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Description
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https://archive.devcon.org/archive/watch/6/positive-framing-and-communication-for-web3/
The Ethereum ecosystem was, in some ways, born out of rejection of legacy systems. This is often reflected in the way we name and describe our projects and tech, names that are at best edgy and irreverent, but more often are obtuse and unhelpful.
In this session we'll look at a number of examples, from the simplest of technical concepts to the most far-fetched DAO and token naming schemes, and see how by casting them in the positive rather than the negative, we go from hindering to enabling.
Speaker(s): Oliver JL Renwick
Skill level: Intermediate
Track: UX & Design
Keywords: terminology,communication,education
Follow us: https://twitter.com/efdevcon, https://twitter.com/ethereum
Learn more about devcon: https://www.devcon.org/
Learn more about ethereum: https://ethereum.org/
Devcon is the Ethereum conference for developers, researchers, thinkers, and makers.
Devcon 6 was held in Bogotá, Colombia on Oct 11 - 14, 2022.
Devcon is organized and presented by the Ethereum Foundation, with the support of our sponsors. To find out more, please visit https://ethereum.foundation/
A
A
Okay
and
our
next
talk
is
on
positive
Framing
and
communication
for
web3,
the
talk
is
hosted
by
Oliver
Renwick
Oliver
is
a
terminologist
SBC,
Enthusiast
and
translator.
He
currently
lives
near
Cleveland,
Ohio
USA,
with
his
wife
and
two
kids.
He
works
at
consensus,
creating
and
maintaining
support
documentation
for
metamask,
infrar
and
other
products
and
in
general,
tries
to
explain
the
madness
of
web3
to
those
who
want
to
know
more.
He
speaks
Spanish
and
English
fluently
and
he
get
himself
into
trouble
in
Italian,
Arabic,
Catalan
and
French.
Please
help
me
in
welcoming
Oliver
to
the
stage.
B
Is
this
on?
Yes,
okay,
cool,
Hello,
everybody
welcome
to
Tropical
Sunset
stage.
I
am
Oliver
Renwick,
as
was
explained
in
my
introduction
before
I
get
started,
I
just
want
to
say
a
shout
out
to
the
interpreters
in
the
booth
back
there.
They
have
been
doing
an
amazing
job
all
week
and
I
will
try
to
speak
evenly
and
not
use
really
strange
words.
B
B
Here
we
are
it's
2022
crypto
is
going
through
its
Rises
and
falls
and
we
had
incredible
user
growth
during
2021
and
the
ecosystem
is
expanding
outward
and
rather
than
sort
of
homogenizing
and
becoming
less
complex.
It's
opening
up
and
becoming
more
complex,
more
people
are
doing
more
different
things
and
we
have
people
who
have
heard
about
this
crypto
thing
and
want
to
get
involved
or
they've
heard
about
web3,
maybe,
and
they
want
to
get
involved.
So
how
do
we
explain
that
to
them?
B
B
So,
as
a
result,
there's
this
sort
of
what
I
call
negative
theology,
but
in
general
it's
sort
of
a
negative
framing
that
that
permeates
web3
and
in
its
best
moments
it
can
be
sort
of
like
edgy
and
cool
and
like
makes
people
interested
and
want
to
know
more
but
I
find
especially
dealing
with
people
who
are
new
to
the
space
that
it
just
confuses
things
it.
It
makes
things
impenetrable,
there's
a
lot
of
jargon.
B
Sometimes
people
use
metaphors
to
describe
things
that
are
a
little
bit
like
unsettling
or
weird,
and
a
lot
of
things
just
get
framed
in
negative
negative
ways
instead
of
in
positive
ways.
So
how
do
we
go
from
the
negative
to
the
positive
briefly
in
this
session,
we're
going
I'm
going
to
lay
out
for
you
what
I
have
what
I
have
categorized?
B
What
I
have
observed
about
this
terminology
and
then
hopefully
we'll
have
a
little
bit
of
time
to
sort
of
dive
in
and
I'm
going
to
be
like
pointing
at
people
and
asking
for
things
as
well.
Hopefully,
hopefully
we
can
get
interactive,
so
I
will
say:
I
do
have
a
background
in
linguistics,
I've
done
qualitative
studies,
I've
done
quantitative
studies.
This
is
not
that
this
is
more.
