►
From YouTube: Growing the Global Ethereum Community Through Localization by Luka Kropec | Devcon Bogotá
Description
Visit the https://archive.devcon.org/ to gain access to the entire library of Devcon talks with the ease of filtering, playlists, personalized suggestions, decentralized access on Swarm, IPFS and more.
https://archive.devcon.org/archive/watch/6/growing-the-global-ethereum-community-through-localization/
Over 6 billion people in the world do not speak English at all.
By localizing and providing Ethereum content (user interfaces, documentation, educational content, etc.) in different languages, we can dramatically increase our target audience and onboard more people to Ethereum, as well as make Ethereum education more accessible.
Speaker(s): Luka Kropec
Skill level: Beginner
Track: Opportunity & Global Impact
Keywords: Community,accessibility,translation
Follow us: https://twitter.com/efdevcon, https://twitter.com/ethereum
Learn more about devcon: https://www.devcon.org/
Learn more about ethereum: https://ethereum.org/
Devcon is the Ethereum conference for developers, researchers, thinkers, and makers.
Devcon 6 was held in Bogotá, Colombia on Oct 11 - 14, 2022.
Devcon is organized and presented by the Ethereum Foundation, with the support of our sponsors. To find out more, please visit https://ethereum.foundation/
A
A
A
On
the
top
of
the
mountain
followed
by
an
after
party
on
the
Shiva
lounge,
and
also
the
entire
venue
will
be
open
on
Saturday
and
Sunday
from
9
A.M
to
6
p.m,
for
co-working,
for
anyone
who
has
a
Defcon
wristband,
but
please
join
me
in
welcoming
our
next
speaker,
who
is
going
to
be
talking
about
growing
the
global
ethereum
community,
Through
localization
we're
going
to
be
joined
by
Luca,
who
is
on
the
translation
team
for
ethereum.org
and
also
works
on
the
ecosystem
development
team
at
the
ethereum
foundation.
Please
welcome
me
in
joining
Luca
foreign.
B
My
name
is
Luca
and,
as
Madison
already
mentioned,
I
work
on
ethereum.org,
mostly
focusing
on
the
translation
program.
Thanks
for
coming
to
this
talk,
it's
happy
to
see.
There's
interest
in
this
topic,
which
is
something
I
feel
quite
strongly
about
being
in
South
America
for
this
Defcon,
which
is
Amazing
by
the
way
big
shout
out
to
the
Defcon
team,
yeah.
B
However,
with
ethereum
as
a
technology
growing
and
improving
a
lot
of
the
focus
is
and
will
continue
to
shift
towards
other
things
like
education,
Community,
Building
inclusivity.
This
talk
will
touch
on
all
three
of
those
as
they're.
Often
closely
related
ethereum
is
a
global
technology
that
is
inclusive
and
accessible
at
its
core.
However,
a
lot
of
the
content,
including
educational
content,
application
front
ends,
websites
or
anything
else.
People
use
to
interact
with
or
learn
about,
ethereum
is
usually
not
very
inclusive
and
accessible,
as
it
is
often
only
available
in
English.
B
We
will
look
at
some
deep,
more
detailed
stats
later,
but
the
main
one
we
should
all
be
aware
of
is
the
fact
that
over
6
billion
people
in
the
world
do
not
speak
English
at
all
by
only
providing
content.
In
English,
and
not
translating
or
localizing
it
for
the
global
Community,
we
are
often
limiting
how
inclusive
ethereum
is
for
all
of
those
non-english
speakers.
B
B
B
So
English
is
the
most
widely
spoken
language
in
the
world
as
a
first
and
second
language.
It
is
also
the
it
is
also
the
most
learned
language
in
the
world
as
a
second
language,
and
yet
still
only
about
17
of
the
world's
population
speaks
English
at
all.
If
we
really
want
to
gain
worldwide
adoption
and
on
board
the
next
billion
people
to
ethereum,
we
need
to
remove
this
language
barrier
and
make
our
websites
documentation
and
apps
available
to
everyone.
B
I
know
we
don't
like
to
compare
this
space
with
traditional
companies
or
existing
Tech
Giants
due
to
different
ideologies,
goals
and
approaches,
but
the
fact
is
that
they've
all
done
a
great
job
at
gaining
worldwide
adoption
and
increasing
their
total
addressable
Market,
including
by
breaking
down
language
barriers.
This
list
could
really
go
on
forever,
but
I'd
just
like
to
highlight
a
couple
of
examples.
The
most
popular
websites
in
the
world
by
traffic
are
Google,
YouTube,
Facebook
and
Twitter.
