what
appropriate
growth
does
one
one
part
that
is
our
we're
facing
now.
I
We've
got
a
great
website
right
now,
it's
a
very
in
Woodleigh
facing
website.
If
you're,
a
citizen
for
the
city
of
Punta,
Gorda
you're
served
very
well
by
this
website,
but
why
the
issue
becomes,
if
you've
ever
looked
at
it
from
the
eyes
of
someone
who
might
be
considering
the
city
from
the
outside
from
the
first
time
it's
a
different
story:
I,
don't
really
necessarily
find
what
I
might
need
to
know
to
consider
the
city
for
business
relocation
or
for
my
own
residential
relocation.
I
The
Micra
set
will
did
somebody
else,
handle
that
for
me,
so,
hey
Johnny,
what's
your
hair,
the
Micra
site
would
be
outwardly
facing,
would
provide
that
information
that
someone
from
the
outside
would
need,
of
course,
we're
going
to
be
hand
also
handing
off
to
those
that
in
community
that
can
help
us
so
much
such
as
the
VC
B,
such
as
County
Economic
Development.
So,
but
we
want
to
be
really
sure
that
when
people
look
at
us
from
the
outside
that
we
serve
them
as
well
as
we
serve
our
own
citizens
right
now.
I
Kind
of
us
forward-
yes,
I,
can,
along
with
this,
of
course,
is
social
media.
Again
we
have
great
social
media
focusing
inwardly
to
our
citizenry
right
now,
we're
suggesting
social
medias
channels
to
be
developed
to
push
externally.
Okay,
very,
very
important
in
the
online
world
for
SEO,
making
sure
that
we're
found
so
we're
going
to
establish
a
microsite.
I
We
want
to
be
very
sure
this
is
supporting
we're
going
to
be
really
sure
that
we
lead
that
digital
trail
out
there
for
people
to
considering
our
community
see
that
it's
vibrant,
it's
it's
a
place
where
things
certainly
are
going
on
and
things
that
support
the
idea
of
relocation
and
of
businesses
or
resident
residents.
The
other
thing
is
important
to
we
do
this
right,
it's
a
method
of
engagement,
so
we
have
people
considering
our
community,
but
it's
not
just
pushing
information
out
there.
I
It's
actually
going
be
able
to
engage
them
and
be
able
to
draw
them
into
our
community
and
establish
that
sort
of
communication
with
them.
Obviously,
there'll
be
materials
such
as
printed
materials
that
the
city's
using
will
have
to
be
read
of
eyes
to
reflect
the
brand.
This
is
a
big
makeover
for
any
town.
I
So
if
we're
going
to
have
a
new
brand,
we're
going
to
look
like
a
new
brand
and
sound
like
a
new
brand,
it
does
mean
that
a
lot
of
the
city's
communication
right
down
to
paperwork
is
going
to
have
to
reflect
on
so
year,
two
and
three
not
to
get
into
too
much
detail.
The
information
that
we
did
supply
you
prior
to
the
meeting
does
keep
some
of
that
detail.
I
Your
to
really
would
be
to
go
more
external,
with
paid
programs
of
smart
paying
programs
to
allow
us
to
draw
attention
to
the
city
for
relocation
purposes.
Your
three
would
be
on
a
really
ongoing
program,
sustainable
programs
that
allow
us
to
continue
to
have
awareness
and
helping
have
people
embrace
the
study.
Now
some
of
the
things
that
the
agency
will
see
it
doing
in
the
first
year
to
help
you
out,
I,
don't
have
this
memorized,
so
I
will
need
this
back
on
the
screen.
A
I
A
I
G
A
I
Its
specifically
developed
is
yet
to
be
seen,
but
we
certainly
would
want
someone
to
be
able
to
find
a
site
find
the
pages
on
the
internet
that
speak
specifically
to
their
informational
need.
So
to
your
point:
yes,
whether
it's
freestanding
or
not
or
part
of
your
existing
sites
to
be
to
be
determined.
Okay
and.
