►
Description
Tim Peterson of Seagate delivers his outlook on demand for storage, data gravity to the edge, and 'as a service'.
Watch the recap of the Storage Provider meetup in Austin, hosted by the Filecoin Foundation!
Meetups are an opportunity to meet the amazing people and teams participating in the Filecoin community's decentralized storage network.
Learn more at https://sp.filecoin.io/
A
Hi
everyone,
I'm
tim
peterson
from
seagate.
I
just
want
to
say,
because
we
get
this
question
a
lot.
You
know
you
know,
are
you
are
a
storage
provider
or
do
you
plan
to
the
answer?
Is:
is
yes,
but
but
not
for
us
to
go
scale,
our
business?
You
know
we're
running
a
core
business
of
you,
know,
selling
systems
and
selling
services
and
selling
devices,
but
we,
but
we
want
to
be
empowered
and
and
learn
more
about
the
challenges
that
you
guys
are
facing.
A
So
john,
you
can't
hide
over
in
the
corner,
so
so
john
john
has
a
sandbox
or
a
toolbox
of
toys
that
we're.
You
know
that
we're
deploying
to
to
be
a
learning
platform,
so
we
can
better
understand
the
challenges
that
you
guys
are
facing
and
clearly
there
are
a
lot
of
challenges
and
it's
you
know
been
great
for
us
to
be
here
to
hear
about
that.
So
so
why
are
we
here
and
you
know,
what's
our
interest?
Let
me
just
say
you
know.
A
You
know
on
behalf
of
myself
and
my
team,
we're
really
passionate
about
you
know
what
you
guys
are
doing
yeah.
We
we
see
a
lot
of
potential
for
this
ecosystem
and
I'm
going
to
talk
to
you
a
little
bit
about
you
know
why
why
we're
excited
about
it
and
you
know
kind
of
what
we're
doing
as
a
company
to
be
able
to
enable
the
ecosystem,
so
you
know
again
kind
of
why
we're
excited
about
it,
and
you
know
some
of
the
things
that
that
that
we're
doing
about
it
as
a
company.
A
Certainly
storage-
is
our
business
at
seagate.
So
you
know:
we've
we've.
We
obviously
track
growth
trends
in
the
industries.
You
know,
we've
seen
lots
of
verticals
and
boy
pretty
quickly.
You
know
the
growth
in
the
file
coin.
Space
got
our
attention,
you
know,
and
we
quickly
formed
a
you
know:
a
dedicated
team.
We
call
ourselves
a
squad.
You
know
to
help
enable
this
this
ecosystem
and
and
better
understand
how
we
can
you
know,
make
it
grow
faster.
So
that's
the
first
thing.
The
other
thing
you
know
credible
amounts
of
innovation.
A
I'll
talk
about
that
more
in
some
of
the
slides.
You
know
I
it's
great
to
hear
about
some
of
you
in
this
room
who
are
developing.
You
know
your
own
technology,
you
know
trying
to
make
this
space
grow
and
you
know
really.
You
know
to
a
large
degree
that
can
be.
You
know
the
lifeblood
of
a
vibrant
ecosystem.
A
I'll
talk
about
the
rise
of
the
edge,
it's
one
of
our
corporate
mantras.
We
talk
a
lot
about.
You
know
where
the
location
of
data
is
changing
and
you
know.
Certainly
we
see
the
edge
as
one
of
the
you
know:
growth
locations.
A
You
know
not
many
of
you
still
have
hard
drives
in
your
in
your
laptops.
You
know
and
I'll
talk
about
how
we
see
the
location
of
of
data
changing
over
time
and
growing
25
per
year,
based
on
some
of
our
research.
I'll
talk
more
about
that
and
then
another
one
of
the
key
macro
trends
that
we
see
in
the
storage
industry
is
shift
to
as
a
service,
and
certainly
you
know
what
you
guys
are
doing.
Is
you
know
enabling
customers
and
clients
to
move
away
from
buying
hardware
and
buying
your
services
instead?
