►
Description
While endless money printing might have been the original sin that cryptocurrencies tried to solve, we might think of unlimited media printing as the original sin of the internet economy. From paywalls to playlists, curation to creation, our panel will discuss how media goes from disposable to durable, thanks to blockchains.
A
A
So
I'm
going
to
let
our
panelists
here
tell
us
a
little
bit
about
their
projects
from
their
own
in
their
own
words.
So
if
you
guys
want
to
unmute
yourselves,
I'm
going
to
start,
maybe
with
you
david
tell
us
a
little
bit
about
lit
protocol.
It
seems
like
a
very
new
project
right
twitter
account
formed
in
august.
So
tell
us
a
little
bit
about
that.
B
Hey
everybody.
My
name
is
david
snyder,
thanks
for
being
here.
So
what
lit
protocol
is
is
a
crypto
primitive
that
provides
access,
control
in
a
decentralized
way
so
functionally.
What
that
does
is
it
lets
blockchain
users,
access,
digital
and
native
or
digitally
native
and
other
real
world
experiences
enabled
by
token
ownership
and
wallet
history,
essentially
making
a
user's
on-chain
identity
and
reputation
portable
to
other
decentralized
systems.
Web
2
systems,
content,
streaming
services,
et
cetera,.
B
Basically,
you
can
think
about
lip
protocol
if
you're
familiar
with
collab
land
as
like
the
decentralized
and
generalizable
version
of
what
collab
land
provides
at
the
application
layer
for
for
discord.
So
we
have
a
lot
of
projects
that
are
building
native
web
experiences,
whereby
a
user
who's
either
streaming
payments
or
owns
an
nft
or
some
on-chain
condition.
Can
then
access
some
locked
content
or
experience.
C
A
Excellent,
you
know
I
feel,
compelled
to
explain
a
little
bit
since
nolan
gave
me
a
hyped
up
intro
earlier,
so
I've
been
dabbling
involved
in
social
tokens
for
some
time.
My
advice
rally,
which
is
a
social
token
platform,
I'm
part
of
seed
club
which
helps
projects.
You
know
incubate
and
figure
out.
Well,
I
should
say
communities
incubate
and
figure
out
if
they
want
to
introduce
a
token
into
the
mix.
So
that's
that's
the
social
token
bit
which
I'm
sure
we'll
have
overlaps
with.
A
A
B
Is
the
user
has
a
link
and
they're
signing
a
message?
The
nodes
of
the
lit
protocol
are
verifying
either
that
they
own
the
nft
or
that
their
address
is
listed
in
the
member
array
in
the
dow
contract
and
then
they're
receiving
a
encryption
key
to
decrypt.
That
content.
That's
that's
on
ipfs,
so
that's
been
kind
of
a
really
cool
way
to
use
ipfs.
B
Another
way
that
some
folks
have
leveraged,
ipfs
and
lit
protocol
is
in
the
context
of
unlockable
html
nfts.
So
a
number
of
people
have
already
started.
Creating
these
a
lot
of
folks
know,
an
nft
is
functionally
just
like
a
pointer
on
a
blockchain,
that's
pointing
to
some
file,
whether
it's
a
jpeg
but
what's
really
interesting,
is
that
file
can
be
an
html
file.
B
That
I'll
mention
as
well
that
we're
seeing
some
usage
with
is
using
this
access
control
protocol
on
top
of
web
2
applications.
So
like
creating
token
gated,
zoom
meetings,
token
gated,
google
drive
and
token
gated
social
experiences
and
in
some
of
these
spatial
social
softwares
that
got
very
popular
during
the
pandemic.
A
Yeah,
no,
that's
super
fascinating
because
you
know,
even
as
we
develop
this
whole
dao
space
right.
So
much
of
the
tooling
remains
very,
very
web
2,
whether
it's
zoom
meetings
or
you
know,
discord
or-
or
you
know,
google
docs.
So
that's
super
interesting
we'd
love
to
come
back
to
you
after
this
to
see,
if
there's
actually
more
dao
stuff
that
people
are
using
lit
protocol
for,
but
over
to
you,
I
guess
reneel,
you
know.
A
C
Yeah
yeah,
so
this
has
been
a
really
fun
integration.
We've
been
kind
of
getting
to
know
the
the
folks
at
tick
tock,
for
a
little
while
and
and
an
opportunity
kind
of
came
up
for.
The
basic
issue
here
is
that
it's
like
not
it's
not
super
easy
to
upload
content
into
tick,
tock,
directly,
audio
content.
That
is
to
a
point
where,
like
you
know,
there
are
a
number
of
artists
in
our
community
at
audience
who
have
you
know
very
large
followings
on
tick.
C
Tock
and
they'll
actually
hold
their
phone
up
to
their
laptop
speaker
and
like
rip
their
own
song
into
their
phone.
