►
From YouTube: Is open source the original product-led growth motion?
Description
No description was provided for this meeting.
If this is YOUR meeting, an easy way to fix this is to add a description to your video, wherever mtngs.io found it (probably YouTube).
A
Welcome
to
today's
cncf
live
webinar
is
the
open,
is
open
product
blood
growth
motion,
I'm,
Libby,
Schultz
and
I'll,
be
moderating
today's
webinar
I'm
going
to
read
our
code
of
conduct
and
then
hand
over
to
Kim
McMahon,
leader
of
outshift
community
and
open
source
outshift
by
Cisco,
a
few
housekeeping
items
before
we
get
started
during
the
webinar
you're
not
able
to
speak,
but
you
were
able
to
post
your
questions
in
the
chat
on
the
right
hand,
sidebar
feel
free
to
drop
all
your
questions
there
and
we'll
get
to
as
many
as
we
can.
A
A
Please
also
note
that
the
recording
and
slides
will
be
posted
later
today
to
the
online
programs
page
at
community.cncf.io
under
online
programs.
There
are
also
available
via
your
registration
link.
You
use
to
join
today
and
the
recording
will
also
be
on
our
online
programs.
Youtube
playlist
with
that
I
will
hand
things
over
to
Kim
to
kick
off
today's
presentation.
B
Thank
you
thanks.
So
much
Libby
and
hello
to
everybody
who's
there
we're
going
kind
of
a
dual
laptop.
So
when
I'm
looking
away
it's
because
I
am
looking
at
my
speaker
notes,
this
is
what
happens
when
you
do
your
presentation
last
minute,
you're
going
to
basically
be
following
I'm
following
along
with
my
notes.
Anyway,
I
am
Kim
McMahon
long
time,
open
source,
Cloud
native
Community
Building
person
used
to
work
for
the
cncf.
B
I
am
excited
to
present
to
you
today
and
I'm,
using
our
Brand
New
outshift
outshift
by
Cisco
logo.
Here,
Cisco,
emerging
Technologies
and
incubation
has
morphed
into
outshift,
serving
as
Cisco's
incubation
engine
from
emerging
Technologies
to
emerging
customers.
Our
new
identity
is
built
on
the
foundation
of
Cisco's,
decades-long
track
record
of
innovating
Technology
Solutions
for
the
world's
biggest
and
best
organizations.
We
close
the
loop
time
again
from
Innovation
to
action
as
a
consistently
built
and
launches
successful
new
products
used
by
billions
of
people
worldwide.
B
So,
there's
a
little
bit
about
outshift
by
Cisco
if
you've
seen
us
at
kubecon.
This
is
that
same
team
today,
we're
all
going
to
go
on
a
journey
together
to
discover
is
open
source.
The
original
product-led
growth
motion
I'll
be
presenting
some
information
on
product-led
growth
and
what
it
is
open
source
project
growth
and
how
it's
similar
and
different
and
how
other
companies
have
done
it.
This
will
not
I.
B
B
B
This
will
drive
adoption
of
our
free,
tier
and
I
and
I
am
being
a
little
tongue-in-cheek
with
these
comments.
But
this
is
the
kind
of
conversations
that
I
was
having
with
typically
companies,
obviously
not
obviously
but
companies
for
profit
companies,
so
I'm
kind
of
curious
about
this
plg
thing
and
what
it
is
and
what
what
it
really
means.
So
I
started
reading
some
articles
and
the
more
I
learned
about
plg.
B
The
more
I
realized
that
this
is
basically
the
open
source
software
model
that
we've
that
I've
been
working
in
for
nearly
a
decade
now,
I
want
to
give
you
another
reference
point
Stephen
O'grady's
book,
the
new
king
makers,
how
developers
conquered
the
world-
and
this
is
a
quote-
explores
the
rise
of
the
developer
class,
its
implications
and
provides
suggestions
for
navigating
the
new
developer-centric
landscape.
B
So
if
you
are
a
developer
or
working
with
developers-
and
you
haven't
read
this
book
I
highly
recommend
that
you
jump
on
out
to
Amazon
or
book
by
a
place
of
choice
and
download
it.
