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From YouTube: NOV 30, 2022 | Vision Zero Task Force
Description
City of San José, California
Vision Zero Task Force of November 30, 2022
This public meeting will be conducted via Zoom Webinar. For information on public participation via Zoom, please refer to the linked meeting agenda below.
Agenda: https://www.sanjoseca.gov/home/showpublisheddocument/92236
A
A
A
A
A
A
A
A
B
Open
Forum:
this
is
two
to
the
large
number
of
panelists
and
limited
time.
Speaking
of
limited
time,
we
will
do
our
best
to
stay
within
the
prescribed
times
of
the
agenda.
Open
form
will
be
at
the
end
of
the
meeting.
If
you
intend
to
speak
during
today's
open
Forum,
please
raise
your
hand
or
press
star
9
on
your
phone,
so
we
can
gauge
how
much
time
will
be
needed.
Finally,
closed
caption
has
been
enabled
on
Zoom.
B
Please
turn
on
this
feature
if
needed.
Thank
you
so
much
for
my
community
service
announcement
good
morning,
everyone
and
welcome
to
the
ninth
Vision
zero
task
force
meeting
for
the
city
of
San
Jose.
Also
the
last
task
force
meeting
on
this
calendar
year,
I'm
council,
member
Pam
Foley-
and
this
is
my
first
meeting
as
chair
I've-
been
involved
as
Vice
chair
since
it
started
in
September
2020..
B
As
you
may
know,
council
member
Perales
is
leaving
office
at
the
end
of
the
year.
So
sad,
but
eight
years
is
eight
years
I'd
like
to
express
my
sincerest
appreciation
to
council
member
Perales
and
his
leadership
as
the
first
and
founding
San
Jose
Vision
zero
task
force
chair.
It's
been
clear
to
me
that
you
take
your
role
very
seriously.
You
care
deeply
about
traffic
safety
and
you
do
what
you
believe
is
right
for
the
city
and
our
communities
for
this
meeting
council
member
Perales
will
serve
as
Vice
chair.
B
Just
a
reminder:
these
are
members
of
our
community.
They
are
family
and
friends,
brothers
and
sisters
who
were
taken
far
too
soon.
In
some
cases,
their
names
have
not
yet
been
released.
I'm
going
to
call
out
nine
names
of
road
traffic
victims
and
council
member
Perales
will
call
out
the
names
of
of
the
eight
victims.
B
Thank
you.
We
are
on
track
to
set
a
record
for
the
number
of
fatalities
on
our
streets
this
year.
This
is
not
a
record.
We
want
to
break
so.
The
efforts
of
this
Vision
zero
task
force
and
the
Department
of
Transportation
and
all
of
our
partners
is
extremely
important
in
reducing
those
number
of
fatalities.
B
Today,
we're
going
to
discuss
the
work
plan
for
the
next
year,
2023,
including
Vision,
zero
task
force,
strategic
plan
and
Outreach,
there's
also
presentation
from
Mig
the
consultant
working
on
the
vision,
serial
strategic
communication
and
safety
messaging
throughout
today's
meeting.
I
encourage
the
task
force
members
to
actively
participate
in
this
discussion,
as
it
will
help
us
form.
The
Strategic
plan
for
2023.
B
B
Wonderful,
thank
you
all
for
coming
and
and
being
in
attendance
and
I
hope
you
have
your
thinking,
caps
on
and
our
willing
and
able
to
participate
if,
if
you're
inspired
to
do
so,
this
meeting
the
meeting
minutes
of
the
last
Vision
zero
task
force
meeting
on
August
31st
were
posted
on
the
vision,
zero
website.
You
may
reach
out
to
staff
directly
with
any
comments
you
may
have.
B
So
thank
you
for
your
inspiring
leadership
council
member
Perales
I'd
like
to
take
time
actually
thank
you
I'd
like
to
take
time
for
everybody
to
say
a
few
words,
but
we
don't
have
that
we
are
having
a
little
special
Gathering
afterwards
at
11
30.
So
please
join
us
there
if
you're
able
to
at
City
Hall-
and
we
can
all
give
hugs
and
celebrate
councilman
paralus
in
person.
B
N
Thank
you,
chair,
Foley
I
will
begin
with
the
traffic
Collision
trends
for
2022
and,
of
course,
just
as
you
have
I
want
to
acknowledge
before
I
start
that
the
numbers
in
these
slides
will
be
describing
our
San
Jose
families
and
friends
who
are
said
to
have
lost
in
this
way
so
beginning.
Here.
Many
of
you
have
seen
me
talk
about
this
before,
but
I
just
want
to
reiterate
that
in
the
last
10
years,
traffic
fatalities
have
doubled
from
29
in
2012
to
60
in
2015
and
2019
and
2021..
N
N
We've
seen
much
higher
fatalities
than
usual
and
today,
on
this
last
day
of
November,
we
are
at
the
peak
number
that
we
have
had
in
the
highest
years
to
date,
which
is
60
and
there's
still
one
month
to
go
of
2022
and
what
was
different
in
2022
was
starting
off
the
year
with
many
more
traffic
fatalities
than
usual,
and
this
slide
highlights
where
that
was,
you
can
see
in
the
first
quarter
of
2022
that
we
had
167
percent
increase
over
2021.
The
yellow
line
shows
a
steeper
slope
than
usual
from
January
to
April.
N
This
period
included
three
people
dying
at
the
intersection
of
Almaden
Expressway
and
Foxworthy,
two
people
walking
in
the
same
crash
and
in
January,
and
then
a
third
person
cycling
in
February.
There
was
also
a
second
double
pedestrian
fatality
at
Ocala
Avenue
in
Oakton
Court
in
April,
and
then
it's
worthy
to
note
that
we
are
seeing
similar
findings
from
other
cities
and
states
in
the
National
Data.
N
The
national
highway
traffic
safety
administration
called
Nitsa
reported
a
seven
percent
increase
in
traffic
fatalities
in
the
first
quarter
of
2022
compared
to
the
previous
year,
and
a
20
increase
from
2020
from
2020
reaching
a
20-year
High.
So
looking
back
to
2022
quarter,
one
California
was
up
six
percent
over
the
previous
year,
but
looking
at
other
Bay
Area
cities
Oakland
seeing
a
78
increase
in
the
first
quarter
of
2022
over
the
previous
year
and
as
we
mentioned,
San
Jose
has
a
67
increase
effectively
in
San
Jose.
N
Let
me
just
make
sure
that
I'm
on
the
same
60
occurred
in
darkness,
many
of
them
in
the
first
few
months
of
the
year
that
started
off
2022
Which
is
higher
than
usual,
but
I
will
say
that
since
2019
the
city
has
been
using
changeable
message.
Signs
on
major
roadways
just
make
sure
this
goes
away
just
a
moment.
N
One
of
the
call
out
areas
on
here
is
the
percentage
of
fatalities
occurring
on
our
streets
designated
as
priority
safety
corridors.
That's
32
percent,
but
also
a
much
larger
percent.
82
percent.
The
roadways
with
that
have
a
posted
speed
limit
of
35,
never
higher
most
of
our
priority
safety
corridors.
Do
so
it's
important
to
acknowledge
that
our
our
speeds,
our
roadways,
that
have
high
speeds
posted,
are
also
the
place
that
a
lot
of
fatalities
are
happening.
E
Thank
you
very
much
Jesse
and
now
that
we're
incorporating
school
safety,
specifically
vehicular
and
pedestrian
safety
around
our
schools,
I
just
want
to
touch
on
our
adult
crossing
guard
program,
which
is
our
highest
visibility
for
safety
and
probably
the
greatest
number
of
resources
dedicated
to
safety.
Currently,
there
are
262
funded
positions.
We
have
an
average
of
well
at
least
current
of
77
vacancies
of
those
positions.
E
Some
of
the
challenges
they
are
facing
is
is
Staffing.
As
with
everything,
a
very
high
turnover
rate,
only
a
certain
population
is
available
to
work
the
split
shift.
They
work
a
couple
hours
in
the
morning
in
a
couple
hours
in
the
afternoon.
Some
of
the
other
challenges
is
during
covid.
They
saw
a
large
reduction
in
Staffing
just
because
it
is
an
at-risk
community
and
they
wanted
to
avoid
as
much
contact
with
with
with
people
to
avoid
becoming
sick
and
that
kind
of
leads
into
the
The
Fall
season.