It's
just
because
they
take
talks
on
mobile,
app
right
and
that's
the
way
most
people
use
it.
So
how
do
you
actually
get
an
audio
file
into
a
mobile
app?
It's
like
not
trivial,
especially
on
ios.
So
so
what
this
integration
looks
like
is
now
from
the
audios
app
any
track
that
you've
uploaded.
You
can
click
one
button
to
push
it
directly
into
tick,
tock
and
then
go.
C
You
know,
create
content
with
it.
Do
whatever
you
want
and
yeah
it
was
an
especially
fun
integration.
I
I
think,
because
it's
it's,
I
think,
a
good
sort
of
blueprint
for
more
broadly
how
web
two
companies,
I
think,
we're
going
to
see
over
time
start
to
engage
more
with
web3,
their
their
kind
of
gateway,
distribution
channels
and
ecosystems
like
audience
that
can
help
bridge
this.
C
This
divide
a
little
bit
and
you
know
audience-
is
a
fully
open,
open
source
network
right
so
like,
even
if,
even
if
our
team
hadn't
helped
the
tick
tock
folks
get
this
over
the
finish
line,
they
still
could
have
done
it
without
us
right,
which
is
which
is
like
the
most.
You
know
important,
interesting
aspect
of
any
sort
of
decentralized
tool
chain
right,
like
removing
that
platform
risk
for
developers
so
yeah
all
it
has
been,
it's
been
really
fun.
C
I
think
we
you
know
have
have
seen
if
you
look
at
our
usage
over
time.
It's
hard
to
specifically
correlate
like
given
features
given
changes
with
changes
in
in
that.
But
you
know,
if
you
look
at
the
charts
there,
there
definitely
was
a
a
small
inflection
that
happened
around
the
time
of
that
announcement
and
we're
seeing
in
you
know
on
on
the
analytics
that
we
do
get
from
the
mobile
app
which
yeah
we.
C
A
Yeah,
it's
super
interesting
because
it's
almost
kind
of
like
web
3
content
getting
injected
into
yeah
web
two
platforms,
kind
of
the
opposite
of
what
we
normally
see
right.
One
question
I
wanted
to
pose
to
you
guys,
especially
because
you
deal
with
so
many
kind
of
like
end
users
right-
is
how
much
and
especially
because
a
lot
of
end
users
now
are
new
to
crypto.
So
the
question
is:
how
much
crypto
do
you
expose
to
the
end
user
right
so
like,
for
example,
I
was
just
on
the
audios
website.
A
C
Yeah,
I
think
the
key
here
is
that
audience
is
a
music
distribution
tool
chain
enabled
by
crypto
it's
not
the
other
way
around
right.
It's
not
a
a
crypto
ecosystem
that
happens
to
engage
with
music
right.
We
treat
crypto
as
as
a
sort
of
a
technical
architecture,
choice
that
allows
audience
to
better
serve
on
the
value
prop
that
it
gives
to
artists,
which
is
that
artists
have
direct
access
to
their
relationships
with
fans.
Those
relationships
can't
be
taken
away
from
them.
C
They
get
all
the
data
that
is
generated
through
that,
and
they
get
this
bi-directional
channel
right.
The
ability
to
engage
more
deeply
with
fans
than
any
other
platform
can
can
provide
them
right
now
and
all
of
those
value
props
are
fundamentally
tied
to
the
choice
of
audience
being
built
in
a
decentralized
way
and
being
community
owned
community
operated,
but
as
an
end
user.
You
don't
need
to
know
that
you
know
how
architecturally
something
is
built
and
works
to
be
able
to
get
the
value
from
it.
C
Right,
I
mean
imagine
if
you
had
to
understand
top
to
bottom,
like
uber's
or
lyft's
infrastructure,
to
be
able
to
get
a
taxi
right.
It's
just
like
I
don't
know
who
cares
right?
Who
cares
if
they
use
postgres
or
if
they
use
redis
or
whatever
other
things
it
may
be?
You
know
I
just
want
to
get
from
point
a
to
point
b
and
I
want
to
do
it
as
quickly
as
possible.
B
Yeah,
it's
a
really
interesting
prompt.
I
mean,
as
it
relates
to
the
technology
that
we've
developed
around
access
control.
You
know
just
to
kind
of
put
it
in
context.
Obviously
the
main
goal
of
blockchains
was
to
create
this
permissionless
ledger,
but
in
order
to
do
that,
some
of
the
arc,
like
the
initial
architectural
designs,
are
obviously
one
for
transparency
and
two
to
put
an
asymmetric
key
pair,
a
wallet
in
the
hands
of
every
user
and
now
that
those
wallets
are
on
the
web.
