DXdao DXdao Weekly, 1 Oct 2020

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From YouTube: DXdao Weekly Meeting #14 [2020-10-01]

Description

Majority of call is discussing Delphi Digital's recent post on:

Three Proposals for Governance, Bonding Curve, and UI/UX
1) https://daotalk.org/t/three-proposals-for-governance-bonding-curve-and-ui-ux/2123
2) https://drive.google.com/file/d/13l0r3kKbbKNDX9jJVSrUfc-wLjjgqZqS/view

A

I'm not excited, though,.

B

A

Worries reporting.

B

Is on all right, great recording has started and welcome to the weekly call augusto's asking about status, but I think that's for the biz dev call on monday, not.

C

B

But so we have the normal schedule of reviewing product updates and reviewing other calls that happened during the week, the biz dev and governance ones and the dev call as well, um but today we also have a couple of folks emil and media from delphi digital to talk about the report they just published. uh It was yesterday or the day before um with three recommendations that they focused on one on governance and voting power, one on the bonding curve and one on on product kind of roadmap or strategy, and I think you guys were thinking.

B

This would be a good q a session. But maybe let's uh you guys, can just take a couple minutes to introduce the topic, and maybe we can share a link here. If somebody has it, I can try to pull it up.

A

Yeah, absolutely um media. You want to share your screen, or is um that too difficult for you right now.

D

You know I can share the um you know. Since we talked about the governance stuff in the past. I think it's, you know probably more useful to um talk about the bonding curve and um you know a potential um tied ui across the dx style ecosystem. So I'll show that going for the curve right.

B

Now, who's making that noise could be anyone.

D

Okay, um so you know I can share the formulas behind this. um You know it's nothing too complex. It's it's just a bonding curve um with a, uh I believe, 15 reserve ratio, um standard standard formula for that, um and you know the way they were kind of thinking about this is um you know, there's two two groups of thought: for you know what what to do with the bonding curve.

D

On one side, um you have people that want to turn it off, because you know they see a lot of money in the treasury and they don't. You know they don't see a need, an immediate need to fundraise uh right now, at the very least, and by turning off the curve you you can improve the scarcity of dxd, uh which is good for the um you know the potential uh for price appreciation on the flip side.

D

um You know there's people that want to keep on the bonding curve, uh so that dx dow can continue to fundraise and fund development. um You know when we were talking this over on our side. um You know we thought both uh both camps had really good points um and what we wanted to do was kind of.

D

Like present a compromise that had character that you know solved for uh characteristics of each but also uh you know, could put dxd in a good spot moving forward, so you know instead of having just uh the current linear bonding curve. We were thinking.

D

You know why don't we just adjust the shape so that the price rises uh more exponentially and really the way that we were thinking about this is the the linear bonding curve um essentially is issuing new equity and selling it too cheaply right, um given where the project is and where it's headed. um You know we want to be in a situation where, uh if there's demand for dxd, um you know that's um you know uh showing it on the market and not you know increasing supply at a sub-optimal price.

D

So by making the curve steeper um like we have in the uh in this one, if you look at the chart to the right in blue, um you know, obviously the price increases uh much more drastically uh as as more and more gets minted and you know, are people going to pay? You know these minting prices near term. uh You know, potentially not.

D

uh It really depends on how dxd trades on the secondary market- if you know the you know just starting at the uh the first uh dot for the new curve, um people are only going to ever pay 600 to mit new dxd.

D

If uh you know the market price on uh you know, uniswap is is higher and then it makes sense uh to to go this path. uh But really you know this, this kind of solves for the two problems we were talking about earlier, where, because the prices are so much higher, um you know people aren't going to increase supply unless it's really necessary, so that improves the scarcity near term and effectively like turns off the curve, because you know you're not just going to have new supply coming to market at low prices.

D

uh But you know if there is that demand. You know the dow is essentially selling dxd, but it's doing so at higher prices. So we felt like this could be a good way to go about it, um and you know if you look at the chart to the left. You know this is the the supply differences between both approaches, and you know you get a you know if you were to play this out um to the end of this curve. You know you can end up with a total dxd supply.

D

That is, uh you know, significantly smaller than the current linear bonding curve, and that's that's just uh solely because the way that the the formula works instead of uh inflows going uh to just you know, increasing uh supply, it's you know really uh being done to kind of raise the price. uh So you know when we were looking at other projects with bonding curves. uh They typically have like one big capital pool that everything is based off of um and right now, with the x dial.

D

You know you have the assets in the treasury and then you have the eth, that's in the reserve. You know one way that could uh you know simplify things further. Is you know you? You collapse the two into one capital pool uh so that you know the dow treasury is. What's um you know under uh underlying the bonding curve?

D

And uh you uh you have this new uh this new curve. On top of it, we were thinking about the um you know, you know selling into the curve and the more we thought- and this is something that you know in our in our first report. We are kind of uh you know we critique a little bit saying you know is a pretty big haircut. People are taking selling into the curve, but you know the more we thought about it and the more that we kind of tinkered with this uh new curve idea.

