►
From YouTube: Ethereum Won’t Be The Money Layer of the Internet if People Think It’s an Earth-Destroying Scam
Description
Visit the https://archive.devcon.org/ to gain access to the entire library of Devcon talks with the ease of filtering, playlists, personalized suggestions, decentralized access on IPFS and more.
https://archive.devcon.org/archive/watch/6/ethereum-wont-be-the-money-layer-of-the-internet-if-people-think-its-an-earth-destroying-scam-four-ways-to-change-the-narrative/
2021 was the breakout year for web3. Yet despite the millions of new users, a Morning Consult survey found that while 83% of consumers are aware of crypto, only 26% have a positive opinion. How do we as a community shift the narrative? I will share four ways to communicate web3’s benefits, relying on insight from our survey of 20k people in 15 countries around the world, updates on MetaMask Learn, and the inspiring stories of creativity and entrepreneurship enabled through web3.
Speaker(s): James Beck
Skill level: Beginner
Track: Opportunity & Global Impact
Keywords: web3 sentiment,messaging,society
Follow us: https://twitter.com/efdevcon, https://twitter.com/ethereum
Learn more about devcon: https://www.devcon.org/
Learn more about ethereum: https://ethereum.org/
Devcon is the Ethereum conference for developers, researchers, thinkers, and makers.
Devcon 6 was held in Bogotá, Colombia on Oct 11 - 14, 2022.
Devcon is organized and presented by the Ethereum Foundation, with the support of our sponsors. To find out more, please visit https://ethereum.foundation/
A
A
B
This
thing
there
you
go
so
a
lot
of
this
talk
is
really
setting
the
stage
of
2021
beyond
the
bull
market.
That
was
really
the
year
in
which
I
think
web3
ethereum.
All
the
things
that
we've
been
talking
about
at
the
last
five
devcons
really
ascended
into
you
know
a
lot
of
the
popular
narratives
in
pop
culture.
But
with
all
that
new
attention
came,
you
know
a
widened
aperture
of
critique.
So,
first
of
all,
one
of
the
things
that
really
brings
attention
is
money.
B
Unfortunately,
and
that's
when
we
had
2021
was
record
VC
investment,
so
40
of
the
47
web
through
unicorns,
were
born
in
2021.
We
also
had
web3
outpacing
biotech
as
a
sector
which,
to
me,
is
wild,
considering
what
we've
achieved
in
web3
so
far
and
similarly
a
lot
of
the
deals,
at
least
in
Q4
2021
happened
in
the
United
States,
you
see
outsized,
you
know
deals
going
to
the
United
States
compared
to
places
like
Latin
America
and
with
a
lot
of
popular
understanding
of
web3
came
celebrities.
Also
changing
changing
their
profile.
B
Pictures
to
board
Apes
I
encourage
all
of
you
to
see
if
they
of
their
pfps.
We
also
saw
a
lot
of
media
doing
like
what
is
web
3
crypto,
explainers,
nft,
explainers,
and
so
in
a
lot
of
ways.
This
you
know,
web3
is
already
part
of
the
popular
imagination
and
similarly
Brands
started
rebranding,
so
you
have
metaverse
becoming
or
you
have
Facebook
becoming
meta
for
whatever
reason,
because
they
think
the
metaverse
is
the
future.
B
You
have
Radio
Shack
I,
don't
even
know
what
Radio
Shack
is
doing,
but
if
you
check
out
their
home
page,
they
seem
to
be
a
crypto
company
that
is
doing
swaps
and
yeah.
Also
Square
became
block
a
nod
to
blockchain,
but
with
any
frenzy
sentiment
turns
so
you
know,
there's
a
couple
people
I
have
shown
here.
This
is
Molly
white.
She
had
a
whole
little
feature
on
her
in
the
Washington
Post
she's,
a
very
prolific,
Wikipedia,
editor
and
now
has
devoted
a
lot
of
her
time.
B
To
maintaining
this
website
called
web3
is
going
great,
which
catalogs
all
the
the
stuff
that
we'd
rather
not
have
reflected
on
our
industry.
