►
Description
Impromptu Zoom discussion with GitLab CEO Sid Sijbrandij which stemmed from the creation of a new job role to improve education and enablement efforts to help customers accelerate the time to value of using GitLab technologies and to accelerate the time to productivity of partners and internal sales and customer success team members for their respective responsibilities.
A
I
appreciate
your
taking
the
time.
Yeah
I
saw
your
slack
note
of
yeah
making
sure
we
take
a
Hamburg
vote,
first
approach
to
our
learning
materials
and
just
wanted
to
talk
with
you
further
about
what
you
had
in
mind
and
what
you've
seen
any
kind
of
specific
feedback
that
you
have.
So
we
can
yeah.
We
can
do
that.
Yeah.
B
B
You
had
a
great
job
description
and
one
of
the
things
I
saw
there
was
an
acronym
I
listened
to
it,
but
for
xml
technology
released
in
last,
updated
to
for
for
making
coarsest
and
I
thought
to
myself.
That
makes
sense.
It's
probably
a
standard.
That's
used
most
popular
products,
I
think
it
is
a
product
for
learning.
B
Maybe
maybe
there
isn't
a
better
way
and
our
mission
law,
for
course,
materials
you
to
be
something
people
can
contribute
you
even
if
they
don't
have
them
I,
don't
even
if
they
don't
work
at
the
company,
they
can
send
in
an
improvement
and
we've
been
relatively
successful
with
our
handbook,
as
in
I
think
we
have
the
most
extensive
and
up-to-date
materials
about
how
our
company,
first
of
any
I've,
ever
seen
and
I,
wonder
whether
we
can
extend
that
to
learning
and
learning
is
different.
It's
for,
for
example,
the
content
to
consume.
B
This
more
is
more
structured,
like
it's,
not
a
bunch
of
links,
but
you
get
taste
to
it
and
your
progress
gets
recorded
and
you
have
tests
and
you
have
certification
and
you
have
mentor
feedback
and
peer
evaluations
and
reminders,
and
all
that
good
stuff,
that
an
e-learning
platform
brings
so
I'm,
not
sure
how
to
kind
of
combine
the
great
stuff
that
we
have
in
the
handbook
and
that
it's
up
to
date
and
extensive
and
and
approachable
it
by
everyone
and
everyone
can
make
a
suggestion
with
the
great
stuff
that
elearning
technology
brings.
But
I
figured.
A
Absolutely
and
I'll
be
the
first
to
admit
to
the
young,
so
the
job
description,
that's
sourced
from
we're.
Looking
for
a
how
do
other
SAS
companies,
not
that
we're
just
asked,
but
out
of
other
technology
software
companies
and
describe
their
instructional
designer,
so
I'll
be
the
first
a
minute
I'm.
You
know
I'm,
not
the
expert
on
which
technology
to
use,
but
it
can
we
sourced
it
from
a
bunch
of
different
descriptions.
So
we're
not
wedded
to
that.
Just
just
you
know,
maybe.
B
A
It
makes
sense,
and
then
even
we
look
at
you
know,
one
of
the
challenges
is
for
adult
learning
best
practices.
It's
really
only
we've
seen
10%
of
the
learning
happens
in
that
structured
environment.
So,
as
you
mentioned,
the
the
learning
really
happens
when
it's
learning,
through
others,
social
learning,
we're
learning
from
peers.
But
then
the
magic
happens
when
it's
application,
based
where
you
kind
of
you
bridge
that
knowing
doing
gap
you've
got
the
knowledge,
but
then
you
need
to
like
actually
do
it
and
something
some
so
many
of
our
learning
experiences.
They
encourage
folks
right.
A
We
facilitate
people
applying
that
knowledge
in
both
in
a
safe
environment,
but
then
also
in
a
you
know,
in
the
real
world,
environment
too.
So
I
think
we
can
look
at
marrying
both
of
those,
because
some
of
the
challenges
inherent
with
the
website
approach
is
like
the
tracking
did
they
complete
it
did
they
demonstrate
that
they
understand?
Can
they
have
the
knowledge
piece
and
then
in
billing
to
apply
it?
A
B
Know
for
sure,
and
the
fault
I
have
is
I
totally
agree
like
we
need
those
those
great
things
that
elearning
platforms
bring.
Some
of
the
the
learning
also
happens
like
when
you're
no
longer
going
through
the
course,
but
you're
just
doing
your
day
to
day
job
like
two
years
later,
and
you
need
that
piece
of
knowledge
saying
you
know
it's
out
there.