I
A
C
I
Yeah
so
some
of
the
things
the
agency
would
propose
doing
for
the
city.
Besides
hiring
of
the
communications
director,
we
would
help
organize
and
present
document
those
community
outreach
that
we're
talking
about
the
workshops.
The
panel
meetings,
the
VIP
events
and
other
presentations
to
help
the
city
understand
the
scissoring
and
various
groups
and
key
stakeholders,
and
what
is
our
brand
and
how
are
we
moving
forward
in
the
importance
of
the
appropriate
growth
strategy?
We
certainly
have
the
ability
will
guide
or
even
enter
the
new
communications
manager.
I
I
think
an
important
staffer
that
we
have
right
now
that
some
of
your
staff
have
met
is
Elliot
Cohen
on
our
staff.
He
serves
at
our
West
Palm
Beach
office,
but
he
is
the
former
public
information
officer
for
the
City
of
West
Palm
Beach.
He
absolutely
understands
how
to
set
this
up
and
how
to
help
that
person
kind
of
get
the
legs
under
under
them
a
little
bit.
We
obviously
would
handle
graphic
design
creation
all
required
collateral
materials
during
that
period.
I
We
can
Ayden,
is
set
up
in
management
of
that
there'll
be
a
calendar
presented
for
that
as
far
as
what
we're
posting
when
and
why,
but
also,
we
want
to
be
very
topical,
so
things
happen,
and
we
want
to
be
able
to
respond
to
that,
but
we'll
work
that,
in
conjunction
with
the
communications
manager
and
all
obviously,
every
design
of
all
existing
city
collateral
sign
each
other
things
that
we
see
the
brand
can
apply
to
you.
So
that's
a
big
part
of
the
heavy
lifting
in
year
one
now.
I
The
question
is
where,
since
this
is
a
budget
item,
where
are
we
for
fees?
We
are
recommending
to
you,
the
Communication
Manager,
be
in
various
communication
manager
in
the
corporate
side.
Personally,
I
would
prefer
someone
from
the
governmental
side
as
well.
So
some
of
it
has
experience
in
this
sort
of
position.
That's
typically
going
to
come
in
somewhere,
as
you
can
see
just
above
sixteen
just
of
90,000,
okay,
so
they're
degreed,
your
experience
they've
got
to
have
a
couple
of
positions
like
this
under
under
their
belt,
the
agency
fees.
I
You
can
see
there
for
the
first
year
beginning
one
thousand
two
to
handle
the
the
different
does
service
areas.
We
talked
about
also
work
alongside
communications
manager
first
year.
Only.
Let
me
just
say
that
you
know
first
year
things
are
pretty
busy
once
we
get
our
legs
under
us
and
get
that
communications
manager
in
place.
We
don't
see
this
as
being
reoccurring,
expense
every
year.
Okay,
so.
F
I
Just
want
to
be
clear
about
that,
so
we're
a
little
higher
power
our
first
year
and
depending
on
that
communication
parity,
we
get
the
right
person
in
place.
It
should
be
a
reason
for
the
agency
to
back
off.
Okay,
because
you've
got
your
own
person
that
should
be
able
to
handle
some
of
us,
if
not
all
of
them,
and
then
we
are
recommending
that
be
aware
of
it.
We
estimate
anticipated
outside
vendor
charges
about
fifty
thousand
dollars.
I
I
J
I
J
You've,
given
me
a
little
bit
of
giving
us
all,
but
one
of
the
things
that
when
we
has
been
going
to
this
process,
I'm
not
sure
that
we've
been
really
clear
of
is,
is
how
are
we
defining
Punta
Gorda,
because
there's
two
point
to
the
Punta
Gorda
is
here:
there's
the
city
itself
proper
and
then
there's
a
service
area
that
we
hope
someday
will
become
part
of
put
the
border.
And
when
you
mentioned,
when
you
talk
infrastructure
and
stakeholders,
you
brought
you
mentioned
the
airport,
but
with
that
I-75
we
got
the
airport.