Ben
McKenzie
he's
a
pretty
washed
up
actor
from
The
Orange
County.
He
has
also
created
an
entire
online
Persona
around
critiquing
web
3
and
really
and
really
pointing
out
scams
and
and
critiquing
shills
of
of
crypto.
B
Finally,
Steven
deal
I
think
a
lot
of
people.
If
you
spend
any
time
on
crypto
Twitter
have
seen
him
get
dragged
by
the
crypto
Community,
but
he
has
you
know
he
has
submitted
an
entire
paper
to
the
U.S
Congress.
You
know
urging
them
to
resist
crypto's,
increasing
lobbying
efforts
in
in
Washington
DC.
B
If
you
want
to
see
I
mean
there
was
a
crypto
policy
Symposium
last
month.
These
are
the
the
sort
of
Who's
Who
of
people.
Who've
really
made
their
entire
online
Persona
being
a
crypto
critic.
You
have
jamai
McKelly.
If
any
of
you
work
in
PR,
don't
respond
to
her
emails
at
the
Ft
she's,
not
gonna,
listen
to
you
in
good
faith.
There
are
people
like
Jacob
Silverman,
though
who's
actually
he's
doing
a
podcast
with
Ben
McKenzie
talking
about
the
latest
crypto
scams.
B
and
it's
to
be
kind
of
understood,
so
water
and
music
analyzes,
music
and
technology
and
how
they
intersect
and
recently
the
founder
Sherry,
who
has
been
really
focused
on
music
nfts,
which
I
think
is
an
interesting
way
of
looking
at
Pop
Culture
intersecting
with
web3
narratives.
So
they
released
this
report
last
year,
sort
of
analyzing
all
right.
If
you're,
a
big
artist
and
you're
doing
an
nft
drop.
What
were
the
reactions
on
Twitter?
B
They
used
various
Twitter
tracking
tracking
tools
to
understand
sentiment
and,
as
you
can
see,
there
were
very
few
nft
drops
in
late
2020,
mostly
in
the
genre
of
dance
and
electronic
music,
and
then
all
of
a
sudden
in
the
second
quarter
of
2021.
You
have
all
these
major
labels
taking
their
their
artists
and
saying
how
do
we
get
into
this?
This
seems
to
be
a
big
chance
for
a
cash
grab.
B
These
are
some
of
the
things
that
she
analyzed
in
the
report
and
some
of
the
things
that
she
noticed.
So
one
Twitter
has
not
proven
to
Be
an
Effective
platform
for
artists
to
address
fan
concerns
around
nfts,
especially
around
environmental
and
financial
concerns,
and
she
she
says,
Twitter
is
not
exactly
the
best
platform
for
nuanced
discussion
of
complex
topics.
B
Also
Twitter
data
ultimately
does
not
provide
a
complete
picture
of
a
Fan's
experience
with
music.
The
fear
of
adverse
Twitter
reactions
alone
can
certainly
dissuade
an
artist
from
experimenting
with
the
technology,
and
we
saw
a
lot
of
that
whether
it
was
Jacob
Collier
had
a
pretty
exciting
nft
launch
planned,
dropped
it
and
Niels
from
who
is
a
Pianist
who's.
B
B
Okay,
so
clearly
some
Brands
thought.
Okay,
we
need
to
confront
this
nft
stigma.
You
have
Royal
calling
nfts
limited
digital
assets,
finopoly
calls
them
digital,
Collectibles
and
Cirque
calls
them
fan
passes
so
already.
There's
an
idea
that
you
can
shift
perception
just
with
a
name
but
I,
don't
think
that's
all
there
is
to
it
narrative,
shape
our
perceptions,
narratives
and
then
our
perceptions
form
our
realities
which
end
up
influencing
our
choices
and
actions.
People
hear
a
good
story
once
and
remember
it
for
the
rest
of
their
lives.
So
that's
why
I
think
narratives
are
important.