B
A
E
Yeah
the
the
issue
according
to
speak
with
Michelle
barte,
the
the
coordinator
of
the
program.
It
is
not
a
budgetary
issue
because
they
are
currently
budgeted
for
262
positions.
The
issue
is
just
finding
Staffing
and
available
people
to
actually
work
those
split
shifts
and
did
we
cover
the
the
number
of
of
authorized
locations
and
the
ones
that
are
short.
B
E
E
Currently,
there
are
121
authorized
locations
for
for
crossing
guards
to
be
staffed.
As
of
recent
there's,
only
100
locations
that
are
currently
staffed,
leaving,
obviously
20
to
21
vacant,
authorized
locations
where
they
should
be,
and
again
that's
not
a
budgetary
issue.
From
my
understanding
it
is
just
a
strictly
Staffing
issue
and
that's
all
I
have.
N
Thank
you,
okay,
so
I
also
I'm
going
to
so
now.
I'm
back
on
and
I
wanted
to
present
a
little
bit
about
our
fatality
review
board,
which
we've
never
discussed
publicly
before,
but
is
an
initiative
that
we
created
internally
in
the
Department
of
Transportation
in
the
fall
of
2020,
and
this
is
a
initiative
to
review
the
information
that
we
get
from
the
police
department
on
crash
reports,
which
are
we
couldn't.
N
We
can
never
share
them
outside
dot,
they
can
only
be
reviewed
inside
dot,
but
we
have
so
far
reviewed
111
traffic
fatalities
from
their
police
reports,
6
in
2020,
60,
all
60
in
2021
and
45.
So
far
in
2022,
I
should
say
that
you
know
it
takes
some
time
for
the
police
department
to
write
up
the
reports.
N
So
that's
why
there's
a
lag
time
in
why
we
haven't
done
all
of
the
ones
so
far
from
2022
and
we're
interested
to
engage
Task
Force
member
departments
as
part
of
this
process
and
during
the
exercise
that
we'll
be
discussing
a
little
bit
more
coming
up.
There
may
be
opportunities
to
think
about
how
to
do
this
in
our
work
plan
for
2023,
but
we
just
wanted
to
introduce
what
we
do
so
far.
N
We
have
a
meeting
and
implementation
process
so
in
the
meeting
that
we
hold
internally
in
dot,
which
brings
in
people
from
our
operations
Department
as
well
as
planning,
we
meet
to
just
identify
the
causes
of
the
crash
to
go
through
the
crash
report
to
look
at
the
sites
when
possible
and
definitely
look
at
it.
You
know
online,
but
sometimes
also
on-site
visits
and
we
identify
potential
mitigation
and
enhancements
to
reduce
the
risk
of
crashes
there
in
the
future.
N
And
then
we
basically
go
work
through
to
identify
methods
of
delivery,
and
so
we
can
either
leverage
the
current
program,
which
means
that
we
can
make
improvements
relatively
quickly
or
for
some
more
costly
improvements.
They
may
require
Grant
fund,
doing
which
we
have
to
go
through
the
process
of
applying
for
it
and
hopefully
winning
and
receiving
so
those
take
longer.
But
there
have
been
others
that
can
be
improved.
N
Some
of
the
themes
that
we
anticipate
are
engagement
and
Outreach,
such
as
some
of
the
images
you
see
here
from
our
changeable
message
boards
and
from
putting
signs
out
in
the
street
to
encourage
people
to
cross
the
lacrosse
block
or
be
more
visible.
So
we
anticipate
pedestrian
visibility
and
also
school
safety,
which
is
the
subject
of
the
next
few
slides.
So
I'm
going
to
pass
the
mic
to
chair
fully.
B
Thank
you.
I
want
to
Circle
back
on
some
of
the
topics.
Whoops
whoops
I'm
missing
my
script.
Sorry
about
that.
So
in.
Thank
you
Jesse
and
thank
you
officer
gates
for
your
presentations.
I
I
look
forward
to
digging
into
that
a
little
bit
in
October
I,
co-authored
a
memorandum
along
with
May
the
mayor,
the
vice
mayor,
Jones
and
council
member
Cohen.
B
In
light
of
the
tragic
incident
near
castlemont
Elementary,
where
young
Jacob
Villanueva
lost
his
life,
the
Department
of
Transportation
is
taking
some
actions
to
improve
the
safety
at
the
specific
intersections
which
will
be
covered
in
a
bit.
But
myself
and
my
colleagues
felt
that
a
more
long-term
and
holistic
Vision
was
necessary
to
prioritize
safe
routes
to
schools.
B
Safe
routes
to
school
has
always
been
a
part
of
our
discussion
around
Vision
zero
I'd
like
to
thank
Marianne
Dewan
from
the
County
Office
of
Education
for
her
participation
in
this
task
force,
but
I
feel
that
the
school
safety
should
be
addressed
more
directly
by
the
vision,
zero
task
force
and
as
a
former
School
Board
member
for
14
years,
I
can
tell
you.
This
is
an
area
of
extreme
concern
and
interest
to
me
as
I'm
very
concerned
about
parent
driving
and
other
driving
around
our
school
sites.
B
N
N
These
include
in
the
area
upgrading
five
crosswalks
to
high
visibility,
which
is
the
treatment
that
you
see
in
this
image,
with
the
latter
and
also
refreshing
markings
on
five
streets
around
the
school,
installing
two
new
stop
controls
at
nearby
intersections
the
intersection
of
Castle,
lawn
and
Driftwood,
and
soon
the
intersection
of
Driftwood
and
Teakwood
and
trims
trees
were
also
trimmed
at
the
intersection
of
Castlewood,
castlemont
and
Driftwood
to
improve
visibility.
So
that
is
the
last
slide
that
we
have
on
school
safety.
B
C
Yeah,
thank
you
and
thanks
for
the
the
presentation
and
update
it
was
important,
I
think
to
to
understand
what
the
vacancies
look
like
in
crossing
guards.
I
I
have
to
believe
a
city.
Our
side
has
enough
people
out
there
that
may
be
retired
right
or
or
have
an
opportunity
to
fill
into
those
roles
if
they
knew
that
the
vacancies
existed.
Hearing
that
it
wasn't
a
budgetary
issue
right
that
those
those
positions
are
are
funded.
I
previously
thought.
C
You
know
that
this
was
more
of
a
funding
kind
of
battle,
right
that
you're
prioritizing
the
some
of
the
needs
it
and-
and
it
doesn't
sound
like
that.
Rather
it
sounds
like
you
know,
we
just
don't
have
enough
bodies
to
fill
some
of
those
holes
and
granted.
The
city
has
a
challenge
and
we've
had
a
challenge
with
vacancies
and
prioritizing
onboarding,
and
so
I
recognize
that
that
in
itself
brings
a
challenge,
but
I
do
think
this
broad.
C
You
know
task
force
could
probably
help
in
just
the
the
awareness
of
those
vacancies
right
and
the
opportunity
to
make
this.
We
have
marketing
efforts
that
we
have
engaged
in,
and
so
that
was
my
question.
Actually
for
DOT
staff,
what
might
it
look
like
to
incorporate
some
of
this
info
right?
For
instance,
you
know
the
vacancy
of
crossing
guards
or
something
that
this
task
force
could
be
provided.
D
Going
to
take
that
off,
I
can
start
there
councilman,
okay
Lily.
Thank
you.
Thank
you
for
the
question.
I
think
one
of
the
ways
at
least
a
couple
of
ways
that
we
can
certainly
incorporate
into
our
messaging
in
our
in
our
day-to-day
Dot
Public
awareness
campaign
or
public
blogs,
is
to
include
the
announcements.
D
D
I
know.
We've
got
some
of
our
task
force
members
who
do
regular
messaging
and
public
Outreach
that
we
could
also
send
a
similar
message
to
and
to
share
with
VTA
AARP
I.
Think
there's
quite
a
few
of
us
here
that
have
access
to
that
and
the
council
member
news,
District's
newsletters.
That
I
think
would
be
great
way
to
get
the
words
out
so
Sergeant
Gates.
D
If
we
can,
if
you
can
connect
us
with
Michelle
with
a
a
maybe
a
paragraph
of
the
job
description
and
where
some
of
the
spot
are
available,
I
think
in
my
interest,
those
who
live
in
the
area
with
the
vacancies
to
say,
hey,
I,
live
right
here
and
I
would
be
interested.