It's
a
really
quick
and
it's
a
great
read
about
that
power
shift
in
organizations
and
in
technology.
Adoption
that
power
ship
to
developers
to
the
people
who
are
using
the
technology.
B
So
to
summarize,
further
developers
are
the
most
important
asset
organizations
have
with
the
availability
of
Open,
Source
and
free
versions
of
software.
They
meaning
the
developers
go
out
and
find
the
tool
or
tools
that
they
need.
They
don't
ask
they
just
download
it
and
start
using
them
or
they
take
the
technology
they
find
they
build
upon.
It
contribute
their
enhancements
or
not
back
into
the
open
source
project,
but
they
use
the
technology
to
make
their
day-to-day
tasks.
Better
organizations
need
need
to
give
these
highly
trained
developers,
devops
teams
and
operators.
B
Collectively
we
can't
I
sometimes
call
them
practitioners
the
freedom
to
get
what
they
need
to
do
their
job
and
if
they
don't,
these
talented
individuals
will
go
to
an
organization
that
will
let
them
do
their
job
and
your
organization
will
be
stuck
with
the
super
hard
problem
of
replacing
that
Talent.
So,
coming
back
to
me
and
others
similar
to
me
in
in
my
role,
we
need
to
do
our
job
get
the
software
in
the
hands
of
the
users.
B
We
need
to
work
with
them
to
help
them
get
past
any
bumps
they
may
have
in
the
road
talk
to
them,
get
the
feedback
and
then
share
that
feedback
back
with
product
management
and
engineering.
So
one
little
little
reference
here
to
this
slide.
I
I
thought
this
was
fun
building
this
for
you
80s
people.
If
this
slide
is
put
a
song
in
your
head,
you're
welcome,
if
not
just
think
about
it,
and
maybe
it
did
and
you're
welcome
again
anyway.
B
Moving
on
the
slide's
going
to
bill
here
to
be
clear,
I
do
not
believe
nor
will
I
ever
support
the
thought
that
open
source
software
is
around
to
support
a
plg
model
open
source
software
has
a
set
of
benefits
that
we
all
know
and
live
by
things
like
transparency
and
collaboration,
inclusivity,
community
and
the
benefits
of
working
with
open
source
Technologies.
You
know
for
any
of
us
working
in
them.
We
know
this
is
speed.
Innovation
driving
adoption,
shared
resources,
improved
reliability,
just
to
name
a
few.
B
This
is
something
Suzanne
and
I
are
super
passionate
about.
We
love
talking
to
people
about
this,
so
make
sure
you
grab
her
or
I
at
future
events,
if
you
want
to
dig
get
into
more
details
on
this
back
to
the
presentation
in
a
nutshell,
bringing
in
users
at
the
open
source,
software
level
is
a
great
first
step
in
giving
users
that
hand-on
experience
with
the
technology.
B
The
benefit
to
the
project
is
driving
it
through
the
project,
levels
and
maturity
levels,
and
some
of
you
may
recognize
this
long-term
graph
from
cncf
see
I
think
I
have
a
mouse
click
I
do,
let's
see
should
be
building
on
the
product
side.
We
have
the
product,
LED
growth
flywheel,
and
this
is
a
version
from
PL.
Collective
you'll
find
a
couple
of
them
out
there.
They
all
basically
look
the
same.
B
B
The
goal
is
to
focus
company
and
Team
level
strategies
on
optimizing.
The
user
experience
to
move
users
from
one
stage
to
the
next,
at
as
the
rate
that
users
complete
eat
action,
increases
the
flywheel
spins
faster,
increasing
that
rate
that
users
move
from
one
segment
to
the
next.
This
creates
a
positive
feedback
loop
as
more
users
become
Advocates,
they
drive
more
acquisition
and
so
on,
and
so
on
now
elg
it.