D

You know we were probably we were thinking. You know it probably makes sense to you know just um you know, turn off redemptions into the curve. So the intent of you know this higher uh price trajectory uh in this in the new curve. You know the intent there isn't to sell into it at higher prices and drain assets. uh It's quite the contrary. uh You know it probably works best.

D

If you, if you can in redeem- um and you know with a 90 with a 98 percent haircut, I believe of like you know- I buy, and then I sell right into the curve. You know people aren't gonna do that anyway, so uh we think you know collapsing it all into one capital pool turning off redemptions and then you know you know steepening the curb so that you know when new supply gets uh minted, it's not being sold at too cheap of a price.

D

Could you know kind of solve all the problems and put uh dxd in a good.

E

Spot, do we determine if dxd is being sold too cheaply.

D

Yeah, that's a great question and I think that's where it's more so there's a few ways to do it, um and this is something that you know. We've talked about uh in our team a few times. You know you could do um like uh your your typical, like dcf type model and see like okay, like what's the fair value of this uh fundamentally and.

C

D

You know uh we, you can go from there, there's no uh revenues right now to really discount, so that kind of makes this tricky. But the way you really want to look at it is like if you were, if this were a. If this were your company, uh you know you would you wouldn't want to just issue new equity at um you know too cheap of a price. You would only want to uh keep issuing new shares if it made sense financially for you.

D

So you know it is more of an art than a science, but I think you can argue that uh having a a curve like this that appreciates faster, you really aren't getting in a situation where you're selling it too cheap, because uh that's just not that's not going to be the case with this one, whereas the linear curve, you know uh the way to think about it, too, is the linear curve.

D

Is the price is appreciating at the same uh rate of growth like the whole way through the curve, but you know if you were to buy in the early stage of the curve first uh later stage of the curve, obviously uh buying later on you're. Getting a much better deal right because you know dx thousand much better split, uh much better spot. uh It's raised more money, it's got more products.

D

um You want that later uh half of the curve to really start taking off more uh because that's when you know the pieces are starting to come together and um you know, there's no need to uh there's, then that's really the point. There's no need to uh mint and sell new dxd at too low over price, especially because of the assets the dow already has. You know, there's no immediate uh concern that you know. There's there's cash, that's needed, um so you know that I think that's one way to think about it.

D

Is you know a year from now you know, dxd should only be uh minted and sold at a much uh higher uh rate of growth relative to uh the linear curve, and that's that's consistent the whole way through the life cycle. So that's kind of how we were thinking about it.

B

Also in term in terms of um eliminating redemptions into the curve, I think that's interesting. um I assume that that would also have to come with, like an alternative method of like basically distributing uh profits to dxd. I mean.

D

Yep yep, absolutely um just given where uh the dow is right now with you know: no, no significant inflows on the revenue side to really distribute. I think that's kind of a thing that governance can vote on later on. um But ideally you know, if uh you know, dxd is locked up or staked in some form for governance uh down the road.

D

When there is revenue um you know you could do a standard uh model that you see a lot in the space where you know revenue is pooled, uh you know, could be in the capital pool, and then you know you do distributions from there to the to the dxd holders that are staked in governing and participating uh stuff like that. So near term. I don't think it's uh much of an issue long term.

D

I think governance can kind of decide what to do, and you know an easy path forward that you see a lot would just be like distributed to stickers. At that point,.

B

I suppose another uh option would be to do buybacks.

D

Yeah absolutely.

D

But yeah this is, um you know this is just food for thought um could be a good middle ground where you know the new. The supply is not increasing that much, uh but you know it still gives dxd the ability to raise capital um and neil. You want to take over now and kind of go through your unified ui, because, to be honest, that's that's actually the part I'm most excited about. So.

A

Can you actually uh share your screen still and just pull out the report? um The gypsy is not working.

F

On your computer, one more question on um on the curve: real quick is: do you guys have you guys seen a lot of working examples, because in this space, like everything's being done for the first time, a lot of times right so like avagache? Now has this curve and it's just like exponential curve, but you can buy and sell at the same price on that curve, um and there are some other examples in the past.

F

But I'm wondering if there's more like use cases that can be looked at to like show how the different shapes of the curves actually lead to like results, and I don't I don't know if there's that many out there. So that's I'm wondering if, if we know of many.

D

Yeah yeah, that's a great question. I think you know there are a few projects with bonding curves. I think the one that kind of stands out in terms of like you know, being a larger project- that's that's holded off relatively well is, uh is nexus for insurance and that's that's another investment of ours, uh so, which is why you know we were familiar with bonding curves and uh you know we were interested in kind of like tweaking it to see if we could optimize it in that situation.

D

um You know: there's a two percent selling fee into the curve. So again.