So
those
are
a
couple
of
a
few
ways,
I
think
about
how
we
can
Elevate
this
vacancy
announcements.
B
B
Finding
that
is,
I,
don't
know
if
it's
working,
but
if
we
could
have
a
list
of
in
each
district
of
which
schools
need
crossing
guards,
because
then
we
can
go
to
the
local
school
and
Target
do
a
little
bit
more
targeting
marketing,
because
the
people
who
they
want
to
work
at
the
schools.
The
parents
may
have
the
time
who
have
the
have
kids
in
those
schools,
and
they
may
not
know,
there's
a
vacancy
or
an
ability
for
them
to
work
for
a
couple
of
hours.
B
B
K
Thanks,
council
member
and
you
well,
that
was
one
of
my
comments
about
targeting
specific
schools.
I
think
there's
opportunity
there
to
reach
out
to
parents
and
grandparents,
who
might
have
a
few
hours
to
spare
and
have
a
vested
interest
in
ensuring
safety
around
their
schools.
My
other
comment
was
around
the
fatality
review
board.
K
I
know
a
number
of
fatalities
have
been
unhoused.
Individuals
I'd
be
happy
to
participate
in
that
review
board,
but
what
I
was
thinking
could
be
even
better
is
someone
with
lived
experience
of
homelessness,
who
has
an
understanding
of
what
people
are
going
through
and
would
provide
I
think
a
valuable
perspective,
so
I
might
also
be
able
to
help
with
that.
Those
are
my
comments.
Thank
you.
B
Thank
you,
Reagan
yeah.
Thank
you.
Neil
before
I
call
on
you,
I
do
want
to
identify
three
people
from
the
task
force
who
came
in
after
I
made
the
introductions,
and
that
is
Lauren
Ledbetter
with
VTA
welcome
Michelle
wechsler
with
the
county
public
health
department
and
Jackie
lowther
with
the
County
Emergency
Medical
Services
welcome.
I
I
You
know
to
get
our
seniors
more
information
and
the
other
recommendation.
I
have
is
there's
a
quarterly
School
cities
collaborative
meeting
with
the
superintendents
that
the
library
manages
so
jillborn
Rector
would
be
the
best
contact,
but
I
know
the
school
districts
and
swim.
Attendants
are
very
very,
as
everyone
here
should
know,
every
very
interested
in
the
crossing
guards
program.
It's
one
of
their
top
priorities.
So
being
able
to
share
information
about
the
vacancies
at
the
school
State
Library
will
help
put
out
that
information
to
their
schools.
M
Thank
you
very
informative
update,
representing
AARP.
We
certainly
would
be
interested
in
helping
communicate
the
need
for
adult
crossing
guards
using.
We
have
71
000
members,
women
residing
within
the
city
of
San
Jose,
so
certainly
an
Outreach
in
that
area.
Also,
at
the
last
quarterly
meeting
it
was
discussed.
The
increasing
number
of
older
adults,
particularly
pedestrians
that
are
impacted
and
I
personally,
would
be
interested
in
understanding
a
little
bit
better.
O
L
Hello
I
just
wanted
to
let
you
know
we
can
definitely
support
Silicon
Valley
bikes,
Coalition.
We
do
an
Outreach
every
Friday
to
Residents
within
Santa,
Clara,
county
and
San
Mateo
County,
and
make
sure
that
they
knew
that
this
opportunity
was
available.
So
definitely
have
our
support
on
board.
I
also
want
to
let
everyone
know
I,
wouldn't
invite
them
to
the
to
infrastructure
bike
ride.
L
B
Is
there
anything
that
we
should
be
doing
to
engage
the
com,
the
different
members
of
this
task
force
collectively
to
address
not
just
the
school
safety
but
other
areas
that
we
want
to
take
a
look
at
I'd
like
to
know
if,
if
any
of
the
Departments,
how
how
do
you
distribute
any
information?
Do
you
have
events?
Do
you
do
tabling
where
you
put
out
Vision
zero
information
or
safety
issues?
Any
ideas
that
you
that
you're
willing
to
share
right
now
would
be
helpful.
B
Also
any
are
there
any
efforts
that
we
could
leverage
to
increase
safety
awareness
around
our
schools,
just
some
some
words
for
thought
out
there
and
I
I
will
say
that
it's
not
just
our
schools
that
need
Safe
Streets.
Obviously
we
need
them
all
over.
My
husband
bikes
to
work
every
day
and
I
worry
about
him
getting
home
safely
every
night,
because
there's
a
lot
of
distracted
drivers
out
there
so
I
see
no
other
hands
raised.
I
Up
yes,
just
in
terms
of
maybe
some
programs,
if
dot,
has
any
new
specific,
like
workshops
that
they
sent.
You
know
A
team
out
there
we
have.
You
know
after
school
programs
all
across
the
city
that
we
would-
and
you
know,
allow
for
guest
speakers
to
come
in
and
talk
to
the
kids
about.
You
know
safe,
pass
it
back
into
and
from
school.
So
I'm,
not
too
sure.
If
there's
a
program
like
that,
but
we
have
that.
D
Thanks
for
offering
this
is
Lily,
I
I
think
that'd
be
a
great
opportunity
for
us
to
connect
to
our
school
safety
programs
and
officer
who
does
the
education
work
and
get
out
there
and
start
talking
to
teenagers,
and
some
of
those
might
be
interested
in
traffic
engineering
enough
that
they
might
consider
when
they
move
on
to
the
college
level
to
do
internship
with
the
city
and
help
with
our
safety
program.
So
that's
a
great
idea.
Thank
you.
I
will
follow
up
with
you
on
the
after
school
program.
J
I
was
just
going
to
add
that
the
office
of
Economic
Development
cultural
Affairs,
does
have
a
newsletter
that
goes
out.
We
host
guest
bloggers,
so
if
dot
has
some
a
blog
or
some
kind
of
information
they
we
could
include
in
that
this
mainly
goes
out
to
our
business
Community,
but
which
we
have
lots
of
business
district
corridors
that
are
business,
zero
corridors,
so
happy
to
do
that
and
then
just
one
other
idea,
I
believe
the
county
convenes
a
PTA
sort
of
Roundtable
of
all
the
different
ptas
in
the
for
the
for
each
tool.
J
O
E
B
E
B
So,
if
that's
an
option
that
might
open
up
flexibility
for
some
parents
too
or
grandparents,
who
only
want
to
work
in
the
morning
or
want
to
work
in
the
afternoon
depending
on
their
schedule,
so
it's
it's
good
to
know,
because
I
know
that
split
schedule
is
hard.
You
can't
really
budget
your
day.
You
have
to
work
two
hours
here
and
then
two
hours
there
thank
you
or
now
or
whatever.
Whatever
the
time
frame
is
all
right,
seeing
no
more
hands.
Let's
move
to
the
next
presentation.
B
They
have
been
working
on
the
vision,
zero
safety,
messaging
contract,
they've
been
working
for
D.O.T
for
about
a
year
and
we're
nearing
in
our
nearing
release
of
a
campaign.
The
VTA
and
the
County
Public
Health
Department
have
been
Partners
on
this
work,
which
is
part
of
our
vision,
zero
action
plan.
B
As
a
reminder,
the
2020
Vision
zero
action
plan
has
six
areas
build
robust
data.
Analytic
tools
form
a
vision
to
zero
task
force.
We've
done
that
strategize
traffic
enforcement
increase
community
outreach
and
engagement,
Implement
quick,
build
data-driven
safety
improvements
and
focus
resources
on
high
Fatality
and
severe
injury
corridors
and
districts.
B
It
complements
the
Dot's
existing
safety
messaging
activities
like
putting
out
changeable
message
signs
that
we
saw
earlier
when
it's
darker
out
at
commute
times
and
its
Street
redesign
efforts
under
area
5,
including
building
pedestrian
safety,
enhancements
like
flashing
beacons
and
pedestrian.
Crosswalks
I'd
like
to
thank
the
task
force
members
to
I'd,
like
the
task
force
members
to
consider
thinking
about
areas
that
this
effort
complements
in
their
Department
work
that
we
could
leverage
when
this
campaign
work
is
released
for
the
conversation
that
follows
this
presentation
with
that,
I
will
introduce
Deanna
Chow
Trotter
from
Mig.
