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From YouTube: Buyer Persona - 2022-11-30
Description
In this video, Traci covered an AMA session with the Customer Success org on the Buyer Persona handbook page recently launched.
A
B
Yeah,
thank
you
very
much.
I
love
you
and
Tracy,
but
all
right.
So
Tracy
I
love
this
type
of
research.
It's
it's!
It
helps
me
in
my
work
and
I
wanted
to
understand
a
little
bit
more
on
on
Persona
groups.
I
watched,
the
video
and
I
you
know
I'm,
beginning
to
understand
the
concept
and
I
was
wondering
if
you
can
talk
a
bit
more
on
Persona
groups.
C
C
B
C
Yes,
so
I'm
in
the
midst
of
enabling
doing
enablement
across
the
company,
and
so
I'm
trying
to
work
with
each
individual
group
so
today
is
is
your
turn,
but
also
working
with
marketing
working
we're
going
to
be
rolling
this
out
to
sales
at
sco.
We
have
just
different
groups
that
are
all
looking
at
how
to
fit
this
into
their
work
streams,
so,
in
terms
of
messaging
I'll,
be
working
with
the
product
marketing
team,
who
owns
messaging
very
shortly,
I'm
already
working
with
brand
and
we're
testing
out
things.
C
So
we're
going
to
be
talking
I'm
talking
with
content
now
about
do
we
have
content
that
that
flows
for
these
stages,
for
these
people?
How
can
we
take
new
messaging
that
we
may
be
crafting
for
them?
Put
that
into
content?
Put
that
into
the
buyer's
Journey
put
that
into
campaigns
put
that
into
high
spot
so
that
all
these
things
flow
together.
C
Well,
I'm,
so
glad
you
asked
there
is
a
on
the
handbook.
Page
you'll
see,
there's
a
feedback
issue.
Please
contribute
to
that
issue.
I'm
I'm,
watching
that
I'm,
creating
new
issues
to
action
on
the
feedback
that
you
give.
So
what
I
there
are
some
prompting
questions
up
at
the
top,
so
it
would
be
great
if
you
actually
were
to
go
in
and
say
you
know,
I'm,
seeing
this
I'm
seeing
something
else
and
then
I
can
go
back
and
validate
those
things.
Research
them
check
them
out.
C
This
is
kind
of
an
ongoing
effort.
So
again
there
are
people
like
pmm
who's
supposed
to
own
that
messaging
and
I
will
be
working
with
them
to
continue
to
keep
that
refined.
Honestly,
historically,
it
hasn't
been.
It
hasn't
been
updated,
like
you're,
requesting
I,
think
going
forward,
it'll
be
more
dynamic.
C
That
would
be
very
helpful
to
me
also,
if
you
have
like
I,
said
any
sort
of
feedback
or
what
kind
of
tools
you
might
need
in
order
to
put
this
into
your
workflow
I.
Don't
know
what
I
don't
know
at
the
moment,
but
if
they're
things
that
you
need
from
an
enablement
material
perspective,
I
certainly
want
to
hear
that
too.
A
C
There
are
I
guess
some
other
interesting
things
coming
along
with
this
one
thing
I'll
be
working
on
for
the
rest
of
the
quarter
is
actually
helping
to
try
to
define
the
ideal
customer
profile
and
work
on
some
more
Market
segmentation.
So
that's
the
next
piece
of
this
and
trying
to
you
know
pulling
up.
You
know
looking
at
some
of
our
data
figuring
out
what
makes
the
best
you
know
customer
what
are
those
things
that
they
need
and
what
we
can
do
to
you
know
help
accelerate
our
our
sales
motions.
A
C
I
am
I,
I
have
lots
of
things.
I
could
talk
about
this
for
a
long
time,
so
I,
but
most
of
that
stuff
is
captured
in
in
the
presentation
and
and
the
handbook
page.
But
again,
as
I
mentioned,
these
things
are
very,
very
Dynamic
and
they're
changing
you
know
constantly.
So
please
keep
up
with
that.
Keep
looking
at
those
those
resources-
and
please
do
give
me
I'm,
just
I'm
hungry,
for
your
feedback
and
to
make
sure
that
those
things
are
you
know
addressed
as
well.
C
One
of
the
things
that's
interesting
too,
is,
and
as
part
of
the
you
know,
feedback
response
is
the
product
management
team,
for
example,
said:
wait
a
minute.
Product
management
should
actually
be
a
Persona
group,
so
I'm
starting
to
work
on
trying
to
research
and
create
that
group
as
well
and
add
that
to
our
our
list
of
persona
groups,
so
you
know
one.