B
They
are
also
available
in
150
80,
46
and
111
languages
respectively,
and
they
all
get
billions
of
views.
These
companies
aren't
translating
all
of
their
content
just
for
the
sake
of
it.
They
are
all
aiming
to
address
and
be
accessible
to
the
global
population
and
realize
that
by
providing
their
content
only
in
English
they
would
be
limiting
their
target
audience.
By
about
80
percent,
another
example
that
more
people
here
might
relate
to
is
Wikipedia,
which
doesn't
make
money
from
visits
and
is
essentially
a
public
good,
while
not
exactly
accurate.
B
Based
on
the
definition,
you
could
also
think
of
Wikipedia
as
being
open
source.
It
is
available
in
well
over
300
languages
simply
because
its
purpose
is
to
be
inclusive
and
accessible,
and
its
target
audience
is
the
entire
world.
An
english-only
Wikipedia
would
definitely
not
be
the
seventh
most
visited
website
in
the
world.
B
B
In
fact,
Wikipedia
gets
about
seven
times
more
page
views
in
English
than
in
Japanese,
but
the
number
of
Articles
available
in
English
is
also
five
times
higher
than
in
Japanese,
accessibility
and
inclusivity.
Also
on
the
only
aspects
we
should
think
about
when
talking
about
translations.
Another
one
is
efficiency.
B
B
In
that
case,
you
should
still
definitely
be
thinking
about
translations.
Again,
a
lot
of
chat,
stats
to
choose
from
I've
just
identified
a
couple
that
I
think
are
pretty
telling
from
a
company
perspective.
Fortune
500
businesses
that
invested
in
Translation
were
one
and
a
half
times
more
likely
to
observe
an
increase
in
Revenue
and
the
second
one.
Fortune
500
companies
were
reported
to
be
over
two
times
more
likely
to
improve
profits
when
they
invested
in
translation.
B
And
from
a
user
perspective,
75
percent
of
consumers
are
more
likely
to
buy
products
from
websites
in
their
native
language.
Around
40
percent
of
Internet
users
said
they
will
never
buy
from
websites
that
are
not
in
their
native
language
and
another
stat
that
I've
already
mentioned,
but
it's
telling
enough
is
65
of
non-native.
English
speakers
prefer
content
in
their
native
language,
even
though
they
are
highly
proficient
in
English.
B
B
I
hope.
All
of
these
help
get
the
point
across
which
is
really
as
simple
as
we
should
be.
Translating
more
content,
make
it
more
accessible,
reach
more
people
educate
the
world
about
ethereum
and
onboard
people
from
all
over
the
world
to
this
space,
and
if
anyone
has
found
themselves
thinking
that
they
should
be
consid
start
considering
translations
for
their
content
or
level
up
their
translation
efforts.
We'll
move
on
to
some
concrete
ways
of
how
we
can
solve
this.
B
To
be
honest,
addressing
this
is
pretty
simple.
We
need
to
be
aware
of
why
translations
are
important
and
basically
just
start
doing
it.
My
main
goal
is
just
to
highlight
the
importance
of
translating
content
and
providing
content
in
different
languages,
making
the
space
more
accessible,
onboarding
more
people
to
ethereum.
B
It
is
up
to
individual
projects,
users,
people
organizations,
websites
and
content
creators
to
decide
if
they
want
to
start
translating
their
content
and
expand
their
translation
efforts
going
about.
It
is
fairly
simple.
There's
many
different
approaches
to
take.
For
example,
you
could
just
order
translations
for
your
content
from
a
translation
agency,
or
you
could
create
a
translation,
Bounty
translation
program
or
something
else
to
get
the
community
involved.
B
All
of
these
have
their
advantages
and
disadvantages,
which
we
don't
have
time
to
get
into,
but
you
can
find
more
information
about
all
of
them
online
if
you're
interested
we've
also
come
up
with
a
translation
program
Playbook,
which
is
mostly
aimed
at
ethereum,
related
projects
and
covers
some
of
the
basics
of
translating
content.
You
can
find
it
right
here
if
anyone
is
interested.
B
Hopefully
it
helps
answer
a
question
or
two:
we
created
this
as
a
resource
based
on
our
experience
with
translating
content
on
ethereum.org
and
a
couple
of
other
websites
and
if
you
do
check
it
out
and
have
any
input
or
feedback
or
can
think
of
a
way
to
collaborate
with
us,
even
if
it's
just
looking
for
help
translating
your
content,
please
reach
out
to
us.
I
will
share
a
bunch
of
contact
details
in
a
minute.