C

D

Not not bad um in that sense at all, uh but I think the main differentiator there is just how the uh you know. The capital structure is kind of arranged where um you know they do have inflows from people purchasing insurance, so you have like regular cash flows heading into the curve in the into the curves capital pool.

D

So allowing for, like you know, tighter um you know, buys buying and selling prices around the same area is a little more feasible there in this situation, because you don't have the steady stream of income really hitting the curb. Yet redemptions aren't aren't really that um necessary and I think the other big thing with nexus 2 is um in that situation. You know they really do want.

D

uh You know they want to suck up as much capital as possible, whether that's from uh insurance or from new purchases, because that expands their capacity to underwrite more insurance and grow. And you know it's it's just like a feedback. Loop of you know more comes in the more. We can do the more that ends up coming in after uh type situation. This is a little bit different, um but you know long term. I think a similar thing could could certainly be applied um a little later in the life cycle.

D

Yeah cool thanks.

A

Awesome yeah um yeah.

C

A

You have a hat and if you can pull up um the ui, I can quickly talk through that. um Basically, uh you know I'm not sure if you guys had a chance to see it. Yet um you know we've seen a lot of the you know great worker conversation.

A

You know guidelines and uh um even the great thing that chris put together, which has like you know, uh you know dozens of um potential positions and on that you see a couple of people being commissioned to build out specific uis, whether it's mesa tweaks the rails, or something like that. um We were thinking that, um since you know we're about to um go on kind of this, um I don't want to use the word aggressive, but you know aggressive hiring spree.

A

um We thought it could be best to kind of take a step back and really think through how uh we want to really form dx app for the future.

A

As far as how it's branding and kind of like um you know, ui uh and user experience looks so one thing, that's always kind of attracted um mj and I to dx dao before we joined a couple months ago was basically how um kind of diverse the suite of applications are and how I think over time, a lot of these applications can actually end up having a lot of synergies too.

A

So you know, for example, if you look at um what's going on with the layer, 2 migration, you have a lot of these apps that are choosing um specific partners. You know you have synthetics, obviously going with optimistic, um and you have dydx going with uh starkware and there's going to be a period.

A

uh I think you know in the first half of next year or first quarter of next year, where, while all these um you know, protocols are moving to all these different layer, twos um composability is gonna, be you know, weakened and impacted, and I think um dx kind of suite of applications can actually benefit from this.

A

Where we make kind of like a unified move to um you know- and I know uh there's been a lot of discussions on this, but I just wanted to kind of preface the um you know: unified ui, where you know dx dial can actually benefit from um being on the same layer 2 and having its protocols maintain that composability, um and uh I think you know the unified, ui and ux- is just something really easy to digest for people and also helps um you know.

A

They're we've spoken to users of like you, know, mesa and you know even omen um before, and you know some of our clients. Actually they didn't even know. Dxdow was like involved in, say something like a mesa and uh we were kind of uh you know not shocked by it, but kind of uh upset about that and think that's something that definitely needs to be changed. Where um you know, if you have this unified app, where, like you make it easy to, for um people to go to, you know, say mesa or omen.

A

um They still are in like a dxd kind of portal and also be really beneficial for us members. Where you know um a lot of the communication, um you know, amongst the ex that right now is kind of fragmented. um You know there's key base.

A

There's the dow talk, alchemy, there's a telegram group um and uh I think it'd be really nice to have kind of like a unified space where um you can go to check things like uh you know the treasury, um you know votes, uh you know for quick links to forums and topics that are up for discussion and, most importantly, since we're you know, moving into this aggressive hiring phase also have like a space where we can show like. Oh what jobs are we looking kind of like a job?

A

You know posting board, um so that was kind of like our idea. Our mock-ups were, you know, really really rough drafts. uh You know, like I said in the report- we're definitely not designers by craft, but we just kind of wanted to throw that idea out there and see what people thought um so far. You know, I know a few of you guys have messaged me on the side and you know really said that they liked it.

A

um I uh you know not sure what the technical feasibility of that is, and I'm sure it is kind of difficult to. um You know organize a unified ui for all these different apps since there's so many different moving pieces, but I just kind of want to get the conversation started and see um you know what are the hurdles to do something like that and um what you guys. Thoughts generally were on it. Yeah.

D

Yeah and just to add to what anil said, you know the way that you know I personally have been interacting with the space. More and more is through like aggregator interfaces, um and you know different types of tools that kind of just pull pull everything together, um and I think that's where you know the space is heading more more towards, and um you know like in aggregate like aggregating everything in one spot.

D

You know, like neil said: there's the ability to you know cross-sell and have synergies and also improve discoverability, where you know, instead of uh someone just kind of like navigating to omen to, you know, uh make one bet and then kind of just like not realizing dxd is involved and not realizing that there's other stuff that could be used. um You know, they'll come to this portal. They'll make a bet.

D

They'll do a swap they'll send payments on rails, and then you know, because you know, there's also the you know the the community stuff on the same portal, where for governance and staking and forums, and all that um it really just pulls everything together.

