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From YouTube: San Bruno City Council Meeting April 27, 2021 6b. Business License Administration 3-Year Contract
Description
San Bruno City Council Meeting April 27, 2021
6b. Business License Administration Three-Year Contract
B
C
C
The
background
this
is
the
background.
The
city
requires
a
business
doing
in
the
city
to
obtain
proper
business
license
and
pay
business
license
tax
set
forth
in
the
municipal
code.
Currently
we
pro
process
about
2500
business
license
a
year
and
in
this
fiscal
year
we
have
collected
almost
1.9
million
dollars
in
business,
license
fee
and
tax.
So
far,
finance
departments
are
very,
very
limited
in
staffing
resources
we
can
only
assign
about
one
and
a
half
fps
to
manage
business.
License
these
this,
the
staff
not
only
cover
business
license
administration.
C
They
also
need
to
cover
some
other
duties
in
the
financial
services
division
and
stephen
bruno
as
a
city
has
has
experienced
some
technology
limitation.
Therefore,
our
coordination
among
some
departments,
including
finance
and
community
economic
development
and
fire
departments,
are
not
at
the
optimal
level.
C
Our
consultant
management
partners
recommended
it
to
the
city
staff
to
outsource
business,
license
administration,
so
they
solicit
the
business
license.
Proposals
on
behalf
of
the
city
and
then
receive
the
two
proposals
from
from
consultants.
One
is
from
hdl
and
the
other
one
is
from
muni
services
and
staff.
C
Discuss
those
proposals
internally
and
we
favor
hdl's
proposal,
and
why
do
we
want
to
select
hdl
hdl,
provides
robust
solutions
for
municipal
business,
license
management
and
compliance?
Many
of
our
neighboring
cities,
including
san
mateo
and
belmont,
have
outsourced
their
business
license
administration
to
hdl
and
then
achieve
the
positive
results
with
the
agreement
with
hdl.
C
We
as
a
city
hope
to
reduce
some
internal
costs,
improve
efficiency
and
increase
city-wide
revenues.
Hdls
the
business
license.
Administrative
administration
software
will
hopefully
help
us
to
improve
coordination
with
the
business,
and
then
the
city
departments
and
the
the
software
will
provide
an
external
business.
A
user-friendly
interface
allow
them
to
submit
applications
for
business,
license
online
and
then
pay
their
business
license.
Tax
online
as
well.
Internal
staff
will
be
able
to
review
comments
and
then
license
business
license
submittals
electronically,
and
we
will
also
be
able
to
track
our
progress
online
as
well.
C
Fee
wise
hd
wins,
the
city
will
compensate
hdl
in
a
number
of
methods.
Business
license,
administration
will
be
paid,
will
be
paid
at
fifteen
dollars
per
account
per
year
and
will
annually
increase
that
the
fee
at
cpi
level
hdl
will
also
compensate
for
their
compliance
services,
meaning
this
license.
Tax
discovery,
business
license
tax
audit
and
collection
of
delinquent
accounts.
These
services
will
be
compensated
as
a
percentage
of
collected
revenues
from
20
to
35
percent.
C
The
baseline
contract
will
cost
by
the
city
thirty
seven
thousand
five
hundred
dollar
annually,
but
with
this
contract,
the
finance
department
will
be
able
to
reduce
half
a
net
f50
and
create
a
saving
for
the
city
for
about
twenty
thousand
dollars.
So
the
net
cost
increase
for
the
city
and
for
the
baseline
contract
is
less
than
ten
thousand
dollars
for
a
three-year
contract.
The
total
cost
will
be
a
little
bit
over
a
hundred
twelve
thousand
dollars
any
additional
contract.
C
B
D
D
D
Well,
we
can,
I
can,
I
can
get
going.
I
think
if
we,
if
we
want
to
if
we
want
to
get
started
so
again.
Thank
you
very
much,
mr
mayor,
members
of
the
council.
As
ken
you
said,
we
are
currently
looking
at
the
administration
of
the
business
tax
program.
We
at
hdl
are
currently
right
now
serving
about
400
local
governments
across
the
united
states,
primarily
I'm
sorry
in
california,
but
also
across
the
united
states.
D
Employees
for
the
most
part
have
sort
of
walked
in
your
shoes.