G
Thank
you
very
much
cheerfully
and
vice
chair
pereles
and
members
of
The
Vision
zero
task
force,
I'm
really
happy
to
be
here.
I'm
I've
been
part
of
the
Consulting
team,
leading
this
Communications
effort
and
we've
been
working
with
the
vision.
Zero
team
I'll
often
refer
to
them
in
this
presentation,
and
that
group
is
comprised
of
Representatives
of
the
city
of
San
Jose
council
member
offices,
Santa
Clara
County,
including
the
Department
of
Public,
Health
and
BTA.
G
G
So,
in
terms
of
the
project
overview,
my
colleague
Rebecca
Graham,
back
in
August,
presented,
you
may
recognize
this
timeline
of
our
project.
We've
been
through
a
research
phase
that
started
this
whole
project
and
then,
when
she
presented
back
in
August,
we
were
looking
at
sharing
with
you,
the
results
from
our
research
studies
and
then
how
that
contributed
to
the
rationale
and
criteria
for
selecting
speeding.
G
This
campaign
focus
on
the
issue
of
speeding
and
then
once
we
selected
the
speeding
focus,
we
conducted
focus
groups
Gathering
various
groups
to
ask
about
their
opinions,
attitudes,
motivations
around
this
speeding
topic
and
issues
around
driving
in
San
Jose,
and
that's
led
to
this
proposed
strategy
that
we're
presenting
Today
part
of
sharing.
This
slide
is
also
to
say
that
these
research
studies
that
we've
done
have
all
contributed,
contributed
and
also
undergirded.
G
So
with
that
I'll
move
into
the
campaign
strategy
and
as
a
Communications
professional
I,
often
have
to
remind
myself
that
not
everyone
thinks
about
Communications
in
this
way.
So
I
wanted
to
start
this
section
with
just
giving
a
quick
overview
of
what
is
a
campaign
strategy
in
short,
I,
think
the
simplest
way
to
to
Define.
It
is
that
it's
a
blueprint
or
a
plan
for
developing
an
effective
campaign,
and
it
seeks
to
answer
a
number
of
different
questions.
We
want
to
Define
our
objective.
What
is
the
outcome
that
we
want
from
the
campaign?
G
Our
audience?
Who
are
we
addressing?
Who
are
we
trying
to
influence
in
order
to
gain
this
outcome
and
then
content
and
tone?
What
and
how
are
we
going
to
communicate
to
this
audience?
To
achieve
this
outcome
and
then
there's
a
combination
of
audience
and
touch
points?
You
know
how
do
we
reach
the
target
audience
through
what
types
of
touch
points,
whether
it
be
Billboards
or
digital
ads?
G
One
is
just
how
we
came
about
deciding
that
speeding
was
the
issue
that
we
wanted
to
focus
on
for
this
campaign,
and
you
may
recall
this
slide
from
our
August
presentation
that
Rebecca
made
where
the
crash
profiles
that
fair
and
peers
developed
the
eight
top
crash
profiles
in
the
city.
All
of
them
had
speeding
as
one
of
their
top
violations,
so
so
that
made
it
very
clear.
G
In
addition,
the
opinion
research
survey
we
did
there
were
77
percent
of
respondents
that
agreed
that
it
would
be
safer
for
people
walking
and
biking
in
San
Jose
if
people
drove
more
slowly
and
similarly
71
agreed
that
speeding
is
the
leading
cause
of
traffic
collisions
in
San
Jose
and
then,
as
we
moved
into
focus
group
research,
this
occurred
in
September.
There
was
limited
unaided
recognition
of
speeding
as
a
significant
traffic
safety
issue
and
I
know
that
might
be
kind
of
a
jumble
of
words
but
unaided,
meaning
that
we
asked
an
open-ended
question.
G
It
was
a
combination
of
what's
your
least
favorite
thing
about
getting
around
in
San
Jose.
This
is
all
speaking
to
drivers
and
what
is
the
biggest
frustration
you
have
about
driving
in
San
Jose
and
most
people,
their
first
response
had
to
do
with
traffic
and
only
as
we
probed
a
little
further
did
speeding
be
become
more
rise
to
the
surface
in
terms
of
recognition
of
this
being
a
problem.
So
I
think
that,
in
combination
with
what
we
learned
from
the
opinion,
research,
there
is
a
bit
of
a
disconnect.
G
In
the
focus
group
research.
We
found
that
most
respondents
they
only
considered
a
behavior
as
speeding
if
it
was
Reckless
and
they
thought
of
it
as
something
done
on
freeways
only,
and
we
also
found
that
respondents
across
all
groups
were
quite
open
about
exceeding
the
speed
limit
and
they
were
slow
to
think
that
it
was
wrong
and
there's
a
fair
amount
of
rationale
about
going
with
the
flow
of
traffic
and
that
actually
is
more
safe
than
going
more
slowly.
G
So
these
are
all
things
that
we
want
to
address
as
we
move
into
developing
this
campaign.
So
for
the
messaging
we
want
to
connect
unsafe
speeds
to
city
and
residential
road
driving.
It
may
not
be
that
we're
going
to
Define,
speeding
literally,
but
the
idea
that
slowing
down
is
important
in
the
city
and
not
that
it's
speeding
is
something
that
only
happens
on
freeways.
G
We
want
to
confront
attitudes
among
audiences,
where
driving
over
the
speed
limit
is
perceived
as
acceptable
and
really
convey
the
dangers
of
speeding,
and
then
we
want
to
communicate
a
clear
call
to
action
to
promote
Behavior
change
and
probably
the
simplest
call
to
action
we
might
boil
down
to
slow
down
and
through
our
focus
group
findings.
We
in
those
groups,
we
presented
four
sample
Concepts
to
just
get
their
feedback
and
we
had
a
range
of
messages
or
headlines
on
those
ads.
G
G
People
were
able
to
connect
more
personally
and
also
I,
think
it
conveyed
the
gravity
of
unsafe
speeds
versus
showing
illustration
or
infographic
that
just
didn't
have
the
same
effect
as
using
photography
and
so
even
yeah.
Just
taking
it
further
folks
were
able
to
tie
the
issue
to
their
own
children
or
their
own
family
members,
because
they
could
see
some
reflection
of
themselves
or
their
or
reality
in
those
images.
G
G
The
messaging
and
the
touch
points
that
we
will
adopt
and
ultimately
wanting
to,
as
this
first
campaign,
iteration
goes
out
achieve
some
measurable
Effectiveness.
Even
there
will
be
some
learnings
I'm
sure
as
we
go
out
that
later
on,
as
we
scale
this
or
even
repeat
this
in
other
areas
to
through
other
touch
points
will
have
increased
Effectiveness
as
we
go
so
just
to
give
some
ideas
of
what
we
mean
by
targeting
media
placements
in
particular.
Maybe
these
are
you
know
key
crash
locations.
G
We
have
priority
corridors
intersections
particular
stretches
of
roadways
or
roadway
types,
I
think
we've
also
talked
a
lot
and
folks
already
in
the
previous
presentation,
have
shared
that
as
we
couple
this
campaign
with
speed,
reducing
engineering
projects
or
enforcement
events
that
tends
to
have
an
even
greater
impact
than
Communications
alone.
Communications
alone
will
not
be
the
ultimate
way
to
impact
Behavior,
but
as
we
work
together
to
integrate
our
efforts,
we'll
have
a
greater
opportunity,
the
use
of
demographics
and
common
attributes
to
Target
those
who
speed.
G
This
Behavior
change
campaign
will
be
relevant
to
all
drivers
and
we'll
be
promoting
safer
speeds
among
everyone.
Knowing
that
anyone,
that's
speeding,
can
cause
a
crash
and
then
just
to
further
illustrate
how
this
targeting
in
terms
of
a
a
specific
audience
segment
and
touch
points
related
to
that
audience.
Segment
relate
just
to
give
an
example.
If
we
were
to
look
at
targeting
young
male
drivers,
Sun
touch
points
that
we
could
use,
we
could
place
ads
in
targeted
locations
that
could
be
at
car,
shows
or
sporting
events,
or
maybe
posters.
G
So
just
to
kind
of
fill
that
idea
out
more.