J
Everybody
has
heard
me
lecture
about
how
we're
going
to
have
wonderful
amounts
of
good
quality
water
here
shortly
and
if
we
want
to
attract
light
industry,
light
medium
industry
out
by
the
airport,
not
PGI,
run,
which
will
help
us
keep
this
little
town,
but
at
the
same
time
those
are
things
that
I
assume
we're
going
to
include
in
this
branding
process.
Even
though
right
now,
that's
technically
County
yeah.
C
D
Just
want
to
just
throw
this
out
here.
I
also
want
to
get
to
what
you
think
about
extending
let's
say
having
a
pre
year,
one
what
I
mean
by
that
is
that
we
I
don't
know,
because
we
have
to
define
who
we
are
I,
don't
know
if
we're
ready
for
like
right
out
the
gate,
details
and
development.
What
I
mean
by
that
is
that
I
find
that
that
in
general
residents,
don't
understand
a
necessity
to
develop
and
what
I
mean
by
there.
D
D
What
was
lack
of
understanding
is
it
if
we
are
a
retirement
place,
we
have
to
even
world
more
robust
service
entertainment
offerings,
because
there
have
to
be
year-round
in
order
to
meet
the
needs
of
retirement
community,
and
so
I
think
that
I'm
there's
some
idea
that
a
retirement
community
does
not
need
to
come
with
development
and
I
find
that
that
may
be
a
year
of
agency
involvement
in
terms
of
like
the
blue
ribbon
and
those
type
of
community
outreach.
I.
D
I
Cummings
you're,
absolutely
right
and
I
may
not
been
clear.
I
mean
I
get
the
major
portion
of
what
we
will
do
in
the
first
year
is
to
do
exactly
what
you
said.
That's
really
what
the
first
first
step
is.
We
do
have
to
build
community
consensus
since
we
and
we
can
and
it's
going
to
be
absolutely
necessary
for
us.
If
we
love
point
of
order,
come
one
Punta
Gorda
to
see
upon
a
border
and
preserve
it.
We
just
can't
sit
back
and
just
hope
it
happens.
I
So
that's
a
good
part
of
what
we're
going
to
have
to
get
across
to
everyone.
Have
everyone
understand
you
know,
there's
n
as
far
as
it
being
a
retirement
community.
Maybe
that
might
be
true,
but
Punta
Gorda
is
Punta
Gorda,
there's
reasons
people
have
decided
to
retire
here,
but
that's
not
the
only
reason
anyone
should
be
here
and
I
think
that's
part
of
what
we
have
to
get
across
and
when
we
define
ourselves
it's
going
to
be
much
broader
than
that.
Much
broader
I.
C
Think
we're
all
on
board
that
you
know
something
needs
to
happen,
because
in
my
seven
years
here
there's
been
so
many
times
where
there's
just
not
that
person
I
mean
we
have
no
deputy,
is
city
manager,
I
mean
Howard
and
McHale
they're.
The
city
managers
on
this
I
mean
there's
two
people
there,
like
the
physical
bodies
that
just
the
people
are
not
there,
I
mean
when,
when
the
okon
brochure
beautiful
job
beautiful
pictures,
whose
phone
number
do
we
put
on
the
back
of
this
thing
like
who
are
they
actually
calling
to
get
form.
I
C
With
I
mean
we
don't
have
that
person,
even
when
we
did
one
hundred
and
twenty-fifth
for
the
city,
I
mean
putting
out
press
releases,
putting
out
fires,
you
know
discouraging
the
use
of
the
city
seal.
We
had
to
go
through
that
whole
exercise,
because
people
come
here
and
they
want
to
start
taking
the
city
seal
and
putting
it
on
they.
No,
no!
You
can't
you
can't
just
do
that,
you
know,
but
what
can
they
do?
Well,
we
don't?
You
know
we
have
it's
happening
on
the
harbour.
They
can
use
that.
C
It's,
like
you,
said
it's
cents
so
undefined
for
so
long.
It's
kind
of
like
we
just
went
with
it,
so
I
I'm
on
board
I,
it's
a
big
number.
