GitLab Digital Experience, 30 Aug 2022

Previous Meeting Next Meeting

⏯

youtube image

►

From YouTube: DEX Conversion Sprint Plan Sync | Aug 30 2022

Description

https://about.gitlab.com/handbook/marketing/digital-experience/#groups-metrics--team-members

A

Hey everyone: this is our sprint planning sync for the conversion team for digital experience for august 30th, um I'm going to kick it off with jess. As soon as I share my screen.

B

Well, so I only have four days this spring and then I'm off for a while. So uh I only have two things left and I'm just trying to close it out and then not get anything new. So there's nothing like lingering. um So just this info, icon or sorry adding drop downs instead of info icons on the pricing page, which will be a future a b test.

B

I believe, uh knocking that out and then um been researching um alternative cookie banners for a website and still come in the process of doing that as well uh and I'll pass it to tyler.

C

uh The first thing I'm gonna do is actually that second thing, the tracking, the vimeo video uh I have the fix, but there it's blocked on some other bugs that currently exist, um and now that I'm done with uh what I was doing last sprint, I have a little bit of time to like go in there and clean up. So that's gonna be my top priority. I dennis I did see your email about the um data and I wanna talk with you um later today, because I think we just haven't missed it.

C

I think it's working, how it should.

C

I think we maybe have a misunderstanding on like what is going on there and I'll show you what should happen and how to test it um so, but I might have a little bit of follow-up on that and if I do, it should be small and then once I get through those one or two things um I don't know what's next on, I actually don't know justin what you want me doing, more of so like there's the personalization foundation, which is like um specifically like showing users different stuff if they have a gitlab account um right and like identifying them in that way, um or uh there is the um enhanced e-commerce in customers.gitlab.com um and then uh along with ga4 right.

C

So, like I'm cool to do whatever I don't know, what's what's a bigger priority, both of those things are sort of like um unclear pieces of like one is like spike work to see like what even is possible uh and the other is like and that's the spike personalization and then the google analytics is just I mean you know that takes an extremely variable amount of time. It's hard. It is a whole new code base. um So it's hard to really estimate, um and then we can, I mean anytime.

C

We can close out that swap minimal nav like it's a one line change, so just I don't know tell me we'll do it, um but yeah uh do you know what's what's bigger between those two or if there's something else that will come to be important.

A

um I think I mean I know dennis might have feel differently, but uh I think uh getting some initial like research into the personalization at least, so we can figure out the scope of work. There would be great right that.

C

One's a tighter scope- I can, I can like finish like I can say, like. I- will research this in the next two weeks and have a plan but like I won't be done with anything by any means, but I can at least say that I am done with something right like I'll be done with planning whereas, like I know what I need to do for the um google analytics stuff, and that might take me like a month or two.

A

Yeah so I think, like yeah, having like a scope of work understanding what the um the personalization looks like. So we can like plan that out for the rest of the quarter as need be and then circle back.

C

Sounds good um and then are we doing this? Are we swapping this nav? Are we doing it.

A

So at some point we'll see.

C

Okay, I would love to be. I would love to be unassigned to this issue. If it's in limbo, I, like don't.

A

I hope I should hopefully have clarity on that um in the next day or two today: okay,.

C

Great then, that's I'm happy to keep it for a couple days, but, like I just don't want it to like. I don't want to see it again next time right because I just like that's the worst to be like this is literally a one-line change, and it's been on my board for six weeks.

A

Yep, the only thing that might change is if we um move it to an a b test style and then it'll be a little bit more.

C

A

Yep, so that's that's what I should have clarity on next day or two and go from there.

C

Fine by me, cool.

A

D

Yeah I see you got. I have like three things there, the roi calculator. I should just remove an iteration from that because now that's on hold, so that won't be worked on in this iteration unless I'm told otherwise um there's some commit updates. From last week there was like a last minute, small change that came in, I think, another day thursday, and then I was out friday monday.

D

So I have an mr for that, once it's approved that'll be closed out, but then the other issue on here is a proof of concept for uh personalization of a page depending on what like parameter, someone is getting in the url, so I'll take a look into that and I'm sure there will be some additional commit updates coming down the pipeline, this iteration and happy to grab anything else that comes up as well.

D

Obviously I saw that you're in here now. Do you want to share your updates.

E

um Hey updates, um this printer will be working on the finally, the in the slippers icon, iteration right now we are, we have only a proposal uh we are discussing with the team about the.