B
I
would
also
like
to
mention
some
of
the
results
that
we've
seen
on
ethereum.org
by
focusing
on
internationalization
ethereum.org
is
an
educational
resource
that
covers
many
different
topics,
has
a
lot
of
resources
for
beginners
to
teach
them
about
ethereum
and
blockchains
to
help
them
get
on
board
it
to
help
them
identify
the
right
tools
to
use
when
they're
new
to
the
space,
so
making
it
accessible
is
very
important
to
us.
There's
also
resources
for
more
intermediate
and
advanced
users.
Community
members
developers,
basically
anyone
else.
B
B
Since
the
translation
program
launched
in
2019
our
community
of
contributors,
translating
the
website
has
grown
to
over
four
thousand.
The
program
represents
a
simple
and
low
barrier
way
of
getting
involved
and
contributing
to
ethereum
without
needing
a
lot
of
technical,
Knowledge
and
Skills.
Basically,
the
main
requirement
is
just
being
bilingual.
B
These
contributors
are
also
the
main
reason
why
the
website
is
currently
available
in
50
languages
for
quality
assurance
purposes,
we're
also
working
with
a
translation
agency
to
make
sure
that
all
of
the
translations
get
reviewed
before
being
added
to
the
website.
So
our
approach
is
really
a
combination
of
the
community-based
and
professional
localization
processes.
B
The
ethereum.org
translation
program
is
also
very
much
a
community
building
effort,
and
this
aspect
is
an
important
part
of
why
the
community-based
approach
to
translating
website
content
works
for
us
getting
involved
and
contributing
to
the
website
is
a
great
way
to
join
the
ethereum
community.
Make
an
impact
at
some
value
contribute
to
ethereum
in
some
way,
without
needing
a
lot
of
technical
skills,
and
it's
also
an
amazing
educational
experience.
B
We've
heard
from
many
of
our
contributors
that
the
knowledge
they've
gained
about
ethereum
by
simply
helping
to
translate
the
website
is
immense,
as
it
allows
them
to
really
read
through
all
of
the
documentation
that
is
available
on
ethereum.org,
while
also
contributing
at
the
same
time,
translating
content
has
impacted
the
website
in
different
ways
as
well.
Not
just
building
an
amazing
community
of
people
who
share
our
passion
and
goals
analytics
on
the
website
clearly
showed
that
the
more
translated
content
we
have
accessible,
the
more
non-english
pages
we
get.
B
The
number
of
non-english
page
views
still
depends
a
lot
on
the
general
traffic
to
the
site,
but
the
ratio
is
going
up
constantly.
In
fact,
this
month
has
been
the
12th
straight
month
where
the
ratio
of
non-english
versus
English
page
views
has
gone
up
and
hit
a
record
high
with
non-english
page
views
currently
representing
around
26
percent
of
all
visits
to
the
website
over
traffic
over
a
quarter
of
all
the
traffic
to
the
website
is
in
languages
other
than
English.
B
This
chart
shows
the
total
page
views
on
ethereum.org.
In
the
last
couple
of
years.
You
can
see
the
total
page
views
on
the
website,
the
non-english
page
views
and
the
ratio
between
them,
as
you
can
see,
regardless
of
what
the
general
trend
is
and
how
many
people
actually
visit.
The
website
pages
and
other
languages
continue
to
Trend
upwards
and
and
now
represent
an
ever-growing
pers
of
all
visits.
B
B
On
ethereum.org,
we
always
appreciate
feedback
inputs,
new
community
members,
new
contributors
to
the
website.
If
you
have
any
feedback
for
us
or
see
a
way
to
collaborate
in
any
way,
feel
free
to
send
us
an
email
to
translations
ethereum.org
if
it's
anything
related
to
translations
or
to
website
at
ethereum.org
about
anything
else.
Really,
you
can
also
stop
by
our
booth
on
the
third
floor.
B
Everyone
should
be
very
proud
of
what
ethereum
has
a
technology
all
the
projects
building
on
top
of
it
and
the
ethereum
community
have
achieved
so
far,
and
we
can
all
be
even
more
excited
about
what
the
future
has
in
store.
There
is
obviously
still
a
lot
of
research,
development
and
building
in
front
of
us,
but
we
I
think
we
can
all
agree
that
we
have
a
lot
of
reasons
to
be
optimistic.
B
If
there's
just
one
thing
that
I
would
like
people
to
take
away
from
this
talk,
it
is
the
fact
that
everyone
can
make
an
impact
and
play
an
important
role
in
the
present
and
future
of
ethereum.