B
You
know,
I've
been
working
at
consensus,
writing
documentation
for
end
users,
talking
to
people
that
are
new
to
the
space,
explaining
things
to
my
wife
over
and
over
again,
not
because
she
doesn't
understand,
but
because
probably
my
explanations
need
to
be
improved
and
so
what
you've
got
here?
What
I'm,
showing
you
is
sort
of
my
gut
feeling
about
where
we're
at
in
the
space?
This
isn't
meant
to
be
a
a
prescriptive
model
of
what
we've
got
going
on.
This
is
not
Based
on
data.
B
B
If
we
make
solid
Tech,
if
we
make
a
solid
product,
people
are
going
to
use
it
right
right,
I'm
here
to
argue
the
opposite:
I'm
going
to
argue
that
if
we
want
adoption
to
increase
outside
of
our
crypto
bubble,
we
need
to
learn
to
explain
our
technology
in
a
clearer
and
a
more
empowering
way.
The
empowering
part
is
important
and
we'll
come
back
to
it
soon.
So.
B
B
So
that's
that's
not
who
we
want
to
be:
okay,
gracias,
okay!
This
is
I'm,
really
excited
about
this
topic,
so
negative,
Theology
and
negative
framing.
So
look
at
this
look
at
this
set
of
terms
right.
This
is
terms
that
we
all
know
from
being
in
the
space.
Non-Custodial
wallet,
immutable
transactions
and
things,
governance,
free,
trustless,
permissionless
permissionless
is
one
of
our
favorite
words
right,
there's
a
whole
event
called
permissionless,
decentralized
censorship,
resistant
and
arbitrary.
Arbitrary
is
in
bold
and
we'll
come
back
to
it.
B
B
B
Trustless
I
love
right
because
trustless
is
like
old
Bitcoin
OG
speak
right
and
they're
like
it's
a
trustless
system
and
that's
so
cool
and
people
like
I've
had
I've
used
that
word
and
people
have
been
like
that's
bad
right
like
you,
can't
trust
it
and
I've
had
to
be
like
no.
No!
It's
because,
like
you,
don't
need
to
trust
it.
It's
it's
provable,
it's
math
and
a
lot
of
this
comes
down
to
it,
being
technical.
So
we'll
move
on
to
that
in
the
next
point.
B
B
So
I
was
up.
I
was
upgrading,
rewriting
the
metamask
documentation
for
users
last
year
and
I
decided
to
try
and
translate
some
of
them
into
Spanish,
and
so
I
sat
down
with
the
first
article
that
I
was
going
to
translate
and
it
was
called
metamask
is
a
non-custodial
wallet
and
I.
Just
sat
there
staring
at
the
title
like
how
am
I
going
to
say
that
in
Spanish,
and
so
so
I
ended
up
sort
of,
as
they
say
in
Spanish
and
I
ended
up
with
metamask
is
a
self-custodial
wallet.
B
So
this
is
what
I
was
saying
about
making
our
language
empowering.
So
if
I
say
to
somebody
check
out
this
wallet,
it's
a
crypto
wallet
and
it's
non-custodial,
they
say.
What's
non-custodial
and
I'm
like
oh,
the
bank,
isn't
the
custodian
you're,
the
custodian
so
I'm
telling
somebody?
This
is
a
good
thing
because
screw
the
banks,
man
you're
in
charge
right
so
I'm
automatically
putting
them
into
this
like
power
struggle
right
and
that
can
be
exciting,
and
that
can
be
interesting.
B
But
it's
also
like
a
lot
of
information,
whereas
if
I
said
to
somebody,
here's
this
crypto
wallet
man,
it's
self-custodial,
whoa
right
there
I've,
given
them
the
power,
the
crypto
is
theirs
right
and
they
understand
it
immediately.
So
that's
the
difference
in
framing
things
negatively
versus
positively.
B
You
don't
have
to
do
that
mental
gymnastics
to
work
out
how
the
negative
thing
is
a
good
thing,
the
same
way,
what
we're
saying
with
permissionless
and
trustless
right,
you
don't
have
to
figure
out.
Oh
I,
don't
have
to
trust
it
because
the
math
proves
it
and
that's
a
good
thing
like
anyway.
So,
okay,
gracias,
okay,
there's
a
lot
going
on
here,
impenetrable
jargon
that
should
be
improved,
so
RPC
Network.
