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From YouTube: Ethereum Business Readiness in 2022 | Devcon Bogotá
Description
Visit the https://archive.devcon.org/ to gain access to the entire library of Devcon talks with the ease of filtering, playlists, personalized suggestions, decentralized access on Swarm, IPFS and more.
https://archive.devcon.org/archive/watch/6/ethereum-business-readiness-in-2022/
Ethereum has had amongst its stated objectives to support enterprise adoption from its inception. Over the years, there have been a number of challenges to this becoming a reality. Now the necessary components are all there to fully support a number of compelling use cases, most of which use Ethereum Mainnet as the final settlement layer. Drawing from research across 120 companies, learn how companies are succeeding today and what infrastructure they are using to get to production.
Speaker(s): Dan Shaw, Daniel Burnett
Skill level: Beginner
Track: Opportunity & Global Impact
Keywords: business,enterprise,case study
Follow us: https://twitter.com/efdevcon, https://twitter.com/ethereum
Learn more about devcon: https://www.devcon.org/
Learn more about ethereum: https://ethereum.org/
Devcon is the Ethereum conference for developers, researchers, thinkers, and makers.
Devcon 6 was held in Bogotá, Colombia on Oct 11 - 14, 2022.
Devcon is organized and presented by the Ethereum Foundation, with the support of our sponsors. To find out more, please visit https://ethereum.foundation/
A
A
B
B
Ethereum
Enterprise,
you
have
to
be
called
Dan,
so
hi
I'm,
Dan
Shaw
from
the
ethereum
foundation.
You
know
I
I
work
with
the
Enterprise
big
businesses
back
in
2017
at
the
launch
of
the
ethereum,
the
Enterprise
ethereum
Alliance,
the
eea.
You
know
vitalik
called
for
collaboration
amongst
private
and
you
know
public.
B
B
You
know
concerns
around
privacy,
gas
prices
and
you
know
regular
regulatory
risks
of
holding
assets
over
the
past
year
and
a
half
I've
been
really
happy
to
see
a
massive
sea
change
away
from
only
a
private
chain,
and
you
know
gradual
introduction
of
real
real
mainnet
adoption.
But
I
really
didn't
know.
You
know
what
was
going
on
and
I'm
really
happy
to
share
what
Dan
Burnett
and
the
EA
have
been
working
on.
B
C
Hello,
oh
there
we
go
all
right.
Okay,
thanks
and
I
may
ask
you
to
put
the
notes
font
size
back
to
what
we
had
agreed
to
all
right,
thanks,
yeah,
all
right
so
anyway.
What
I'm
here
to
talk
to
you
about
today
is
a
report
that
the
EA
wrote
issued
earlier
this
year,
our
ethereum
business
Readiness
report.
C
So
you
know
in
the
media.
All
the
stories
are
focused
on.
You
know
popular
media
right
all
focused
on
crypto
speculation,
nft
speculation,
big
collapses
and
things
like
that,
but
as
the
ethereum
ecosystem,
matures
more
and
more
businesses
are
actually
adopting
the
technology.
Unfortunately,
that
story
is
not
as
visible
to
the
general
public,
okay
and
it's
as
as
an
organization
that
is
committed
to
enabling
other
organizations
to
adopt
and
use
business
ethereum
in
their
day-to-day
business
operations.
C
We
thought
it
was
important
to
shed
light
on,
what's
actually
happening
in
business
use
of
ethereum
today,
so
behind
the
defy
nft
and
so
on
headlines.
Now
there
are
some
challenges
to
this.
In
particular,
day-to-day
projects
are
all
happening
behind
the
scenes.
Okay,
many
of
us
know
about
them
or
those
who
are
sort
of
crypto
Savvy,
but
those
outside
of
this
room
outside
of
the
the
crypto
bubble
were
definitely
not
aware
of
them.
So
our
our
goal
was
to
find
them
and
quantify
them,
and
that's
that's
what
we
set
out
to
do.
C
So
the
work
that
we
did
is
based
on
both
quantitative
and
qualitative
research.
We
did
the
quantitative
research
where
I'll
talk
about
that
a
little
bit
more
later,
but
the
point
is
that
we
focus
primarily
on
the
qualitative.
Our
goal
was
to
was
to
do
storytelling
based
on
case
studies
and
interviews
and
when
I
say
storytelling
I
mean
stories
that
make
sense
to
businesses.