D

Where you know, if someone was to come to the site, you know they see the dx value proposition of all these different products in one spot, uh this community that's easy to join and you know stay on top of all in one spot, and um you know when I, when I saw the the rails ui on twitter the other day. You know, I was really you know excited. I was like okay, this is a great uh product. That's certainly necessary right now and then I tried to think about in my head up.

D

You know, as someone would like you know, would I go to just like the rails website to do one-off payments and it's one of those things where like you might want to, but you you don't actually do it, because it's like it's a little out of the way or it's out of sight out of mind type situation, but by putting all the products you know in one spot. You know you.

D

You could essentially kind of make this like a home page for for members uh and that's, I think, that's really powerful, because then people will start using stuff more and more, and um you know you'll get you'll you'll get people that come here to be users and then stay as members. um So I think uh you know something like this could be really powerful uh in terms of just you know, taking everything taking everything to the next level.

G

um I I can comment, I think, like I 100 agree that you know there should be like a dxdown member tools. As you said it with, like. You know my account forums, maybe key base, which is probably more difficult to integrate, but yeah like having everything in one place and then another thing is to have a suite of all products in one place, but I don't think these should be together.

G

um This is just my personal opinion like for an external user who wants to use uh all these products they can and they should have a nice and easy interface to kind of like go through between the products and the ability to go and view what a member of let's say the xdao sees, um but like these two entities should be separate. This is yeah.

A

My opinion yeah, I guess um mj, can you go to the next slide.

A

Yeah so, um for example, like the way I was thinking about it is, you could basically have exactly you know a very sleek and minimalistic ui for each of these.

A

So it doesn't look too um complex or um you know two packed together, but if you have even just that sidebar, which takes you to kind of like um kind of unveils like the rest of dx dial, I think that would be nice on kind of each one of uh the sites where it's not too intrusive, but at the same time it's like um easily accessible, and um it immediately draws kind of the eye for people to explore like okay, like what other things that and kind of like starts getting people to start questioning like what is um you know dxdow?

A

How does it have all these different tools, like the one I'm using right now is really nice. Let me maybe try out some of the other ones. I think it could actually really boost. um You know engagement um from from and discoverability, and uh you know, potentially even doubt, participation.

D

Yeah and if you think about something like omen, two uh and I feel like the sometimes the challenge with uh prediction markets is there's so many like esoteric bets out there that, like you know, you might not even go to omen to look for a bet, because you don't even you know, you're, not even aware that that would be a bet. That's on there, like you know it's just one of those things where it's like.

D

If you ask me like what are the top markets on omen right now, top of my head I'd have no idea, even if I, even though I might be interested in participating in one, if, if I did know uh with this type of interface, you know it's easy to. You know I'm sending payments on rails. You know you don't really need a complex ui. For that. That's you can keep the same thing. You kind of just like kind of push that functionality into this portal.

D

You keep it very simplified and okay, you know I'm on this page. Let me click on omen, real, quick and just see. What's there and now you know, I see it. You know the top prediction markets that you know all in one spot. I go oh wow. I would bet on that.

D

Let me bet on that and then it just gets people like using and discovering things more easily, because you know personally when I'm when I'm using blueprint nowadays, I I rarely go to the standalone apps and I think the strength of dxdow is that it's not a bunch of standalone apps. It's the fact that it's an ecosystem all under one umbrella, and I think something like this really showcases- that.

F

Yeah nylon, your to your question about separating these two, if you, if you think about, if you thought about all the users that come and use dxdial products- and we already have a a goal to let users of dx swap and liquidity providers and vs swap like start to govern, dx swap right and the only way they can do, that is by be like basically getting absorbed into dx dao.

F

So it is, if you thought like, if you could make every user that uses any dx style product, allow them to to get dxd or rep or participate in becoming owners of the product, like that's the way that you're going to get dx down to hundreds of thousands of people. um So there is something really cool about putting these two things together, like no other product, when you use that product are they like, oh also become part of the product and the organization that's governed in making the product, I don't.

F

Technically, it's probably gets quite difficult, but joining putting them two together would be like a really unique offering.

F

Maybe it would confuse some people, but I think overall it would like stand out in the space which sounds pretty cool.

D

Yeah, we definitely see the unique aspect as like being super differentiated, but at the same time it also keeps dx dallas branding front and center right. um You know there isn't the you know you, don't you don't fail to realize that dx dial is behind everything because you're on the dx dial portal, um so it really, I think, would be good for just helping people realize what what uh unique aspects are presented here.

F

I mean right now, most people think like omen and and mesa like belong to gnosis like.

A

Yeah, that's exactly what some of our clients you know said when they read our report. um We had people reach out and say: oh wow, they didn't even know dxdow had their hands in every all of these. You know, um and you know that that's kind of what inspired this idea, we're like you know how do we help dxdow start. You know not marketing this and you know if you, you know the way we approach our personal cyber delphi.