B
B
It
doesn't
make
sense,
so
RPC
RPC
is
from
Json
RPC,
which
is
an
old
web
2
era
standard
for
passing,
Json
blobs,
which
is
a
type
of
data
around
computers
right.
So
so
we
we
refer
to
our
evm,
mostly
not
necessarily.
Actually,
we
refer
to
a
lot
of
our
public
blockchain
networks
as
RPC
networks
as
a
sort
of
technical
shorthand
and
those
of
us
who
are
like
initiates
into
this
technology.
We
get
it,
but
for
users
this
is.
This
is
putting
too
much
on
them.
We
had
a
lot
of
conversations.
B
I
I
brought
this
up
in
a
slack
Channel
and
was
like
we
need
to
change
this
and
we
had
some
conversations
and
we
didn't
settle
on
anything
firm.
So
this
is
an
area
where
I
think
we,
as
a
community,
could
maybe
come
up
with
something
better
in
a
way.
Just
saying
network
is
a
better
option
like
add
a
new
network
or
add
a
new
blockchain
network.
B
If
you
want
or
or
I
don't
know,
a
connection
Point
connection
Point
might
be
good
right
because,
sometimes,
like,
let's
say
you're
somebody
who
wants
to
connect
to
different
endpoints
within
metamask
wallet
for
the
same
network,
we
might
need
a
term
there
to
differentiate
between
well
yeah
I'm,
connecting
to
arbitrum
but
I'm,
using
a
private,
node
right
and
so
what's
the
term,
for
maybe
we
call
it
Network
endpoint
right
and
maybe
that's
a
a
better
option.
So
RPC
network
is
a
great
a
great
example.
B
There's
this
whole
mess.
How
many
of
you
do,
you
think
know
the
difference
between
a
wallet
versus
an
account
versus
an
address
versus
a
public
key
private,
key
seed,
secret
recovery
phrase,
and
you
use
them
correctly.
Every
time
you
do
good
job
good
job.
So,
like
a
lot
of
the
time
we
sort
of
shorten
it
right.
We're
like
yeah
I
sent
it
from
my
wallet
yeah.
You
sent
it
from
your
order.
B
I
sent
it
from
my
address
or
I
sent
it
from
my
account,
like
they're
kind
of
different
things
and
getting
so
I
work
in
customer
success
within
consensus
right,
so
I
help
like
I'm
writing
the
documentation
and
in
coordination
with
a
lot
of
our
support
agents
and
the
support
agents
kind
of
have
to
work
with
users
who
might
be
using
these
things.
Interchangeably
right,
like
the
coins
got
stolen
from
my
wallet,
the
coins
got
stolen
from
my
account.
B
What
do
you
mean
so
there's
a
lot
going
on
there,
so
smart
contracts,
they're,
neither
smart
nor
contract,
I,
know
I,
know
I've
read
about
the
history
of
them.
I
know
where
they
come
from,
but
I'm
like
a
word
geek
and
I
care
about
that.
Most
people
don't
care
about
that
anyway.
Smart
contracts
I
feel
like
that
that
ship
maybe
has
sailed,
and
maybe
I
shouldn't
fight
that
battle.
B
So
I
wanted
to
point
out
this
example.
Though
I
saw
this
while
I
was
like
months
ago
and
I
was
I
was
like
this
is
perfect,
so
this
is
from
mirror.xyz
and
for
those
of
you
who
don't
know,
mirror
it's
kind
of
trying
to
be
like
the
medium
of
web3.
Maybe
don't
don't
at
me,
and
so
this
is
a
little
snippet.
This
was
like
a
clickable
thing.
This
was
supposed
to
make
me
want
to
click
and
read
more.
B
B
All
right
so
I
work
in
this
space
and
I
don't
entirely
understand
what's
going
on
there.
So
thank
you.
Thank
you.
Here's
here's
another
great
one!
This
is
from
one
of
my
favorite
articles,
front,
running
the
Mev
crisis
or
Mev,
whatever
I,
don't
care
how
you
pronounce
it.
So
this
is
a
great
article,
explaining
crazy
stuff
about
how
Mev
Works,
and
so
what
is
Mev
definition.
Minor
extractable
value
is
a
whole
paragraph
of
definition.