It's
a
big
number
and
everything
we
do
up
here
is
usually
without
the
numbers
behind
it.
So
then,
when
we
finally
see
the
numbers
they're
big
but
I
do
like
the
fact
that
you
would
be
there
supporting,
because
this
has
to
be
the
right
person.
You.
C
C
A
Thank
you
very
much
for
this
great
presentation.
I
read
the
discovery
report
and
even
while
I
was
having
tablet
problems
over
the
weekend
and
spent
a
lot
of
time
really
digesting
this.
It
was
very
edifying
because
it
is
what,
as
a
form
part
of
the
Oakland
committee,
it's
really
what
we
had
envisioned.
So
it's
very
consistent
with
that,
and
and
we
actually,
when
I
saw
the
number
for
the.
What
would
it
cost
to
have
this
communications
person
that
was
very
consistent
with
what
we
came
up
with
as
a
no
compain.
A
So
some
of
the
you
know
the
ongoing
consultation
number
it
was.
It
kind
of
was
like
took
me
back
for
a
minute
and
and
then,
when
I
realized,
all
that
was
really
involved
and
all
that
we
would
have
to
do
it's
a
big
job
and
so
I
really
think
it's
going
to
help
our
community
move
forward
and
move
forward
consistently.
I
know
we
have
a
lot
of
people
that
wish
we
could
just
put
up
a
wall
around
the
city,
but
that's
not
reality,
and
so
we
will
get
what
we
want.
A
We
will
be
able
to
define
it
and
that's
what
we've
said
all
along
by
defining
who
we
are
it's
going
to
help
us
achieve
that
as
opposed
to
just
letting
it
tap.
So
I'm
really
excited
about
this
and
I
know
we'll
try
to
figure
out
a
way
to
find
the
money
to
make
it
happen
and
I
appreciate
the
partnership
with
that.
The
Visitors
Bureau,
because
it's
really
that's
been
a
munchkin
and
getting
this
going
and
will
be
in
the
future
as
well,
and
thanks
to
Donna
Gary,
okay,.
J
With
great
respect,
Rachel
I
don't
think
this
is
such
a
big
number
and
I'll
explain
to
you
why
I'm
going
to
make
the
assumption
that
we're
going
to
do
this
right
because
we're
taking
so
much
time
to
discern
this
there's
going
to
be
an
incredible
return
on
investment
in
real
dollars
to
this
city.
At
the
same
time,
we're
going
to
be
able
to
control
how
those
dollars
affect
us
I
just
want
to
go
back
to
the
Bish's
ition.
I
have
and
there's
a
gentleman
in
the
back,
that's
taking
notes
who
has
taken
them
before.
J
I
would
like
to
see
a
larger
portion
of
our
tax
burden
not
be
shared
by
the
residential,
but
also
but
by
the
reestablishment
of
good
commercial
and
reoccurring
businesses,
and
we
are
in
a
very
unique
situation
where,
if
you
go
west
of
41,
we
are
a
retirement
community
and
a
curse.
Community
we've
got
an
incredible
economic
engine.
Thank
you
very
much
patty,
but
we
need
more
than
just
fisherman's
village.
If
you
go
east
to
41,
you've
got
the
opportunity
to
have
more
affordable
type
housings
for
families
and
so
forth.
J
We
want
to
do
we're
going
to
have
volunteers
that
are
always
stepping
up
those
are
given
and
those
our
part
of
it
is,
but
we
could
use
a
little
help
by
developing
that
Eastern
area
of
our
service
area.
So
when
I
talk
about
Punta,
Gorda
and
I'm,
talking
about
this
brandy,
I
really
have
to.
In
my
mind,
we
encompass
the
the
service
area,
the
Chaney
brothers,
the
pulse,
the
feeders.
We're
their
distributors
or
whether
they're
a
light
manufacturing
or
even
if
we
could
bring
in
a
controlled
data
center.
J
F
F
At
the
end
of
the
course
later
on
in
the
meeting
we're
going
to
go
over
the
general
fund
budget
at
that
time,
you're
going
to
need
to
give
us
direction
as
to
whether
or
not
you
want
to
see
all
of
what
has
been
proposed.
