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A
But
what
was
interesting
about
them
was
that
they
were
essentially
a
financial
instrument
that
was
really
rallying
around
this
idea
of
community
and
that
actually
community
mattered
significantly
when
it
came
to
the
actual
value
of
the
financial
instrument-
and
I
was
quite
obsessed
with
this
idea
of
what
could
be
done
within
the
impact
idea
of
social
movement
and
so
one
of
the
first
things
that
came
to
sean
and
I's
mind
when
we
were
thinking
about
the
future
of
nfts.
Was
this
idea
that
they
could
be
more
than
just
a
financial
instrument?
A
Could
they
be,
you
know
very
multi-dimensional?
Can
you
play
with
it
like
a
toy?
Can
you
use
it
to
monitor
your
impact?
Can
you
use
it
as
a
as
a
source
of
revenue
like
what
is
it
that
you
can
do?
That
is
more
than
just
one
thing:
it's
not
a
static
profile
picture,
but
it's
something
that
actually
has
dimension
to
it,
and
so
that
was
the
first
question
that
we
sort
of
asked
ourselves
in
2021
and
then
the
second
question
was
really
about
what
externalities
are
contributing
to
the
value
of
an
nft?
A
A
The
third
question
that
was
super
important
and
I
think
the
one
that
a
lot
of
people
are
asking
here
today
at
this
conference
is
this
idea
that
impact
doesn't
have
to
be,
let's
say
the
outcome
of
a
decision.
It's
not
that
we're
going
to
donate
x
percent
of
the
proceeds
of
a
sale
to
charity
which,
like
we
do,
but
but
the
reality
is
that
we
wanted
to
make
it
less
of
an
outcome
and
more
of
an
embedded
utility
into
the
core
value
of
the
nft
as
an
instrument
itself.
A
Therefore,
connecting
and
decoupling
a
lot
of
like
negative
narratives,
around
impact
and
ownership
of
public
goods
like
a
rainforest
and
sort
of
reimagining
what
that
value
might
look
like.
So
it's
actually
feeding
the
rainforest
as
opposed
to
owning
the
rainforest
and
the
last
question
that
we
asked
was.
Is
there
a
world
in
which
all
of
this
this
idea
that
they
can
be
responsive
in
real
time
that
they
can
like
look
at
external
data
that
they
can
be
multi-dimensional
et
cetera?
A
Can
all
of
these
things
come
together
in
a
world
where,
like
it's,
not
just
that
the
market
sets
the
price
for
resale,
but
actually
that
you
have
some
degree
of
financial
sovereignty
at
which
point
you're,
taking
an
nft
for
the
moment
that
it's
in
in
its
evolution
or
its
metamorphosis,
based
on
all
of
the
actions
you've
done
toward
whatever
action
or
cause
or
movement
that
you
care
about?
And
then
can
you
turn
that
into
higher
return
for
yourself
in
a
financial
market?
A
Or
it's
going
to
be
reflective
of.
What's
going
on
with
the
token
market
and
in
actuality,
nfts
are
interesting
because
they
don't
perform
the
same
as
tokens
and
they're
different
in
very
key
ways.
The
most
important
way
is
that
they're,
not
just
a
financial
instrument.
It's
that
they're
a
financial
instrument
that
is
built
around
the
premise
of
movement
and
culture
and
community,
and
so
when
you
look
at
the
at
certain
types
of
nft
projects
that
have
been
able
to
successfully
leverage
this
they're
holding
very
steady,
a
board
ape
sold
for
over.
A
You
know
one
million
dollars
very
recently
in
the
middle
of
a
bear
market
and
there's
a
reason
for
that,
and
it
has
nothing
to
do
with
the
economy.
It
has
a
lot
to
do
with
culture
and
movement
and
community,
and
so
because
nfts
aren't
performing
in
the
same
way
or
responsive
in
the
same
way
ensure
trade
volume
is
down,
but
realistically
there
are
some
projects
that
are
getting
this
right.
A
And
so
we've
noticed,
for
example,
that
companies
like
minecraft
just
announced
that
they're
canceling
all
their
nft
strategy,
and
yet
this
is
in
large
part
because
they
feel
that
gamers
aren't
responsive
to
nfts.