B
These
are
the
four
tactics
I'm
going
to
discuss
for
the
remaining
20
minutes
and
hopefully
have
some
time
for
questions.
These
are
just
tactics
and
and
actually
Florian's.
Talk
prior
to
mine
set
this
up
pretty
nicely
because
he
was
kind
of
describing
in
the
ways
in
which
there's
already
such
a
Negative
sentiment
among
mainstream
regulators,
and
how
is
that
affecting
the
way
in
which
people
understand
web3
in
our
space,
so
I'm
going
to
go
through
each
of
these?
But
first
one
is.
B
We
need
to
better
understand,
Global
sentiment
around
web3
and
that
happens
through
polling
and
brand
analysis.
We
also
need
to
celebrate
the
inspiring
stories
of
web
3.
every
day,
there's
going
to
be
a
hack
every
day,
there's
going
to
be
a
scam
they're
going
to
be
grifters,
but
there
are
many
stories
that
are
inspiring
and
I've
been
going
to
a
ton
of
talks
here
and
I'm
hearing
them
every
day.
We
also
need
to
win
over
environmentally
conscious
consumers
and
companies,
and
finally,
we
need
to
inspire
with
knowledge
that
Sparks
action.
B
So
how
do
we
better
understand?
Global
sentiment
around
web
3,
I
have
to
say:
crypto
polling
has
gotten
better,
but
it's
really
limited
there
are.
You
know
there
are
a
number
of
mainstream
polling
companies
like
morning.
Consult
that
have
regular
crypto
polls.
Gemini
actually
did
a
really
good
one
called
the
global
state
of
port
and
it
surveyed
30
000
people
in
20
countries,
but
one
of
the
things
that
is
important
is
that
they
were
only
asking
questions
around
crypto
as
a
digital
asset.
B
B
Seven
of
the
top
ten
adopter
countries
have
some
form
of
capital
control
and
that's
only
something
they
realize
through
doing
this
survey,
and
so
Nigeria
actually
leads
in
cryptocurrency
activity,
with
55
of
the
of
adults,
responding
to
the
survey
saying
they
buy
or
sell
crypto
at
least
once
a
month
contrast
that,
with
the
us
only
16
percent,
say
they
buy
or
sell,
and
then
most
of
Western
Europe
fall
below
the
median
cryptocurrency
usage
range.
And
then
you
also
have
a
quote.
B
Some
countries
such
as
turkey
and
Argentina
have
expressed,
or
have
experienced
extremely
high
inflation
in
recent
recent
months,
which
may
be
encouraging
the
retail
use
of
buying
and
selling
cryptocurrency,
but
I
have
to
say
again
morning,
console
is
defining
usage
as
buying
and
selling,
not
using
your
web
3
wallet
like
metamask
or
rainbow,
connecting
to
an
account
buying
an
nft.
That's
not
included
in
this.
So
again,
people
are
only
thinking
and
pulling
around
buying
and
selling
of
cryptocurrencies,
which
to
me
is
only
a
partial
story,
especially
when
we
talk
about
web
3..
B
So
for
that
reason
we
at
consensus
have
actually
earlier
in
Q2
of
this
year
we
did
a
survey
of
22
500
adults
in
15
countries.
I
just
noticed
a
typo,
but
what
we
wanted
to
do
is
actually
contrast
this
with
some
of
the
other
surveys
we've
seen
out
there,
which
are
just
about
buying
and
selling
assets
and
think
about
actual
web
3
usage.
The
report
is
going
to
come
out
later
this
year,
but
I've
actually
highlighted
some
interesting
data.
So
for
one
we
asked:
do
you
own?
B
A
non-fungible
token
is
a
pretty
simple
question
and
some
of
the
responses
you
could
say
yes,
I
own
one
or
several
no
I,
don't
know
what
an
nft
is.
Look
at
Vietnam,
it's
pretty
remarkable
in
that
of
the
respondents.
Although
this
this
was
a
survey
conducted
online.
So
there's
a
bit
of
bias
in
terms
of
people
who
have
internet
access.