B
It
was
it's
not
a
well-known
path
for
technology
adoption,
especially
in
organizations
that
are
focused
on
the
top-down
selling,
the
one
where
they
have,
where
all
the
leads
from
an
event
come
into
a
sales
reps
list,
and
they
basically
start
calling
and
saying
hey.
Do
you
want
to
buy
some
stuff?
Plg
is
different.
B
It's
like
open
source,
let's
get
people
using
the
technology
first,
so
in
our
organization,
I
created
this
version
of
the
open
source
community
and
plg
flywheel
to
align
our
team
on
how
closely
our
activities
for
user
adoption
are,
while
the
how
we
do
it
and
the
content
we
provide
is
where
those
slight
differences
will
come
in
our
team.
We,
our
team,
was
pretty
diverse.
We
had
many
people
that
were
really
good
at
top
down.
We
had
many
people
that
were
really
good
at
Bottoms
Up,
and
sometimes
they
just
didn't
it
get.
B
It
was
a
little
bit
of
a
learning
for
all
of
us
to
see
how
we
would
interact
so
I
created
this
this
graphic
here
for
the
technology
user.
You
know
if
we
follow
the
circles
and
the
arrows
we
seek
to
seek
to
activate
through
easy
access
to
our
Technologies
for
testing
and
use
in
their
environment
as
they
use
the
technology
they
adopt.
It
make
the
commitment
to
use
the
technology
in
a
production
environment.
This
may
be
open
source.
This
may
be
free
tier.
B
You
know
kubecon
workshops
webinars
such
as
this
Casey
kubernetes,
Community,
Days,
devops
days,
digital
platforms
such
as
Twitter
and
GitHub,
for
example,
high
value
content
that
gives
the
user
or
the
reader
what
they
need
when
they
need
it,
and
it's
easy
to
find.
So
if
you
it's
like
a
getting
started,
guide
or
debugging
when
attaching
to
a
kubernetes
cluster
and
that's
the
kind
of
content
that
I
focus
on
when
I'm
quote
unquote,
marketing
is
those
how
to
how
can
you
get
started?
B
B
Not
exactly
sure
I
think
this
might
be
my
quote,
or
somebody
at
the
new
stack
wrote
it
and
put
it
in
my
article.
The
new
stack
so
I
I
didn't
attribute
it
to
anybody
here,
but
when
we
let
go
of
control
and
put
the
technology
decision
in
the
hands
of
the
users,
people
will
choose
to
use
something
because
it's
good
because
it
solves
a
problem
because
it
makes
their
life
easier
because
it
makes
them
happy.
B
So
what
this
means
is
to
make
the
technology
accessible
for
someone
to
easily
download
it
and
start
using
it
if
it
works
and
solves
a
problem.
Voila,
that's.
That
is
the
whole
goal
of
Open
Source.
That's
the
whole
goal
of
product
line
growth
motion
I
had
promised
some
examples
from
product
like
growth
companies,
one
of
them
here.
The
first
example
I
have
is,
is
from
atlassian
information
gathered
from
a
Blog
by
Matt,
Rael
and
I
apologies,
I,
don't
know!
B
If
that's
how
you
say
his
name,
you
can
see
the
source
there
at
the
bottom
and
when
I
post
the
slides
you'll
see
the
link
there
in
the
slides
as
well.
Matt
has
led
product
teams
at
atlassian,
and
atlassian
is
the
company
behind
jira,
Confluence
and
Trello.
B
Some
notables
from
the
blog
at
last
game
was
a
plg
company.
From
a
start,
their
typical
evaluator
was
a
developer
or
a
manager
of
a
Dev
team
who
had
heard
about
jira
Confluence
Trello
Etc
and
came
to
the
website
to
get
started
with
one
of
their
products.
Their
product
could
be
adopted
right
there
on
the
website,
all
self-service.
B
Their
target
Persona
were
individuals
who
actually
prefer
trying
and
buying
on
their
own
products.
That's
this
kit
as
well.
They
would
set
a
price,
that's,
affordable
and
relatively
full
featured
and
easy
for
for
the
customer
to
set
up
themselves.
It's
important
to
Note
One
focus
is
on
the
user
kind
of
that
little
hockey.
