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From YouTube: 2020-10-08: Digital Marketing (Demand Gen) Update
Description
Weekly update from the Demand Generation: Digital Marketing Team
A
B
B
B
Let's
see
so
I
think
we
have
pretty
much
everything
covered
here.
That's
going
to
be
at
least
400
qualified
leads
post
event.
We
have
michael
friedrich
as
our
presenter
and
he
already
pre-recorded
his
session.
So
it's
a
20-minute
presentation,
plus
a
five-minute
q
a
so
we
have
that
recorded.
We
have
his
slides,
send
it
all
in
so
that's
going
to
take
place
next
week
october
13th,
if
you
guys
want
to
tune
in
to
that,
and
then
we're
also
going
to
feature
the
fuel
growth
ci
cd
book.
B
After
for
post
engagement,
moving
on
to
segments
we're
working
with
pmg
right
now
to
we're
gonna
actually
have
an
open
discussion
between
pmg
and
public
sector
later
today,
because
public
sector
just
needs
some
inquiry.
So
we're
gonna
see
how
we
can
address
some
of
their
goals
for
q4
just
see
how
pmg
can
support
it.
B
Some
of
this
is
just
you
know,
for
general
overall
warming
up
audiences
within
regions
within
those
enterprise
and
mid-market
list,
and
then
some
of
them
are
also
warming
up
those
regions
for
field
events
that
are
actually
going
to
happen
later
on
this
year.
So
I
think
that
is
pretty
much
it
and
I
think
oh
one
more
thing
we're
also
promoting
the
german
connect
and
the
france
connect.
A
Well,
thanks
for
the
update
leslie
a
little
bit
on
my
end,
a
lot
of
things
going
on
here,
so
I
just
want
to
kind
of
bring
you
up
to
speed
so
to
help
facilitate
some
of
the
the
the
shortage
of
inquiries
coming
through
we're.
Looking
to
reshift
some
of
our
budget
in
october.
To
do
a
little
bit
more
prospecting.
One
of
the
initiatives
that
we
we
did
earlier
in
the
quarter
was
to
focus
on
our
targeted
accounts.
A
But
what
we
learned
from
that
was
that
it
kind
of
brought
down
the
number
of
inquiries
and
volume
from
prospecting
so
we're
trying
to
build
a
better
balance
there
so
working
through
that
with
pmg
and
understanding
where
the
the
shift
needs
to
happen
for
october,
and
then
we'll
also
incorporate
that
into
the
media
planning
for
q4,
which
leads
me
to
q4
planning.
I'm
working
on
that
as
well
trying
to
figure
out
what
the
correct
mix
of
budget
should
be
with
balancing
out
prospecting
and
then
also
target
account
remarketing.
A
So
that's
currently
being
worked
through
as
well
as
understanding
what
publishers
we
leverage
into
q4
as
well
speaking
of
publishers.
Some
of
the
initiatives
going
live
this
month
is
stack
overflow,
so
we've
been
running
a
a
display
ad
initiative
with
stack
overflow
and
then
so
now
we
just
have
recent
placement
into
their
newsletter
and
with
their
newsletters
we
have
a
placement
for
october
and
then
also
november
and
october.
A
So
the
specific
webcast
is
the
application
security
weekly
podcast
and
then
we'll
also
have
a
landing
page
where
people
will
be
able
to
land
on
and
get
more
information
in
january.
We'll
follow
up
that
podcast
with
more
of
a
what
they
call
a
technical
podcast
where
we
actually
get
into
the
weeds
with
with
git
lab
and
show
the
capabilities
and
show
a
demo
of
the
product
so
really
excited
about
that.
The
next
publisher
that
we
have
is
infused
media,
which
is
more
geared
towards
the
smb
mid-market
audience.
A
They
do
have
a
little
bit
of
enterprise
of
an
audience
within
that
platform,
but
the
majority
is
smba
and
mid-market,
and
the
cool
thing
there
is
that
we're
able
to
push
content
to
customers
based
on
a
specific
install
base.
So
we
can
do
a
little
bit
more
of
a
competitive,
competitive
and
push
towards
or
our
products
towards
competitors
that
we
go
up
against,
and
so
we
can
target
people
that
have
installed
bases
like
jenkins
or
circle
ci
and
then
serve
specific
content
to
them.
So
really
excited
about
that.
A
The
thing
that
we'll
have
to
do
there
is
that
grab
those
leads
and
then
upload
that
into
our
our
our
systems.
So
we
need
to
upload
that
into
salesforce,
but
the
hope
there
and
the
hypothesis
is
that
being
able
to
be
more
targeted
within
linkedin
to
the
personas
that
we're
going
after
and
then
being
able
to
capture
those
leads
in
at
a
higher
rate
based
off
of
the
in
platform,
lead
gens
itself.
So
I'm
working
through
a
process
with
that
with
the
campaign
managers,
but
I'm
hoping
for
good
things
there.