►
From YouTube: Setting up a gated content program in Marketo
Description
Created by: Jackie Gragnola, Marketing Programs
Handbook: https://about.gitlab.com/handbook/marketing/revenue-marketing/digital-marketing-programs/marketing-programs/gated-content/#marketo-automation-and-landing-page-creation
A
Folder
we're
going
to
name
it
with
the
subset
of
the
year
year
year
year,
type,
which
I'm
just
gonna,
put
ebook
and
say
test,
but
you
would
put
the
name
of
your
content
there,
obviously
and
then
we're
going
to
put
in
content
marketing-
and
I
like
to
put
epic
here-
I
don't
have
an
epic,
so
I'm
just
gonna
leave
that
blank
for
the
purpose
of
demonstrations.
A
A
And
voila
I've
now
added
all
of
the
tokens
from
the
copy
document
from
the
character
checker
into
the
tokens
here,
and
my
next
step
is
going
to
be
to
update
the
registration
page
url
by
right-clicking
the
registration
page,
url
tools,
edit
url
settings,
I'm
going
to
follow
the
standard
setup
of
resources,
type
which
is
ebook
and
then
let's
say
I'm
just
going
to
put
test
test
and
we're
going
to
throw
away
the
old.
Let
that
be
you'll
then
update
the
thank
you
page
url
to
be
the
exact
same.
A
As
the
original
one,
so
resources
ebook
test
test
and
then
thank
you
and
save.
A
At
this
point,
the
one
of
the
last
things
you'll
have
to
do
is
go
to
actually
edit
the
registration
page
because,
as
you'll
see
the
when
you
clone
the
program
up
it
basically
clones
up
that
relation
to
the
template
form.
So
you'll
write
double-click
on
the
template
or
the
form
and
you'll
see
that
right
now
the
follow-up
page
is
listing
the
content
template.
Thank
you
page.
You
want
to
choose
the
thank
you
page
for
your
actual
program,
so
mine
is
2020
ebook
test.
A
A
Now
we're
almost
there
we'll
go
ahead
and
go
to
the
content,
the
downloaded
content,
smart
campaign,
the
smart
list
is
already
ready
to
go.
It's
referencing
the
right
registration
page,
that's
in
the
program
great
the
flow.
You
also
don't
need
to
touch
because
again
we're
using
the
tokens
to
make
this
as
efficient
as
possible.
It'll
send
them
the
path
factory,
confirmation,
email
it
will
remove
them
from
flow
of
their
aculab,
because
we
don't
need
to
inflate
our
program.
A
Membership
with
our
own
employees,
it'll
change
the
progress
program
status
to
download
it,
and
then
it
will
use
the
tokens
that
are
already
at
the
top
level,
which
you
already
updated
to
make
the
interesting
moment
downloaded
the
content
type
which
in
this
case
would
be
ebook
and
then
the
name
of
the
content
and
data
value
change.
It
will
change
acquisition
program
and
again,
the
person
source
is
empty.
It'll
do
it'll,
use
conte,
gated
content,
space
dash
space,
the
content
type
sfdc.
This
is
important
because
we
have
a
certain
list.
A
That's
in
salesforce
and
if
you
have
an
a
value
that
does
is
not
white
paper
report,
video,
ebook
or
general,
it
will
throw
an
error
when
it
tries
to
push
that
record
over
to
salesforce.
So
when
it
says
select
one,
you
may
not
choose
from
any
from
an
option
other
than
these.
You
must
choose
from
one
of
these.
In
this
case,
ebook
is
the
relevant
one.
So
I'll
remove
the
rest
again.
A
You
can
do
this
when
you
create
your
program
tokens
but
just
wanted
to
reference
that
and
make
it
very
clear,
because
that's
really
important
for
the
syncing
and
now
I'll
hit
activate.
A
So
this
is
that
smart
campaign
that
I
was
just
going
through
with
the
smart
list
listing
for
the
filled
out
form
on
registration
page
now
we're
ready
to
go
test.
The
live
page
registration,
page
and
we'll
actually
click
to
registration,
page
click,
view
approved,
page
you'll,
see
it's
now
the
url
that
I
had
had
created
and
it
has
all
the
tokens
that
were
provided
in
the
copy
document.
So
you
should
be
seeing
it
exactly
as
you'd
want
it
to
appear
on
the
landing
page
for
instant
download.
A
It
would
have
been
a
beginner's
guide
to
github's
and
how
it
works.
I'm
going
to
put
in
my
fake
user
he's
a
director
and
I
get
that
privacy
policy
again
checking
that
all
of
the
copy
everything
is
perfect,
download
ebook.
Now
this
will
take
me
to
the
correct
resources.
Ebook
test,
test,
dot,
think
dash
view,
which
is
what
I
changed,
that
url
to
be.
If
this
is
coming
up
with
some
weird
tokens.