B
You
know
you've
consumed
it,
but
you
forgot
what
it
said
and
at
that
time
we
want
people
to
be
able
to
go
back
and
easily
find
it,
and
that
place
is
our
handbook
like
if
you
need
to
know
something
in
the
company.
That
is
the
handbook
here.
I've
been
I,
never
found
myself
going
back
to
a
learning
course
or
the
handbook
you
can
just
Google
get
lab
and
what
you
want
to
know.
You'll
probably
find
the
handbook,
and
the
other
thing
is.
B
Very
easily
for
any
of
us
moving
compa
to
kids
up
to
date,
so
we
discovered
we
have
to
be
handbook
first,
in
order
to
prevent
materials
from
going
out
of
date,
an
approach
I've
been
starting
to
use
and
that
I
recommend.
Other
shoes
is
now
that
if
I
give
a
presentation-
and
it
talks
about
something
that
is
in
the
handbook
as
well
to
screenshot
the
handbook-
it's
ugly-
it
doesn't
look
great,
but
that
way
people
know
oh,
this
is
in
the
handbook.
This
is
how
it
looks.
B
I
only
have
to
kind
of
create
the
materials
one
time,
and
it
makes
sure
that
it's
that
people
can
rely
on
the
fact
that
it's
already
in
the
handbook
and
that
they
know
they
can
find
it
in
my
book
and
otherwise.
Every
time
you
see
something
you
have
to
question.
Okay,
what's
this
copied
from
the
handbook
or
not?
But
if
you
screenshot
it
it's
it's
obvious,
it's
clear
and
it's
you
don't
have
to
like
reformat
it
for
the
slide
or
anything
else.
Instead
of
doing
things
two
times.
B
Let's
do
it
on
one
time,
so
I'm
kind
of
comfortable,
with
everything
being
in
the
e-learning
platform
as
long
as
all
the
slides
there
are
just
screenshots
from
the
handbook,
because
that
way
we
know
we're
not
having
that
duplication
and
the
handbook
is
up
to
date,
and
people
know
where
to
get
back
to
you.
How
does
that
sound
to
you.
A
Yeah
I
guess
question
to
make
sure
I
understand.
So
one
of
the
things
that
we
do
is
this
weekly
webinar
series
and
it's
a
for
continuing
education
right.
We
focus
on
things
that
are
gonna,
be
revenue
impacting
to
provide
an
update
to
the
field.
The
most
recent
example
we
had
David,
Sakamoto
and
Brendan
O'leary
talked
about
selling
services
to
improve
customer
adoption
and
satisfaction
or,
and
time
to
you
know
time
to
value
so
they're.
A
Definitely
the
reference
things
in
the
handbook,
but
just
for
aesthetic
purposes
they
did
put
together
a
series
of
slides
that
we
walked
through
and
we
posted
the
slides
too.
So
there's
all
this
is
in
an
issue.
We've
got
an
issue
board
to
track
all
the
different
sales
enablement
sessions.
So
we
make
the
slides
available.
We
publish
that
to
get
lab
to
get
lab
unfiltered,
but
the
act,
but
don't
think
all
of
that
content
is
necessarily
in
the
handbook.
Is
that
is
that
bad?
Is
that?
B
We
have
to
do
a
lot
of
things
right
now
that
we've
not
done
before
and
I'm
very
grateful
for
everyone,
contributing
that
and
making
sure
we
get
up
to
speed
in
my
mind,
in
an
ideal
world,
if
you
have
an
update
like
the
stuff,
that's
not
longer
relevant
in
three
weeks
like
this,
would
their
sales
numbers
or
something
like
that
that
doesn't
need
to
be
in
to
have
like
that's
fine,
to
go
into
presentation
the
stuff
you
talked
about
like
hey.
How
do
we
sell
services
and
things
like
that?
B
I
would
say
that
would
like
preferably
be
screenshots
from
the
handbook
and
then
for
aesthetic
purposes.
I
know
the
handbook
isn't
super
beautiful,
though
we'll
put
an
entire
team
of
people
on
there,
and
one
of
the
things
they'll
do
is
make
it
more
beautiful,
but
I
might
much
rather
have
the
slides
look
a
bit
worse
but
know
there's
a
single
source
of
truth
and
also
prevent
things
like
having
an
issue
as
a
source
to
more
information.
That's
not
what
issues
are
for
issues
are
like
the
work.
B
B
Now
we
could
get
better
about
the
handbook
like
it
takes
40
minutes
to
deploy
change
like
there's
some
serious
usability
problems
that
I
would
work
on
and
that
people
have
I
understand
that
people
take
shortcuts
in
the
enter.