A
So
that's
a
that's
a
big
trend
in
in
the
industry,
something
that
we
track
as
a
company,
something
that
I
think
you
know
you.
You
guys
all
embody
and
are
helping
to
make
that
happen
and
last
but
not
least,
and
I've
been
in
the
industry
a
long
time.
It's
really
amazing
to
see
this
community
come
together.
A
You
know
the
fundamental
aspects
of
all
of
you.
Collaborating
here
is
really
unique.
I've
worked
on
probably
15
different
business
verticals,
you
know
manage
strategy
and
planning
and
never
in
in
an
ecosystem.
Have
I
seen
this
level
of
collaboration
in
the
community,
and
that
really
is
something
that
can
you
know
help
make
this
space
grow
effectively
in
the
future?
So
I'll
talk
about
all
of
these
in
in
a
in
a
few
slides,
you
know
a
lot
a
lot
of
what
we
talk
about
is
you
know
web
3
versus
web
2..
A
You
know
again,
you
know,
file
coin
grew
about
15
exabytes.
We
usually
talk
exabytes
rather
than
ex
bytes,
but
you
know
in
about
a
13
month
horizon
I
mean
just
massive
growth.
You
know
certainly
got
our
attention
and
you
know
just
to
kind
of
compare
that
to
to
web
2.
You
know
if
you
talk
about
aws,
google
cloud,
microsoft,
azure,
you
know
based
on
our
historic
data.
They
reached
that
same
level
in
2012..
A
A
10
years
ago,
all
of
those
massive
companies
had
about
as
much
storage
deployed
as
this
storage
provider
community
has
done.
Think
about
that.
That
was
not
that
long
ago,
so
really
really
kind
of
fascinating
and
exciting.
You
know
I
talked
a
little
bit
about
the
you
know,
disruptive
innovation,
you
know
and
and
how
you
know
all
of
you,
as
well
as
the
developer
communities
are
coming
together
to
provide
you
know
different
levels
of
services,
and
you
know,
certainly
you
know.
A
The
main
use
case
today
for
filecoin
is
archive,
but,
as
many
of
you
are
thinking
about
cdn
and
compute,
on
top
of
the
storage,
you
know
the
those
types
of
use
cases
will
enable
you
know
more
data
growth,
more
onboarding,
and
you
know
think
about
the
size
of
those
markets.
Those
markets
based
on
our
research.
You
know
again,
markets
that
basically
were
in
their
infancy.
10
years
ago,
are
now
32
billion
dollar
markets
on
an
annualized
basis,
massive
markets
that
just
got
built.
A
You
know
essentially
in
the
last
10
to
15
years,
and
you
know
I
mean
I
was
listening
to
the
linux
presentation
earlier
and
thinking
hey.
You
know,
why
should
you
guys
charge
for
it
because
you're
providing
value
there's
a
lot
of
value
people?
People
are,
you
know
charging
massive
amounts
of
money
for
the
types
of
storage
that
you
guys
are
providing,
so
you
know
get
get
paid
for
the
value
that
you
provide
would
be.
You
know
my
input
to
why
you
know
you
should
charge
for
it
and
yeah
our
storage
isn't
free.
A
Okay
again,
I
talked
a
little
bit
about
data
location.
You
know
changing
you
know
again:
web
2
centralized.
A
A
So
this
chart
is
2010,
2020
2030
and
it
looks
at
core
edge
and
endpoint
grading,
endpoint
orange,
being
edge
and
blue
being
the
core,
and
you
can
kind
of
see
how
our
business
has
shift
away
from
client.
You
know
endpoint
storage,
you
know
in
20
in
2010
it's
a
little
hard
to
see
that
was
87
percent.
A
Then
it
you
know,
dropped
in.
You
know
2020
to
about
27
percent
of
the
storage.
Again
as
the
rise
of
the
cloud
occurred
and
then
in
the
future
we
think
that'll
continue
to
shrink
and
during
that
same
time
we
saw
the
edge
storage
from
being
a
small
percentage,
two
percent
going
to
19.
You
know
our
projections
are
that
edge
storage
will
be.