There
are
countless
ways
to
get
involved
and
provide
value
to
the
ecosystem
and
sticking
to
this
topic.
This
is
especially
true
for
making
sure
that
the
ethereum
that
ethereum
content
websites,
interfaces
and
communities
become
increasingly
inclusive
and
accessible
to
everyone.
B
Repeating
another
number
that
I've
already
mentioned
only
about
17
of
the
world's
population
speaks
English
at
all.
This
doesn't
even
mean
that
they
are
proficient
in
English,
but
that
they
can
understand
the
most
basic
words
and
sentences
in
English.
If
you're
bilingual
translate
content,
create
content
in
another
languages,
make
videos
podcasts,
Twitter
spaces,
whatever
in
your
language,
spread
the
word
and
build
your
local
community.
If
you're
a
project
protocol
dap
website
make
sure
that
your
content
is
available
in
other
languages.
B
C
C
B
B
We
feel,
like
the
translation
program,
is
a
good
enough
proof
that
that
is
not
the
case.
Anyone
can
get
involved,
anyone
can
contribute
anyone
can
make
an
impact
and,
like
I've
said,
we've
had
a
lot
of
people
who
started
contributing
to
the
website,
learned
enough
that
and
were
exposed
to
the
community
enough
that
this
led
them
to
get
full-time
jobs
in
the
space
or
create
something
of
their
own.
It's
the
translation
program
in
our
mind,
is
a
great
starting
point
to
join,
contribute,
add
value
and
then
level
up
doing
whatever
people
want.
D
Thank
you,
so
much
I
actually
worked
in
an
AI
translation
industry
before
migrating
to
web3.
So
this
topic
is
definitely
very
close
to
my
heart.
I
actually
have
two
questions.
First,
you
presented
the
translation
Playbook,
but
what
are
like
the
efforts
from
the
interior
foundation
on
creating
a
glossary
with
shared
terms
in
the
web
stream
space
I
mean
you
mentioned,
of
course,
that,
like
every
day,
we
come
up
with
a
new
technology
with
a
new
term.
D
With
A,
New
Concept,
but
I
think
like
having
those
foundations
would
be
important
to
also
escalate
and
to
also
like
people,
create
independent
initiatives
on
translating
the
content.
The
second
one
that
I
wanted
to
mention
translating
text,
let's
say
static
contact
content
is
already
challenging
enough.
But
what
are
the
also
Alternatives
options?
What
are
like
the
efforts
to
also
translate
videos
infographics
any
kind
of
dynamic
content.
Thank
you.
B
Thank
you.
Those
are
two
awesome
questions
that
we've
really
thought
about
as
well,
so
the
first
one
is,
we
have
a
glossary
that
we
have
been
building
up
through.
Basically,
since
we
started
translating
ethereum.org,
it's
not
open
to
everyone,
but
if
you
visit
the
translation
program
Playbook
or
the
translation
program,
page
John
ethereum.org,
there
are
sections
in
there.
That
basically
say
do
you
want
to
use
any
of
our
resources
reach
out
to
us
and
we
will
share
them.
B
The
reason
they're
not
open
is
because
we're
using
a
translation
tool
that
really
doesn't
make
it
easy
to
share
the
glossary
and
also
another
point
on
this
is
there
are
a
lot
of
independent
efforts
to
create
glossaries
of
terms
for
specific
languages,
countries,
regions
which
I
think
is
what
how
it
should
work.
We
make
a
lot
of
efforts
to
translate
the
website
into
as
many
languages
as
possible,
but
not
everything
is
a
problem
that
the
ethereum
foundation
should
be
solving
for.
B
If
you
listen
to
any
of
the
talks
from
any
of
the
people
at
the
EF,
there
is
this
philosophy
of
subtraction,
which
is
pushing
power
outside
and
empowering
everyone
else
to
do
whatever
they
want
to
grow
ethereum,
and
that
can
mean
a
lot
of
things,
but
that
is
also
creating
glossaries
is
a
good
example
of
that.
We
are
not
best
equipped
to
create
a
glossary
for
every
specific
language,
whereas
there
are
organizations
and
initiatives
in
different
countries
of
native
language
speakers
who
are
far
better
equipped
to
do
that
than
us.
B
B
It
didn't
go
great,
it
didn't
go
as
good
as
we'd
hoped,
but
that's
not
to
say
we
won't
pick
it
up
and
try
to
level
it
up
at
some
point
again.
As
far
as
infographics
goes,
there's
been
some
people
on
our
team
advocating
for
creating
infographics
for
the
website
that
are
made
in
a
way
that
they're
easy
to
translate.