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From YouTube: Lightning Talk: Metrics, How To Measure What Is Going On In Your Community - Peter O'Neill, Styra

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Don’t miss out! Join us at our upcoming event: KubeCon + CloudNativeCon Europe in Amsterdam, The Netherlands from April 17-21, 2023. Learn more at https://kubecon.io The conference features presentations from developers and end users of Kubernetes, Prometheus, Envoy, and all of the other CNCF-hosted projects.

Lightning Talk: Metrics, How To Measure What Is Going On In Your Community - Peter O'Neill, Styra

The social structure of an Open Source project can be quite complex, and as the project grows it only becomes more complex over time. Understanding the reason members are joining your community, and why members choose to stick around is key to having the exponential growth your project deserves. Let's take some time to dive into some of the basic ways to start gathering the right metrics. To start how do you define a community member? With this definition, we can pinpoint the minimum requirements to be a community member and start to track this as part of the onboarding flow. As we follow the community journey, the next thing we want to measure is engagement. How has this user interacted with the other members and have they utilized any community resources? Do we know which of these activities result in the highest likelihood of them contributing in a meaningful way? You can probably tell by now, that just by having the right data you can start to nudge members on their way to being your community superstars, and catch some users before they fall out of the community funnel altogether. So join this talk to learn what is going on with your community and how you can make it even better.

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Hi everyone I'm Peter O'neill today we're going to talk about uh how to use metrics to understand. What's going on in your community I work for styra the founders of open policy agent I'm. Also the open policy agent community advocate.

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So you can come and ask me open questions if you want uh I'm going to be at the open kiosk every day, so today's agenda right we're going to talk about avoiding vanity metrics, we're going to talk about how to connect everything together, bringing in all of your tools into one place, how to group The or how to group your community members. So you understand what things to do for which groups and to and to know what things are going to work to get them to those other groups.

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Right then we're going to talk about the phases of your community growth cycle, starting from one phase, understanding. What is the next growth phase, how to make that bigger and so on?

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So first off we're going to talk about uh vanity, metrics, right and starting here for most communities is okay. Right like this, these metrics are going to be things that are very simple to track right. These are going to be uh things like follower account GitHub Stars uh number of installs, and while uh these metrics are fine to start, these aren't going to say the full story. uh So what you want to do is turn number of followers into daily weekly uh monthly, active users.

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So you know how many followers are coming back, how many and when you're talking about a number of installs, you want to turn this into how many successful onboarding uh members did you get right, we're talking about number of stars. You want to turn these into things like uh how many, how many, how getting to your first contribution right, and so each of these things takes that first step from your Community member and tracks.

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What happens after that, so that you know uh where they are or so you see you have these metrics and you understand how involved these community members are so that you can. You can take them to the next level.

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So metrics are everywhere right, meaning that all of your tools have data. So it's just a matter of taking this data from all of your tool sets and bringing them into one place, and so there are many tools out there already that are going to help you understand.

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What's going on with your community, you just have to integrate them, and so there are some great tools like common room uh orbit and Savannah HQ, and each of these are going to already have Integrations to the tools you already use, like GitHub slack, Discord stack, Overflow and more right, and so you have all this Rich data. All you have to do is figure out how to consolidate it in one place so that you can figure out uh how to how to create the metrics are going to help.

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You grow your community right and while these tools may seem intimidating at first you're able to integrate them fairly easily and for anything that doesn't already exist as an integration. There's tools like zapier that are going to be low code and no code tools to help you build these Integrations with just a few clicks. So, tools like zapier are good for Technical and non-technical Community manage managers.

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And so with with the groups uh in your community right, so you have these various levels, and you may have heard these. uh These levels called various things. These are the terms that I like to use lurkers newbies contributors and champions, and so, as your community members start off and go through these levels, they Advance right and workers are going to be the largest part of your community.

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And so, when you're, looking at your lurkers you're going to want to understand the types of content that they are consuming, so that you can make sure that they always have enough of it and that your community is creating the right kinds of content. And then this is going to lead into them.

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Turning into newbies, which is them uh making their first comment, creating their first post doing their first thing right and then you're able to start tracking uh what things got them into this first engagement and so you're able to build those programs right and then once you have uh newbies turning into contributors right. The next stage here.

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These are your people who are sticking around and and turn into your daily weekly monthly active users and want to be a part of the conversation and once you once you understand exactly which, which things keep them coming back time after time, you're going to move them are you're going to try to turn them into Champions, and your Champions are going to be the bread and butter of your community.

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These are going to be the people who make the biggest impact and so understanding uh what parts they really want to focus on, so that you can Empower and enable them right. So you want to track what talks they've, given what content they've created, how they're actually connected with the rest of your uh community and so Azure Community, is growing you're going to go through these stages right- and this is a very uh common common uh set of words here that explain the different stages and so with Inception.

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This is going to be uh the initial stage, where you're tracking a lot of these vanity metrics, where you just want to know. Hey I, want to build this new thing. I just need as many signups as possible. Then you move into establishment. This is when you have a little bit of traction and you start tracking those daily weekly monthly, active users that I mentioned and, as you go into uh maturity, and this is going to be the largest part where you want to start tracking impact uh and then eventually, when you enter mitosis.

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This is when your community starts to create subgroups and create communities of their own right when people want to break it down and start their own things. You want to identify these Community leaders and Empower them to create those subgroups and with that I want to say uh thank you and to go out and create a community around something that you're passionate about.