You
know,
roughly
40
percent
of
the
total
storage
bits
deployed
on
on
hard
drives.
Just
by
2030.
A
A
This
is
the
other
trend
I
talked
about.
You
know,
enterprise
storage
deployment
as
a
service,
and
you
can
kind
of
see
on
this
chart.
You
know
again:
non-service
related
is
in
orange
service
related
exabytes
deployed
again.
This
is
actually
all
all
bits
in
hdd
and
ssd,
but
you
can
kind
of
see
between
you
know:
2020
2021,
a
steep
increase
in
the
percentage
of
the
bits
that
were
being
deployed
as
a
service
rather
than
on-prem
owned.
A
You
know
by
by
the
user.
You
know
through
the
course
the
pandemic
and
again
you
know
it's
a
trend
that
we've
started
to
see
growing
and
you
know
by
2030.
You
know
we
think
it
could
be.
You
know,
somewhere
around
60
percent
of
all
the
storage
bits
will
be
deployed
as
a
service.
You
know
and
why?
Why
are
customers
doing
this?
Why
are
clients
doing
it?
You
can
see
some
of
the
reasons
cost
retain
cash.
You
know
lower,
you
know,
entry
costs,
you
know
technology,
that's
flexible
and
scalable
more
easily.
A
So
this
this
is
a
big
trend,
and
this
you
guys
are
all
part
of
this
right,
you're,
providing
this
service
to
clients
the
same
way.
You
know
that
this
is
happening
on
a
macro
trend
basis
throughout
the
world,
so
really
really
kind
of
interesting
here
as
well.
So
what
what
are
we
doing
about
it
as
a
company?
Well,
you
know
one
of
the
one
of
the
first
things
that
we
heard
as
as
we
got
involved
was
hey.
You
know,
you
know,
storage
is
expensive.
A
You
know
I
get
paid
over
time.
You
know,
via
my
file
coin
rewards
you
know,
can
can
you
set
up?
You
know
a
way
that
we
can
utilize
your
systems
and
pay
for
them
over
time.
So
that's
what
we
did
so
we
launched
you
know.
Essentially
an
opex
leasing
program
for
storage
providers
to
be
able
to
you
know,
use
our
solutions
and
pay
for
them
over
time.
So
you
know
we
like
to
say
file.
Coin
storage.
Just
got
easier.
A
You
know
we're
doing
a
three-year
term
for
for
storage
providers
to
utilize
our
systems.
This
is
available
in
the
us
today.
We're
doing
some
proof
of
concepts.
You
know
in
europe.
You
know
over
the
next
couple
months,
so
hopefully
we'll
be
deployed
in
europe
in
the
not
too
distant
future,
and
you
know,
as
other
people
want
it
in
other
parts
of
the
region.
Come
talk
to
us.
You
know,
and
if
there's
you
know,
if
there's
enough
enough
business,
then
we'll
you
know
we'll
put
your
locations,
you
know
on
our
priority
list.
A
A
What
else
are
we
doing?
Well,
you
know
we
think
we
have
some
exciting
technology
being
our
core
vault
systems
that
have
some
feature.
Sets
that
really
are
advantageous
to
storage
providers
to
manage
you
know,
essentially
your
reliability,
you
know
being
that
our
core
business
is,
you
know,
device
based.
You
know
I
like
to
say
we
built
this
product
from
the
inside
out.
A
You
know,
we
understand
the
feature,
sets
and
the
capabilities
of
of
our
devices
and
we
wanted
to
bring
those
to
the
market
through
our
own
solution,
and
you
know
we're
doing
a
lot
of
testing
john's
working.
You
know
very
closely
with
you
know,
to
develop
some
reference.
Architectures,
do
some
appropriate
testing
to
make
sure
that
you
know
if
you
deploy
our
solutions,
that
they'll
be
easy
for
you
to
use
and
effective
for
the
filecoin
use
case.
A
So
you
know
again,
you
know
we're
trying
to
bring
solutions
to
the
market
that
will
enable
you
guys
to
be
successful
in
in
managing
your
businesses
and
then
beyond
that,
my
goodness
you
know
so
many
of
you
are
talking
about.