Another
portion
of
what
has
been
posed
placed
in
the
general
fund
budget,
because
next
week
we
adopt
a
not-to-exceed,
know
thing.
Okay,
so
that's
well!
That's
what
we
have
that
discussion
when
our
finance
folks
get
up
there
and
handle
the
budget.
A
H
F
Work,
this
is
a
temporary
staffing
contract
and
it's
now
at
the
point
where
we
started
this
in
2016,
it's
a
it
needs
to
be
approved
as
for
an
extension
by
City
Council.
These
are
when
folks
go
on
vacation.
They
either
sick.
They
have
workers
comp
issues
for
sanitation
and
we
call
them
in
rather
than
hiring
at
additional
employees.
We
call
in
staffing
temporary
staffing
for
minimum
staffing
so
that
we
can
provide
the
service
and
hopefully
be
needing
a
whole
lot
of
this
in
the
future.
C
C
E
And
so
this
is
a
resolution
which,
already
by
title,
only
seven
practice:
okay,
a
resolution
of
City
Council,
the
city
of
Punta,
Gorda
Florida,
approving
the
interlocal
agreement
with
Charlotte
County
for
sewer
master
planning
authorizing
the
matter
to
execute
the
agreement
on
behalf
of
the
city
plan
for
conflict
and
severability
and
providing
the
vegetation.
Thank.
F
B
F
Than
go
out
and
hire
our
own
engineering
firm
to
do
this
master
planning
for
us,
we
thought
it
would
be
most
economical
and
expedient
to
just
use
the
firm,
that's
doing
it
for
Charlotte
County,
since
we
are
Charlotte
County
and
we
negotiated
a
contract
with
that
pond.
This
is
the
interlocal
that
can
get
the
works.
Tomorrow
makes
all
the
sense
mm-hmm.
A
Yes,
I
think
it
does
make
sense.
The
Shaw
County
Board
of
County
Commissioners
is
going
to
have
to
approve
anything
that
we
would
approve
anyway.
So
I
think
it
just
makes
sense
for
us
to
use
the
same
consultant.
So
there's
a
lot
of
consistency
and
route.
I
would
also
ask
that
we
communicate
what
we're
doing
here
in
the
weekly
report
if
we
can
put
a
link
to
what
is
the
service
area,
because
I
got
to
ask
that
this
week
you
know.
A
C
D
F
D
Things
like
Charlotte
parked
on
the
forefront
like
I,
went
to
a
County
meeting
when
you
tilt
again,
and
just
it
wasn't
kind
of
outside
of
the
mind
until
we
kind
of
need
to
have
the
person
there.
Walking
with
understand
like
for
us
is
very
important
that
that
source
done,
because
it's
actually
wrong
canals
and
septic
means
that
you
know
nutrients
are
going
into
Harbor
correctly.
D
C
F
F
F
C
F
F
G
F
F
So,
as
you
get
a
sense
from
what
I'm
saying
is
that,
if
you're
asking
for
a
staff
recommendation,
our
recommendation
would
be
no
keep
the
harbor
walk
open
because
of
where
this
is
located
and
they
think
what
up
snow
fencing
to
keep
people
off
the
harbor
walking.
You
know
what
happened
last
year,
how
people
are
going
to
get
from
underneath
the
u.s.
41
southbound
bridge
all
the
way
over
to
Lashley
park
when
the
harbor
walk
is
closed.
That's
difficult.
K
For
the
record,
John
Wright
Punta
Gorda
changed
president.
It
is
actually
the
chamber
that
is
making
the
request
to
close
Harbor
walk
as
part
of
our
DRC
permit.
When
we
presented
the
Harbor
readable
magic
on
the
water
idea
to
DRC
it
was
at
that
time
we
were
told
that
you
had
a
few
e-mails
complaining
about
the
memorial
service
for
Jim
Morris
last
year,
and
we've
been
trying
to
work
with
zoning
to
find
out
what
are
the
best
ways
of
managing
this.
