GitLab Configure Stage, 1 Mar 2021

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From YouTube: Defining Outcomes applied at GitLab

Description

The board is at https://app.mural.co/t/gitlab2474/m/gitlab2474/1614281211641/dfe9f3ed1a26843d99b14ddececf57b7de55bfad

A

Hi, I just would like to share with you my thoughts around how to apply the defining outcomes course materials to to a single individual contributor product managers, life, let's say and would be happy to discuss it with you on one of the product meetings. If you are open to it, let me share quickly my screen.

A

So I created this mirror board here, I'm going to link it in the in the description of this video for you to find it easily, but the basic idea is that in a stage or group in mic is the same.

A

We have various product categories and by product category we could actually write up the our arr, which is nicely today, the the north star metric for the company as well. So if we, if you focus on these, then then we actually focus on something uh closer to the company goals as well, and I tried to break it down into the this basic idea of the price times quantity, um but we don't manage the price, so I leave it out most of the time.

A

uh What we have as one type of of uh ar driver is the existing category users, where we can.

A

We have number of seats that use the category the the quantity and we have the tier that the arrow shows our preference for it, so that where we want them to out to upsell and then we have, we can have new year's you, you new users, and there are two different types of new users.

A

There are totally new logos and there are existing gitlab.com users who previously were not using this specific category and again they start in a given pricing tier and finally, we have the churning users who churn from a specific category and they might just turn to lower tier or might they might abandon gitlab altogether. I added some comments as well, but I don't remember what they are yeah that um some of these might in the old logos.

A

This might not be new mrr or err for the company itself, as they are just starting to use this specific product category. uh At the same time, this is new value generated inside of this category.

A

And again, just to be clear what I call users here are actually organizations. So it's not the s, says stage, programization related approach, not stages per user, related approach, and I think that if this is just great to have even this very simple model, because it really relates to the annual recurring revenue and that's the campaign also metric, and even though, if we add up these across all the categories, we would have duplicates all around.

A

But if we would focus on this, it might be easier to align ourselves with company goals and and see really our impact on the company success and come up with theories for of growth for this access, even outside the growth theme.

A

um I didn't want to get into that, because the theory is part because that's category specific for sure, but if you would be interested, I would be more than happy to discuss this very simple model with you and even its relationship to the current.

A

Stage monthly, active user based approach, we have and see if we want to change anything around this uh one thing that I see clearly from this one is: it would be just so nice to have this data available at the click of a button in periscope or somewhere. I could just say: okay, give me my product category err and actually show me it by existing users, new users and churning users for the past month, so that I I have this data at hand, and I can I can optimize around these.

A

That would be really great uh thanks for watching. That was that I wanted to share and please provide feedback or let's organize discussion at the product meeting.