That's
just
one
example,
and
additionally,
I
want
to
just
add
that
this
campaign
will
not
be
in
English
alone,
but
we
also
seek
to
reach
Spanish-speaking
and
Vietnamese
speaking
drivers
and
specifically
looking
at
neighborhoods
community-based
organizations
that
we
can
partner
with
on
specific
in
language,
media
outlets
and
cultural
events.
G
G
I
know
it
could
be
maybe
a
little
distracting
to
see
that
while
I'm
talking,
but
it's
I,
think
we've
all
been
on
our
computers.
Our
phones,
tablet
devices
and
one
of
the
most
cost
effective
ways
of
targeting
messages
is
through
digital
display
ads.
We
can
look
at
even
locations
like
say,
there's
a
particular
intersection
that
has
had
a
fair
number
of
crashes,
there's
a
way
that
we
can
Target
devices
that
have
gone
through
that
intersection.
So
that
later
that
evening,
those
devices
receive
ads
with
our
Behavior
change
messaging
commute
time.
G
G
Other
potential
touch
points
organic
and
paid
social
media
I
just
gave
that
example,
but
in
particular,
when
folks
are
on
social
media,
they
tend
to
be
in
a
more
of
a
lean
back
mode,
where
they're
just
there
to
consume
information.
Whereas
you
know
these
days,
the
the
advertising
landscape
can
be
very
cluttered,
there's
so
many
things,
but
to
be
able
to
get
people's
attention
while
they're
on
social
media.
It's
a
very
effective
opportunity
to
reach
folks
with
our
messages.
G
Shareable
videos
is
another
way
whether
we
send
those
through
social
media
or
they're
on
the
vision.
Zero
website
that
people
can
link
to
I
have
an
example
here.
This
is
a
video
that
we
created
for
Vision,
zero,
San
Francisco,
showing
the
anatomy
of
a
left
turn
which,
before
working
on
the
on
this
project,
I,
never
really
thought
about
all
the
complexities
and
kind
of
conflict
points.
When
you
make
a
left
turn.
G
G
Next
is
out
of
home
media,
which
may
be
the
most
common
and
familiar
whether
that
be
Transit,
shelters
or
I
know
that
there
is
opportunity
to
do
light,
pole,
banners
and
also
even
Billboards.
So
where
I've
mentioned
that
digital
marketing
is
very
cost
effective,
we
don't
want
to
completely
disregard
the
opportunity
for
out
of
home.
G
Can
heighten
audience
awareness
and,
in
particular,
I
know
that
earlier
there
are
already
some
examples
of
high
visibility
enforcement
events
that
have
occurred
in
San
Jose,
but
previously
for
for
vision,
zero,
San
Francisco.
They
there
have
been
a
number
of
different
enforcement
events
that
were
planned
and,
and
we
found
that
it
was
almost
more
important
to
publicize
the
enforcement
than
to
actually
you
know,
issue
citations
per
se,
because
then
there's
this
idea.
This
awareness
in
the
public
that
that
I
should
slow
down.
G
It
can
take
folks
to
a
campaign
landing
page
with
all
the
main
information
that
we
want
them
to
be
aware
of,
and
also
you
know,
provide
a
URL
on
out
of
home
ads
as
well,
and
then
we
also
have
it
within
our
scope.
Community
outreach
and
that's
something
we'll
go
into
greater
detail
as
we
get
further
into
development,
but
these
allow
for
high
touch
interactions
and
ways
even
to
Garner
input
from
community
members
as
well.
G
And
then
we
want
to
further
coordinate
with
with
the
team
on
engineering
and
enforcement
and
measurement
tie-ins.
So
again,
as
chairfully
mentioned
the
the
this
layering
and
integrated
impact,
we
can
have
as
we
work
together
to
amplify
one
another
in
our
efforts
and
then
we're
going
to
get
into
more
of
the
specifics
of
crafting
media
and
Outreach
plans
for
these
various
touch
points,
and
that
will
happen
in
the
first
quarter
of
next
year,
all
with
eyes
on
a
potential
Spring
2023
launch.
G
So
with
that
I
want
to
move
into
I've
done
a
lot
of
talking
so
move
into
task
force,
strategy
feedback
and
we
put
together
a
few
questions
to
just
help
facilitate
the
discussion.
But,
of
course
any
question
is
we're
open
to
any
question
so
first,
we're
interested
in
just
given
this
proposed
campaign
strategy.
Are
there
any
existing
or
what
existing
channels
Communications
Outreach
that
do
you
have
access
to
that
can
be
leveraged
for
this
campaign
very
well.
G
There
are
things
that
we're
not
aware
of,
even
as
we've
talked
about
the
adult
crossing
guard
program
and
ways
to
Market
that
we're
looking
for
that
similar
kind
of
input
of
places
and
ways
to
get
the
word
out
that
maybe
we
haven't
thought
of,
are
you
know
what
campaign
targeting
insights
or
input?
Do
you
have
to
share?
Is
there
anything
specific?
G
B
Thank
you,
Deanna.
Thank
you
for
the
presentation.
I,
don't
see
any
hands
raised
so
as
you're
thinking
about
your
questions.
I'll
I'll
just
offer
this
I'm,
but
I
I
hope
this
campaign
Works,
knowing
how
the
behavior
of
drivers
I
wonder
and
the
surveying
you've
already
done
with
the
focus
groups
Deanna.
P
B
Paying
attention
I
know,
there's
higher
fatalities,
turning
left,
but
turning
right
is
where
we
have
high
levels
of
injuries,
ask
anyone
walking
or
is
a
or
a
bicyclist
how
that
right
to
earn
affects
them.
So
I
I
hope
we're
on
target
with
this
and
and
get
some
traction
with
it.
But
I'll,
listen
to
the
comments
of
my
colleagues
to
see
what
suggestions
they
have
council
member
Perales.
Turning
to
you.
C
Really
like
the
the
idea.
I
know,
I've
mentioned
this
several
times,
but
you
know
my
early
years
driving
as
a
young
male
were
the
worst
right
and
it
fits
in
in
line
with
with
the
data
that
exists
and
trying
to
Target.
That
group
I
think
we
we
do
have
to
be
really
thoughtful
and
specific
in
regards
to.
You
know
how:
how
do
we?
C
C
Commission
or
or
try
to
get
that
input
right
versus
a
bunch
of
adults
trying
to
think
about
what's
the
best
way
to
Market
to
our
children,
I
think,
let's
ask
our
children
right
and
kind
of
see
where,
where
they're
they're
looking
at
and
how
we
might
be
able
to
get
that
info
to
them.
The
other
thing
in
regards
to
the
the
targeting
which
I
would
agree
is
it's
almost
even
better,
just
as
a
scare
tactic
right
when
you
say,
there's
a
DUI
checkpoint
or
where
you.
C
To
be,
you
know,
traffic
enforcement
that
works
right.
You
don't
even
have
to
do
it.
You
know
it
just
it
just
works
on
its
own
and
we
have
the
opposite
problem
at
the
moment,
because
we
have
advertised
the
reduction
of
our
police
force
over
the
years
and
we've
also
advertised
the
reduction
of
our
traffic
enforcement
unit
and
to
the
point
where
over
the
last
decade,
now
it's
been
so
depleted
Not
only
was
it
advertised.
It's
felt
right.
C
The
community
members
are
looking
around
going,
I'm,
not
getting
pulled
over
right,
I'm,
not
getting
stopped
by
by
traffic
enforcement
officers.
I'm
not
seeing
them
out
there
as
frequently
I
think
that
as
the
the
City
hopefully
begins
to
invest
in
additional
traffic
enforcement
officers
or
even,
for
instance,
crossing
guards
or
whatever
it
may
be.
When
we're
adding
bodies.
C
It's
actually
very
easy
to
speed.
That's
why
that's
the
number
one
factor-
and
you
mentioned
the
the
the
speed
bumps
right,
virtual
or
physical
or
whatever,
that
those
things
that
sort
of
you
know
come
out
and
help
stop
you.
The
advertising
can
really
help
one
of
the
the
infrastructure
Investments
that
we
do
is
the
speed
radar
Science,
that's
right
and
they
work.
They've
worked
for
me
right
where
you
don't
even
notice
that
you
may
be
going.
C
You
know
a
couple
miles
over
the
speed
limit
and
then
it
flashes
at
you
right-
and
you
know
as
you're,
going
by
it's
very
very
helpful.