K
K
98%
are
coming
from
out
of
the
state
of
Florida,
they
don't
know
Punta
Gorda.
They
will
bring
their
lawn
chairs
and
sit
somewhere
and
get
in
the
way
now
Craig
earlier
on
did
say
from
7:00
to
7:00.
That's
probably
the
limit
of
what
he
would
like
to
make
it
safe,
but
we
would
like
you
to
consider
at
least
closing
it
down
during
the
duration
of
the
event,
which
would
be
11:30,
so
we
can
open
at
12:00
and
have
it
reopened
at
6:00.
K
We,
as
the
chamber
will
undertake
anything
we
have
to
do
to
do
to
redirect
the
traffic
that
is
mr.
Kubik
UNIX
concerns.
We
will
put
directional
signs
up,
we'll
have
people
standing
there,
volunteering
to
guide
people
around
this
area
for
that
safety
purpose,
and
that's
the
only
reason
I
know
this
is
a
long
shot
asking
you
for
this,
but
in
Jim
Morris
is
on
earth.
K
There's
going
to
be,
we
don't
know
how
many
people
are
going
to
come
last
year
over
2000
people
feel
that,
because
it
was
his
memorial,
this
is
a
more
established
events
funded
and
supported
by
local
businesses
and
by
the
TDC,
which
we
are
very
grateful
for
our
goal
is
to
bring
a
whole
lot
of
people
from
outside
of
the
state,
and
it's
already
happening.
I
know
that
the
key
hotels
are
going
to
be
busy.
So
this
was
our
solution
to
try
and
prevent
even
snow
fencing's
not
going
to
save
the
problem.
K
It's
people
like
this
going
to
get
through
the
tiki
bar
through
that
the
volleyball
area
anyway.
So
if
we,
if
you
can
give
it
some
consideration
and
give
us
a
time
window
that
we
can
work
with
law
enforcement
to
make
sure
that
there
isn't
an
accident
with
somebody
cycling
through
the
crowd
or
somebody
being
hit
inappropriately,
because
they're
walking
their
dog
and
there's
a
bunch
of
people
there
in
launches,
that's
what
we're
trying
to
provide.
So
it's
a
safety
issue
for
us
I
realize
it's
a
long
shot.
K
You
have
history
when
we
did
the
lighting
of
the
Christmas
tree
when
the
chamber
was
responsible
for
that
we
closed
the
street,
so
we
could
at
least
do
that
safely.
You've
closed
Marion
Avenue
for
other
events.
This
is
just
a
one-time
deal
and
I'm
asking
you
today
just
to
consider
it
and
if
the
crowd
gets
gets
large,
then
we
may,
we
will
move
it
we'll
have
to
move
the
event
for
subsequent
years,
but
for
this
year
we've
made
that
commitment
to
four
points.
K
C
You
I
mean
I,
see
what
you're
saying,
but
there's
got
to
be
a
way
to
contain
the
people
on
the
property,
because
what
how
I
look
at
it?
You're
you're
talking
about
the
safety
of
the
people
attending
the
event
but
I'm
talking
about
the
overall
safety
of
the
population
that
comes
to
use
our
parks
I
mean
that
if
they
were,
if
we
closed
that
and
we're
tempting
them
to
cross
over
41
some
other
way
and
I
just
don't
see
any
other
any
other
detour
that
would
work.
I
I
mentioned.
K
C
Don't
know
where
they
would
Ross,
though
I
mean
in
front
of
the
hotel,
is
not
even
with
a
police
car
out
there.
That's
two
lanes
of
traffic.
That's
already,
you
know
45
miles
an
hour
after
they've
left
the
light.
I,
don't
know
how
you
would
get
them
across
for
you
one
safely,
I
mean
I,
get
that
it's
a
one
run
off
I,
just
see
it
as
a
safety,
for
you
know
the
general
public
that
it-
and
we
had
you
know.
Last
year
there
were
people
everywhere
granted
and
they
work
some
conflicts.