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From YouTube: Digital Experience Playbook Overview
Description
Quick overview of the opportunity the Digital Experience team feels are our best options to deliver against our strategic goals
A
Hi,
this
is
michael
price
senior
manager
of
digital
experience
at
gitlab.
I
wanted
to
take
a
moment
just
to
run
through
the
few
slides
I
prepared
for
the
inbound
marketing
playbook,
leading
up
into
our
planning
session
with
the
inbound
marketing
leadership
group
this
week.
I've
reviewed
this
with
several
of
you,
so
this
is
most
likely
the
second
time,
you're
hearing
this
at
least,
but
I
thought
I
would
just
put
this
together
for
review
in
advance.
A
So
we
truly
believe
good
ideas
come
from
everywhere
and
would
like
to
build
a
a
b
testing
platform
that
allows
anyone
at
gitlab
to
come
up
with
an
idea
search
to
see
if
it's
already
being
done.
Thus,
saving
people,
time
or
letting
people
know
that
it's
been
thought
of
and
didn't
prove
out
to
be
valuable
for
the
metrics,
we're
looking
for
from
our
customers
point
of
view,
and
if
it's
not
there,
then
just
how
to
easily
use
our
design
system
and
build
it
launch.
A
It
know
that
it
worked
better
and
put
it
live
and
document
listening,
so
a
voice
of
the
prospect
program
so
having
forms
and
feedback
mechanisms
and
key
places
of
the
marketing
site
to
get
information
from
potential
customers
so
that
the
ones
that
don't
convert
we're
actually
getting
valuable
information
to
understand
what
didn't
work
for
them
and
what
we
might
be
able
to
do
to
improve
that
right.
Now.
A
I
have
a
small
belief
or
concern
what
have
you
that,
as
a
user's
experience,
gets
transitioned
on
our
side
from
say,
demand
gen
to
inbound
marketing,
there's,
no
one
making
sure
that
handoff
is
super
smooth
and
as
a
customer,
you
don't
really
care.
You
just
want
to
get
a
solution
to
your
problem,
so
I
have
a
feeling,
maybe
leaking
opportunity
and
dollars
by
not
having
a
view
on
the
end-to-end
experience.
A
Our
rough
annual
timeline
is
as
follows:
so
continuing
to
build
out
slippers
the
design
system
so
that
the
entire
organization
can
use
it
continuing
to
invest
in
cms,
as
we
currently
are
rolling
that
all
out
doing
some
work
into
data
democratization,
building
a
data
lake
connecting
data
sources.
There's
some
work
in
other
parts
of
the
organization
going
on
around
this.
So
I
want
to
make
sure
we're
linked
in
with
that
customer
experience,
collaboration
so
making
relationships
and
understanding
how
we
can
support
that
journey.
From
a
customer
point
of
view,
the
voice
of
the
prospect
initiative.
A
Until
we
have
that.
I
just
put
this
in
here
so
that
you
can
get
an
idea
of
what
it
would
look
like,
but
we
need
to
have
that
firmed
up
before
we
can
start
to
do
some
projections
over
the
year,
so
the
beats
so
things
that
we're
always
going
to
have
on
slippers,
design,
data
performance,
reporting,
brand
messaging
or
internal
agency
day
for
supporting
cross-functional
partners.
A
We
know
coming
in
as
a
strategic
initiative
from
the
company
is
localization
again
brand
messaging
brand
evolution.
Learn
it
get
lab
and
getting
ready
for
going
public
and,
as
you
can
see
over
here,
are
the
initiatives
that
we're
wanting
to
put
forward
so
played
out
in
a
slide.
You
can
see
here.
The
always-on
stuff
is
just
always
on,
and
then
you
can
get
an
idea
of
the
vertical
of
how
much
effort
something
is
and
horizontally
the
anticipated
length
of
time
it
will
take
to
complete.
A
So
we
have
this
spaced
out
fairly.
Well,
it's
pretty
ambitious
but
we're
an
ambitious
team
and
we
see
a
lot
of
value
in
what
we're
doing
here
to
to
drive
our
metrics
so
capabilities
in
the
net
enablers.
So
you
know
what
do
we
need
to
deliver
so
going
to
that
experimentation,
culture,
embracing
design
thinking
so
working
together
to
figure
out
what
could
be
the
best
for
the
customer
having
an
agile
approach
to
marketing?
A
So
this
is
two
sides
of
the
coin,
or
maybe
an
orange
as
it
looks
like
and
that's
as
far
as
I've
gotten
as
we
continue
this
conversation
as
a
team
start
to
really
land
what
our
playbook
is
going
to
be.
We
can
start
to
think
about
investing
in
the
team.
What
team
composition
looks
like
and
then
applying
everything
we've
committed
to
to
the
flywheel,
so
how
we're
going
to
attract,
engage
and
delight
and
keep
that
going
around
and
round
and
round.
A
So
I
look
forward
to
hearing
the
output
from
the
meeting
and
this
is
an
awesome
initiative.
I
love
that
we're
going
to
have
a
shared
plan
and
we
know
where
we
can
support
one
another
and
what
other
groups
you
know
within
our
our
immediate
realm
are
trying
to
do
so.
We
can
help
with
experience
and
opportunity
as
we
go
forward.