So
these
are
programs
that
were
developed
by
finance
directors,
city
managers,
council
members
and
the
like.
As
a
members
of
our
program,
we
have
a
very
large
bay
area
presence
most
of
our
clients
in
in
the
area,
including,
as
mentioned
previously
belmont
and
san
mateo,
we're
doing
similar
services
and
administering
the
tax
on
behalf
of
the
city.
D
D
The
population
the
business
community
is
different,
so
we're
really
looking
to
develop
some
city-specific
operations
working
with
sort
of
our
team
of
experts,
monitoring
the
legislation
in
california
keeping
up
to
date
and
really
trying
to
trying
to
develop
a
program
that
works
directly
with
the
city
together,
including
some
other
departments.
So
we
have
a
proven
record
of
of
service
and
growth,
as
was
mentioned
earlier.
Typically,
most
of
these
costs
will
ultimately
be
recovered
by
the
city.
D
We
also
offer
a
reinstatement
guarantee
so
basically,
during
the
implementation
of
this
we're
going
to
be
setting
up
and
configuring
online
functionality
and
support
for
the
business
community,
dedicated
phone
lines,
email
chat
and
other
support
methods
all
of
those
systems
and
processes
at
some
point
time
in
the
future.
If
the
city
ever
decides
to
bring
that
back
in
house
or
thinks
that
there's
some
benefit
or
value
of
performing
the
functions
internally,
some
point
in
the
future
those
all
get
transferred
to
the
city
at
no
additional
charge.
D
Anybody
in
the
community
can
go
online,
look
up
information,
business
listings
address
information
and
things
like
that
that
are
made
public
during
that
business
license
process
again
we're
going
to
be
handling
sort
of
all
the
new
business
licenses,
we're
reviewing
and
processing
each
of
those
ones,
doing.
Classification
checks
and
corrections,
validating
state
and
other
licenses,
and
most
importantly
here,
which
was
touched
on
briefly
earlier
by
the
finance
director-
is
interdepartmental
approvals
and
notifications.
D
So
what
we're
looking
to
do
is
communicate
directly
with
community
development,
fire
and
other
departments
in
the
city
that
really
could
benefit
from
a
streamlined
approach
to
helping
the
business
community
get
through
all
the
approval
processes
all
at
once.
So
we
have
an
electronic
approvals
process
that
we'll
be
able
to
set
up
with
these
other
departments
as
well
to
help
streamline
that
and
hopefully
make
it
easy
on
the
business
community,
while
the
online
functionality
is
there.
D
To
kind
of
further
dive
into
the
you
know:
inter-department
cooperation,
while
we'll
have
some
minimal
sort
of
city
footprint
and
dependencies,
some
of
our
staff
will
be
taking
on
what
we
call
sort
of
our
new
business
concierge
to
help
walk
new
businesses
through
and
expedite
their
approvals.
We
provide
dedicated
support
and
communication,
not
just
to
the
business
community,
but
to
you
and
to
those
other
departments
and
use
that
sort
of
web-based
reporting
and
tracking
tool
to
help
facilitate
that
and,
finally,
monitoring
compliance
with
state
legislation.
There's
been
a
number
of
state
legislations.
D
D
And
again,
here
just
sort
of
a
copy
of
access
to
some
of
the
types
of
reports
and
the
things
that
are
available
on
the
reporting
portal
and
that's
it
for
us
in
terms
of
a
presentation.
Thank
you
guys
very
much.
You
know
for
the
opportunity
and
we
certainly
can
sue
and
I
are
happy
to
answer
any
questions.
E
The
city
has
had
some
long-standing
staffing
issues
that
can
cause
delays
for
new
businesses
to
complete
all
the
processes
that
are
needed
to
open
here
in
san
bruno,
and
this
action
is
going
to
make
key
parts
of
that
process,
much
more
efficient
in
a
fiscally
proven
way,
which
will
help
our
businesses
and
help
us
some
of
our
staffing
challenges
and
the
system
generates
metrics,
which
is
we've
identified
as
one
of
our
strategic
priorities.
So
I'm
supportive
of
this.
Thank
you.
I
appreciate
the
presentation.
B
Yeah
a
couple
questions
one
is
in
regards
to
the
slide
that
have
the
2500
active
businesses.
I
may
have
missed
this,
but
the
1.9
million
in
fees
are
those
fees
currently
received
or
that
we
could
receive.