But
issues
are
a
way
to
specify
what
needs
to
get
done.
But
if
you
want
to
communicate
something
it
should
be
in
the
handbook.
B
A
That
makes
sense,
and
we
do
I
should
say
we
do
both
so
but
I'm
hearing
you,
let's
not
make
that
like
a
sorcerer,
that's
yeah,
it's
more
for
managing
the
work,
but
I
know
you're
super
busy.
Would
you
be
willing
to
I
can
share
with
you
so
what
we
have
document
in
the
handbook
if
you've
got
any
feedback
of
hey
I
really
like
this,
but-
and
you
know
more
like
this-
but
these
here's
a
couple
of
elements
that
I
think
could
be
more
handbook
friendly
or
things
that
you
can
improve
upon
for.
A
A
B
A
So
this
misses
a
lot
right,
but
so
I've
linked
to
the
three
of
the
key
would
top
priorities
that
were
working
on.
One
of
the
things
that's
missing
here
is
what
we're
starting
to
do
now
for
customer
education,
but
Christine
Yoshida,
who
we
hired
she's
just
a
couple
of
weeks
in
so
she's
she's,
going
through
the
own
boarding
house,
but
that
will
come
at
due
time
but,
for
example,
hook
so
link
in
the
sales
onboarding
right
with
documented
here
hey.
This
is
what
it's
all
about
right.
A
B
B
Do
so
Brian
sextant
would
be
happy
to
help
you
there,
oh
and
if
you,
if
you
don't
find
what
you
need
with
Brian
and
you
can
always
refer
to
me
and
I'll
hand
it
off
to
Appalachia
vo,
but
a
Bonnie
Sexton
is,
is
our
big
handbook
help
so
you'll
be
happy
and
before
you
do
that
just
Google
get
laughs,
YouTube
embed,
because
there
I
know
it's
documented
already.
So
maybe
you'll
be
able
to
find
that
out
yourself,
but
it's
not
just
reach
out
don't
waste
time
on
it.
Cool.
A
A
What
do
you
need
to
know
do
be
able
to
say,
but
you
know
to
be
able
to
articulate
to
customers
and
then
even
describe
the
sales
QuickStart
which
I
think
be
had
talked
to
you
about
and
we
updated
the
language
here
saying
you
know
we
strive
to
do
as
much
remotely
as
possible,
but
we
reserved
this
the
QuickStart
to
be
some
of
those
interactive
elements.
The
rolled
mock
role
plays
things
like
that
that
are
hard
to
duplicate
or
replicate
in
a
remote
kind
of
virtual
form.
Yeah
just.
B
A
A
We
manage
this
with
the
product
marketing
team,
so
with
John
Jeremiah
we've
got,
you
know,
links
to
all
the
different
documents
here,
as
we
looked
at,
we
I
am
going
to
Reese
Wizzle
this
any
particular
suggestions
or
guidance
of
things
to
keep
in
mind
as
we
come
up
with
kind
of
version.
Two
of
of
these
materials
yeah.
B
I
think
a
page
that
is
like
top
sales
resources
tends
to
tend
to
tend
Steve
over
to
a
grab
bag
of
things.
It's
like
a
junk
drawer
where
you
have
all
kinds,
it's
very
hard
to
say
something
doesn't
belong
here,
so
these
pages
tend
to
get
and
will
be
over
time
and
in
handbook
usage
we
talked
about
how
we
try
to
prevent
pages
that
say
like,
for
example,
glossary
or
FAQ
or
resources,
or
things
like
that,
because
it.
B
If
something
is
not
specific
enough,
it
becomes
hard
to
keep
them
up
to
date,
because
you
tend
to
never
remove
stuff
because
it's
really
hard
to
make
the
call
to
remove
something
because
what's
not
a
sales
resource,
everything
is
so
it
tends
to
become
unwieldy,
not
something
we
have
to
fix
tomorrow.
It's
just
something
to
maybe
keep
in
the
back
of
your
mind.
That's.
B
Sure
we
should
have
a
command
of
the
message
page
and
for
sure
that
page
should
say
here
your
top
resources
for
command
of
the
message.
If
you
anything
these
are
the
things
and
then
per
function
very
like
chat
like
hey,
if
you're
a
manager,
you
probably
want
to
look
at
this
and
if
you're,
if
you're
nice,
dr,
did
a
lot
of
phone
interviews.