Another
thing
is
that
we
have
the
back
end,
Blake
persona
and
right
now
that
is
kind
of
amorphous.
C
It
has
a
lot
of
different
functions
that
are
kind
of
wrapped
up
into
it,
so
it
could
include
things
like
marketing
or
legal
Ops
or
Finance,
or
things
like
that,
and
they
have
specific
needs.
There's
a
general
need
of
saying
you
know
we
want
to
more
efficiently
and
effectively
run
the
back
office
and
things
that
are
not
necessarily
related
to
development
right
or
a
product
specifically,
but
those
people
have
sometimes
very
specific
needs.
B
C
Right
with
product
marketing,
I'm
actually
hoping
to
hear,
you
know
some
more
timeline
information
this
this
week
about
when,
when
they'll
be
working
on
that,
because
really
pmm's
own
own
messaging-
and
you
know,
I-
have
some
pointers
and
tips
and
things
like
that.
They
need
to
really
craft
and
refine
that,
based
on
their
expertise,.
B
It
helps
me
understand,
like
their
whole
process
of
curating
leads
and
how
we
actually
manage
that
whole
funnel.
You
know
from
leads
to
customers
and
then
growing
those
customers
and
tweaking
that
messaging,
like
what
we're
hearing
is
csm's,
passing
that
back
to
the
sdrs
and
bdrs,
but
I.
Think
with
with
this
research
like
when
I
was
reading,
I
actually
didn't
know
what
to
like.
Like
Kristen
said
platform,
Persona
I
had
no
idea
now
that
you,
you
pointed
out
on
your
research,
I
can
actually
I.
C
B
B
A
B
When
I
read
your
research,
then
it
began
to
click.
Okay,
now,
I
see
why
this
particular
role
at
this
company
has
helped
us
move
the
needle
along
when
it
comes
to
more
seats
right
or
moving.
This
particular
customer
from
premium
to
Ultimate,
so
I
could
actually
see
their
influence
in
the
whole
process,
and
now
I
I
mean
it
makes
sense
some
of
the
characteristics
that
you
point
out
on
your
research
that
helps
you
understand
now.
B
Okay,
now
that
I've
so
I've
identified
that
that
person
before,
but
now
that
I've
I
fully
comprehend,
like
you,
you've
been
able
to
map
out
for
me,
how
does
that
look
from
like
a
higher
perspective
right
and
I
can
actually
come
up
with
a
better
approach
to
to
have
a
better
dialogue
with
that
role
or
that
person
I,
don't
know
if
that
makes
sense.
No.
C
C
Are
there
ways
that
I
can
help?
You
incorporate
this
and
the
work
that
you
do
right
so
I?
Guess
it's
really
important
for
us
to
make
sure
that
all
of
the
This
research
doesn't
like
sit
on
the
Shelf,
but
that
it's
something
that
you
can
use
that
you
will
use
and
that
I
can
help
you,
you
know
become
more
effective
at
what
you
do
because
you
have
this.
C
B
Yeah,
okay,
well,
excuse
I
can
tell
you
that
so
once
we
understand
like
the
different
personas
and
roles,
we've
been
able
to
map
that
out
through
your
research.
So
this
is
how
it
helps
like
for
us.
So,
for
instance,
having
a
conversation
on
gitlab
is
Big
right
now
on
death,
setups
right
and
compliance
Frameworks.
A
B
I'm
talking
to
maybe
someone
like
that
platform
Persona
right,
but
if
I
want
to
talk
to
the
the
security
person
or
a
security
architect,
that
person
is
going
to
want
to
go
deeper
in
terms
of
messaging,
so
it's
no
longer
just
compliance
Frameworks
and
our
traditional
messaging
behind
compliance
framework.
But
it's
a
more
it's
a
deeper
type
of
messaging
that
needs
to
reach
that
Persona.
In
order
for
that
role
to
react.
C
Right
so
with
that
in
mind,
I
would
say
that's
where
we
get
into
some
of
our
Solutions
messaging
too,
and
so
there's.
This
is
the
foundation
layer
of
what
we're
doing
and
then,
on
top
of
that
now
we
need
to
build
this
messaging.
Now
that
we
have
this
in
place,
other
things
can
now
start
building
on
top
of
it.
So
I
would
say
yes
that
would
be
coming
I'm,
not
sure
of
the
time
frame
for
it,
but
I
would
say
yes,
that
is
definitely
something
that
would
be
in
play.