50
said
they
own
an
nft
contrast
that
with
Western
Europe,
very
few
people
have
an
nft
or
even
know
what
an
nft
is.
I.
B
B
Maybe
we
could
have
something
in
India
or
Nigeria,
and
so
I
saw
Cami
write
this
this
article,
which
is
really
timely.
It
came
out
a
few
days
before
we
all
left
and
she's
like
the
dead
end
of
Euro
Centric
crypto,
and
you
should
read
the
whole
thing
it's
on
mirror
I.
Hopefully
you
can
see
in
the
top
left,
but
some
Choice
quotes
I
believe
emerging
regions
are
where
the
next
trailblazing
use.
Cases
for
crypto
and
blockchain
will
originate.
B
So
I
think
when
we
go
to
our
next
segment,
how
to
celebrate
the
inspiring
stories
of
of
web3
I
think
a
lot
of
the
inspiring
stories
we
haven't
yet
seen
yet
because
I
think
a
lot
of
the
applications
and
use
cases
are
currently
being
developed
in
places,
I
need
the
most
and
we
can
talk
about
remittance
payments.
We
can
talk
about
all
the
novel
applications
of
Dao's,
so
when
I
was
talking
about
Molly
white
earlier,
this
is
her
website.
B
Web3
is
going
great,
it's
a
running
log
that
I
have
to
check
once
a
week,
just
because
I
need
to
know
I
need
to
feel
the
pain,
but
this
is
just
this
week
alone.
You
know
the
ussec
is
investigating
Yuga
Labs.
We
have
mango
that
that
hack
happen
I
believe
yesterday
and
then
you
know
Celsius
their
their
masquerading
as
defy
as
C5
and
their
yeah.
They
doxed
all
their
customers.
It's
it's
really
messed
up.
B
So
there's
just
a
Litany
of
all
these
stories
that
come
out
often,
and
so
when
you
think
about
web3-
and
we
want
to
encourage
everyone
in
our
industry
just
to
really
share
the
stories
of
like
utility
and
action
and
positive
benefits.
It
becomes
hard
when
it's
drowned
out
by
all
these
negative
stories
and
I.
Don't
want
us
to
just
be
these
sort
of
people
like
you
know,
Carl
Menger,
who
say
Bitcoin
fixes
this
I,
don't
think!
That's
that's!
Where
we're
going
I,
don't
think
we
should
just
say
a
dow
would
fix
this.
B
You
know
a
multi-cig
would
fix
this
ethereum
fixes
this.
Instead
it's
got
to
be
real
use
cases.
I'm
gonna
I
got
his
name
wrong,
but
Max
yesterday
gave
a
really
exciting
talk
on
the
ways
in
which
Ukraine
has
been
supported
by
ethereum
donations
and
cryptocurrency
donations
in
general.
But
if
you
think
about
it,
it
came
out
of
necessity.
B
The
National
Bank
of
Ukraine
made
it
difficult
to
transfer
funds
from
Ukraine
to
the
EU.
What
is
an
always-on
Network
24
7
Financial
access,
it's
cryptocurrency,
but
then
already
we've
seen
impact
from
crypto
donations.
I
thought
it
was
fascinating
that
more
than
half
of
all
the
donations
have
actually
been
spent
in
cryptocurrency.
So
it's
not
people
immediately,
switching
them
to
Fiat
they're
staying
within
crypto
and
spending
and
using
it
and
using
crypto
and
there's
been
many
different
estimates.
B
But
elliptic
said
around
77
million
in
crypto
donations
were
given
to
the
Ukraine
war
effort
since
since
the
War
Began
45
being
eth-
and
you
know
we
talk
about
refi
a
lot,
especially
in
the
git
coin-
Community.
But
one
thing
that
I
liked
after
each
Barcelona
was
this.
There
was
not
bad
in
coindesk
from
a
professor
who
said:
ethereum
is
to
act
as
a
laboratory
for
broader
political
project
or
for
a
broader
political
project
and
a
site
of
economic
experimentation.