If
we
were
with
this
company-
and
you
know
we
got
into
a
process
of
actually
collecting
the
fees
every
year
and
following
up.
C
C
C
We
hope
they
will
find
some
if
the
hopefully
all
businesses
are
honest,
whether
some
business
may
be
under
reporting
their
annual
grocery
seats,
and
if
that,
in
that
case,
will
be
collecting
additional
revenues
as
well
and
then
also
there
are
some
collection
services.
We
may
be
able
to
get
a
little
bit
more
revenue,
so
it
is
hard
for
me
to
project
at
this
time
how
much
additional
revenue
we're
going
to
get.
C
B
C
B
F
Right,
a
short-term
rental
post
does
have
to
have
a
business
license
as
well
as
pay
the
fee.
Once
we
set
up
the
the
full
regulatory
framework
and
work
with
the
platform,
so
they
can
collect
directly
and
remit
directly
to
the
city,
but
you're.
Absolutely
right.
Someone
with
a
short-term
rental
will
be
able
to,
like
any
other
business,
go
on
to
our
website
and
be
essentially
redirected
to
the
hco
platform
to
pay
their
business
license.
G
Thank
you,
so
I
I'm
also
in
support
of
taking
this
action.
You
know,
I
think,
we've
struggled
as
an
organization
in
a
few
areas
and
I
think
it
is
important
for
an
organization
to
understand
where
its
core
competencies
are
and
where
it's
lacking,
and
I
think
taking
this
step
clearly,
will
move
us
closer
to
providing
a
better
service
to
the
public
and
clearly
that
the
benefit
of
bringing
in
the
technology
that
we've
struggled
to
bring
in
as
council
member
hamilton
mentioned.
G
You
know
the
council
is
interested
in
looking
at
at
metrics
data
the
ability
to
collect
that
data
and
present
that
data,
and
you
know,
I'm
a
big
fan
of
the
tax
updates.
We
get
from
hdl
currently
on
the
sales
tax,
and
so
it's
always
a
nicely
formatted
document
that
we
get
very
concise,
very
informative.
G
C
That
is
a
skilled
position
right
now
we
have
a
temporary
help
to
come
in
to
help
with
the
business
license
administration
and
then
some
other
duties
within
the
financial
services
division.
So
we
do
have
a
staff
there
through
a
temporary
arrangement,
so
she's
good.
She
comes
in
works
about
the
16
hours
a
week,
and
so
once
the
hdl
contract
is
in
operation,
we
will
will
eliminate
that
half
a
position
within
finance
department.
G
Okay,
thank
you
and
in
terms
of
this
being
a
three-year
contract,
I
I
don't
anticipate
that
it
wouldn't
go
well
that
if,
after
the
first
year,
we
decide
that
this
is
not
something
we
want
to
pursue.
Are
we
committed
to
three
years
off
the
bat
or
is
there
some
provision
that
would
allow
us
to
reduce
the
term
of
that
contract?.
A
H
You
know
this
is
it's
good
hearing
a
little
bit
more
information
on
this
current
position,
which
is
which
is
a
part-time
for
half
and
then
there's
a
full-time
and
and
that
that
comes
to
my
question
like
so
how
would
how
we're
doing
this
today,
I
I
jumped
on
the
our
city
website,
fill
out
a
bunch
of
forms
and
you
got
to
turn
them
in,
but
maybe
maybe
you
can
kind
of
help
me
understand
how
this
is
happening
today
for
people
to
start
businesses
and
we'll
start
with
that
question.
First,
how
about
that.
C
Sure,
yes,
staff
are
doing
their
best
to
manage
the
business
license
administration,
so
a
person
you
know
a
business
owner
will
come
in
to
apply
for
business
license.
We
will
accept
the
paperwork
and
then
direct
them
to
to
community
and
economic
community
economic
development
department
and
fire
department
to
get
the
zoning
planning
review
and
the
fire
inspection
and
then
once
all
all
has
been
done
and
then
we'll
be
able
to
collect
business
tax
on
when
the
when
the,
when
the
business
is
submitted
to
their
receipts
and
annually.
C
We
issue
businesses
licensed
renewal
notice
somewhere
sometime
in
may
and
then
reminding
the
business
owners
that
they
renew
their
business
license
and
then
they'll
by
doing
that,
they
will
have
to
pay
their
business
tax
to
the
city.