B
B
Cool
cool
that
just
makes
me
want
to
be
like
I,
don't
I,
don't
know
how
words
work
anymore,
so
one
one
thing
that
we've
been
talking
a
lot
about
that
I've
been
talking
a
lot
about
during
here
during
the
conference
is
layer,
twos
and
ZK
snarks
love,
ZK
snarks.
They
are
like
the
most
empowering
revolutionary
technology,
not
just
for
the
web
3
space,
but
like
web3
plus
ZK
snarks
is
we
could
do
so
much
with
it.
B
B
B
Prove
a
true
or
false
statement,
without
any
other
information
being
shared,
yeah,
yeah
or
or
prove
prove
that
you
know
something
without
revealing
what
it
is
or
something
prove
that
you
know
a
secret
without
revealing
the
secret,
maybe
say
what
without
interactions
yeah
yeah,
so
I
don't
know.
That's
like
I
love,
the
technology
and
I
want
to
be
able
to
talk
about
it
better
and
Roll-Ups.
Right.
Roll-Ups
are
really
cool
anyway.
Okay,
I'm
running
out
of
time,
I'm
getting
I'm
getting
excited.
B
Okay
last
one,
so
this
is
branching
out
from
sort
of
terminology
into
sort
of
softer
stuff.
Well,
softer
marketing,
branding
perception
right,
like
I,
was
saying
our
technology
has
the
potential
to
do
really
amazing
things.
We
can
change
centuries
old
power
dynamics
with
our
technology
and
that's
what
a
lot
of
the
biggest
Advocates
and
Minds
in
our
space
say
that
we
want
to
do
and
say
that
we're
trying
to
do
that's
awesome
for
some
people,
that's
going
to
bring
them
in
the
door
right.
B
B
B
B
I'm
gonna
I'm
gonna
chill
mildly
here
and
say
that
I
feel
like
ipfs
kind
of
nailed
it
they
kind
of
got
a
middle,
a
Middle
Road
for
their
product.
This
is
on
their
home
page,
you
scroll
down
a
little
bit.
You
find
this.
The
resolution
isn't
great,
but
they've
got
sort
of
these
web
2
esque
friendly
diagrams,
explaining
what
their
technology
does
right.
It
kind
of
illustrates
it
and
they've
got
brief.
B
Pro
like
like
statements
about
what
their
product
does
so
this
one
down
here.
Let
me
see
if
I
can
back
up
and
read
it
a
little
bit
read
it
here.
It
says
today's
web
is
addicted
to
the
backbone
ipfs
Powers,
the
creation
of
diversity,
resilient
networks
that
enable
persistent
availability
with
or
without
internet
backbone
connectivity.
So
that
sentence
there.
It's
a
mixture
of
techy
people
talk
and
normal
people
talk
right.
They
say
it
enables
persistent
availability,
that's
sort
of
like
signals
to
the
people
who
care
about
cloud
computing.
B
What
what
it
is,
but
then
they
they
gloss
that
by
saying
internet
backbone,
connectivity
right
so
they're
saying
these
are.
These
are
two
different
audiences
they're
speaking
to
this
means
better
connectivity
for
the
developing
World
during
national
natural
disasters
or
just
when
you're
on
flaky
coffee
shop
Wi-Fi.
B
This
is
a
very
powerful
like
sort
of
value
added
statement,
right,
they're,
they're,
breaking
it
down
for
you
and
they're
saying,
look
at
what
ipfs
can
do
asterisk.
What
does
ipfs
stand
for
interplanetary
file
system
right?
So
this
is
where
we
get
that
mixture
of
like
yo
man,
we're
the
interplanetary
file
system,
we're
ready
to
go
to
the
Moon,
but
but
then
they
bring
it
back
down
to
earth
and
they're
like
look
we're
going
to
make
it
better
to
browse
Wikipedia
at
the
coffee
shop,
okay,.
B
So,
okay
I
talked
a
lot.
These
are.
These
are
the
takeaways
that
I
I
wanted
to
sort
of
dissolve
distill?
All
of
that
down
into
as
we're
writing
as
we're
talking
about
our
space
as
we're
branding
our
space,
we
need
to
find
ways
to
phrase
things
in
the
positive
rather
than
in
the
negative
overall
in
general,
because
it
empowers
people
it.
It
is
a
lower
cognitive
burden
right
and
that's
what
we
want.
We
need
to
find
ways
to
approach
the
technical
jargon.
B
B
Making
comparisons
to
web
2
might
help.