You
should
look
at
this
and
if
you
want
to
go
deep
and
understand
why
we
make
this
look
at
this.
Something
like
that
cool.
A
And
the
last
one
I'll
show
you
is
on
to
this
notion.
This
is
also
working
progress,
because
a
lot
of
cycles
have
been
focused
on
onboarding
and
command
of
the
message,
but
this
is
equally,
if
not
more
important,
right
of
after
their
own
boarded.
How
do
we
continue
to
help
a
folks
advance
their
skills.
B
A
A
B
I
think
I
think
it's
hard,
so
what
we
can
do
is
iterate,
so
not
not
expose
everything
at
the
same
time,
but
take
take
one
page
of
that.
One,
you
think,
will
be
hard
to
share
and
then
share
that
and
see
how
it
affects
us.
The
best
strategies
are
the
strategies
that
you
can.
You
can
tell
people
about
them,
but
they
still
work
just
I
hope
we
compete
based
on
how
our
product
is
better,
there's
a
bit
of
like
competitors
who
just
think
to
what
we
do.
I.
B
Think
you
you're
gonna
have
that
effect.
You're
also
gonna
have
some
people
at
the
competition
that
say.
Ok,
this
is
such
a
good
sorry
I'm,
just
gonna
join
gitlab
instead
and
we've
seen
a
lot
of
people
from
the
competition
join
us.
So
there's
there's
multiple
there's
some
pros
and
some
cons
in
general.
We
try
to
right
now
competitive
differentiators
or
I'm
not
listed
as
something
we're,
not
public
about
so
I'm
willing
to
add
them
as
something
we're
not
public
about.
But
people
had
this
hesitation
to
about
like
roadmap.
B
B
A
A
B
I
know
and
I
think
that's
I
think
the
problem
is
there
and
I
can
understand.
If
the
problem
is
there
and-
and
we
should
just
note
here
like
hey
when
this
is
a
Google
Doc
instead
of
on
our
website,
because
because
of
copyright,
because
of
because
we're
not
allowed
to
publish
it
because
of
copyright
by
the
vendor,
which
is
fine,
that's
I,
think
I
think
we
agreed
that
before
we
took
this
vendor
on,
so
it's
they're
totally
within
their
rights
and
when
we
we
understand
that
yeah.
A
Very
helpful
last
last
one
we'll
share
and
again
let
me
know
if
you
have
hard
stop.
I,
really
appreciate
your
taking
the
time.
I
want
to
be
sensitive,
know:
I've
got
like
two
more
hours,
so
good,
all
right,
I
promise
that
won't
take
that
much
time.
Then
this
this
last
one
is
for
continuous
improvement,
continuous
education
for
the
sales
team.
This
is
some
work
I've
done
previous
previously,
with
looking
at.
A
We
expect
our
sales
team
still
know
and
be
able
to
do
a
lot
of
different
things,
but
ultimately
feel
comfortable
that
we
can
break
them
into
these
six
buckets
right
of.
Do
they
understand
who
we
sell
to
the
personas,
what
they
personas
care
about,
you
know
or
they
they
need
to
be
trusted
advisors,
so
they
understand
what's
happening
in
the
industry.
Can
they
articulate
the
value
proposition
yeah
I.
A
B
A
B
A
B
B
B
A
Good
good,
that's
all
that's
helpful.
I
did
not
know
so
it's
a
perfect
to
change
that
and
you
can
see
I'm
logged
in
with
my
unfiltered
account
if
I
were
to
switch
accounts
to
my
personal.
You
can
see
some
of
these.
We
do
Marcus
private
because
they
are,
they
either
contain
a
customer
information
or
some
other
kind
of
sensitive
can.
B
B
A
A
A
B
This
one,
so
if
you
scroll
a
bit
up,
it
says
yeah
no
I
liked
it,
but
I
was
a
bit
worried.
We
had
some
organisation.
That
said
here
are
videos
and
that's
that's.
Never
great!
You
want
you
want
a
combination.
You
want
kind
of
multimedia
content,
so
some
of
it
is
text
in
the
handbook,
some
other
there's
a
link
to
a
video.
Some
of
it
are
links
to
external
resources,
some
of
our
pictures
and
drawings
that
all
kind
of
comes
together
under
a
certain
subject.
B
It's
an
image:
even
images
can
be
made
clickable.
So
why
not
in
general,
even
though
it
looks
much
nicer,
I
wouldn't
use
the
images
because
they're
super
hard
to
update.
So
suppose
we
find
a
7th
skill
or
something
or
suppose
someone
wants
to
change
like
we
decided
to
change
us
DLC
to
not
use
that
anymore.