So
that's
just
a
very
brief
review
of
the
house
being
done,
but
in
in
the
process
are
the
currently
the
community,
the
ozoning
and
planning
review
and
the
fire
inspection.
C
There
are
there's
a
breakdown
in
the
in
the
in
the
coordination
part
and
then
we're
hoping
with
hdl's
participation
in
this
business.
Isis
administration
that
will
help
us
to
coordinate
in
the
process
of
in
the
zoning
employment
review.
In
my
staffer
report
I
mentioned
because
of
the
the
coordination
is
breakdown,
some
of
the
businesses
may
have
to
delay
their
their
the
launch
of
the
business.
So
in
the
end,
so
their
gross
receipts
for
the
year
will
be
reduced
and
then
and
then
the
city
will
receive
a
little
less
tax.
H
F
F
Subsequently,
as
a
city
manager,
I
asked
jim
steele
to
engage
in
a
few
different
efforts.
One
was
to
take
a
organizational
to
undertake
an
organizational
review
of
the
finance
department
that
work
is
nearing
completion
and
will
be
provided
to
the
city
as
a
part
of
his
interim
support.
One
of
the
deficiencies.
F
F
F
C
F
F
The
form
online
you
have
to
email
it
in,
and
so
it's
not
a
true
online.
It's
not
a
true
online
process,
and
then
we
then
print
all
those
forms
out
and
essentially
do
a
manual
process
as
well
as
our
annual
mailings
are
very
manual
intensive,
and
this
will
take
us
out
of
that
line
of
business
where
we
can
concentrate
on
the
other
finance
functions
and
provide
best-in-class
services
to
our.
H
35,
that's
kind
of
the
going
rate
for
discovery
and
audits
and
and
delinquent
accounts
20
that
that's
kind
of
what
what
they're
able
to
charge.
I,
I
suppose
it
seems
first
glance
it
seems
a
little
high,
but
maybe
you
can
help
me
understand
that
that,
in
comparison
with
hdl
and
the
other
company
that
that's
kind
of
the
going
rate.
C
The
the
percentage
rate,
a
compliance
service
for
from
two
proposals
there
are
are
similar.
There
are
not
much
of
a
difference
between
the
compliance
services
and
then
we
were
able
to
negotiate
down
the
collection
service
a
little
bit
because
the
standard
v,
I
think
the
hdr
charge
for
the
collection
service
was
25.
F
And
let
me
take
you
back
upon
that
answer,
because
it's
worth
being
mindful
of
our
cost
structure
here,
and
so
it
would
be
35
of
the
business
tax.
That's
collected,
we're
noticing
worth
noting
that
most
of
our
businesses
pay
a
tax
of
150
or
less,
whereas
our
financial
cost
structure,
if
we
were
to
employ
an
employee
to
do
this
work.
This
work
that
we're
currently
not
able
to
do
now,
because
we
don't
have
the
staffing
at
a
professional
level
at
minimum,
we're
looking
at
an
employee
with
a
salary
of
approximately
sixty
thousand
dollars.
F
You
toss
on
our
benefit
load
to
that
we're
closer
to
an
all-in
cost
of
a
hundred
thousand
dollars
a
year
to
do
this
work,
and
so,
while
at
a
35
recovery
rate
for
the
what
they
recover
initially
saying,
whole
35
percent
is
a
lot
when
you
compare
that
to
the
cost
structure
of
us
employing
additional
bodies
to
do
that.
Work
there's
quite
a
bit
of
savings.
There.
H
During
the
presentation
from
hdl,
they
mentioned
like
a
chat
version,
so
what
I've
heard
is
one.
What
one
complaint
that
I
heard
about
starting
a
business
in
san
bruno
is
well,
you
come
in,
you
give
them
a
form,
and
then
you
kind
of
wait.
So
is
this
kind
of
like
a
a
little
bit
more
assistance
provided
to
a
little
bit
of
hand
holding
through
the
chat
format?
D
I
can
certainly
take
that,
so
I
mean
our
goal
is
to
expose
the
community
to
as
many
levels
of
service
as
we
can.
So
if
they
want
to
or
comfortable
reaching
out
by
phone,
then
that's,
then
we
certainly
have
that
available.