C
One
of
the
reasons
we
focus
so
much
on
case
studies
is,
you
know
everyone
in
this
ecosystem
likes
to
ask.
Well
what
are
the
use
cases?
What
are
the
use
cases?
What
are
the
use
cases?
Use
cases
are
for
sellers
case
studies
are
for
buyers,
buyers,
don't
want
to
hear
what
you
could
do.
Buyers
want
to
hear
what
works
today,
so
that
was
one
of
the
the
important
goals
that
drove
what
we
did
so
just
very
quickly:
I'm
gonna
I'm
gonna
walk
through
this
part.
This
is
something
that's
in
the
report.
C
We
from
a
business
perspective.
We
describe
kind
of
the
the
history
of
the
ethereum
platform
as
having
three
main
phases
in
the
early
days
of,
of
course,
there's
a
lot
of
excitement.
Experimentation
with
you
know,
decentralize
all
the
things
and
there's
a
lot
of
great
experimentation.
That's
still
happening,
of
course,
but
there
was
a
realization
pretty
early
on
that
there
were
some
limitations
from
a
business
perspective
in
using
the
public
mainnet
and
in
particular
the
three
that
we
always
talked
about.
The
three
p's
were
privacy,
permissioning
and
performance.
C
Those
were
things
that
the
the
broader
public
Community
was
not
interested
in
focusing
on
at
the
time,
but
but
for
businesses
are
just
absolutely
essential:
okay
and
that
actually
led
to
a
focus
on
private
blockchains,
private
Consortium
networks
using
ethereum
or
or
other
other
Technologies.
Now,
as
we
all
know,
there
has
been
a
great
Revival
of
interest
in
public
blockchain,
and
this
is
actually
from
a
business
perspective.
C
Also,
that's
driven
by,
of
course,
what
we've
seen
with
consumer
defy,
which
is
demonstrated
that
decentralized
business
models
can
work,
also
nfts,
but
also
some
technological
improvements
and
I'll
I'll
talk
about
that
a
little
bit
more
later
on
so
before
I
before
I
talk
about.
What's
on
this
slide,
I
want
to
mention
that,
from
this
point
on
everything
that
I
describe
is
being
viewed
through
a
business
lens.
Okay.
So
when
I,
when
I
show
Circles
of
certain
sizes
and
so
on,
this
is
based
on
our
particular
data
set.
C
C
C
Stop
there
thanks,
so
okay,
so
on
the
left
side
here,
what
we
have
is
the
business
projects
organized
by
industry
and
the
Lion's
Share,
of
course,
has
been
an
infrastructure
and
fintech.
Unsurprisingly,
we're
basically
still
in
in
the
stage
of
building
the
platform
and
selling
picks
and
shovels.
Okay
I
mean
that
is
really
where
the
industry
is
particularly
from
a
business
perspective.
C
C
Foreign,
so
I
just
wanted
to
throw
this
up.
Some
people
like
looking
at
logos.
This
is
a
subset
of
the
companies
and
projects
that
are
in
our
database
I'm
not
going
to
talk
about
it.
This
isn't
exhaustive,
but
just
to
give
you
an
idea
of
of
some
of
the
the
companies
and
projects
that
showed
up
in
that
list
of
118.
C
Now,
one
of
the
things
we
wanted
to
do
was
well
look
if
we're
gonna.
If
we're
going
to
put
out
a
report
on
business
Readiness
of
ethereum,
we
have
to
Define
what
business
Readiness
means.
Okay,
so
that
was
our
first
goal
was
to
figure
that
out
and
through
the
interviews
that
we
did,
we
came
up
with
a
way
to
define
it.
That
we
believe
is
is
useful
for
business.
C
C
Okay,
so
down
the
left
side
here
and
I
know,
this
is
an
eye
chart.
I,
don't
expect
you
to
read
it
I'm
just
going
to
describe
some
of
what's
on
here
so
down.
The
left
side
are
our
seven
plus
three
criteria.
They
are
quickly
Network
cost
network,
decentralization
security,
scaling,
privacy,
sustainability,
usability
interoperability
and
then
regulation
and
compliance,
ecosystem
resources
and
ecosystem
robustness,
and
from
our
perspective
and
all
the
interviews,
we
did
those
captured
the
factors
that
businesses
cared
about.
C
It
was
particularly
important
to
us
to
make
sure
that
we
included
decentralization
because
a
lot
of
businesses
today,
just
still
don't
even
understand
why
that
is
something
they
should
care
about.