But
what
we've
actually
noticed
is
that
people
aren't
responsive
to
nfts
when
gamification
is
the
end,
not
the
means,
and
so,
if
we
change
the
premise
of
why
we're
gamifying
things
in
the
first
place.
Actually
the
projects
hold
steady.
A
We
noticed
that
projects
with
like
high
amounts
of
community
and
lots
of
engagement
and
very
active
discussion
in
their
communities
are
doing
really
well
they're,
holding
very
steady.
We
noticed
that
impact
projects
were
actually
on
the
rise,
as
opposed
to
in
decline,
and
that
a
lot
of
these
projects
were
donating
money
to
charity.
Yes,
but
people
were
now
starting
to
ask
more
sophisticated
questions
about
how
to
make
nfts
a
lot
more
impactful
and
those
projects
were
gaining
traction
too.
A
And
finally,
we
were
looking
at
these
kinds
of
connections
in
relation
to
them
as
a
financial
instrument,
and
it
was
really
really
integral
that
projects
build
a
long-term
vision,
a
long
road
map
of
where
the
financial
value
was
really
going
to
come
from,
and
so
in
understanding
these
market
sentiments.
We
realized
that
actually
we
were
doing
just
fine
like
we
didn't
have
to
adjust
our
strategy.
A
We
really
wanted
to
like
double
down
on
this
idea
that
it's
artistic
and
collectible,
because
there's
many
different
versions,
there's
10,
000,
unique
versions
of
these
and
they've
got
orchids
or
coffee
plants
or
they've
got
certain
types
of
illumination.
They've
got
gold
features.
It
really
just
depends
on
what
you
get
it's
a
random
mint.
So
so
we
doubled
down
on
the
artistry
of
it,
and
then
we
made
them
incredibly
immersive.
So
it
wasn't
just
about
experiencing
like
looking
at
a
rainforest,
digitally
and
then
thinking
of
a
rainforest.
It
was
about
feeling
a
rainforest.
A
So
actually
our
nfts
are
connected
in
real
time
to
the
forest,
to
the
biodiversity
hot
spots
that
we're
funding
the
conservation
of
and
when
it
rains
there,
it
rains
in
your
nft
and
when
it's
sunlight
or
night
time
or
whatever
it
actually
is
reflected
in
your
nft.
So
you
can
experience
the
daylight
changes,
the
weather
changes
and
also
the
sound
changes.
A
Another
important
component
was
what
we
were
going
to
do
about
impact
and
again
we
really
wanted
to
decouple
this
idea
that
you
can
own
a
piece
of
rainforest.
You
really
can't
honestly,
you
shouldn't
and
so
to
us
it
was
about
realigning
what
that
underlying
incentive
was.
So
we
decided
to
support
rainforest
partnership,
which
is
an
organization.
That's
been
working
in
this
sector
for
maybe
like
20
years
they've
discovered
tons
of
new
species
in
biodiversity
hot
spots.
A
So
they
actually
educate
them
on,
like
the
legal
premise
by
which
they
can
actually
claim
protection
protected
status
over
the
land
that
they
are
custodians
of,
and
then
they
give
them
the
means
to
start
businesses
and
to
like
start
building
their
own
economic
activities
so
that
they're
less
reliant
on
donation
and
they're
more
reliant
on
the
businesses
that
they
sort
of
work
through,
and
so
this
is
work
that
we
felt
was
really
empowering
locally.
And
this
is
why
we
wanted
to
focus
it
on
that.
A
But
obviously
it
wasn't
enough
to
just
again
do
that,
and
so
we
actually
partnered
with
a
french
company
to
figure
out
how
low
we
could
get
our
carbon
emissions
and
also
what
we
could
do
in
order
to
set
a
new
precedent
for
how
these
kinds
of
projects
can
be
minted.
I
don't
know
how
much
you
know
about
nfts,
but
actually
they're
the
rendering
is
the
part
that
really
has
the
most
amount
of
carbon
emissions
like
it's,
not
the
minting.
A
It's
not
the
blockchain
transactionality,
it's
the
rendering
and
if
we
had
rendered
rendered
this
the
way
every
other
project
is
rendering
there
is
through
a
traditional
data
center,
probably
in
north
america,
it
would
have
emitted
about
72
tons
of
carbon
10
000
3d
three-dimensional
collect
pieces.