Stick
there
on
the
left.
B
The
champion
used
their
internal
support
to
drive
the
process
of
purchasing
or
rolling
the
product
out
across
the
organization.
So
a
direct
quote
from
Matt
and
I'm
going
to
read
that
this
here,
perhaps
it's
obvious,
but
it's
also
worth
pointing
out
why
you
might
want
product-led
growth
for
your
business.
Having
a
product-led
sales
process
means
you
can
spend
less
on
sales
people
and
your
business
will
start
to
grow
organically
over
time
with
a
sustainable
or
even
decreasing.
Customer
acquisition
costs.
B
So
my
second
example
here
is
sneak
this
image.
B
I,
don't
know
if
I
attributed
that,
but
this
image
is
is
directly
from
sneak's
website
and
the
source
here
is
from
a
podcast
that
a
gentleman
Lenny
who
had
Ben
Williams
the
VP
of
product
that
sneak
on
his
podcast
in
November
of
2022,
when
this
podcast
was
recorded,
sneak,
was
valued
at
8.5
billion,
with
over
2
000,
paying
customers
about
what
1.3
000,
because
1300
customers
excuse
me
1300
employees,
goodness
of
which
around
500
in
r
d
and
nearly
about
70
in
the
product,
org
and
I
I,
don't
know
if
all
you
all
remember,
sneak
I
remember
what
sneak
when
they
were
early
on
in
cncf,
and
this
is
just
an
amazing
growth
stat
of
sneak
from
where
they
were
to
where,
where
they
are
now
so
Ben
is
their
product
and
growth
advisor
there
at
sneak
he's
LED,
product-led
growth,
product,
LED
sales
and
I
I,
don't
know,
I,
don't
know,
Ben
I,
don't
know
his
history.
B
But
reading
his
background,
he
has
a
lot
of
experience
in
this
area,
but
the
podcast-
and
it
is
down
there
at
the
bottom
it'll
also
again
be
in
the
meeting,
meaning
notes
of
the
slide.
Podcast
is
long
it's
about
90
minutes,
but
it
also
goes
into
a
lot
of
information,
including
how
sneaks
structured
their
growth
to
set
them
up
for
Success,
how
their
initial
plan
for
self-service
monetization
fell
flat
and
how
they
grew
the
team,
including
sales,
marketing
and
Engineering.
B
It's
really
good,
listen,
recommend
you
listening
or
reading
the
the
transcript,
if
you're
interested
in
how
a
startup
used
the
product-led
growth
method
to
grow
their
business.
So
in
the
podcast
Ben
discusses
the.
What
what
we're
calling
here
the
winning
strategy
and
first,
is
the
developer
first
approach.
The
sneak
Founders
saw
a
real
opportunity
to
do
things
differently
and
they
believe
that
the
most
effective
way
to
improve
application
security
process
posture
was
a
developer
first
approach.
B
They
knew
that
the
developers
were
increasingly
caring
about
the
security
of
their
code
in
the
same
way
that
they
cared
about
performance
and
functional
quality
of
their
code,
but
they
also
knew
that
to
empower
developers
to
own
that
security.
They
needed
just
much
better
tools
and
way
less
friction
that
they
had
before
and
their
approach
was
a
focus
on
community.
B
So
the
Community
Focus
number
two.
There
was
really
really
important
element
in
their
evolution.
They
started
with
a
narrow
focus
in
terms
of
personas
built
around
Community
engagement.
It
was
a
single
Persona,
a
single
context,
such
as
a
single
business
problem.
They
were
trying
to
solve
single
use
case
and
what
it
meant
to
the
sneak
user
developers,
so
they
were
laser
focused
on
solving
a
problem
for
a
very
defined
individual.
B
B
Data
was
really
important
to
sneak
and
we
all
know,
data
is
important
to
measure
our
efforts,
but
they
took
it
to
the
next
level
and
had
a
team
probably
have
I
would
suspect.