Okay.
So
anyway,
if
you
look
at
all
these
criteria
on
the
left,
not
all
businesses
are
going
to
Care
equally
about
those
criteria.
C
So
the
goal
of
this
particular
chart
this
particular
item.
This
section
of
the
report
was
to
answer
the
question
which
of
these
criteria
are
actually
important
to
me.
So
what
we
looked
at
was
four
different
types
of
businesses,
as
we
call
them
large
corporates,
small
and
medium
Enterprises
startups,
and
then
there's
government,
which
is
not
a
business
but
they're
they're,
a
category
worth
considering
in
in
this
discussion.
C
So
there
are
two
things
I
want
to
highlight.
So
on
the
sustainability
side
and
again,
I
know
you
can't
see
all
of
these,
but
I
just
want
to
talk
about
a
couple
of
them.
So
almost
all
businesses
care
about
the
environment,
but
governments
and
highly
visible
corporates
care
a
lot
because
they
can
face
very
high
and
costly
reputational
risk.
Okay,
if
they
screw
up
sustainability
nowadays
on
the
security
side,
all
companies,
of
course,
want
the
best
security,
but
corporates
and
governments.
C
Interestingly,
they
have
a
lot
of
resources
to
ensure
security,
whether
it's
Financial
Resources,
legal,
technical,
whatever,
and
so
in
some
cases
and
I
know
this
is
sacrilege
to
say
it
okay,
but
in
some
cases
they're
willing
to
centralize
to
sacrifice
some
decentralization
in
return
for
scaling,
but
that's
not
true
for
smaller
businesses
in
particular,
one
of
the
main
appeals
of
blockchain
technology
is
precisely
the
security
against
technical
failure,
attack,
manipulation
and
so
on
that
Network
decentralization
offers.
So
they
may
be
less
willing
to
compromise
in
that
particular
respect.
C
Okay,
so
what
we
did
then
was
we.
We
basically
evaluated
those
criteria
against
four
different
deployment.
Architectures
you'll
see
we
called
it
Network
archetype
in
the
report.
What
we're
talking
about
is
basic
deployment
architectures.
The
four
categories
are
five
columns,
but
there
are
four
primary
ones.
Is
the
public
mainnet,
mainnet
plus
and
L2
mainnet,
plus
a
side
chain
and
private
Network?
C
No,
it's
definitely
not,
and
as
we
do
this
report
each
year,
we're
going
to
continue
updating
it
in
terms
of
where,
where
we're
actually
at
so
a
few
examples
here
from
a
network
cost
perspective,
the
cost
to
to
actually
operate
a
private
Network
can
be
very
low.
Even
when
you're
running
your
own
infrastructure,
the
the
actual
operations
cost
can
be
quite
low,
and
we
know
the
main
net
is
expensive.
C
Today,
okay
and
that's
being
worked
on,
we
know
in
terms
of
ease
of
use
by
businesses,
layer,
twos
or
side
chains
actually
have
the
most
support.
Interestingly,
because
the
ones
who
are
building
those
layer,
twos
or
side
chains
provide
a
lot
of
information
and
a
lot
of
help
on
how
to
make
use
of
them.
C
If
you
do
a
private
chain,
on
the
other
hand,
it's
all
on
you
right.
So
it's
not
easy
at
all.
If
you
want
to
do
a
private
chain,
you
have
to
do
a
lot
of
the
work
yourself
from
a
compliance
perspective,
a
private
Network,
it's
the
easiest
to
implement.
You
know,
controls
such
as
kyc
and
on
you
know,
the
mainnet
is,
of
course,
fully
decentralized
on
the
other
on
the
other
end.
So
most
of
this
shouldn't
surprise
you
too
much
but
again,
this
is
written
for
chances.
C
That
did
not
do
okay,
all
right,
so
one
of
the
things
we
did
was
we
wanted
to
give
examples
of
how
you
might
use
this
framework
for
a
specific
use
case
and
again,
I
know
it's
an
eye
chart.
You
can't
see
all
these,
it's
all
in
the
report,
but
we
basically
analyze
these
criteria
against
the
deployment
architectures
that
that
I
talked
about
so
for
each
of
these
architectures
we
scored
the
criteria
is
very
poor.
C
But
you
know
if
you
have
a
project
for
which
high
performance
and
Regulatory
Compliance
are
priorities.
You'll
want
to
be
working
with
an
L2
or
Si
chain
or
or
you
could
consider,
building
a
private
Network
on
the
payment
side
for
payments
use
case.