Yeah
three-dimensional
yeah
to
run
like
to
create
the
three
dimensionality
of
the
image
and
like
produce
it.
So
that's
generally
what
causes
the
most
amount
of
emissions
so
about
71,
72
tons
of
carbon
would
have
been
emitted
through
this
collection.
A
The
other
thing
that
we
did
was
we
made
it
completely
multi-dimensional
turn
it
on
turn
the
sound
on
and
meditate
with
it
play
our
game.
We
built
a
whole
game
ecosystem
for
it
and
actually
every
single
time
you
play
the
game
or
the
more
that
you
do
to
contribute
to
the
cause
of
rainforest
protection.
The
more
you
donate
to
the
charity,
we're
supporting
the
more
that
you
participate
in
events
that
teach
you
about
the
rainforest.
The
more
that
you
play
our
game.
A
Your
wallet
nft
actually
starts
changing,
it
starts
blossoming
growing,
it
becomes
more
elaborate
and
it
comes
with
more
community
benefits
when
you
do
that,
but
also,
if
you
stop
stop
supporting
it,
it
regresses
back
to
its
basic
state.
So
it
is
a
real-time
measure
of
how
you're
actually
impacting
rainforest
protection
as
a
cause,
and
it's
honestly,
a
badge
of
honor
to
be
able
to
say
that
you're
continuously
evolving
it
because
of
your
commitment
to
rainforest
protection.
A
A
But
again,
all
of
this
is
revolving
around
engagement.
So
that
means
that
the
utility
of
this
nft
is
not.
You
know
anything
related
to
physical
land
or
ownership
or
custodial
ship.
But
it's
actually
based
on
like
what
you
are
contributing
to
this
cause.
And
if
that
is
the
behavioral
cue
that
we
can
set
for
the
underlying
value
of
nfts,
then
that's
really
important
to
us.
On
top
of
that,
it
means
that
you
have
a
direct
influence
over
what
type
of
what
what
point
you
resell
it
at.
A
So
if
you
resell
it
in
basic
state
at
state,
one
whatever
you
get
for
it,
fine,
the
market
will
set
that
price.
But
if
you
decide
to
evolve
it
and
sell
it
at
a
more
complex
place
where
more
benefits
are
included,
then
that's
totally
your
decision
and
that's
actually
more
true
to
the
spirit
of
financial
sovereignty
than
anything
we've
seen
before
in
the
market,
thus
far
and
there's
collective
incentives.
So
we
really
want
you
to
support
the
organization.
A
So
what
we've
done
is
that,
every
six
months
when
the
organization
hits
its
impact
targets,
we
actually
make
it
rain
for
everyone,
and
then
it
blossoms
everybody's
plot.
So,
even
though
it's
a
measure
of
your
individual
impact,
it's
also
a
measure
of
how
much
you're
contributing
to
a
collective
incentive
of
actually
supporting
rainforest
protection,
and
so
how
do
impact
nfts
survive
or
thrive
in
a
bear
market.
It's
really
just
like
holding
on
to
this
core
idea
that
an
nft
is
not
like
every
other
financial
instrument.
A
It
never
has
been
and
the
reason
it's
performing
differently
in
this
market
than
any
other
financial
instrument,
like
a
token,
is
specifically
because
it
comes
back
to
the
really
fundamental
core
of
being
a
representation
of
organizing
movement
through
community
and
then
being
able
to
create
cultural
shifts
around
how
we
sort
of
organize
these
instruments
in
order
to
serve
capitalistic
and
trust
sure.
But
in
a
way
that's
not
been
not
been
done
before
and
in
a
way
that
makes
these
instruments
resonate
more.
A
So,
actually,
I
think
bear
markets
are
made
for
impact
nfts,
and
I
hope
that
as
you're
sort
of
exploring
the
space
that
you
start
paying
attention
to
some
of
these
trends
and
yeah
anyway,
that's
kind
of
really
what
I
came
to
say:
we're
minting
on
nifty
gateway
this
month,
and
so
let
me
know
if
you
want
allow
list,
or
whatever
I'm
happy,
to
give
everyone
here.
A
lot
list.
Yeah.