A

uh We were building that for almost a year actually and we ended up just making it um the way we kind of pitch it to our team was just like this is going to be like a walking advertisement for delphi, for life right and um instead of you know, ever paying for marketing costs or anything like this um building like a sleek, um you know front-end site like this is essentially marketing for future members and uh not even for future members but potentially future developers where they're, like you know what.

A

um Why wouldn't I join dxdow and build this app under dxdow to be added to this great suite of products. It's almost like um you know, a shelf space for them to want to. You know, compete to get on.

H

I like the idea of just generally having like all products like link back to whatever hub or main home page, um where all the excel products are. I don't you know, like people who use mesa, should see a link to the dx dao home page, where they can see easily see the other products, and it just makes me think um or or want to ask like what it. What is the priority of like the dx style home page?

H

Is it so people can learn and join the dow or is it so people can use the products.

H

I think I think both can be done on the website, but I think one may have to.

E

Well, I mean most companies do this pretty like compound, you go to compound out finance and like that's about the company, and then app.compound.finance is the actual app. So I think that distinction would probably still be maintained.

D

Yeah- and I think one way we think about too is you know you, you can certainly still have like standalone um uis for each of these. um This would kind of just be like a rolled up uh place for people to access it. So it's not say not to say, like you know, ditch the standalone websites, it's more so just like make them easier to discover and use, and you know the way um I try to think about these.

D

Things too is like when you know when I use the internet today and I need to purchase something like let's say I want to buy candles like I don't necessarily want to go to candlestore.com. You know I'll go to amazon and you know fine candles is one of their offerings all in one spot right. um You know. If I want to buy soap, I don't go to soap.com. I go to amazon, I you know, go to their soap purchase and that same way like, if you think like how all these things evolve.

D

Long term, like you, know, having the uis fragmented across all these different places.

D

You know you could argue is like sub-optimal um and kind of like doesn't play into the dx dial strengths, we're combining them all in one one spot, that's easy to access, uh just you know reinforces uh their their um their appeal to people, because I don't have to manage all these different sites go to all these different spots.

D

It's all all a one-stop shop and I think, if you kind of just think about it in terms of like how you currently use the internet, I think those have been the the places that um have succeeded um versus like the standalone uh specialty websites.

A

Yeah and just to kind of give it yeah piggyback off what mj said, and to give you guys an example of what we were thinking here, long term right like instead of all these apps. Being uh you know, siphoned off, you could see something like dx, dow, creating um you know some sort of privacy solution.

A

uh I know that's been, you know, um you know, on the forums as well, uh but instead of it being its own stand-up alone application, it's kind of like an incognito mode similar to um you know how, if you're, using a browser in chrome, you just start incognito, and you know within this portal at any given time on any of these applications. You can just click, maybe on the top right or something in incognito, and it turns like your transactions into privacy.

A

This is like you know, thinking years out, um uh I think dxdow building something like this right now would just put it ahead of the curve there and then, once uh you know these, some of these protocols turn more so into um features in. Like you know, um uh in the long term, uh dxi could really benefit from you know doing something like that.

C

I'm actually happy you guys are like thinking. This is important. This is actually one of the first things I said to dxdow before I started working and I actually started working last week as a ui and ux guy. So basically, I had in my proposal, also unify geek style. I also pointed it out several times like we and everyone, like everyone in the product team knows about this.

C

We just I think, just like looking at the products they're being developed at different times and like misa, is just gifted to us, but I think like how we how we could do this is just we need to think about the brand first of all, just like separately from the product and the ui just think of the brand and set set the brand first and then, after this we start looking at each each product and see if we actually want to connect them directly or if we want to go the google apps uh way where they actually are connected in one way.

C

But you need to like press some kind of some kind of menu or something to go there. And then maybe you have something like google docs, google sheets, those are connected, but not not the other apps. So we could have like a really nice uh ui in between maybe two or three um products, but I actually don't see all the products. In one view. That would be awesome, obviously like the the thought of it is really really nice.

C

But uh I like the thinking about this dashboard and the voting governance and all that, so we will def. I will definitely explore this. I will definitely look at how how this could be. I think, there's a balance in between what you guys are showing us and what what I'm thinking about the external.

D

Yeah- and you know the google apps framing- that's that's something that you know personally, I hadn't thought of, but um I think makes a lot of sense honestly um going that approach where yeah you don't have to like recreate full ui in each of these tabs. um But you know it could just be a way to like um access each.

D

um So, like you know, going to google sheets or going to google calendar like it's all being done through the same uh like initial ui, and then it goes to you know a different page, but um really it's just. It gets people using everything differently. I think yeah, that's a that's another uh good idea.

C

F

Yeah, the key is if this centralized place exists when you're in a even if it is a separate app. You have an easy way to either get back to this, or if you start here, you open say omen you. This stays open on like the one tab, um but like right now, part of the reason people don't know any of those things are dx. Dow is because there's no way to navigate. I mean there's a thing at the way bottom like in the footer, but like there's.