Ethereum
is
a
payments
Network
essentially
out
of
the
box,
I
mean
you
know,
Finding
information
about
how
to
do
how
to
do
payments
with
ethereum
or
something
built
on
top
of
ethereum
is
not
at
all
hard.
C
But
again,
if
you
have
high
volume,
you're
going
to
want
to
work
with
a
layer,
2
or
side
chain,
particularly
if
you
have,
if
you're,
if
you're
addressing
retail
customers
now.
Interestingly,
if
you
actually
have
a
wholesale
business,
you
might
not
need
to
go
to
that
and
you
could
actually
do
a
private
Network
more
simply,
today,
more
simply
more
cheaply.
If
you
have
a
a
wholesale
business.
C
Okay
I
said
that
we
did
interviews.
We
actually
have
way
more
than
six
interviews,
but
I
just
wanted
to
give
a
few
examples
of
some
of
the
people
that
we
spoke
with.
We
spoke
with
people
who
actually
were
building
these
projects.
We
also
spoke
with
some
well-known
people
in
the
space,
and
probably
some
of
the
people
here
in
the
room
and
I
just
haven't
seen
them
yet.
C
C
C
Nine
of
the
projects
were
ready
for
us
to
include
them
in
the
report
and
three
said
we
want
to
be
there,
but
not
yet
talk
to
us
next
year.
Okay,
so
we
ended
up
with
nine
that
are
in
the
report.
I
don't
have
time
to
go
through
them.
I
wish
I
did
too
short
a
presentation
today,
but
please
do
read
it
in
the
report
because
there's
a
lot
of
great
insights
for
each
one
of
these,
we
did
a
detailed
case
study
and
also
put
the
key
takeaways
for
a
business
audience
again.
Okay.
C
C
So
there
is
a
growing
appreciation
now
publicly
right
of
of
an
ability
to
use
the
public
blockchain.
That
is
new.
That's
a
that's.
A
really
good
thing
to
hear
and
decentralized
business
models
are
beginning
to
make
some
sense
because
defy
right,
so
people
realize
there's
something
there.
They
don't
know
how
to
do
use
it,
yet
they
don't
know
how
to
how
to
make
it
work
yet,
but
but
they
know
there's
something
there.
C
That's
important
technological
advances,
ZK
proofs
Etc,
are
addressing
the
privacy
concerns
and
a
variety
of
the
the
upgrades
coming
or
have
already
happened
in
in
the
mainnet
are
going
to
be
addressing
the
remaining
business
issues
over
time.
But
now,
of
course,
we
know
that
you
need
to
use
multiple,
multiple
layers
or
multiple
networks
in
order
to
address
some
of
the
performance
and
and
permissioning
I
want
to
talk
about
private
and
public
blockchain.
C
For
a
moment,
there
are
still,
as
I
mentioned,
some
good
use
cases
for
for
private
blockchains,
but
we're
beginning
to
see
the
use
cases
merge
much
more
strongly
than
we've
seen
before
we're
also
beginning
to
see
some
hybrid
options
where
people
are
using
private.
For
some
things
and
public
for
others-
and
that's
that's-
that's
an
interesting,
an
interesting
result
as
well.
One
of
the
things
we
heard
very
clearly
was
that
l2s
and
side
chains
are
no
one,
expects
those
to
be
a
temporary
solution.
C
So,
even
with
everything
that's
planned
in
terms
of
upgrades
for
ethereum,
no
one
who
is
actually
building
projects
today
believes
that
LTS
and
side
chains
are
going
to
be
temporary
they're
expecting
them
to
be
here
to
stay
to.
You
know
to
remain
okay,
when
we
first
when
we
did
the
the
research
here,
the
number
one
blocker
that
was
listed
was
sustainability
across
the
board.
This,
of
course,
now
that's,
not
the
big
blocker
that
it
was
because
of
the
merge.
C
But
it's
interesting
because
it's
actually
not
a
blocker
for
all
use
cases,
and
if
you
can,
you
can
see
some
of
the
use
cases
where
it's
not
in
the
report
or
catch
me
later
and
I'm
happy
to
talk
with
you,
but
there
are
some
for
which
it's
not
an
issue
yet
and
hey
nfts
are
really
making
people
aware
of
what
digital
assets
are
and
can
do.
So.
That's
that's
pretty
neat
and
then
the
final
comments
I
want
to
make
are
that
look.