Still
a
team
of
data
analysts
combing
through
data
to
answer
the
questions
they
need
and
communicate
a
shared
understanding
how
you
how
you
grow
I
I,
it's
too
much
to
get
into
examples
here.
It
is
it's
something
that
I
do
talk
about.
B
Frequently,
on
what
kind
of
data
do
you
need
to
gather
to
figure
out
if
you
are
moving
that
needle
with
your
community
or
with
your
open
source
project,
for
example,
so
watch
first
upcoming
talks
and
logs
on
that,
but
investing
so
sneak.
Augmented.
The
quantitative
with
the
qualitative
side
of
things
brought
all
that
together
to
drive
a
quarter
to
quarter,
focus
and
ensure
that
they
were
intentional
about
where
they
were
investing
from
budgets
to
headcount.
B
So
Focus
you're
never
going
to
have
a
short
of
ideas
in
high
performance,
High
performing
growth
teams
and
if
any
of
you
are
working
in
them,
you
know
exactly
what
I'm
talking
about.
So
what
is
really
important
is
knowing
where
to
focus,
how
to
take
those
ideas
and
focus
them
to
see
what's
really
important
and
will
drive
the
strategy.
B
So
at
the
time
I
thought
this
was
really
interesting,
their
their
monetization
part,
valuable
product,
strong
developer
user
growth,
strong
retention,
but
the
first
self-service
monetization
efforts
only
really
saw
traction
with
individual
developers
paying
about
a
hundred
dollars
a
month.
What
they
learned
is
that
they
needed
to
build
relationships
with
the
Security
leaders
and
educate
at
the
high
level.
B
I
and
I
just
want
to
say,
I,
really
like
how
Ben
pivoted
from
talking
about
product
light
growth
to
community-led
growth,
because
I
think
that's
really
closer
to
the
activities.
I
know
that
I'm
doing
in
the
open
source
community
and
probably
that
a
lot
of
you
are
also
doing
in
an
open
source
community.
So
I'd
love
to
hear
your
thoughts
at
the
end.
Here
you
might
see
a
change
in
how
I'm
approaching
this
topic
it
may
go
from
is
open
source.
B
You
know
I,
don't
know
a
community
like
growth,
I
guess
we
already
know
that
answer,
but
I'm
noodling
what
that
might
be
so
what's
next
and
for
those
who
know
me,
there
is
not
a
presentation
that
does
not
have
a
puppy
in
it.
So
again,
you're
welcome.
Hopefully
you
like
her
as
much
as
I
do,
but
first,
let's
talk
about
open
source
project
growth,
it's
okay
to
not
it's!
B
It
is
okay
to
not
to
pretend
that
you
are
not
selling
something
to
someone
and
there
are
a
lot
of
double
negatives
in
that
sentence
and
I
did
that
on
purpose
kind
of
makes.
You
really
like
think
and
pay
attention
to
it.
The
point
is,
we
are
all
selling
and
marketing
if
we
don't
get
users
of
our
open
source
projects.
Why
are
we
doing
the
project
granted?
Sometimes
we
create
an
interesting
technology.
B
That
is
just
speak
for
us
because
it
was
fun
but
in
reality,
I
think
that
we,
even
when
we
do
find
something
really
cool.
We
want
others
to
think
it's
as
cool
as
we
think
it
is.
We
want
other
people
to
try
it.
This
is
where
marketing
and
promotion
comes
in
and
if
it's
done
well
or
even
okay,
you're
putting
up
great
how
to's
learning
guides
Hands-On
opportunities
and
you
are
out
there
supporting
the
user,
helping
them
with
the
technology
which
comes
back
to
the
quote.
I
showed
you
earlier.
B
People
will
choose
to
use
something
because
it's
good.
Second,
this
so
get
ready,
get
sharpen
your
pencils.
What
do
you
think?
Is
this
all
just
kind
of
craziness,
or
do
you
see
how
it
applies
to
open
source
or
you
can
see
it?
But
do
you
really
want
more
granular
information
and
specific
examples
and
tools
and
I'm
asking
that
question
specifically
because
so
many
of
these
presentations
that
I've
gone
to
that
we've
all
gone
to
are
what
I'm
calling
level
100
same
stuff
over
and
over
again
I
have
the
theory
that
we
all
want.