F

No, when you they're all different, they all have different setups, but they should have some similarities and alignment so that you can get back to dx dow and then that's how you know it's all dx down.

A

Yeah yeah, no exactly, and I think um you know to call back to a project that we've you know talked about uh a lot and work with a lot of them. Synthetics is a project I think um is really like underappreciated in the space where when they started uh and they had those like locked up rewards and you had to go back, you had to go in to the mentor every week and uh um you know mint and get your rewards.

A

um I remember when we first published our report uh mj like over a year ago, some of our clients were almost reaching out and saying, like this site, looks so sketchy like. Are you guys sure this is like? um You know a real like a real investment, and um you know the best thing. I think that happened was every week when you get went back to claiming rewards.

A

um You know a few weeks went by after we published our report and the mentor looked completely different and then a few months uh when afterwards- and there were more more features, more uh changes, some like an educational like walk through of what mentor was and everything like that, and it was great because that actually led to building synthetics as a very strong community right, and I think something like this would be uh the exact same function.

A

Where say one of dxdow's um apps becomes, uh you know, really receives a lot of traction, mesa or omen, or even you know a new one um over time. Maybe that's the one that people just keep coming back to and that gets maybe eighty. Ninety percent of the usage of all dxos apps, um but over time as dx dow, keeps expanding and keeps adding features.

A

um People will start seeing progress and then be kind of more so curious and more so like okay, what's going on here, um and that that could really lead to like a stickier and stronger community and um kind of bring in people that wouldn't necessarily have been. uh You know curious enough to explore dxdap beforehand, yeah.

D

Yeah and I think, like that's a good way to think about it, to a meal of like just like uh an evolving like ui, that you know, keeps people enticed and keeps changing like if, if the external launch, um like a brand new product, let's say people, uh you know didn't, know anything about rails and it just dropped um instead of having to advertise that, like standalone, you know if people are already coming to this portal every day as it is, you know you, you just add it as a new product and you add, like some type of like you, know, um alert or notification as like, hey, come check out this new product uh and then immediately it's like okay, we don't have to market uh each product.

D

You know you don't have to market each new product all over again from the start. uh Maybe it becomes like they. They become additive to each other, where you know, I'm already here to use omen and now: oh there's a new product called rails, and oh there's a new product that does this oh and there's a new product that does this and it's just like really. uh The feedback cycle of uh compounds yeah, like you, can make this like a go-to page, that every dx style member checks.

D

um You know first thing in the morning when they wake up and try to interact with uh with d5.

A

Yeah and on the flip side of that too, you have almost like you, you get the benefit of when there's a new launch of a product. You will get people who may not end up becoming those users who just want to check it out like okay. What is this um so? You know with every product launch. You will just constantly be bringing people back to dxdow and all the other products, and um you know uh yeah. No, I think um we're pretty excited about this.

A

We're we're glad that uh people have been pretty perceptive to it so far, but um you know we wanted to throw these. You know taking a step back. We want to throw these three proposals at and we were trying to get us out uh earlier this month, but um you know based off our conversation with the governance and kind of uh you know all the disc uh discussion that was had over there.

A

um We wanted to take our time to really um you know think through these last two parts and also, um you know, add a little uh add some uh prefaces throughout the report.

A

But um at the same time we wanted to get this out like while we had this five-point plan being voted on, and um you know about to be passed because I think um you know we're really excited to be part of you know any, and you know all those working groups um and kind of share our ideas and hear what everyone's working on, but we wanted to start this off with um you know some kind of you know some crazy ideas and uh just some direction as far as like you know, the bonding curve and um the ui portal.

I

Hey I'm curious: can you guys hear me okay,.

H

I

um I'm curious if uh anyone's familiar with um what coinbase wallet did this was maybe about a year ago and uh from the the coinbase wallet app there. When you went to their browser um their home page. It was kind of like similar to what you're describing it was this kind of this home portal area, where it featured all kinds of apps that people were working at on in the d5 space.

I

It had stuff about crypto, kitties and cheese wizards and all of these things- and it was like it was really cool because I saw it- and it was this thing that in um introduced me to probably 15 new projects that I had never heard about.

H

I

Just this kind of nice easy portal and like it allowed me to click a button and say: okay, I'm going to do some stuff on compound and then come over here and swap some tokens and it was like uh it was.

I

I I think I can is this kind of what you're describing like like something similar to that.

D

Yeah, absolutely so I I don't have any uh personal experience with that exact situation, but um you know one aggregator that I've been using a lot recently is um bank, and you know you can swap there. You can search yield forms there. You can just like manage your portfolio, there's a bunch of functionality and I totally agree it makes me find new things uh much more easily, because you know it's all one. It's all one portal and it's something I check so frequently that you know when new things pop up and they're available there.