Sometimes
it
might
hinder
sometimes
think
about
whether
your
users
want
to
be
empowered
on
their
own.
So
this
is
the
example
of
like
self-custodial
right
here.
It's
a
self-custodial
wallet.
Now
you
have
the
power
versus
they
were
part
of
a
social,
political,
economic,
technological
movement.
Right
like
it's
non-custodial
because
screw
the
banks
right.
There
are
two
different
audiences,
so
last
Point
consider
whether
you're
you're
branding
your
image.
Your
slogans
Etc,
are
culturally
bound
culturally
bound.
B
B
Okay,
this
is
this
is
the
the
final.
The
final
run
here
siente
before
this
is
a
comedy
in
three
parts.
This
is
from
Twitter,
if
you
guys
remember
when
the
axi
chain
got
hacked
like
a
year
ago,
so
much
money
got
stolen.
So
this
guy's,
this
ape
is
narrating
it.
You
cannot
make
this
up.
Hacker
steals
600
million
in
Eve
from
Ronin
blockchain.
The
one
underlying
axi
hacker
then
goes
short
Ronin
and
axis
axi
token,
knowing
as
soon
as
news
breaks
that
tokens
will
plummet,
but
no
one
notices
and
they
get
liquidated.
B
B
B
I
have
my
doubts,
so
this
I
I
thought
this
is
a
really
good
illustrator.
A
really
good
illustration
right
of
like
we're
on
crypto
Twitter
we're
like
oh,
my
God.
They
shorted
the
position
and
they
liquidated
in
the
Arbitrage
and
the
I
don't
know
like
and
and
normal
people
are
like
I'm
gonna
learn
about
crypto.
Oh
I
hear
it's
big
on
Twitter
I'm
gonna
follow
people
on
Twitter,
okay,
okay,
I'm
done
so
now
is
the
time
for
Q
a
I've
got
four
minutes
here.
B
Yeah
I
mean
this
space
is
supposed
to
be
the
space.
That's
all
about.
How
do
we
collaborate
together,
right,
I,
don't
know?
Are
there?
Are
there
already
like
ux
Dows?
Is
that
a
thing
yeah,
okay,
so
I'm,
just
still
informed
so
I,
don't
know
as
a
terminologist
like
my
approach
to
this
is
very
much
like
I'm
gonna
make
a
glossary
and
I'm
gonna
study
the
terms
and
I'm
gonna
say
this
is
what
this
means.
This
is.
These
are
synonyms.
B
D
B
Oh
no,
no,
what
was
it
I
was
talking
about
it
this
morning.
Oh
man.
No,
no!
There
is
one
mining,
oh
God,
it
is,
it
is
harmful,
but
don't
worry
about
it.
We're
on
proof
of
stake.
Now,
that's
fine
I,
don't
know
I
I
hate,
so
much
of
it.
Oh
come
on
I
mean
I,
said:
okay,
I'm,
I'm,
All,
About,
clear
communication
right
so
I,
don't
know,
I'll,
think
and
so
real
quick.
There
is
something
that
I
failed.
To
mention.
B
I
had
lots
of
examples,
but
obviously
I'm
not
gonna
have
time
one
thing
so
within
consensus.
We're
we're
aware
of
all
this
we're
looking
at
this
we're
seeing
this
this
education,
Gap
and
I.
Think
across
the
field.
Lots
of
people
are
seeing
the
education
Gap
right,
and
what
I'm
excited
to
see
is
that
during
this
bear
Market
lots
of
people
are
bringing
out
educational
resources
and
if
any
of
you
saw
the
my
colleague,
James
Beck
speak
a
couple
days
ago.
He
pitched
a
thing
called
metamask
learn
it's
a
thing.
B
He
and
I
are
working
on
together,
along
with
a
lot
of
people
at
consensus
and
it's
we
are
sort
of
relearning
a
lot
of
these
lessons
in
there.
We're
writing
we're
trying
to
make
sort
of
that
intro
that
intro
platform
to
the
people
who
maybe
maybe
bought
some
eth
but
don't
know
about
web3
right,
so
that's
going
to
be
launching,
hopefully
at
the
end
of
November
and
we're
very
excited
about
it.
So
man,
oh
yes,
on
Twitter
I
am
mapachuro
like
mapa
m-a-p-a
churro,
like
the
cinnamon
sweet
stick.