Our
call
center
staffed
with
you
know
our
tax
specialist
has
typically
under
a
30
second
wait
time
for
answering
so
that
gets
us
through
people
to
walk
them
through
the
processes
take
their
payments.
We
can
actually
take
applications
right
on
the
phone.
D
So
if
people
don't
want
to
fill
out
something
online
or
want
to
do
something,
they
can
do
that
on
the
phone
we
can
process
emails,
we
they
can
go
online
and
do
everything
over
over
the
web,
or,
as
you
mentioned,
they
can
use
chat
to
communicate
with
us
begin.
The
process
ask
questions
or
status
updates
in
terms
of
where
their
application
may
be
at
in
the
process
or
routing,
and
so
the
goal
really
is
to
just
open
up
as
many
lines
of
communication
as
possible
to
keep
that
information
flowing.
For
the
most
part.
D
H
D
D
D
Maybe
I
can't
you
know
open.
You
know
an
automobile
shop
there
or
something
similar.
Now
that
doesn't
mean
you
still
can't.
We
would
still
help
route
you
through
planning,
but
there
is
some
kind
of
key
indicators
there.
If
you
can
tell
that
you're
trying
to
open
a
retail
business
and
the
last
20
businesses
have
been
a
retail
business
odds,
are
you're,
probably
going
to
have
an
easy
time
at
an
approval,
got
it.
H
My
my
last
question
is:
I
went
to
the
city
of
belmont's
website
and
saw
that
you,
your
site,
they're,
pretty
pretty
slick,
pretty
quick
and
you
do
process
short-term
rental
fees,
and
I
know
that's
something
that
we've
been
trying
to
get.
That's
already
been
approved
and
I
guess
ali.
I
guess
the
city
manager
would
negotiate
that
for
something
potentially
in
the
future.
But
it
was
nice
to
see
that
that's
already
set
up
and
it's
it.
D
Yeah,
absolutely
we
support
sort
of
really
the
collection
of
any
you
know,
sort
of
local
taxes,
as
we
mentioned
before,
we've
we've
helped
the
city
with
the
transient
oxy
tax.
We
certainly
short-term
rentals
is
really
pretty
close
to
the
same
thing.
It's
kind
of
a
combination
of
a
of
a
permit
or
a
business
license
and
the
tot,
because
both
of
those
things
are
required,
and
certainly
we
have
the
capability
to
easily
add
that
on
not
only
to
process
those
returns,
but
also
to
find
similar
to
the
where
discovery
process
for
business
license.
H
Okay,
one
last
question:
sorry,
one
last
question
and
one
last
comment:
how
quickly
would
this
contract
be
started?
Is
it
pretty
much
flipping
the
switch
and
and
by
next
month
or
a
certain
date,
when
does
it
take
effect
and
and-
and
the
last
comment
that
I
have-
I
do
appreciate
that
there's
metrics
built
in
to
the
software.
C
If
I
may
big
contract,
if
the
council
authorizes
them
approve
the
adopter
resolution
and
then
the
city
manager
will
be
able
to
enter
contract
with
hdl
after
we
enter
into
the
contract,
we'll
start
the
implementation
stage.
My
conversation
with
hdl
tells
me
that
the
implementation
will
take
up
to
60
days.
C
F
B
Yeah,
I
just
guess
I
wanted
to
follow
up
on
the
question
around
the
contract
administration.
I
just
want
to
make
sure
that
we're
effectively
not
we're
effectively
looking
at
contracting
this
out
and
the
only
time
staff
would
be
spending
on
this
is
really
administered
to
administer
the
existing
contract
or,
to
you
know,
or
to
provide
oversight
to
the
contract
staff,
would
no
longer
be
involved
in
the
actual
operations
of
the
business
licensing.
Is
that
right,
yeah
we're.
C
A
C
Well,
we
will
continue
providing
customer
service
to
people
coming
to
the
front
desk
and
I
will
well
we'll
guide
them
through
the
hdl
portal
to
to
submit
their
application
online.
They
need
assistance
that
will
help
to
to
cement
online,
provide
any
kind
of
help
that
we
can
and,
of
course,
we'll
develop
a
procedure
internally
with
with
hdl
regarding
the
new
and
business
license.
Application
and
business
tax
middle.