D

I take note in a way that I might not have if I had to go out and find them on my own go to their website. Click around that type of discoverability is the exact like strength. I think something like this can uh provide.

I

Do you mind putting a link to that in the chat and I can check it out.

D

D bank yeah yeah absolutely.

I

Yeah awesome: this is a great idea by the way this is. This is really cool, really exciting.

C

Appreciate that I think this is also part of the brand branding question uh like who are we, who are dick style? Should we like show new stuff for others, or should we only show stuff that we are working on, and everything like this is. This is all also not just what what you're seeing. This is also what people feels feel like when they read about dxtower or like what they expect from geek style. um So I'm I'm actually actually excited.

A

C

On on on the branding, together with with.

A

You yeah yeah yeah, sorry go ahead.

I

Oh, I was just gonna say I think so I I think I forgot to mention that um coinbase wallet actually took this portal down and from the rumors I heard as to why it was because it was kind of too good at introducing other projects, and I think they were worried about um you know taking like competition away from from their products and whatnot so like. I don't think they liked it from that perspective. So that is like an issue um you know about how that will work, but anyway.

F

Yeah, it was taken down because apple apple.

A

Store yeah exactly.

I

A

Yeah and I think on the on the branding question, um you know something we've told you know john and chris, a lot um in some of our calls is just like we actually, you know, do like dx dials branding and I think, um with the recent manifesto that just got published as well. um I think uh you know uh dxd's, um you know message to the community is kind of uh you know never been clear of uh you know where, where dx dow is currently at how it was formed, etc.

A

I think um now the focus should be on this kind of you know looking forward, and um you know obviously that's going to pull a lot from the manifesto as well. But- um and this is what I said towards the end of this report that we published, which was like there's a potential here of us, almost launching like a dxdow 2.0, and um you know and there's not like any crazy changes or anything.

A

But all these small tweaks lead to like uh a bigger, like um you know, uh launch, and it just draws more eyeballs and gets more people to give dx down almost like a second chance, and just um you know, like we're kind of leveraging this too, from kind of our own relaunch. We, uh you know we worked on delphi for two years and uh with this new site we kind of kept calling it like delphi, 2.0, delphi, 2.0, and um it was pretty crazy to see how how well that worked.

A

Just calling something 2.0- and I think um you know investors like chamath- has you know called ipo 2.0 like all his spacks and things like that, and uh it's pretty funny how like just human psychology is, just like you see, 2.0 and immediately. You think uh you like immediately, like think about it in like a different way and think about it in a positive way. So um that was another thing that I was thinking about from a branding perspective, but no we're definitely um yeah. I think branding is something that uh is.

A

You know in this space is almost more important than uh you know in other other sectors, um just because there's so much speculation involved as well that uh yeah we're definitely down. You know help on that angle too, and you know shoot ideas back and forth.

D

Yeah, I agree with your point neil. I think like something like that 2.0. uh It displays like progress and evolution and that's always like kind of a good message to send um and uh yeah. I think um I think, where we're at right now in the space is it's almost like? If you guys don't aggregate your own ecosystem?

D

uh Another aggregate is another. Aggregator is gonna sum up uh the stuff you're making, and then you know, like I was saying, like I use a d bank a lot right. um It could be a situation where you know I'm going to d bank's website every day to use your tools. But you know if you play like the long game out of like who wins that battle.

D

It's the people that own the uh the customers and the client-facing side over time, and um it's almost like a strategic imperative to have um to own that, like user interface and I think like rolling it all up.

C

D

That a much stronger value proposition, because you know going to like each different tool, uh becomes like more and more difficult to do as more and more become available. um So you know, I think you kind of want to like beat the ag. You want to beat the other aggregators at that game before they aggregate your ecosystem. Before you do.

D

And then about like cross-selling things like you know, if you go to a project and say hey like ido and mesa and then throw liquidity and dx swap and then by the way, do this and then do this, like you know those projects that are considering doing that, you know if they come to this portal, like that value proposition, that you're offering them is so much more um tangible and visible and like they'll, understand like okay, like I get the synergies that this dao is offering me.

A

Yeah, I think I think, that's a great point too, where, like you know any any project that ends up ideoing on mesa, they're, actually, essentially marketing, dx dow's a whole suite of products. You know what I mean.

B

Yeah, I think that this is great and there's like a few key points here like one is: how does the excel help its community and users understand the full suite of products and introduce them kind of cross product?

B

Then how do we brand ourselves? That's part of that and then. Finally, what is the strategy for dxdow on leveraging each of these products um to kind of make the experience better and to help have one product help the other? And I like what zett said about you know finding the balance here of you know tying it all together, but also understanding the nuances of like which products actually do make sense next to each other or related to each other still and yeah.

B

I think it's interesting too to think about aggregators here, because irrigators are pulling. You know disparate products and companies stuff together right, whereas dx now has full control over this product. Suite- and you know, has this kind of integration ability that that aggregators wouldn't have right the ability to kind of actually not just pull everything together, but to literally control how it how the individual products work and how they interact with each other yeah.