B
B
Yeah
Chris
I,
don't
know
if
it's
a
real
dog
I
think
it
should
be,
but
I'm
with
you
on
that.
Let's
see
I'm
trying
to
see
who
we
have
on
here
that
I
know
and
I've
worked
with
I
see
a
couple
names.
B
I
I
can
call
out
on
some
people,
I
see
a
couple
names
of
people
that
I've
been
working
really
closely
with
one
on.
What
does
our
open
source
project
want
to
be
when
it
grows
up
because
I
I
can't
really
Define
product
LED
growth
model
or
the
community-led
growth
model
unless
I
know
what
we
want
to
do
with
that
open
source
project?
B
So
this
may
also
be
something
that
myself
and
one
of
my
colleagues
may
talk
about
with
you
going
forward
is
let
us
know
what
your
open
source
project
is
going
to
be
is
it
is
the
only
thing
it's
ever
going
to
be?
Is
feed
into
your
product.
Your
open
source
work
is
going
to
feed
into
a
product;
fine,
let's
know
it
and
own
it.
Is
it
I'm
only
doing
this,
because
I
want
to
get
it
to
a
certain
level
to
to
donate
it
to
the
cncf?
B
Will
own
that,
but
also
know
why
you
want
to
do
that?
Why
would
you
want
to
give
a
project
to
the
cncf?
What
is
the
goal?
How
what?
What
is
your
goal
for
the
technology
and
ultimately
coming
back
into
your
organization
and
then
user
experience
I
see
one
of
our
user
experience,
people
here
on
the
call
who's
just
amazing
at
this,
like
really
she
is
looking
at.
Where
are
people
dropping
off,
and
that
is
so
important
when
you
look
at
an
open
source
product
or
an
open
source
growth.
B
That's
not
me,
I,
don't
think
it's
so
important
to
know.
You
know
where
people
are
dropping
off.
Where
are
they
struggling,
so
we
we
have
somebody
here,
who's
on
the
call
and
if
either
one
of
the
two
people
I
just
called
out
want
to
talk
feel
free
to
jump
in.
But
you
know
looking
at
where,
where
people
are
having
trouble,
where
are
they
doing
it
really
well,
and
how
can
we
improve
that
experience
for
them.
B
B
Get
no
answer.
Well,
you
can
all
put
it
in
the
chat
if
you
want
yeah
I'd
love
to
hear.
If
any
of
you
are
doing
that,
because
that
and
and
how
is
that
going
and.
B
The
the
the
struggle
I
believe
that
we
also
have
is
that
when
people
hear
product-led
growth
and
marketing
or
open
source
and
marketing,
a
lot
of
people
typically
will
just
shut
off
because
they
are
like
I,
don't
want
to
be
sold
to
and
that
a
whole
nother
stream
Consciousness
a
whole
other
idea.
Here.
That's
where
it's
important,
who
you
hire?
Who
do
you
hire
into
this
position
to
help
Drive
interest
and
usage
of
your
open
source
project
that,
hopefully
we
will?
B
They
love
the
open
source
project,
but
maybe
they
want
a
little
more
support
and
they
buy
the
Enterprise
version.
So
it's
important
the
type
of
person
that
you
bring
in
to
make
sure
that
they
are
there
to
educate
and
not
sell,
and
that
is
everything
that
I
do
in
that
one
flywheel
with
events
is
all
about
providing
high
value
content,
make
it
easy
for
people
to
find
it.
So
they
can
answer
that
question
themselves.
They
can,
they
can
sit.
B
People
don't
want
to
be
sold
to
the
key,
for
that
is
creating
things
that
are
actually
helpful.
Exactly
Chris,
oh
Becky,
we
can't
talk.
Thank
you,
Becky
Becky
is
Becky
is
who
I
was
referring
to
as
our
is
our
user
experience,
person
and
Chris?
That
is
why
I
brought
you
into
Cisco.