We
believe
this
is
going
to
sound
obvious
right.
C
C
Okay,
don't
scroll
that
far,
please
all
right
so
anyway,
the
good
news
is:
there
are
a
lot
of
different
options
right.
There
are
a
number
of
different
architectures
and
they're.
Not
bad
I
know
that
this
community
is
trying
to
push
the
the
edges
at
the
EA
we're
trying
to
move
the
middle
okay,
and
so
it's
helpful
for
us
to
be
able
to
explain
that
there
are
alternatives
today
and,
and
those
Alternatives
will
get
you
moving
and
you
don't
want
to
wait.
There
are
good
reasons
to
explore
decentralized
models.
C
One
of
the
quotes
that
we
heard
was
since
what
previously
relied
on
faith
between
two
or
more
parties
can
now
be
proven.
Mathematically
on
a
blockchain,
any
situation
which
someone
has
to
say
I
have
to
trust.
You
is
an
opportunity
for
a
blockchain
based
solution.
Today
we
increasingly
see
this
being
put
into
practice
going
forward.
The
opportunities
are
as
numerous
as
the
Myriad
business
challenges
that
depend
on
this
kind
of
trust.
C
Okay,
so
here's
my
eea
slide
on
the
left
is
free
materials
on
the
right
is
what
members
get
I'm
not
going
to
walk
through
all
of
it,
but
I
want
to
talk
about.
On
the
left
side,
we
have
primers
that
we're
putting
out
there.
Basically,
if
you
remember
like
the
college,
you
know
plastic
two-sided
sheet.
Cheat
sheets
were
for
algebra
or
whatever
else.
That's
what
we're
putting
out
and
they're
targeted
at
non-technical
business
people
c-suites
in
general.
We
want
to
make
sure
they
understand
the
trade-offs
of
the
things
that
we're
talking
about.
C
They
are
free
to
download
and
use
they're
under
our
resources
tab.
We
also
have
a
large
number
of
educational
webinars
blogs.
We
hold
events
and
so
on
one
of
the
things
that
we
just
launched
this
week.
It's
brand
new
so
hit
it
hard
and
expect
some
problems,
but
we
do
want
you
to
try
it
on
our
website,
lower
right
corner,
there's
a
chat,
a
chat
icon,
look
at
some
of
the
options
that
come
up,
but
the
reason
we
did.
That
is
that's
intended
to
be
a
help
desk.
C
C
That
is
literally
what
they
said.
How
do
I
call
ethereum,
so
our
goal
was
to
create
a
front
end
that
makes
it
easy
to
answer
some
of
those
initial
business
questions
that
people
have.
Our
goal
is
not
to
steer
them
to
a
particular
provider
but
to
help
get
that
initial
understanding
out
of
the
way.
So
when
they
come
to
talk
to
you,
they
have
some
idea.
What
they're
talking
about
all
right-
and
the
last
thing
I
want
to
put
up
here-
is
there's
lots
more
in
the
report.
C
B
A
A
C
C
I
understand
and
they've
just
taken
away
my
my
list
with
my
notes,
where
I
left
all
the
companies,
so
I
could
answer
that
question
with
a
whole
bunch,
but
it's
okay.
So
one
of
the
one
of
the
companies
that
that
we
know
of
is
Alia.
They
did
a
a
public
placement,
I'm,
sorry,
private
placement
using
using
blockchain-
and
that
was
that
was
very
successful.
C
Microsoft
uses
nfts
to
track
components
in
their
Azure
server
Farms,
so
they
basically
do
supply
chain
tracking
using
an
nft
for
every
single
component,
not
because
and
and
by
the
way
they're
doing
this,
essentially
privately.
Okay,
they're
doing
it
on
a
private
network.
But
the
reason
they're
using
nfts
is
because
they
found
them
very
convenient
as
a
as
a
holder
for
information
that
they
needed
to
carry
along
the
the
process.
B
They
have
taken
all
of
the
Xbox
royalties
that
they
would,
you
know
potentially
give
to
EA
Games
and
all
all
the
network
that
that
are
a
part
of
you
know
the
Xbox
network
and
they've
tokenized.
That
and
what
used
to
be.
You
know
Financial
reconciliation
that
you
know
took
months.
You
know
now,
as
as
a
you
know,
spark
contract,
driven
instantaneous
project
process
that
you
know
it
goes
through
the
entire
supply
chain,
large
and
small.