D

And with dxdow, because, like you guys really own the front end, um you know making sure that you continue to own. That front end is so important, which uh you know something like this uh reinforces.

D

um What else is going to say.

B

Just lit my mind: yeah he'll come back to you. He'll come back to you, yeah.

D

B

We're coming up with the hour here so I mean I think this has all been really great um in terms of like the normal kind of product and call schedule.

B

I think we can forego that this week, but the good thing is is both the biz, the event governance spells were recorded and people can check that out on dow talk or on our youtube at least the youtube channel, um but yeah I mean I think we can leave a few minutes here for any kind of closing comments, ideas or things that people just wanted to highlight.

B

I do want to also you know somebody brought this up earlier, but I want to tie this into the five-point plan that was recently passed uh by proposal. I think it was like a week a week and a half ago, and you know two of the things covered today. You know basically product strategy and you know revisiting the bonding curve. Those are two of the five points, um and so I think it's.

B

The idea with that plan is that over the next couple months really develop these ideas into you know a solid kind of plan that has consensus and actually gets formalized by governments, um and you know I think this research. I definitely thanks guys for joining. I think this is really awesome, stuff and a great gift for a community and a great starting point. You know for these this research news discussions.

A

Yeah no uh appreciate that guys, um yeah, no we're excited just uh just to be a part of this honestly. um I think uh your community is probably you know.

A

This community is probably one of our favorites to interact with, because there's so much um you know, thought behind every decision and it's you know uh you know very similar to how we operate um so yeah, we're glad at all kind of the you know, comments and feedback that we get so uh looking forward to you know being part of those working groups, and you know we'll see you guys on key base in the forums and in next week's calls even more than the axi community.

F

Don't go, there, don't go there.

D

No, we like gaming a lot so.

B

Is there anything else somebody would like to kind of raise here? I think we could take a few minutes if you started this a little bit.

E

um I just had a suggestion that I think we should there's kind of been a lot of marketing talk. I know with rails and kind of a couple other things. I think it would be a good idea to have a weekly marketing call.

E

uh Maybe that would coordinate that and maybe make that call asian time based uh just and then that would be like another weekly call that uh people from that time zone could join more. So we could have more calls not just at this one time, but that was just a thought. I had.

B

Yeah, there's certainly been more um me activities a marketing channel key based now, with content being produced for rails, so they keep also being planned for games swap ingomar. I don't know if you want to talk to that a little bit, but there's definitely it seems, there's more people getting involved, and maybe there is.

H

Yeah I mean like I know, um I know a few people can't attend calls at the this time because of where they are in the world and it would suck to just like not do anything about it. So maybe a separate call here towards marketing could be in order. I also I mean I've been using the business development call as as a place for any kind of marketing related uh topics, um so I don't know if they would like dilute that call or or not.

H

I do think that um you know mike eli would um you know be great to just have him on these calls.

B

Yeah, I like the consistency of the cost schedule, but it is quite unfair for, like whole, you know swaths of the world that are in kind of you know, maybe it's the middle of the night when we're reading here.

B

So maybe we should consider you know, switching up the schedule a little bit.

H

Okay, maybe we can move the time of the bt call or or just have a separate call, I'm not sure.

B

Those are interesting.

F

Yeah, I mean, I think we have enough.

F

We have enough content and things to talk about for more than adding one more call like probably 10 calls a week but like we can keep adding and then at some point. If it's out of control, we can, we can tighten things up, but we can experiment with a few different times and topics. I think.

B

Yeah, I think also it's you know if we structure in the right kind of way people shouldn't feel like they have to be on every call right like where you know certain calls will really be about specific responsibilities.

B

Certain people will attend, but and then hopefully we'll be able to tie that together and that's how I see this call and like the weekly roundup kind of serving that that purpose, where people kind of recap, what's going on in different parts of the dao and different things and it's recorded and it's presented online and everybody can kind of get a nice. You know recap of everything that's going on. Maybe we.

C

B

A newsletter to go with that, but I mean that was the. I think, that's how I see this called and the purpose of service. Sorry.

B

Okay, we can talk about it on.

E

Key base yeah, we can maybe call people and see what's going talk to the asian-based folks, we're talking to them. Now is what I'm saying: I'm telling them when they're watching this video that I think you guys should launch a call at a different time but they're not on the call right now to.

B

uh Yeah yeah: let's follow up with that a lot on key base um and yeah. I think I think stay tuned for you know kind of formalization of some of these research efforts. um According to the five-point plan, look for, I think next week. Hopefully we can get some some next steps on that and taking these plans kind of the next step, I think the product stuff obviously needs to be considered by the product.

B

Folks, the the bonding curve needs to be kind of discussion needs to be widened a little bit, but I think everything today was really great thanks everybody for joining thanks, guys, all right thanks! Thank you.

B