You
know
the
challenges
of
client,
ingest
and
and
data
onboarding
time
is
certainly
money
and
you
know
we
have
I'll
show
in
a
slide
in
a
minute.
You
know
a
portfolio
of
of
shuttle,
solutions
that
can
be
deployed
to
to
help
you
you
know
essentially
manage.
A
You
know
that
first
mile,
that
first
kilometer
of
you
know
you're
you're,
you
know
getting
your
client
data
to
your
storage
providers
and
from
storage
provider
to
storage
provider.
You
know
using
that
same
device.
So,
as
you
guys
share
deals,
you
know
this
could
be
something
where
you
know.
If,
if
a
client
data
needs
to
go
to
multiple
storage
providers,
it
could
be
done
on
the
same
shuttle
and
and
so
forth,
and
so
you
know
why
does
it
matter?
A
Well,
you
know
I
I
I
was
tempted
to
call
this
a
space
race
because
to
some
degree
you
know
these
are
not.
You
know,
fancy
exciting.
You
know
products
necessarily
but
they're
effective.
How
do
you
guys
think
that,
like
amazon
and
microsoft
are
getting
big
client
data
sets
onto
their
network
they're
using
these
kinds
of
devices?
A
A
You
know
advantageous
to
you
so
so
put
us
to
the
test.
We've
started
to
run
some
some
modeling
journals
here,
we'll
talk
more
about.
You
know,
you
know
in
terms
of
we
want
to
be
put
to
the
test.
You
know,
let's
run
some
pocs,
you
know,
and
let's
make
this
work,
because
if
we
can
help
you
get
your
client
data
on
board
faster,
then
you
know
your
time
to
your
time.
To
rewards
goes.
Goes
that
much
faster,
and
so
you
know
I
don't
know
that
these
models
are
are
exactly
correct.
A
Probably
not,
but
we
can.
You
know,
there's
a
reason
why
amazon
and
microsoft
are
using
these
kinds
of
things,
and
you
know,
let's
let
us
be.
You
know
the
the
tool
that
helps
you
guys
get
clients,
data,
onboarded
and
you
know
and
really
put
us
to
the
test,
because
I
I
want
this
model
to
be
tested
out,
because
we
think
this
is
a
value
proposition
for
you
guys
to
get
client
data
on
these
are
some
of
the
the
live
mobile
portfolio
options.
A
A
Some
people
have
said:
oh
well,
it's
only
96
or
92
terabytes
and
I'm
dealing
with
you
know.
Big
data
sets,
but
we
run
fleets
of
these
you
know,
and
so
we
can
manage
a
fleet
of
these.
So
you
fill
one
up.
You
know
you
ship
it.
You
know
you
fill
another
one
up,
you
ship
it.
You
get
the
first
one
back.
You
know
you
fill
it.
You
know
you
ship
it
and
you
know
you.
A
We
can
cycle
these
things
around
so
that
you
can
manage
large
large
data
sets
you
know
and
in
and
do
it
that
way.
So,
certainly
something
for
you
guys
to
consider
something.
That's
worthwhile
for
you
to
to
consider,
for
you
know
helping
you
get
client
data
onboarding
and
you
know
several
people
are
talking
about
sealing
as
a
service.
Hey
those
are
big
files.
How
are
you
going
to
get
those
sealed
sectors
to
you
to
the
storage
providers
that
want
them?
Hey?
You
know,
here's
here's
an
option
for
you.
A
A
It's
just
a
service
right
now
live
mobile
is
is
just
a
service
and
you
know
we
have
some
geographic
limitations
there
too.
Now
the
question
becomes,
you
know,
does
live
mobile,
just
help
you
get
it
to
a
location
that
has
a
faster
wire
right.
You
know.
So
you
know
if
there's
client
data-
and
you
know
dealing
with
one
gigabit
per
second
or
10
gigabit
per
second,
but
you
can
get
it
to
somebody.