He
used
an
paper
acronym
I,
don't
know
ABC
if
someone's
gonna
do
a
finding
my
place
in
the
handbook.
They're
not
gonna,
find
this
next,
because
it's
it's
in
an
image.
B
An
image
is
kind
of
a
way
like
it's
the
same
as
if
you
PDF
something
people
are
much
less
likely
to
contribute
back
to
it.
So
you
can
go.
It
looks
great
I'd
make
it
text
in
the
handbook,
and
if
you
want
something
it,
it's
not
nice.
That
book
doesn't
look
super
nice.
It
doesn't
look
nice,
but
I,
don't
think
making
things
into
images
is
the
way
to
get
there.
Okay,.
B
Yeah
but
I've
seen
that
I
find
tables
to
be
kind
of
hard
to
get
to
make
sure
you
get
every
single
yeah.
That
is
a
vertical
line
in
there
pipe
sign
like
so
great,
but
I
I
also
understand
the
value
of
something
looking
good.
So
there's
not
super
good
solutions.
Maybe
ask
Brian
I
understand
why
you
did
the
trader
for
sure.
Brian
can
help
to
make
the
image
clickable
and
just
be
aware
of
the
trade-offs.
I,
don't
have
a
an
opinion
of
what
it
should
look
like.
B
B
This
is
great.
This
is
I
just
want
to
see
like
yeah.
Are
you
linking
different
kinds
of
content,
yeah
about
thinking
some
videos
and
some
I'm
missing,
for
example,
like
a
link
to
we
have
a
feature
page
about
give
up?
So
maybe
these
are.
It
feels
a
bit
only
video
yeah,
but
there's
some
other
stuff,
but
it
feels
a
bit
video
centric.
Well,
there
might
also
be
text
babies,
resources
for
people
yeah.
A
One
of
the
things
that
we're
grappling
with
right
as
we
start
to
cuz
I,
agree.
Let's
add
all
the
resources
at
some
point
kind
of
balancing
the
what
point
it
becomes
too
much
to
overwhelm,
and
it's
not
an
easy
answer
and
we're
not
the
software
here,
but
yeah
and
I'm
also
trying
to
be
sensitive
to
at
some
point.
You
know
these
become
too
old
and
so
it's
time
to
either
deprecated
or
or
look
to
refresh.
That's
for
sure.
A
Yeah
all
right
now
you
can
I'll
add
those
in
and
then
competition
you
mentioned,
so
we
also
link
to,
for
example,
the
competitive
intelligence
page.
This
was
a
that's
the
video
then
to
are
the
crayon
application
that
has
the
battle
cards
and
yeah
they
here.
So
here's
what
yeah
here's
one
two
oh
I
thought
that
was
a
video
on
the
comparison
page,
but
it
would
be
good
to
link
to
the
comparison
page
exactly.
B
A
Hey
well
thanks,
so
much
for
time.
This
is
really
helpful.
I
imagine
that
there
might
be
some
more
questions
for
the
team,
so
thanks
for
letting
me
record
this
and
share
this
out
and
particularly
as
we
start
to
think,
more
and
get
more
into
customer
training.
So
today,
right
when
you
become
a
customer,
you
know
this
better
than
I
do,
but
where
you
have
kind
of
a
couple
choices,
you
can
either
go
to
YouTube,
where
we've
got
a
number
of
different.
A
You
know
pieces
of
content
that
people
put
together,
it's
kind
of
not
their
main
job,
their
side,
job
folks,
doing
a
lot
of
heavy
lifting
and
the
professional
services
team
have
done
a
great
job,
putting
that
together
or
you
can
pay
a
consultant
to
come
out
to
do
on-site
training.
We
believe
I
believe
there's
an
opportunity
for
us
to
have
something
that's
in
between
something
it's
a
little
bit
more
professional
than
just
the
self-help
YouTube
stuff
that
doesn't
go
away.
That
stays
right.
A
We
continue
to
have
that
this
is
additive,
so
we
often
we
will
still
have
you
know
the
ability
for
folks
to
do
on-site
training.
If
that's
what
the
customer
wants,
but
if
the
customer
does
looking
for
in
a
more
professional
virtual
self-paced
training
that
adheres
to
Adult
Learning
best
practices
want
to
provide
that
option
as
well.
So
as
we
start
to
think
about
right,
what
does
that
look
like?
How
does
it
come
to
life?
Thinking
about
how
do
we
take
a
hammer
handbook
first
approach
to
that
I.