So
those
are
physical
right
elements
that
we
put
in,
but
I
think
on
the
campaign
strategy.
Side,
there's
also
those
those
non-physical
elements
and
and
more
virtual
or
obviously
marketing
type
of
elements
that
that
I
think
do
the
same
thing.
So
I
appreciate
the
the
work
and
and
look
forward
next
year
as
a
civilian
kind
of
seeing
how
this
work
progresses.
Thanks.
G
Thank
you,
Vice,
chair,
Perales
and
I.
Don't
even
know
if
I
finished
my
thought
about
earned
media,
but
the
idea
thank
you,
but
around
earned
media
that
we,
you
know,
don't
have
to
just
pay
for
for
attention,
but
the
way
that
we
can
connect
with
you
know
the
press
to
get
different
articles
in
the
in
Publications,
and
things
can
create
this.
You
know
overarching
effect
that
people
are
aware
that
there's
more
happening
and
an
increase
away
awareness
there
without
paying
for
it.
S
Hi,
thank
you
Deanna
for
that
great
presentation,
I'm,
so
happy
to
see.
What's
happened
over
the
last
several
months,
I
know
that
you
are
working
with
my
colleague
in
our
marketing
department
for
this
campaign,
and
so
he
I'm
certain
are
answering
the
first
two
questions
for
you
in
terms
of
how
we
can
how
we
can
have
more
media
and
amplify
your
message.
I
did
have
a
comment
and
a
question.
So
one
comment
is
when
people
this
is
just
for,
for
everyone
would
be.
S
We
need
to
look
at
the
data
to
confirm.
That's
the
right
way
to
go,
but
I'd
expect
in
the
next
year
or
so
there
will
be
some
additional
county-wide
messaging,
which
will
be
really
exciting
and
we're
we're
funding
that
with
2016
measure,
B
education
and
encouragement
funding
and
then
I
had
a
question
which
was
you
talk
about
speed
limits
and
maybe
that's
more
understandable
for
for
most
people,
but
in
some
cases
the
the
speed
limit
that's
signed
on
the
roadway
is
still
unsafe
or
I.
S
Don't
want
to
say
it's
unsafe
I
mean
I,
it's
too
high.
Are
you
focusing?
Are
you
targeting
your
message
on
just
going
under
the
speed
limit,
or
are
you
also
going
to
be
talking
about
safe
speeds
for
the
situation?
If
it's
raining,
if
it's
dark,
if
there's
kids
biking,
if
you're
passing
a
bicyclist,
if
you're
passing
someone
walking,
there's
all
kinds
of
situations
where
you
should
go
below
the
speed
limit,
because
it's
just
not
safe
to
just
do
the
speed
limit.
G
Sure
I
mean
I,
don't
think
I
mean
I.
I
think
that
we
want
to
include
some
speed
limit
messaging.
It
really
also
depends
on
what
level
like
when
we're
doing.
You
know
there'll
be
layers
of
messages.
There's
there
will
be
the
very
short
form
where
we
can
only
say
a
few
words
on
a
billboard,
but
then
later
these
Outreach
cards,
or
even
at
Outreach
events
there
can
be.
You
know
things
that
have
more
information
about
the.
Why
and
I
think
it's
through
the.
G
A
H
J
Thank
you
just
a
few
notes
and
thank
you
for
the
presentation.
A
couple
of
couple
of
thoughts:
it's
not
uncommon
to
see
monuments,
candles
things
like
this
on
sidewalks
and
places
like
that.
Or
is
there
a
way
we
can
sort
of
maybe
address
or
have
an
outlet
for
things
like
that,
I
guess
and
then-
and
so
is
there
also
going
to
be
any
sort
of
thought
around
I
guess,
educating
or
reminding
pedestrians
who
you
know
like?
For
example,
you
know
my
my
wife,
my
mom
and
I.
J
J
So
so
just
those
just
kind
of
those
kind
of
things
I
know
we're
focused
on
the
driver
and
I
know
we
talk
about
victim
blaming,
but
you
know
Common
Sense
just
says:
if
you're
going
to
go
out
at
night
wear
something
that
you
can
see
at
night.
You
know
we
acquired
bicyclists.
You
know
to
have
reflectors
on
their
bikes
and
things
like
that
anyways
just
those
kinds
of
thoughts
and
then
is
there
any
other
sort
of
messaging.
You
can
give
to
employers.
J
Thinking
about
now
that
working
from
home
is
much
more
calm.
Much
more
prevalent,
that's
sometimes
often
being
working
while
you're
driving
around
in
your
car,
so
you're
taking
calls
because
our
work
life
is
more
flexible
now.
So
that
might
be
a
message
and
I'm
guilty
of
it.
I
mean
I
have
to
drop
off
my
child
at
in
the
morning,
and
we
have
a
a
daily
weekly
check-in
at
a
certain
time
that
I
I
have
to
call
into
so
that's
just
one
other
kind
of
thing
to
to
maybe
think
about.
G
No
thank
you
so
much
I
really
appreciate
that
input
and
those
ideas,
in
particular
for
pedestrian
safety.
We
have
been
talking
about,
especially
in
our
Outreach
effort,
to
include
messaging
at
at
that
level,
whether
that's
you
know
as
through
Community
Based
organizations,
or
you
know,
handouts
at
libraries
and
things
like
that
that
we
can
talk
about
some
of
those
safe,
safe
safety
tips
for
for
pedestrians,
so
I
I
think
definitely
again.
G
J
I
I
think
just
so
I
just
want
to
share
that
I've
I've
pretty
regularly
shared
that
the
fact
that
I
attend
a
quarterly
meeting
that
we
listen
to
every
single
name
or
person
who
have
been
killed
in
a
fatality
crash
of
my
friends
who
are
saying,
like
oh
I'm,
biking
more
now,
I
think
I
just
remind
them.
Please
be
safe,
be
visible!
B
Those
names
are
actually
really
impactful,
I
think
when,
when
we
read
the
names,
it
not
only
acknowledges
a
fatality,
an
individual
we've
lost,
but
it
shows
the
scope
of
what
is
happening
on
our
streets.
So
if
you
see
a
large
list,
it
is
alarming
and
should
be
a
call
to
action,
but
I
fear.
Our
driver's
Behavior
will
not
mirror
that
I
I
think
we
have
a
lot
of
selfish
drivers
out
there.
So
how
are
we
going
to
get
to
having
them
care
about
their
fellow
neighbor
as
they're
driving?
M
Yes,
thank
you.
I
would
like
to
chime
in
the
Salvador's
comment
and
I
think
the
BTA
Direction
and
the
chairs
comment
drivers
feel
safe
in
their
vehicle
and
the
National
Industry
has
made
them
safer
and
I
think
as
the
campaign
strategy.
It's
really
important
to
also
focus
on
the
people
outside
the
vehicle.
M
Just
as
defensive
driving
is
an
important
element,
I
think
defensive,
walking,
defensive,
bicycling
and
even
defensive.
Motorcycles
should
also
be
a
target
for
this
campaign,
reflecting
the
impact
of
speed
on
their
their
well-being
when
they're
outside
of
a
car
and
so
I
would
encourage
the
campaign
targeting
to
also
include
the
individuals
outside
of
the
the
vehicle.
As
part
of
the
message.
L
L
Hey
this
is
clearly
not
a
thoroughfare
right
that
it's
a
residential
neighborhood
and
that
I
need
to
slow
down
and
then
that's
reinforced
by
a
speed
limit
that
was
a
15
mile
per
hour
and
I'll.
Think
myself,
yeah
I,
think
that's
about
the
speed
limit
that
I
was
able
to
go
on
the
street
based
on
the
design
right
and
I.
L
Think
Dana
had
mentioned
that
some
of
the
motorists
were
going
with
the
flow
of
traffic,
which
is
kind
of
concerning,
because
the
photographic
should
be
supportive
of
what
we
actually
want
them
to
be
driving
at
and
if
they're,
speeding,
because
they're
going
with
the
floor
traffic
and
they're
not
aware
that
they're
speeding,
because
they're
just
staying
up
to
speed
with
everyone
else.
That
sounds
like
a
design
flaw
that
is
allowing
everyone
to
make
that
same
error
and
then
encouraging
others
to
keep
Pace
with
them.
B
G
You
know
I
think
changing
culture
and
creating
a
new
social
Norm,
just
it
doesn't
happen
overnight
or
in
a
few
years.