E

If the the proposal is correct, to start the change and to work uh for real and aspirin, I I hope to finish the the cabbies issue about the fetching data. I think it's only a certain issue. I I I will fetch some parameters that lack in the works experience repo. So I can do the the specifically sort and keep that parameters that everyone and the content team can update it and about the updates except the card in the home page.

E

I think it's already done just waiting for measurequest, so yeah and I wait for the new issue. I think um that's it who's next dennis.

F

All right, um I was kind of out this past week, but let's see document google analytics update, oh that'll, be a quarter thing I'll. Do that by the end. Of course, I don't want to do it now, just because we're migrating to ga4 and I want the documentation to be for ga4, not the previous one um dog site developer portal.

F

I don't know what that is: I've never seen that before um ga4 basic configuration that one uh I'm working through. We have data in gm4 now for about and for docs and learn subdomains.

F

um I think javi's working on adding the code to gitlab.com and then mahai on marketing, apps he's working on page and we might have other things like forum.gitlab.com, but I think that one's low priority.

F

Custom events uh we have video tracking and scroll and then I'm I'm working through the click tracking and now they'll be for this sprint and then once the gtac codes are updated across all uh subdomains I'll. Do the more conversion tags like form, submissions and uh e-commerce um that one's on javi? I think he actually submitted mr, but it's going through testing.

B

F

The update google analytics that one's done. It's for the technical writing team on docs, um but I think I was just waiting on data to flow in um for qa. So I'll close that out probably today.

F

Remove one trust event: why do I have so many? I need to get my stuff together, because this is not it uh remove one trust event. Oh.

D

F

That one's just a flip on one trust um I can work with jameson on that one and it's just polluting the google analytics data because um it fires before a page view when they first land, and so that could mean that there's a not set uh landing page uh insight, sas travel versus flow.

F

How come my okay, so my screen looks completely different. I don't know why, but um it's fine uh g party can. I share my screen. Instead.

A

Yeah features, I I'm pretty sure it's because I don't have any other filters turned on.

C

I think we lost them.

C

Oh there you are maybe.

F

I hate it so much I'm by the man too. We.

C

Don't know we're talking about, we just heard you say I hate it so much.

A

A

Yeah, I think we might have lost him.

C

Yep, oh, come back.

A

F

Hi, hello, yes, yes, I was just saying how I hate my internet, because I'm sitting right by the modem too, but I don't know why it's dropping lately um sweet I'll share my screen.

F

Okay, so we talked about these ones, uh so the privacy policy for investor that one is on jameson he's gonna rescan, one trust alliance design we are so I did the initial analysis for our website on about, but um there's also a section for partners that we don't have access to and they actually denied um us access to it. So I've just asked the person like hey. Can you at least provide us some data and then I'll close this one out?

F

uh Turning off uh ga tracking for these countries? um I've asked jameson if we can do that on one trust, so he's gonna look into that and if not, then we'll need to do that on our end, maybe like a custom javascript.

F

Somehow this one um salesforce pipeline status so uh ray had asked before I went on before last week that do we have salesforce integrated with google analytics, and I said yes, we do, um but then, when I actually went to look at the data it dropped, I want to say around february, so you can kind of see that timeline um and so yeah. I'm gonna look into fixing this. It's gonna be kind of a heavy one, because um it's cross-functional um it involves salesforce and marketing ops with marketo.

F

So I just need to see like at what point that the connection got dropped um and I think this will be good for our team, because then we can see okay, people who become a marketing qualified lead. They behave this way or they're seeing these pages or these are the um ebooks that they care about, and so we can begin to promote that more.

F

And then, lastly, this one's also, I think from ray, um even though so we introduced register to the header and the analysis that jay provided is that after 40 days, rr arr did improve and purchase quality improved as well. When you give the user the option to become free or trial, and for uh I'm not sure why. But um he would like for us to continue to increase uh free trials, and I know there's gonna, be an a b testing to remove register um so that you're forcing the user to go to trial.

F

Again, um I don't think that's the right call, but I think it's just something that we need to do and test it out. So we'll we'll do that and for this issue, I'm just going to provide um a list of marketing pages uh where we can add a free trial, cta click and yeah. That's it for me back to justin.

A

All right and uh follow up on dennis for that ir analytics thing two. I know they're gonna rescan I reached out to the agency that made the ir site to see if they are blacklisting or if they have any geoblock setup somewhere. That was causing that uh that to fail, so I'll want to hear back I'll up. I don't know in that issue.

A

All right, I think that is it.