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From YouTube: Demand Gen Weekly Update 2021-01-20 | Campaigns
Description
Check out this doc for links to relevant epics!
https://docs.google.com/document/d/1Y1wqDUbeGwzMMWiUpTLzSutAyuveCz80drTTev_3cZ0/edit#heading=h.6z4cbros5fzu
A
And
welcome
to
the
campaigns
team
update
from
the
demand
generation
team
for
january
20th.
My
name
is
jackie.
I
am
the
manager
of
the
marketing
campaigns
team
and
we
are
currently
I'm
focused
on
working
across
the
team
and
specifically
with
leslie
on
communications
for
the
fiscal
year
22
plan
and
we'll
be
coming
up
with
that
in
the
next
couple
of
weeks
and
working
closely
with
todd
and
cmo
staff,
as
well
as
management
on
other
teams.
B
Thank
you
jackie
again.
My
name
is
zach
basley
and
I'm
focusing
primarily
on
the
commercial
segment
on
the
campaigns
team.
A
couple
highlights:
are
the
smb
nurture
program
launched
yesterday,
which
was
january
20th.
This
is
the
first
of
its
kind
in
mixed-use
case
persona
agnostic
engagement
program,
I'm
going
to
focus
on
driving
more
mqls
for
the
smb
segment.
B
If
you
follow
along
in
the
recap,
doc
there's
also
an
explainer
video
that
goes
into
more
detail
about
what
this
looks
like
pat
factory
scoring
updates
have
been
requested
for
marketing
apps.
This
is
essentially
to
boost
lead
scoring
based
on
time
spent
in
the
asset.
There's
a
link
to
the
plan
and
the
request
issued
there.
B
C
All
right,
I
am
jenny,
tiemann
focused
on
large
segment
for
apec
latim
and
public
sector.
The
mvc
campaign
for
japan
launched
on
january
the
8th
we're
promoting
the.
What
is
your
digital
readiness
asset
through
facebook,
linkedin
and
linkedin
lead
gen
forms.
C
Additional
translations
are
already
in
progress
to
expand
that
campaign
through
q1,
and
we
have
a
public
sector
nurture
stream
for
security,
getting
ready
to
launch
in
february
we're
also
going
to
expand
the
the
public
sector,
digital
transformation
stream.
So
we
can
use
it
in
apac
and
irene.
D
Jenny,
I'm
irene
pan.
I
cover
the
emea
lard
segment,
I'm
gonna
start
the
update
with
a
very
targeted
uk
campaign
targeted
on
the
financial
side
sector.
So,
following
up
from
top
of
funnel
regional
publication
campaign,
we
have
created
a
personalized
journey
for
those
leads
to
mql
and
I'm
working
closely
with
christine
from
field
mark
marketing
on
this
initiative.
D
And
the
next
thing
is
an
exciting
google
cloud
partner
campaign
that
I'm
working
on
with
sarah
from
the
partner
mark
marketing
team
and
we
are
creating
a
pirate's
journey
and
a
nurture
stream
for
common
prospects
with
google
and
creating
a
lot
of
content
around
it.
D
That
those
leads
will
follow
on
the
path
to
mql
and
sao
as
well
and
last
but
not
least,
is
that
time
of
the
year
that
we're
digging
into
campaign
reporting
from
the
last
year
and
looking
at
the
data
and
insights
and
working
on
our
communications,
with
other
teams
on
what
went
well
and
whatnot,
and
what
we
can
do
for
this
fiscal
year
and
start
planning
for
the
next
months
and
with
that
I'll
pass
it
over
to
agnes.
E
Hi,
I'm
agnes
manager,
campaigns,
manager
responsible
for
the
amer,
nora
large
team,
and
the
first
highlight
I'm
going
to
cover
is
we're
launching
a
ci
demo
and
live
q,
a
as
part
of
the
bigger
bi-weekly
demo
series
with
technical
marketing.
We
have
had
350
registrations
today
and
that
will
be
live
tomorrow.
E
As
part
of
that
initiative.
We
are
also
hoping
to
use
the
demo
to
for
sdrs
to
drive
prospects
to
whenever
they
have
technical
questions,
so
we
are
launching
a
we've
launched,
actually
sixther
campaign
which
enable
people
to
access
it
from
the
sdr's
outreach
sequences
and
then.
Lastly,
I
am
working
on
revamping
the
enterprise
buyer's
journey
for
ci
and
creating
a
prescriptive
path,
factory
track
for
the
manager
persona,
as
well
as
the
practitioner
persona,
and
with
that
I
am
going
to
hand
it
off
to
andre.
F
Thanks
agnes,
my
name
is
andrey
zach
working
on
a
commercial
segment,
so
just
a
quick
update
on
the
simplified
devops
integrated
campaign
that
went
live
earlier
in
december,
we
had
a
very
successful,
simplified
devops
webcast,
that's
now
available
on
demand.
We
also
run
a
devops
platform
demo
and
live
q.
A
on
brighttalk,
beginning
of
january.
That's
also
available
on
demand
and
prescriptive.
F
Buyer
journey
for
manager,
persona
went
live
and
just
yesterday
for
devops,
another
highlight
is
working
with
the
growth
team
on
smb
webpage,
which
is
essentially
a
replication
of
enterprise,
page
with
the
messaging
focused
on
smb
personas,
and
another
update
is
that
we
are
partnering
or
working
together
with
partner
team
or
on
the
we
wear
tenzu
webcast.
That
is
due
to
go
and
run
live
end
of
february,
so
that
is
it
and
on
to
knit.
G
Thank
you,
injury,
I'm
newt
and
I'm
responsible
for
email
marketing
wanted
to
mention
the
developer
newsletter,
which
launched
last
week,
and
the
engagement
was
really
really
good
check
out
the
issue.
If
you
want
to
know
more,
it
was
a
joint
project
with
content.
G
Email
files
were
handed
over
to
engineering
this
week,
so
those
emails
should
start
sending
in
milestone
13.9,
which
I
believe
starts
soonish
and
ends
february
22nd
I'll
have
to
contact
my
engineering
folks.
If
I
want
like
a
better
idea
of
when
those
are
actually
gonna
launch,
but
I'm
really
really
excited
the
privacy
policy.
Email
should
be
sending
january
21st
as
requested.
G
G
You
might
have
heard
that
being
thrown
around,
but
it's
basically
a
dimensional
table
combining
contact
information
from
various
sources,
getlab.com
customer
db,
zora
and
eventually
marketo-
that
should
be
merged
this
week,
and
that
is
a
huge
first
step
in
completing
this
project
and
that's
going
to
give
us
a
much
clearer
picture
of
the
people
in
our
database
and
allow
us
to
email
in
a
smarter
way
check
out
that
epic
and
let
us
know
if
you
have
any
questions.