I
think
there's
something
constant
and
I
think
we've
talked
before
about
even
the
social
norms,
around
smoking
or
seat
belts.
You
know
that
took
a
policy
change
as
well
as
Communications
and
education
and
infrastructure.
You
know
so
you
know,
I,
think
that
what
we
have
ahead
of
us
is
a
multi-discipline
effort,
and
you
know
I
think
we
want
to,
as
we
mentioned,
integrate
with
different
engineering
projects.
G
You
know
Capital
Improvements
that
are
happening.
We
found
that-
and
this
may
relate
to
what
Diana
shared
too,
that
some
folks
in
the
focus
groups
were
had
noticed
some
of
the
quick
build
projects
but
they're
like
we,
don't
know
what
that's
about
what
that's
for
and
I
think
they
did
recognize
it.
It
slowed
them
down,
but
I
think
for
us
to
even
include
that
as
part
of
our
Outreach
Communications
is
to
explain
what
that
is
and
that
this
is
an
effort
to
improve
the
safety
of
our
streets.
G
B
It
it
does,
it
will
enforcement
or
the
it
seems
to
me
that
there
we're
missing
one
component
in
in
the
speeding
message,
and
that
is
that
enforcement
is
going
to
occur
and
to
council
member
paralysis
statement.
We
should
be
pushing
putting
out
that
we
are
hiring
traffic
enforcement
officers,
even
though
we
still
have
a
lot
of
vacancies.
We
should
still
push
that
we
have
funded
for
them
and
that
we
will
have
more
people
on
the
streets
to
enforce
traffic
traffic
violations.
So
are
we
finding
are
we
will
we
be,
including?
K
G
B
O
B
B
The
behavior
is
just
appalling
and
I
I'm
I'm
the
worst
driver,
because
I'm
just
screaming
at
these
people.
Glad
you
all
can't
hear
me
because
I'm
using
really
foul
language
and
glad
my
daughter
isn't
a
child
in
the
background,
because
she
would
be
repeating
what
I'm
saying
it
makes
me
so
frustrated
that
people
believe
driving
fast
is
going
to
get
them
to
anywhere
quicker,
which
it
really
doesn't,
because
the
stop
sign
light
will
stop
them
and
we'll
just
catch
up
to
them
and
continue
on
our
way
in
a
safe
environment.
B
I've
I've
been
in
a
hit
and
run
a
couple
of
years
ago,
and
it
was
I
was
luckily
not
hurt.
My
car
was
but
could
have
been
a
real
serious
injury.
It's
just
my
car
handled
it
extremely
well.
So
it's
scary,
it's
scary,
to
me
to
be
on
the
road
because
I've
been
in
that
kind
of
that
accident
and
I
I
worry
about
the
pedestrians.
So
the
education
is
not
just
for
the
drivers.
It
is
for
The
Pedestrian
too.
B
We
need
to
remind
them
and
I,
don't
want
a
victim,
shame
or
anything,
but
we're
all
responsible
for
driving
and
walking.
While
distracted.
We
have
a
device
in
our
hands,
we're
bored,
we're,
checking
our
phone
and
we're
looking
down
we're
not
paying
any
attention
and
oh,
oh
I,
could
go
on
I'm
I'm,
it's
just
so
frustrating,
but
this
is
our
job.
This
is
our
job
to
make
our
streets
safe,
so,
hopefully
you're
getting
the
information.
You
need
Deanna
to
make
a
really
robust
campaign.
Yeah.
P
B
T
I
just
wanted
to
add
one
other
lever
which
is
technology.
You
know
Deanna
mentioned
smoking
and
seat
belts.
You
know,
of
course
cars
I
believe
was
a
joke.
It
was
talking
about
how
safe
we
are
in
our
cars
and
that's
because
of
so
many
technological
advancements,
but
we
also
heard
in
the
focus
groups
that
in
some
cases
as
people
have
gotten
newer-
and
you
know
fancier
cars-
those
cars
are
preventing
them
from
speeding,
are
giving
them
those
alerts
that
we
want
to
be
putting
on
the
streets.
T
B
I
agree:
although
some
of
the
cars
with
newer
technology
have
such
big
computer
screens
that
they
in
and
of
themselves,
are
very
distracting
so
they're,
the
the
consumer
wants
these
things,
but
it
distracts
them
and
I.
Don't
know:
I
I
I'm
not
well
I'm,
not
ready
to
go
back
to
the
horse
of
buggy
days,
but
I
want
to
be
safe.
When
I'm
walking
down
the
street
I
want
my
people
who
ride
their
bikes
I
want
them
to
be
safe.
B
I
want
children
to
cross
the
street
and
get
home
safely
and
I'm
acknowledge
that
some
of
the
people
speeding
at
our
schools
are
the
parents
themselves.
So
getting
out
that
message
is,
is
really
hard.
I
look
forward
to
the
campaign
as
it.
It
rolls
out
any
other
questions
on
this
topic
before
we
wrap
it
up.
B
C
Yeah,
thank
you.
Let
me
get
my
camera
working
right,
so
yeah.
Thank
you
very
much
and
appreciate
the
dialogue
today
as
well.
I
shared
this
message
with
my
colleague
student
s,
with
my
colleagues
in
the
council,
but
I
wanted
to
be
able
to
I
think
just
provide
some
some
outgoing
thoughts
and
advice,
as
this
task
force
now
is
going
to
round
out
its
second
year
and
start
off
at
third
I.
C
Do
think
that
it
is
important
to
think
about
what
the
the
future
looks
like
for
this
task
force,
and
you
know
for
me
I'm
thinking
that
that
it
would
be
wise
to
look
at
a
more
formal
and
and
more
permanent
or
semi-permanent
structure
for
the
task
force.
This
is
a
decision
that
the
ultimately
the
city
would
have
to
make
as
well,
but
then
you
know
we
would
need
buying
from
from
each
of
the
members
that
are
participating.
Member
agencies
that
are
participating
here
as
well.
C
I
think
a
a
committee
structure
out
of
this
could,
potentially
you
know,
promote
more
success
in
progress
as
well.
I've
seen
that
with
our
mayor's
game
prevention,
Task,
Force
and-
and
you
know,
I-
don't
think
anybody
expected
that
to
be
going
30
30
years,
but
you
know,
but
it
is
we
we
certainly
hope.
That's
that's
not.
C
The
hope
for
this
task
force
is
that
you
know
we're
going
to
still
be
in
the
same
boat
30
years
from
now,
but
the
reality
is
is
that
we
know
that
traffic
related
violence
is
is
something
that's.
You
know
probably
going
to
be
happening
inevitably
into
our
future,
but
we
want
to
reduce
that
number
as
low
as
we
can
and
and
ultimately
the
goal
is
to
get
down
to
zero
year.
Over
year,
I
will
say:
I
read
a
recent
article
on
how
well
Fremont
is
doing.
C
They
got
promoted
for
their
traffic
fatalities
dropping
significantly
since
they
endeavored
down
their
Vision
zero
process
back
in
2015
as
well
and
looking
over.
It
actually
was
very
similar
to
all
the
Investments
that
they
were
making
that
the
city
of
San
Jose
is
making
maybe
one
significant
change.
C
C
So
there's
some
some
outgoing
words
of
advice,
and
hopefully
this
task
force
finds
some
some
success
in
the
years
ahead,
as
we
learn
from
what
we've
done
over
the
last
couple
years
and
then
move
forward
and
I
wish
you
best
of
luck,
chair,
pulley
and
and
I'll
see
those
of
you
who
join
us
at
11
30..
Thank
you.
B
Thank
you
so
much.
Thank
you
for
your
passion,
your
vision
and
your
leadership
and
I'll
see
you
in
January
in
a
different
capacity
or
or
maybe
not,
if
I'm,
if
I'm,
if
I'm
not
doing
anything,
then
you
need
to
come
to
me
or
vice
versa,
with
that
now
we're
ready
for
open,
Forum
I
just
want
to
take
a
moment
to
invite
the
members
of
the
public
to
speak
on
any
discussion
item
I'm
going.
Please
adhere
to
our
code
of
conduct.
Speakers
comment
should
be
addressed
to
the
task
force.
B
Members
request
to
engage
chair,
co-chair
task,
force,
members
or
staff
and
conversation
will
not
be
honored.