So
thank
you
because
you
know
exactly
you
know
what
we're
doing
here.
B
I
well
follow
me
on
Twitter,
so
this
this
is
my
first,
this
first
time,
I've
done
this
presentation
and,
as
I
mentioned
I'm
really
playing
around
with
the
to
me.
This
is
a
very
level
101.
It's
hard
to
ask
a
question
because
you're,
like
oh,
my
God,
it's
just
like
so
basic
but
yeah
I-
think
I
knew
this
anyway.
I
just
never
thought
about
it.
That
way.
What
I'd
like
to
know
and
DM
me
or
tweet
at
me
or
whatever
we
do
on
Bluesky
at
me
and
say
you
know,
I
really!
B
B
It's
really
time
to
go
that
next
level
and
say
what
does
somebody
want
to
know
about
blah
metrics,
choosing
your
target
Persona,
putting
together
your
your
plan
for
gaining
adoption
on
open
source,
so
I'd
like
to
know
where
you
all
feel
that
that
kind
of
knowledge
is
get.
You
have
a
gap
in
that
knowledge
and
that's,
but
I
will
be
writing
about
and
preparing
talks
about
thanks.
A
B
Yeah
yeah.
Thank
you
all
I
appreciate
everybody
who
joined
and
thank
you
Becky
for
for
the
compliment.
Thank
you
all
for
joining
I'm,
really
glad
you
were
able
to
join
and
I
I
will
be
at
kcd
in
Munich
after
that,
I,
don't
know
what
what
events
next
probably
open
source
Summit
and
then,
of
course,
kubecon
North,
America.
B
B
B
You
open
source
you're
going
to
continue
along
with
the
open
source,
but
it's
just
only
going
to
feed
into
a
product
you're,
not
really
looking
for
any
contributors,
for
example-
and
in
that
case
they
are
controlling
the
road
map
because
that's
it
really
is
just
feeding
into
the
road
map.
But
if
you
have
an
open
source
project
that
you
truly
want
it
to
be
open,
you're
going
to
be
transparent
about
it
and
you're
going
to
be
collaborative
and
and
all
of
our
different
open
source
tenants.
B
If
you
truly
do
have
a
project
like
that,
then
what
one
thing
number
one
I
would
look
at
other
organizations
that
you
think
might
be
interested
in
that
technology
or
have
it
this
this
product
technology
is
a
gap
in
what
their
offerings
are
and
find
out
if
they'd
be
interested
in
it
and
would
like
to
start
contributing.
B
That's
your
first
step
in
truly
I
guess
diversifying
your
open
source
project
is
getting
more
than
one
company,
but
you
may
have
to
reach
out
to
people
because
not
not
you
know,
people
aren't
out
there
searching
around
for
the
latest
security
tool
just
so
they
can
contribute
to
it.
You're
gonna
have
to
do
a
little
work
on
your
side
to
find
other
organizations
that
may
find
Value
in
that
technology
and
ask
them
if
they
do
find
Value
in
that
technology.
Would
they
like
to
partner?
Would
they
like
to
contribute?
Can
we
do
joint
events?
B
Can
we
do
joint
talks
at
kubecon
et
cetera
Etc?
So
it's
not
it's
not
bad
to
control
the
road
map,
if
you're
honest
about
it
and
that's
what
you're
doing
and
you
know
that's
what
you're
doing
with
it.
But
if
you
don't
want
to
control
the
road
map
you're
going
to
have
to
reach
out
and
find
those
organizations,
those
individuals
that
are
are
interested
in
that
technology
and
encourage
them
to
participate,
and
it's
that
same
flywheel,
you're
going
to
encourage
them
to
participate
to
where
at
some
point
they
become
Advocates.
And
then
people
just
join.
A
Have
a
great
afternoon
for
the
recording
later
on
today
on
through
the
same
registration
link
and
online.
Thank
you,
everyone
for
joining
us.
Thank
you
so
much
Kim
and
we
look
forward
to
talking
to
y'all
again
soon.
Yep
thanks,
bye,
bye,
everyone.