A
A
C
Yeah,
so
it
is
being
used
to
ferry
data
in
ships
and
cargo
containers,
and
so
the
96
terabyte
limitation.
You
see.
Well,
you
put
a
pallet
of
these
on
on
a
boat
and
even
if
it's
only
hauling,
18
knots,
that's
still
a
tremendous
data
transfer
rate
when
in
quantity
right
so-
and
it's
also
I'd
like
to
point
out-
you
know-
tim
touched
on
our
our
astonishment
with
how
effective
this
community
is
in
rallying
together
and
joining
forces
and
leveraging
one
another's.
C
We
all
benefit
when
this
ecosystem,
when
this
community
grows
as
such,
when
products
such
as
the
live,
mobile
and
whatnot
were
initially
conceived.
This
didn't
exist,
but
that
man's
in
a
position
to
help
morph
it
into
something
that
serves
this
community
and
we
need
your
partnership.
We
need
to
work
with
you
we'll
do
the
pocs
my
job
for
him
is
risk
mitigation
for
you,
because
we
have
all
these
hypotheticals.
We
got
all
this
kinetic
energy.
C
Let's
turn
it
into
kinetic
energy
and
we
do
it
together
and
if
it
doesn't
meet
your
needs
today,
the
way
you
want
we'll
change
it
we'll
make
it
better.
D
A
I
don't
have
it
yeah,
I
don't
want
to
be
evasive,
but
I
will
get.
I
will
get
you
pricing,
you
know
I
was
actually-
and
maybe
stefan
will
take
us
up
on
this.
Just
maybe
we
do
a
webinar
on
live
mobile
for
the
community
at
some
point.
Something
like
this
yeah.
Would
you
like
that
chihuahua.
B
Yeah,
so
I've
been
doing
a
fair
amount
of
research
in
the
past
month.
On
these
things,
I
think
seagate
is
comparable
with
a
couple
other
vendors
that
offer
similar
solutions.
I
think
the
baseline
seems
to
be
around
a
hundred
tips
per
sorry
about
a
thousand
to
two
thousand
dollars
per
tib.
B
C
I
work
closely
with
the
team
that
is
responsible
for
developing
and
integrating
their
product
and
again
at
the
point
of
conception,
there
was
a
different
set
of
use
cases
than
what
we're
leveraging
here
at
the
point
where
the
core
vault
was
invented.
There
was
no,
not
even
a
cartoon
bubble
illustration
of
a
leasing
program.
He
made
it
happen.
C
So
if
you
take
the
use
cases
that
have
been
published
against
the
live
fleet
of
shuttles
and
mobile
devices
what's
in
place
now
was
a
solution
for
a
different
category
of
customers,
and
so
we
need
to
work
together
because
tim
and
I
can
go
back
to
the
ceo,
ceo
or
something
like
that
and
say
we
ought
to
do
this,
that
and
the
other
thing,
but
it
you
give
us
a
lot
more
momentum
when
we
can
demonstrate
a
use
case
and
an
roi
model
for
both
of
us
to
affect
changes
or
pricing
models
or
service
models.
C
C
B
Yeah,
I
mean
no
for
sure,
there's
there's
a
lot
of
considerations.
Logistically
right
the
challenges
scale
pretty
exponentially
with
how
many
devices
you're
trying
to
ship
in
terms
of
the
fleet
and
yeah,
there's
absolutely
we're
we're
actually
thinking
about
a
poc
to
explore
exactly
what
the
what
the
solutions
can
be,
the
the
way
that
I'd
love
to
kind
of
explore
this
from
an
economic
viability
standpoint
is
to
understand.
You
know
when
you
say
time
is
money.
B
What
does
that
actually
mean
if
we
can
get
you
five
petabytes,
you
know
within
10
days
instead
of
20.
Does
that
15
day
delta
actually
account
for
some
meaningful
offset
in
the
cost?
That's
how
I'm
thinking
about
it,
but
if,
if
there's
other
ways
that
you're
thinking
about
modeling
this,
for
that
for
this
to
be
like
a
potentially
viable
option,
please
let
me
know
I'd
love
to
talk
about
that.