Abusive
language
is
inappropriate,
repeated
failure
to
comply
with
this
code
of
conduct,
which
will
disturb,
disrupt
or
impede
the
orderly
conduct
of
the
meeting.
May
result
in
removal
from
the
meeting
for
those
who
have
never
participated
in
a
zoom
meeting.
There's
a
little
raise
hand
button
on
your
toolbar.
Please
click
on
that
and
you'll
be
placed
in
the
queue
if
you're
calling
on
a
phone.
B
Please
call
please
dial
Star
9
to
raise
your
hand
in
star
six,
when
your
name
is
called
to
unmute
yourself.
Our
DOT
staff
will
instruct
you
to
unmute
yourself
and
you
may
speak
in
the
interest
of
time.
We
will
allocate
two
minutes
per
speaker.
It
looks
like
we're
getting
okay,
we
have
some
people
dropping
off.
We
do
finish
this
meeting
at
11.
30.
I.
Ask
that
the
panelists
not
respond
until
we've
gone
through
all
of
the
speakers.
B
H
Good
morning,
can
you
hear
me?
Yes,
okay,
hi.
This
is
Gina
LeBlanc
I'm,
mother
of
Kyle,
who
was
18
when
he
was
killed
as
a
pedestrian
in
2016
in
San,
Jose
I'm,
also,
a
member
of
San
Francisco
Bay
Area
families
for
Safe
Streets
and
once
again,
I'm
horrified
by
all
the
fatalities
and
injuries
on
our
roadways
on
the
last
17
that
were
killed
since
the
last
meeting.
I
am
especially
concerned
with
the
fatalities
that
occurred
near
the
schools
and
I'm
so
glad
to
hear
you
all
talk
about
it
and
focus
on
that.
H
H
I'm
glad
to
hear
that
this
task
force
and
vision,
zero
will
be
prioritizing
traffic
bombing
near
schools
and
I'm
glad
to
hear
your
2023
work
plan
we'll
be
looking
at
schools.
It's
just
so
important,
they're,
very
vulnerable,
I
hope,
you'll.
Also
look
at
the
possibility
of
school
street
closure
near
schools
just
for
drop-off
and
pickup
time.
It's
been
done
in
other
cities
and
it's
something
to
think
about.
H
I
also
attend
the
San
Francisco
families
for
Safe
Streets
meetings
and
a
couple
of
things
that
San
Francisco
is
doing.
They
don't
seem
to
have
the
same
issue
with
names
of
victims
not
being
released
and
I'm,
not
sure
why,
on
world
day
of
remembrance
for
road
traffic
victims,
which
was
just
November
20th,
we
labeled
250
flowers,
with
the
names
of
all
the
fatalities
since
2014
in
San
Francisco.
H
Another
thing,
they're
doing
is
that
they
will
be
putting
out
their
High
injury,
fatality
Corridor
map
every
two
years
or
three
at
the
most,
not
five
years
and
I
also
want
to
thank
council
member
Perales
for
your
conscientious
work
on
this
task
force
and
for
answering
my
emails
and
always
remembering
my
son
Kyle.
Thank
you.
F
Hi,
my
name
is
Mary
Lou,
avanzino
and
I
live
on
Edenvale,
Avenue
and
I
want
to
first.
Thank
you
for
increasing
the
amount
of
time
a
public
can
speak
to
two
minutes.
One
minute
is
really
short
and
it's
hard
to
communicate
any
idea
without
speed
talking,
and
it
shows
more
respect
to
the
General
Public
I'm
pleased
to
announce
that,
after
trying
for
four
years
to
get
Street
calming
measures
on
Edenvale
Avenue,
that's
the
street
that
Hayes
Mansion
is
on
speed.
Bumps
were
installed
this
month.
F
Thank
you,
D.O.T.
Unfortunately,
only
three
humps
were
installed,
and
that
was
not
enough.
I
had
understood
there
would
be
six
where
another
hump
is
clearly
needed
is
where
Cherry
Ridge
Lane
teased
into
Edenvale
Avenue
I
was
surprised.
It
wasn't
obvious
to
dot
staff
that
this
was
a
conflict
Point
deserving
a
hump
I've
communicated
the
need
for
a
hump
at
Cherry,
Ridge,
Lane
to
dot
staff
and
was
told
D.O.T
will
evaluate
Edenvale
Avenue
speeds
in
Spring
of
next
year
having
to
wait
another
unknown
number
of
months
or
years.
F
R
R
P
U
U
V
Was
impressed
with
some
of
the
words
about
wanting
to
address
speed,
limit
issues
and
or
speed
issues?
I
guess
is
a
better
way
to
say
it.
There
was
a
vision,
zero
ceremony,
a
city
council
a
few
weeks
ago,
San
Jose,
City
Council.
That
was
interesting
and
had
people
there
and
some
interesting
words.
You
know
about
that,
talked
about
a
future
of
less
car
use
actually
by
council
person,
Foley
herself
and
one
of
the
vision,
zero
Community.
Regular
person's
spoke
a
few
words
about.
V
You
know
that
we,
if
we
just
look
out
for
each
other
and
and
make
the
steps
to
want
to
more
openly
talk
about
how
to
look
at
each
other
as
we're
driving.
You
know
to
take
those
kind
of
actions
it
just
really.
It
struck
me
well
it
hit
upon
I'm
using
those
kind
of
words
it
put.
It
was
in
a
good
place
inside
myself.
V
So
good
luck,
how
to
work
on
speeding
issues,
I
thought
of
the
idea.
You
know
we
can
consider
asking
people,
you
know
you
have
a
car,
you
can.
Just
simply,
you
know,
take
your
foot
lightly
off
the
accelerator
and
that
can
save
a
lot
of
time
for
people
a
lot
of
a
lot
of
heartbreak,
and
you
know
things
like
that,
and
so
you
know
I'm
interested
how
how
we
can
be
addressing
these
issues
in
the
coming
months.
V
I
think
something
can
be
hopeful,
good
luck
with
that
and,
as
always,
you
know
in
all
the
tech
that
you're
going
to
be
doing
with
these
new
practices.
We
don't
need
a
whole
ton
of
law
enforcement,
I
feel
in
Tech.
We
need
accountability
and
openness
to
work
hand
in
hand
with
this
process.
That
has
to
be
our
Democratic
future
of
good
practices
and
Community
Harmony
and
the
real
Vision
real
vision
of
vision.
Zero
thanks.
W
W
B
W
That
I'm
utilize
I
mute
her
anyway,
so
I
was
just
wondering
if
that
can
be
incorporated.
One
of
the
things
that
we
want
to
do
is
we're
putting
together
a
questionnaire
and
I'm
going
to
run
this,
hopefully
maybe
past
Jesse,
and
to
go
that
we
are
going
to
go
to
all
the
senior
centers
and
community
centers
and
talk
to
seniors
about
traffic
and
pedestrian
safety.
So
it's
just
the
thought
of.
Maybe
we
can
do
the
same
thing
that
the
work
plan
around
senior
centers.
R
O
O
O
R
R
W
Q
Q
Q
Q
R
Q
Let
me
let
me
yeah:
okay,
that's
fine,
so,
and
also
I
was
wondering
too
about
school
science
for
your
campaign.
A
lot
of
schools
have
electronic
signs,
signage
that
you
could
use,
and
then
the
other
one
was
I
was
wondering
if
you
meet
with
the
detectives
of
sjpd
on
their
investigations
when
there's
a
homicide
or
a
vehicle
hitting
hit
and
run.
So
those
are
my
first
questions
and
I'd
be
happy.
You
know
if
anybody
wants
to
send
me
information,
KD6,
IRG,
yahoo.com,
on
answering
the
questions.
Thank
you.
B
B
Woohoo
I
made
it
through
without
creating
too
much
of
a
blunder.
This
is
a
really
important
task
for
us.
We
have
really
important
goals
that
we
need
to
make
sure
that
we
work
toward
words
and
make
our
streets
safer
for
everyone.
I
look
forward
to
our
next
discussion
in
the
first
quarter
of
2023.
Everyone
please
be
safe,
please
drive
safely
drive
defensively
and
if
you're,
walking
or
riding
a
bike
do
the
same
and
I
will
watch
for
all
of
you
on
the
streets,
please
take
care
and
have
a
wonderful
holidays.