B
Although
Pro
markets,
the
aim
of
web
3
isn't
exploitation,
but
regeneration
and
a
lot
of
what
you
saw
at
shelling.
Point
were
projects
around
regeneration.
You
could
even
see
in
Bitcoin
grants
15
all
the
different
environmental
projects
and
I
donated
to
a
lot
of
them,
but
it'll
be
interesting
to
keep
following
up
with
all
these
groups,
and
it
wasn't
just
groups
in
the
US.
It
wasn't
just
groups
in
Western
Europe.
B
These
are
groups
all
over
the
world
that
are
using
an
open
funding
platform
to
Source
funds
and
hopefully
solve
environmental
issues,
either
on
very
local
levels
or
on
broader
levels.
Like
you
know,
turning
carbon
credits
on
chain
people
may
have
forgotten
about
Constitution
doubt,
but
a
lot
of
the
ideas
around
Constitution
Dao
last
November
about
a
year
ago,
have
really
still
like
I
keep
thinking
about.
When
are
we
going
to
see
the
next
Constitution
down
for
something
that
isn't
so
frivolous
as
buying
a
copy
of
the
Constitution?
B
There
was
a
really
good
write-up
in
FWB
from
Drew
Miller
and
Kevin
Munger,
and
these
are
these
are
people
who
study
social
movements
and
right-
and
they
said
here-
was
a
group
of
people
staking
a
claim
for
web
3
as
a
tool
that
could
be
used
to
build
a
world
with
new
rules
by
purchasing
rules
of
the
old
one?
Constitution
Dow
represented
a
super-sized
version
of
something
that
the
world
they
created
would
be
extremely
good
at.
So
what?
B
I
don't
have
time
to
talk
about
this
slide,
but
I've
been
on
the
Susu
Tanda
Hue.
However,
you
call
it
trained
for
a
long
time.
So
if
anyone
has
ideas
for
rotating
savings
account,
please
talk
to
me.
I
think
there
is
an
easy
way
to
make
a
pool
together
that
actually
is
sort
of
the
same
Financial
tool
that
people
have
been
using
all
over
the
world
for
hundreds
and
hundreds
of
years
prior
to
the
prior
to
Banks
and
lending
yeah.
B
It's
an
awesome
idea
and
I
think
it
needs
to
be
made
at
some
hackathon
sometime
so
step.
Step
three
is
to
win
over
environmentally
conscious
consumers.
We
merged
proof
of
stake.
That
was
a
big
deal.
It
was
I.
I
had
been
writing
about
it
for
a
long
time,
I'd
been
off
by
the
date
and
I
said
coming
soon
coming
soon.
B
That's
incredible,
and
you
know
the
overall,
the
consensus
marketing
team
said:
how
are
we
going
to
get
people
who
are?
Maybe
not
that
interested
in
ethereum?
Maybe
don't
know
what
the
merge
is
to
care
about
this
environmental
fact,
and
so
we
did
this
big
campaign
around
the
merge.
We
also
tried
new
tactics
such
as
paid
media
across
like
earned
paid
partner,
and
we
really
I
think
this
is
one
of
the
first
times
as
a
community.
B
Overall,
there
was
a
lot
of
messaging
alignment:
You
Know
Carl
at
the
EF
started
with
the
99.95,
more
Energy
Efficiency,
a
country's
worth
of
power,
no
more,
but
what
we
ended
up
seeing
is
that
90.
What
we
found
is
that
90
I
think
it
was
I,
don't
have
it
on
the
slide,
but
98
of
the
articles
that
ended
up
covering
this
were
either
positive
or
neutral
sentiment.
We
ended
up
taking
out
a
full
page
ad
in
the
Wall
Street
Journal.
B
You
know,
Joe
and
other
Talking
Heads
were
on
mainstream
media,
and
so
we
had
this
moment
to
where
the
world's
attention
was
on
ethereum,
and
we
could
actually
reiterate
this
environmental
message,
but
it
shouldn't
just
stop
there
and
and
I
think
just
to
put
this
in
context.