B
Basically,
like
that's
the
core
understanding
that
somebody
needs
to
have
to
be
able
to
leverage
all
the
applications
that
have
integrated
with
this
access
control
protocol
because
functionally
because
of
those
two
conditions:
public
historical
metadata
and
the
user
having
a
key,
they
can
now
interact
with
that
metadata.
Get
utility
from
that
meta
metadata
from
the
wallets
holdings
and
history
to
access
certain
things
so
kind
of
the
bar
for
entry,
so
to
speak
is
just
understanding
like
if
you
have
a
wallet,
that's
something!
That's
yours!
B
There's
sovereignty
associated
with
that
and,
frankly
to
me,
that's
one
of
the
most
exciting
things
about
this
space.
I
think
we're
just
starting
to
see
what
the
the
kind
of
the
societal
implications
will
be
when
somebody
can
conceive,
I'm
not
a
row
in
a
database
in
this
third-party
platform,
but
I
actually
have
something:
that's
mine
and
it's
powerful
right
being
able
to
receive
funds,
encrypt,
decrypt,
etc.
A
Yeah,
no
totally
we
have
like
five
minutes
left.
I
wanted
to
ask
you
guys
a
little
bit
of
a
forward
looking
question,
so
you
know
we've
seen,
for
example,
you
know
last
year,
obviously
d5
summer
this
year
I
don't
know
what
the
term
is
nft
spring,
maybe,
but
but
all
of
that
you
know,
you've
seen
phases
right
so,
like
nfts,
for
example,
was
very,
very
much
like
graphic
art
and
then
we've
been
moving
into,
for
example,
play
to
earn
and
so
on
and
so
forth.
So
I
guess
maybe
ronille.
A
C
Yeah,
I
think,
at
least
in
our
work
at
audience,
we've
seen
such
a
dramatic
shift
over
the
last
year
in
folks
willingness
to
engage
with
these
ideas
and
and
with
these
concepts,
that's
specifically
within
within
the
music
industry
at
least
right.
I
think
all
of
the
bigger
power
brokers
and
and
players
that
exist
in
legacy
music
are,
are
paying
attention
and
are
like
very
excited
about
what
our
ecosystem
is
is
providing,
which
is
which
is
really
cool
right.
C
So
I
think
we're
going
to
continue
to
see
that
play
out
more
and
more
kind
of
folks
like
getting
you
know
getting
red
pilled
whatever
like
term
you
want
to
use
for
it
into
this
this
crypto
ecosystem
and,
to
the
extent
that
you
know,
products
like
lip
protocol
and
audios
can
be
enablers
to
that,
like
you
know,
we're
we're
excited
for
it.
There's
this
very
powerful
kind
of
rising
tide
right
now,
that's
lifting
us
all
up,
but
you
know
more
more
pointedly
to
your
question.
C
I
do
think
like
there's
this.
You
know
broader
shift,
that's
already
underway
towards
dow
based
governance
around
projects,
and
then
you
know
dows
more
broadly,
I
think,
being
being
very
interesting.
You
know
what
what
remains
to
be
seen
or
what
we
haven't
seen
yet,
I
think,
is,
is
a
lot
of
like
really
usable
nice
tools
to
engage
with
those
products
right,
and
I
think
that
will
be
an
enabler
right.
You
know
the
the
you
know.
C
I
want
to
be
able
to
see
any
you
know
any
end
user
who
has
a
mobile
phone
and
mobile
phones
have
like
secure
enclaves
and
all
this
great
tech
now
to
enable
these
sorts
of
usable
experiences,
be
able
to
engage
with
the
dow
and
do
do
cool
stuff
without
having
to
write
down
a
seed
phrase
and
go
to
their
safe
deposit
box
and
take
15
other
steps
right,
buy
some
eath
to
talk
to
the
contract.
Yeah.
A
B
I
think
radio
nailed
that
around
kind
of
in
incumbent
players
creating
bridges
to
engage
a
crypto
audience
and
then
certainly
the
dow
tooling-
and
I
think
that's
you
know-
that's
also
the
big
story
forward,
looking
both
to
the
next
year
and
beyond.
That's
to
me,
the
big
promise
of
crypto
is
like
global
scale
platform
cooperatives.
You
know
like
a
user-owned
uber
or
a
driver
owned
uber.
B
That's
all
across
the
world
has
some
pretty
phenomenal
implications
in
terms
of
like
income,
inequality
and
things
of
that
nature,
as
it
relates
to
dow
tooling.
A
lot
of
the
stuff
is
like
that.
I'm
seeing
and
that
we've
been
helping
with
is
pretty
just
like
core
infrastructural
stuff
right
now
around
how
to
do
payments.
How
to
do
information
sharing
task
management,
we're
in
the
midst
of
integrating
with
document
tooling
called
clarity.so
whereby
in
the
document
it's
like?