This
is
maybe
the
largest
decarbonization
event
of
any
industry
in
history,
and
it
really
aligns
well
with
what's
happening
at
cope27.
B
There's
a
lot
of
Industries
trying
to
figure
out
how
to
decarbonize
and
the
ethereum
community
did
it
in
a
decentralized
way
across
hundreds
of
different
companies,
thousands
of
actors,
and
so
it
also
shows
us
that
really
really
complex.
Global
problems,
like
you
know,
the
Earth
swarming
climate
can
actually
be
solved
in
outside
of
necessarily
using
governments
or
Industries.
B
So
it
was
a
pretty
cool
story
that
we
need
to
keep
telling
fourth
step.
We
need
to
inspire
Inspire
knowledge
that
actually
Sparks
action,
and
this
is
about
not
just
using
you-
know,
cryptocurrency-
to
buy
and
sell
as
an
investment,
but
thinking
about
the
actual
novel
use
cases
that
web3
enables
everyone
and
I've
heard
a
lot
of
talks.
B
Everyone
is
talking
about
how
education
is
a
challenge
and
we
have
some
amazing
groups:
shifai,
for
example,
101.xyz
Rabbit
Hole,
there's
a
lot
of
people
focused
on
educating
people
about
the
web3,
app
ecosystem
and
from
all
the
polling.
We
also
see
that
you
know
globally.
People
are
more
likely
to.
You,
know,
try
and
use
a
wallet
if
they
understand
what
you
can
do
with
the
wallet.
B
So
what
we're
doing
is
we're
building
a
learn
website
for
metamask
I'm,
going
to
give
you
a
little
sneak
preview.
But
we're
really
excited
about
this
because
in
a
lot
of
ways
and
what
we're
going
to
hear
Taylor
Monaghan
is
giving
a
talk
later
sort
of
about
the
original
sin
of
needing
seed
phrase
and
and
how
challenging
that
makes
it
for
mainstream
adoption.
B
And
finally,
we
want
it
based
on
experiential
design.
So
the
idea
that
you're,
not
just
reading
pages
and
pages
about
the
theory
of
web3
you're,
actually
able
to
test
it
out
without
having
to
download
a
wallet
without
having
to
load
it
up
with
eth
and
actually
risk
financially.
What
you
know-
maybe
you
clicking
accept
for
something,
but
it's
actually
going
to
give
you
permissions
to
drain
your
wallet
or
give
someone
else
permissions
to
turn
your
wallet.
So
this
is
an
early
look
at
it.
B
B
Again.
This
is
a
work
in
progress,
we're
hoping
to
have
this
out
by
the
end
of
November.
So
we
look
forward
to
sharing
this
with,
with
all
of
you
soon,
I'm
going
to
end
with
a
quote
if
this
will
switch
so
just
as
kind
of
a
closing
thought
or
a
minute
for
questions,
there's
a
tendency
to
treat
technology
ethereum
as
agency
that
has
some
essential
property
rather
than
as
a
site
for
struggle
where
people
are
fighting
both
internally
and
externally
to
it.
B
So
I,
don't
think
that
there
is
any
inherent
indelible
principles
to
ethereum
I
think
that
technology
is
technology,
it's
neutral.
Inevitably,
it's
this
community,
it's
all
of
us
here
at
Devcon.
It's
the
people
that
use
and
respect
our
technology
that
are
going
to
be
applying
and
describing
values
to
it.
It's
a
site
of
struggle.
B
Crypto
can
be
used
to
scam
people
of
their
money,
but
it
can
also
be
used
to
fund
recovery
efforts
in
Ukraine.
Crypto
can
totally
be
used
to
sell
monkey
pictures
online,
but
it
can
also
be
used,
as
you
know,
a
novel
way
of
transferring
digital
ownership
across
different
metaverse
worlds,
and
so
it's
not
there's
no
fixed
State.
It's
always
changing
and
it
happens
with
narratives
and
so
I'd
love
to
talk
to
any
of
you.
If
you
have
ideas-
and
thank
you
so
much
for
having
me
Devcon.